Download - Profile Magazine

Free corporate lifestyle publication september l october 2008 

KIM SERAFINI 

infinitely gr8ful 

CONSTRUCTIVE WOMEN 

women in property speak out 

ROB AND BILL DOUGLAS 

brothers in arms 

CHEREEN MAUK 

face of the future 

WIN 

a luxury 

weekend 

hideaway 

Chris 

Cameron 

corporate hippy at work 

Corporate lifestyle, business, local profile stories, fashion and life advice 

september l october 08 profilemagazine 1

2 profilemagazine 

profilemag.com.au


FREE corporate lifestyle publication september l october 2008 

contents 

34 

14 18 

this issue 

12 future - talking ‘bout my generation 

Christie Davidson 

14 cover story - corporate hippy at work 

Eumundi local Chris Cameron is one of the Sunshine Coast’s 

most well known and respected business people. As co-owner 

of Rockcote Enterprises, Chris has won many an award and is 

no stranger to the media. But what really makes Chris’ heart sing? 

18 success - brothers in arms 

Robert and Bill Douglas 

20 inspire - infinitely gra8tful 

Kim Serafini 

22 industry talk - constructive women 

Women in property speak out 

26 ladies at lunch - age defying 

We lunch with six local ladies and discuss all things ageing 

32 view - property talk 

Terri Frawley 

34 artist - the spice of Saffron’s life 

Saffron Drew 

40 life - face of the future 

Chereen Mauk 

52 business - master of the house 

Rick Burns 

On our cover: Chris Cameron 

Photographed by Anastasia Kariofyllidis 

and make up by Pru Edwards 

each issue 

6 publisher’s note 

7 office pinboard 

9 he says, she says 

10 briefcase 

24 rsvp 

30 pour 

31 on the table 

35 local read 

KIM SERAFINI 

infinitely gr8ful 

CONSTRUCTIVE WOMEN 

women in property speak out 

ROB AND BILL DOUGLAS 

brothers in arms 

CHEREEN MAUK 

face of the future 

 

 

corporate hippy at work 

WIN 

a luxury 

weekend 

hideaway 

CORPORATE LIFESTYLE, BUSINESS, LOCAL PROFILE STORIES, FASHION AND LIFE ADVICE 

36 unwind 

38 life 

42 image 

44 corporate makeover 

46 wardrobe 

48 business 

56 interior 

58 drive 

Changing the world... one spine at a time. 

 

Modern, gentle, safe techniques 

 

 

 

 

 

Care for expectant mothers & babies 

Optimise sport, academic & work performance 

Thorough examinations & computerised spinal scans 

Regular progress assessments 

HICAPS & Veterans’ affairs 

CHIROPRACTIC 

Dr Bronwyn McNamara 

Dr Kate Bickley 

Chiropractors 

Members of the 

Chiropractors' 

Association of Australia 

193 Maroochydore Rd, Maroochydore Qld 4558 www.wellnessforlife.com.au 5443 8888 


profilemag.com.au

some details z x 


z x publisher’s note 

competitive 

nature 

publisher/managing editor 

Genine Howard 

I 

love the letter C (bear with me here) … after all, 

some of my favourite treats in life begin with C; 

champagne, chocolate and cheese. 

The letter C is also at home in a word that often brings 

anxiety and sleepless nights to many a business 

owner - competition! 

We all think we don’t want competition, but really our 

competitors make us better business people, or at 

least they should. 

Many businesses look at competitors and envy what 

they have achieved and spend countless hours 

working out ways to steal their customers and squash 

them like ants. How misguided … 

I see competition in a very different way. Competition 

makes you look at your own business and reassess 

what you are doing and how you are doing it. 

Competition makes you strive to be the very best in 

your industry and it keeps you on your toes! 

This issue, we profile a range of businesses from 

the competitive world of construction (yes, another 

C word), a booming industry on the Sunshine Coast 

and see how some of the key players are flourishing 

amid financial uncertainty. 

meet the team 

We chat to a number of women from this competitive 

field about their experiences in a male-dominated industry. 

The women shared a wine, made new friends 

and agreed that yes, even the fiercest of competitors 

can all play nicely in the same sandpit. A great read! 

We also chat with extremely successful business 

woman, Christine Cameron (interesting initials - CC) 

from a global award-winning business based right 

here on the Sunshine Coast, Rockcote. Chris and 

her husband Bob have achieved success by staying 

focused on the end goal and not worrying about 

competitors along the way. 

So, with our second issue out on the streets, I’m sure 

our competitors will be watching our every move, 

however I’d prefer it if we shared our experiences 

over a glass of champagne and a cheese platter … 

and some chocolate of course! 

Stay focused on what you do best. 

Genine Howard 

publisher/managing editor 

subeditor 

Alli Grant 

creative director 

Tiam Whitfield 

staff writers 

Megan Illmer, Jo Jones, Angela Bueti, 

Alli Grant, Layla Kirchhoff 

photography 

Anastasia Kariofyllidis, Michelle Hill, 

Layla Kirchhoff 

contributors 

Brendon Crabtree, Tony Sowden, Wade Blackford, 

Dr Simone Ricketts, Dr Bronwyn McNamara, 

Iris Windsor, Jodie Thompson, Vivienne Somers, 

Peter Timbs, Sammy Power, Megan Lehmann, 

Jodi Chapman, Leigh Walker, Dr Allison Butler, 

Rachael Stonier, Michalle Faulkner, 

Lindy Kelly, Karen Neuendorf 

email 

info@profilemag.com.au 

www.profilemag.com.au 

call 

0409 555 955 

drop in 

Aqua Vista, 64 Sixth Avenue, Maroochydore, QLD 

post 

PO Box 5012, Maroochydore Business Centre, 

QLD 4558 

distribution 

Free copies are street delivered to high traffic 

areas such as high-end cafes, fashion boutiques, 

hairdressers and professional offices, bi-monthly. 

subscriptions 

www.profilemag.com.au/subscription 

$70 +gst (12 issues) 

advertising 


or 0409 555 955 

publisher 

Coast Profile Magazine Pty Ltd 

print 

Kingswood Press 

web design 


Jo Jones 

Jo completed two degrees at UNSW and 

spent many years teaching at a challenging 

all boys school in Sydney’s inner west. 

Being a writer now allows Jo to meet 

some wonderful locals and share their 

stories in between changing nappies and 

mashing the pumpkin! 

Alli Grant 

When looking for a creative sounding 

board for story ideas, Alli seeks guidance 

from Henry, her two-year old Cavoodle, 

“The best thing about running editorial 

angles past Henry is that he doesn’t 

have anything negative to say, he loves 

all my ideas!” 


Things I think: good music is good for the 

soul, as is red wine, a cup of tea and a 

little more red wine. Don’t stress (say to 

your self “f@ck it, who cares” do what 

you think is best ...) 

Keep your eyes open, head in the clouds 

and feet on the floor. 

profile magazine is a free publication (subscriptions 

available) published six times a year by Coast Profile 

Magazine Pty Ltd. All rights are reserved and the 

contents are copyright and may not be reproduced 

without the written consent of The Publisher, Coast 

Profile Magazine Pty Ltd (“The Publisher”), their 

related companies and officers hereby disclaim, to 

the full extent permitted by law, all liability, damages, 

costs and expenses whatsoever arising from or in 

connection with copy information or other material 

in this magazine, any negligence of The Publisher, or 

any person’s actions in reliance thereon. Any dispute 

or complaint regarding placed advertisements must 

be made within seven days of publication. Inclusion 

of any copy must not be taken as any endorsement 

by The Publisher. Views expressed by contributors are 

personal views and they are not necessarily endorsed 

by The Publisher. 


profilemag.com.au

Building and designing for the future 

2008 QLD MASTER BUILDERS 

ASSOCIATION REGIONAL AWARDS: 

❙ Best small lot Housing up to $330 000 

❙ Best Display Home $220 000 to $ 330 000 

❙ Best home on Sloping site to $330 000 

❙ Best low rise Multi residential 

(Duplex’s and Townhouses) up to $2.5 Million 

5 DISPLAY HOMES CURRENTLY FOR YOUR VIEWING: 

❙ Caboolture, Cnr Branch & Morrow Street 5495 4105 

❙ Peregian Springs, 82 Sandhurst Crescent 5448 3022 

❙ Lake Kawana, 1 Cutter Street 5493 4800 

❙ Gympie, Premier Avenue 5482 5155 

❙ Sippy Downs, 6 Creekside Drive 5445 6522 

❙ MUDJIMBA HEAD OFFICE 679 David Low Way 5448 9900 

www.pjburns.com 

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Proudly licensed under the Queensland Building Services Authority Act 1991 Licence No: 1042321 

At Suncorp we believe 

business to business 

should be person to person. 

When you bank with Suncorp, you have access to Relationship Managers who take time to 

understand your business. Not just when they meet you for the first time, but as an ongoing 

commitment to your goals. 

If that sounds like the kind of partnership that can help your business succeed, talk to Suncorp 

Business Banking today. 

Kaitlyn Akers 

Deposit & Payments Manager - Sunshine Coast 

Ph: (07) 5413 8623 

E: kaitlyn.akers@suncorp.com.au 

Suncorp-Metway Ltd ABN 66 010 831 722. 

13656 01/08/08 A 


z x pinboard 

office 

pinboard 

creating wealth for women 

Creating wealth isn’t just about the money. It’s 

about creating wealth in all areas of a person’s 

life. Sunshine Coast woman Fabe Keily is a firm 

believer in this and she’s about to share those 

beliefs with other women around Australia 

and overseas. Fabe has invited a group of 

Australia’s top speakers and experts to the first 

of the What Women Want Wealth Creation’s 

Powerful Foundations for Success Seminars. 

The two-day seminar, to be held at the Marriott 

Resort and Spa, Surfers Paradise, Gold Coast, 

is on Saturday and Sunday September 20 and 

21. Speakers include the likes of Nicky Buckley 

(pictured), Rosetta Muscat, Trish Perry, Aussie 

Rob and Lisa Sanders. Cost for the two-day 

seminar, including morning and afternoon tea, 

lunch and cocktail party is $297 per person. 

www.whatwomenwantwealthcreation.com 

The profile office pinboard is once again bursting 

with news and events to keep you up to date. 

paint the town pink in october 

Last October, the Sunshine Coast joined 

many communities around the world in 

celebration of the Estee Lauder Global 

Illumination event, which supports breast 

cancer awareness. This year, the Point 

Cartwright lighthouse will again be lit in pink on 

Friday and Saturday, October 10 and 11. The 

organising committee will host a ‘Hint of Pink’ 

cocktail party at the Mooloolaba Surf Club on 

Friday, October 10. Tickets are $85, which 

includes canapés, champagne, beer, wine 

and entertainment. There will also be raffles 

and auction items. Reserve your tickets now! 

Phone Jennifer Reginato on 0412 597 773 

calling all chocoholics! 

Discover the science and secrets of making 

chocolate in a three hour cooking class 

devoted to the art at Amytis Gardens Retreat 

and Day Spa! Learn how to temper chocolate 

and make European styled chocolates, 

married with the most wicked-infused hot 

chocolate to pass your lips. Normally valued at 

$135 per person, one lucky profile magazine 

reader can experience a cooking class for free 

simply sending your details to: 


(see www.profilemag.com.au for terms and conditions.) 

business women get their just rewards 

the freshest thing in real estate 

launches on the coast 

More good news for the property market, 

with the launch of My Property Review, a full 

colour high gloss quality magazine delivered 

to 60,000+ homes and 180 high profile businesses 

each and every Friday. 

Members of the Sunshine Coast real estate 

industry have rallied together with a team of 

experienced publishers to produce a quality 

innovative joint venture solution for buyers and 

sellers that provides sellers with a cost effective 

marketing solution. 

Whether you’re in the market for a home or will 

be in two year’s time, My Property Review has 

something for everyone including first home 

buyers, sellers, renters and savvy investors. 

www.mypropertyreview.com.au 

The annual SCBWN Outstanding Business Woman of the Year Awards were held in August, 

with an impressive list of finalists vying for the ultimate prize. Congratulations to the following 

deserving winners: 

Outstanding Business Woman of the Year: Gina Van Wezel, BOQ Nambour 

Corporate Business Woman of the Year: Sue Dunlop, Regional Nursing Solutions 

Young Business Woman of the Year: Melanie Jacobson, PJT Accountants & Business Advisors 

Professional Business Woman of the Year: Christine Ballinger, Sunshine Coast Regional Art Gallery 

Micro / Small Business Woman of the Year: Michalle Faulkner, Essentials for Business 

sporting greats to fly at the 

boardroom lunch 

Wednesday September 24 

Montego’s on the Bay, Kawana Island 

September’s Boardroom Lunch will feature 

former Brisbane Lions’ player and AFL legend, 

Michael Voss. The lunch sponsored by 

PlaceMakers Communications and Marketing, 

HOT91, WIN, Telstra Country Wide, The 

Sunshine Coast Daily and ANZ. Proceeds 

from the event will go to the Sunshine Coast 

Community Hospice. Tickets are $110 each. 

Phone 5493 9665 for bookings 


profilemag.com.au

he says, she says z x 

Power and Pete 

children should be 

seen and not heard 

z x photography michelle hill 

Should children have a voice or should they be locked away in a cupboard until they are old enough to marry? 

HOT 91.1 FM’s Peter Timbs (Pete) and Sammy Power take sides on this hot topic. Let the games begin! 

she says 

I agree! The last thing I want after spending the working week with 

screaming, crying babies known as ‘management’ is to have an actual 

screaming, crying baby fling spaghetti at me in a restaurant. 

Get a babysitter! Don’t make the rest of us suffer too! 

It’s not like the parents have fun. The minute the meal arrives they have 

to take the brat to the toilet and when they get back the kid is bound to 

spill daddy’s wine! 

Plus kids stare at me - I think they think I’m Ronald McDonald ! I hope it’s 

my hair, but it could be my feet. 

Kids have the knack of bringing up your Achilles Heel at the worst 

possible time, “Hey mum, look at that woman’s beer gut / buck teeth / 

fake Louis Vuitton.” Yeah kid, and that snot dribbling down your face is 

soooo attractive! 

The Victorians had the right idea. Nannies hosed off the kids and paraded 

them during cocktail hour so they remembered mum and dad weren’t 

just the weirdos in the portrait above the fireplace. 

I will admit kids are a useful distraction when the in-laws come around. Oh 

and they will always get you to the front of a queue in a public toilet quick 

smart and they do provide a good excuse to go on rides at the show … 

Hang on, this is sounding good! How do I get one? 

Power 

he says 

When I was a teenager I had a t-shirt that read ‘the future of a country is 

in its youth’ and I wore this shirt with pride, thinking that no matter what 

the adults did or said we, the kids, would eventually rule the world. 

My views of what the world should have been like back then are a lot 

different now but if I still had that t-shirt I would still wear it with pride 

because I still believe that the future of the world is in the youth and that 

goes for all youth, no matter what their age. 

I also believe that young children need to learn how to interact in this 

rapidly changing world and by hiding them away and not exposing them 

to their environment we are not only depriving them, but society. 

My high school years were spent at an all boys’ boarding school in 

Sydney so we were basically institutionalised, meaning that when we did 

leave school the majority of us had no idea how to act in normal society, 

much less around the opposite sex. 

Of the 80 odd percent of us that got into university at least 75 percent 

of us dropped out in the first 12 months because we simply didn’t know 

how to live in the real world. Without being told what to do and where to 

be at every waking hour we were totally out of control. 

If we had attended a normal day school, where we would have been 

seen AND heard and not locked away from society we would have been 

much more balanced members of society instead of the delusional, 

selfish, self-righteous snobs that a lot of us turned out to become. 

Pete 


z x briefcase 

anything but 

shy and retiring 

words megan illmer z x photography michelle hill 

Andrea Slingsby, CEO of Maroochydorebased 

SCV Group manages more than 100 

retirement villages and 200 employees, 

impressive by anyone’s standards, and 

as Megan Illmer uncovered, this dynamic 

business woman doesn’t have an off switch. 

Andrea Slingsby may hold the record for the 

quickest career progression ever, after starting 

with the Maroochydore-based SCV Group as 

a consultant in March and becoming its CEO in 

April. Impressive. 

