14MB - Pirelli

(Have you ever been to a superbike rally?) that initiated this format
was accepted by various enthusiasts, with the most interesting
piece later being selected and published in the magazine.
Another important characteristic of the new publishing project
was the reinforced synergy between the magazine and other internal
communication events: Fatti&Notizie is linked with the
Intranet (icons point to the portal for more detailed information
on a specific topic) and with numerous events such as open day,
competitions, mood surveys, etc.
The magazine is no longer mailed to employees’ homes, but is provided
to them instead at specific distribution points at the workplace,
consequently reducing distribution time and costs.
Pirelli World, an English language magazine targeted at the Group’s
management around the world, is published in Milan and distributed
to associates and affiliates. It underwent a major graphic and
editorial restyling to reinforce its external image. A collaborative
process supports production of the main articles, with various
Company departments contributing specialised pieces that are occasionally
complemented by the contributions of external experts.
For example, the last issue of the year, which came out after the
United States presidential election, focused on the United States
and contained an exclusive interview with Nigel Gault, an economist
who is an expert on IHS Global Insight, addressing America
after Obama’s victory. The previous issue focused on the Group’s
history in Latin America, and publishing a scenario report on Brazil
by ISPI, the (“Istituto per gli Studi di Politica Internazionale”
- Institute for International Political Studies).
Phase 2 of the corporate press overhaul project began in the second
half of the year, in order to transfer the Group’s principal identifying
traits to the approximately 30 publications put out by affiliates
and branches worldwide. Pirelli News, the German monthly, standardised
its image according to the new guidelines of the corporate
publications. The Chinese monthly Pirelli Voice is instead undergoing
integration of local content with pieces that reinforce corporate
identity, responding to the need expressed by the company’s
CEO. In Romania, Stiri is a new monthly magazine that further
enriches the wealth of information, communication and collaboration
by Pirelli corporate communication around the world.
Aside from the development of global and national publications,
2008 also witnessed the creation of new tools of information by
individual practise communities, first and foremost the newsletter
“PMS - Pirelli Manufacturing System,” which was rolled out
to support the introduction of the new Pirelli production system
at all production sites. This monthly bulletin, which is sent via
e-mail to the various heads and managers at Pirelli Tyre plants
around the world and available online over the Intranet, reports
on the projects implemented at individual factories to promote
the exchange and sharing of achieved targets and results.
ANNUAL FINANCIAL REPORT 2008
271