chapter - Pearson
chapter - Pearson
chapter - Pearson
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Chapter 1<br />
Organizational Behavior and Management<br />
7<br />
FIGURE 1-1<br />
What Is Organizational<br />
Behavior?<br />
Organizational behavior<br />
Provides a set of tools<br />
that allow:<br />
People to understand,<br />
analyze, and describe<br />
behavior in organizations<br />
Managers to improve, enhance,<br />
or change work behaviors so<br />
that individuals, groups, and<br />
the whole organization can<br />
achieve their goals<br />
all the other stores in the nationwide Neiman Marcus chain) has the goals of being<br />
profitable by selling customers unique, high-quality clothes and accessories and providing<br />
excellent service. As you can see, these goals are interrelated. By being helpful<br />
to customers, the salesperson’s behavior contributes to attaining (1) his personal sales<br />
goal, (2) the department’s goal of never keeping customers waiting, and (3) the organization’s<br />
goals of being profitable and providing excellent service.<br />
Recall from the <strong>chapter</strong>-opening case that Schlumberger’s goal is to attract<br />
customers by providing them with innovative, high-quality technical products. To<br />
achieve this goal, Euan Baird has had to find ways to use new information technology<br />
to speed the development of new products while keeping quality high.<br />
Schlumberger has been improving its ability to achieve these goals because of the<br />
way Baird encourages his employees to work hard and well and because of his concern<br />
for finding the right way to motivate and reward them. A key challenge for all<br />
managers, and one that we address throughout this book, is how to encourage organizational<br />
members to work effectively for their own benefit, the benefit of their<br />
work groups, and the benefit of their organization. How does Baird try to meet this<br />
challenge? He requires workers to work hard individually and in virtual teams to<br />
meet their goals, and he ensures that workers benefit directly from their hard work<br />
by recognizing their individual and group achievements. Now that change is becoming<br />
a way of life for many organizations, it is extremely important for managers to be<br />
constantly on the alert to find new ways to motivate and coordinate employees to<br />
ensure that their goals are aligned with organizational goals.<br />
Levels of Analysis<br />
Our examples of how managers can use organizational behavior tools to understand<br />
and alter behavior signal the three levels at which organizational behavior can be<br />
examined: the individual, the group, and the organization as a whole. A full understanding<br />
of organizational behavior is impossible without a thorough examination of<br />
the factors that affect behavior at each level.<br />
Much of the research in organizational behavior has focused on the way in<br />
which the characteristics of individuals (such as personality and motivation) affect<br />
how well people do their jobs, whether they like what they do, whether they get<br />
along with the people they work with, and so on. In Chapters 2 through 9 we examine<br />
individual characteristics that are critical for understanding and managing behavior<br />
in organizations: personality and ability, attitudes and values, perception and<br />
attribution, learning, motivation, and stress and work-life linkages (see Figure 1.2).