14MB - Pirelli

EXTRAORDINARY SESSION CONSOLIDATED FINANCIAL STATEMENT SUSTAINABILITY REPORT DIRECTORS' REPORT PRELIMINARY INFORMATION
While the Group confirms its institutional commitment to the Association,
which has represented the continental tyre and rubber
product industry before European Union institutions and other
international organisations since 2006, the programme of activities
to raise awareness for road safety continues. A year after the
signing of the European Road Safety Charter, which represents
a commitment to halve the number of highway accident deaths
by 2010, ETRMA launched a European Safe Driving Campaign
in 2008. It has offered an educational quiz for everyone, but especially
an opportunity for drivers who want to measure their own
knowledge of the “Golden Rules of Safety” that everyone should
know and apply.
WBCSD - World Business Council for Sustainable Development
Pirelli actively participated in the WBCSD - World Business
Council for Sustainable Development once again in 2008. Headquartered
in Geneva, this is an association of about 200 international
companies based in over 30 countries that have made a voluntary
commitment to unite economic growth with sustainable
development.
Pirelli Tyre is a member of the Tire Industry Project Group,
the project launched in 2006 to identify the potential impact on
health and the environment of the materials associated with the
manufacture and use of tyres. Sixteen months after research work
began, the heads of leading world tyre manufacturers that belong
to the group met in Tokyo on 12 June. This important event offered
an update on programme progress and outlined major new
approaches to study.
Participation in the Kyoto Club and the energy efficiency
conference
Pirelli was one of five Italian companies invited to attend the
roundtable on Energy Efficiency, the Main Priority, a conference
held on 11 September by the Kyoto Club and hosted by the
city of Milan. This roundtable was part of the programme for
raising awareness and providing information and training in the
fields of energy efficiency, use of renewable energy sources and
sustainable mobility promoted by the Kyoto Club to achieve the
greenhouse gas emission reduction targets set in the Kyoto Protocol.
Formed in 1998, the Club is a non-profit organisation comprised
by businesses, institutions, associations and local government
authorities committed to stimulating proposals and policies
for action in the energy and environmental sector.
One of its members is Pirelli Ambiente Renewable Energy, the
Pirelli Ambiente company that operates in the renewable energy
source sector and, in particular, waste-to-energy activities
through the production of quality fuel, developed and patented
with the contribution of Pirelli Labs and Pirelli Real Estate.
178 PIRELLI & C. S.p.A. MILAN
www.etrma.org > Activities
www.wbcsd.org > Tire Industry
www.kyotoclub.org