Business Plans - Palestine Investment Conference.

Inspiring 

Business 

May 2010

The Palestine Investment Conference - Bethlehem 2010 will reflect a different 

face of Palestine. A Palestine that is, according to H.E. President Mahmoud 

Abbas, “A place where you can witness the veracity of the Palestinian people, 

their steadfastness, and persistence to stay and build a better future”, where all 

are invited “to witness firsthand the outstanding achievements of the Palestinian 

private sector at the industrial and investment levels and the Government’s 

progress in economic and administrative reforms”. 

This year’s conference provides a vivid testimony of the Palestinian government’s 

commitment to its vision and plan of nation building under the leadership of H.E. 

Prime Minister Dr. Salam Fayyad. All efforts will be geared towards building the 

institutional, social and economic infrastructure that will underpin a viable Palestinian 

State and enhance the ability of Palestine’s citizens to prosper in parity with other 

nation states. The Palestinian government, in partnership with the private sector, 

has thoroughly supported initiatives to promote trade and investment. 

Since Palestine Investment Conference - 2008, the momentum has been 

sustained through a series of high profile investment forums locally and 

internationally, such as the Palestine Business and Investment Forum, that 

took place in Washington DC, October 2008, The North Forum held in Nablus, 

November 2008, and finally, the London Business Forum on Trade and 

Investment, organized in December 2008. 

This book presents 123 projects that are business viable, in addition to operating 

businesses that are looking for expansion. These prospectuses tell the story 

of how Palestinian entrepreneurs have attracted investors, launched new 

ventures, and turned good ideas into real businesses despite all impediments, 

and will continue to do so, with the new prospectuses presented herein. The 

highlights include projects prospectuses from financial, infrastructure and real 

estate development, agribusiness, tourism, manufacturing, food and beverage, 

energy, and ICT sectors. 

Development of a sustainable, growing economy in Palestine is an objective 

shared by many. International donor institutions and other organizations promote 

trade and investment with Palestine and they fund projects that can be of real 

support to investors and trade partners. This book includes profiles of a few of 

these initiatives along with those of the Conference Partners and Sponsors and 

their new prospectuses. 

We hope that this book and the examples of successful businesses will inspire 

you; You too, can do business in Palestine.

Contents 

Manufacturing 

Aluminum Coating Plant..............................................................................................10 

Precious Metals Shaping Facility ................................................................................14 

Fleafel Textile Manufacturing ......................................................................................17 

Fabric Testing Laboratory (Startup)..............................................................................20 

Obaid Workshop Development....................................................................................24 

Manufacturing of Engine Parts ....................................................................................27 

Internal Epoxy Lining Mortar........................................................................................31 

Manufacturing of Iron Pipes ........................................................................................35 

Office Paper Envelopes Manufacturing.......................................................................39 

Al-Hamoda Packaging Line.........................................................................................42 

New Twine Rope Production Line................................................................................45 

Expansion of Saba Co. for Industrial Investment ........................................................49 

Al-Kassas Factory for Metal Profiles............................................................................53 

ZmZm Plastic Industries Co.........................................................................................57 

Stretch Factory.............................................................................................................61 

Shalhoub Chemical Industry - Plus Paint.....................................................................65 

Soap Factory Expansion..............................................................................................69 

Tissue Paper Manufacturing........................................................................................72 

Concrete Pipes and Manhole Factory..........................................................................75 

Iron Pipes Manufacturing.............................................................................................79 

Expansion of Paper Bags Production Line..................................................................83 

Galvanized Iron Production .........................................................................................86 

Palestine Aluminum Manufacturing..............................................................................89 

Furniture Factory..........................................................................................................92 

Mechanical, Electrical and Plumbing Services............................................................95 

Decorative Tiles and Bricks Manufacturing..................................................................99 

Commercial Refrigeration Equipment........................................................................103 

Raed Cosmetics Expansion.......................................................................................106 

Reinforcing Bars Manufacturing.................................................................................109 

Recycling Cooking Oil................................................................................................ 113

Natural Textile Manufacturing..................................................................................... 116 

Plastic Recycling Plant............................................................................................... 119 

Plastic Bags Recycling ..............................................................................................122 

Energy Saving Lamps................................................................................................125 

Hakoura Gold Chains Production..............................................................................128 

ICT 

Broadband and Modern IP Communication Service Company in Palestine..............132 

PALETS - Palestine Education Technologies Services..............................................137 

CoolNet – Internet Solutions Provider........................................................................140 

Mishwar......................................................................................................................143 

Virtual Visit.................................................................................................................146 

TechnoKit...................................................................................................................149 

“My Money” Free Accounting and Bookkeeping Portal..............................................152 

Courts.Net – A Case and Court Management System and e-Justice Portal..............155 

Online Virtual Mall......................................................................................................159 

Technology Educational Kits......................................................................................163 

Security and Surveillance Systems............................................................................167 

“Shobiddak”................................................................................................................171 

Mobile Search Service...............................................................................................175 

Agribusiness 

Al-Ard Palestinian Agri-Products Ltd. ........................................................................180 

Near East Industries and Trade Ltd. .........................................................................184 

New Production Line for Al-Naser Roasted Nuts.......................................................188 

Fruit and Vegetable Farm..........................................................................................192 

Expansion of Jabal Al Zaytoon Products & Markets..................................................195 

Abu Hasera Fishing Farm..........................................................................................198 

Hi-Tech Cultivating Farms..........................................................................................201 

Al Khozondar Salt Water Fishing Farm......................................................................205 

Sinokrot Agricultural Sector........................................................................................208 

Dairy Cattle Breeding ................................................................................................212 

Producing and Bottling Beverages ............................................................................215 

Cattle Farm................................................................................................................218 

Marine Fish Farm.......................................................................................................221 

Bottling Mineral Water................................................................................................224 

New Production Line and Packaging Machines.........................................................227

Tourism 

Bethlehem City Tour...................................................................................................232 

Olympic Swimming Pools..........................................................................................235 

Al Bashir Joy Land 2..................................................................................................238 

Developing and Expanding Al Yasmeen Hotel and Historical Compound ................241 

Hisham’s Palace Commercial and Tourism Compound.............................................244 

Expansion of Jerusalem Hotel in Jericho...................................................................247 

CGC Motel In The Ramallah Area.............................................................................250 

Furnished Buildings...................................................................................................253 

Days Inn Hotel...........................................................................................................256 

Bethlehem Tourism Center.........................................................................................259 

Murad Tourist Resort & Hotel.....................................................................................262 

Hayat Nablus.............................................................................................................265 

Sultan Cable Car and Tourist Center.........................................................................269 

Ya Hala Project..........................................................................................................272 

Nablus Amusement Park (NAP).................................................................................275 

Qalqilya Health & Entertainment Center....................................................................279 

Recreational Resort...................................................................................................282 

JAR Recreational Parks ............................................................................................285 

Construction, Real Estate and Infrastructure 

Al Rawdah Subdivision..............................................................................................290 

Abu Dies UniversityDorms.........................................................................................293 

“The One” Executive Club..........................................................................................297 

Manufacturing of Construction Materials ..................................................................301 

Ready Mix Concrete Factory ...................................................................................305 

Al-Ghadeer Housing Neighborhood ..........................................................................309 

Rabeiyat Al Quds Neighborhood ...............................................................................313 

Al-Masayef Residential Project .................................................................................317 

Gaza Residential Towers ..........................................................................................321 

Al- Naqourah Housing Neighborhood .......................................................................325 

Switch Boards and Electrical Panels.........................................................................329 

Artificial Stone Manufacturing....................................................................................333 

Commercial Building In An Industrial Area.................................................................336 

Royal Villas, Royal Home, and Royal Business Center ............................................340 

Al Mashtal Chalets ....................................................................................................344 

PRICO House 2.........................................................................................................348 

Sinokrot Trade and Service Compound.....................................................................352

Fine Gravel Manufacturing.........................................................................................355 

Autoclaved Aerated Concrete (AAC).........................................................................358 

Qalqilya Commercial Center......................................................................................362 

Solid Waste Recycling - Nablus.................................................................................365 

Tertiary Waste Water Treatment Project – Jenin........................................................369 

Education 

Knowledge Village......................................................................................................374 

Kuhail Vocational Training Center..............................................................................377 

IMI’s Vocational Training Centre................................................................................381 

Technical Vocational Center for Mechanical Engineering..........................................385 

Stone & Marble 

Cultured Marble Manufacturing..................................................................................390 

Al-Zaeem Company for Marble and Stone................................................................394 

Expansion of Al-Dar Company for Marble and Stone................................................398 

Colored Artificial Stone...............................................................................................402 

Establishing a New Factory for Stone and Marble.....................................................405 

Antique Marble Manufacturing...................................................................................409 

Stone and Marble Manufacturing...............................................................................413 

Colored Stone & Marble Manufacturing.....................................................................416 

Raw Stone Cutting ....................................................................................................419 

Quarry and Stone & Marble Manufacturing...............................................................422 

Other Sectors 

Vehicles for Rental and Sale......................................................................................428 

Stylish Stained Glass.................................................................................................431 

Intravenous Infusion & Dialysis Facility .....................................................................434 

Handmade Crochet Work...........................................................................................437 

Russian Eye Center...................................................................................................441 

Ibn Sena Specialty Hospital in Jenin .........................................................................445

Manufacturing 

Sector

Aluminum Coating Plant 1 

Project Number: 

Project Name: 

Sponsor Company: 

Contact Details: 

PIC-2010-IO-001 

Aluminum Coating Plant 

Al-Yaseen Aluminum Company 

Mr. Yousef Mohammad Yaseen Ibraheem 

Kufor Sour, Qalqilya, Palestine 

Tel: +970-9-2948444 

Total Cost of the Project: US$ 870,000 

Investment by Current Owners: US$ 305,000 

Required Investment: 

US$ 565,000 equity investment 

Project Description: 

Al-Yaseen Aluminum Co. (hereinafter: Al-Yaseen Co.) is seeking a partnership 

with a strategic investor/partner that can help in the establishment of a new plant 

for coating aluminum profiles. Al-Yaseen Co. already owns a plant that produces 

aluminum profiles, and due to the different colors demanded by customers, the 

company has to ship all its production to Israel for coating, which is considered 

expensive compared to the possibility of coating it in-house. 

The capacity of the new plant will exceed the internal needs of the owner, thus, 

Al-Yaseen Co. will offer the coating service to other producers in the region, 

who are currently doing the coating in Israel. Al-Yaseen Co. already developed 

a feasibility study of the project, and decided to go on with the project for cost 

saving reasons. 

Currently, there are two aluminum coating plants in the West Bank. Their aggregate 

capacity does not exceed 2,400 tons per year, which forces profile producers to 

coat their works in Israel. Al-Yaseen Co. will add another 1,200 tons of coating 

capacity to the Palestinian Market. 

Project Development Time Table: 

Expected number of months from finance availability 

Infrastructure Development 

2 months 

Building and Construction 

3 months 

Building and Construction Completion 8 months 

Furniture & Equipment Procurement 12 months 

Operations Start Up 

13 months 

10 Inspiring Business

Current Owners’ Profile: 

Al-Yaseen Aluminum Company is one of the leading aluminum factories in the Palestinian 

market. It was established 20 years ago, reflecting a long experience in producing and 

installing aluminum profiles on both the residential and industrial levels. 

The company is located nearby Qalqilya in the northern part of the West Bank, adjacent to 

the Israeli borders, which allowed the company to benefit from the moderate transportation 

cost. This is not the case anymore with the need of waiting by the Israeli borders across the 

Separation Wall, and all what it implies of additional backing and un-backing costs, which 

raised the urgent need for the company to have its own coating plant. 

Al-Yaseen company is known for its high quality products in terms of profiles, coats, various 

colours, and its installation. Introducing its own coating plant, shall not by any means reduce 

the quality of the final product, on the contrary, a higher finishing quality is expected as 

equivalent raw materials and technology to that of the Israelis’ is going to be utilized, besides 

the reduction of backing faults and malfunctions. 

Industry Highlights: 

The sector is served by an industry association which represents 40 major firms working 

in the industry. A rough figure of firms working in this industry is estimated at 120. The 

problem is how to define the working firms and how to recognize the working workshops. 

The average number of workers in the sector is estimated at 1000 workers. 

Sector diversification 

The sector is comprised of several diversified fields. These are: metal doors, aluminum 

profiles, iron and steel rods and drawing, welding and abrasive materials, nails and steel rods, 

metal furniture, scales, stone machinery, packaging machinery, lathing, agricultural machinery, 

municipal containers, kitchen wear, electric circuit boards and other specialized workshops. 

Quality as an advantage 

The quality is related to the application and use of the machines and tools produced. It is 

obvious that the majority of the products are either used for the industry or as complementary 

parts to other businesses. Hence, quality is an important matter. The PSI standards and 

specifications are valid only to some of these products, ISO certificates and fire preventing 

certificates have been acquired by some firms. 

