2008 PROCEEDINGS - Public Relations Society of America
2008 PROCEEDINGS - Public Relations Society of America
2008 PROCEEDINGS - Public Relations Society of America
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Discussion in Terms <strong>of</strong> Strategy, Ethics and Opportunities for Two-Way Symmetrical Practice:<br />
• Basic Strategy – ask students how public relations strategy and tactics could help further<br />
the mission <strong>of</strong> the non-pr<strong>of</strong>it organization while contributing in a meaningful way to the<br />
blogger’s community.<br />
• Ethics – According to the WOMMA and PRSA codes <strong>of</strong> ethics, discuss why PR<br />
pr<strong>of</strong>essionals must be transparent when engaging in the community conversation,<br />
describing their own beliefs and revealing their relationship with the nonpr<strong>of</strong>it<br />
organization.<br />
• Two-way symmetrical practice – Why is the non-pr<strong>of</strong>it organization’s information<br />
important to the community? How must PR strategy consider the needs and interests <strong>of</strong><br />
the audience?<br />
References<br />
Anderson, L. W., & Krathwohl, D. R. (Eds.). (2001). A taxonomy for learning, teaching and<br />
assessing: A revision <strong>of</strong> Bloom's Taxonomy <strong>of</strong> educational objectives: Abridged edition,<br />
New York : Longman.<br />
Bloom, Benjamin S. (1956). Taxonomy <strong>of</strong> educational objectives: The classification <strong>of</strong><br />
educational goals, by a committee <strong>of</strong> college and university examiners. Handbook 1:<br />
Cognitive domain. New York: Longman.<br />
Forehand, M. (2005). Bloom's taxonomy: Original and revised.. In M. Orey (Ed.), Emerging<br />
perspectives on learning, teaching, and technology. Retrieved August 26, <strong>2008</strong>, from<br />
http://projects.coe.uga.edu/epltt/<br />
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