Joining the ASX-listed retirement village 

operator at a time of massive internal change, 

due to an acquisition, Andrea said part of the 

role’s lure was the challenge of repositioning 

the company and working towards making 

it the “Dominant management company of 

retirement villages in Australia”. 

banking on 

opportunities 

words megan illmer z x photography michelle hill 

Kaitlyn Akers, deposit and payment specialist 

for Suncorp, didn’t mean to become a 

banker but as Megan Illmer discovers, she 

couldn’t be happier with her accidental 

career choice. 

If you were to play a word association game, 

what words would springs to mind when you 

hear “banking”? 

Dull? Probably. Fun and engaging? No way. 

So how did a fun, engaging and inspirational 

woman, who is anything but dull, find herself 

in the wide world of banking? By her own 

admission, Kaitlyn Akers fell into the corporate 

finance industry 11 years ago when she joined 

Suncorp as what she thought was a short term 

career move. 

Kaitlyn’s success with the company culminated 

in her current position as deposits and 

payment specialist for the Sunshine Coast, 

Toowoomba and Fraser Coast regions. She is 

the first woman in the bank’s business banking 


Responsible for the management of 87 

retirement village rentals and a further 

recently purchased 18 villages, Andrea 

divides her hectic lifestyle between a rented 

Point Cartwright unit and her weekend haven 

- acreage among the rolling hills of Willow 

Vale near the Gold Coast hinterland. 

Even though it’s past business hours on a Friday 

night and Andrea is battling the effects of a cold 

when profile magazine interviews her, she is still 

hard at work in her home office. Her dedication 

to the company’s direction is evident by the 

way she speaks proudly of the hard-working 

team for which she is now responsible. 

profile mag: How have your previous roles 

brought you to this place in your career? 

Andrea: I’ve come from 14 years with Flight 

Centre, where I spent the last four years as 

the North American President, which involved 

managing a team of 1000 employees in 170 

locations. But this is a totally different business 

and that was part of the attraction because I 

was looking for a company with challenges, as 

with challenge comes opportunity. (During her 

14 years with Flight Centre, Andrea also held 

positions as the head of human resources and 

as store manager.) 

management team on the Sunshine Coast. 

profile mag: Kaitlyn, how did your career in 

banking begin and where has it taken you? 

Kaitlyn: I fell into it while I was studying for a 

commerce and law degree. I had a beautiful 

baby girl who we had to take care of and I 

decided to find a company who filled that need. 

I started as a casual bank teller at Suncorp and 

it provided the perfect balance as I could work 

part-time, study and look after my family. 

From there I worked as a consultant, as a 

senior lender, in a supervisory role, then as a 

branch manager in Gympie, before returning to 

manage the Maroochydore branch. Three years 

ago I accepted my current position in a project 

capacity, and since then we’ve grown so much 

we had to put together a small banking team. 

profile mag: What is the most satisfying 

aspect of your role with Suncorp? 

Kaitlyn: My portfolio covers business owners 

with turnovers of between $1million and 

$52million, and forming a mutually beneficial 

relationship with these clients is essential. Their 

success allows me to tap into their motivation 

and really develop and grow their business. 

profile mag: You’re club captain and board 

member of the Mudjimba Surf Life Saving Club, 

what other organisations are you involved with? 

Kaitlyn: For the past year I’ve been on the board 

of the Sunshine Coast Business Women’s 

Network, joining the executive after taking out 

the corporate category in last year’s awards. 

profile mag: Why the move back to Australia 

last year? 

Andrea: I came back to Australia as my 

parents were having some health problems 

and I decided to take six months off. I really 

just needed a change. I’d started building my 

house at Willow Vale when I met with Michael 

Gordon, SCV’s executive chairman. I started 

as a consultant in March and when the CEO 

position became available I grabbed the opportunity 

with both hands. 

profile mag: What direction are you planning 

to take SCV in? 

Andrea: With purchasing the 18 properties 

from Village Care, we’ve diversified from purely 

managing retirement village rentals. Village 

Care managing director, Loretta Buyers, and 

her team have also joined SCV, an important 

acquisition for us. Loretta brings invaluable 

industry experience to our company. 

It’s certainly been a tough year and there’s been 

a lot of restructuring, but the business is well 

positioned to move forward. z x 

This has opened a lot of doors for me and I’ve 

made some great friends. Working with such 

inspiring women has made me appreciate the 

need to continue to strive professionally. 

I also recently lectured for a University of 

Queensland mentoring program for women 

in leadership and I’m involved with an internal 

board for Suncorp employees. 

profile mag: What importance do you place 

on maintaining a work - life balance? 

Kaitlyn: I love having the energy to achieve so 

much in my life. By giving to my community, I 

get so much back. My success at work keeps 

my heart racing and my family and girlfriends 

provide somewhere soft for me to land. 

profile mag: How do you manage so much? 

Kaitlyn: I have a fantastic employer and my 

husband Ben provides so much support. 

Without our partnership I wouldn’t be able 

to achieve all I do. My 14-year-old daughter 

Pia is so inspiring. She’s independent 

and confident which allows me to keep 

progressing with my career. 

profile mag: What’s your favourite way to relax? 

Kaitlyn: Spending time on the beach, whether 

surfing with my daughter, walking the dog or 

swimming and enjoying the sun on my back 

and the movement of the water. This cleanses 

my soul and refreshes my spirit. z x 

profilemag.com.au

andrea slingsby 

I started as a consultant in 

March and when the CEO 

position became available 

I grabbed the opportunity 

with both hands. 

Secret Womens Business 

Don’t miss this! An evening of edgy 

summer fashion from Alterior Motif, 

jewellery from Coolbabycool, 

UK Hair Stylists from Suite Three, 

with a splash of art, all mixing to 

tunes by Café Le Monde’s Kris Nixon. 

Where: 

Faye Rolph Models 

Aqua Vista, Sixth Avenue, Maroochydore 

When: 

Thursday 2nd October 2008 

Time: 5.30pm – 7.30pm 

My portfolio covers business 

owners with turnovers of 

between $1million and 

$52million, and forming a 

mutually beneficial relationship 

with these clients is essential. 

kaitlyn akers 

Tickets: $49.95 incl GST 

Nibbles and Drinks included 

Bookings: 07 5444 7591 

Proudly brought to you by 

suite three 

alterior motif. 

fashion + art + culture 


z x future 

talking ‘bout 

my generation 

words alli grant z x photography michelle hill 

christie davidson 

The Y Generation is under constant criticism, and no-one is more 

determined to prove the critics wrong than Christie Davidson, a 

recruitment consultant with Frontline Construction. Alli Grant chats to 

Christie about achieving career success at such a young age, despite 

the Gen Y stereotyping. 

Christie Davidson is a relative new-comer to the Sunshine Coast, having 

recently moved from Gladstone to further her recruitment career. 

She was bitten by the recruitment bug in Year 10 thanks to a school 

assignment that had her complete a ‘mock interview’ with the general 

manager from a local recruitment company, who was so impressed with 

Christie’s confidence that he offered her a school-based traineeship 

which developed into a full time role. 

Driven by the need to further her career in recruitment, Christie moved 

to the Sunshine Coast and quickly targeted Sam Gregory from Frontline 

Construction for a job. She immediately developed great respect for 

Sam’s professionalism and work ethic. Sam saw something special in 

this determined young lady, offered her a job and hasn’t looked back. 

profile mag: What was your first job? 

Christie: Admin trainee with Manpower in Gladstone 

profile mag: Who inspires you? 

Christie: My boss, Sam Gregory. She has changed my life and I know 

that she will guide me to a very successful career. Also, my dad as 

without him I wouldn’t be as strong as I am today. 

profile mag: What motto do you live by? 

Christie: The harder you work, the luckier you get. 

profile mag: What would you say are your best attributes? 

Christie: I’m career focused, goal orientated, positive, friendly 

and professional. 

profile mag: How would you describe your work ethic? 

Christie: I’m focused, committed and hard working. 

profile mag: What is the one biggest issue facing your industry? 

Christie: Time is of the essence and is most certainly a major issue in the 

recruitment industry. We need more time to evaluate our candidates before 

they are quickly snapped up by other companies, more time to tender for 

jobs, more time to meet deadlines and more time to hit budget. 


profile mag: Is there any event that has had a profound effect on 

your life? 

Christie: Moving to the Sunshine Coast and meeting Sam and the 

Frontline team. The move has seriously changed the way I look at life 

and my career. 

profile mag: What is the best business advice you have received 

so far? 

Christie: To always have goals and to maintain good working relationships. 

If at the end of the day I had nothing but positive relationships, I 

would feel successful and satisfied. 

profile mag: What opportunities does the Sunshine Coast offer that 

metropolitan cities don’t? 

Christie: Well I did recently move from Gladstone - need I say more? 

profile mag: Where do you see yourself in 10 years time? 

Christie: Successfully running my own business. 

profile mag: In years to come, what would you like to be known for? 

Christie: For my commitment to working hard. 

profile mag: What makes you worry? 

Christie: I don’t like to focus on the negatives - life’s too short. 

profile mag: Education or street smarts? 

Christie: Street smarts - I’m the eldest of eight children (all seven siblings 

are boys) so I needed to be very street smart to survive. 

profile mag: How do you relax? 

Christie: I love a nice breakfast on the Esplanade with my fiancé. 

profile mag: How do you give back to the community? 

Christie: By inspiring my fellow Gen Y’ers - there is hope for us yet so 

please don’t give up! 

profile mag: Do you think you have changed since you began 

your career? 

Christie: Absolutely - I don’t take life for granted as I have learned that 

people are never lucky, they just work hard. 

profile mag: What mistakes have you made in your career? 

Christie: Not moving to the Sunshine Coast sooner! 

profile mag: How would your friends describe you? 

Christie: Energetic, enthusiastic, goal orientated and career focused. z x 

profilemag.com.au

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fashion for where you live... 

Plaza Home Centre, 27 Evans St, Maroochydore (Next to Retravision) 

Ph: 5443 1188 

www.neuendorf.com.au 


iy 

corporate 

z x cover story 

words alli grant z x photography anastasia kariofyllidis 

at work 

Eumundi local Chris Cameron is one of the Sunshine Coast’s most well known and respected 

business people. As co-owner of Rockcote Enterprises, Chris has won many an award and is no 

stranger to the media. But what really makes Chris’ heart sing? Alli Grant chats with Chris about her 

commitment to the environment and love of all things organic. 

To most, the word hippy conjures 

up images of peace-loving Nimbin 

communes; dreadlocks, tie-die 

everything, flowing skirts, hairy legs, hash 

cookies and mung beans. I know this 

is an incredibly stereotypical view of our 

friends in Nimbin (apologies); it’s just how 

society has taught me to define a hippy. 

I certainly do not think of any of these 

characteristics when I search for a description 

of Eumundi-based businesswoman 

Chris Cameron. Chris is savvy, 

classy, intelligent, confident, professional, 

honest, proud and incredibly 

well groomed. 

I can safely assume she shaves her 

legs (it would have been rude to ask, 

but I did take a little peak), she dresses 

in designer suits, is obviously a fan of a 

good hair cut (not a dreadlock in sight) 

and I haven’t yet seen her dress in tiedie 

anything. 

Yet soon after we start our chat, Chris 

confesses that she is somewhat of a 

hippy. Chris Cameron, a hippy? 

She goes on to explain that she sees 

herself as a “corporate hippy”, which 

by her definition is a business person 

completely dedicated to preserving 

the environment, at home and in their 

business. So comfortable with the label 

she has chosen for herself, she has 

even registered the term. Caution - savvy 

business woman at work here ladies! 

She hastens to add that back in the 

‘70s she was in fact a ‘“proper” hippy, 

so maybe she has donned a little tie-die 

after all. 

Chris started work as an office junior at 

15. She moved to the Sunshine Coast 

in 1989, looking for a sea change. 

Today she is the co-owner, sales 

and marketing director and company 

secretary of Rockcote Enterprises, 

Australia’s foremost manufacturer of 

renders and paints that are free of VOCs 

(volatile organic compounds) and other 

toxic chemicals. Rockcote has grown 

from a backyard shed to a multi award 

winning company, thanks to the hard 

work of Chris and her husband Bob. 

Yet soon after we start our chat, Chris 

confesses that she is somewhat of a 

hippy. Chris Cameron, a hippy? 

So what has been the key to 

Rockcote’s success? 

“Most definitely our unequivocal 

commitment to the environment 

which is the essence of our business 

and of everything we do,” Chris 

proudly states. “That and the fact that 

everything we do comes from a place 

of honesty and integrity.” 

About 10 years ago Chris and Bob made 

the decision to run their business the way 

they chose to run their lives; completely 

dedicated to saving the environment. 


chris cameron 

profilemag.com.au


z x cover story 

To be acknowledged as the 

greenest building in the world 

was a proud moment. 

“A number of years ago we set the goal of becoming the first fully sustainable 

and regenerative company on the planet by the year 2016, a goal 

we are on our way to achieving.” 

How do Chris and Bob plan to achieve this goal? By taking small, green 

steps, Chris explains. 

The Rockcote operation is based on the concept of Biomimicry, which 

means basing business organisation and industrial processes on lessons 

seen in nature where there is no waste. Everything gets re-used and 

recycled in nature. 

With this in mind, Rockcote has kicked some major goals while taking 

these small, green steps, which include, but are not limited to the development 

of EcoStyle paint (Australia’s first truly green internal paint) and 

the recent construction of an environmentally friendly render plant on the 

Sunshine Coast. Rockcote’s crowning glory is the development of the 

company’s Gold Coast Design Centre which was recently named the 

greenest building in the world. 

Chris lists it as one of her proudest achievements. “The Gold Coast 

Design Centre, which houses our international sales centre and Gold 

Coast office, was Australia’s first fully sustainable development,” she 

explains. “But to be acknowledged as the greenest building in the world 

was a proud moment.” 

It’s safe to say that Chris Cameron definitely practises what she 

preaches and lives her life for the preservation of this planet we call 

home. So much so, she fires up when I ask her about how long she 

has been on the green bandwagon, determined to get the message 

across that living this way has been a lifestyle choice for many years. 

She isn’t a recent convert. 

“Bob and I have always lived this way so we’re definitely not on the 

green bandwagon,” she insists. “In the early ‘90s Bob joined Noosa 

Permaculture, something he is still passionate about today. I was one of 

the first members of Greenpeace in the ‘70s. Both Bob and I have been 

involved in Water Watch for many many years and we live a chemicalfree 

existence on our property - no chemicals pass through our gates.” 


Understandable really, as behind those gates are 14 acres of organic 

heaven. True to their promise, Bob, Chris and their 16-year-old daughter, 

Jess, live an organic lifestyle. Their property, which they reafforested 

with 5000 trees back in the ‘90s, is overflowing with organic fruit and 

vegetables in their permaculture garden, Bob’s pride and joy. They also 

have chooks, ducks, grazing cows and a family of seven kangaroos. 

The Camerons started living this wholesome lifestyle back when their 

daughter Jess was just a toddler. They lived in their garage, while their 

house was being built around them and decided it was time to teach 

young Jess about the importance of looking after living things. Within 

days, Bob had planted some snow peas and purchased a few chickens. 

The rest is history. 

“What really makes my heart sing is seeing Bob walk through the door with 

a handful of freshly picked herbs and greens from our garden as I de-bone 

an organic chicken for dinner,” Chris reflects. “Now that’s happiness.” 

As someone clearly committed to all things green, how does Chris feel 

about the fact that saving the environment has become the celebrity 

‘cause de jour’? 

“Initially it used to really annoy me,” she firmly states. “That it’s now 

fashionable to be green, I just see it all as a ‘green wash’. You can clearly 

see it’s all about making money rather than actually saving the planet.” 

“However, I must confess that a friend pacified me recently by pointing 

out that it’s better that they are doing it for the wrong reason than not 

doing it at all, and she’s definitely right.” 

It’s important to note that Chris has won a plethora of awards over the 

past few years, acknowledgement of her incredible passion for the 

environment and commitment to the Rockcote business. 

In 2002 Chris was named the Sunshine Coast Business Woman of 

the Year in the Sunshine Coast Business Women’s Network (SCBWN) 

Awards. In 2003, she was named the Queensland then national Telstra 

Business Woman of the Year in the business owner category, an amazing 

honour considering 3500 women from around Australia enter every year. 

profilemag.com.au

ob and chris cameron 

What really makes my heart sing is 

seeing Bob walk through the door with 

a handful of freshly picked herbs and 

greens from our garden as I de-bone 

an organic chicken for dinner. 