There is a lack in fully equipped laboratories and testing, this can be overcome through 

close cooperation with academic institutions. Also, research and development can help 

choosing the proper composition of materials. Moreover, the culture of quality standards 

and specifications has to be widely spread in the sector. 

Technical position and capacity 

The total production capacity is barely reaching 40% of the sample companies. Technically 

speaking there is a big variation in the level of technology used in the sector ranging from 

low to high levels. The industry needs to be equipped with testing facilities and knowledge 

to cope with the technology and quality needs. Academic networking with the industry is 

vital to the development of this industry. 

Manufacturing Sector 

11

Marketing position 

Traditionally, the sector has experienced the export practices decades ago and still does. 

Welding materials and abrasives were the main exports. The opportunity still exists for more 

exports in to countries. Metal doors, stone machinery and packaging machinery are some 

major examples. Locally, there is high competition with the Israeli and imported materials, 

mainly Chinese. PSI is not active in the regard of checking the quality of the imported 

materials. Local market needs carefully set regulations in order to maintain fair competition 

in the market. 

Financial position 

There are no precise figures indicating the total investment in the sector. But some references 

stated that the total amount of investments exceeds the figure of 100 million USD. According 

to the sample firms, 100% of them have the desire to invest in new machinery and 80% will 

invest in seeking new markets. 

Industry problems and needs: 

• This industrial sector’s needs are summarized in the following points: 

• Regulating the local market and achieving fair competition. 

• Design a package of promotional and technical assistance to open new markets 

for the industry and increase exports. 

• Equipping the industry with proper testing laboratory and linking it properly with the 

academic institutions. 

• Looking for alternatives of fuel consumption and decreasing power costs. 

• Industry’s wastes need to be properly recycled to maximize the outputs and to 

reduce impact to the environment. 

• Training and other administrative needs and modern management tools need to 

be devised. 


SWOT Analysis 

Internal Analysis 

Strengths 

Weaknesses 

• Long experience working with similar factories 

• Lack of large investments 

in Israel and Palestine 

• Well developed and modern machines and 

equipment, as well as quality assurance 

procedures 

• Cost reduction for the company’s profile 

products, and products of surrounding 

aluminum plants 

• Availability of raw materials 

• Lower coating prices compared to the Israeli 

competitors 

External Analysis 

Opportunities 

Threats 

• High local demand for aluminum profiles for • Moderate competition from the other two 

new construction works 

local producers 

• Volatile raw materials prices 

Financial Projections in US$ for the whole project 

(old and new investments) 

Indicators 2010 2011 2012 2013 2014 2015 

Income statement Accounts 

Revenues - 720,000 792,000 1,584,000 1,742,400 1,916,640 

Cost of Goods Sold - 219,000 229,950 460,898 507,042 557,804 

Operating Expenses - 254,100 256,725 263,277 276,441 290,263 

Taxes, interests and Depreciation - 105,035 113,799 196,974 211,838 228,286 

Net Income - 141,865 191,526 662,852 747,079 840,287 

Cash Flow Accounts 

Operating Cash Flow 0 208,865 237,476 927,149 1,044,292 1,174,370 

Financing Cash Flow 870,000 0 0 0 0 0 

Investing Cash Flow (870,000) 0 0 0 0 0 

Balance Sheet Accounts 

Total Assets 870,000 1,048,900 1,249,190 1,995,217 2,757,160 3,613,895 

Total Liabilities 0 37,035 45,799 128,974 143,838 160,286 

Total Equity 870,000 1,011,865 1,203,391 1,866,243 2,613,322 3,453,609 

Profitability Indicators 

Return on Assets - 13.53% 15.33% 33.22% 27.10% 23.25% 

Return on Equity - 14.02% 15.92% 35.52% 28.59% 24.33% 


13

Precious Metals Shaping Facility 2 


Project Name: 

Sponsor Company / Individual: 




Required Investment: US$ 130,000 

PIC-2010-IO-002 

Precious Metals Shaping Facility 

Mr. Bassam Khader Tarazi 

Mr. Bassam Khader Tarazi 

Gaza, Palestine 

Tel: +970-8-2865007 

Mobile: +970-59-9487333 

Email: bassamt2010@hotmail.com 


Mr. Tarazi is embarking on the establishment of a goldsmith facility to make a 

wide variety of necklaces, rings and bracelets. This production facility will use 

laser technology in addition to computerized systems to produce preciously highly 

finished pieces. The use of high-tech equipment will position the production facility 

at the forefront of local jewelry suppliers in the Gaza Strip and the West Bank 

when it becomes feasible. 

The proposed project will market its finished products to jewelry shops in addition 

to selling directly through its own jewelry shop. The key inputs for production will 

be gold and silver which will be purchased from suppliers in Gaza and Israel in 

addition to recycled older pieces available in the market. It is estimated that the 

facility would process 12 kg of gold per month in the first year of operations and 

eventually grow to reach 50 kg/month in the fifth year of operation. 

The project is trying to identify a strategic investor who is willing to invest 

US$130,000, the majority of which will be used for purchasing the necessary 

equipment. The initiative’s expected surplus of US$ 100,000 in each of the 3rd 

and 4th years of operation will be used to invest in a new building to house the 

production facility, with a total expected cost of US$ 240,000. 


Legal Company Registration 3rd Quarter 2010 

Equipment Procurement and Facility Setup 4th Quarter 2010 

Operations Start Date 1st Quarter 2011 



Mr. Bassam Tarazi is an expert in jewelry trading, having worked in the sector for 30 

years. Mr. Tarazi is a well known businessman who is a member of the Gaza chamber 

of commerce. Mr. Tarazi is a known businessman with extensive experience in the Gazan 

jewelry market. 


Palestine’s Jewellery sector has witnessed major growth since the establishment of the 

Palestinian National Authority. Investments were undertaken in the establishment of many 

new workshops, particularly in Hebron to supply the local market with jewellery. 

The market is monitored by the Ministry of National Economy whose reports indicate an 

average of approximately 370 Kg of golden jewellery production per month. 

Gold and silver jewellery is deep rooted in Palestinian tradition, particularly for brides and 

accordingly the market is expected to continue its natural growth. Yet, the dramatic increase 

in gold price on the global market has had repercussions on the Palestinian market. 

Traditionally, brides are given certain amounts of gold as part of their marriage dowry, as 

gold prices have risen, grooms’ families have begun giving money as a dowry instead of 

gold. 

On the other hand however, gold is seeing a resurgence as a popular investment commodity. 

Due to recent price increase, investors have begun purchasing gold in the hopes that it will 

maintain its long-term value more consistently than currencies such as the US Dollar or the 

Jordanian Dinar. 


15

SWOT Analysis 


Strengths 

Weaknesses 

• First of its kind in Gaza 

• Requires expensive raw material 

• Utilization of hi-tech production machinery • Limited market 

• Short payback period 

• Extensive industry experience 


Opportunities 

Threats 

• Future access to West Bank market and export • Current political and security conditions 

markets 

in Gaza 

• Developing products for the tourism sector • Inability to bring in raw materials 

Financial Projections in US$ 

Indicators 2011-2010 2012 2013 2014 2015 


Revenues 432,000 600,000 720,000 756,000 793,800 

Expenses 168,800 236,500 285,000 299,650 315,033 

Gross Profit 255,200 355,500 427,000 448,350 470,768 

Depreciation 8,000 8,000 8,000 8,000 8,000 

Net Income 232,800 332,600 405,100 429,430 451,301 


Operating Cash Flow 200,800 381,133 400,767 340,897 376,192 

Investing Cash Flow (100,000) (120,000) (120,000) 0 0 

Financing Cash Flow 150,000 0 0 (100,000) (100,000) 


Total Assets 328,500 541,300 777,233 1,084,000 1,415,096 

Total Liabilities 20,000 0 3,333 5,000 6,667 

Total Equity 308,500 541,300 773,900 1,079,000 1,408,430 


Return on Assets 48.25% 43.01% 42.79% 37.37% 30.35% 

Return on Equity 51.38% 43.01% 42.98% 37.54% 30.49% 


Fleafel Textile Manufacturing 3 


Project Name: 



Total Cost of the Project: US$ 1,033,066 



PIC-2010-IO-003 

Fleafel Textile Manufacturing 

Fleafel Company for Trading and Home Textile 

Industry 

Eng. Amina Abu Safa 

Tel: +970-9-2675927 

Email:starabusafa@yahoo.com 

Website: www.fleafel.ps 


The proposed project is a textile factory in Tulkarem to produce a wide range of 

home textiles from sheet sets, comforters, quilt covers and pillow cases to bed 

skirts, sofas skirts and curtains. 

Currently, the Fleafel Co. owns a specialized factory that produces textiles 

marketed in the local, Israeli and international markets. 

The company is seeking an investment partner to establish a new factory with the 

necessary equipment to enable it to produce high quality textile products, with a 

high production capacity in order to cover the identified market demands. Fleafel 

Co.’s main objective is to phase out the Israeli intermediaries and sell directly to 

Israeli and international markets. It is expected that the company will export 40% 

of its production to international markets and 45% to Israel. 


Land 

Building Construction 

Equipment Order 

Equipment Procurement 

Completed 

2 months after funding 

Completed 

3 months after payment 


Fleafel Company began operations in 1991 when Mr. Zeid Othman and Mr. Hasan Owkal 

opened a shop which sold textile industry accessories in Tulkarem. Later that year they 


17

expanded their business by opening a small textile workshop. In 1995, Mr. Zaid Othman 

and Mr. Hasan Owkal established a new big factory under the name of Fleafel Company for 

Trading & Textile Industry with a total capital of 150,000 Jordanian Dinars. 

Fleafel Company is located on 3000 square meters of land in the village of Jarosheih near 

Tulkarem. The site is ideal because manpower, raw materials, and much of the client base 

are all located within relative proximity to the production site. 


The Palestinian industrial sector is categorized by its wide array of products and interrelated 

sub-sectors. The sector is severely hampered by the lack of consistent raw material availability 

due to stringent Israeli restrictions on imports. However, one major mitigating factor has been 

dedicated, hard working, and resilient nature of the local business community. The highly 

adaptable Palestinian private sector as a whole has been the driving force for the industry, 

allowing it to achieve some level of success despite the harsh economic environment 

created by the Israeli occupation. 

One of the main features of industrial sector has been its close connection to the Israeli 

economy. On one hand this is an unhealthy dynamic as it creates a certain reliance on 

Israeli economic ties, which are not forged on a level playing field. On the other hand, the 

industrial sector has undeniably reaped some benefits from Israeli business connections 

both locally and internationally. 

The sector is represented by the Palestinian Federation of Industries (PFI). The PFI 

advocates for better industrial policies and regulations while working on improving Palestinian 

industrial performance. The federation began its work in 1999 by representing six industrial 

associations. Today, the federation counts thirteen different industrial associations as 

members. 

Industry plays an important role in the economic and social well-being of Palestinian society. 

It employs about 13% of the total workforce and contributes 16% to the GDP. The rapid 

growth of industry was notable during the nineties; however political turmoil has since had 

an adverse impact on the industrial sector. The leather and shoe making industry as well as 

the garment and textile industry are examples of badly affected industries. 


SWOT Analysis 


Strengths 

Weaknesses 

• Ideal location, especially for export to Israeli • Owner’s lack of financing to build new 

market 

factory 

• Extensive experience of management team 

• Company’s proven success in textile industry 

• Highly skilled labor force 


Opportunities 

Threats 

• No competing manufacturing plant in the area • Ongoing political instability 

• Donor and government support for investments 

in Tulkarem 

• High demand for textile products in regional 

and international markets 


Indicators 2010 2011 2012 2013 2014 


Revenues 945,547 5,403,125 5,943,438 6,537,781 7,191,559 

Gross Profit 448,828 2,564,733 2,821,206 3,103,327 3,413,660 

Net Income 317,391 1,813,661 1,995,027 2,194,530 2,413,983 


Operating Cash Flow 349,130 1,995,027 2,194,530 2,413,983 2,655,381 

Investing Cash Flow (448,700) - - - - 

Financing Cash Flow 961,766 (453,415) (498,757) (548,632) (603,496) 


Total Assets 1,279,157 2,639,403 4,135,673 5,781,570 7,592,058 

Total Liabilities - - - - - 

Total Equity 1,279,157 2,639,403 4,135,673 5,781,570 7,592,058 


Return on Assets 25% 69% 48% 38% 32% 

Return on Equity 25% 69% 48% 38% 32% 


19

Fabric Testing Laboratory (Startup) 4 


Project Name: 






PIC-2010-IO-004 

Fabric Testing Laboratory 

Mr. Fouad Odeh 

Mr. Fouad Odeh 

Tel: +970-8-2866492 

Mobile: +970-59-9409721 

Email: fuadoda@hotmail.com 


The opportunity is for an investor to take a 50% equity stake of a fabric and textile 

testing laboratory which will be established in Gaza. 

