14MB - Pirelli

language) to explain the meaning of sustainability and its integration
in Company operations to employees, asking them to express
their opinion on what they thought were the most important aspects
of CSR and suggest any improvements.
Pirelli Group. CSR campaign.
Over the following months, each country developed its own local
action plan on the basis of the feedback received. These action
plans were communicated to everyone through a local information
campaign. A poster with the opinions expressed in percentage
terms by the employees at each location was put up in the main corridors
of all affiliates, while a series of messages published on the
Group Intranet explained the reasons for the actions to be taken, in
view of promoting general consensus on a project that involved the
entire internal community on socially relevant issues.
Pirelli Corporate Press
The project to reorganise the corporate press was implemented in
2008. This project was planned in 2007 to overhaul internal information
activity by adopting an immediate style capable of appealing to
employees by providing useful, interesting and engaging content.
Implementation of this project began with the three historic magazines
published by the Group in Italy - Pirelli Flash, Fatti&Notizie
and Pirelli World. The first issues of the new generation of these
publications came out in February, at the same time as the launch of
the new Intranet portal, where the Company house organs are available
in digital format in a special area found on the home page.
Pirelli Flash, a monthly news magazine for Italian blue-collar
workers that had traditionally been composed and printed by Corporate
Internal Communications in Milan and distributed at the
Arese, Bollate, Figline Valdarno and Settimo Torinese plants, was
made directly accessible to factory managers once it moved to the
Intranet, so that they could independently manage, print and distribute
it, consequently reducing the time and cost of centralised
printing and distribution.
ANNUAL FINANCIAL REPORT 2008
269