2010 - Public Relations Society of America
2010 - Public Relations Society of America
2010 - Public Relations Society of America
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eing part <strong>of</strong> the same side in a social conflict” (p. 2), data from the website and interviews was<br />
analyzed for emergent themes to demonstrate how CTFK participates in and influences the<br />
tobacco control social movement.<br />
Developed partnerships. According to the CTFK website, they have more than 130<br />
organizational partners, including public health, medical, education, civic, corporate, youth and<br />
religious organizations. The three primary organizations CTFK has worked with over the past 12<br />
years are the <strong>America</strong>n Cancer <strong>Society</strong>, <strong>America</strong>n Heart Association, and <strong>America</strong>n Lung<br />
Association. Also, they work closely with tobacco control coalitions on the state and local level.<br />
In addition to sharing research, many <strong>of</strong> the press statements, press releases and reports provide<br />
information from multiple partners involved with CTFK.<br />
These partnerships involve funding, information exchange, and working on issues<br />
together. According to Fisher, CTFK “still get(s) some money from Robert Wood Johnson. We<br />
get money from The Legacy Foundation, Cancer <strong>Society</strong>, Heart Association, and the rest we<br />
fundraise.” This is also presented in the 2008 Annual Report, which lists <strong>America</strong>n Cancer<br />
<strong>Society</strong>, <strong>America</strong>n Legacy Foundation and Robert Wood Johnson Foundation as $1,000,000 plus<br />
donors, and the <strong>America</strong>n Heart Association as a donor in the $100,000 to $499,000 range.<br />
In the international arena, Yin reported that the in-country partners provide key insights<br />
“into the political systems to understand how to advocate and put effective policies in place so<br />
that Indonesians and Chinese can be protected.” Hurley further described the international<br />
partnerships between both the other grantees <strong>of</strong> the Bloomberg Initiative and the organizations in<br />
the specific countries as vital to accomplish goals, a way to reinforce each others efforts, and a<br />
great way to create lasting change by empowering the local organizations.<br />
Not only does CTFK receive funding from partners, but they also distribute funding to<br />
state and local coalitions. Hutchinson described how each year the advocacy department<br />
develops a strategic plan with the regional directors, key members from other departments, and<br />
the president <strong>of</strong> CTFK. In this meeting, they discuss key states, coalitions and partner<br />
organizations CTFK can work with to accomplish policy goals and “by the end <strong>of</strong> year, we have<br />
a list <strong>of</strong> 5 or 6 top priority states that we are going to set aside money for” stated Hutcinson.<br />
In terms <strong>of</strong> working with state and local coalitions, Novelli expressed that “the state<br />
coalitions were pretty strong and getting stronger. So we were pretty supportive <strong>of</strong> them. Doing<br />
research, packaging research, getting it to them, trying to help them with their legislative work.”<br />
Although this has changed in the past few years due to state tobacco control coalitions losing<br />
significant funding from the Robert Wood Johnson Foundation (RWJ). Fisher explained some <strong>of</strong><br />
the changes when he said:<br />
RWJ pulled out, that money was one <strong>of</strong> the best things they ever did…because it<br />
established an infrastructure that their sole responsibility was to work on tobacco…So<br />
we’ve sort <strong>of</strong> reverted back to the situation before SmokeLess States, where we’re<br />
working with the three big voluntaries.<br />
In terms <strong>of</strong> issues management, conflict does occur between partners. A specific<br />
example is on legislation that empowered the Food and Drug Administration (FDA) to regulate<br />
tobacco. In an article from the New York Times, conflict demonstrated between Dr. Stanton<br />
Glanz, a respected researcher on tobacco control, and CTFK on the position <strong>of</strong> compromising on<br />
provisions within the FDA regulations (Wilson, 2009). Novelli specifically mentioned how the<br />
public health community split over the first attempt to pass FDA regulation in 1996, over the<br />
issue <strong>of</strong> compromising with the tobacco industry, with CTFK being willing to develop<br />
compromises and consensus to get a bill passed and other groups not willing to compromise.<br />
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