Due to the lack of such a testing facility, testing is done only in extreme necessities 

by sending samples to laboratories either in Jordan or Egypt. It is expected that 

the demand for the services of fabric and textile testing will increase with the 

presence of such facility in proximity to the customers and the time and costs 

associated with having different products tested. 

Main customers for the services will be: 

• Public sector institutions that purchase uniforms, such as the Ministry of 

Interior and the Ministry of Health. 

• Public agencies regulating the market, including the Ministry of National 

Economy, Customs Authority and the Standards Institute. 

• Private sector companies engaged in the textile and clothes sector. 

The investment will be in equipping the laboratory, which will utilize 500 square 

meters of rented space in addition to recruitment and training industrial and 

chemical engineers. The chemicals used in the testing process will be imported 

from Egypt and Israel. 

The laboratory is expected to operate at 25% of its capacity in the first year with 

USD 24,000 of revenues, and to gradually reach 100% of the capacity in the 3rd 

year of operations generating USD 96,000 of revenues. 



Construction of facility and Equipment Purchase 3rd Quarter 2010 

Recruiting and training Engineers 3rd Quarter 2010 



Mr. Fouad Odeh has a Bachelor of Science in electrical engineering with a Masters Degree 

in business administration. Mr. Odeh is an expert in the textile industry, currently a co-owner 

of Owda textile Company; as well as Mr. Odeh is an active business man and a member of 

the board of the Federation of Textile Industries. 

Mr. Odeh has previously served as the Chairman of the Federation of Textile Industries, 

board member of the General Union of Textile Industries and Treasurer of the Palestine 

Trade Centre. 


Prior to the second intifada, there were more than 1700 firms operating in this sector in the 

West Bank alone. The figure now is hard to guess, according to the industry association`s 

estimates the number of working firms varies between 700 and 1000. Employment has 

dropped severely from 11000 permanent jobs to almost 5000 unsecured jobs. Women are 

the major work force in this sector. The sector is spread all over the West Bank and Gaza 

and represented by an industrial association. 

Sector diversification: 

The sector is composed mainly of textile, garment and clothing production, dying, wool 

wear, and other accessories. The main feature of this sector is of subcontracting nature. 

Quality as an advantage: 

The sector has witnessed some advancement in the past towards achieving high quality 

products. Some are up to the international standards. The accumulated experience of the 

sector, the abundant labor force, the ability to respond properly to the requests and needs 

of other producers and partners, and its keen understanding of manufacturing value chains 

in the industry contribute to the inherent advantages and opportunities of this sector. 

Technical position and capacity: 

The sector is now working at a capacity which is less than 35% of its normal production 

capacity. Many firms have been depended on the flextime, job sharing and reduced work 

days and work hours arrangements to maintain their labor force. The machinery is getting 

old and some are out of date. Intensive maintenance programs and machinery upgrading 

schemes are highly needed in this sector. 

Marketing position: 

It is obvious that an increased percentage of the sector operates on a subcontracting 


21

asis and hence has no great problem in marketing products. The problem is hidden in 

getting more subcontracts and shifting to more autonomous state of manufacturing. Other 

producers are selling 70% of their sales in West Bank markets; the remaining is being sold 

outside the country, mainly to Israel. Some factories have exported to Jordan, others were 

successfully exporting to European markets and USA markets. Some entrepreneurs have 

capitalized on their personal relations and relatives in the export process. The export market 

was estimated at 15 million USD in 2000 and less than 10 million USD in 2001. 

Financial position: 

The sector produced a total of 126 million USD in the year 2000, which represented 15% 

of the gross industrial product. The sector considers the access of new markets as a first 

priority for financing, next to it is the upgrading and development of machinery. The need 

for investing in new machinery is not considered a priority for the sector at this stage. Prior 

to the second intifada, there were more than 1700 firms operating in this sector in the 

West Bank alone. The figure now is hard to guess, according to the industry association`s 

estimates the number of working firms varies between 700 and 1000. Employment has 

dropped severely from 11000 permanent jobs to almost 5000 unsecured jobs. Women 

are the major work force in this sector. The sector is spread all over the West Bank and 

represented by an industrial association. 


SWOT Analysis 


Strengths 

Weaknesses 

• First of its kind in Gaza 

• Limited market 

• Short payback period of the project 

• Owner experience both as a business man and 

as a technical engineer 


Opportunities 

Threats 

• Current political and security conditions 

• Future ability to serve the West Bank market 

in Gaza 

• Inability to bring in raw materials 

• Continued blockade on raw materials 

used in the garment and textile sectors 


Indicators 2010 2011 2012 2013 2014 


Revenues 12,000 48,000 96,000 100,800 105,840 

Expenses 27,158 57,820 62,821 64,828 66,948 

Gross Profit 1,152 23,800 66,800 70,157 73,665 

Depreciation 4,050 8,100 8,100 8,100 8,100 

Net Income (19,208) (17,920) 25,079 27,872 30,792 


Operating Cash Flow (18,660) (10,285) 32,477 35,901 38,817 

Investing Cash Flow (162,000) 0 0 0 0 

Financing Cash Flow 230,000 0 (45,000) (45,000) (45,000) 


Total Assets 210,942 192,956 173,117 155,998 141,799 

Total Liabilities 150 85 166 175 183 

Total Equity 210,792 192,872 172,951 155,823 141,615 


Return on Assets (9.11%) (9.29%) 14.49% 17.87% 21.72% 

Return on Equity (9.11%) (9.29%) 14.50% 17.89% 21.74% 


23

Obaid Workshop Development 5 


Project Name: 






PIC-2010-IO-005 

Obaid Workshop Development 

Obaid Workshop 

Mr. Samer Obaid 

Salfit, West Bank, Palestine 

Tel: +970-9-2519119 

Mobile: +970-59-8919112 

Email: s_obaid@yahoo.com 


Obaid Workshop is seeking a partnership with a strategic/financing partner that 

can help in improving the quality of its workshop products and to expand the size 

and volume of its work. The workshop products and services portfolio includes 

Aluminum products, iron products, maintenance and painting, as well as wholesale 

of iron products. The workshop mainly targets the Salfit market, nonetheless it 

supplies a diversified base of customers in Nablus, Ramallah, Jericho in addition 

to other cities. 



Receiving the Equipment 

First month of funding 

3 months after ordering 


Obaid Workshop was established in 2008 by Samer and Osama Obaid, and is considered 

one of the largest workshops in Salfit. Due to the respected quality and punctual delivery of 

its services to its customer, Obaid’s workshop was able to expand its coverage to the north 

and the middle of the West Bank. 


The Palestinian industrial sector is categorized by its wide variety of products and interrelated 

sub sector branches. The sector lacks severely the adequate continuously available raw 

materials for the sustainability of the sector. But it has a great advantage of the dedicated hard 


working and resilient business community. The business community, as a driving force for 

the industry, was able to achieve several successes during difficult uncertain conditions. 

One of the main features of industry was its connectivity to the Israeli economy. On one 

side this is a fatal threat to industry because its success is subject to the Israeli priorities, 

not the Palestinian priorities, and it is a known fact that most of these priorities are not 

business related and highly politicized. On the other hand, industry has benefited from 

Israeli business connections elsewhere in the world. 

The sector is represented by the Palestinian Federation of Industries (PFI). The PFI advocates 

for better industrial policies and regulations and works on developing and upgrading 

industrial performance. The federation started its work in 1999 with a representation of six 

industrial associations. Today, thirteen different industrial associations are members of the 

federation. 

Industry is playing an important role in the economic and social well being of the Palestinian 

society. It employs about 13% of the total workforce and it contributes 16% to the GDP. 

Exports were (and still are) a good economic ambassador for the entire Palestinian cause. 

The rapid growth of industry was notable during the nineties, the political uncertainty and 

turbulences have affected the industrial sector negatively. 

A slight shift was noticed in the structuring of industry that is related to both political changes 

and international economic changes and globalization sequences. The leather and shoe 

making industry and the garment and textile industry are examples of badly affected 

industries. Contrary to that, Pharmaceutical industries and marble and stone industries 

were good examples of positive change. 


25

SWOT Analysis 


Strengths 

Weaknesses 

• The long experience of the owners in the • Lack of additional financial resources 

industry 

from the current owner 

• Quality and on-time delivery of the products by 

the company 

• The workshop classified by the Ministry of 

Local Government as level 2 workshop and 

will be upgraded to level 1 when the project is 

completed 


Opportunities 

Threats 

• Ability to expand the company market share 

and geographical coverage 

• Political instability 


Indicators 2010 2011 2012 2013 2014 


Revenues 241,935 282,258 349,462 376,344 413,978 

Gross Profit 143,817 134,409 182,796 215,054 236,559 

Net Income 87,061 43,929 76,548 96,871 111,548 



Investing Cash Flow (493,280) (53,763) (6,720) 



Total Assets 695,932 734,485 768,727 813,130 864,872 

Total Liabilities 22,849 17,473 13,441 9,409 5,376 

Total Equity 673,083 717,012 755,286 803,721 859,495 





Manufacturing of Engine Parts 6 


Project Name: 






PIC-2010-IO-006 

Manufacturing of Engine Parts 

IMI Equipment Co. 

Mr. Imad Al-Aref 

Ramallah, Palestine 

Tel: +970-2-2961678 

Fax: +970-2-977460 

Email: ceo@imi-equipment.ps 

Website: www.imi-equipment.ps 


IMI Equipment Co. is seeking an investment partner to assist in establishing an 

assembly line for manufacturing engine parts. These parts will include alternators, 

radiators, control panels, canopies, fuel tanks, metal bases and any additional 

parts used in an engine. Their technical specifications will be from 10KVA up to 

500 KVA in both standby and prime applications. 

Two years ago, IMI Equipment Co. began to import ready-made generators from 

Turkey, however the management team now believes it would be more costefficient 

to manufacture the necessary parts locally. Hence the initiative to develop 

an assembly line for generator and engine parts was born. 

IMI Equipment Co. is number one in the Palestinian market in terms of local 

generator assembly, and currently exports to Israel, Jordan, Iraq, Saudi Arabia, and 

the U.A.E. IMI is in the process of expanding its service to export markets; part of 

which has involved a focused effort on product quality enhancement in line with the 

Palestinian standards. IMI has an office in Jordan which is exclusively dedicated 

to supporting the company’s export operation. Company management anticipates 

a sales breakdown along the following lines: 72% local market, 8% Israeli market 

at 8% and the rest of the export market at 20%. It is expected that the company’s 

revenues will surpass US$1 million in 2013, of which $300,000 will be net income. 

IMI Equipment Co. faces no local competition for parts manufacturing aside 

from those imported from China, Turkey and Europe upon which the Palestinian 

market currently relies. By manufacturing these parts IMI first and foremost will be 

providing Palestinian companies with a more cost-effective alternative not subject 

to shipping and customs cost, while at the same time contributing significantly to 

Palestinian manufacturing capacity. 


27


Operations Start Date 


3 months 


IMI Equipment is an international trading company with offices in Palestine, Jordan and 

Kuwait. IMI’s main focus is on heavy machinery, equipment supply and project implementation. 

IMI’s team of young professionals constantly strives to provide high quality products and 

excellent service to clients; which has earned the company a strong reputation both in 

Palestine and in the wider region. Excellent after-sales service in particular has helped 

distinguish IMI from the competition. An emphasis on training has been critical in achieving 

this, as it has ensured employees keep abreast of all the latest technological developments 

in the field of industrial manufacturing. 

IMI Equipment Co. recently added compactors and solid waste stationary units to its product 

portfolio, as part of its ongoing efforts to diversify its services to sectors such as water, 

electricity, concrete and infrastructure. 

In addition to representing its own brand, IMI Equipment Co. is also the exclusive regional 

agent for several leading international companies, including: Hidromek and Cukorova 

(Turkey), Landini (Italy), Manitou (France), Nasser Group (Jordan), Bomag (Germany), 

Cemen Tech (USA), and Dressta (Poland). These relationships bring much value to IMI 

in terms of credibility and exposure to international best practices. IMI management is 

committed to pursuing their vision to become the premier supplier of heavy machinery in 

Palestine, while continuing to build its brand equity and regional market share. 


The metal industry is served by an association which represents 40 major firms working 

in the sector. A rough estimate of the number of firms working in this industry is 120. The 

average number of workers in the sector is estimated to be 1000. 


The sector is comprised of the following diversified fields: metal doors, aluminum profiles, 

iron and steel rods, welding and abrasive materials, nails and steel rods, metal furniture, 

scales, stone machinery, packaging machinery, lathing, agricultural machinery, municipal 

containers, kitchen wear, electric circuit boards and other specialized workshops. 


