14MB - Pirelli

Information systems
The Information Systems of the Pirelli Group, a fundamental tool
for managing the various business areas efficiently and a competitive
factor for the Group, are operated and coordinated centrally.
The main activities carried out during the year in the individual
areas of operation are described below:
ARCHITECTURES, INFRASTRUCTURES AND SHARED GROUP
SERVICES
Work began to convert Pirelli’s SAP environments to the new release
ECC 6.0. With regard to the distributed architecture (APISxp), the
migration of Baubecon (Pirelli RE Germany) IT systems to Pirelli
standards has been completed. The South American E-mail service
has now also been consolidated on Milan. This operation concluded
the program to consolidate E-mail. The services in this sphere for
the whole Pirelli Group worldwide are now distributed from the
sole site in Milan.
New contracts have been signed according to which PSI - Pirelli
Sistemi Informativi S.r.l. will provide Data Center services
to Prysmian S.p.A. until the end of 2011 and will operate the
Telecommunications area until the end of 2009.
Pirelli Tyre
Activities focused on aspects of the geographical extension of the
CRM (Customer Relationship Management) platform, the up-grade
of SCM (Supply Chain Management), and the extension of the PVT
(Purchasing Value Targeting) program in Purchasing. Work also
continued to consolidate the One-supplier initiative and the gradual
implementation of industrial systems in factories, the functional
extension of the Business Intelligence platform and PLM (Product
LifeCycle Management). The new release will be issued in April
2009. On the sell side, the roll-out of the CRM solution for "sales
force automation" was completed and the contact center launched
at the end of 2007 became operational.
The main aim of the initiative is to improve the efficiency of the
sales force in the sphere of planning and making visits to customers,
marketing intelligence, the management of campaigns and order
entry, and monitoring and directing the various levels of the sales
organization (Area/Channel/Sales Managers). With regard to the
contact center, new interfaces have been devised so that customer
calls can be handled more effectively with the aim of monitoring
all the information which is important for the company. The B2B
e-commerce website dedicated to dealers and trading was enhanced
with a new order entry function to show customers net prices, in
an attempt to show greater transparency towards the market. New
functions were also added to manage promotions. The new version
of the e-CRM system for the management of final customers was
released to the markets with a new, more user-friendly interface.
In the area of Business Intelligence, the statistics of the contact
centers and the information collected by the new CRM platform were
ANNUAL FINANCIAL REPORT 2008
37