2012 PROCEEDINGS - Public Relations Society of America

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Reber, B.H., Gower, K.K., & Robinson, J.A. (2006). The Internet and litigation public relations. Journal of Public Relations Research, 18(1), 23-44. Reber, B.H., & Kim, J.K. (2006). How activist groups use websites in media relations: Evaluating online press rooms. Journal of Public Relations Research, 18(4), 313-333. Robards, B. (2010). Randoms in my bedroom: Negotiating privacy and unsolicited contact on social network sites. Prism, 7(3). Retrieved from http://www.prismjournal.org Ryan, M. (2003). Public relations and the Web: Organizational problems, gender, and institution type. Public Relations Review, 29(3), 335-349. Rybalko, S., & Seltzer, T. (2010). Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter. Public Relations Review, 36(4), 336-341. Sallot, L.M., Porter, L.V., & Acosta-Alzuru, C. (2004). Practitioners‘ Web use and perceptions of their own roles and power: A qualitative study. Public Relations Review, 30(3), 269-278. Schultz, F., Utz, S., & Göritz, A. (2011). Is the medium the message? Perceptions of and reactions to crisis communication via Twitter, blogs and traditional media. Public Relations Review, 37(1), 20-27. Searson, E.M., & Johnson, M.A. (2010). Transparency laws and interactive public relations: An analysis of Latin American government Web sites. Public Relations Review, 36(2), 120-126. Seltzer, T., & Mitrook, M.A. (2007). The dialogic potential of weblogs in relationship building. Public Relations Review, 33(2), 227-229. Seo, H., Kim, J.Y., & Yang, S.-U. (2009). Global activism and new media: A study of transnational NGOs‘ online public relations. Public Relations Review, 35(2), 123-126. Smith, B.G. (2010a). The evolution of the blogger: Blogger considerations of public relationssponsored content in the blogosphere. Public Relations Review, 36(2), 175-177. Smith, B.G. (2010b). Socially distributing public relations: Twitter, Haiti, and interactivity in social media. Public Relations Review, 36(4), 329-335. Smith, B.G. (2011). Becoming ―quirky‖ towards an understanding of practitioner and blogger relations in public relations. Public Relations Journal, 5(4). Retrieved from http://www.prsa.org/Intelligence/PRJournal/ Sommerfeldt, E. (2011a). Activist e-mail action alerts and identification: Rhetorical relationship building strategies in collective action. Public Relations Review, 37(1), 87-89. Sommerfeldt, E. (2011b). Activist online resource mobilization: Relationship building features that fulfill resource dependencies. Public Relations Review, 37(4), 429-431. Sommerfeldt, E.J., Kent, M.L., & Taylor, M. (2012). Activist practitioner perspectives of website public relations: Why aren‘t activist websites fulfilling the dialogic promise? Public Relations Review, 38(2), 303-312. Stansberry, K. (2011). Mapping mommy bloggers: Using online social network analysis to study publics. PRism, 8(2). Retrieved from http://www.prismjournal.org Stephens, K.K., & Malone, P.C. (2009). If the organizations won‘t give use information…:The use of multiple new media for crisis technical translation and dialogue. Journal of Public Relations Research, 21(2), 229-239. Steyn, P., Salehi-Sangari, E., Pitt, L., Parent, M., & Berthon, P. (2010). The Social Media Release as a public relations tool: Intentions to use among B2B bloggers. Public Relations Review, 36(1), 87-89. Strobbe, I., & Jacobs, G. (2005). E-releases: A view from linguistic pragmatics. Public Relations Review, 31(2), 289-291. 68
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2 0 1 2 P R O C E E D I N G S S A N
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Table of Contents Research Papers A
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RESEARCH PAPERS 5
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campus public relations agency. Wor
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involves researchers reviewing the
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showed generalizibility. Therefore,
Page 13 and 14:
References Allen, M. J. (2004). Ass
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Table 2 Small sample of the evoluti
Page 17 and 18: Table 4 Instrument Refinement Data
Page 19 and 20: Table 5 Instrument Refinement Data
Page 21 and 22: Appendix Firm‟s Logo Client Satis
Page 23 and 24: This section addresses how you feel
Page 25 and 26: Communication Tools/Tactics Created
Page 27 and 28: Communication Skills of the Student
Page 29 and 30: Additional Comments This section al
Page 31 and 32: Hope for the Future: Millennial PR
Page 33 and 34: difference with their work, and the
Page 35 and 36: with participants lacking discretio
Page 37 and 38: advise on the best strategy, not to
Page 39 and 40: opportunities.‖ She also added th
Page 41 and 42: answering all of these questions th
Page 43 and 44: 2011). The lack of control some Mil
Page 45 and 46: References Berger, B. K., & Reber,
Page 47 and 48: Looking Back, Looking Forward: A Th
Page 49 and 50: Internet and Web would help democra
Page 51 and 52: In 2010, Smith (2010b) used Twitter
Page 53 and 54: ecently reported implications of Wi
Page 55 and 56: Internet, as well as the role of cu
Page 57 and 58: In 2011, Freberg, Graham, McGaughey
Page 59 and 60: Conclusion Figure 1 on the followin
