2012 PROCEEDINGS - Public Relations Society of America

Grunig, J.E. (2009). Paradigms of global public relations in an age of digitalisation. Prism, 6(2).
Retrieved from http://www.prismjournal.org
Gustavsen, P.A., & Tilley, E. (2003). Public relations communication through corporate
websites: Towards an understanding of the role of interactivity. Prism, 1(1). Retrieved from
http://www.prismjournal.org
Hachigian, D., & Hallahan, K. (2003). Perceptions of public relations Web sites by computer
industry journalists. Public Relations Review, 29(1), 43-62.
Hallahan, K. (2001). Improving public relations Web sites through usability research. Public
Relations Review, 27(2), 223-239.
Hallahan, K. (2004). Protecting an organization‘s digital public relations assets. Public Relations
Review, 30(3), 255-268.
Han, G., & Zhang, A. (2009). Starbucks is forbidden in the Forbidden City: Blog, circuit of
culture and informal public relations campaign in China. Public Relations Review, 35(4),
395-401.
Harris, A., Garramone, G., Pizante, G., & Komiya, M. (1985). Computers in constituent
communications. Public Relations Review, 11(3), 34-39.
Heath, R.L. (1998). New communication technologies: An issues management point of view.
Public Relations Review, 24(3), 273-288.
Hickerson, C.A., & Thompson, S.R. (2009). Dialogue through wikis: A pilot exploration of
dialogic public relations and wiki websites. Prism, 6(1). Retrieved from
http://www.prismjournal.org
Hiebert, R.E. (2005). Commentary: New technologies, public relations and democracy. Public
Relations Review, 31(1), 1-9.
Hill, L.N., & White, C. (2000). Public relations practitioners‘ perception of the World Wide Web
as a communications tool. Public Relations Review, 26(1), 31-51.
Hilyard, K.M., Hocke, T.M., & Ryan, E.L. (2011). Disaster on the web? A qualitative analysis
of disaster preparedness websites for children. PRism, 8(2). Retrieved from
http://www.prismjournal.org
Hon, L., & Grunig, J.E. (1999). Guidelines for measuring relationships in public relations.
Gainesville, FL: The Institute for Public Relations.
Hong, S.Y., & Rim, H. (2010). The influence of customer use of corporate websites: Corporate
social responsibility, trust, and word-of-mouth communication. Public Relations Review,
36(4), 389-391.
Hovey, W.L. (2010, Spring). Examining the role of social media in organization-volunteer
relationships. Public Relations Journal, 4(2). Retrieved from
http://www.prsa.org/Intelligence/PRJournal/
Hwang, S. (2012). The strategic use of Twitter to manage personal public relations. Public
Relations Review, 38(1), 159-161.
Ingenhoff, D., & Koelling, A.M. (2009). The potential of Web sites as a relationship building
tool for charitable fundraising NPOs. Public Relations Review, 35(1), 66-73.
Jin, Y., & Liu, B.F. (2010). The Blog-Mediated Crisis Communication Model:
Recommendations for responding to influential external blogs. Journal of Public Relations
Research, 22(4), 429-455.
Jo, S., & Kim, Y. (2003). The effect of Web characteristics on relationship building. Journal of
Public Relations Research, 15(3), 199-223.
64