* Grand Ballroom for up to 500 

* Six multi-purpose meeting rooms 

* Break out areas drenched in natural light 

* Exhibition space for 50 trade booths 

* In built video and audio technology 

* Award winning dining and catering 

* Nearby Golf Courses and Surf Beaches 

While the list of personal and business awards is long, Chris is quick 

to point out that, “The honour isn’t in the winning the award but 

deserving it.” 

When questioned about rumours that the Camerons had relocated to 

the Gold Coast, Chris is quick to point out that this is a furphy and that 

her family still calls Eumundi home. She is still heavily involved in the 

Rockcote business but has recently broadened her focus so that she 

can fulfil roles on a number of high profile boards, including the Starlight 

Foundation and the Queensland Small Business Council. These roles 

see her regularly commuting to Brisbane. 

She is equally proud of her position as chair of the Sunshine Coast 

Grammar School’s transition and innovation committee which is focused 

on finding alternative pathways for children not wishing to pursue an 

academic path at this stage in their lives. 

Suffice to say that success for Chris Cameron isn’t defined by money, 

awards or public profile. 

“Success for me is having a happy well adjusted kid, having a stable 

home and a roof over your head. It’s not about the dollars in the bank 

account or the number of awards I win. 

“The key is definitely having balance in your life and I know I’m successful 

because I am able to live the way I do and I’m very grateful for that.” 

Listening to Chris talk about her organic approach to life and her 

commitment to making the world a better place, I am guilted into reviewing 

my own lifestyle, and embarrassingly, I must confess that I have a ways to 

go before I can lay claim to the title of “corporate hippy”. 

Perhaps it’s time to consider planting that vegetable garden out the back. 

Mung beans anyone? z x 


B r oth e r s 

in arms 

words angela bueti z x photography michelle hill 

We are both responsible for making the 

business decisions. It’s not a partnership 

if that’s not happening. 


robert and bill douglas 

profilemag.com.au

success z x 

robert and bill douglas 

Bill Douglas, 39, and his brother Robert (Rob), 27, aren’t your typical three-piece-suit company directors, but with a huge amount of tenacity 

and just as much brotherly love, in less than two years they have built Adenbrook Homes on the Sunshine Coast into one of the major players 

in the house building game. They tell Angela Bueti how they manage their business, while also managing to stay good mates. 

BILL: Rob had worked for Adenbrook for years, and I said to him, “If 

an opportunity comes up yell out ‘cos I’d be interested in jumping on 

it.” I relocated from Brisbane to the Sunshine Coast to take advantage 

of the opportunity. 

He looks after the front end and I look after the construction stuff which 

works out well. We’re both usually in the office by 7am. We catch each 

other early, then we’d be lucky to see each other for the rest of the day. 

We are both responsible for making the business decisions. It’s not a 

partnership if that’s not happening. We bounce things off each other 

so we know which way we’re heading. We’ve had blues over business 

decisions, but Rob usually comes around! It’s all about getting your ducks 

in a row and if it doesn’t add up, it doesn’t add up. 

My approach is just get in and do it. I don’t need to hear about it. I’m more 

than happy for Rob to be the face of Adenbrook, out there spreading the 

message. I’m not that interested in being in the paper. 

I would think one of Rob’s strengths would be his mouth. It seems to get 

a fair workout. It’s probably one muscle of his which is always in prime 

physical condition. Rob is confident, he’s always upbeat, and he’s highly 

motivated. The sky can be falling in around him, but he can always see 

the silver lining. People around him get drawn in by that. 

His office is impeccable. All the pens are in a row. He has a good relationship 

with the staff and he can laugh at himself, which is a good thing. 

We don’t go out together a hell of a lot. We do a bit of motorbike riding and 

jet skiing. Rob knows where his fear limit is. He’s a bit of a nana really. 

Our strong name on the Coast is due to our great product. Robbie has 

also aligned himself with some excellent business partners such as 

PlaceMakers PR and Hot 91. Our Pelican Waters display home opening, 

organised by PlaceMakers, was unreal - we had fantastic feedback. 

Rob’s good at what he does and he’s enjoying what he’s doing. It 

works because we’re different. We both bring something different to 

the table I suppose. 

ROB: I’d been working in Brisbane with the guys from Adenbrook since 

2001 and I loved the brand and what it was all about. But what I really 

loved was the people in the business. They’re just normal people. 

So when the opportunity came up I rang Bill and said, “We’ve got to do it. 

I don’t know how we’re going to pay for it, but we’ll work that out later.” 

Bill is very positive. He’s very energetic and enthusiastic. He doesn’t stop. 

His favourite word is “upper”, which is c’mon let’s go, let’s get into it. He 

struggles to sit in a meeting because it’s not productive for him. He’s 

already out working on the result rather than dwelling on the problem. 

We have different opinions. I’m the one that gets emotional and excited 

and passionate, and Bill is as well, but he’s much quieter. I might be going 

off ranting and raving and Bill will sit there quietly and he’ll let me have my 

say and then ask, “Well, which way do you think we should go?” 

I think that’s the success of our relationship. Bill’s my sounding board 

because I’m the talker. Bill’s approach is very simple, it’s real, and it puts 

the interests of the greater party into consideration. 

At the end of the day, it’s just business. You can’t say, “You’re an idiot.” 

You have to respect each other’s opinions. There are some things we 

win on and there are some things we lose on. That’s just life and you get 

on with it. 

Bill is an extreme sportsman. He has all the toys - he is just active. For 

me it’s more about enjoying a nice red wine and the finer things in life, 

whereas Bill’s happy to rough it. We’re at two ends of the scale. 

Moving to the Sunny Coast, my whole world has changed. Not only do 

I have a great business, but I’ve met some great people. They’re real. 

There’s no pretentiousness or clique. It’s just, “G’day mate, what do you 

do?” We all think alike. 

The biggest thing I’ve learnt over the last two years is that there are two 

sides to every story. And it’s not always my side that’s right. z x 


z x 

inspire 

Infinitely 

gr8ful 

words jo jones z x photography anastasia kariofyllidis 

i am gr8ful for life by Kim Serafini 

KIM SERAFINI 

Kim Serafini is one of those incredibly positive women, grateful for so much in life, but this hasn’t always been the case. Jo Jones chats with 

this dynamic businesswoman about her awe-inspiring journey and discovers why Kim is firmly committed to practicing what she preaches. 

Intimidating is how Kim Serafini’s friends describe her. And it’s not 

hard to see why. Founder of the ‘i am gr8ful’ concept, this gutsy lady 

exudes confidence and an enthusiasm for life that is rarely encountered 

outside of a hallelujah-type church fest! But her genuine gratefulness for 

everything life has to offer is awe inspiring. “The 8 in ‘gr8ful’ symbolises 

the infinite number of things to be grateful for,” explains Kim. 

After graduating from Bond University with a Bachelor of Commerce, 

Kim, now 35, was snapped up as a change consultant in the international 

market. This involved helping merging corporations or large companies 

experiencing crises cope with the consequent change. 

Based in London, this position involved more international travel than is 

conceivable and a working week averaging 100 hours. Kim’s career was 

literally ‘high flying’ and outsiders saw a glamourous, successful woman 

who had it all. 

“After uni I worked like a dog. I was very focused, my work ethic was 

unbelievable and, as a consequence, at a very young age I achieved 

some extraordinary things. I was in the right place at the right time with 

the right attitude and I got the opportunities of a lifetime and I milked them; 

I leveraged them for all they were worth. It was fun, it was challenging, it 

was very scary.” 

On one business trip to the States, Kim decided to treat herself to a 

shopping spree on Rodeo Drive to rival that of Julia Roberts in ‘Pretty 

Woman’, but with a twist as she was intent on spending her own money, 

not a man’s. With two friends, she filled a limousine with shopping bags 

from the likes of Gucci, Armani and Chanel until the view out the back 

window was completely obstructed. 


But such an imbalance of work and play took its toll on Kim. She was 

mentally and physically exhausted and after several Christmases in 

London with a few other ex-pat friends as her only family, she decided to 

return to Australia and now resides in the picturesque Noosa hinterland. 

However, life is never static for long and the next bend in Kim’s journey 

came with an unexpected phone call from an unknown woman 

saying, “Can we meet tomorrow to discuss our partner?” Learning of 

her once-devoted boyfriend’s infidelity, Kim was stunned and self pity 

soon followed. 

Taking advice from a consolatory girlfriend she meditated in silence and 

paced for several days until she had an epiphany. 

“The funny thing is I knew but I didn’t trust my intuition enough because 

I didn’t want to know. I had taken so much for granted and really wasn’t 

very grateful for much. I turned off all the phones, TV, radio and computers 

and for five days there was silence. I finally got that I’m so lucky I have my 

eyesight; that I have legs and arms and I can move.” 

Many women would remain bitter about such a betrayal but Kim says she 

is actually very grateful for what happened. It was the beginning of the ‘I 

am gr8ful’ phenomenon that is sweeping the world. 

Kim began to realise that there is an endless number of things in life to be 

grateful for and even her successful battle against cancer hasn’t caused 

her belief to waver. 

“The ‘i am gr8ful’ philosophy says that if you only ever focus on what you 

have right now, you get to this beautiful place that is a sense of peace. 

profilemag.com.au

HAIR COIFFURE 

WE’RE NOT 

EXPENSIVE, 

YOU’LL JUST FEEL 

LIKE WE ARE 

It’s never felt intuitive for me to figure out what 

I’m not good at because I’m not good at lots 

of things. But I am good at lots of other things 

so I may as well just use what I’ve got.” 

Kim began to realise that there is 

an endless number of things in 

life to be grateful for and even her 

successful battle against cancer 

hasn’t caused her belief to waver. 

Kim is eager to share her philosophy 

and extensive knowledge of the field of 

positive psychology and relishes her many 

public speaking engagements. A natural 

communicator, Kim says, “Apparently I 

am inspiring; apparently I really connect 

with people’s hearts; apparently I’m really 

empowering - it’s not about the ego thing 

for me. I just want to share the messages 

and hope that one audience member can 

walk away with something they can use and 

actually feel better.” 

Her confidence could be misconstrued but 

understand that Kim’s intentions are pure. 

She wants to teach others how to gain a 

sense of peace, even those struggling with 

depression. The idea of focusing on what you 

can be grateful for has actually been proven 

to help clinically depressed patients. 

Available in bookshops is her first book titled ‘i 

am gr8ful for life’. A second book (‘i am gr8ful 

for health and wellbeing’) is in the pipeline as 

is a syndicated TV show of which Kim will be 

a co-host. 

And as if all this isn’t exciting enough, Kim 

is also founder and managing director of 

Lithos Therapy - a stone massage system 

- which has been adopted by 5-star-resorts 

and spas around the world including Dubai, 

Singapore and India. 

“Yes, I have achieved a lot but I have so much 

more to achieve. I feel I am one tenth of the 

way to where I’m going. I have a firm belief that 

I am going to get there.” 

Stay tuned for more of Kim Serafini. This 

dynamic and unique woman will continue 

to inspire millions around the world. “You 

know the Law of Attraction? I get it! I live it!” 

she smiles. z x 

Visit www.iamgr8ful.com and 

www.lithos.com.au for more information. 

PRICELESS 

PROFESSIONAL 

HAIR 

GLOUCESTER CENTRE, 

MAIN STREET BUDERIM 

PH: 5456 1484 


z x industry talk 

donna janson 

sam gregory 

natalie pace 

There’s nothing more 

rewarding than seeing 

a building being 

created and knowing 

that you’re involved. 

debra robinson 

constructive 

Women 

lisa meehan 


Not many women are as at home in a hard hat and steal-capped boots as they are in stilettos and a cocktail frock, but as Alli Grant discovered, 

more women are taking up a career in construction. Alli shares a wine with five impressive women who call the world of construction home. 

Until recently, I really had no idea where 

the word GOLF came from. To be 

honest, I’m not really golf-inclined, due 

to the fact that I am highly competitive and try 

not to participate in any sport I have no chance 

of winning. 

Golf stands for ‘Gentlemen Only Ladies 

Forbidden’. GOLF - get it? I’m surprised 

Germaine Greer hasn’t tied herself to a golf 

buggy in protest! 

Well it is a man’s world, right? Isn’t the 18th 

green where men make deals and talk about 

saving the world, one putt at a time? Who 

wouldn’t want a piece of that action? Ha! 

I pondered this scenario prior to meeting with 

five women who have broken through the glass 

ceiling of this man’s world. Nope, they’re not 

professional golfers, but women working in 

what used to be a just man’s world, construction 

and development. 

Meet my newest friends (a few of whom 

can actually play golf), Lisa, Debra, Sam, 

Donna and Natalie. I have dubbed them 

“constructive women.” 

While they come from very different fields, they 

are all just as comfortable onsite in a hard hat 

as they are sipping an icy-cold sauvignon blanc 

at Hunt Lobby Bar (our hosts for this interview). 

Lisa Meehan is sales manager with G.J Gardner 

Homes with an impressive history in sales and 

training. Debra Robinson, a town planner by 

trade, is a development manager with Juniper 

Development. From the world of recruitment 

comes Sam Gregory, owner / operator of 

Frontline Construction (QLD). 

Donna Janson is a site administrator with 

RCQ, and Natalie Pace the financial controller 

at Evans Harch Pty Ltd. Each and every one 

of these women is articulate, charming, clever 

and impressive. 

They immediately click and the conversation 

(and the sauvignon blanc) flows freely. I think 

they’re just happy to be with people who 

understand their world, or it could be the wine 

kicking in. Either way, I knew it was going to be 

an incredible evening of banter. 

Introductions complete, it’s back to the golf. 

I am astounded to learn that most of these 

women have never met. Surely, the sisters 

need to stick together in such a blokedominated 

industry? Surely there’s some kind 

of ‘Ladies Only Gentlemen Forbidden’ event 

that they congregate at to do deals and talk 

about saving the world, one development at a 

time? Alas, no. 

“We don’t get the chance to meet with other 

women in our industry, which is frustrating, 

as networking events are male-orientated,” 

Natalie explains. 


profilemag.com.au

industry talk z x 

You definitely have to 

work harder, sometimes 

twice as hard, but once 

people know and 

respect you it makes it 

a lot easier. 

Thank you to Hunt Lobby Bar for 

generously hosting this interview. 

The ladies enjoyed a Matua 

Valley sauvignon blanc from New 

Zealand and snacked on one of 

Hunt’s famous tapas platters. 

Hunt Lobby Bar is open from 

Wednesday to Friday (lunch and 

tapas) and Thursday to Saturday 

(tapas and dinner). 

phone 1300 308 303 

Is it difficult to be accepted in the industry, as a 

woman? They all have their own amusing tales 

to tell. Debra was mistaken as the personal 

assistant sent to take the coffee order and Sam 

intentionally has Sam as opposed to Samantha 

on her business cards as she knows the boys 

are more likely to call her back if they think she’s 

a man. The list goes on. 

I asked Debra if she feels that women have to 

work harder to be accepted in construction. 

“You definitely have to work harder, sometimes 

twice as hard, but once people know and respect 

you it makes it a lot easier,” she explains. 

Natalie adds, “I knew I cracked it at work when my 

nickname changed from numbers to grumbles, 

as this meant they respected me and my work.” 

As controller of a whopping big construction 

budget, Natalie definitely deserves this respect. 

I can’t resist throwing the cat among the pigeons 

by asking the ladies what frustrates them most 

about working with so many men (sorry boys). 

“Men aren’t as good on following up on paperwork, 

on meeting deadlines and on delivery,” 

Lisa explains, as the women nod in agreement. 

“What we promise, we deliver, and sometimes 

men forget about the importance of delivering.” 

It’s not all bad news. There is a wider acceptance 

of women in construction with more women 

entering the industry, but not simply as the 

token woman. As Sam explains, they have to 

still have the experience and know how to back 

it all up. 

“More and more companies will consider employing 

women, but they must have the goods 

and will have to fight for the role,” Sam notes. 

Donna decided to train as a site administor 

with RCQ after studying childcare (a useful skill 

for working onsite, she jokes) and working as 

a PA. She definitely has the goods. The good 

news is that companies like RCQ are welcoming 

women into their organisations and on to 

their sites, hard hats included. 

“I love the energy on a construction site,” Donna 

explains. “There’s nothing more rewarding than 

seeing a building being created and knowing 

that you’re involved. Lucky for me the men 

really do respect me, so I love going to work 

every day.” 

Although it can at times be a frustrating 

business, it’s obvious that these women have 

earned their stripes, albeit the hard way, and 

are kicking butts (in their steal-capped boots) 

and taking numbers along the way. 

