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Chapter 1<br />

Organizational Behavior and Management<br />

7<br />

FIGURE 1-1<br />

What Is Organizational<br />

Behavior?<br />

Organizational behavior<br />

Provides a set of tools<br />

that allow:<br />

People to understand,<br />

analyze, and describe<br />

behavior in organizations<br />

Managers to improve, enhance,<br />

or change work behaviors so<br />

that individuals, groups, and<br />

the whole organization can<br />

achieve their goals<br />

all the other stores in the nationwide Neiman Marcus chain) has the goals of being<br />

profitable by selling customers unique, high-quality clothes and accessories and providing<br />

excellent service. As you can see, these goals are interrelated. By being helpful<br />

to customers, the salesperson’s behavior contributes to attaining (1) his personal sales<br />

goal, (2) the department’s goal of never keeping customers waiting, and (3) the organization’s<br />

goals of being profitable and providing excellent service.<br />

Recall from the <strong>chapter</strong>-opening case that Schlumberger’s goal is to attract<br />

customers by providing them with innovative, high-quality technical products. To<br />

achieve this goal, Euan Baird has had to find ways to use new information technology<br />

to speed the development of new products while keeping quality high.<br />

Schlumberger has been improving its ability to achieve these goals because of the<br />

way Baird encourages his employees to work hard and well and because of his concern<br />

for finding the right way to motivate and reward them. A key challenge for all<br />

managers, and one that we address throughout this book, is how to encourage organizational<br />

members to work effectively for their own benefit, the benefit of their<br />

work groups, and the benefit of their organization. How does Baird try to meet this<br />

challenge? He requires workers to work hard individually and in virtual teams to<br />

meet their goals, and he ensures that workers benefit directly from their hard work<br />

by recognizing their individual and group achievements. Now that change is becoming<br />

a way of life for many organizations, it is extremely important for managers to be<br />

constantly on the alert to find new ways to motivate and coordinate employees to<br />

ensure that their goals are aligned with organizational goals.<br />

Levels of Analysis<br />

Our examples of how managers can use organizational behavior tools to understand<br />

and alter behavior signal the three levels at which organizational behavior can be<br />

examined: the individual, the group, and the organization as a whole. A full understanding<br />

of organizational behavior is impossible without a thorough examination of<br />

the factors that affect behavior at each level.<br />

Much of the research in organizational behavior has focused on the way in<br />

which the characteristics of individuals (such as personality and motivation) affect<br />

how well people do their jobs, whether they like what they do, whether they get<br />

along with the people they work with, and so on. In Chapters 2 through 9 we examine<br />

individual characteristics that are critical for understanding and managing behavior<br />

in organizations: personality and ability, attitudes and values, perception and<br />

attribution, learning, motivation, and stress and work-life linkages (see Figure 1.2).

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