14MB - Pirelli

the Sales&Marketing departments of all countries in order to
select and develop the best proposals for innovative strategies
to approach new international markets and new procedures
for managing relations with customers, partners and stakeholders.
All the proposals were collected at the end of 2008,
and the best will be chosen in the first few months of 2009.
The winning projects will be allocated a large budget for implementation;
their effectiveness will be directly monitored in
2009 by the Commercial Department.
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INDUSTRIAL SECTOR: “Passion in Operation” is the slogan
accompanying introduction of the new production model
in the Pirelli world (PMS - Pirelli Manufacturing System),
which aims to standardise the approach to both continuous
improvement and quality through the sharing of a common
language and standard methods. Twenty factories worldwide
have joined the PMS programme since its inception in 2008.
The Pirelli Manufacturing System is focused on safety, quality,
people and costs. Action taken under the PMS is based on the
philosophy of continuous improvement, which pursues efficiency
through the principles and tools of Lean Manufacturing, including
“5S activation groups” (5S= Seiri, Seiton, Seiso, Seiketsu and
Shitsuke - Japanese words that can be translated as select, organise,
shine, standardise and support), kaizen activities and mapping
the value flow.
It aims to eliminate waste, maintain a clean environment and
stimulate the daily pursuit of efficiency and quality.
The particularly active and “energising” methods used to involve all
those who work in the areas implementing the “5S” facilitate and
promote the generation of new ideas and improvement actions.
Internal communication
During 2008, the internal community at the Pirelli Group was the
object of numerous communication initiatives at both global and
national levels, while varying widely in terms of duration, scope
of action and channels used. The following paragraphs illustrate
highlights of the principal areas in which Internal Communication
and Human Resources took actions with useful, interesting
and engaging actions, in step with the most modern formats but
especially capable to reinforce the employee’s perception as an
active member of the business community, where individual contributions
create value for everyone.
Opinion Survey 2008
The second Group Opinion Survey was conducted in 2008, and
involved executives, managers and white-collar employees (the
previous opinion survey was conducted in 2005).
Participation in the survey, which involved the distribution of an
online questionnaire translated in 10 languages that was distributed
to a target of 5,971 persons, was very high (78%).
ANNUAL FINANCIAL REPORT 2008
267