2012 PROCEEDINGS - Public Relations Society of America

Kitchen, P.J., & Panopoulos, A. (2010). Online public relations: The adoption process and
innovation challenge, a Greek example. Public Relations Review, 36(3), 222-229.
Lariscy, R.W., Avery, E.J., Sweetser, K.D., & Howes, P. (2009a). An examination of the role of
online social media in journalists‘ source mix. Public Relations Review, 35(3), 314-316.
Lariscy, R.W., Avery, E.J., Sweetser, K.D., & Howes, P. (2009b, Fall). Monitoring public
opinion in cyberspace: How corporate public relations is facing the challenge. Public
Relations Journal, 3(4). Retrieved from http://www.prsa.org/Intelligence/PRJournal/
Levenshus, A. (2010). Online relationship management in a presidential campaign: A case study
of the Obama campaign‘s management of its Internet-integrated grassroots effort. Journal of
Public Relations Research, 22(3), 313-335.
Lewis, B.K. (2010, Summer). Social media and strategic communication: Attitudes and
perceptions among college students. Public Relations Journal, 4(3). Retrieved from
http://www.prsa.org/Intelligence/PRJournal/
Liu, B.F. (2010). Distinguishing how elite newspapers and A-list blogs cover crises: Insights for
managing crises online. Public Relations Review, 36(1), 28-34.
Liu, B.F., Austin, L., & Jin, Y. (2011). How publics respond to crisis communication strategies:
The interplay of form and source. Public Relations Review, 37(4), 345-353.
Liu, B.F., & Kim, S. (2011). How organizations framed the 2009 H1N1 pandemic via social and
traditional media: Implications for U.S. health communicators. Public Relations Review,
37(3), 233-244.
Lovari, A., Kim, S., Vibber, K., & Kim, J.-N. (2011). Digitisation‘s impacts on publics: Public
knowledge and civic conversation. PRism, 8(2). Retrieved from
http://www.prismjournal.org
Lovejoy, K., Waters, R.D., & Saxton, G.D. (2012). Engaging stakeholders through Twitter:
How nonprofit organizations are getting more out of 140 characters or less. Public
Relations Review, 38(2), 313-318.
Macnamara, J. (2010). Public communication practices in the Web 2.0-3.0 mediascape: The case
for PRevolution. Prism, 7(3). Retrieved from http://www.prismjournal.org
Maynard, M., & Tian, Y. (2004). Between global and glocal: Content analysis of the Chinese
Web sites of the 100 top global brands. Public Relations Review, 30(3), 285-291.
McAllister, S.M. (2012). How the world‘s top universities provide dialogic forums for
marginalized voices. Public Relations Review, 38(2), 319-327.
McAllister, S.M, & Taylor, M. (2007). Community college Web sites as tools for fostering
dialogue. Public Relations Review, 33(2), 230-232.
McAllister-Spooner, S.M. (2008, Winter). User perceptions of dialogic public relations tactics
via the Internet. Public Relations Journal, 2(1). Retrieved from
http://www.prsa.org/Intelligence/PRJournal/
McAllister-Spooner, S.M. (2009). Fulfilling the dialogic promise: A ten-year reflective survey
on dialogic Internet principles. Public Relations Review, 35(3), 320-322.
McAllister-Spooner, S.M. (2010, Spring). Whose site is it anyway? Expectations of college Web
sites. Public Relations Journal, 4(2). Retrieved from
http://www.prsa.org/Intelligence/PRJournal/
McCorkindale, T. (2010, Summer). Can you see the writing on my wall? A content analysis of
the Fortune 50‘s Facebook social networking sites. Public Relations Journal, 4(3).
Retrieved from http://www.prsa.org/Intelligence/PRJournal/
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