I chuckle at Deb’s tale of the respect she 

receives onsite. “When you lob up to a job site 

and scream at someone to stop pouring the 

concrete, they tend to listen,” she jokes. 

One thing is for certain, these women are 

passionate about their work and about the 

industry they call home and there’s not a 

token woman among them. These sisters are 

definitely doing it for themselves! z x 


z x rsvp 

1 

2 

1. Beryl and Helen Pfingst 

2. Caroline Hutchinson, Kirsty Mitchell 

and Kaitlyn Akers 

3. Judy Henzell and Karon Graham 

4. Paul McCann and Chris Lubbers 

5. Michelle Hamer and Coral Brown 

Celebrations were in order 

to mark the Sunshine 

Coast Health Foundation’s 

10th anniversary. 

5 

svp4 

Champagne, charities and celebrations were the order of the day at this 

month’s events on the Coast. See who raised their glass to the occasion! 

3 

2 

1 

Coast locals reached into 

their pockets in support of the 

launch of BOQ Maroochydore 

and Mooloolaba’s Celebrity 

Charity Golf challenge 

3 

1. Samantha Sheridan and Judy Stitt 

2. Peter Brooker and John Williams 

3. Monique Parry and Michael Parker 

4. Maree Phelan, Dane Campbell 

and Leigh Walker 

5. Sandra De Jesus, Tristan Kurtz, 

Carlie and Brenden Brial 

5 

4 


profilemag.com.au

svp z x 

1 

2 

1. Judy Elks, Tebani Slade and Thelma Elks 

2. Michelle Kennedy and Lia Plasier 

3. Pam Gale and Lauren Free 

4. Judith Cobham and Sue Martin 

5. Sally Free and Rosanna Natoli 

Pearls, crystals and silver 

adorned the women who 

drank to the successful 

launch of Salia Original 

Jewellery at Eats on Wises. 

5 

4 

3 

Dreaming 

of the 1 

When we lived in the UK, my partner had a 

job driving luxury vehicles for an insurance 

company’s high class clients who had to have 

a replacement car of a similar value whenever 

theirs was out of action. 

In the July issue of profile magazine, Coastline 

BMW generously offered readers the chance 

to win a weekend away in a BMW 1 Series. 

Yvette Adams shares her dream experiences 

with profile magazine. 

I clearly remember asking him once, “So now 

you’ve driven all the top-of-the-line models, if 

you could have anything, what would it be?” 

There was not a moment’s hesitation in his 

answer, “A Beemer”. 

So when I saw the opportunity to win a weekend 

with a BMW 1 Series, I jumped at the chance. 

As a ‘mumpreneur’ of two children aged 4 and 

18 months, to say life is hectic is the understatement 

of the century. My car is inevitably 

littered with food crumbs, toys and the latest 

creations from day care, to the point where I 

often wonder if it really is still technically mine. 

Being the dead of winter a weekend break was 

definitely in order and there was no way I was 

going to be given a BMW 1 Series for a weekend 

and spend it driving to the local shops and 

back with the kids in the car. 

So, within moments of finding out I had won, 

I had booked a surprise weekend away in the 

Tamborine Mountains for me and my partner, 

and most importantly, NO KIDS. But the best 

thing about it all - Steve had no idea! 

I had everyone in on the surprise - the kids, his 

work mates and our families - and had hidden 

his packed bags in the boot of the car. It wasn’t 

until we rolled into Coastline BMW in Currimundi 

at 5:30pm on a Friday night, under the pretense 

of looking at new tyres, that I let Steve know 

what I had secretly planned behind his back. 

The weekend was wonderful, the car an absolute 

dream, and I’d like to sincerely thank Coastline 

BMW and profile magazine for an awesome 

weekend away with my darling partner, and as 

much as I love them, without the kids!! z x 


z x ladies at lunch 

TERRY, 

KAREN, SUSAN, DEBBIE, JANE, AllI AND NIKKI 

Today we are going 

to talk about that 

delicate topic of ageing, 

Age 

I sheepishly announce. 

Agedefying 


profile magazine is proud to launch ‘ladies at lunch’, a series of lunches in conjunction with BOQ Maroochydore designed to bring an 

eclectic mix of women together to ponder life’s mysteries and tackle some controversial topics. This issue, Alli Grant takes six local 

businesswomen to lunch and throws the topic of ‘ageing’ out on the table. Talk about throwing the cat among the pigeons! 

I 

It’s no secret that I like to eat. I’m not particularly 

fussy; I’ll eat pretty much anything, anytime; 

except fish, but that’s a long story. I’m also 

partial to the odd glass of wine, but hey, who 

isn’t? And I do like to talk …a lot. Just ask my 

husband or any of my friends. It’s a gift! 

So, when faced with the opportunity to take 

six incredibly successful women to lunch at 

Crowne Plaza Pelican Waters for an afternoon 

of girly chat over a delicious lunch with freeflowing 

wine, I didn’t have to think too hard. 

Hell, I didn’t have to think at all. Eating, drinking 

and talking; my three favourite pastimes! 

What would we talk about? What wouldn’t 

we talk about? What topic could I throw into 

the mix that would stir heated (but not too 

heated) debate? 

Politics? Nope. Childbirth? Hmmm ...too 

much information. Sport? Not girly enough. 

Shopping? We could talk about that for days. 

Boys? Maybe if I was writing for my high 

school newspaper. 


It was clear that I needed a subject close to 

every woman’s heart. Subject selected, I 

headed off to meet our lovely lunching ladies. 

First up, the introductions. 

Jayne Keogh is a legend in the PR game who 

runs her own agency, JKPR, out of Brisbane. 

She divides her time between her business in 

Brisbane and her home in Noosa where she 

lives with her husband David Garwood. 

Nikki Parkinson runs her own business, Styling 

You, specialising in PR, personal styling, event 

management and wardrobe overhauling. The 

ex-Sunshine Coast Daily fashion editor is a 

mother of three. 

Terry Hayes is the owner of Hayes & Co Real 

Estate in Maroochydore. Her agency specialises 

in selling development sites, investment 

properties and premises for owner occupiers. 

Debbie Battaglini-Clarke, together with her 

husband Laurie, owns and operates BOQ 

Maroochydore. The couple moved to the 

Sunshine Coast 12 months ago with their young 

daughter. Debbie is our co-host today. 

Karen Nichols is co-owner of the Sunshine Coast 

branch of Alpha Packaging Group, a company 

that specialises in disposable packaging. Karen 

has a six-year-old daughter. 

Susan Rayne owns and operates Ritz Hair at 

Buderim, a hairdressing salon with an incredible 

reputation and enviable client base. Originally 

from New Zealand, Susan has two children. 

We meet in the foyer of Crowne Plaza at Pelican 

Waters. Jayne’s the first to arrive after parking 

her Labrador, Nelson, out the front of the hotel. 

Yes, that’s right, Crowne Plaza management is 

so accommodating they allowed Jayne to bring 

along her furry child and even kept an eye on 

him during lunch. Now that’s service! 

The rest of the ladies arrive and we head out on 

a tour of the impressive Crowne Plaza with our 

host, general manager Marcus Leigh. 

profilemag.com.au

ladies at lunch z x 

The older I get, the more 

they tend to defer to me 

for my opinion, like I 

know everything because 

I’ve been around so long! 

All that “oohing and ahhing” from the penthouse 

balcony proves thirsty work, so we grab a glass 

of bubbles and head outside to soak up a 

few rays before lunch. The ladies are already 

bonding, which was inevitable given their 

common interests, infectious personalities and 

obvious zest for life. 

We then retire to our private dining room. After 

keeping our guests in suspense for over an 

hour I decide it’s time to reveal our topic for the 

day …drum roll please ... 

“Today we are going to talk about that delicate 

topic of aging,” I sheepishly announce. 

The ladies simultaneously burst into applause 

and laughter. This certainly wasn’t the response I 

had anticipated. To be honest, I was prepared to 

be pelted with bread rolls from across the table. 

So far so good, these women are obviously 

comfortable in their own skin and happy to talk 

about all things age-related. Phew! 

What an incredibly bunch of women; sassy, 

confident, opinionated, successful, energetic 

and stylish, these women prove that age really 

is a state of mind. Of course if you don’t mind, 

it doesn’t matter, as Mark Twain once cleverly 

pointed out. 

profile mag: Let’s get stuck into it ladies, how 

do you all feel about growing old? 

Jayne: Ageing is something we all have to 

face. It really hit me when I turned 50, it was like 

a switch came on. 

Terri: When I look in the mirror I see my body 

shape changing which isn’t a great feeling, but 

I’m dealing with it well enough. 

Deb: I think everything comes back to how you 

feel about yourself. That’s my philosophy in life. 

I’m turning 40 this year and of course, I have 

just started to notice the wrinkles! 

Karen: When I told people my age, I used to 

always get the response, “No you can’t be that 

old.” Sadly, I don’t get that response anymore, 

so I’m more conscious of it. 

profile mag: Do you think you’re treated 

differently as you get older? 

Jayne: I definitely feel like I am treated with more 

respect by the younger people I work with. The 

older I get, the more they tend to defer to me for 

my opinion, like I know everything because I’ve 

been around so long! But I do feel like the older 

I get, the more invisible I become. 

Nikki: Jayne, I disagree. I look at you and Susan 

and think you are gorgeous. If you walked into 

a room I’d think, “Oh my God, check out those 

stunning ladies.” But I have to admit that after 

the age of 22, men stop looking at you, but I 

have come to terms with that. (I interrupt here to 

remind Nikki that she is in fact a “cougar”, with a 

gorgeous younger husband. Turns out, Susan 

and I are in the same boat.) 

profile mag: What about plastic surgery, 

who has considered it and who has had it? 

(Enter, lunch!) 

Jayne: I have a lot of friends who have had 

surgery, which is great for them, but it’s not for 

me. I’ve never considered it. 

Nikki: I’d never say never. I’ve had Botox a 

number of times and love it and have also had 

my lips filled. Five years ago if someone had told 

me I would be considering these treatments I 

wouldn’t have believed them, but when I turned 

40 I noticed wrinkles I didn’t know I had. 

Susan: I have been having Botox for three 

years now. If you’ve got the money, I say do it 

all! I’ve had my legs done, my stomach stapled 

and had gastric band surgery, which has 

changed my life. 

Deb: I haven’t had surgery, but I don’t judge 

anyone who has. I’m not into needles, they 

scare me, so Botox would be out of the 

question. My mother had her breasts done 

and was incredibly glamorous. Everywhere we 

went people thought she was my sister. 

Terry: Sometimes I think I’m turning into my 

mother! I haven’t had Botox or surgery, but I 

certainly wouldn’t rule it out. 

Karen: At the age of 29 I decided to have 

my breasts enlarged from a size A to a D. I 

considered this an investment as I felt better 

about myself. 


z x ladies at lunch 

I have been having 

botox for three years now. 

If you’ve got the money, 

I say do it all! 

profile mag: Let’s talk about fashion … Do you think you’re catered 

for in the market? 

Jayne: There is an incredible gap in the market for women over 50. I 

wouldn’t wipe the floor with some of the clothes I see in the shops. I 

made the decision to find a good tailor so I now get all of my clothes 

made and I haven’t looked back. 

Nikki: I do think it’s getting better - it has to! Women over 50 don’t want 

to dress like grandmas, they want to look great and feel young, which is 

possible if you are able to adapt your personal style to current trends. 

profile mag: How do you all look after yourselves? 

(Ironically, our dessert appears at this point in the conversation… yum!) 

Nikki: As we age we just know we have to take better care of ourselves. 

We look after our skin and we invest in good haircuts and colours, and 

we do this for one reason; our self esteem. 

Terry: I know I have to eat more healthy foods, which I do, but I probably 

eat too much. I walk as much as I can and I used to do pilates, but I’m 

not as active as I used to be. 

Susan: I had my eyebrows and eyeliner tattooed on, which I would highly 

recommend. It’s fabulous as I can go anywhere without makeup! I have 

mirrors everywhere at my salon and looking good is part of my business. 

Every day we get up in the morning, put the sparkle on our faces and 

want to feel good. 

Jayne: I’m a realist, not a magician. I know that first impressions count 

when it comes to presentation. 

Karen: I agree, for me it’s all about presentation and how I look. If I look 

good it makes me feel better. 

profile mag: Are you’re all happy to reveal your age? (There is a 

resounding YES from the table, God bless them all!) 


Jayne: Certainly, I’m 55. I’m not ashamed. It’s a generational thing really. 

It used to be taboo to even ask. 

(Terry is 57, Nikki 41, Debbie 40 and Karen 43.) 

Susan: I’m 53, but I’m too busy working to think about it that often, as 

we all are. 

Satchel Paige was onto something when he pondered the question, 

“How old would you be if you didn’t know how old you were?” 

There’s something in that for all of us, right ladies? z x 

Crowne Plaza Pelican Waters Golf Resort and Spa 

Our lunching ladies were guests of BOQ Maroochydore and Crowne Plaza Pelican 

Waters. Thanks to Crowne Plaza general manager, Marcus Leigh, who generously 

provided the resort’s private dining room for our lunch. 

Marcus and the team served up a delicious three course meal featuring a selection 

of Turkish breads and dips for entree and a choice of mains and desserts. Our 

ladies at lunch all raved about their meals, with nothing but praise for the quality of 

the food and the friendly service. 

We started with a glass of Chandon NV and washed lunch down with a few bottles 

of Crowded House sauvignon blanc. Heaven! 

The private dining room, which is available for special occasions, comes highly 

recommended by our ladies. Reflections Restaurant and Lounge Bar is open seven 

days for breakfast (a buffet served from 6:30am to 10am) or an ala carte lunch 

(12pm to 2pm) or dinner (6pm to 9pm). 

38 Mahogany Drive, Pelican Waters, Caloundra 

phone: 5437 4666 

profilemag.com.au

workplace z x 


z x pour 

drinking 

adventure 

I’ve always been an adventurous drinker. 

This stood me in good stead when I found myself in the position of 

drinking for a living as one half of a team responsible for writing a column 

called The Barbelles for the New York Post in the early 2000s. 

Together with a flamboyant fashion writer, I drank my way through 

Manhattan, from Lower East Side dive bars serving $2 cans of Pabst 

Blue Ribbon beer to Donald Trump’s uptown bar The World, where we 

tried a $100 martini sprinkled with flakes of gold. 

I drank things with sage and liquorice and lemongrass 

in them. I gulped down cantaloupe margaritas, gingerinfused 

Bloody Marys, and finished off with strawberry 

shortcake vodkatinis for dessert. 

These days, apart from the odd martini whenever Dean 

Martin’s on the jukebox, my tipple of choice is wine. 

My palate may have matured but I still believe variety 

is the spice of the drinking life and gleefully exploring 

the wonders of the grape, I’ve discovered the diversity 

of its yield. 

Take Riesling. Back when my palate was being 

savaged by jugs of sangria and flaming tequila shots, 

I considered Riesling to be bland, one-note. 

I’ve since found the noble German-born variety 

to be bursting with tang. Who needs flavoured 

martinis when you can get surges of honeysuckle, 

green apple, citrus blossom and tangerine in one 

mouthful of white wine? 

Recently, Gill Radford, a South African-born 

winemaker from Eden Valley, travelled north to 

introduce her wonderfully aromatic Riesling to 

a host of stylish women at a ladies’ lunch at 

Maroochydore’s Platinum restaurant. 

Gill has a way with words that makes her 

creations sound anything but bland. Whether 

she’s waxing lyrical about a “texturally sexy’’ 

drop or likening a wine washing over the palate 

to the way the folds of a silk gown feel against 

your skin, she gets your tastebuds tingling. 

Salut! 

Megan Lehmann 

Megan writes widely for both Australian and American 

publications including the Hollywood Reporter, Life & 

Style magazine and The Courier-Mail. She began drinking 

wine the day she turned 18. 

TASTING NOTES 

2007 Radford Dale Eden Valley Riesling (above) 

An absolute cracker, with lime and citrus blossom on the nose and palate. 

Enjoy with seafood. rrp $25, Tanunda Cellars 

2006 Bay of Fires Riesling (left) 

Rated one of Australia’s best by James Halliday, this Tasmanian-grown drop 

boasts a vibrant mix of lime, apple and mineral. 

Try with sashimi. rrp $21.50, Tanunda Cellars 

z x words and photography layla kirchhoff 

have you 

bean to tea? 

