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Miele Laundry. Experience the difference. Edition 5 - Euro Appliances

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Forever better – <strong>Miele</strong>’s challenge and commitment<br />

Looking at laundry through fresh eyes<br />

In for <strong>the</strong> long run.<br />

The value of a laundry care appliance<br />

cannot be judged by <strong>the</strong> price alone. The<br />

real value only becomes apparent during<br />

<strong>the</strong> continuous use of <strong>the</strong> machine, when it<br />

not only saves water and electricity but<br />

also valuable time and effort and even your<br />

clo<strong>the</strong>s. The true value is embedded in<br />

years of trouble-free and reliable service.<br />

At <strong>Miele</strong> – true to our company slogan –<br />

we are driven to deliver real value. 24/7,<br />

365 days a year our products are subjected<br />

to excruciating longevity tests where <strong>the</strong>y<br />

have to meet our quality benchmark of<br />

performing 5,000 programmes. This<br />

equates to a product life of 20 years under<br />

average household use and is considerably<br />

longer than that tested by consumer<br />

associations world wide and three times<br />

longer than for most car motors.<br />

20 years life expectancy<br />

10,000<br />

8,000<br />

6,000<br />

4,000<br />

2,000<br />

0<br />

Operating hours<br />

3,800<br />

4,500 - 6,000<br />

Test Institutes O<strong>the</strong>r manufacturers <strong>Miele</strong><br />

Validated washing machine life cycles<br />

Source: WfK Institute for Applied Research<br />

10,000<br />

During <strong>the</strong> longevity testing, which on <strong>the</strong><br />

washing machines is 10,000 hours and<br />

7,500 hours on <strong>the</strong> tumble dryers, some<br />

parts are subjected to <strong>the</strong> follow ing tests:<br />

• Door lock and hinges have to withstand<br />

60,000 openings and closings on <strong>the</strong><br />

washing machines. On average, we<br />

assume that our customer would open<br />

and close <strong>the</strong> door 12 times from <strong>the</strong><br />

time <strong>the</strong> first item is loaded until <strong>the</strong> end<br />

of a wash programme<br />

• Even after 600 hours of continuous<br />

spinning – that is 25 days on end – our<br />

washing machines are expected to<br />

function properly<br />

• In addition, <strong>the</strong> drain pump is tested<br />

at both cold and 95° hot water for<br />

1,000 hours<br />

• The drive mechanism on our tumble<br />

dryers is tested for <strong>the</strong> whole 7,500 hours<br />

with 6 kg in <strong>the</strong> drum which is more than<br />

<strong>the</strong> rated load<br />

• The condensate pump has to withstand<br />

10,000 hours continuous operation<br />

These are just a few examples of <strong>Miele</strong>’s<br />

extreme longevity testing. Parts that do not<br />

meet this standard will not be used in a<br />

<strong>Miele</strong>. These quality requirements are<br />

unique, we are confident that no oth er<br />

washing machine manufacturer tests to<br />

this level or extent.<br />

6

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