March 2013 - Police Aviation News

Police Aviation News March 2013 18
Police Aviation News March 2013 18
LONDON: The all red air ambulance has returned from its annual service with a new look
- emblazoned with emergency markings and key messages. The changing message on the
tail boom details the number of critical missions attended by the medical team, currently at
28,502 [including ground operations].
Graham Hodgkin, Chief Executive Officer of London’s Air Ambulance, said: “Our aircraft
provides the most effective opportunity for us to deliver our key messages to London and
potential donors, hence the strategic new look of our iconic asset. London’s Air Ambulance
is a charity relying on your support, delivering highly specialist doctors and paramedics to
the scene of critical injury, and the service is an essential part of London’s emergency infrastructure.
“Despite our extraordinary life saving work and prestigious reputation for medical excellence
throughout the world, our charity remains relatively unknown within the city in which we operate.
A stronger, more powerful relationship with all of our supporters will be a key component
of the current fundraising effort for a new, second helicopter this year.”
Martin Gilbert, Chief Executive of Aberdeen Asset Management and Patron of London’s Air
Ambulance, said: “This remarkable charity saves lives across the capital on a daily basis
and our decision to support it was an easy one. It deserves the backing of everyone who
lives, works and travels in London and I am incredibly proud to be one of its Patrons.”
Ed: The basic red scheme used by this operation dates from an earlier sponsorship deal
with the Virgin Group, it retains the basic red colour scheme but removes the logo.