Product quality in this sector is usually measured in terms of life-span. The majority of the 

products are either used in support of the industry itself, or as complementary parts to 

other businesses. Given how much other working parts in any construction or industrial 

process rely on their metal counterparts, quality is extremely important. PSI standards and 

specifications are valid only for some of these products; ISO certificates and fire prevention 

certificates have been acquired by some but not all of the firms in the sector. 



The total production capacity barely reaches 40% among the sampled companies. 

Technically speaking there is a significant variation in the level of technology used in the 

sector. The industry needs to be equipped with testing facilities and know-how to cope with 

increasing technological and quality-related specifications. Academic networking with the 

industry is also vital to the development of this industry. 


The metal sector has been involved in the export market for decades, and continues to be 

despite the heavy restrictions on movement imposed by Israeli authorities. Welding materials 

and abrasives have traditionally been the main exports. However, the opportunity exists for 

moving into new export markets with a wider variety of metal products, such as metal doors, 

stone machinery and packaging machinery. Locally, there is strong competition from Israeli 

and imported materials, mainly Chinese. Unfortunately, PSI is not active with regards to 

verifying the quality of imported materials. It would be beneficial to set strict regulations with 

regards to competing imports in order to maintain fair competition in the market. 


There are no precise figures indicating the total level of investment in the sector. However 

some industry experts have stated that the total amount of investments exceeds US$ 100 

million. According to the sample firms, 100% of them would like to invest in new machinery 

and 80% will invest in seeking new markets. 

Industry problems and needs 

This industrial sector’s most pressing needs can be summarized by the following points: 

• Increasing industry regulations in order to promote fair competition; 

• Designing a package of promotional and technical assistance to assist in opening 

new export markets; 

• Equipping the industry with proper testing facilities and linking companies properly 

with relevant academic institutions; 

• Investing in development of alternatives energy sources and to decrease powerrelated 

costs; 

• Encouraging more environmentally-friendly practices such as industrial waste 

recycling. 


29

SWOT Analysis 


Strengths 

Weaknesses 

• Experienced and well established in the • Lacks sufficient capital to complete all 

industry 

phases of building the new assembly line 

• Raw materials are widely available 

• Provides a locally-produced, lower priced 

alternative to Palestinian and Middle Eastern 

companies currently relying on imports 


Opportunities 

Threats 

• Strong growth in demand for these products 


locally and regionally 

• Increased regional export market share • Existence of strong foreign competition 

• No regulatory restrictions on importing 

necessary equipment 



Indicators 2010 2011 2012 2013 2014 


Revenues 456,000 641,000 800,000 1,075,000 1,128,750 

Gross Profit 120,000 351,000 505,000 565,000 593,250 

Net Income 23,788 244,582 395,118 450,108 478,264 



Investing Cash Flow 0 0 0 0 0 



Total Assets 1,028,661 1,206,200 1,530,139 1,904,677 2,302,711 

Total Liabilities 294,022 226,978 155,799 80,230 0 

Total Equity 734,640 979,222 1,374,340 1,824,447 2,302,711 





Internal Epoxy Lining Mortar 7 


Project Name: 



Total Cost of the Project: US $ 4,310,000 

Investment by Current Owners: US $ 3,560,000 

Required Investment: US $ 750,000 

PIC-2010-IO-007 

Internal Epoxy Lining Mortar 

Future Iron Pipes 

Mr. Ahmad K. Naser 

Hebron Main Road 

Dura, Hebron, Palestine 

Tel: +970-2-2286808 

Email: ahmad@a-brothers.com 


This is an opportunity to financially assist in the establishment of an additional 

production line that will produce internal epoxy lining mortar for the steel pipes 

with the diameters 1”, 2”, 3”, 4”, 6”, 8”, 10”, 12”, and 16”. 

The company currently manufactures steel pipes with external 3LPE anti corrosion 

coating, and internal cement mortar lining. 

Future Iron Pipes currently targets the Palestinian market, Jordan, and other 

Middle Eastern countries. The additional products the company is seeking to 

manufacture will expand their exporting market to construction companies in the 

building sector in countries such as Turkey, Europe and Asia. Additionally, the 

new pipes with internal epoxy mortar lining will allow the company to focus on 

the public sector since the pipes will have the ability to be used for water, gas 

and oil lines, which will ultimately assist in the development and organization of 

Palestine’s infrastructure. 

Due to the expansion of the building sector and the increasingly high demand 

for infrastructure, the company has the opportunity to be the sole provider to the 

Palestinian market. There is a very high demand for these steel pipes. Future Iron 

Pipes faces no local Palestinian competition whatsoever, although there are two 

Israeli manufacturers in which the Palestinian market exclusively rely on. 

Future Iron Pipes aims at distributing their products through wholesale companies 

and agents in the building sector. The company will also export their products 

internationally, guaranteeing the best price, highest quality and compliance with 

international standards since their running cost will be a lot cheaper. 


31



Establishment of new production line 12 


Future Iron Pipes (FIP) was founded in 2009 using the latest computerized technologies; it 

is the first privately owned large scale manufacturer of coated steel pipes. It has a diversified 

customer base and actively participates in the global coating and lining industry. 

FIP’s policy is to provide the customer with optimum quality and workmanship within their 

requested delivery schedule. The experienced workforce is dedicated to providing the 

highest quality product and customer service. 

Fully prepared to meet the demands generated by the expansion of water distribution 

systems, natural gas, oil pipelines and related projects, Future Iron Pipes supplies external 

anti-corrosive, 3 layered PE/PP coating according to the international and Palestinian 

standards, and internal cement mortar lining for pipes. 


The metal industry is served by an industry association which represents 40 major firms 

working in the industry. A rough figure of firms working in this industry is estimated at 120. 

The problem is how to define the working firms and how to recognize the working workshops. 

The average number of workers in the sector is estimated at 1000 workers. 


The sector is comprised of several diversified fields. These are: metal doors, aluminum 

profiles, iron and steel rods and drawing, welding and abrasive materials, nails and steel 

rods, metal furniture, scales, stone machinery, packaging machinery, lathing, agricultural 

machinery, municipal containers, kitchen wear, electric circuit boards and other specialized 

workshops. 


The quality is related to the application and use of the machines and tools produced. It is 

obvious that the majority of the products are either used for the industry or as complementary 

parts to other businesses. Hence, quality is an important matter. The PSI standards and 

specifications are valid only to some of these products; ISO certificates and fire preventing 

certificates have been acquired by some firms. 

There is a lack in fully equipped laboratories and testing, this can be overcome through 

close cooperation with academic institutions. Also, research and development can help 

choosing the proper composition of materials. Moreover, the culture of quality standards 

and specifications has to be widely spread in the sector. 



The total production capacity is barely reaching 40% of the sample companies. Technically 

speaking there is a big variation in the level of technology used in the sector ranging from 

low to high levels. The industry needs to be equipped with testing facilities and knowledge 

to cope with the technology and quality needs. Academic networking with the industry is 

vital to the development of this industry. 


Traditionally, the sector has experienced the export practices decades ago and still does. 

Welding materials and abrasives were the main exports. The opportunity still exists for more 

exports in to countries. Metal doors, stone machinery and packaging machinery are some 

major examples. Locally, there is high competition with the Israeli and imported materials, 

mainly Chinese. PSI is not active in the regard of checking the quality of the imported 

materials. Local market needs carefully set regulations in order to maintain fair competition 

in the market. 


There are no precise figures indicating the total investment in the sector. But some references 

stated that the total amount of investments exceeds the figure of 100 million USD. According 

to the sample firms, 100% of them have the desire to invest in new machinery and 80% will 

invest in seeking new markets. 


33

SWOT Analysis 


Strengths 

Weaknesses 

• Lack of financial resources to complete 

• Sole provider of the Palestinian market 

all phases of the project 

• New product will assist Palestine’s Public 

sector since the pipes may now be used for oil, 

gas and water lines 


Opportunities 

Threats 

• To expand their exporting market to more 


international markets 

• There are no apparent restrictions on importing 

the needed type of equipment 


Indicators 2010-2011 2012 2013 2014 2015 


Revenues 400,000 550,000 600,000 630,000 661,500 

Gross Profit 320,000 467,000 516,000 541,800 568,890 

Net Income 110,000 258,400 308,200 332,960 358,958 






Total Assets 4,610,000 4,618,400 4,626,600 4,629,5604 4,638,518 


Total Equity 4,420,000 4,428,400 4,436,600 4,439,560 4,448,518 





Manufacturing of Iron Pipes 8 


Project Name: 



Total Cost of the Project: US $7,800,000 

Investment by Current Owners: US $1,500,000 

Required Investment: US $6,300,000 

PIC-2010-IO-008 

Manufacturing of Iron Pipes 


Mr. Ahmad K. Naser 


Hebron Main Road 

Dura, Hebron 

Tel: +970-2-2286808 

Email: ahmad@a-brothers.com 


Future Iron Pipes (FIP) is seeking a financing partner to assist in the establishment 

of a company that will manufacture the following products: steel pipes with 

diameters 3”,4”,5”,6”,8”, as well as rectangular sections sized 20x20, 20x15, 

60x60, 80x40,30x30, 40x20, 80x80, and 120x40. 

FIP currently produces coating and lining for steel pipes, while now they wish 

to venture into manufacturing steel pipes themselves rather than continuing to 

outsource them exclusively from the only 3 Israeli suppliers in the region. By 

manufacturing these steel pipes in-house, FIP will significantly cut its shipping 

and time-related costs while decreasing the company’s overhead. It will enable 

the company to produce their own high-quality pipes and expedite their existing 

coating process in a much more cost-efficient and timely manner. 

FIP will be the only company in the Palestine to manufacture these steel pipes; it will 

also seek to increase their exports as there is a high demand for such pipes worldwide. 

The Palestinian market alone consumes thousands of tons of steel piping annually. 

Even Israeli manufacturers are importing from Turkey to satisfy their own domestic 

market demand, as their production capacity can’t keep up. This is due to a boom in 

real estate development and construction, which constantly require steel piping. 

Establishing the first steel piping manufacturing plant of its kind will truly assist 

in the overall development of Palestinian economy, as it helps it become more 

self-reliant for all aspects of the construction phase, of which building materials 

are a crucial component. The Palestinian public sector will rely exclusively on FIP 

for the steel pipes and their coating process, since these pipes are used for water, 

gas and oil lines. 


35



Establishment of Company 12 


Future Iron Pipes (FIP) was founded in 2009 using the latest technology as the first privatelyowned 

large scale manufacturer of coated steel pipes. It has since come to play a prominent 

role in the marketplace and actively participates in the global coating and lining industry. 

FIP provides 3 types of external anti-corrosive layer coating, and internal cement lining for 

steel pipes of up to 16” diameter for different applications, including: water, wastewater, gas, 

and oil. FIP’s policy is to provide the customer with optimum quality and workmanship within 

their requested delivery schedule. Their experience workforce is dedicated to providing the 

highest quality product and customer service. 

Fully prepared to meet the demands generated by the expansion of water distribution 

systems, natural gas, oil pipelines and related projects, Future Iron Pipes supplies external 

anti-corrosive, 3 layered PE/PP coating according to the international and Palestinian 

standards, and internal cement mortar lining for pipes. 














































costs; 


recycling. 


37

SWOT Analysis 


Strengths 

Weaknesses 

• The first and only Palestinian company that will 

• Lacking sufficient financial resources 

manufacture steel pipes 

• Public sector reliance on steel piping for basic 

infrastructure needs 

• Construction sector reliance on steel piping 

and ongoing upward trend in WB real estate 

development 


Opportunities 

Threats 

• High regional and international demand • Political instability 

• No Israeli restrictions on importing necessary 

equipment 


Indicators 2010-2011 2012 2013 2014 2015 


Revenues 0 13,000,000 16,000,000 16,800,000 17,640,000 

Gross Profit 0 4,240,000 5,440,000 5,616,000 5,896,600 

Net Income 0 3,021,996 4,202,000 4,305,000 4,793,400 


Operating Cash Flow 0 3,801,996 4,982,000 5,085,000 5,573,400 

Investing Cash Flow (7,800,000) 0 0 0 0 

Financing Cash Flow 7,800,000 (2,000,000) (3,000,000) (3,000,000) (3,000,000) 


Total Assets 7,800,000 8,821,996 10,023,996 11,328,996 13,122,396 


Total Equity 7,800,000 8,821,996 10,023,996 11,328,996 13,122,396 





Office Paper Envelopes Manufacturing 9 


Project Name: 






Debt: US$ 425,000 

PIC-2010-IO-009 

Office Paper Envelopes Manufacturing 

Qaraman Co.Ltd. 

Arrarat Junction, Arafat Street 

Beit Sahour, Bethlehem District, Palestine 

Tel: 970-2-2744646 

Email: info@qaraman.com 


Qaraman Co. Ltd. is seeking a financing partner to assist in expanding its current 

business of office equipment installation and sales to include an office envelope 

product line. As a result of this new venture, the following new envelope sizes 

will be manufactured: 110x220, 240x330, 180x250, 320x420 as well as any other 

custom-sized envelopes requested by major clients. 

