2012 PROCEEDINGS - Public Relations Society of America

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Brunner, B.R., & Boyer, L. (2008). Internet presence and historically black colleges and universities: Protecting their images on the World Wide Web? Public Relations Review, 34(1), 80-82. Burger, C. (1981). The edge of the communications revolution. Public Relations Review, 7(2), 3- 12. Callison, C. (2003). Media relations and the Internet: How Fortune 500 company Web sites assist journalists in news gathering. Public Relations Review, 29(1), 29-41. Calloway, L.J. (1991). Survival of the fastest: Information technology and corporate crises. Public Relations Review, 17(1), 85-92. Capriotti, P. (2007). Chemical risk communication through the Internet in Spain. Public Relations Review, 33(3), 326-329. Capriotti, P., & Moreno, A. (2007). Corporate citizenship and public relations: The importance and interactivity of social responsibility issues on corporate websites. Public Relations Review, 33(1), 84-91. Chen, Y.-N. K. (2007). A study of journalists‘ perception of candidates‘ websites and their relationships with the campaign organization in Taiwan‘s 2004 presidential election. Public Relations Review, 33(1), 103-105. Cho, S., & Hong, Y. (2009). Netizens‘ evaluations of corporate social responsibility: Content analysis of CSR news stories and online readers‘ comments. Public Relations Review, 35(2), 147-149. Choi, Y., & Lin, Y.-H. (2009). Consumer responses to Mattel product recalls posted on online bulletin boards: Exploring two types of emotion. Journal of Public Relations Research, 21(2), 198-207. Chung, W., Lee, T.D., & Humphrey, V.F. (2010). Academic institutions‘ electronic-recruitment efforts on academic diversity: A comparative analysis of websites of US, UK, and South Korean universities. Prism, 7(2). Retrieved from http://www.prismjournal.org Connolly-Ahern, C., & Broadway, S.C. (2007). The importance of appearing competent: An analysis of corporate impression management strategies on the World Wide Web. Public Relations Review, 33(3), 343-345. Coombs, W.T. (1998). The Internet as potential equalizer: New leverage for confronting social irresponsibility. Public Relations Review, 24(3), 289-303. Curtin, P.A., & Gaither, T.K. (2004). International agenda-building in cyberspace: A study of Middle East government English-language websites. Public Relations Review, 30(1), 25-36. Curtis, L., Edwards, C., Fraser, K.L., Gudelsky, S., Holmquist, J., Thornton, K., & Sweetser, K.D. (2010). Adoption of social media for public relations by nonprofit organizations. Public Relations Review, 36(1), 90-92. D‘Aloisio, A. (2011). The utilization of Facebook as a publicity vehicle during the 2010 final season of ABC‘s Lost. Public Relations Journal, 5(4). Retrieved from http://www.prsa.org/Intelligence/PRJournal/ Dholakia, R.R., Zhao, M., Dholakia, N., & Fortin, D.R. (2000). Interactivity and revisits to websites: A theoretical framework. Available at http://ritim.cba.uri.edu/wp2001/wpdone3/Interactivity.PDF Diga, M., & Kelleher, T. (2009). Social media use, perceptions of decision-making power, and public relations roles. Public Relations Review 35(4), 440-442. DiNardo, A.M. (2002). The Internet as a crisis management tool: A critique of banking sites during Y2K. Public Relations Review, 28(4), 367-378. 62
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2 0 1 2 P R O C E E D I N G S S A N
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Table of Contents Research Papers A
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RESEARCH PAPERS 5
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campus public relations agency. Wor
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involves researchers reviewing the
Page 11 and 12: showed generalizibility. Therefore,
Page 13 and 14: References Allen, M. J. (2004). Ass
Page 15 and 16: Table 2 Small sample of the evoluti
Page 17 and 18: Table 4 Instrument Refinement Data
Page 19 and 20: Table 5 Instrument Refinement Data
Page 21 and 22: Appendix Firm‟s Logo Client Satis
Page 23 and 24: This section addresses how you feel
Page 25 and 26: Communication Tools/Tactics Created
Page 27 and 28: Communication Skills of the Student
Page 29 and 30: Additional Comments This section al
Page 31 and 32: Hope for the Future: Millennial PR
Page 33 and 34: difference with their work, and the
Page 35 and 36: with participants lacking discretio
Page 37 and 38: advise on the best strategy, not to
Page 39 and 40: opportunities.‖ She also added th
Page 41 and 42: answering all of these questions th
Page 43 and 44: 2011). The lack of control some Mil
Page 45 and 46: References Berger, B. K., & Reber,
Page 47 and 48: Looking Back, Looking Forward: A Th
Page 49 and 50: Internet and Web would help democra
Page 51 and 52: In 2010, Smith (2010b) used Twitter
Page 53 and 54: ecently reported implications of Wi
Page 55 and 56: Internet, as well as the role of cu
Page 57 and 58: In 2011, Freberg, Graham, McGaughey
Page 59 and 60: Conclusion Figure 1 on the followin
Page 61: How can new media be used to increa
Page 65 and 66: Johnson, M.A. (1997). Public relati
Page 67 and 68: McKeown, C.A., & Plowman, K.D. (199
Page 69 and 70: Sweetser, K.D. (2007). Blog bias: R
Page 71 and 72: Yang, A., & Taylor, M. (2010). Rela
Page 73 and 74: effective public relations practiti
Page 75 and 76: Additionally, many public relations
Page 77 and 78: evidence has suggested that public