We all need an escape, a place where we can get away from 

it all. Layla Kirchhoff uncovers a well kept secret in Cotton Tree, 

heaven for coffee and tea connoisseurs alike, Bean to Tea. 

Sipping on extraordinarily good coffee or savouring an enchanting 

pot of tea, it is easy to forget the hustle and bustle of everyday life 

and get lost in the moment at Bean to Tea. 

Nestled in the heart of picturesque Cotton Tree, between what 

else but a divine chocolate shop and a fresh, colourful fruit and 

vegetable store, this amazingly unique tea house has remained 

a secret among those lucky enough to have stumbled into what 

truly is, a hidden treasure. Sorry, the secret is definitely out! 

Nature has kindly given us the gifts of tea and coffee, but very 

few cafés are as skilful at using these gifts to produce the perfect 

brew as owners Jodie and Triston Edwards, who utilise these 

goods to create delectable pots of tea and coffee with perfect 

precision. They have the art of making a creamy coffee and an 

aromatic tea most definitely down to a tee! 

High profile professionals regularly frequent this tantalising tea 

house, the perfect place for a business meeting or a moment’s 

solitude. Dali Lama chants mellowing in the background and an 

exquisite collection of teas to sample from all across the globe on 

display, Bean to Tea offers your senses a delectable feast. 

For some of Australia’s finest artists and successful business people, 

Bean to Tea has become part of the daily schedule, choosing to 

meet over a short macchiato or peppermint and liquorice root tea 

to charge their batteries for the hectic day ahead. 

High profile professionals regularly 

frequent this tantalising tea house, 

the perfect place for a business 

meeting or a moment’s solitude. 

The unique atmosphere at Bean to Tea transports you to a place 

where all people sit together, equal, laughing, relaxing, meditating 

and most importantly sipping on one of the most joyful pleasures 

in life… a good cup of tea. 

Bean to Tea is located on King Street, Cotton Tree 

Phone 5443 8822 


profilemag.com.au

on the table z x 

ILove 

Iris Windsor 

How to Cook Kitchen 

salads 

in the springtime 

Who doesn’t love a salad in the springtime? A few sprigs of fresh herbs 

spruce up a salad with refreshing vibrant flavours. Using fresh herbs 

means that you can use less salt or other fatty add-ons like cheese or 

bacon bits. You can use them whole or coarsely chopped and add them 

to your salad or to your dressing. 

A prized commodity in the healthy kitchen, vinegars bring sharp flavours 

to a salad bowl without contributing any fat. There are many vinegars to 

choose from, ranging from inexpensive jug wine vinegars to extremely 

expensive imports. 

We all know of balsamic vinegar, an aged, low acid vinegar that is deep 

in colour and rich in flavour, lending a sophisticated touch to salads. Try 

white balsamic in any dressing for a special touch. Why not consider 

adding vinegars flavoured with fruit, such as raspberries and other 

berries, to those flavoured with herbs such as tarragon, dill or chilli to add 

a hint of extra taste? 

Asian influences form a winning combination in our Australian cuisine. 

Ingredients don’t have to be expensive to be extraordinary. Make a star 

out of something that usually has a supporting role in a meal by using 

fresh local salad ingredients and herbs and creating an extra special 

dressing by using a good, full-flavoured vinegar with a quality olive oil. 

Make up our Vietnamese salad and dressing and serve it with barbecued 

seafood, chicken or meat. Remember that, apart from fresh ingredients, 

the secret of a sensational salad is in its presentation. Always garnish 

with fresh herbs and make use of colour and texture when completing 

your dish. z x 

vietnamese salad 

salad Ingredients 

1 cup finely chopped shallots 

400 g cabbage finely shredded 

2 medium carrots shredded, julienned or grated 

2 stalks celery finely sliced (use some of the celery leaves also) 

1 red capsicum finely sliced 

Fat bunch mint approx 80 g stemmed weight 

1 cup roughly chopped roasted peanuts 

method 

1. In a large bowl, combine the finely sliced cabbage, carrot, celery, 

shallots, capsicum and mint. 

2. Prepare dressing (as per dressing recipe). 

3. Pour dressing over salad and toss carefully to combine. 

4. Garnish with roasted peanuts and extra mint leaves. 

5. Add a little more dressing just prior to serving. 

6. Serve with barbecued chicken tenderloins or green prawns that have 

been marinated in the juice and rind of one lemon, 1 teaspoon light 

soy sauce, ginger and garlic. Also delicious with freshly barbecued 

local fish or a good steak. 

salad dressing 

ingredients 

4 hot red chillis, seeded and finely chopped 

4 large cloves garlic, finely grated 

8 tbsp sugar (1/2 cup) 

6 tbsp rice vinegar (90ml) 

12 tbsp lime juice (180ml) 

6 tbsp fish sauce (90ml) 

6 tbsp vegetable oil (90ml) 

4 teaspoon grated fresh ginger 

method 

Combine all ingredients and shake well. 

Add these special ingredients to your pantry for an unforgettable 

salad experience (pictured below). 

Fat Hen Farm Extra Virgin Olive Oil ($15.99), Josephs 2008 First Run Extra Virgin Olive Oil 

($24.99), Pukara Estate lime Extra Virgin Olive Oil ($17.99), Cintra Estate Rose Verjuice 

($13.99) and Gwydir Grove Infused lime and Blood Orange Olive Oils ($28.99 each). 

All available from How to Cook, 68 Sixth Avenue, Cotton Tree. Phone 5443 6210. 


z x view 

property 

Talk 

Personally I would chat to rental 

property managers in the area 

and find out what are people 

looking for in a rental and how 

much rent they are paying. 

No matter what the market conditions, 

property is always a hot topic of conversation. 

With this in mind, Genine Howard talks to 

local real estate identity, wife and mother 

of three, Terri Frawley from Ken Guy Real 

Estate Buderim, about her views on the 

local property market. 

profile mag: How long have you been in real 

estate here on the Sunshine Coast? 

Terri: Seems like a life time! 

profile mag: What made you want to become 

a real estate agent? 

Terri: I loved it from the beginning because I 

was good at it and I could remember prices, 

houses, localities, infrastructure, people… 

profile mag: What was your first job? 

Terri: I started out hairdressing then progressed 

to hospitality before eventually ending 

up in real estate. 

profile mag: What is your top tip for selling 

your home? 

Terri: Presentation from the front of the house 

is important as many people like to drive-by 

for a look, especially if they have kids that they 

don’t want to drag around to open homes. 

profile mag: What do you love about being a 

real estate agent? 


words genine howard z x photography michelle hill 

terri frawley 

Terri: The pressure, the uncertainty, the 

never-ending learning, the challenge, meeting 

incredible people, seeing incredible properties, 

knowing that I can help change a family’s 

lifestyle or find a perfect property. 

profile mag: What do you love about the 

Sunshine Coast? 

Terri: What is not to love? I love absolutely 

everything and I don’t ever want to live 

anywhere else! 

profile mag: What do you look for in an 

investment property? 

Terri: Well of course position is the number 

one priority. Also research the demand in the 

area. Personally I would chat to rental property 

managers in the area and find out what people 

are looking for in a rental and how much rent 

they are paying. 

Commercial properties need to be closely 

looked at so it’s probably best to undergo some 

education so you know what you’re looking for. 

Talk to a commercial agent and ask a lot of 

questions. If they want the business they will 

sit down with you and really listen and educate 

you along the way. Try not to wait for something 

else to turn up if it feels right and the figures add 

up, go for it! 

profile mag: Keep or sell? What is your philosophy 

on how to use property to get ahead? 

Terri: The easiest way is to work through 

these questions: 

If the market seems quiet can I afford to wait a 

little while to put my property on the market? 

Am I going to sell and buy in the same market? 

What do I have to do to my property to make 

sure it sells? 

Why not use the capital I have to invest in 

another up and coming area? Should I look 

further field? 

Ultimately, always strive to further your 

knowledge as this can only benefit you and 

your investment in the long run. 

profile mag: Where can you still get a bargain 

on the Sunshine Coast? 

Terri: I prefer not to use the word bargain. I 

personally think there is ‘fair buying and selling’ 

in any market. Yes there are some properties 

that present exceptional value for money but 

too many people get caught up in the “I got a 

bargain” phrase. They truly want to beat down 

the price, regardless of the property or value. 

I would advise buyers take a step back and 

have a close look at what they are buying and 

the position of the property. It may well be that 

the listing price is the price you should pay. 

profile mag: What is the current trend 

in housing? 

Terri: It’s Interesting to note that we have had 

quite a few families opting for a little more 

space, peace and privacy. Empty Nesters are 

opting for smaller more manageable properties, 

but still want a little space around them. This is 

truly the hardest challenge to meet. 

profile mag: What is one thing most people 

don’t know about you? 

Terri: I can shoot out a poem to suit any 

occasion but sometimes it may have to be 

censored a little. 

profile mag: What are three of your 

favourite possessions? 

Terri: My running shoes, my secret recipe for 

tomato relish and my best friend June. 

profile mag: What is your favourite thing to do 

on the weekend when you’re not working? 

Terri: Have a red with June, take Gracie 

shopping and have lunch at Hungry Feel - 

simply the best! z x 

profilemag.com.au


z x artist 

the 

Spiceof Saffron’s life 

words layla kirchhoff z x photography michelle hill 

English-born artist Saffron Drew has spent years travelling the world but decided to call the Sunshine Coast home, moved by the lush 

natural surroundings and inspiring landscapes. Layla Kirchhoff shares an Earl Grey and a ginger nut biscuit with Saffron as she gives her a 

glimpse into her creatively spicy soul. 

Saffron Drew 

It’s a pleasant wintery afternoon as I arrive at artist Saffron Drew’s home, 

pass under the arched entrance, through the glorious gardens and up 

to the sunshine-filled deck. 

The very English Saffron Drew greets me at the door with a friendly smile 

and immediately offers up a cup of Earl Grey (as one would expect) and 

a couple of spicy ginger nut biscuits. I can tell we’re going to get along 

famously - ginger nuts win me over every time. 

Saffron’s humble cottage, which overlooks the rainforest below, is beautifully 

decorated in soft pastels, infused with some of her most treasured 

artworks and a magnificent chandelier. A huge mirror brings the beauty of 

the lush surrounding environment in, and a fireplace ensures warmth on 

those chilly nights while cuddling gorgeous daughter Sophia close. 

Surveying her lovely home it becomes abundantly clear that creativity is 

definitely the core of Saffron’s soul. 

Previously working in the world of fashion design, Saffron found herself 

immersed in a number of extremely demanding high-powered jobs in 

London and Hong Kong, and everywhere in between. 

In order to make it through each week, Saffron discovered the importance 

of meditating. The significance of nature and the natural world 

helped to keep Saffron grounded and her work became more proficient. 

In 2002, Saffron followed her attraction to creative expression and made 

the bold transition into art. 

“I’ve spent the last few years refining printing techniques that allow 

me to create ghostly, ethereal layered images using mostly botanical 

sources,” Saffron explains. 

Now residing in the lush, full sensory environment of the Sunshine Coast, 

Saffron continues to expand her worldwide clientele of corporate and 

private art aficionados. She will exhibit her latest works on October 30 at 

the superb new Faye Rolph Models premises at Maroochydore. 


I’ve spent the last few years refining 

printing techniques that allow me to 

create ghostly, ethereal layered images 

using mostly botanical sources 

profile mag: Where is your favourite place on earth? 

Saffron: Either daybreak on the beach sitting in the warm sand or sundown 

on a mountain, sitting somewhere in nature. I also love the water. In 

life so much can get thrown out of balance, but water helps me to gather 

my thoughts. 

profile mag: How do you see the world? 

Saffron: At the moment, I am in a good state of mind, but I believe if you 

are living as truthfully as you can and see the world in all its majesty you 

will discover the amazing things life has to offer. 

profile mag: Who inspires you? 

Saffron: People that are enthusiastic and passionate and who believe in 

what they do, inspire me. I love the softness of Norman Lindsay’s works 

and the works of people like Picasso and Frieda Carlo, people who have 

lived full lives. My grandmother, who sadly passed away a few years ago, 

also inspired me as she never said a bad word about anybody. 

profile mag: What are some of the most profound aspects of our land 

that stir your soul? 

Saffron: Australia’s sheer vastness is amazing. I love the horizons and 

the sunsets over the west of the mountains. 

profile mag: How do you judge your work? 

Saffron: It’s hard not to be a harsh critic of yourself. In my work I try 

to capture a moment of beauty, the journey, the search for equilibrium, 

peace, truth and beauty. 

profile mag: Name three of your grandest moments. 

Saffron: Having a child and being made aware of total unconditional 

love. Feasting on the most amazing truffle risotto in Budapest last year - I 

love food made with love. Watching the most incredibly electrical storm 

near Northern India and Nepal, standing on the roof of a hostel. So many 

grand moments! 

profile mag: Do you think more subjectively, analytically or spiritually? 

Saffron: Well I am a Virgo, slightly Leo - so incredibly analytically, but 

definitely a combination of them all. 

profile mag: In a single word, how would you describe yourself? 

Saffron: Content. I’m not searching anymore, I’m at peace. z x 

profilemag.com.au

local read z x 

dream 

catchers 

Red Dirt Diaries - Joy Anear 

‘Passion’, Saffron Drew, original monotype 

How many of us would have the guts to uproot 

our life to chase our dream? A brave 

few, I would suggest. But that’s exactly 

what Joy and Steve Anear did 15 years ago 

when they quit their nine-to-five jobs, sold 

their house, packed their belongings into 

their 4WD and caravan, and hit the open road for good. 

Theirs is not a part-time travelling holiday, but a lifestyle choice to leave the 

‘rut’ that all too often becomes our grave with the ends kicked out. 

Red Dirt Diaries is an inspiring tale of how Joy and Steve made their dream 

a reality, and humorously tells of what life is really like with the wide-open 

Aussie landscape as their backyard. 

Well-known Queensland poet, author and commentator, Rupert McCall, says 

in his stirring foreword, “I admire people who make hard decisions based on 

what’s going to make them happy.” 

Clearly, in this case, fortune favours the brave. 

www.reddirtdiaries.net 

profile magazine has three copies of Red Dirt Diaries to 

give away – simply email info@profilemag.com.au and tell 

WIN 

us in 50 words or less when you last chased your dream. 

flawless 

My Pelvic Flaw - Mary O’Dwyer 

‘Serenity’, Saffron Drew, mixed media on board 

‘Passion Suite Movement I’, Saffron Drew, intaglio etching (part of triptych) 

For exhibition details and information on Saffron’s work phone 0402 508 287 

or saffron.drew@gmail.com 

With more than 30 years clinical and 

teaching experience, Mary O’Dwyer, 

director of women’s health at Physiocare in 

Maroochydore and senior teaching fellow 

at Bond University (Gold Coast), has helped 

many women through a difficult stage in 

their life. 

Pregnant women post-birth mums, menopausal and senior women, and 

children have all received help from Mary for their pelvic floor problems. 

The condition, which is often accepted as part of being female, is explored in 

My Pelvic Flaw, a book that explains that many of the everyday exercises we 

have been trained to do actually exacerbate pelvic floor damage and may even 

promote pelvic floor prolapse. 

My Pelvic Flaw shows you how to find and control your pelvic floor muscles, 

regain bladder control, strengthen your orgasm, prevent and control vaginal 

collapse, recover after pelvic surgery and control your stomach muscles 

after childbirth. 

Through her book, Mary hopes that women can benefit from her expertise and 

find the confidence to talk about it with their mothers, daughters, friends, cousins 

and aunts to help prevent pelvic floor problems. 

Embrace your pelvic floor! 

A must read for all women, especially those in the fitness industry. 

Redsok publishing; rrp: $24.95; paperback 

www.mypelvicfloor.info 


z x unwind 

W i n te r 

wonderland 

z x words angela bueti 

Renowned for their apples and sub-zero 

temperatures, Stanthorpe, in The Granite Belt, 

is making a name for itself with its burgeoning 

wine industry and amazing diversity of local 

produce and products. Angela Bueti discovers 

just why this region is one of the best winter 

weekend escapes around. 


I 

have always wondered where Sunny 

Coasters go for their winter getaways. While 

Southerners bombard our beaches to catch 

the surf and winter rays, I have discovered the 

perfect place to escape for a cold but cosy 

winter experience - and best of all you don’t 

have to leave the State. 

On a Friday afternoon, my partner and I, minus 

two kids, head for Stanthorpe, located in the 

beautifully rugged region of The Granite Belt. 

