TV Advertising: Lessons for the public relations professional
TV Advertising: Lessons for the public relations professional
TV Advertising: Lessons for the public relations professional
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Public Relations Journal Vol. 6, No. 3<br />
ISSN 1942-4604<br />
© 2012 Public Relations Society of America<br />
Table 3, cont<br />
Most appealing feature was convenience<br />
Scale: (“1” Strongly disagree…”10” Strongly Agree)<br />
Number Mean Standard Deviation<br />
Low Clutter Group 51 6.5 2.4<br />
High Clutter Group 54 4.5 2.2<br />
Mean Difference: 2.0<br />
______________________________________________________________________<br />
__<br />
Too much in<strong>for</strong>mation<br />
Scale: (“1” Strongly disagree…”10” Strongly Agree)<br />
Number Mean Standard Deviation<br />
Low Clutter Group 51 2.4 1.8<br />
High Clutter Group 54 3.8 2.3<br />
Mean Difference: 1.4<br />
______________________________________________________________________<br />
Spokesperson was believable<br />
Scale: (“1” Strongly disagree…”10” Strongly Agree)<br />
Number Mean Standard Deviation<br />
Low Clutter Group 51 7.9 1.9<br />
High Clutter Group 54 5.9 1.9<br />
Mean Difference: 2.0<br />
34
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