2008 PROCEEDINGS - Public Relations Society of America
2008 PROCEEDINGS - Public Relations Society of America
2008 PROCEEDINGS - Public Relations Society of America
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At this juncture, the challenge for JMC educators is do decide what level <strong>of</strong> integration is<br />
right for their programs and curricula, plan accordingly, and above all, to seek the ongoing<br />
counsel and expertise <strong>of</strong> industry pr<strong>of</strong>essionals in all they do.<br />
Table 1: Mean Curricular Integration Scores for All Institutions<br />
Area <strong>of</strong> Integration<br />
Mean Integration Score<br />
Undergraduate .53<br />
Degrees<br />
Graduate .46<br />
Degrees<br />
Communication .70<br />
Courses<br />
Business .50<br />
Courses<br />
Advertising .83<br />
& PR Courses<br />
Course .64<br />
Topics<br />
Overall .61<br />
n = 114<br />
0 = low integration .5 = medium integration 1 = high integration<br />
Table 2: Carnegie Basic Classification as a Predictor <strong>of</strong> Advantages and Barriers to Curricular<br />
Integration<br />
Mean Scores and ANOVA Results by Carnegie Basic Classification<br />
Item RU/VH RU/H DRU f df Sig. n<br />
Faculty 3.84 3.74 4.00 .55 3, 86 .650 87<br />
Expertise<br />
Faculty 3.31 3.62 3.9 .74 3, 85 .531 86<br />
Interest<br />
Ties to 3.69 3.41 3.30 .50 3, 83 .683 84<br />
Industry<br />
Resources 2.59 2.71 2.70 1.17 3, 86 .326 87<br />
Student 3.28 3.71 3.50 3.91 3, 85 .011* 86<br />
Demand<br />
Admin. 3.06 3.20 2.90 2.84 3, 85 .043* 86<br />
Support<br />
*p < .05<br />
1 = Strong Barrier 2 = Barrier 3 = Neutral 4 = Advantage 5 = Strong Advantage<br />
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