Page 61 and 62: How can new media be used to increa
Page 63 and 64: DiStaso, M.W. (2012). Measuring pub
Page 65 and 66: Johnson, M.A. (1997). Public relati
Page 67: McKeown, C.A., & Plowman, K.D. (199
Page 71 and 72: Yang, A., & Taylor, M. (2010). Rela
Page 73 and 74: effective public relations practiti
Page 75 and 76: Additionally, many public relations
Page 77 and 78: evidence has suggested that public
Page 79 and 80: As indicated in the literature revi
Page 81 and 82: This study shows several areas in w
Page 83 and 84: Table 4: Distribution Across Employ
Page 85 and 86: Table 7: Frequency of Engagement in
Page 87 and 88: Table 8: Frequency of Use of KSAs b
Page 89 and 90: In the context of the public relati
Page 91 and 92: Lazarus and Folkman (1984) proposed
Page 93 and 94: identified as educators, and who sk
Page 95 and 96: practitioners were confronted with
Page 97 and 98: Organizational factors are importan
Page 99 and 100: extend one‘s social capital; in c
Page 101 and 102: Duhachek, A. (2005). Coping: A mult
Page 103 and 104: 5. Instrumental Support I tried to
Page 105 and 106: Table 2 Hierarchical Regressions Pr
Page 107 and 108: elations effects are generally long
Page 109 and 110: includes the effects of distributed
Page 111 and 112: [INSERT TABLE 3 ABOUT HERE] The Gra
Page 113 and 114: David, P., Kline, S., & Dai, Y. (20
Page 115 and 116: Table 2 Augmented Dickey-Fuller uni
Page 117 and 118: Table 6 The result of the Toda and
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Communication Excellence and Public
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organize and integrate a group of p
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agencies in the southwestern United
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One participant expressed her perce
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Dozier, D. M., Grunig, L. A., & Gru
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programs, [...] and the delineation
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Freidson, 2001; Krause, 1996). Moll
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and larger public relations departm
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Table 1 Professionalism Dimensions:
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Estimation for the initial measurem
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Figure 3: Coefficients are unstanda
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Bowen, S.A. (2007). Ethics and publ
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Krause, E. A. (1996). Death of the
Page 145 and 146:
Weis, D., & Schank, M.J. (1997). To
Page 147 and 148:
environments: inclusive and transfo
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Purpose How do PRSSA faculty advise
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Findings The descriptive data indic
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advisers were ethical values and or
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The recognition for long-term facul
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PEDAGOGICAL POSTERS 157
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Professional Development Assignment
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shadow a professional opened my eye
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Building Student Networking Skills:
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incentive for demonstrating great i
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Populating the E- Portfolio: Reflec
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Table 1: Management, Message Design
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Students were assigned 25 minute bl
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Some basic Google Analytics reports
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4. Some keywords generate more clic
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Do this Click on “Content,” the
Page 179 and 180:
Preparing Backgrounders and Proposa
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going out to eat. But what does tha
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Teaching and Mentoring Through Soci
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prevalent in journalism students wh
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normalization was utilized as the r
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But what about the students in grou
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“How a Graduate Practicum Class H
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O How did the client feel about the
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students practice skills and educat
Page 197 and 198:
References Bagglione, S. (2006) Rol
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etween client preferences, practice
Page 201 and 202:
References Austin, L.L., & Toth, E.
Page 203 and 204:
webinars that will be used in one o
Page 205 and 206:
Assessing the State of Public Relat
Page 207 and 208:
adequately prepares students for la
Page 209 and 210:
eviewed articles; the other two may
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The remaining points possible were
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