14MB - Pirelli

nology) lines; 3) Innovation with the aim of creating new chains
of value through Epicentro, a new open, modular, expandable
architecture for Pirelli CPE software.
From the standpoint of geographical positioning, as well as broadening
the company’s presence in Europe, more investments are being
made to increase growth in emerging markets, with a special
focus on the South American market.
By following these lines of development, the company intends to
boost its credibility and competitiveness as a supplier in terms of
its range of solutions and its capacity to customize and deliver them
in complex projects. In so doing, it hopes to create the conditions
whereby it can hold on to its traditional customers, sustain growth
based on new customers acquired over the last three years, and develop
new markets in geographical areas with a high growth rate.
Milan Biocca, Italy - Pirelli Broadband Solutions
ANNUAL FINANCIAL REPORT 2008
65