2008 PROCEEDINGS - Public Relations Society of America

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EcoMoms’ Engagement in Environmental Activity Much Ado About Something: Web 2.0 Acceptance and Use by Public Relations Practitioners Renata Faye Schloss University of Maryland, College Park rschloss@umd.edu Abstract Twelve in-depth, semi-structured telephone interviews were conducted to study how environmentally conscious mothers make meaning of their environmental engagement and communication and perceive their levels of problem recognition, involvement, and constraint recognition regarding environmental issues. This research also explores how features unique to communication over the Internet affect levels of involvement and information processing and seeking. Prior relevant research falls into several categories: publics, situational theory of publics, environmental communication and Internet-mediated communication. Results suggest that there is a cultural dictate that influences environmentally conscious mothers to see the environment as more of a situation or problem than baseline publics, and constraints vary for individual members of a public. Also, the Internet has added a new dimension in the way publics can develop. These findings suggest that more research is needed on the situational theory of publics to explore if the variables of the theory are useful qualitatively. 106
Causing Our Own Problems? Women as Sources in News Releases Hilary Fussell Sisco Quinnipiac University Hilary.FussellSisco@quinnipiac.edu Lynn M. Zoch Radford University lzoch@radford.edu Erik Collins University of South Carolina ecollins@mailbox.sc.edu Abstract The impetus for this study came from research indicating that reporters, even today, seem more likely to quote male sources than female sources. The question for the researchers then became whether we, as public relations practitioners, are causing some of our own problems by providing reporters with a disproportionate number of male sources. The purpose of the research presented in this article was to turn the tables on the previously published research by looking at the sources provided to reporters through the subsidy of corporate news releases. In addition, the researchers investigated how releases from the top corporations compared to those from top corporations headed by female chief executive officers to determine if releases from these female-headed companies would be more likely to quote female sources. 107
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2008 PROCEEDINGS DETROIT, MICHIGAN
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Page Pedagogy Posters _____________
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RESEARCH PAPERS 5
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many researchers and professionals
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evenue, or activists provide suppor
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Results PR Effectiveness In respond
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Applied Context In answering RQ 5,
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Figure 8. Distribution of PR effect
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fifteen years, and it is now a grow
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Ni, L. (2006). Relationships as org
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Based on a review of public relatio
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Barriers to Online Course Delivery
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and “Learners are able to track a
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an excellent tool for collaboration
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audiences. Further, it is critical
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course site. Develop projects so th
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Examples of student blogs can be fo
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Technorati. Retrieved on May 15, 20
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Characteristics of Organizational o
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Table 1. Summary Definitions of Cri
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Table 3. Organizational Image Resto
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Table 5. Hierarchical Rankings of E
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strategies public relations profess
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Stephens, K. K., Malone, P. C., & B
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Testing Crisis Response Strategies:
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example Coombs & Schmidt (2000) emp
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Table 1.0 Tactics And Examples As O
Page 55 and 56: Discussion The purpose of this rese
Page 57 and 58: Benoit, W.L. (1995b). Sears repair
Page 59 and 60: IMC and its Integration into Progra
Page 61 and 62: umbrella. This arrangement more clo
Page 63 and 64: 3B: How do institutional factors pr
Page 65 and 66: academic units. Responses were code
Page 67 and 68: RQ3A: How do institutional factors
Page 69 and 70: The lowest mean scores, ranging fro
Page 71 and 72: In this study, respondents’ perce
Page 73 and 74: At this juncture, the challenge for
Page 75 and 76: education. Journalism & Mass Commun
Page 77 and 78: However, many inside the public rel
Page 79 and 80: Core Determinants UTAUT contains fo
Page 81 and 82: H5a: Computer self-efficacy will NO
Page 83 and 84: Table 2 Descriptive Statistics for
Page 85 and 86: Although hierarchical multiple regr
Page 87 and 88: Table 8 HMR Results for Facilitatin
Page 89 and 90: use blogs. In fact, nearly 86% of r
Page 91 and 92: Venkatesh, V. (1999). Creation of f
Page 93 and 94: What’s Guiding the Profession? An
Page 95 and 96: process. Arnett, Arneson, and Bell
Page 97 and 98: The interview process was guided by
Page 99 and 100: chef’s feelings or the server’s
Page 101 and 102: If you’re going to work with [com
Page 103 and 104: Professionals, however, offered sev
Page 105: Hemingway, C. A. (2005). Personal v
Page 109 and 110: What’s Critical About PR and New
Page 111 and 112: • PR strategy is still developed
Page 113 and 114: Discussion in Terms of Strategy, Et
Page 115 and 116: How the PRSA’s Certification in E
Page 117 and 118: 1) How did the PRSA certification e
Page 119 and 120: Frances Lilly in a similar white pa
Page 121 and 122: Concerned that its sexual harassmen
Page 123 and 124: All respondents agreed that e-learn
Page 125 and 126: DL 3.0 were simple text and graphic
Page 127 and 128: technology that we lose sight of th
Page 129 and 130: Lowery, S. A., & DeFleur, M. L. (19
Page 131 and 132: and student groups in research clas
Page 133 and 134: Adoption of Participatory Adult Lea
Page 135 and 136: all had the same instructor, the sa
Page 137 and 138: Table 1: Thematic Analysis Results
Page 139 and 140: Improving Feedback, Interaction and
Page 141 and 142: will realize they all are expected
Page 143 and 144: How to Win Friends and Impact Stude
Page 145 and 146: 6. After reviewing assignments to m
Page 147 and 148: The pre-assessment survey results s
Page 149 and 150: messages and she never even called
Page 151 and 152: Who Should Teach Investor Relations
Page 153 and 154: Relations Society of America (PRSA)
Page 155 and 156: From Britney Spears to Burger King:
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governmental entities. The professo
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Show Me! Portfolios as Instruments
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The Student. In a real sense, what
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Gill, K. (ed.). (1993). Process and
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Courses of Study The courses in the
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Table 1. Cluster Comparison of Grad
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Appendix Name________________ Semes
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Outcome Clusters (italicized are ne
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innovation; (2) Successful collabor
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Breaking Ground In A Public Communi
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O A Video Documentary O A mini-vide
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Reflection as an Assessment Tool in
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Creating a Multi-Layered Case Study
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Finally in phase three of the case
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Example 2 Online Assignment: Studen
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New Methods of Student-to-Student a
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2008 PROCEEDINGS - Public Relations Society of America

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