14MB - Pirelli

EXTRAORDINARY SESSION CONSOLIDATED FINANCIAL STATEMENT SUSTAINABILITY REPORT DIRECTORS' REPORT PRELIMINARY INFORMATION
as a fundamental
choice based on vision and growth
strategies, as an entrepreneurial
and cultural value and as a responsible
component of “Sustainability
long-term
development sums up the Pirelli Group's approach
to business, which it continued to refine in 2008.
Such an approach helps reduce economic, social
and environmental risk. Internal cohesion grows in
step with the overall vision needed to balance business
activity as much as possible with the interests
of different stakeholders, in view of compensating
the impact of specific historic conditions through
the pursuit of long-term stability, which a business
must achieve at least in those areas where it can
take the initiative. The current global economic
crisis is forcing businesses to change, restructure
and sacrifice. It is also forcing profound industrial
and social changes, which Pirelli intends to address
not only with appropriate short-term measures,
but also and especially by continuing to focus
on innovation, in the broadest sense of the term.
This means focusing on the most advanced technologies
but also research, training, the promotion
and development of “talents”, especially younger
people, growing occupational safety, multicultural
experience and sensitivity to social implications in
the communities with which it constantly interacts
around the world. With these aims in mind, Pirelli
launches its “green performance” strategy for environmentally
sustainable growth. This strategy
translates into new products and new production
systems with reduced environmental impact, low
energy consumption, quality and safety. This is
what sustainability means to us. This is the approach
and performance that will enable us to appear
once again on the most prestigious rankings
of international sustainability as world leader in
the Dow Jones Auto Parts & Tyres Sector. We have
been accorded this honour for the second year in
row and will continue to uphold it with commitment
and consistency.
”
Marco Tronchetti Provera
164 PIRELLI & C. S.p.A. MILAN