2012 PROCEEDINGS - Public Relations Society of America

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Palda, K. (1965). The measurement of cumulative advertising effects. The Journal of Business, 38(2), 162-179. Rust, R., Ambler, T., Carpenter, G., Kumar, V., & Srivastava, R. (2004). Measuring marketing productivity: Current knowledge and future directions. Journal of Marketing, 68, 76-89. SAS Institution. (2012). SAS/ETS(R) 9.22 User‘s Guide. Retrieved from http://support.sas.com/documentation/cdl/en/etsug/63348/HTML/default/viewer.htm#var max_toc.htm Signitzer, B., & Coombs, T. (1992). Public relations and public diplomacy: Conceptual covergences. Public Relations Review, 18(2), 137-147. Sriramesh, K., & Vercic, D. (2003). A theoretical framework for global public relations research and practice. In K. Sriramesh & D. Vercic (Eds.), The global public relations handbook: Theory, research, and practice (pp. 1-22). Mahwah, NJ: Lawrence Erlbaum. Taylor, M., & Kent, M. (2006). Public relations theory and practice in nation building. In C. Botan & V. Hazleton (Eds.), Public relations theory II (pp. 341-359). Mahwah, NJ: Lawrence Erlbaum. US Census Bureau. (2012). US trade in goods by country. Retrieved from http://www.census.gov/foreign-trade/balance/#I. US Department of Justice. (n.d.). The Foreign Agents Registration Act. Retrieved from http://www.fara.gov/. US Department of Justice. (2012). Foreign agents registration act reports to Congress from 1942 to 2011. Washington, DC: National Security Division. Wang, J. (2006). Managing national reputation and international relations in the global era: Public diplomacy revisited. Public Relations Review, 32, 91-96. Wang, J., & Chang, T. (2004). Strategic public diplomacy and local press: How a high-profile ―head-of-state‖ visit was covered in America‘s heartland. Public Relations Review, 30, 11-24. Young, A., & Aitken, L. (2007). Profitable marketing communications: A guide to marketing return on investment. Philadelphia, PA: Kogan Page. Table1 Public relations expenditure in the US and GDP per capita of selected client countries PR expenditure GDP per capita (2011) Samples Rank Mean (US thousand dollars) Rank ppp (US dollar) Japan 1 81,053 18 42,830.87 Liberia 7 8,818 208 246.92 Belgium 53 698 17 43,077.66 Philippines 49 803 145 2,140.12 114
Table 2 Augmented Dickey-Fuller unit root test Augmented Dickey-Fuller 1 st order differenced ADF value Country lnPR lnIMP ∇lnPR ∇lnIMP Japan -2.23 -2.09 -3.77 -3.32 Liberia -3.20 -3.39 N/A N/A Belgium -3.16 -3.15 N/A -5.35 Philippines -3.78 -2.75 N/A -2.65 Note. Augmented Dickey-Fuller values are displayed. The imports series for Belgium and Philippines are not necessary but differenced for model specification. Critical values(1% level: -3.54; 5% level: -2.91; 10% level: -2.59) Table 3 Akaike Information Criterion (AIC) to determine optimal lag length Country Lags 1 2 3 4 Japan -8.08753 -8.4299 -8.09239 -7.96679 Liberia -0.49208 -2.00227 -1.80358 -1.84228 Belgium -6.63317 -6.38537 -6.33404 -6.33767 Philippines -4.71935 -4.67716 -5.1164 -5.02873 Note. The minimum AIC indicates the optimal lag length. Table 4 Johansen co-integration test Country Null hypothesis Trace statistics 5% critical value d max Japan Liberia Belgium Philippines None 22.8532 12.21 At most one 6.2099 4.14 None 18.6838 12.21 At most one 1.6224 4.14 None 25.6756 12.21 At most one 0.0363 4.14 None 12.6562 12.21 At most one 0.1172 4.14 1 1 1 1 115
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2 0 1 2 P R O C E E D I N G S S A N
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Table of Contents Research Papers A
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RESEARCH PAPERS 5
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campus public relations agency. Wor
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involves researchers reviewing the
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showed generalizibility. Therefore,
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References Allen, M. J. (2004). Ass
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Table 2 Small sample of the evoluti
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Table 4 Instrument Refinement Data
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Table 5 Instrument Refinement Data
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Appendix Firm‟s Logo Client Satis
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This section addresses how you feel
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Communication Tools/Tactics Created
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Communication Skills of the Student
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Additional Comments This section al
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Hope for the Future: Millennial PR
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difference with their work, and the
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with participants lacking discretio
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advise on the best strategy, not to
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opportunities.‖ She also added th
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answering all of these questions th
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2011). The lack of control some Mil
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References Berger, B. K., & Reber,
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Looking Back, Looking Forward: A Th
