2008 PROCEEDINGS - Public Relations Society of America

Appendix
Name________________ Semester _________Class____
Courses completed or enrolled in Public Relations: 265___374__375___376___368__
On a scale of 1 (low) through 7 (high), circle the response that best describes you (first
column) and the response that you think public relations professionals require in an
entry-level position.
My Personal Ability My Employer’s Requirement
Communicate Publicly 1 2 3 4 5 6 7 1 2 3 4 5 6 7
College PR activities 1 2 3 4 5 6 7 1 2 3 4 5 6 7
PRSSA (student agency) 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Active in college media 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Aware of Social Trends 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Info on mass media 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Creative 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Problem Solving 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Critical Thinking 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Skill in technology 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Internship 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Flexible 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Telephone protocol 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Good attitude 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Good resume/references 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Portfolio 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Radio news reporting 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Research 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Self-starter 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Social science background 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Sorts fact & opinion 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Statistics 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Strategic Thinking 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Takes criticism 1 2 3 4 5 6 7 1 2 3 4 5 6 7
TV production 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Type – 45wpm 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Knows business 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Protocol (media) 1 2 3 4 5 6 7 1 2 3 4 5 6 7
E-mail/work processing 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Desktop publication 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Interpersonal skills 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Interest in culture 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Internet 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Current events 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Liberal arts background 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Organized 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Photography 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Pragmatic 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Presentational software 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Writes ads 1 2 3 4 5 6 7 1 2 3 4 5 6 7
Writes brochures 1 2 3 4 5 6 7 1 2 3 4 5 6 7
-continue-
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