2012 PROCEEDINGS - Public Relations Society of America
2012 PROCEEDINGS - Public Relations Society of America
2012 PROCEEDINGS - Public Relations Society of America
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Palda, K. (1965). The measurement <strong>of</strong> cumulative advertising effects. The Journal <strong>of</strong> Business,<br />
38(2), 162-179.<br />
Rust, R., Ambler, T., Carpenter, G., Kumar, V., & Srivastava, R. (2004). Measuring marketing<br />
productivity: Current knowledge and future directions. Journal <strong>of</strong> Marketing, 68, 76-89.<br />
SAS Institution. (<strong>2012</strong>). SAS/ETS(R) 9.22 User‘s Guide. Retrieved from<br />
http://support.sas.com/documentation/cdl/en/etsug/63348/HTML/default/viewer.htm#var<br />
max_toc.htm<br />
Signitzer, B., & Coombs, T. (1992). <strong>Public</strong> relations and public diplomacy: Conceptual<br />
covergences. <strong>Public</strong> <strong>Relations</strong> Review, 18(2), 137-147.<br />
Sriramesh, K., & Vercic, D. (2003). A theoretical framework for global public relations research<br />
and practice. In K. Sriramesh & D. Vercic (Eds.), The global public relations handbook:<br />
Theory, research, and practice (pp. 1-22). Mahwah, NJ: Lawrence Erlbaum.<br />
Taylor, M., & Kent, M. (2006). <strong>Public</strong> relations theory and practice in nation building. In C.<br />
Botan & V. Hazleton (Eds.), <strong>Public</strong> relations theory II (pp. 341-359). Mahwah, NJ:<br />
Lawrence Erlbaum.<br />
US Census Bureau. (<strong>2012</strong>). US trade in goods by country. Retrieved from<br />
http://www.census.gov/foreign-trade/balance/#I.<br />
US Department <strong>of</strong> Justice. (n.d.). The Foreign Agents Registration Act. Retrieved from<br />
http://www.fara.gov/.<br />
US Department <strong>of</strong> Justice. (<strong>2012</strong>). Foreign agents registration act reports to Congress from<br />
1942 to 2011. Washington, DC: National Security Division.<br />
Wang, J. (2006). Managing national reputation and international relations in the global era:<br />
<strong>Public</strong> diplomacy revisited. <strong>Public</strong> <strong>Relations</strong> Review, 32, 91-96.<br />
Wang, J., & Chang, T. (2004). Strategic public diplomacy and local press: How a high-pr<strong>of</strong>ile<br />
―head-<strong>of</strong>-state‖ visit was covered in <strong>America</strong>‘s heartland. <strong>Public</strong> <strong>Relations</strong> Review, 30,<br />
11-24.<br />
Young, A., & Aitken, L. (2007). Pr<strong>of</strong>itable marketing communications: A guide to marketing<br />
return on investment. Philadelphia, PA: Kogan Page.<br />
Table1<br />
<strong>Public</strong> relations expenditure in the US and GDP per capita <strong>of</strong> selected client countries<br />
PR expenditure GDP per capita (2011)<br />
Samples<br />
Rank Mean (US thousand dollars) Rank ppp (US dollar)<br />
Japan 1 81,053 18 42,830.87<br />
Liberia 7 8,818 208 246.92<br />
Belgium 53 698 17 43,077.66<br />
Philippines 49 803 145 2,140.12<br />
114