TV Advertising: Lessons for the public relations professional
TV Advertising: Lessons for the public relations professional
TV Advertising: Lessons for the public relations professional
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Public Relations Journal Vol. 6, No. 3<br />
ISSN 1942-4604<br />
© 2012 Public Relations Society of America<br />
TABLE 5<br />
Intention to buy<br />
Will buy product<br />
Low Clutter % High Clutter %<br />
Excellent 9 37.3 2 3.7<br />
Good 19 37.3 14 25.9<br />
Not Sure 5 9.8 21 38.9<br />
Will Not Buy 8 15.7 16 1.8<br />
1 missing case 1.8<br />
Would buy if had resources<br />
(Scale “1” agree to “10” disagree)<br />
Number Mean Standard Deviation<br />
Low clutter group 51 6.4 3.1<br />
High clutter group 53 6.6 2.7<br />
Mean difference: .2<br />
38
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