14MB - Pirelli

EXTRAORDINARY SESSION CONSOLIDATED FINANCIAL STATEMENT SUSTAINABILITY REPORT DIRECTORS' REPORT PRELIMINARY INFORMATION
In the city of Gravataì, Rio Grande do Sul State, which is home
to the Pirelli motorcycle and industrial vehicle tyre manufacturing
plant, Pirelli finances the “Peteca” project, which supports
children and poor children after school.
In Amazonia, the “Xapuri” project continues to operate. It was
founded by Pirelli in 1998 in collaboration with the local government
to recover the rubber harvesting culture amongst the
Seringueiros. After the project in the Acre region, where Pirelli
now supports 3,200 families with the purchase of natural rubber
that they produce independently, this activity is now at risk in
other states in the Brazilian federation.
The “Forest Guardians” project promotes the sustainable development
of Seringueiros communities. Pirelli is particularly
committed to setting up schools for rubber harvesters and buying
rubber in the town of Santarèm, Parà, in collaboration with local
and federal institutions. Here the Company supports the Cajoiero
school for needy children between 3 and 10 years old who live on
the banks of the Tapajòs River. One of the priorities of this school,
operated by volunteers, is to promote local culture according to a
method that respects the learning pace of every single child.
China
Pirelli China has recently become a part of the Group’s regional
productive activities, but it already maintains active relations with
local populations. Social responsibility projects tied to the business
are underway in this huge Asian country, such as research on ecological
tyres in collaboration with the University of Shandong and
the agreement with the Beijing City Government to equip city buses
with particulate filters, but also include social programmes. Unfortunately,
one of these is connected with the earthquake that struck
Sichuan Province in May 2008. On that occasion, Pirelli Tyre China
was one of the first companies to offer aid to the local population.
In the scholastic and academic sphere, the Company continues to
actively participate - together with the Milan Polytechnic and Turin
Polytechnic - in the Politong project, which was initialled in
2006 by the Chinese Ministry of Education and the Italian Public
Education Ministry, which will promote cooperation between the
two countries at the university level.
Egypt
In 2008, the solidarity initiatives of Pirelli Egypt focused on aiding
orphaned children through the donation of hardware and software
and basic necessities at the various orphanages in the region.
296 PIRELLI & C. S.p.A. MILAN
www.peteca.com
www.politong.org