2008 PROCEEDINGS - Public Relations Society of America

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Hughes, C. & Hewson, L. (2001). Structuring communication to facilitate effective teaching and learning online, Computers in the Schools, “The Web in Higher Education: Assessing the Impact and Fulfilling the Potential, 17(3/4), pg. 147-158. Landow, G. (1992). Hypertext: The Convergence of Contemporary Critical Theory and Technology. Baltimore: The Johns Hopkins University Press. Madden, D. (1999). 17 elements of good online classes. Honolulu Community College. Retrieved March 16, 2007 from www.hcc.hawaii.edu/intranet/committees/FacDevCom/guidebk/online/web-elem.htm. McAlister, M., Rivera, J., & Hallam, S. (2001). Twelve important questions to answer before you offer a web-based curriculum. Online Journal of Distance Learning Administration, 4(2). Mims, N. G. (1999). Out of the ivory tower and into the chat rooms―Are we giving in too much to technology? Online Journal of Distance Learning Administration, 2(3). Moore, Michael G. & Kearsley, G. (2005). Distance Education: A Systems View, Second, Belmont, CA: Wadsworth. Neuhauser, Charlotte, (2002). Learning Style and Effectiveness of Online and Face-to-Face Instruction. American Journal of Distance Education. O’Malley, M. (2000). Creative thinking about learning and teaching. Inventio, 2(1). Retrieved on March 17, 2007 from http://www.doit.gmu.edu/Archives/spring00/momalley_1.html. O’Quinn, L. & Corry, M. (2002). Factors that deter faculty from participating in distance education. Online Journal of Distance Learning Administration, V (IV). Paine, K. D. (2002). Measures of success for cyberspace. Institute for Public Relations. Retrieved Jan. 25, 2007 from http://instituteforpr.org/index.php/IPR/research single/measures_success_cyberspace/. Pew Internet and American Life Project. Home broadband penetration up 40% in past year – adoption going; Retrieved March 29, 2007 from mainstreamhttp://www.pewinternet.org/press_release.asp?r=129. Rossett, A. (2005, February) Moving Online: How to make your Web dream a reality. T+D Magazine. Royal, C. (2005). Teaching Web design in journalism and mass communication programs: Integration, judgment, and perspective. Journalism and Mass Communication Educator. Romano, L. (2006, May, 16). Online degree programs take off [Electronic version]. Washington Post. p. A06. Retrieved Feb. 25, 2007 from www.washingtonpost.com/wpdyn/content/article/2006/05/15/AR2006051501496.htm. Sciuto, G. (2002). Setting students up for success: The instructor’s role in creating a positive, asynchronous, distance education experience. Motivating and Retaining Adult Learners Online. Schipul, E. (2006, March). The Web's Next Generation: Web 2.0. PRSA Tactics. Seitel, F. (2007). The Practice of Public Relations. “Public Relations and the Internet.” Sherry, L. (1996). Issues in Distance Learning. International Journal of Educational Telecommunications, 1 (4), 337-365. Retrieved Feb. 25, 2007 from http://carbon.cudenver.edu/~lsherry/pubs/issues.html. Stacks, D.W. (2002). Primer of public relations research. New York: Guilford Press. T1 Glossary 2000. Retrieved on Feb. 25, 2007 from www.atis.org/tg2k/t1g2k.html. 34
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Page 1 and 2: 2008 PROCEEDINGS DETROIT, MICHIGAN
Page 3 and 4: Page Pedagogy Posters _____________
Page 5 and 6: RESEARCH PAPERS 5
Page 7 and 8: many researchers and professionals
Page 9 and 10: evenue, or activists provide suppor
Page 11 and 12: Results PR Effectiveness In respond
Page 13 and 14: Applied Context In answering RQ 5,
Page 15 and 16: Figure 8. Distribution of PR effect
Page 17 and 18: fifteen years, and it is now a grow
Page 19 and 20: Ni, L. (2006). Relationships as org
Page 21 and 22: Based on a review of public relatio
Page 23 and 24: Barriers to Online Course Delivery
Page 25 and 26: and “Learners are able to track a
Page 27 and 28: an excellent tool for collaboration
Page 29 and 30: audiences. Further, it is critical
Page 31 and 32: course site. Develop projects so th
Page 33: Examples of student blogs can be fo
Page 37 and 38: Characteristics of Organizational o
Page 39 and 40: Table 1. Summary Definitions of Cri
Page 41 and 42: Table 3. Organizational Image Resto
Page 43 and 44: Table 5. Hierarchical Rankings of E
Page 45 and 46: strategies public relations profess
Page 47 and 48: Stephens, K. K., Malone, P. C., & B
Page 49 and 50: Testing Crisis Response Strategies:
Page 51 and 52: example Coombs & Schmidt (2000) emp
Page 53 and 54: Table 1.0 Tactics And Examples As O
Page 55 and 56: Discussion The purpose of this rese
Page 57 and 58: Benoit, W.L. (1995b). Sears repair
Page 59 and 60: IMC and its Integration into Progra
Page 61 and 62: umbrella. This arrangement more clo
