2012 PROCEEDINGS - Public Relations Society of America

Johnson, M.A. (1997). Public relations and technology: Practitioner perspectives. Journal of
Public Relations Research, 9(3), 213-236.
Judd, L.R. (1995). An approach to ethics in the information age. Public Relations Review, 21(1),
35-44.
Jun, J. (2011). How climate change organizations utilize websites for public relations. Public
Relations Review, 37(3), 245-249.
Kang, D.S., & Mastin, T. (2008). How cultural difference affects international tourism public
relations websites: A comparative analysis using Hofstede‘s cultural dimensions. Public
Relations Review, 34(1), 54-56.
Kang, S., & Norton, H.E. (2004). Nonprofit organizations‘ use of the World Wide Web: Are they
sufficiently fulfilling organizational goals? Public Relations Review, 30(3), 279-284.
Kang, S., & Norton, H.E. (2006). Colleges and universities‘ use of the World Wide Web: A
public relations tool for the digital age. Public Relations Review, 32(4), 426-428.
Kelleher, T. (2008). Organizational contingencies, organizational blogs and public relations
practitioner stance toward publics. Public Relations Review, 34(3), 300-302.
Kelleher, T., & Sweetser, K. (2012). Social media adoption among university communicators.
Journal of Public Relations Research, 24(2), 105-122.
Kennan, W.R., Hazleton, V., Janoske, M., & Short, M. (2008, Spring). The influence of new
communication technologies on undergraduate preferences for social capital formation,
maintenance, and expenditure. Public Relations Journal, 2(2). Retrieved from
http://www.prsa.org/Intelligence/PRJournal/
Kent, M.L. (2008). Critical analysis of blogging in public relations. Public Relations Review,
34(1), 32-40.
Kent, M.L., & Taylor, M. (1998). Building dialogic relationships through the World Wide Web.
Public Relations Review, 24(3), 321-344.
Kent, M.L., Taylor, M., & White, W.J. (2003). The relationship between Web site design and
organizational responsiveness to stakeholders. Public Relations Review, 29(1), 63-77.
Ki, E.-J., & Chung, J.Y. (2011). Corporate web pages as a key communication channel for
financial publics. Public Relations Journal, 5(4). Retrieved from
http://www.prsa.org/Intelligence/PRJournal/
Kim, D., Nam, Y., & Kang, S. (2010). An analysis of corporate environmental responsibility on
the global corporate Web sites and their dialogic principles. Public Relations Review, 36(3),
285-288.
Kim, J.Y., & Molleda, J.-C. (2011). A quantitative analysis of governments‘ use of interactive
media as a global public relations strategy. Public Relations Journal, 5(4). Retrieved from
http://www.prsa.org/Intelligence/PRJournal/
Kim, S., Park, J.-H., & Wertz, E.K. (2010). Expectation gaps between stakeholders and webbased
corporate public relations efforts: Focusing on Fortune 500 corporate web sites.
Public Relations Review, 36(3), 215-221.
Kim, Y. (2001). Searching for the organization-public relationship: A valid and reliable
instrument. Journalism and Mass Communication Quarterly, 78, 799-815.
Kiousis, S., & Dimitrova, D.V. (2006). Differential impact of Web site content: Exploring the
influence of source (public relations versus news), modality, and participation on college
students‘ perceptions. Public Relations Review, 32(2), 177-179.
Kirat, M. (2007). Promoting online media relations: Public relations departments‘ use of Internet
in the UAE. Public Relations Review, 33(2), 166-174.
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