After a picturesque four-hour drive through Esk, 

Gatton and Warwick, we arrive at Logger’s Rest 

Bed & Breakfast to a warm welcome by the 

host, Sharyn, and her two gregarious dogs. 

Around 18 months ago Sharyn Ainsworth 

purpose-built her B&B which she aptly called 

Logger’s Rest; a beautiful Queenslander with 

wide verandas, cosy rooms with ensuites, and 

a gorgeous sitting room with a fireplace. Believe 

me, it doesn’t get much better than sitting in 

a cosy B&B, with red in hand, warming your 

bones by a raging fire. 

After a long drive we certainly felt the need for a 

hearty meal so, with scarves tucked firmly under 

our coats, we head to The Rocks Restaurant 

for a feast of fine wine and fantastic food. We 

steadily work our way through the menu and 

not one dish disappoints. 

A word of warning though - take a taxi. There 

are so many local (and not so local) wines on 

offer that you will be hard-pressed to stop at 

just one glass. 

The next day we are in for a real treat - a fullday’s 

winery tour with Tony from Filippo’s Tours, 

who is a larger-than life, loveable local who 

knows everything there is to know about this 

intriguing area. 

With around 57 wineries throughout the region 

and countless farms that produce an amazingly 

diverse range of products including cheeses, 

olives, chocolates, fudge, jams, juices, body 

products and soaps, we negotiate our itinerary 

with Tony. I’m pleased to hear four of the eight 

stops are wineries, as I have to admit this is 

what we’ve come for. 

Doing a wine tour has the obvious benefit 

of allowing you to imbibe as much as you 

feel is necessary, but the other advantage 

is that you get a knowledgeable (and often 

very entertaining) winemaker to methodically 

take you through their wines, while you sit 

comfortably in warm surrounds away from the 

jostling throng at the cellar door. 

As we wind our way from Rumbalara Estate 

Wines, with its Aboriginal traditions and South 

African influence, to Ballandean, the oldest and 

biggest winery in the area, we are knocked over 

by the sensational wines they make, and our 

purchases (and our warm, rosy glow) steadily 

mount. Jester Hill Wines provides a welcome 

opportunity to sample even more wine as well 

as tuck into a tasty lunch. 

profilemag.com.au

win 

a night 

in a luxury 

private 

mountain 

hideaway 

At five o’clock we stumble to our 

snug room for a quick nanna nap 

before a pre-dinner drink with some 

other guests around the log fire. 

But we are also pleasantly reminded that this 

region is about more than wine, when we visit 

some local producers; Heavenly Chocolate, Mt. 

Stirling Olives, The Bramble Patch and Jamworks. 

Like wine, olives are another weakness of mine, 

so I’m more than happy to be diverted before 

we visit the last winery, Felsberg, which boasts 

stunning views over the region. 

At five o’clock we stumble to our snug room for 

a quick nanna nap before a pre-dinner drink with 

some other guests around the log fire. We decide 

to dine-in and a sumptuous gourmet platter 

arrives from Patty’s Cafe, a favourite of locals and 

visitors in the know. Contented, with bellies full of 

the freshest local food, we rest easily. 

A visit to the Stanthorpe Visitor Information 

Centre reminds us of the many things we won’t 

get to see on this trip, but my brochure-addicted 

partner stashes as many pamphlets as he can 

fit into our glove-box in preparation for our next 

child-free escape. 

Then it’s time to stock-up on some non wine 

related goodies so the kids don’t think we 

had too much fun without them. We visit the 

Crystal Ridge Lavender Farm, Pure Heaven 

(body products) and Sutton’s Cider, and the 

car is now groaning under the weight of our 

tantalising treats. 

There’s just enough time for one more culinary 

experience and we devour a tasty salmon 

crepe and a hearty burger with-the-lot thanks 

to Michelle at the well-renowned Bella Rosa’s 

Tea Rooms, before reluctantly heading home. 

As we sit in the car, we agree that we’ve fallen 

in love (that’s what happens when you travel 

without kids). Actually, we’ve fallen in love with 

this region; with its award-winning wines; with 

its knowledgeable, passionate and entertaining 

winemakers, farmers and locals; with its beautiful 

granite boulder-dotted countryside; and even 

with its toe-snapping temperatures. 

We’re lucky here on the Sunshine Coast - we 

can enjoy our great beaches anytime. If you 

really want to experience a culinary sensation in 

a stunning winter wonderland, then The Granite 

Belt is well worth the drive. z x 

To plan your winter escape contact the 

Stanthorpe Visitor Information Centre 

on 1800 SO COOL or 

www.granitebeltwinecountry.com.au 

How does a night in a private mountain hideaway 

surrounded by 16 acres of rainforest sound? What if 

we were to tell you that your night will be in a superb 

luxury lodge reminiscent of Southern France and that 

it’s local? 

That’s right, right here on the Sunshine Coast; just a 

quick and easy transition into pure relaxation. Well 

here’s your chance. Amytis Gardens Retreat and Day 

Spa, located at Malones Road in Kiels Mountain, is 

offering the ultimate night’s getaway for one lucky 

couple. Normally valued at $330, enter and go in the 

draw to win a free night’s accommodation for two. 

For more details on Amytis Gardens indulgent day 

spa treatments, cooking classes or high teas, visit 

www.amytisgardens.com. 

Simply email your name and contact details to 

info@profilemag.com.au by October 10, 2008. 

For terms and conditions visit www.profilemag.com.au 

Last issue’s winner of the winter trip 

to Brisbane was Melissa Ayre from 

Maroochydore. Congratulations! 


z x life 

straighten up 

for good health 

For years, chiropractors have been advocating the health benefits of 

good posture. Recent research shows that not only does poor posture 

put your health at risk but it can actually chip a couple of years off your 

life expectancy. 

Add some years to your life by practicing good posture in all your daily 

activities. Aim to hold your spine straight using the muscles in your 

back and abdomen. Stand tall - your ear, shoulder, hip, knee and ankle 

should form a straight vertical line. From the side there should be gentle 

curves inwards in the neck and low back, and backwards in the midback. 

Always protect your spine when lifting by bending at the knees and 

keeping a straight back. 

When sitting, your low back should be supported and the back of the 

chair at a 20 to 30 degree slant. Keep your feet flat on the floor and your 

knees at or slightly above hip level. Most chair heights can be adjusted, 

but not desk heights, so a foot rest will often help the ergonomics. Failing 

that, a couple of telephone books will often do the job! 

pilates myth-busting 

Angela Bueti visits Studio Pilates, Maroochydore and destroys the 

myth - pilates is too gentle and doesn’t give you a good workout. 

Hallelujah! My faith in miracles has been restored. They found the 

Dead Sea Scrolls and now, another hidden treasure has just been 

uncovered - my butt muscles. Yes, they exist. Unbelievably, only an 

hour after my first pilates session, I was elated to find a tender spot 

deep in each buttock muscle, revealing that I have more than just flab 

in my nether regions. 

And with each session, I discover new muscles. I have since acquired 

calf muscles, a groin, shoulder muscles and some abs. There is 

literally no muscle that can’t be given a workout - except, maybe, one. 

So think again if you thought pilates is for pussies. 

Joleen at Studio Pilates says, “Everything in pilates is done with 

precision, poise and purpose.” 

So when you see this petite, graceful ex-dancer gliding around the 

studio don’t be fooled into thinking she’s a lightweight. She will whip 

your butt into shape before you can say ouch! And if you don’t believe 

her she has a special torture machine for people just like you. 

She was so spot-on with her assessment of my weaknesses it was 

frightening. She quickly discovered that my shoulders are still living in 

the 80s and won’t give up their overly high shoulder-pad look, my right 

hip is wonky (that’s not the technical term) from holding my kids on that 

side, and my upper back has restricted movement from hunching over 

my computer all day. But besides that, Joleen said I’m doing great! 

After each session I now look forward to the subtle ache of muscles that 

have been slapped to attention after years of hibernation, and I’m quietly 

relieved that I haven’t been subjected to the torture machine...yet! 

For more details on pilates, contact Studio Pilates on 54795767 

Take a look at www.straightenupaustralia.com.au a health promotion 

community service initiative of the Chiropractors’ Association of Australia. 

Straighten Up is a simple three minute posture improving program 

developed in conjunction with an expert team of health care leaders 

including chiropractors, researchers, fitness experts and officials from 

the World Health Organisation. 

For more information about posture or spinal health consult your local 

chiropractor who will provide you with safe and effective care tailored 

to your individual requirements. Chiropractors are spinal health experts 

having studied for five years at university majoring in anatomy, physiology, 

and clinical diagnostic skills, and are equipped to care for a wide range 

of health issues. 

Have a great day and remember to straighten up! z x 

Dr Bronwyn McNamara 

Wellness for Life Chiropractic 

5443 8888 

www.wellnessforlife.com.au 

health update 

Biomesotherapy is a cutting edge treatment used in Europe for the 

past 40 years. It has only just recently been practiced in Australia, with 

astounding results for stubborn and painful conditions. 

Biomesotherapy uses homeopathic products to stimulate acupuncture 

points via injection. Previously thought to have no pain relief except 

anti-inflammatory drugs, arthritis sufferers have been receiving 

unbelievable improvements in their pain levels, and some have had 

complete pain relief in joints within 4 treatments. 

The most profound results have been in the treatment of pain. 

Biomesotherapy alleviates pain when other treatments have failed. 

Common reported successes for pain relief have been lower back 

pain, knee pain, neck pain, migraines and headaches, arthritis, 

sciatica pain, faster recovery from sports injury, frozen shoulder, and 

all joint pain. 

The homoeopathic products used have been clinically tested, showing 

amazing results compared to traditionally used medical drugs such as 

anti-inflammatories and pain killers. 

For more details on this revolutionary new treatment, 

contact Jodie Chapman, Cedar House Wellness and 

Anti Aging Institute on 5443 1987. 

www.cedarahouse.com 


profilemag.com.au

Great 

haircuts, friendly 

environment, interesting 

business chats and always 

efficient. I’ve been a client for 

six years and look forward to 

the relaxing feeling when I walk 

through the front door. 

Ian Newton 

Newton Intergrated Health 

BE PAIN FREE 

WITH A BODY SHOT 

OF NATURE 

Backed by science and used 

by elite athletes in Europe 

Biomesotherapy relieves pain 

and stimulates your body’s 

own healing capacity. 

Effective against: 

• Arthritic pain 

• Sports injuries 

• Joint and back pain 

• Migraines 

• Sciatica 

To find out if Biomesotherapy 

is suitable for you call 

5443 1987 

or visit www.cedarahouse.com 

for further information 

I have 

been a customer 

of Swish for over seven 

years. 

I have always been impressed 

by the professionalism and 

excellent service that I constantly 

receive from the team at Swish. 

Truly a professional salon for the 

professionals. 

Vicki Clark - Local CEO ANZ 

Retail Banking 

Business Woman of the 

Year 2007 

VIP loyalty program for 

regular customers 

All work guaranteed or it is re-done for 

free 

swish hair 

on buderim 

Cedara House 

Wellness & Anti Aging Institute 

102 Wises Rd, Maroochydore QLD 


z x life 

Face 

of the future 

words angela bueti z x photography michelle hill 

What’s the next challenge for an ex-gourmet chef, private investigator 

and beauty therapist? Well it could be anything she wants, but 

Chereen Mauk is using her combined talents to bust through the 

beauty industry propaganda. She tells Angela Bueti how she has 

developed her own skin system that’s full of fabulous food with not 

one over-stated, age-defying chemical in sight. 

Chereen Mauk 

I’ll admit it. I’m a skin-care cynic. I’ve never subscribed to the overpackaged, 

over-priced and over-hyped beauty products that would 

have us believe that regaining your youthful glow can be found in one 

little bottle. (I prefer another bottle to feel young and vibrant - but that’s 

another story.) 

A recent episode of the ABC’s popular Gruen Transfer lampooned 

several advertisements promoting the credibility of, and ingredients used 

in, beauty products. It was particularly pleasing to hear a female panellist, 

Jane Caro, boldly state, “If every woman in the world woke up one day, 

slapped herself on the forehead and said ‘I’m fine just the way I am’, 

whole economies would crumble and these companies would fall.” You 

go girl! 

So I was pleasantly surprised when I recently met Chereen Mauk who 

has developed a skin system which cuts through the traditional beauty 

industry hype. 

The C24 Skin System is good enough to eat. As the name suggests, it 

contains 24 ingredients, some of which include lime, grapefruit, lemon, 

kiwi, blueberry, fig, guava, red grape, and blackberry, which sound more 

at home in a fruit salad than in a moisturiser. But as Chereen points out, 

“Why would you put things on your face that you wouldn’t eat?” Fair 

point. You won’t see any ingredients that you can’t spell or pronounce, 

and there’s a fair chance you’ll even understand what they are for. 

But don’t let the seeming simplicity of the formula fool you. Chereen has 

spent 12 months in the laboratory with biochemists, aromatherapists 

and scientists fastidiously testing just which ingredients work with 

each other. “It takes a long time to experiment with ingredients to get 

the right connections.” 

It makes you wonder if the scientists at the famed Ponds Institute who 

walk around in their white lab coats with clipboard in hand use as much 

rigour in their work. 

“I’ve seen seven active ingredients in a product, but never, in the world, 

24,” asserts Chereen. “I believe this product, in terms of technology, is 

four or five years ahead of its time.” 

So what led a nearly 40-year-old Coasty mum and businesswoman to 

pump all her money and faith into a skin care product that has to compete 

in an already over-crowded and highly competitive marketplace? This 

is not backyard basket-weaving, but a groundbreaking product (with 

another 14 in the making) that is likely destined for the big retailers such 

as David Jones and Myer, with a goal to penetrate lucrative overseas 

markets in Dubai, China and beyond. Clearly it’s risky business and not 

for the faint-hearted. 

If every woman in the world woke up one day, 

slapped herself on the forehead and said I’m 

fine just the way I am’, whole economies would 

crumble and these companies would fall. 

Like most of us, Chereen was sick of seeing all the propaganda 

surrounding skin care and was frustrated at not being able to find a 

product that did what it said it would. 

It’s nice to have a local expert on our side - one who doesn’t drink her own 

bath water (imagine what that would do to your complexion). Combine 

that skill with a highly developed business brain that saw her selling her 

mum’s Quality Streets chocolate wrappers rewrapped around stones to 

make a few dollars at a young age, and you begin to understand why 

she’s taking on this latest challenge. 

An interesting, if somewhat curious assortment of occupations means 

this ex-chef, private investigator, and beauty therapist is perfectly placed 

to be in the lab playing with plant extracts to put on your skin. 


profilemag.com.au

PILATES IS... 

ABSOLUTE 

PRECISION 

STUDIO PILATES 

60 FOURTH AVENUE 

MAROOCHYDORE 

PHONE: 5479 5767 

FOR AN APPOINTMENT 

Her many years cheffing in South Australia have given her an appreciation 

of the health benefits of good, fresh food. “My first trade was as a gourmet 

cook. That’s where the influence of the food and the ingredients has 

come from. You are what you eat,” Chereen reminds me as I try to forget 

about the chocolate biscuit I devoured for breakfast. Note to self - buy a 

punnet of strawberries on the way back to the office. 

Her skills as a private investigator (she’s still got her licence, so don’t 

mess with her - she knows where you live and where you were last 

night) means that she leaves no stone (or stone fruit) unturned. Attention 

to detail is pretty helpful when you’re playing with a careful balance of 

ingredients that people put on their face. 

And her years in the beauty industry listening to how men, women and 

teenagers want to feel and look, means she’s on the money with a 

product she knows people are looking for. 

So if you’re sick of tubes, tubs and tins of ‘urgent 

relief cream’ which sound more like a cure for 

haemorrhoids than a moisturiser, you now 

have another option. And it’s pretty 

cool that it’s right here in our own 

backyard, made with love and 

care by another extraordinary 

Coast entrepreneur. z x 

www.C24.com.au 

DE-STRESS FOR SUCCESS 

because you deserve it... 

relaxation lounge 

dual room 

spa parties 

high performance facials 

microdermabrasion 

hand + foot treatment 

brow + lash perfection 

all waxing 

spray tanning 

gel toes 

relaxation massage 

pamper packages 

gift vouchers www.limehealthandbeauty.com.au 

shop 5/22 king st, cotton tree 

opposite post office, easy parking 

ph: 5443 8201 


z x image 

strong beautiful teeth - 

now it’s your choice 

It has happened to us all; you break a tooth eating a chewy mint or 

munching on a piece of pork crackling. 