Qaraman management believes this is an excellent opportunity given the high demand 

in Palestine for office envelopes, in addition to the fact that Qaraman already has a 

solid “office” client base, giving it an instant client base and distribution channels for its 

new envelope product line. This initiative’s main competitive advantage stems from 

the fact that no Palestinian companies currently produce envelopes. Management 

believes that once a local alternative becomes available, Israeli envelopes with 

Hebrew writing on them will no longer be welcome in most Palestinian offices. 

Anticipated customers for office envelopes include all telecommunication 

companies, banks, public and private companies, printing publishers and all 

governmental offices. Many of these organizations are already serviced by 

Qaraman in terms of office equipment installation & sales, and will be willing to 

buy envelopes once Qaraman is able to produce them. It is worth noting that 

company management intends to buy state-of-the-art machinery to produce firstgrade 

quality envelopes, so that clients will not need to sacrifice on quality in order 

to buy a locally produced envelope. 

Locally the company intends to distribute its products through multiple retail points of 

sale, as well as wholesaling through company or third party agents. As part of its efforts 

to expand regionally, Qaraman plans to acquire a partner/distributor in Jordan or a 

similar location in order to handle all regional marketing, operations and distribution. 


39


Receiving Equipment October 1, 2010 

Installation of Equipment and Tuning 1 Week after receiving the equipment 


Qaraman was founded in 1994 as a high-tech private firm in Bethlehem, Palestine. The 

company specializes in the sale, installation and maintenance of office equipment, including 

but not limited to: 

Photocopiers & MFPs, Copy Printers, Digital Duplicators, Fax Machines, Computer Systems, 

Printers (B/W & Color), Computer Networks, Telephone Systems PBX, CCTV (Close Circuit 

TV), Shredders, Stationary, Overhead Projectors, and UPS Systems. 

Over the years Qaraman Co. Ltd. has managed to build a strong presence in a highly 

competitive market. Many of their services are directed towards large Palestinian 

organizations, including private organizations, NGO’s, governmental organizations, 

educational organizations and health organizations. 

Qaraman Co. Ltd. is the exclusive authorized dealer of Riso Digital Duplicators, Konica- 

Minolta MFPs, DTK Computers and Dollar Stationary in Palestine. They also carry the 

various product-lines of OKI, Lexmark and Benq. The company’s operations cover the 

Palestinian Territories (West Bank and Gaza) and East Jerusalem. 

Qaraman Co. Ltd. believes in honesty, integrity, respect, and responsibility while dealing 

with their customers. These values are a big reason why clients have come to depend on 

Qarama. Also, the company believes strongly in environmentally-friendly practices, and 

therefore uses materials such as soy ink and recycled paper as much as possible. 















for better industrial policies and regulations while working on improving Palestinian industrial 

performance. The federation began its work in 1999 by representing six industrial associations. 

Today, the federation counts thirteen different industrial associations as members. 


It employs about 13% of the total workforce and contributes 16% to the GDP. Exports 


have been a positive economic ambassador for the entire Palestinian cause. The rapid 


an adverse impact on the industrial sector. The leather and shoe making industry as well 

as the garment and textile industry are examples of badly affected industries. On the other 

hand, the pharmaceutical and marble and stone industries are examples of sub-sectors that 

have managed to thrive despite the challenging economic and political circumstances. 

SWOT Analysis 


Strengths 

Weaknesses 

• First Palestinian envelope production market 

• Lack of financial resources from the 

entrant – unique chance to rapidly acquire 

current owner 

significant market share 

• Inexperienced with modern management 

• High demand for office envelopes 

techniques and systems 


Opportunities 

Threats 

• Preferential trade agreements with stronger 

global markets opens the door for more int’l • Political instability 

exports and market penetration 

• Rapidly acquire major part of Palestinian • Difficulty to insure industrial investments 

market share 

in light of political risk 

• Development of new industrial zones offering • Risk of market dumping by Israel and 

services & infrastructure at lower prices other major regional producers 



Indicators 2010 2011 2012 2013 2014 


Revenues 100,000 800,000 1,000,000 1,200,000 1,260,000 

Gross Profit (25,000) 325,000 423,000 520,000 546,000 

Net Income (263,448) (64,446) 46,079 145,859 171,609 


Operating Cash Flow (101,000) 213,000 319,000 414,000 434,700 


Financing Cash Flow 1,827,584 202,584 (97,416) (97,416) (97,416) 


Total Assets 1,585,615 1,740,949 1,702,283 1,758,618 1,835,652 


Total Equity 1,236,552 1,472,105 1,518,184 1,664,043 1,835,652 





41

Al-Hamoda Packaging Line 10 


Project Name: 





Required Investment: US$ 1,750,000 

Debt: US$ 200,000 

PIC-2010-IO-010 

Al-Hamoda Packaging Line 

Al-Hamoda Company for Food and Dairy 

Products 

Mr. Bilal Mohammad Salameh 

Al- Swahreh - Jerusalem 

Tel: +970-2-2797821/2 

Fax: +970-2-2797820 

Email: hamoda@hamodagroup.com 

Website: www.hamodagroup.com 


Al-Hamoda Co. is seeking a partnership with a strategic/financing partner to invest 

in establishing Aluminum Foil and Plastic Manufacturing and Printing Company 

to produce in-house packaging for its products. This company will be serving Al- 

Hamoda Dairy and Food Company and will expand production to supply similar 

companies in addition to pharmaceutical manufacturers in Palestine, Jordan and 

Israel at a later stage. 

By establishing the packaging company Al-Hamoda company will reduce the 

costs of importing packaging products. Moreover, the company will brand its 

own identity to deliver products of natural dairy taste given that dairy packaging 

requires special care and attention to maintain the freshness as well as protecting 

the texture throughout display and distribution. 

This project will be first of its kind in Palestine; there is no competition from the 

local market and limited competition from Israeli manufacturers. 


Land Development 

Building and Construction 

Equipment purchase 

Vehicle purchase 

1 month from funding 

4 months from purchasing the land 





Al-Hamoda was established in 1988 in Jerusalem. It’s one of Al-Hamoda Group Companies. 

Nowadays, Al-Hamoda Company is considered as one of the leading dairy companies in 

Palestine. Al-Hamoda Company offers high quality products ensuring continuous customer 

satisfaction. Al-Hamoda Company was the first dairy company receiving the Palestinian 

Quality Mark certification (PSM) under number (PS041) for fermented milk. 

From 1988 until now the company had a great shift from traditionally made products into 

well processed and packaged ones. Furthermore, new lines of products have been added 

the fact that increases quantities of daily products, on the other hand the company turned 

from limited distribution to wide marketing that used most advanced marketing and logistics 

systems. Today Hamoda Products reach every district, city, and village in West Bank and 

Gaza Strip. 

Hamoda today become one of the leading and biggest companies of dairy & food products 

at the level of national industries and one of the leaders in Agribusiness, it produces more 

than 40 tons of dairy products daily, and it has the second market share among the dairy 

companies in Palestine. Hamoda enriches the Palestinian table with a wide variety of its 

high quality products that contain more than 65 types of dairy products and 6 kinds of 

Salads in different container sizes. 
















federation. 












43

SWOT Analysis 


Strengths 

Weaknesses 

• Lack of additional financial resources 

• No Competition in the local market 


• Competitive prices since raw materials are 

available locally and product will be sold locally 

• Ability to deliver in timely manner 

Opportunities 

• The development in the food and 

pharmaceutical industries 



Threats 

• There are three similar Israeli companies 


Indicators 2010 2011 2012 2013 2014 


Revenues 0 2,282,124 2,634,409 3,024,704 3,094,597 

Gross Profit 0 1,433,737 1,666,129 1,964,489 2,024,993 

Net Income (3,917) 806,604 1,026,547 1,276,709 1,329,430 


Operating Cash Flow (3,000) 830,940 1,155,031 1,399,695 1,388,093 


Financing Cash Flow 1,697,096 37,999 (551,197) (678,417) (707,037) 


Total Assets 1,693,180 2,609,052 3,120,503 3,716,164 4,354,902 


Total Equity 1,496,083 2,381,187 2,920,571 3,548,633 4,221,261 


Return on Assets -0.23% 31% 33% 35% 31% 

Return on Equity -0.26% 34% 36% 36% 32% 


New Twine Rope Production Line 11 


Project Name: 






PIC-2010-IO-011 

New Twine Rope Production Line 

Radwan Hamzeh and Brothers Co. 

Mr. Adnan Hamzeh 

Tulkarem, Qalqilya St., Kofr Sor, Palestine 

Tel: +970-9-2683743 

Fax: +970-9-2683744 

E-mail: radwanco@maktoob.com 

Website: http://www.yasserco.com 


Radwan Hamzah & Brothers Co. is seeking to cooperate with a strategic investment 

partner in order to establish the first Palestinian plastic twine rope production line. 

The main impetus for this initiative is the high domestic demand for twine rope, 

particularly within the agriculture sector in the northern part of the West Bank. 

Currently, all twine rope consumed in Palestine is imported via Israel. In addition 

to the local market, the company sees a strong potential for exporting plastic 

twine rope to Israeli and regional markets, based on the anticipated competitive 

advantage in both price and quality. 

The company is seeking US$ 400,000 from an investor interested in developing 

agricultural production in Palestine as well as supporting efforts to market this 

new product locally and internationally. The company has long term experience 

in producing and marketing agricultural and construction products, and maintains 

a solid network of relationships with distributors at the local and regional level. 



Building and Construction Date 

Building and Construction Completion Date 

Furniture & Equipment Procurement 


Not Applicable 



6 months 

8 months from finance availability 


45


Radwan Hamzah & Brothers Co. specializes in designing and constructing agricultural turnkey 

projects, including greenhouses, nurseries and, packing houses for all crops based 

upon the different types of climates needed. It is also a leading producer of metal and iron 

components used by the agricultural and construction sectors, in addition to acting as a 

wholesaler and distributor of building materials. R.H. & B Co. is a local agent for several 

leading brands. 

The company founder has over 14 years of experience in managing and executing large 

and medium-sized agro-projects worldwide utilizing the most developed technologies, 

customized to local climates and conditions, including detached media, sophisticated 

irrigation-fertilization systems, climate control, etc. The company imports all of its raw materials 

and technologies from the European Union as well as from some Asian countries. 


The plastics industry is represented throughout the West Bank with a focus on plastic pipe 

manufacturing in Hebron and Ramallah. According to the sectors’ association records, the 

total number of industrial facilities is 100 firms employing 1000 workers with a total average 

of 10 workers per firm. The working labor varies from 5 to 20 workers with an exception of 

4 factories employing more than 50 workers. 


The sector is comprised of a wide range of products. These include: plastic pipes and 

fittings, sanitation fittings, plastic bags and sacks, multipurpose plastic containers, drinking 

water containers, polystyrene, rubber and kitchen wear. 


Quality is a matter of high interest for construction related products (water and sanitary 

applications) and for food packaging materials. For other products, quality is a matter of 

raising the competitive advantage of the firm. Competition is high among the local producers 

and less effective with the exported products because of the price considerations; also 

because many exported items have similar competing products produced locally. There 

is an increasing tendency towards quality and certification in the sector. Apart from the 

construction and food related products, firms need not to acquire certificates, but they are 

more in need of formulating simple and reliable operating procedures to ensure higher rates 

of quality. 


The industry is working at less than 50% of its total capacity and has great potential to develop 

and diversify its products. Training for skilled labor is needed, and ways of decreasing 

the electrical power consumption rate is worth considering as electricity is a major cost 


component. Disposing of and/or recycling the industry’s waste properly has a dual positive 

impact on the total productivity of the firms and on the environment. 


The industry sales are distributed over the West Bank (66%), Gaza Strip (15%), Jerusalem 

(2%) and Israel (10%). It is clear that the local market is the core of the industry. Exports are 

rare, however many industry experts feel that exports to countries like Syria, Jordan and Iraq 

are possible. Additional research needs to be carried out in order to confirm whether exports 

are viable or not. This assessment should explore issues such as: regulations, certificates, 

and competitiveness, quality and marketing channels. Promotional kits for potential firms 

are seen as an important element for enabling their marketing capabilities. Such kits might 

include website design, catalogues, and brochures. Participating in international trade fairs 

could be another tool for building up knowledge of the global and regional industry. 


