download PDF of rate card - Profile Magazine

the coast’s premier
corporate lifestyle publication
Profile magazine is the Sunshine Coast’s
only lifestyle publication dedicated to
raising the profile of the local corporate
community, in particular the women who are
leading the way.
With its unique blend of corporate profile stories,
interesting lifestyle editorials, spotlights on local
business and developments and advice on
surviving the corporate world, profile magazine
is a must read for any local wanting to achieve
success in all areas of their lives whilst living
on the coast and maintaining the lifestyle the
Sunshine Coast is renown for.
In realising that the majority of lifestyle decisions
are made by women and that women dominate
magazine readership, profile magazine primarily
targets a female audience.
It does so by placing the publication in the hands
of business women of the coast through paid
subscriptions and strategically placed copies at
professional offices, high end cafes and retailers,
along with places where women traditionally visit.
Women’s buying authority now goes beyond
traditional purchases like clothing, furnishings and
food. These days women are buying property,
choosing financial and technological services,
major household purchases and even dictating
which motor vehicle the family drives.
Target this lucrative under-valued audience
through the coast’s premier corporate lifestyle
publication - profile magazine.
Beautifully designed and presented, packed
with interesting local profile stories and advice,
profile magazine is the corporate women’s guide
to working and living on the coast.

overview
• Primarily targeting business women of the coast in the lucrative
AB demographic (typically 25+ business owners, managers and
professionals with an annual income in excess of $50,000)
• Relevant and engaging profile stories on successful Sunshine
Coast personalities and business people
• Targeted distribution network for maximum efficiency of
advertising investment
• The best possible media vehicle for targeting professional
women and affluent readers
• Produced by a team of magazine experts
• Stylish, high end publication, designed for a long shelf life
• Magazine will be used as a promotional tool endorsing
Sunshine Coast lifestyle, tourism and business
stats
circulation
distribution
15,000 copies
Monthly (minimum one month shelf life)
Paid subscription service and strategically placed free copies in cafès,
professional and medical offices and female targeted businesses
such as high end boutiques, hairdressers, female gymnasiums and
children’s retailers.
readership
targeting
print
size
37,500 + (estimated 2.5 minimum readers per issue)
Professional women and affluent readers 25-54 years old
Full colour satin
250gsm Alpine satin cover
80gsm Alpha matt
305mm x 222mm portrait

ates
rates per issue (+ gst) casual 3 issues 6 issues 12 issues
double page spread (before contents) 5400 4785 4290 3860
full page 2650 2380 2120 1855
half page (horizontal or vertical) 1350 1210 1050 950
third page vertical (only) 1090 965 845 760
quarter page vertical 850 765 680 605
quarter page horizontal 880 785 700 615
profile business promotion (full page)* 2000 n/a n/a n/a
profile business promotion (half page) 1200 n/a n/a n/a
flyer inserts A4 or smaller (min 10,000 inserts) 15c n/a n/a n/a
* full page profile business promotion only $1500 with any booked advertising package, 3 issues or more
loadings
Inside front or inside back cover 25%
Back cover 40%
Early general news (first 20 pages) 20%
Guaranteed position 10%
artwork
Artwork can be arranged for a fee of $100 + gst for initial artwork, then $50 + gst for additional changes.
Artwork fees are waived for bookings or 6 issues or more.
You are welcome to supply art complete (as per specifications on next page).
photography
Professional photography can be arranged for your advertisement from $90 + gst or $250 + gst for entire shoot
supplied on CD. All rights reserved to profile magazine.
bookings & material deadlines
bookings
10th of the month prior to print
new ad to be created components received by 10th of month prior to print
repeat an existing ad advice received by 10th of month prior to print
to modify existing ad components received by 10th of month prior to print
supplied art
complete art due by 10th of the month prior to print

specifications
Height x width (mm) No bleed With bleed
Double page spread (before contents) 305 (h) x 444 (w) plus 5mm
Full page 305 (h) x 222 (w) plus 5mm
Half page vertical
275 (h) x 93 (w)
Half page horizontal
135 (h) x 190 (w)
Third page
275 (h) x 64 (w)
Quarter page vertical
135 (h) x 93 (w)
Quarter page horizontal
65 (h) x 190 (w)
complete artwork
When supplying complete artwork,
please supply as a high resolution
PDF in CMYK, minimum 300dpi to
required size specification as outlined.
Send to design@profilemag.com.au
mechanical
Trim size 305 x 222, perfect bound, matt satin 250gsm cover, 80gsm stock, colour CMYK
profile business launch products
profile magazine aims to help increase the profile of your business not just by providing a unique advertising medium, but as
a complete profiling tool. Contact us about your next business launch party, print requirements, stationary design, coverage
of your next networking event or even a full page profile editorial complete with professional editorial and photography.
profile print
COMPLETE profile business launch package
• 1000 business cards, double sided with satin celloglaze
• 1000 DL brochures double sided on 310gsm artboard
• 1000 letterheads on 100gsm bond
• 1500 With Compliments slips on 100gsm bond
Total $1200 +gst
Purchase the above package and receive: a full page business promotion for only $1500 +gst SAVE $500
special
Business cards 1000 cards $185 + gst delivered
We can design and print all your stationary requirements at cost effective prices; letterheads, brochures, banners,
stickers, programs. Contact us for fast turn around and competitive prices on your next print job.
research
• Approximately 85% of all purchase decisions are made, or
directly influenced, by women.
• Many Australian women also manage the household finances.
Source: Industry Fund Financial Planning, May 2007
• 25-40 year old women are the fastest growing wealth
demographic and baby boomer females are the nation’s
biggest spenders.
Source: http://smallbusiness.sensis.com.au, Splash Consulting
• 56% of females, and 33% of males, turn to magazines as
their best source of information and ideas.
Source: www.magazinesgetcloser.com.au, Media Matchmaker
• Females 18-59 are more likely to be heavy users of
magazines than any other medium.
Source: www.magazinesgetcloser.com.au, Media Matchmaker
• Magazine advertising generates results by reaching the
right people at the right time through tightly targeting all
areas of reader interest and activity; all personal passions
from mass to niche.
Source: Reach, Richness & Results; Magazines Canada, 2002
• Women purchase or influence the purchase of 80% of all
consumer goods, including stocks, computers and automobiles.
Source: www.microsoft.com/smallbusiness