Your dentist can now reconstruct your broken tooth or replace old 

cracked amalgam fillings with Cerec. Cerec is a bio-compatible ceramic 

product that protects and preserves your own tooth’s structural integrity. 

It is long lasting and durable and takes only one appointment. 

How do we do this? Depending on the severity of your broken tooth, the 

whole procedure takes one to two hours. However you don’t have to be 

there the entire time ... just at the beginning and end of your appointment. 

You can go for a walk or shop while your dentist is doing the 3D computer 

design work. 

The old defective filling and / or decay is removed and a reflective powder 

layer lightly coats your tooth to prepare your tooth for imaging. Your dentist 

uses a small pen-like camera to take a 3D photo image of your broken 

tooth. This image is transferred to a sophisticated computer which the 

dentist uses to create your new customised 3D restoration or crown. 

For more heavily broken teeth, a traditional treatment has been a crown, 

which can take several separate appointments. Using the Cerec method, 

most crowns can be completed in a single appointment without impressions 

or temporary crowns. 

Cerec uses computer aided design / computer aided manufacture 

(CAD/CAM). Diamond coated instruments mill a ceramic block to 

reproduce the design of your new tooth which your dentist has created 

on the computer. The individually manufactured ceramic tooth fits 

exactly, like a jigsaw puzzle piece! A unique light hardens the bonding 

material between the ceramic (porcelain) and the rest of your remaining 

tooth structure. Your new filling or crown is then polished to ensure it 

feels smooth and natural. 

Maximum strength, great looks! z x 

Dr Simone Ricketts 

Smile by Design 

5443 2888 

smilebydesign@optusnet.com.au 

the sun 

and our skin 

As a woman, looking good is feeling good. When we are tanned we 

are often complimented on how well we look, however, the sun is 

generally bad for our skin. It prematurely ages it and most of us are aware 

of the relationship between ultra-violet (UV) exposure and skin cancer. 

Osteoporosis experts argue some sun exposure is beneficial for bone 

protection. The current daily recommendations for the Brisbane area are 

6 - 7 minutes in summer and 15 - 19 minutes in winter. This is before 

10am and after 3pm based on moderately fair skin and exposure of face, 

arms and legs. 

If it was not for UV exposure, our skin would not age until we were in 

our eighties! Aged skin is wrinkly, dry, saggy and mottled and is more 

evident in the hands, face and neck. Collagen, a component of skin and 

its blood vessels, gets damaged causing these changes. To reduce the 

changes, exposure should be minimised. Smoking should be stopped 

as it exacerbates the problem. Moisturising after washing is helpful but 

over-washing should be avoided. 

In Australia, there are more than 1500 deaths each year due to skin 

cancer. It is classified into melanoma and NMSC (non-melanoma skin 

cancer.) NMSC includes the common BCC (basal cell carcinoma or 

“rodent ulcer”) and SCC (squamous cell carcinoma.) It is now known that 

skin cancer risk is related to exposure in childhood and early adulthood. 

Others at risk include fair skin types, people who work outdoors and 

people who have immunosuppression. 

When examining a lesion, look for a change in size, shape or colour. 

Itching, bleeding, inflammation and loss of symmetry are also important. 

If you are unsure it is best to see your GP. 

Remember prevention is better than cure! Avoid the sun between 10am 

and 3pm, wear a broad-rimmed hat that shades the face and neck, 

wear sunglasses and sun-protective clothing, apply a water-resistant 

sunscreen (SPF30+) every two hours, remain in the shade, and resist 

the use of solariums, sun-beds and sun-lamps. If a tan is still desired, try 

a false tan product that will avoid the unnecessary UV exposure. z x 

Dr Allison Butler 

Coastal Family Health 

5444 1522 

www.coastalfamilyhealth.com.au 


profilemag.com.au

image z x 

magic mineral for 

your skin’s health 

Mineral make-up is the beauty phenomenon of 2008! As a beauty 

professional, I recommend it for the countless benefits associated with 

wearing a natural, pure substance on your skin. Unlike most chemicallyladen 

foundations, the minerals and pigments used come directly from 

the earth, boosting your skin’s health. 

Anyone can wear mineral make-up, and for this reason it has become 

a hit at Lime Health and Beauty. It’s ideal for women suffering skin 

conditions such acne, congestion, breakouts, sensitivity, rosacea or 

excessive redness. 

Mineral make-up is made without fillers and binders such as talc or mineral 

oil found in most products. Nor does the product contain chemical dyes, 

fragrance or preservatives, the most common allergens in cosmetics. 

how to wear it 

Apply your make-up as sparingly or as generously as needed. Once you 

have perfected the art of applying it, which takes a little practice, you will 

never go back. The best way to learn the action and to perfectly match the 

colour to your skin is to book a consult with your beauty professional. 

tips and hints 

Make sure your moisturiser has absorbed before you apply your 

mineral foundation. 

Mineral make-up is concentrated so a little goes a long way. Apply in 

circular buffing motion, swirling all over the face. 

For the best finish, use a hydrating spritz formulated for mineral foundation 

to set the minerals for a long-lasting dewy finish. 

I prefer a pressed mineral foundation as they are less messy, as you don’t 

have to shake them to release the minerals. My favourite brands are Skin 

02 and Jane Iredale. 

Check the label to make sure it is talc-free, a product that contradicts 

what mineral make up is all about. 

Your skin will love you! z x 

Leigh Walker 

Lime Health & Beauty 

5443 8201 

www.limehealthandbeauty.com.au 


z x makeover 

C r a f ti n 

Karen 

z x photography michelle hill 

AFTER 

BEFORE 

Practice manager Karen Brodbeck’s entry for the corporate makeover 

hit all the right notes for us. 

“I work in an industry where creating smiles is a makeover in itself and 

inspires confidence in those we help. Sadly I don’t feel that confidence 

when I look in the mirror. I am proud to be Ocean Orthodontics’ manager, 

I just wish I looked the part.” 

We could see Karen desperately needed to have her look refocused 

so she could match her role in the business, and with a little help from 

Wade from Strut Hair and the magic make-up wand of Vivienne Somers, 

Karen’s look has been transformed into that of a corporate manager. 

After her makeover, Karen said, “The way we do our hair and make up 

needs to change as we get older and the way I put make-up on was 

still how I was taught in my teens. Thanks to the fantastic crew at Strut 

and the wonderful tips I got from Vivienne Somers I now feel and look 

appropriate for my position. This has given me the confidence to go 

further forward with my career. Thanks to profile magazine and their team 

for this opportunity.” 

hair z x wade 

As soon as Karen walked in to the salon I knew we needed to make a 

big change. With Karen’s’ hair type I explained that she needed to either 

grow her hair longer or cut it off because at the moment she was stuck 

in the middle. We opted for the latter and gave her a totally new look with 

a short, easy to manage, modern style. We also added some warmer 

tones in highlights and a natural base colour with some dark foils for 

contrast - a big change for a great result! 


makeup z x vivienne 

The foundation used was a sheer MAC face and Body Liquid in C3 to 

minimise fine lines, as a heavier foundation settles in expression lines, 

exaggerating them. I kept the eyes open with light shimmering silver shades 

from Estee Lauder applied over the entire lid and brow. Karen’s eyes are 

naturally quite dark and so any shades for the eyes should steer clear of 

plum or blue tones. Karen is used to wearing darker shades of lipstick but 

as we age, softer shades are more flattering so I used Lancome in Beige 

No:234. Finally, I used Megan Gale’s blush stick to apply soft colour to 

the apples of Karen’s cheeks to add a youthful glow. z x 

win 

Each issue, profile magazine will give one lucky reader the chance 

to update their look with a complete corporate makeover. Let Wade 

and the team from Strut Hair update your hairstyle with a new cut 

and colour, while our professional make-up artist, Vivienne Somers 

creates a fresh make-up look for the office. 

The winner will also receive a two-hour wardrobe overhaul consultation 

from Styling You by Nikki, valued at $200 (www.stylingyou.com.au). 

Total package value is $525. 

To enter, tell us in 50 words or less why you need a corporate 

makeover and include a recent photo of yourself. 

Send your entry to info@profilemag.com.au or post to 

Corporate Makeover 

PO Box 5012, Maroochydore BC QLD 4558. 

See www.profilemag.com.au for terms and conditions. 

profilemag.com.au

makeover z x 

shop 2 / 59, sixth avenue, cotton tree 5451 1316 

www.conspicuous.com.au 

purchase online for delivery australia wide 

shoes, bags and beautiful things 

Time is precious... 

but so is a great hair do 

When your time is important but you still 

expect top quality results, see the team at 

Strut Hair & Beauty 

the corporate lifestyle experts 

Cut, colour and treatment 

Full head foils and style cut 

Corporate men’s cut 

1.5 hour – 2 hours 

2 hours 

20 – 30 mins 

Appointments start on time with a money back 

guarantee on quality of service 

21 Beach Road, Maroochydore 5443 5605 


z x wardrobe 

Art 

wearable 

Suite 2, Kawana Professional Centre 

134A Point Cartwright Dr, Buddina Qld 4575 

Coastal Family Health is the leader in providing high quality and comprehensive healthcare for the whole family from newborns to the elderly. 

Our centre is staffed by seven GP’s, including four female doctors, who are available to 

consult on all aspects of women’s health, ante-natal care family medicine. 

Dr Scott Parsons (Paediatric GP) | Dr Fiona McGrath | Dr Scott Phipps 

Dr Michael Walsh | Dr Raylea Parkes | Dr Robyn McIntyre | Dr Allison Butler 


profilemag.com.au

wardrobe z x 

Weekends on the Sunshine Coast are about catching up with friends. 

Do so in eye-catching style with designs by Sunrise Beach-based 

label Tulipani. Casual, easy-to-wear pieces stand out from the pack 

thanks to the designer duo’s original art which features on most of the 

label’s designs. The label’s second summer collection (pictured) was 

launched at last month’s Mercedes-Benz Brisbane Fashion Festival 

and it’s landing in stores soon. 

stockists: Tulipani’s second summer collection will be stocked at Zambezee’s 

Maroochydore and soon-to-be opened Noosaville boutiques. phone 5475 4466 

Tulipani’s first summer collection is stocked at Charmant, Mooloolaba 

and lily’s on Hastings, Noosa Heads. www.tulipani.com.au 

clockwise from left 

Tulipani Kris Kros dress rrp $213.40 (front) 

Tulipani Cut Out dress rrp $138.60 

Tulipani To Be swing top rrp $134.20 

Tulipani Rubio dress rrp $211.20 

Tulipani Correspondent dress rrp $204.60 

Tulipani Kris Kros dress rrp $213.40 (back) 

Shop 29 Gallery Level Brisbane Arcade Ph.3210 0999 

Shop 2 Seamark on First Avenue, Mooloolaba Ph.5444 7560 

www.italiaboutique.com.au 


z x business 

structuring 

your business 

During our seminars on business structures, 

our business advisory team will ask questions 

like, “Who’s got a company?” or, “Who’s got 

a trust?” Some attendees have one or the 

other - some have both. We then ask if they 

understand why. The honest ones generally 

confirm that they don’t. 

Has anyone ever explained the often competing 

issues of juggling tax effectiveness, asset 

protection, succession and estate planning? 

Buying or setting up a business can be complex 

and costly. There are many considerations, 

most of which involve shelling out more money 

than first expected. Oddly, this can sometimes 

mean cutting costs on the setting up of the 

legal structure. 

That initial stage of the cycle is all blue sky. The 

prospect of anything going wrong is far away. It’s 

much easier just to plunge ahead, deferring the 

hard bits until the expected success has become 

ho-hum and there’s time and cash aplenty. 

Except that rarely happens. After start-up it all 

gets more intense. Business gets busier, growth 

saps time and cashflow and when the need for 

change comes, it is seldom convenient and 

never cheap. Best then to just go into denial 

and hope for the best! 

This shows in the number people whose 

trading structures show scant regard for the 

need to quarantine commercial risk from 

personal assets, or for the downstream 

revenue consequences of even the planned 

movement of business assets, let alone 

anything unplanned. 

There is no perfect solution, no one structure 

which balances all these considerations with 

an optimal outcome for each. It’s a compromise 

between expediency, complexity, set-up and ongoing 

compliance costs. Being prudent enough 

to periodically revisit and retune is the key. 

The devil is always in the detail. Anyone can 

download the rudiments of legal structure from 

the internet. Only someone who knows what 

they are doing will understand the implications 

of the detail, its application, the knock-on 

effect of seemingly minor changes, and the 

adjustments needed to give it legs. z x 

Tony Sowden 

Sajen Legal 

5458 9999 

www.sajenlegal.com.au 

why use a 

hr consultant? 

Life is definitely getting busier! Our lives are 

hectic and demanding, our work / life balance 

and desired family time is a daily battle to 

achieve and as a result, we are looking 

to outsource where-ever possible in an 

effort to create more harmony and balance. 

Business owners are outsourcing the key 

responsibilities that they perhaps do not excel 

at, to experienced professionals. 

With respect to our staff and the human 

resource aspect of our business, larger 

businesses usually have a human resource 

manager on site. 

But, what if you don’t have a dedicated human 

resource manager? 

Whether we operate large, medium or small 

businesses it is our responsibility to provide 

the necessary foundations for the success of 

that investment. It is widely understood that 

employees do not leave companies. They 

leave managers or organisations due to the 


company’s inability or unwillingness to provide a 

strong work culture, professional development, 

stimulation and / or support. 

Leadership, work culture and reward and 

recognition programs are pivotal in retaining 

highly experienced personnel. I am excited to 

see more organisations have identified this and 

have put strategies in place to build strong, 

productive, happy and effective teams. 

One of the keys to a successful employment 

relationship is identifying the necessary steps 

in achieving well structured human resource 

practices and then being consistent in following 

your procedures. 

Company policies, well thought out recruitment 

and induction procedures, and training and 

operating manuals will ensure you recruit, 

induct and educate your employees around 

expectations and company direction. 

Once employees have been recruited and 

inducted into your company, regular monitoring 

of their performance against your goals 

and their responsibilities coupled with open 

communication and positive reinforcement will 

partner your newly developed systems ensuring 

the long term success of your team. 

Having good human resource systems in 

place is critical in minimising the stress and 

industrial relations risks associated with 

employing staff. z x 

Michalle Faulkner 

Essentials 4 Business 

5438 0797 

www.essentials4business.com.au 

profilemag.com.au

Want more than just an accountant? 

PJT Accountants & Business Advisors do more than just count beans! 

Located on Innovation Parkway Kawana Waters, PJT offer a FRESH 

PROACTIVE approach to your accounting needs. Our Key Services include: 

Business Development & Advisory Services - Financial Planning 

Superannuation - Finance Brokerage - Compliance 

Hotel Industry Specialists 

IMPROVE YOUR CHANCES OF SUCCESS. 

MAKE THE RIGHT CHOICE FOR YOUR BUSINESS. 

Telephone 07 5413 9300 

www.pjtaccountants.com.au 

5479 0055 

Fax: 5479 0011 

48-50 Sugar Road, 

Maroochydore 

info@coastalbrokers.com.au 

REIQ Accredited Business Broker 

REIQ Accredited Business Valuer 

Business Consultants 

If you are looking to buy or sell a business in the greater Sunshine Coast region, from a small 

service business through to a large multi million dollar concern, you should talk to us or visit our 

website before you do anything. We have more skilled brokers than any other business broker on 

the Sunshine Coast with much more business and valuing experience than any other brokerage. 

Which means the right selling price and the right buying price every time. 

Come to our website, see all the businesses we have for sale and everything else 

we can do for you. 

www.coastalbrokers.com.au 

Coastal Business Brokers. We sell more businesses 

because we have more businesses to sell. 


How does your business 

handle H.R. issues? 

Essentials is your human resources support team 

offering practical solutions to all business sizes 

H.R Management 

Recruitment 

Industrial Relations 

Performance Management 

Programs 

Call today for a free initial consultation 

Phone 54380797 

www.essentials4business.com.au 

Level 4 Ò Maroochydore on FirstÓ 

10 First Avenue 

(PO Box 185) 

MAROOCHYDORE QLD 4558 

PH: 07 5458 9999 


profilemag.com.au

usiness z x 

preparing 

for growth 

Women are industrious natural business 

makers. If you need evidence just attend a 

Sunshine Coast Business Women’s Network 

breakfast and you’ll witness this first hand. 