47

SWOT Analysis 


Strengths 

Weaknesses 

• Well established company with vast local 

and international experience producing • No experience specifically with rope 

and marketing agricultural and construction production 

materials 

• Currently sells everything it produces – 

• Lacks sufficient capital to achieve 

indicating customer satisfaction as well as 

desired growth 

strong market demand 

• High quality achieved with state-of-the-art 

machinery and adherence to international best 

practices 


Opportunities 

Threats 

• Only local producer of plastic twine ropes, with 

• Israeli restrictions on exports and 

potential to gain market share in Israel and the 

ongoing political unrest 

wider region 

• Provides local alternative to agricultural 

• Price volatility of raw materials 

packaging products 



Indicators 2011 2012 2013 2014 2015 


Revenues 449,426 561,783 674,139 775,260 891,549 

Expenses 262,654 315,185 354,583 372,312 390,928 

Gross Profit 186,772 246,598 319,556 402,948 500,621 

Taxes 28,016 36,990 47,933 60,442 75,093 

Net Income after Tax 158,756 209,608 271,623 342,506 425,528 






Total Assets 658,756 763,560 899,372 1,070,624 1,283,388 


Total Equity 619,358 716,283 846,184 1,014,778 1,224,749 





Expansion of Saba Co. for 

Industrial Investment 

12 


Project Name: 






PIC-2010-IO-012 

Expansion of Saba Co. for Industrial Investment 

Saba Co. for Industrial Investment 

Tel: +970-2-2759277 

Fax: +970-2-2759278 

Mobile: +970-59-9330332 

Email: info@saba-stone.com 

Website: www.saba-stone.com 


The project is not the first of its kind in the area but it will be the only one that has 

the latest machines and equipment that distinguish stone with high qualities. The 

project will target the local market which is the main market, and it targets the 

Israeli market, Jordanian market and the US market. 

Saba works according to international standards in order to produce high quality 

stone but this require continuous investment in modern technology, constant 

upgrading of human skills, and the use of the most efficient machinery. Saba 

for Industrial Investment has over the past years made remarkable progress and 

development in these areas hoping to create a new culture in the stone business, 

one that is based on quality assurance in production and management. 


Land Purchase 

Construction 


Equipment Installation 

Directly after funding 


1 month after funding 

2 months after receiving the equipment 


Saba for Industrial Investment is an international company established in 2002. The company’s 

exports cover many countries in the world. The company has taken huge strides in being at 

the head of the competitive world, and has carved a niche on the international market. 


49

Saba for Industrial Investment sells quality products at competitive prices to satisfy a large 

share of its markets’ tastes and needs. However, consignments of stone are delivered 

punctually, and in perfect condition that guarantee customers’ satisfaction. 


The stone and marble industry is considered the biggest industry in terms of number of 

firms, sales volume, employment rate and total investment. In recent years the industry 

showed a linear decline in production, sales and returns. The total number of manufacturing 

firms is around 700 firms, and the total number of workers is estimated at 8000 workers. 

The industry is spread over the West Bank regions but focused in the regions of Bethlehem 

and Hebron. 


Stone and marble industry refers to the stone manufacturers and the quarries. The stone 

manufacturers are categorized as small, medium and large scale producers. Workshops are 

another category of buying slabs and cutting it into small size pieces. The main composites 

of final products are external cladding, internal cladding and tiles, cut to size products, 

decorative products, special products and tomb products. 


The sector’s major competitive advantage is its dependency on local raw materials. Quality 

is an important issue in selecting the materials as well as in the surface finish of the final 

product resulting from proper manufacturing practices. The basic competitive features of 

the products are color and texture. Quality and price are interchangeable factors in the 

sector. More quality means more costs in the manufacturing and supply chain. 

The sector has invested in testing samples of final locally produced products in internationally 

recognized laboratories in Italy and the results were published in a product catalogue book 

for the whole industry. Local tests for certain specifications are being performed in local 

laboratories. Although 50% of the interviewed sample requested the implementation of ISO 

standards, but in reality only one out of six companies in the sector was able to keep and 

maintain the ISO certificate after five years of obtaining it. 


Technologically speaking, the sector has an easy access to the most updated and advanced 

technologies in the international market. Few of the manufacturers develop and upgrade their 

machinery regularly. There are substantial differences in operating the machines and in the 

process orders and scheduling. The sector has the capacity to manufacture up to 35 million 

square meters; actually it operates only at a capacity of about 30% of their total capacity, i.e. 

12 million square meters. The sector needs to be better informed about the advancements 

in abrasives, tools and other needed accessories for production. Maintenance is another 

problem affecting the continuity of operations. 



The marketing mix is shifting towards export in the last 7-8 years. The composition of the 

market is classified as: 65% Israel, 25% local market in West Bank and 10% for export. The 

marketing of these products highly depend on the design specification done by engineering 

offices. So, networking with engineers and contractors is vital for the survival and growth of 

these companies. Competition among local producers is severe, whereas competition with 

imported products in the local market is weak, and almost negligible with external cladding 

products. Competition in the international market is high especially with economies of low 

manufacturing costs such as Jordan and Turkey. Palestinian stone and marble has built its 

image in more 33 countries all over the world. Proper promotional tools are not widely used 

in the sector. Continuously improved product catalogues and other promotional materials 

are needed. 


The initial investments in the sector exceeds the amount of 400 million dollars and are 

mostly generated by own savings and family resources. Severe competition and reductions 

in total sales have influenced payment terms and affected the cash flow of the industry. 

Most firms depend on commercial banks for facilitation. When factory owners were asked 

about their priorities in financing, the answer was to buy new machines and develop new 

markets. 


51

SWOT Analysis 


Strengths 

Weaknesses 


• The use of latest technology in production 


• Saba already exist and have local and 

international markets 

• The experience of the owners 


Opportunities 

Threats 

• Demand for marble and stone is increasing • Political instability and ongoing conflict 

• High demand for houses in the West Bank 

• Competition from other regional and 

international producers 


Indicators 2010 2011 2012 2013 2014 


Revenues - 3,288,000 3,288,000 3,288,000 3,288,000 

Gross Profit - 1,638,720 1,638,720 1,638,720 1,638,720 

Net Income - 220,870 220,870 220,870 220,870 


Operating Cash Flow 229,430 104,765 182,927 163,401 


Financing Cash Flow 714,000 - - - - 


Total Assets 586,500 807,370 1,028,240 1,249,110 1,469,980 

Total Liabilities 

Total Equity 586,500 807,370 1,028,240 1,249,110 1,469,980 


Return on Assets - 27% 21% 18% 15% 

Return on Equity - 27% 21% 18% 15% 


Al-Kassas Factory for Metal Profiles 13 


Project Name: 




Investment by Current Owners: US$ 2,290,491 


PIC-2010-IO-013 

Al-Kassas Factory for Metal Profiles 

Al Kassas Co. General Trade Import & Export LTD 

Mr. Sameer Subhi Al-Qassas 

621/5000 Salah Eldein St., Al Zaytoon, Gaza, 

Palestine 

Tel: +970-8-2800542 

Tel: +970-8-2800541 

Mobile: +970-59-9328854 

E-mail: info@alkassas.net 

alkassas@alkassas.com 

samirs60@hotmail.com 

Website: http://www.alkassas.com 


Al Kassas Co. General Trade Import & Export LTD is seeking a strategic partnership 

with an investor to help in the establishment of a new factory plant that is totally 

specialized in producing iron and steel profiles out of rolled steel. The new plant 

“Al-Kassas Factory for Metal Profiles” will be built on suitable land in Jabaliah and 

requires a total investment of US$ 4 million. 

The mother company “Al Kassas Co. General Trade Import & Export LTD” has 

extensive experience importing, producing and marketing a wide range of iron 

and steel products. Profiles are currently produced in limited amounts and cannot 

cover the increasing demand within the Gaza Strip. The idea of establishing a 

totally new factory specialized in producing iron profiles came as a result of efforts 

to cover the widening market gap resulting from the Israeli-imposed restrictions on 

imports of construction materials. 

Mass production of standard and customized profiles within the Gaza Strip is highly 

recommended and will most certainly prove cost-effective for any rehabilitation 

and/or re-building projects in the future. 

Project Development Phases 

The building in which the plant shall be installed already exists. Furniture and equipment are 

yet to be purchased and will be installed as soon as the necessary financing is available. 


53

The purchase of rolled iron can start as soon as financing is available. The company 

expects to require 500 tons to start operations. 


Al Kassas Co. General Trade Import & Export LTD was founded in 1999, and is one of 

the leading companies operating in Palestine. The importance of Al-Kassas Co. to the 

Palestinian economy can be seen by the number of products and services it provides to the 

construction sector, mainly in the Gaza Strip. All products are of the highest available quality, 

and are made according to international and local standards. This has been achieved by 

continuously working to improve production techniques, and enforcing strict quality control 

measures on all imported products to ensure they meet customers’ expectations. 

Al Kassas Co.’s goal is to obtain recognition for the highest international standards in its field, 

taking into account environmental and safety considerations. In addition, the company aims 

to be recognized as the first address for metal profiles for the public and private sectors, as 

well as international institutions working in Palestine. 

Al Kassas Co. supplies its customers with a wide range of reliable roll formings and thin 

metal-wall sheets, in addition to corrugated sheets and C-channels for construction. The 

company manufactures products that are customized to customers’ needs; including all 

kinds of pipes, profiles, angles, bridges, belts and beams. 














































costs; 


recycling. 


55

SWOT Analysis 


Strengths 

Weaknesses 

• Extensive experience producing and marketing 

steel and iron products for construction and • High initial capital requirement 

other purposes 

• Comparatively low prices 

• Direct importing of raw materials reduces 

production costs 

• Skilled at product customization to suit any and 

all customer preferences 


Opportunities 

Threats 

• Eventual major rebuilding effort in the Gaza • Continuation of current Israeli-imposed 

Strip shall create high demand for construction blockade on Gaza Strip prevents boom 

materials including iron profiles 

in construction 

• Potential for new rivals entering the 

• Potential access to the West Bank market will 

market, especially bigger companies 

lead to dramatic increase in sales 

from the West Bank 


(old and new investments 

Indicators 2010 2011 2012 2013 2014 


Revenues 300,000 900,000 900,000 900,000 945,000 

Direct Expenses 150,000 450,000 450,000 450,000 472,500 

Gross Profit 150,000 450,000 450,000 450,000 472,500 

Indirect Expenses 114,359 343,078 343,078 343,078 348,938 





Financing Cash Flow 4,000,000 0 0 0 0 


Total Assets 4,035,641 4,182,563 4,249,486 4,360,575 4,479,971 

Total Liabilities 0 40,000 0 4,167 0 

Total Equity 4,035,641 4,142,563 4,249,486 4,356,408 4,479,971 





ZmZm Plastic Industries Co. 14 


PIC-2010-IO-014 

Project Name: 

ZmZm Plastic Industries Co. 


ZmZm Plastic Industries Co. 

Mr. Othman Ra’fat Hassouneh 

Beit Kahel, Hebron, Palestine 

P.O.Box: 771 Hebron 

Tel: +970-2-2298818/9 


Fax: +970-2-2298817 

Mobile: +970-59-9203250 

E-mail: manager@zmzmco.com 

info@zmzmco.com 

Website: http://www.zmzmco.com 




US$ 4,994,704 Equity Investment 


ZmZm Plastic Industries Co. is seeking a strategic investment partner that can 

profit from working with ZmZm to increase its current production capacity, diversify 

its range of products, and increase its competitive advantage especially within 

export markets. ZmZm is seeking to leverage economies of scale in its production 

of plastic products such as plastic bags, plastic plates, and industrial sponge. 

ZmZm is anticipating a production capacity growth rate of 56% following a new 

investment, raising its production value from around US$ 7 million per annum 

to around US$ 10.8 million. It is expected that the new production capacity 

can extend ZmZm’s target market to cover regional countries in addition to the 

local Palestinian and Israeli markets, which currently account for 100% of the 

company’s production. 

ZmZm is seeking an additional US$ 7.5 million to be injected over the next two 

years: US$ 5 million during the first year, and US$ 2.5 million in the second year. 

This will cover the cost of four new machines priced at US$ 1.5 million each. 


57


Expected number of months from finance availability: 


3 months 


3 months 

Building and Construction Completion Date 8 months 

Furniture & Equipment Purchase 

9 months 


10 months from finance availability 


ZmZm for Plastic Industries is one of the main sister companies of Hassouneh Industrial 

and Commercial Group, which was established in 2005 based on the founders’ 32 

years of experience in the consumable plastics industry. From day one, ZmZm based its 

operations on the latest global technology and international best practices for production 

line management. 

ZmZm has procured the finest equipment from around the world in terms of quality and 

product diversity based on market studies done to cater to various market segments and 

consumer preferences. In so doing, management has prepared the company to cover 

regional and potential international markets, in addition to the local Palestinian market. 

Company management has also addressed concerns to protect the environment from 

plastic waste by obtaining licenses from international organizations to use sophisticated 

technology designed to make plastics biodegradable within the environmental cycle; thus 

rendering plastic waste as environmental friendly as possible. 



manufacturing in Hebron and Ramallah. According to the sectors’ association records, the 


of 10 workers per firm. The working labour varies from 5 to 20 workers with an exception of 











because many exported items have similar competing products produced locally. There is an 

increasing tendency towards quality and certification in the sector. Apart from the construction 

and food related products, firms need not to acquire certificates, but they are more in need of 

formulating simple and reliable operating procedures to ensure higher rates of quality. 



