2008 PROCEEDINGS - Public Relations Society of America

More documents

Recommendations

Info

Page Research-based Public Relations Teaching: Student Perceptions of the Commission’s Outcome Variables Tracked in Pre and Post Assessments as Students Progress in the Curriculum Bonita Dostal Neff, Valparaiso University ___________________________________________ 164 A Learning Organization: The Public Relations Classroom Away from Home Robert J. Petrausch, Iona College _________________________________________________ 172 Breaking Ground In A Public Communication Class—Working With “The Wounded Warrior Regiment” Gemma Puglisi, American University _______________________________________________ 175 Strategic Communication: Aligning the Practice with the Profession in Military Public Affairs Bey-Ling Sha, San Diego State University; David Dozier, San Diego State University; & Robert Pritchard, Ball State University ___________________________________________________ 178 Reflection as an Assessment Tool in Public Relations Service Learning Jonathan R. Slater, SUNY Plattsburgh, & Carolyn White Bartoo, Widener University _______ 179 Creating a Multi-Layered Case Study Using Broadcast Media Examples William J. Sykes, Central Michigan University _______________________________________ 181 Hybrid Teaching: Maximizing the Benefit of Online and Experiential Learning for International PR Courses Maria Elena Villar, & Rosanna M. Fiske, Florida International University _________________ 184 4
RESEARCH PAPERS 5
Page 1 and 2: 2008 PROCEEDINGS DETROIT, MICHIGAN
Page 3: Page Pedagogy Posters _____________
Page 7 and 8: many researchers and professionals
Page 9 and 10: evenue, or activists provide suppor
Page 11 and 12: Results PR Effectiveness In respond
Page 13 and 14: Applied Context In answering RQ 5,
Page 15 and 16: Figure 8. Distribution of PR effect
Page 17 and 18: fifteen years, and it is now a grow
Page 19 and 20: Ni, L. (2006). Relationships as org
Page 21 and 22: Based on a review of public relatio
Page 23 and 24: Barriers to Online Course Delivery
Page 25 and 26: and “Learners are able to track a
Page 27 and 28: an excellent tool for collaboration
Page 29 and 30: audiences. Further, it is critical
Page 31 and 32: course site. Develop projects so th
Page 33 and 34: Examples of student blogs can be fo
Page 35 and 36: Technorati. Retrieved on May 15, 20
Page 37 and 38: Characteristics of Organizational o
Page 39 and 40: Table 1. Summary Definitions of Cri
Page 41 and 42: Table 3. Organizational Image Resto
Page 43 and 44: Table 5. Hierarchical Rankings of E
Page 45 and 46: strategies public relations profess
Page 47 and 48: Stephens, K. K., Malone, P. C., & B
Page 49 and 50: Testing Crisis Response Strategies:
Page 51 and 52: example Coombs & Schmidt (2000) emp
Page 53 and 54: Table 1.0 Tactics And Examples As O
Page 55 and 56:
Discussion The purpose of this rese
Page 57 and 58:
Benoit, W.L. (1995b). Sears repair
Page 59 and 60:
IMC and its Integration into Progra
Page 61 and 62:
umbrella. This arrangement more clo
Page 63 and 64:
3B: How do institutional factors pr
Page 65 and 66:
academic units. Responses were code
Page 67 and 68:
RQ3A: How do institutional factors
Page 69 and 70:
The lowest mean scores, ranging fro
Page 71 and 72:
In this study, respondents’ perce
Page 73 and 74:
At this juncture, the challenge for
Page 75 and 76:
education. Journalism & Mass Commun
Page 77 and 78:
However, many inside the public rel
Page 79 and 80:
Core Determinants UTAUT contains fo
Page 81 and 82:
H5a: Computer self-efficacy will NO
Page 83 and 84:
Table 2 Descriptive Statistics for
Page 85 and 86:
Although hierarchical multiple regr
Page 87 and 88:
Table 8 HMR Results for Facilitatin
Page 89 and 90:
use blogs. In fact, nearly 86% of r
Page 91 and 92:
Venkatesh, V. (1999). Creation of f
Page 93 and 94:
What’s Guiding the Profession? An
Page 95 and 96:
process. Arnett, Arneson, and Bell
Page 97 and 98:
The interview process was guided by
Page 99 and 100:
chef’s feelings or the server’s
Page 101 and 102:
If you’re going to work with [com
Page 103 and 104:
Professionals, however, offered sev
Page 105 and 106:
Hemingway, C. A. (2005). Personal v
Page 107 and 108:
Causing Our Own Problems? Women as
Page 109 and 110:
What’s Critical About PR and New
Page 111 and 112:
• PR strategy is still developed
Page 113 and 114:
Discussion in Terms of Strategy, Et
Page 115 and 116:
How the PRSA’s Certification in E
Page 117 and 118:
1) How did the PRSA certification e
Page 119 and 120:
Frances Lilly in a similar white pa
Page 121 and 122:
Concerned that its sexual harassmen
Page 123 and 124:
All respondents agreed that e-learn
Page 125 and 126:
DL 3.0 were simple text and graphic
Page 127 and 128:
technology that we lose sight of th
Page 129 and 130:
Lowery, S. A., & DeFleur, M. L. (19
Page 131 and 132:
and student groups in research clas
Page 133 and 134:
Adoption of Participatory Adult Lea
Page 135 and 136:
all had the same instructor, the sa
Page 137 and 138:
Table 1: Thematic Analysis Results
Page 139 and 140:
Improving Feedback, Interaction and
Page 141 and 142:
will realize they all are expected
Page 143 and 144:
How to Win Friends and Impact Stude
Page 145 and 146:
6. After reviewing assignments to m
Page 147 and 148:
The pre-assessment survey results s
Page 149 and 150:
messages and she never even called
Page 151 and 152:
Who Should Teach Investor Relations
Page 153 and 154:
Relations Society of America (PRSA)
Page 155 and 156:
From Britney Spears to Burger King:
Page 157 and 158:
governmental entities. The professo
Page 159 and 160:
Show Me! Portfolios as Instruments
Page 161 and 162:
The Student. In a real sense, what
Page 163 and 164:
Gill, K. (ed.). (1993). Process and
Page 165 and 166:
Courses of Study The courses in the
Page 167 and 168:
Table 1. Cluster Comparison of Grad
Page 169 and 170:
Appendix Name________________ Semes
Page 171 and 172:
Outcome Clusters (italicized are ne
Page 173 and 174:
innovation; (2) Successful collabor
Page 175 and 176:
Breaking Ground In A Public Communi
Page 177 and 178:
O A Video Documentary O A mini-vide
Page 179 and 180:
Reflection as an Assessment Tool in
Page 181 and 182:
Creating a Multi-Layered Case Study
Page 183 and 184:
Finally in phase three of the case
Page 185 and 186:
Example 2 Online Assignment: Studen
Page 187 and 188:
New Methods of Student-to-Student a
show all

2008 PROCEEDINGS - Public Relations Society of America

Create successful ePaper yourself

Delete template?

Save as template?