For many enterprising women, the first goal of 

becoming your own boss is usually to match or 

replace employment earnings. 

With that done, it’s about being taken seriously, 

implementing growth strategies and at some 

stage in the future, cashing in. 

However, all too often businesses which have 

developed in this manner lack the formal 

structure necessary for maximising returns for 

its owner, let alone be sold at its full worth. 

There is no one-size-fits-all business structure. 

Get it wrong and you will probably pay more 

tax than necessary and in a worst case 

scenario, you could lose everything including 

your family home. 

Whether you decide to operate as a sole trader, 

a partnership, proprietary limited company or 

family trust you must consider asset protection, 

income tax and capital gains tax minimisation. 

Your business structure should offer flexibility 

so that you can achieve goals, including the 

future sale of your business. 

Your structure needs to be capable of admitting 

partners or allowing them to sell out or exit the 

business due to ill health. It also needs to be 

able to withstand a marriage breakdown, the 

death of one or more partners, and should 

facilitate the seamless passing from one 

generation to the next. 

While tax minimisation is extremely important, 

this issue is secondary to asset protection. 

In an increasingly litigious business environment, 

your exposure to risk should be carefully assessed 

and your business structure established 

to legally maximise the distance between your 

personal and business affairs. 

While your accountant will assist in setting this 

up, there is much you can do to provide a strong 

administrative structure; including implementing 

a well-supported computerised accounting 

system capable of growing with you. 

Document what you do and how you do it in a 

‘standards manual’ that will act as a training tool 

for new staff and will impress potential buyers 

looking for established business processes. z x 

Rachael Stonier 

Focus Professional Group 

5479 2833 

www.focuspg.com.au 

benchmarking... what is 

a business really worth? 

The best way to accurately value a business 

is by comparing it with businesses of simular 

type, in the close vicinity that have sold recently. 

Unfortunately there are no government statistics 

you can use to do this - not even actual sale 

prices. You can value a house fairly easily 

because the data exists about other similar 

house sales in the area, but there is nothing 

publicly available like this for businesses. 

Accountants are limited by information available 

to them. Most of the time an accountant’s 

valuation of a business is based on academic 

principles and frequently they may not relate to 

the true market value. This is mainly because 

accountants will not have enough comparisons 

to work with, so they can only use text-book 

methods of valuing businesses, which can be 

starting point only. 

So how do you arrive at the real market value of 

the business you want to buy or sell? 

A business broker will usually have all the 

information needed to do this. At Coastal 

Business Brokers for example, we have a 

massive database of historical sales data 

accumulated over many years that includes 

the type of business, address, asking price, 

full selling price, plant and equipment value, 

stock, turnover and net profit among all the 

other details you need to calculate a true rate 

of return on investment (ROI). 

We benchmark every sale this way. It enables 

us to more accurately compare the business we 

are assessing with other businesses of simular 

type which we have sold over the years. 

So, if you are thinking of selling your business, 

ensure you get the value it is worth by consulting 

a business broker who has access to the latest 

information to help you achieve the best and 

most accurate price, and help you sell your 

business quicker z x 

Brendon Crabtree 

Coastal Business Brokers 

5479 0055 

www.coastalbusinessbrokers.com.au 


z x business 

M a ste rwords jo jones z x photography michelle hill 

of the house 

rick burns 

Jo Jones chats with Rick Burns, Managing Director of PJ Burns, about his passions in life; surfing, his wife and children, his many friends, his 

Hummer and his dream to one day tour the US and Europe on a motorbike. 

With his snowy white hair and 

burly frame, Rick Burns could be 

described as one part hippy, one part 

biker and one part Santa Claus, but despite 

his appearance, the founder and owner of PJ 

Burns is one hundred percent devoted to his 

family and is an easy going boss. 

Rick is one of those quietly confident types - a 

dark horse - reluctant to boast about his extraordinary 

achievements including 30 years at the 

helm of the reputable local building company, 

an incredibly successful business. He is very 

humble about it but 30 years in the madness 

that is the building industry is an awesome feat 

that only a select few can lay claim to. 

He does admit, though, that his recent 

appointment as director of the Queensland 

Master Builders Association has been a very 

proud moment, “I feel really good.” His coyness 

belies his inner confidence. 

A whiz at work and respected for his flexibility 

by his employees, family is Rick’s main priority. 

It’s hard not to admire a man who lists meeting 

his wife of 28 years, Jan, as his most cherished 

memory. What wife wouldn’t want to hear that? 

He has great admiration and love for each of his 

daughters, too. And the feeling is mutual. Three 

of his daughters work in the family business (the 

fourth works for radio station Zinc 96) and they 

don’t just eat lunch together, most days they 

actually look forward to it. “I think they’re pretty 

happy with their dad!” he laughs, referring to 

their closeness. 

Mixing business and friends 

doesn’t gel with most 

people’s work philosophy 

but Rick seems to have 

perfected the art. 

But Rick doesn’t only count blood relatives at 

work as family. Many of the PJ Burns ‘family’ 

are long time friends. Referring to CEO, John 

Harding, he proudly states, “I’ve got one best 

friend that works with me who’s been my best 

friend since fourth class. Nearly everyone who 

works for me is a friend.” 

Mixing business and friends doesn’t gel with 

most people’s work philosophy but Rick seems 

to have perfected the art. He insists that he can 

identify those friends with whom it is possible to 

go into business. “I can definitely build houses 

for my best friends. A person can be a really 

good friend but you don’t go into business with 

them. You just choose carefully.” 

He hasn’t always been so assured though. He 

credits his father for nurturing his self belief, “He 

saw in me what no one else could see. He’d 

say ‘Yes, you can do that’ and I’d say ‘No, I 

can’t, I like the first block of units I built. I find I do 

the same with my kids. I say to them, ‘Yeah, you 

can do that. Trust me - I know you can.’” 

In a rare day away from the office, Rick is a 

keen surfer. For the past 14 years, he has gone 

away with three mates once a year on a ten 

day surfing holiday, generally to northern NSW. 

Testament to his happy relationship with Jan, 

he goes not only with her blessing, but with her 

encouragement, too! “We have a ball,” he adds 

mischievously. 

In fact, Rick’s childhood involved a bit of 

mischief, too. He mirthfully says, “I had a 

great childhood. There are so many good 

memories.” His time in the scouts afforded 

him some of his most amazing experiences. 

“I was a boy scout. Every weekend we did 

something - hiking, going somewhere, building 

something, doing something.” 

But one scouting experience in particular is 

still vivid, “When I was about 12 I was at Garie 

Beach near Cronulla on a scout adventure 

and got sucked into big surf. I managed to 

get back to shore but it was a life changing 

situation. I thought I was going to go.” 

This relaxed boss plans to semi retire soon 

to indulge his other passion and take his 

wife on motorcycle trips across the USA and 

Europe. As he looks lovingly at his BMW bike 

parked nearby his Hummer in the garage, 

you can just picture the happy ending to this 

remarkable career. z x 


profilemag.com.au

KNOWLEDGE | EXPERIENCE | RESULTS 

Focusing on... 

Management & Financial Accounting 

Taxation Planning & Reporting 

Business Growth 

Corporate Compliance 

Self-Managed Superannuation 

Specialising in... 

Business Structure 

Retirement Village Consulting 

Forensic Auditing 

Level 5, 57 The Esplanade 

Maroochydore 

p 5479 2833 

f 5479 0111 

e mail@focuspg.com.au 

w focuspg.com.au 


z x business 

opportunities abound 

in property investment 

Smart property investment can be an ideal 

wealth creation vehicle. Historically, house 

prices provide a steady return in the form of 

capital growth. Rental yields are also currently 

increasing as vacancy rates drop to record or 

near-record lows. 

An integral part of successful investment is 

securing appropriate finance. The range of 

investment loans and loan features available 

to suit both new and experienced investors is 

extraordinary, ranging from simple home loans 

to complex loans that allow you to manage tax, 

gearing and repayments. 

Some common borrowing options include: 

line of credit - popular for the ability to draw 

funds back up to the limit, thus allowing you 

to purchase additional properties without the 

need to apply for additional loans. 

interest only loan - suits investors who are 

focused on achieving capital growth, and goes 

hand-in-hand with negative gearing. These 

loans will usually have lower repayments than 

a principal and interest loan. 

paying your interest in advance - also used in 

conjunction with negative gearing, allowing you 

to claim the costs against your tax a year earlier. 

Before making a final decision on your 

investment finance, you should seek advice 

from your accountant on investment and 

taxation rules for your particular situation. 

To continue to get the most out of the borrowing 

side of your investment as you manage and 

grow your portfolio, you should: 

Review your property investment loans regularly. 

Over the course of a long-term property 

investment plan, the type of loans available and 

your situation may change. 

Be disciplined about the kinds of add-ons you 

pay for with your investment loan. Only get 

features and benefits you will really use. 

Do the math and change loans if there is a long 

term benefit. Even though the costs can add 

up to anywhere from hundreds to thousands of 

dollars, changing to a more sensible structure 

or lower interest rate now may actually save 

you more over a long investment period. z x 

Lindy Kelly 

Loan Market 

5477 2125 

lindy.kelly@loanmarket.com.au 

where has all my 

money gone? 

A common cry among small to medium sized 

business owners is, “Where has all my money 

gone?” If this is a question you have asked 

yourself before, then there is an important 

thing missing from your life and your business 

… a cashflow. 

In reality, the majority of businesses do not have 

a formal cashflow in place. Why is this? Either 

people truly believe they have one in their head 

or they simply don’t know how to complete and 

monitor a cashflow. 

Have you ever been in a situation where you 

have had to pay wages and the BAS in the 

same week, but didn’t have enough money? If 

so, you need to get your cashflow out of your 

head and onto paper. 

A cashflow doesn’t necessarily have to be scary 

and complicated. Start small by doing a cashflow 

for the month and follow these steps: 

What income will the business receive? 

- Identify what debtors will pay 

- Compare to collection trends in the past 

List all expenses that need to be paid 

including BAS and tax payments 

Deduct outflows from inflows 

Once you are comfortable with doing this basic 

monthly cashflow, you are ready to take the 

next step. Expand your cashflow to cover 12 

months and use your cashflow for goal setting 

and developing an action plan. 

Now that you have a cashflow in place, you will 

be able to use it to assist you in business to: 

Realise and understand when cash is available 

Realise your peak lending requirements 

Plan and prepare for expansion, stock control 

and taxes 

Analyse and anticipate key expenses or 

capital purchases 

This important tool will guide your business and 

you’ll soon wonder how you ever managed to 

get by without one! z x 

Jodie Thompson 

PJT Accountants 

5413 9300 

www.pjtaccountants.com.au 


profilemag.com.au

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z x interior 

B a th i n g 

beauty 

Why travel to the metro cities to shop for the latest bathroom trends when we have everything we need right here on the coast? We showcase 

some of the ultimate bathroom trends from NCP Bathroom Centres and our interior designer, Karen Neuendorf shows you how to create your 

very own rejuventation zone. 

What is it that we enjoy most about visiting a 5-star hotel? Is it the 

soaring foyer on arrival, the plush furnishings or the indulgent 

overly-pillowed layering of a giant king-sized bed? I don’t know 

about you, but for me it’s the bathroom, and the more Romanesque the 

proportions the better! 

The Romans certainly knew a thing or two about bathing. Their bath 

houses were large and opulent places of tranquility where battle weary 

bodies were healed. 

While public bathing rituals have long been abandoned, our bathing 

experience still plays an important role in our state of mind and body. 

When building or renovating, aim for roomy, open and clean bathing 

spaces. Ensure amenities are well positioned for convenience; his 

and her cabinets and basins, a full-sized bathtub so you may recline 

completely and a shower-rose which meets water-wise specifications 

without compromising water flow. 


Engage your tactile senses and decorate with luxurious, colour 

coordinated manchester items - plush bath sheets, and underfoot, thick 

bath mats for your toes to sink into. 

Create a greater sense of space by tiling the floor and walls in the same 

colour or type of tile. A vertical feature will elevate the ceiling, while a 

wall-hung water closet and vanity will save on floor space. 

Adjoining your bathroom will be your walk-in robe or if you have the 

budget, dressing room. 

Ultimately a ‘less is more’ philosophy is the key to a blissful rejuvenation 

zone and de-cluttering your mind to allow your body to heal. z x 

Karen Neuendorf 

Neuendorf Interiors 

5443 1188 

www.neuendorf.com.au 

profilemag.com.au

‘real estate with real energy’ 

terri frawley 

sales and marketing consultant 

Ken Guy Buderim 

p. (07) 5456 0410 

m. 0438 451 160 

54 Burnett St 

Buderim QLD 4556 

www.kenguybuderim.com.au 

are you ready to put 

me to work for you? 

clockwise from left 

Villeroy & Boch Memento basin in glossy black (instore soon), Villeroy & Boch Aveo free 

standing bath, Grohe Modern 210mm rainshower head - NCP Bathroom Centres 

Metallic scroll candle stick, $49.95, Morgan & Finch Baroque photo frame, $22.95 

Morgan & Finch cotton bath towels, Morgan & Finch small black clock, $39.95 - 

Bed Bath ‘n’ Table, Sunshine Plaza. phone 5443 8427. 

Villeroy & Boch Memento basin, New Glory (in store soon) - NCP Bathroom Centres 

NCP Bathroom Centres have been in business on the coast for over 55 years and are renown 

for stocking the latest trends in bathrooms. Visit NCP Bathroom Centres two world class 

showrooms at Noosaville (5449 7577) and Maroochydore (5443 2522) to view the latest 

products available. www.ncpbathroomcentres.com.au 


z x drive 

ken mills toyota team (centre - brett mills, far right - caroline mills) 

z x words and photography genine howard 

trading calves for cars 

Genine Howard meets the husband and wife team behind the Ken 

Mills Toyota, Nambour dealership and discovers why the term ‘cash 

cow’ is so incredibly relevant to their business. 

If you met Brett and Caroline Mills out at dinner one night, you would 

probably view them as an average young Sunshine Coast couple. However 

their age belies their experience - in the motoring industry that is. 

Brett Mills, owner of Ken Mills Toyota Nambour and the soon to be 

developed Sugar Road dealership, has lived and breathed cars his entire 

life. Born into the Mills family legacy, Brett was raised in Kingaroy and 

worked at the dealership from a young age. Brett knows a thing or two 

about cars and strangely, he also knows a thing or two about cows; well 

at least how to make money from them! 

“Brett’s family are extremely tenacious people, and Brett certainly carried 

on that entrepreneurial gene,” wife and business development manager, 

Caroline boasts. “When Brett was a young boy he decided to buy a 

cow,” she begins. Brett groans at the prospect of his ‘cow story’ ending 

up in the magazine, but it well worth telling to highlight Brett’s business 

nous, evident from an early age. 

Once the cow had come into calf, he on-sold the calf to the local markets. 

Soon after, he bought a second calf for only $5, and put it to suckle from 

the cow. He repeated the process a few times, on-selling the calves for 

a massive $180 each. Now that’s a cash cow! Caroline jokes that Brett 

has now exchanged “calves for cars” highlighting his continued business 

success. All jokes aside, both Brett and Caroline have worked extremely 

hard to establish a successful dealership in Nambour. Although Sydney 

executive Carolyn clearly had no idea where she was moving to at first, 

as when Brett asked her to move with him to the struggling dealership, 

her first question was, “Where’s Nambour?” 

Brett’s family are extremely tenacious people, and 

Brett certainly carried on that entrepreneurial gene. 

Six years on, one thriving dealership under their belts and another in 

Sugar Road on the way, the Mills are a shining example of local success. 

Their combined business experience has seen their Nambour dealership 

win multiple awards and create a strong team of dedicated staff, many of 

whom - from the detailers to the service parts team - are female. 

“We have tried to create a workplace where the staff are involved in the 

business”, Carolyn explains. “One of our Key Performance Indicators 

(KPI) is staff engagement. We want to lift the staff and make them feel 

good about working here.” 

Brett is also quick to point out that his main project at the moment is 

ensuring their new Sugar Road dealership provides an experience that 

will have their customers think, “This place is pretty cool.” 

With a new 4WD simulation test track as part of the development, it is 

certainly sounding pretty cool! 

Ken Mills Toyota Sugar Road development is expected to open in the 

next few weeks. Contact 5441 1544 for more details. z x 


profilemag.com.au

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Specication may change at anytime, illustrations are indicative only. 


BEFORE 

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