chapter - Pearson
chapter - Pearson
chapter - Pearson
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Chapter 1<br />
Organizational Behavior and Management<br />
how factors such as the changing global environment, technology, and ethics affect<br />
work attitudes and behavior.<br />
Organizational Behavior in Action an Example<br />
The way in which individual, group, and organizational characteristics work<br />
together is illustrated in the way General Motors (GM) and Toyota cooperated to<br />
reopen a car assembly plant in Fremont, California—a plant that GM had previously<br />
closed because of its poor performance. (See Insight 1.1.)<br />
INSIGHT 1.1<br />
O R G A N I Z A T I O N A L B E H A V I O R<br />
9<br />
NUMMI FORGES AHEAD<br />
At Nummi, supervisors and workers<br />
cooperate on an ongoing basis<br />
to find new and improved ways to<br />
assemble cars. Workers also<br />
receive training when any<br />
changes are made to the car<br />
model or method of assembly to<br />
ensure the high quality the car<br />
plant is known for.<br />
In 1963, GM opened a car plant in Fremont, California, 35<br />
miles southeast of San Francisco. 3 The plant was a typical<br />
assembly-line operation where workers performed simple,<br />
repetitive tasks on cars that moved steadily past them on<br />
assembly lines. From the beginning, the plant experienced many problems that<br />
reduced its performance. Worker productivity was low, and the quality of the assembled<br />
cars was poor. Worker morale was also low, drug and alcohol abuse were widespread,<br />
and absenteeism was so high that hundreds of extra workers had to be<br />
employed just to make sure that enough<br />
workers were on hand to operate the plant.<br />
To try to improve the plant’s performance,<br />
GM managers tried many things, such as<br />
changing the workers’ jobs, increasing the<br />
speed of the production line, and instituting<br />
penalties for absenteeism. None of these<br />
actions seemed to work, and, seeing no<br />
chance of improving performance, GM<br />
closed the plant in 1981.<br />
In 1983, GM and Toyota announced<br />
that they would cooperate to reopen the<br />
Fremont plant. GM wanted to learn how<br />
Toyota operated its efficient production system,<br />
and Toyota wanted to know whether it<br />
could achieve a high level of productivity by<br />
using Japanese management techniques on<br />
American workers. In 1984, the new organization, New United Motor<br />
Manufacturing Inc. (NUMMI), reopened in Fremont under the control of Japanese<br />
management. By 1986, productivity at NUMMI was higher than productivity at any<br />
other GM factory, and the plant was operating at twice the level it had operated at<br />
under GM management. Alcohol and drug abuse had virtually disappeared, and<br />
absenteeism had dropped to near zero. A new approach to managing organizational<br />
behavior had brought about this miracle.<br />
At the NUMMI factory, Toyota divided the workforce into 200 self-managed<br />
work groups consisting of three to five teams (today it has over 700 groups4) led by<br />
a group leader, and made the group rather than the individual workers responsible<br />
for the performance of the group’s assigned task. Each worker was trained to do the