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24<br />

Chapter 1 Organizational Behavior and Management<br />

Gregory Feith, senior air safety<br />

investigator, looks at wreckage<br />

from the crash of ValuJet Flight<br />

592 being collected in a hanger at<br />

Miami Airport.<br />

Investigators discovered that the cause of<br />

the crash was that oxygen canisters had not been<br />

fitted with the required safety caps that would<br />

have prevented the canisters from opening. The<br />

oxygen canisters ignited, causing the fire that<br />

brought down the plane. Why were the safety<br />

caps not fitted? Because managers of the<br />

Sabretech aircraft company had pressured two<br />

mechanics to save money by not installing the<br />

caps and then falsely labeling them as empty.<br />

The cost of the caps? $9.16.33 The cost of this<br />

unethical behavior? The deaths of 110 people.<br />

In 1999, Sabretech’s managers and workers<br />

were indicted on criminal charges for their<br />

part in the disaster. Sabretech is no longer in<br />

business, and ValuJet also was grounded because<br />

investigators believed its lax safety procedures<br />

were partly responsible for the incident. No<br />

party gains when organizations or their managers<br />

act unethically or illegally. Managers are directly responsible for developing<br />

and maintaining ethical work practices that ensure the well-being and safety of people<br />

both inside and outside the organization. ■<br />

Social responsibility<br />

An organization’s moral responsibility<br />

toward individuals or groups<br />

outside the organization that are<br />

affected by its actions.<br />

In addition to defining right and wrong behavior for employees, ethics also<br />

define an organization’s social responsibility, or moral responsibility toward individuals<br />

or groups outside the organization that are directly affected by its actions. 34<br />

Organizations and their managers must establish an ethical code that describes<br />

acceptable behaviors and must create a system of rewards and punishments to<br />

enforce ethical codes.<br />

Different organizations have different views about social responsibility. To some<br />

organizations, being socially responsible means performing any action as long as it is<br />

legal. Other organizations do more than the law requires and work to advance the<br />

well-being of their employees, customers, and society in general. 35 Ben & Jerry’s<br />

Homemade, Inc., for example, contributes a significant percentage of its profits to<br />

support charities and community needs and expects its employees to be socially active<br />

and responsible. Green Mountain Coffee Roasters seeks out coffee-growing farmers<br />

and cooperatives that do not use herbicides and pesticides on their crops, that control<br />

soil erosion, and that treat their workers fairly and with respect in terms of safety and<br />

benefits. Green Mountain also contributes a share of its profits for health and education<br />

in Costa Rica and other countries from which it buys coffee beans. Many Subway<br />

sandwich shops have specified hours when they give free sandwiches to customers<br />

who bring in canned goods to be given to food banks. Levi Strauss discovered that<br />

two of its suppliers in Bangladesh were employing children under the age of 14 in violation<br />

of International Labor Organization standards. Rather than requiring the contractors<br />

to fire the children, many of whom were the sole breadwinners in their families,<br />

Levi Strauss chose to pay for their education. They persuaded the suppliers to<br />

continue to pay the children’s wages while they were in school and to guarantee that<br />

their jobs would be waiting for them when they became of age.<br />

Not all organizations are willing or able to undertake such programs, but all<br />

organizations need codes of conduct that spell out fair and equitable behavior, if they

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