The industry is working at 49% of its total capacity and has great potential to develop 








rare, however many industry experts feel that exports to countries like Syria, Jordan and Iraq 

are possible. Additional research needs to be carried out in order to confirm whether exports 

are viable or not. This assessment should explore issues such as: regulations, certificates, 

and competitiveness, quality and marketing channels. Promotional kits for potential firms 

are seen as an important element for enabling their marketing capabilities. Such kits might 

include website design, catalogues, and brochures. Participating in international trade fairs 

could be another tool for building up knowledge of the global and regional industry. 


59

SWOT Analysis 


Strengths 

Weaknesses 

• Low financial possibilities, especially for 

• Well established, productive company 

higher production 

• The need for long term investments and 

• Ability to sell all products while at full output 

improvements (coping with international 

capacity 

producers and standards) 

• High quality through state-of-the-art machinery 

and adherence to international best practices 


Opportunities 

Threats 

• Possible market shares in Israel and regional 

• Israeli-imposed obstacles to exports 

markets 

• Adding new product lines creates economy-of- 

• Political unrest 

scale thereby reducing production costs 




Indicators 2010 2011 2012 2013 2014 


Revenues 7,100,000 11,120,000 13,344,000 14,011,200 14,711,760 

Cost of goods sold 6,528,000 10,095,432 12,003,954 12,656,921 13,262,739 

Gross Profit 572,000 1,024,568 1,340,046 1,354,279 1,449,021 

Taxes 85,800 153,685 201,006 203,141 217,352 

Net Income after Tax 486,200 870,883 1,139,040 1,151,138 1,231,669 


Operating Cash Flow 520,234 931,845 1,218,773 1,231,718 1,317,886 

Investing Cash Flow (5,000,000) (2,500,000) 0 0 0 



Total Assets 12,969,863 13,618,356 14,026,906 14,239,004 14,519,535 

Total Liabilities 4,462,910 3,592,028 2,452,989 2,282,989 2,222,989 

Total Equity 8,506,953 10,026,328 11,573,917 11,956,015 12,296,546 





Stretch Factory 15 


PIC-2010-IO-015 

Project Name: 

Stretch Factory 


ZmZm for Plastic Industries Co. 

Mr. Othman Ra’fat Hassouneh 

Beit Kahel, Hebron, Palestine 

P.O.Box: 771 Hebron 

Tel: +970-2-2298818/9 


Fax: +970-2-2298817 

Mobile: +970-59-9203250 

E-mail: manager@zmzmco.com or info@ 

zmzmco.com 

Website: http://www.zmzmco.com 




US$ 12,000,000 equity investment 


Stretch nylon is used in the packaging of goods that are to be transported by truck. 

It is used for all types of industrial and commercial packaging for plastic products, 

food, cartons, etc. Its main purpose is to safeguard products’ integrity (i.e. to keep 

them from falling, being damaged, or exposed to pollution). 

The local Palestinian (and Israeli) market is in dire need of such a plant as there 

is currently only one such factory in Israel which meets 15% of both Israeli and 

Palestinian markets’ demand combined. The rest is covered by imports from 

abroad, primarily from Turkey and Italy. 

ZmZm anticipates that the establishment of this new plant will immediately capture 

a 20% local and Israeli combined market share. ZmZm is seeking a strategic 

partner to take advantage of this opportunity and support the establishment of this 

new plant. ZmZm’s owner is prepared to invest US$ 13 million, which accounts 

for more than half the estimated establishment costs, and is seeking an additional 

investment of US$ 12 million. 


61


Expected number of months from finance 

availability: 


6 months 


12 months 

Building and Construction Completion Date 18 months 

Furniture & Equipment Procurement 18 months 

Operations Start Date 18 months (January 2012) 


ZmZm for Plastic Industries is one of the main sister companies of Hassouneh Industrial 

and Commercial Group, which was established in 2005 based on the founders’ 32 

years of experience in the consumable plastics industry. From day one, ZmZm based its 

operations on the latest global technology and international best practices for production 

line management. 

ZmZm has procured the finest equipment from around the world in terms of quality and 

product diversity based on market studies done to cater to various market segments and 

consumer preferences. In so doing, management has prepared the company to cover 

regional and potential international markets, in addition to the local Palestinian market. 

Company management has also addressed concerns to protect the environment from 

plastic waste by obtaining licenses from international organizations to use sophisticated 

technology designed to make plastics biodegradable within the environmental cycle; thus 

rendering plastic waste as environmental friendly as possible. 



manufacturing in Hebron and Ramallah. According to the sector’s association records, the 


of 10 workers per firm. The working labor varies from 5 to 20 workers with the exception of 











because many exported items have similar competing products produced locally. There 


is an increasing tendency towards quality and certification in the sector. Apart from the 

construction and food related products, firms need not to acquire certificates, but they are 

more in need of formulating simple and reliable operating procedures to ensure higher rates 

of quality. 


The industry is working at 49% of its total capacity and has great potential to develop 








rare, however many industry experts feel that exports to countries like Syria, Jordan and 

Iraq are possible. Additional research needs to be carried out in order to confirm whether 

exports are viable or not. This assessment should explore issues such as: regulations, 

certificates, competitiveness, quality and marketing channels. Promotional kits for potential 

firms are seen as an important element for enabling their marketing capabilities. Such kits 

might include website design, catalogues, and brochures. Participating in international trade 

fairs could be another tool for building up knowledge of the global and regional industry. 


63

SWOT Analysis 


Strengths 

Weaknesses 

• Extensive experience in plastic production and • Currently lacks necessary financing to 

distribution 

bring project to fruition 

• Sole producer of plastic stretch materials in 


• Proven ability and distribution network to 

market products within Israeli market 


Opportunities 

Threats 

• High demand and low supply of product in local • Israeli obstacles to exports due to 

& Israeli markets 

security measures 

• Political unrest 


• Moderate Israeli competition and wide 

availability of imported alternatives 



Indicators 2010/2011 2012 2013 2014 2015 2016 


Revenues - 10,405,400 15,608,100 20,810,800 23,412,150 25,753,365 

Expenses - 9,567,141 14,350,712 19,134,282 20,473,682 21,906,839 

Gross Profit - 838,259 1,257,389 1,676,518 2,938,468 3,846,526 

Taxes - 125,739 188,608 251,478 440,770 576,979 

Net Income after Tax - 712,520 1,068,780 1,425,040 2,497,698 3,269,547 


Operating Cash Flow - 712,520 1,068,780 1,425,040 2,497,698 3,269,547 

Investing Cash Flow (20,000,000) (5,000,000) 

Financing Cash Flow 20,000,000 5,000,000 (534,390) (712,520) (1,248,849) (1,634,773) 


Total Assets 20,000,000 25,712,520 26,246,910 26,959,430 28,208,279 29,843,053 


Total Equity 20,000,000 17,998,764 19,947,652 21,783,220 23,875,488 26,175,938 





Shalhoub Chemical Industry - Plus Paint 16 


Project Name: 






PIC-2010-IO-016 

Shalhoub Chemical Industry - Plus Paint 

Shalhoub Chemical Industry - Plus Paint 

Mr. Abed Al Rahman Mohammad Ibrahim Ghanem 

Thabet Neighborhood 

Tulkarem, Palestine 

Mobile: +970-59-9212013 

Email: abed_1971@hotmail.com 


Shalhoub Chemical-Plus Paint is seeking a financial partner that will assist in 

enhancing the company’s products, expanding its sales channels in the local 

Palestinian market as well as increasing its exports. The company product 

catalogue contains 60 different products which fall under the following categories: 

Water Paints, Oil Paints, Decorative Paints and Insulators, in addition to other 

supporting materials such as solvents and paste paints. Each product family 

contains a long list of sub-products that differs in size, colors and usage “interior 

and exterior”. Out of the company’s 60 products three are not produced in the Arab 

region. These products are: Top Antique, Sheed Plus and Gold Water (a product 

that has a 15 year warranty by the producers and can be used on all surfaces). 

It is estimated that the new expansion of the factory will enable the company to 

produce an additional 25-30 new products, which will be manufactured particularly 

for the export market. Currently the customer base for the company is split into 

wholesalers (85%), and End Consumers (15%). 

Currently the wholesalers market is concentrated in the Northern and Middle areas 

of the West Bank. 

Studies project that after the expansion of the factory the projected and desired 

sales breakdown will be as follows; wholesalers 12.5%, contractors and real estate 

2.5%, end consumers 5%, export 80%. 

As the company specializes in producing decorative paints; these products face 

competition especially from foreign competitors, whose prices are generally higher 

than those of the local products. 


65

The company also has an R&D and quality department, which focuses on 

measuring the customer satisfaction level on a regular basis attempting to develop 

new products that meet the on customers taste and requirements. 




4 months 


Shalhoub Paints is a Palestinian private shareholding company that was established in 

2004. The company is located in Tulkarem where its production facility is based. The 

company sells its products in the Northern cities of the West Bank and Israel. Currently 

Mr. Abdurahman Ghanem is the General Manager of the company and he is one of the 

owners as well. 

Mr. Ghanem has extensive experience in the paint industry and has worked in many 

regional/ international companies such as Tambour, APC Jetun Al Nesser, Gelaceed. Etc. 

Confident of his experience in this industry, Mr. Ghanem decided to establish Shalhoub Paint 

Company, aiming at heading the company to become the distinguished product supplier for 

decorative paints in the West Bank. 


General Information: 

The sector is represented by an industrial association that needs to be strengthened and 

institutionalized. The estimated number of regulated companies working in the industry is 

60, five in producing cosmetics, five in the production of paints and inks and the remaining 

are working in the detergents production. The actual number of producers (un-regulated) is 

much more than that. Some factories produce both detergents and cosmetics. 

The average number of workers is estimated at 15, and the total employment is estimated 

at 900 workers. The actual number is greater than this because of the non-regulated 

manufacturers. The industry is spread all over the West Bank. 


This sector is comprised of three major categories; paints and ink, detergents and cosmetics. 

Traditional olive oil soap products are sometimes categorized as traditional industries. A 

growing tendency in developing these products is being noticed. 

There is an overlapping in industries which produce both detergents and cosmetics and 

companies which produce medicines, veterinary products, detergents and cosmetics. 



The chemical industry deserves more attention because of its direct relations to human 

health. So increasing awareness at both sides; the manufacturers and the consumers 

is vitally important for the development of this industry. Paints are directly related to the 

construction sector and affected by its mechanisms. 

Quality is a demand at the manufacturers’ side according to 33% of the questioned factories. 

Quality will help increase the fair competitiveness of the locally regulated licensed industries. 

ISO certification could suit 2-3 manufacturers, but all need to follow certain documented 

procedures in manufacturing to maintain quality and consistency. Paints industry is in 

total need to PSI compatible specifications. To enhance the culture of quality, adequate 

laboratories should be established. 


Few companies were able to build a brand name for themselves based on quality. Paints 

companies are searching relentlessly for new products to increase their competitiveness 

in the market. The majority are working below 50% of their production capacity. Upgrading 

machinery and adapting new technologies is needed almost by all industries. Re-designing 

the processes might help increase the productivity. 

The sector lacks adequate technical knowledge and expertise in products such as washing 

powders and solid soaps. Developing the existing packing and packaging is an issue to be 

handled with special care, small size samples are needed for promotion and marketing. 


Cosmetics are the most exported products of the industry. There is a potential for exporting 

some products of the industry. Markets like Jordan, Algeria, Gulf States and Yemen need 

to be checked for export. But export has the prerequisites of standards, quality, certificates 

and promotion. 

The local sales in the West Bank reach up to 74% of the total sales. Packaging and 

labeling is an issue of concern to the industry in building the image and the position in the 

market. Companies need to develop a container image and label of their own. There are no 

approximate figures of the share of cosmetics in the local market, whereas it is estimated at 

40% for the detergents and 35% for the paints. Promotional materials need to be invested 

in the sector. 


When the sample was asked about their priorities in new investments, their answer focused 

on investment in opening new markets for the industry and investing in new technologies. 

This tendency raises the importance of linking the industry to financing institutions and 

schemes. 


