TV Advertising: Lessons for the public relations professional
TV Advertising: Lessons for the public relations professional
TV Advertising: Lessons for the public relations professional
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Public Relations Journal Vol. 6, No. 3<br />
ISSN 1942-4604<br />
© 2012 Public Relations Society of America<br />
participants were asked if <strong>the</strong>y agreed or disagreed with <strong>the</strong> statement “<strong>the</strong> most<br />
appealing feature of <strong>the</strong> product was convenience,” significant differences in attitude<br />
existed between <strong>the</strong> two groups. The low clutter group tended to agree most with <strong>the</strong><br />
statement that convenience was <strong>the</strong> most appealing feature (M = 6.49, SD = 2.43) as<br />
opposed to <strong>the</strong> high clutter group (M = 4.53, SD = 2.22), t (102) = 4.30, p