Page 79 and 80: As indicated in the literature revi
Page 81 and 82: This study shows several areas in w
Page 83 and 84: Table 4: Distribution Across Employ
Page 85 and 86: Table 7: Frequency of Engagement in
Page 87 and 88: Table 8: Frequency of Use of KSAs b
Page 89 and 90: In the context of the public relati
Page 91 and 92: Lazarus and Folkman (1984) proposed
Page 93 and 94: identified as educators, and who sk
Page 95 and 96: practitioners were confronted with
Page 97 and 98: Organizational factors are importan
Page 99 and 100: extend one‘s social capital; in c
Page 101 and 102: Duhachek, A. (2005). Coping: A mult
Page 103 and 104: 5. Instrumental Support I tried to
Page 105 and 106: Table 2 Hierarchical Regressions Pr
Page 107 and 108: elations effects are generally long
Page 109 and 110: includes the effects of distributed
Page 111 and 112: [INSERT TABLE 3 ABOUT HERE] The Gra
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David, P., Kline, S., & Dai, Y. (20
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Table 2 Augmented Dickey-Fuller uni
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Table 6 The result of the Toda and
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Communication Excellence and Public
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organize and integrate a group of p
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agencies in the southwestern United
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One participant expressed her perce
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Dozier, D. M., Grunig, L. A., & Gru
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programs, [...] and the delineation
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Freidson, 2001; Krause, 1996). Moll
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and larger public relations departm
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Table 1 Professionalism Dimensions:
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Estimation for the initial measurem
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Figure 3: Coefficients are unstanda
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Bowen, S.A. (2007). Ethics and publ
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Krause, E. A. (1996). Death of the
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Weis, D., & Schank, M.J. (1997). To
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environments: inclusive and transfo
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Purpose How do PRSSA faculty advise
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Findings The descriptive data indic
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advisers were ethical values and or
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The recognition for long-term facul
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PEDAGOGICAL POSTERS 157
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Professional Development Assignment
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shadow a professional opened my eye
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Building Student Networking Skills:
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incentive for demonstrating great i
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Populating the E- Portfolio: Reflec
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Table 1: Management, Message Design
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Students were assigned 25 minute bl
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Some basic Google Analytics reports
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4. Some keywords generate more clic
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Do this Click on “Content,” the
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Preparing Backgrounders and Proposa
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going out to eat. But what does tha
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Teaching and Mentoring Through Soci
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prevalent in journalism students wh
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normalization was utilized as the r
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But what about the students in grou
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“How a Graduate Practicum Class H
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O How did the client feel about the
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students practice skills and educat
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References Bagglione, S. (2006) Rol
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etween client preferences, practice
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References Austin, L.L., & Toth, E.
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webinars that will be used in one o
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Assessing the State of Public Relat
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adequately prepares students for la
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eviewed articles; the other two may
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The remaining points possible were
show all

2012 PROCEEDINGS - Public Relations Society of America

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