Page 63 and 64: 3B: How do institutional factors pr
Page 65 and 66: academic units. Responses were code
Page 67 and 68: RQ3A: How do institutional factors
Page 69 and 70: The lowest mean scores, ranging fro
Page 71 and 72: In this study, respondents’ perce
Page 73 and 74: At this juncture, the challenge for
Page 75 and 76: education. Journalism & Mass Commun
Page 77 and 78: However, many inside the public rel
Page 79 and 80: Core Determinants UTAUT contains fo
Page 81 and 82: H5a: Computer self-efficacy will NO
Page 83 and 84: Table 2 Descriptive Statistics for
Page 85 and 86:
Although hierarchical multiple regr
Page 87 and 88:
Table 8 HMR Results for Facilitatin
Page 89 and 90:
use blogs. In fact, nearly 86% of r
Page 91 and 92:
Venkatesh, V. (1999). Creation of f
Page 93 and 94:
What’s Guiding the Profession? An
Page 95 and 96:
process. Arnett, Arneson, and Bell
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The interview process was guided by
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chef’s feelings or the server’s
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If you’re going to work with [com
Page 103 and 104:
Professionals, however, offered sev
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Hemingway, C. A. (2005). Personal v
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Causing Our Own Problems? Women as
Page 109 and 110:
What’s Critical About PR and New
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• PR strategy is still developed
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Discussion in Terms of Strategy, Et
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How the PRSA’s Certification in E
Page 117 and 118:
1) How did the PRSA certification e
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Frances Lilly in a similar white pa
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Concerned that its sexual harassmen
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All respondents agreed that e-learn
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DL 3.0 were simple text and graphic
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technology that we lose sight of th
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Lowery, S. A., & DeFleur, M. L. (19
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and student groups in research clas
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Adoption of Participatory Adult Lea
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all had the same instructor, the sa
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Table 1: Thematic Analysis Results
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Improving Feedback, Interaction and
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will realize they all are expected
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How to Win Friends and Impact Stude
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6. After reviewing assignments to m
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The pre-assessment survey results s
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messages and she never even called
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Who Should Teach Investor Relations
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Relations Society of America (PRSA)
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From Britney Spears to Burger King:
Page 157 and 158:
governmental entities. The professo
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Show Me! Portfolios as Instruments
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The Student. In a real sense, what
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Gill, K. (ed.). (1993). Process and
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Courses of Study The courses in the
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Table 1. Cluster Comparison of Grad
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Appendix Name________________ Semes
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Outcome Clusters (italicized are ne
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innovation; (2) Successful collabor
Page 175 and 176:
Breaking Ground In A Public Communi
Page 177 and 178:
O A Video Documentary O A mini-vide
Page 179 and 180:
Reflection as an Assessment Tool in
Page 181 and 182:
Creating a Multi-Layered Case Study
Page 183 and 184:
Finally in phase three of the case
Page 185 and 186:
Example 2 Online Assignment: Studen
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New Methods of Student-to-Student a
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2008 PROCEEDINGS - Public Relations Society of America

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