2008 PROCEEDINGS - Public Relations Society of America

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3. When outcome variables are not strengthened during the program, each course should address the key concepts addressing those key personal attributes. References and Background Banks, S. (2000). Multicultural Public Relations: A Social-Interpretive Approach. Ames, Iowa: Iowa State University Press. Borland, P. and Neff, B.D. (2002). Networking: Enhancing Your Academic Success by Association.” In Teaching Public Relations Handbook. Public Relations Education for the 21 st Century: A Port of Entry. (1999, October). Commission on Public Relations Education. The Professional Bond: Public Relations Education and the Practice. (2006, November). Commission on Public Relations Education. www.commpred.org Hanson-Horne, T. and Neff Dostal, B. (2008). Public Relations: From Theory to Practice. Boston: Allyn & Bacon. Neff. B. D. (Spring 2002) Integrating a Leadership Process Redefines the Principles Course, Public Relations Review. Neff, B. D. (1989) The emerging theoretical perspective in PR: an opportunity for communication department. Public Relations Theory, Botan and Hazleton, eds, Hillsdale, New Jersey: Lawrence Erlbaum Associates, Publishers. Neff, B. D. (1998). Harmonizing Global Relations: A Speech Act Theory Analysis of PRForum. Public Relations Review, 24, 3, 351-376. Neff, B.D. (1985). State of the art in public relations: An international perspective. Paper presented to the International Communication Association, San Francisco, CA. Neff, B.D. (2008). “Comparison of Outcome Variables for Public Relations Majors: An Integrated Communication Perspective,” refereed paper presented at the annual conference of the International Academy of Business Disciplines, Houston, Texas. Neff, B.D. (May 1984). Organizational Communication in Language. A refereed paper presented at the International Communication Association’s annual meeting, San Francisco, Ca. 168
Appendix Name________________ Semester _________Class____ Courses completed or enrolled in Public Relations: 265___374__375___376___368__ On a scale of 1 (low) through 7 (high), circle the response that best describes you (first column) and the response that you think public relations professionals require in an entry-level position. My Personal Ability My Employer’s Requirement Communicate Publicly 1 2 3 4 5 6 7 1 2 3 4 5 6 7 College PR activities 1 2 3 4 5 6 7 1 2 3 4 5 6 7 PRSSA (student agency) 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Active in college media 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Aware of Social Trends 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Info on mass media 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Creative 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Problem Solving 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Critical Thinking 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Skill in technology 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Internship 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Flexible 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Telephone protocol 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Good attitude 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Good resume/references 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Portfolio 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Radio news reporting 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Research 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Self-starter 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Social science background 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Sorts fact & opinion 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Statistics 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Strategic Thinking 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Takes criticism 1 2 3 4 5 6 7 1 2 3 4 5 6 7 TV production 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Type – 45wpm 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Knows business 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Protocol (media) 1 2 3 4 5 6 7 1 2 3 4 5 6 7 E-mail/work processing 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Desktop publication 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Interpersonal skills 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Interest in culture 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Internet 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Current events 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Liberal arts background 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Organized 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Photography 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Pragmatic 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Presentational software 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Writes ads 1 2 3 4 5 6 7 1 2 3 4 5 6 7 Writes brochures 1 2 3 4 5 6 7 1 2 3 4 5 6 7 -continue- 169
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2008 PROCEEDINGS DETROIT, MICHIGAN
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Page Pedagogy Posters _____________
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RESEARCH PAPERS 5
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many researchers and professionals
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evenue, or activists provide suppor
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Results PR Effectiveness In respond
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Applied Context In answering RQ 5,
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Figure 8. Distribution of PR effect
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fifteen years, and it is now a grow
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Ni, L. (2006). Relationships as org
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Based on a review of public relatio
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Barriers to Online Course Delivery
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and “Learners are able to track a
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an excellent tool for collaboration
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audiences. Further, it is critical
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course site. Develop projects so th
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Examples of student blogs can be fo
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Technorati. Retrieved on May 15, 20
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Characteristics of Organizational o
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Table 1. Summary Definitions of Cri
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Table 3. Organizational Image Resto
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Table 5. Hierarchical Rankings of E
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strategies public relations profess
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Stephens, K. K., Malone, P. C., & B
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Testing Crisis Response Strategies:
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example Coombs & Schmidt (2000) emp
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Table 1.0 Tactics And Examples As O
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Discussion The purpose of this rese
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Benoit, W.L. (1995b). Sears repair
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IMC and its Integration into Progra
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umbrella. This arrangement more clo
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3B: How do institutional factors pr
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academic units. Responses were code
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RQ3A: How do institutional factors
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The lowest mean scores, ranging fro
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In this study, respondents’ perce
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At this juncture, the challenge for
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education. Journalism & Mass Commun
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However, many inside the public rel
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Core Determinants UTAUT contains fo
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H5a: Computer self-efficacy will NO
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Table 2 Descriptive Statistics for
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Although hierarchical multiple regr
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Table 8 HMR Results for Facilitatin
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use blogs. In fact, nearly 86% of r
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Venkatesh, V. (1999). Creation of f
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What’s Guiding the Profession? An
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process. Arnett, Arneson, and Bell
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The interview process was guided by
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chef’s feelings or the server’s
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If you’re going to work with [com
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Professionals, however, offered sev
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Hemingway, C. A. (2005). Personal v
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Causing Our Own Problems? Women as
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What’s Critical About PR and New
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• PR strategy is still developed
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Discussion in Terms of Strategy, Et
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How the PRSA’s Certification in E
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Page 121 and 122: Concerned that its sexual harassmen
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Page 125 and 126: DL 3.0 were simple text and graphic
Page 127 and 128: technology that we lose sight of th
Page 129 and 130: Lowery, S. A., & DeFleur, M. L. (19
Page 131 and 132: and student groups in research clas
Page 133 and 134: Adoption of Participatory Adult Lea
Page 135 and 136: all had the same instructor, the sa
Page 137 and 138: Table 1: Thematic Analysis Results
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Page 141 and 142: will realize they all are expected
Page 143 and 144: How to Win Friends and Impact Stude
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Page 149 and 150: messages and she never even called
Page 151 and 152: Who Should Teach Investor Relations
Page 153 and 154: Relations Society of America (PRSA)
Page 155 and 156: From Britney Spears to Burger King:
Page 157 and 158: governmental entities. The professo
Page 159 and 160: Show Me! Portfolios as Instruments
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Page 163 and 164: Gill, K. (ed.). (1993). Process and
Page 165 and 166: Courses of Study The courses in the
Page 167: Table 1. Cluster Comparison of Grad
Page 171 and 172: Outcome Clusters (italicized are ne
Page 173 and 174: innovation; (2) Successful collabor
Page 175 and 176: Breaking Ground In A Public Communi
Page 177 and 178: O A Video Documentary O A mini-vide
Page 179 and 180: Reflection as an Assessment Tool in
Page 181 and 182: Creating a Multi-Layered Case Study
Page 183 and 184: Finally in phase three of the case
Page 185 and 186: Example 2 Online Assignment: Studen
Page 187 and 188: New Methods of Student-to-Student a
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2008 PROCEEDINGS - Public Relations Society of America

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