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Chapter 1<br />

Organizational Behavior and Management<br />

how factors such as the changing global environment, technology, and ethics affect<br />

work attitudes and behavior.<br />

Organizational Behavior in Action an Example<br />

The way in which individual, group, and organizational characteristics work<br />

together is illustrated in the way General Motors (GM) and Toyota cooperated to<br />

reopen a car assembly plant in Fremont, California—a plant that GM had previously<br />

closed because of its poor performance. (See Insight 1.1.)<br />

INSIGHT 1.1<br />

O R G A N I Z A T I O N A L B E H A V I O R<br />

9<br />

NUMMI FORGES AHEAD<br />

At Nummi, supervisors and workers<br />

cooperate on an ongoing basis<br />

to find new and improved ways to<br />

assemble cars. Workers also<br />

receive training when any<br />

changes are made to the car<br />

model or method of assembly to<br />

ensure the high quality the car<br />

plant is known for.<br />

In 1963, GM opened a car plant in Fremont, California, 35<br />

miles southeast of San Francisco. 3 The plant was a typical<br />

assembly-line operation where workers performed simple,<br />

repetitive tasks on cars that moved steadily past them on<br />

assembly lines. From the beginning, the plant experienced many problems that<br />

reduced its performance. Worker productivity was low, and the quality of the assembled<br />

cars was poor. Worker morale was also low, drug and alcohol abuse were widespread,<br />

and absenteeism was so high that hundreds of extra workers had to be<br />

employed just to make sure that enough<br />

workers were on hand to operate the plant.<br />

To try to improve the plant’s performance,<br />

GM managers tried many things, such as<br />

changing the workers’ jobs, increasing the<br />

speed of the production line, and instituting<br />

penalties for absenteeism. None of these<br />

actions seemed to work, and, seeing no<br />

chance of improving performance, GM<br />

closed the plant in 1981.<br />

In 1983, GM and Toyota announced<br />

that they would cooperate to reopen the<br />

Fremont plant. GM wanted to learn how<br />

Toyota operated its efficient production system,<br />

and Toyota wanted to know whether it<br />

could achieve a high level of productivity by<br />

using Japanese management techniques on<br />

American workers. In 1984, the new organization, New United Motor<br />

Manufacturing Inc. (NUMMI), reopened in Fremont under the control of Japanese<br />

management. By 1986, productivity at NUMMI was higher than productivity at any<br />

other GM factory, and the plant was operating at twice the level it had operated at<br />

under GM management. Alcohol and drug abuse had virtually disappeared, and<br />

absenteeism had dropped to near zero. A new approach to managing organizational<br />

behavior had brought about this miracle.<br />

At the NUMMI factory, Toyota divided the workforce into 200 self-managed<br />

work groups consisting of three to five teams (today it has over 700 groups4) led by<br />

a group leader, and made the group rather than the individual workers responsible<br />

for the performance of the group’s assigned task. Each worker was trained to do the

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