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Internet and Web would help democra
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In 2010, Smith (2010b) used Twitter
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ecently reported implications of Wi
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Internet, as well as the role of cu
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In 2011, Freberg, Graham, McGaughey
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Conclusion Figure 1 on the followin
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How can new media be used to increa
Page 63 and 64: DiStaso, M.W. (2012). Measuring pub
Page 65 and 66: Johnson, M.A. (1997). Public relati
Page 67 and 68: McKeown, C.A., & Plowman, K.D. (199
Page 69 and 70: Sweetser, K.D. (2007). Blog bias: R
Page 71 and 72: Yang, A., & Taylor, M. (2010). Rela
Page 73 and 74: effective public relations practiti
Page 75 and 76: Additionally, many public relations
Page 77 and 78: evidence has suggested that public
Page 79 and 80: As indicated in the literature revi
Page 81 and 82: This study shows several areas in w
Page 83 and 84: Table 4: Distribution Across Employ
Page 85 and 86: Table 7: Frequency of Engagement in
Page 87 and 88: Table 8: Frequency of Use of KSAs b
Page 89 and 90: In the context of the public relati
Page 91 and 92: Lazarus and Folkman (1984) proposed
Page 93 and 94: identified as educators, and who sk
Page 95 and 96: practitioners were confronted with
Page 97 and 98: Organizational factors are importan
Page 99 and 100: extend one‘s social capital; in c
Page 101 and 102: Duhachek, A. (2005). Coping: A mult
Page 103 and 104: 5. Instrumental Support I tried to
Page 105 and 106: Table 2 Hierarchical Regressions Pr
Page 107 and 108: elations effects are generally long
Page 109 and 110: includes the effects of distributed
Page 111 and 112: [INSERT TABLE 3 ABOUT HERE] The Gra
Page 113: David, P., Kline, S., & Dai, Y. (20
Page 117 and 118: Table 6 The result of the Toda and
Page 119 and 120: Communication Excellence and Public
Page 121 and 122: organize and integrate a group of p
Page 123 and 124: agencies in the southwestern United
Page 125 and 126: One participant expressed her perce
Page 127 and 128: Dozier, D. M., Grunig, L. A., & Gru
Page 129 and 130: programs, [...] and the delineation
Page 131 and 132: Freidson, 2001; Krause, 1996). Moll
Page 133 and 134: and larger public relations departm
Page 135 and 136: Table 1 Professionalism Dimensions:
Page 137 and 138: Estimation for the initial measurem
Page 139 and 140: Figure 3: Coefficients are unstanda
Page 141 and 142: Bowen, S.A. (2007). Ethics and publ
Page 143 and 144: Krause, E. A. (1996). Death of the
Page 145 and 146: Weis, D., & Schank, M.J. (1997). To
Page 147 and 148: environments: inclusive and transfo
Page 149 and 150: Purpose How do PRSSA faculty advise
Page 151 and 152: Findings The descriptive data indic
Page 153 and 154: advisers were ethical values and or
Page 155 and 156: The recognition for long-term facul
Page 157 and 158: PEDAGOGICAL POSTERS 157
Page 159 and 160: Professional Development Assignment
Page 161 and 162: shadow a professional opened my eye
Page 163 and 164: Building Student Networking Skills:
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incentive for demonstrating great i
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Populating the E- Portfolio: Reflec
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Table 1: Management, Message Design
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Students were assigned 25 minute bl
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Some basic Google Analytics reports
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4. Some keywords generate more clic
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Do this Click on “Content,” the
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Preparing Backgrounders and Proposa
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going out to eat. But what does tha
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Teaching and Mentoring Through Soci
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prevalent in journalism students wh
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normalization was utilized as the r
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But what about the students in grou
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“How a Graduate Practicum Class H
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O How did the client feel about the
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students practice skills and educat
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References Bagglione, S. (2006) Rol
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etween client preferences, practice
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References Austin, L.L., & Toth, E.
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webinars that will be used in one o
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Assessing the State of Public Relat
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adequately prepares students for la
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eviewed articles; the other two may
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The remaining points possible were
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2012 PROCEEDINGS - Public Relations Society of America

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