67

SWOT Analysis 


Strengths 

Weaknesses 

• The company manufactures 3 types of paints 

• Lack of financial resources 

which are not produced in any Arab country 

• Well established company with a substantial 

market share 


Opportunities 

Threats 

• There is a growing demand for similar products • Political instability 

• Expanding their export 

• market to more countries 


Indicators 2010 2011 2012 2013 2014 


Revenues 0 3,000,000 8,108,108 25,000,000 27,500,000 

Gross Profit 0 1,809,000 6,686,608 22,872,425 25,266,046 

Net Income 0 1,629,000 6,416,608 22,588,925 24,968,371 






Total Assets 2,181,500 3,810,500 10,227,108 32,816,033 57,784,404 


Total Equity 2,176,500 3,805,500 10,222,108 32,811,033 57,779,404 





Soap Factory Expansion 17 


Project Name: 




Investment by Current Owners: US $ 315,000 


Debt: US$ 945,000 

PIC-2010-IO-017 

Soap Factory Expansion 

Nablus Soap & Detergent Co. 

Mr. Mujtaba Tbeleh 

Beit Foreik 

Nablus Governorate, Palestine 

Tel: +970-9-2501006 

Email: info@nablussoap.ps 


Nablus olive oil soaps have been renowned in the region for centuries. This 

initiative by Nablus Soap & Detergent Co. seeks to capitalize on this traditional, 

historic craft by developing a sophisticated soap manufacturing line to increase 

production capacity as well as quality. In addition the company plans to introduce 

new products such as custom-made soap bars for hotels and hospitals. 

1. 

2. 

3. 

Nablus Soap and detergent products are world-renowned for their usage of 

virgin olive oil as the main ingredient in the production process. The factory 

currently produces: 

All-natural soap from olive oil laced with organic materials and herbs used 

for skin care and treatment; 

Al-Nabulsi soap, “the original”, traditional soap-bar that has been produced 

according to the same method and ingredients for centuries. 

The addition of high-capacity production lines as well as diversifying its product 

portfolio will help the company capitalize on the growing demand for its 

natural soap and skin care products for both the local and export markets. 


Over 400 years ago, the “Tubeileh” family began working in the soap industry, originally 

specializing in cutting the vast tubs of soap into small individual blocks. The ‘cutting man’ 

eventually came to be referred to as the “Tubeili” throughout the olive oil soap industry. 

Today, the descendants of the original Tubeileh family still own the only factory in the world 


69

to still use virgin olive oil in Nabulsi soap manufacturing. The company applies various 

techniques to the soaps: 

• Developing the shape of the soap block to match consumer preferences. 

• Adding new herbal components to give skin softening and other natural & 

medical components to cure some skin diseases and sensitive skin. 

• Packing the Nabulsi Soap in a new packaging style and design. 

Some of the ingredients the company uses in the production of natural soaps are honey, 

ginger, lemon, pomegranate, lavender, black cumin, saffron, tea tree oil, fig, thyme, grape, 

dates, milk, mint, avocado, cinnamon, sage, and Dead Sea mud. 

The company’s export markets currently include Malaysia, Indonesia, Canada and Japan. 

Nablus Soap & Detergent Co. looks forward to expanding its operations to achieve higher 

export sales, and penetrate new markets which would include: the Gulf region, the United 

States and Europe. 


The cosmetics sector is represented by an industrial association that needs to be strengthened 

and institutionalized. The estimated number of regulated companies working in the industry 

is 60, five in producing cosmetics, five in the production of paints and inks and the remaining 

are working in the detergents production. The actual number of unregulated producers is 




Traditional olive oil-based cosmetic products are sometimes categorized as traditional 

industries. A growing tendency in developing these products is being noticed. There is 

an overlap in industries which produce detergents and cosmetics with companies which 

produce medicines, veterinary products, detergents and cosmetics. 


The chemical industry deserves more attention because of its direct correlation with human 

health. Therefore increasing awareness among both manufacturers and consumers is vitally 

important for the development of the industry. Quality is a demand at the manufacturers’ 

side according to 33% of the questioned factories. Quality will help increase the fair 

competitiveness of the locally regulated licensed industries. 


There is a potential for exporting certain cosmetic products. Markets like Jordan, Algeria, 

Gulf States and Yemen need to be pursued for export along with the necessary prerequisites 

in terms of standards, quality, certificates and promotion. Packaging and labeling is an issue 

of concern to the industry in building the image and brand. Companies need to learn how to 

more effectively position themselves. In addition, promotional materials should be heavily 

invested in within the sector at large. 


SWOT Analysis 


Strengths 

Weaknesses 

• The use of natural ingredients in the production • Low production capacity due to the time 

process 

consuming traditional production process 

• Low production costs when compared with 

• Weak distribution channels 

similar competitors 

• Nabulsi olive oil soap’s brand equity dates back • Limited experience with marketing, 

centuries 

branding, and promotional strategies 



Opportunities 

Threats 

• Increasing production capacity to meet local • Tight Israeli restrictions on Nablus, 

and export markets demand 

limiting movement of people and goods 



Indicators 2010 2011 2012 2013 2014 


Revenues 764,505 1,068,750 1,650,000 1,831,250 2,014,375 

Gross Profit 288,178 406,132 720,486 814,572 896,029 

Net Income 228,278 139,511 462,016 593,723 681,683 



Investing Cash Flow (1,650,000) 

Financing Cash Flow 1,358,393.00 (216,607) (216,607) (216,607) 


Total Assets 

600,0280 

2,145,693 2,429,339 2,834,629 3,317,251 

Total Liabilities 776,154 597,783 409,351 210,290 

Total Equity 600,028 1,369,539 1,831,556 2,425,279 3,106,961 





71

Tissue Paper Manufacturing 18 


Project Name: 






PIC-2010-IO-018 

Tissue Paper Manufacturing 

Diamond Group Company 

Mr. Hisham M. M. Dawoud 

Omar Al-Mukhtar St. 

Hebron, Palestine 

Mobile: +970-59-9679448 

Email: diamond_group_pal@yahoo.com 


Diamond Group Company is seeking a financing partner that will assist in the 

establishment of a company that will manufacture toilet and tissue paper. 

In Palestine the recycling process is a new concept and recent studies show 

that an average Palestinian dispose approximately 2 KG per year, out of those 2 

kilos, 15% is in the form of paper products waste. Only 1% of total solid waste is 

recycled, 30% is disposed in landfills and 60% in dumps. 

The company intends to recycle paper waste and transform them into toilet and 

tissue paper. There are no companies in the Palestinian market that recycle 

cardboard boxes to produce toilet and tissue paper; however there are several 

Israeli companies doing that. 

The company will target the local Palestinian market as well as the Israeli market 

since the running costs of this company will be lower, mainly due to cheaper labor 

force and lower expenses. 




12 months 


Diamond Group Co. was established in Hebron, in February 1999. Diamond Group 

Company started its operations as a distributor of small ceramic, specifically designed for 

kitchens and bathrooms, and later the company became a distributor of ceramic tiles. 


In 2003, the owner of the company expanded the operations of the company to the design 

and manufacture of fountains. Diamond Group was the pioneer in this field in Palestine. 

In 2006, the company further expanded its operations to the field of stone decorations as 

well as other marble based products. 
















federation. 










were good examples of positive change 


73

SWOT Analysis 


Strengths 

Weaknesses 

• Pioneer in Palestine in recycling cardboard 

• Owners lack financial resources 

boxes to produce toilet and tissue paper 

• Raw materials are available in large quantities 

and its cost is very low, since the main raw 

materials (Cardboard boxes) are waste 

products 


Opportunities 

Threats 

• Demand is increasing for similar products • Political instability 

• Reduce dominance of similar products from 

Israel and international countries 


Indicators 2010 2011 2012 2013 2014 


Revenues 320,000 409,600 524,288 550,502 578,028 

Gross Profit 215,300 283,960 373,520 392,196 411,806 

Net Income 166,808 229,520 310,862 327,928 345,846 




Financing Cash Flow 425,000 0 0 0 0 


Total Assets 591,808 821,328 1,132,190 1,460,118 1,805,964 


Total Equity 591,808 821,328 1,132,190 1,460,118 1,805,964 





Concrete Pipes and Manhole Factory 19 


Project Name: 






PIC-2010-IO-019 

Concrete Pipes and Manhole Factory 

El-Khaesie Co. for Industry, General Trading & 

Contracting Ltd. 

Mr. Yaser El-Khaesie 

Sha’af Embead, Gaza, Palestine 

Tel: +970-8-2802614 

Fax: +970-8-2802614 

Email: alkhasi_co@hotmail.com 


El-Khaesie Co. for Industry, General Trading & Contracting Ltd. is seeking a 

partnership with a strategic/financing partner that can help in the establishment of 

concrete pipes and manhole factory in the city of Gaza. 

The factory will be offering a family of concrete pipes (80cm and 100cm) and 

manholes in different sizes to be used mainly in infrastructure projects for both 

private and public sectors that are implemented in the different cities of the Gaza 

Strip. The main prospective clients of the factory include: contractors, municipalities, 

Ministry of Housing, engineers and project developers. 



Preparing the Land July 2010 

Building and Construction Starting Date July 2010 

Building and Construction Completion Date September 2010 

Equipment and Furniture Procurement August 2010 

Operations Start Date September 2010 


El-Khaesie Co. for Industry, General Trading & Contracting Ltd. was established in 1995 

by Mr. Yaser El-Khaesie, as a company working in the field of construction. Today, Mr. 

El-Khaesie is considered one of the leading contractors in the Gaza Strip. 


75

El-Khaesie Co. is classified by Palestinian Contractors Union in the following field: 

• Public work: First 

• Electro Mechanics: First 

• Water and Sewerage: First 

• Roads: First B 

• Building: Second 

The company is owned by Yaser El-Kaesie (70%) and Abdel Hakeem El-Khaesie (30%). 


It is roughly estimated that the total number of industrial firms working in the construction 

sector equals 350 working facilities, regardless the size and the field of specialty. The 

construction industry is still in its infancy, with an estimated age of 15 years. 


This industry is mostly composed of five major fields and hence product types. These are 

ready mix concrete, bricks, stone crushers, asphalt products, cement precast manholes, 

cement pipes, carpe stone and cement tiles. 


Quality is key differentiator in this sector. Quality in most cases is a requirement by the 

designer and it is one of the procurement qualification criteria. Not all firms have obtained 

compliance with the Palestinian Standards (PS) for their products, and even those who 

obtained it are hardly able to maintain it. Apart from ISO 9001:2000, which is requested 

by some industry operators, most of the international certifications are not mandatory. 

Environmental management systems are needed in this industry since some parts of it 

are considered as pollutant industries; ISO 14000 could be suitable for large firms only. It 

is worthy to mention that the country is moving towards reconstruction and rehabilitation 

processes in Gaza Strip which will need a huge amount of building materials. Moreover, the 

plans to build new cities and boroughs will also double the potential demand for construction 

materials. The cluster is so important for growth since it carries significant forward and 

backward linkages. 


The percentage of demand supplied by this sector is estimated at 45%, while, the average 

employed labor force is estimated at 22 workers per firm. This means that any increase in 

production capacity will increase substantially the number of workers in the sector. It is quite 

noticeable that there are certain deviations in the technology and capacity of production in 

some fields, for example bricks production, whereas the deviation in other fields such as 

ready mix concrete is negligible. Construction is a cluster with strong growth potential and 

readiness for collective action and with above-average performance on key factors related 

to West Bank and Gaza circumstances. Its strong growth potential ratings are based not 

only on global forecasts but also on the local context, which includes a diversified product 

and service base. Likewise, the past collaboration of its firms and support institutions 


translate into relationships that should propel fruitful and immediate coordinated activities. 

With history of labor absorption reaching more than one-fifth of workforce, construction is 

positioned to resume its vital role in job creation, although the cluster’s fortunes do fluctuate 

with the political context. 


The industry’s main market is the West Bank. It comprises 73% of the total market share. 

Whereas, Israeli construction products constitute 23% of the market, and the remaining is 

sold in Gaza markets. It is obvious that the industry does not export any of its products; 

due to the extensive heavy transport costs required. Jordan could represent a potential 

country for export because of proximity, but the whole costs and requirements need to be 

checked. 


The majority of operating firms request financial resources for buying new machinery, whereas 

almost half of the industry need investment in developing their products, developing their 

market and get involved in some strategic partnerships with other related or inter-related 

industries. 


77

SWOT Analysis 


Strengths 

Weaknesses 

• Long experience in construction and 

• Large funds is needed 

contracting 

• The company will provide 50% of the initial 

fund needed 


Opportunities 

Threats 

• Demand on construction and infrastructure • Current political and security conditions 

material is growing 

in Gaza 

• Rebuilding Gaza following the Israeli military • Economical and political instability in the 

operation 

Gaza Strip 

• Lack of raw materials (cement) due to 

• Medium level of local competition 

Israeli blockade on the Gaza Strip 


Indicators 2010 2011 2012 2013 2014 


Revenues 333,333 1,400,000 1,848,000 2,106,720 2,212,056 

Expenses 229,368 928,104 1,199,589 1,361,391 1,429,090 

Gross Profit 103,965 471,896 648,411 745,329 782,966 

Depreciation 21,867 65,600 65,600 65,600 65,600 

Net Income 82,099 406,296 582,811 679,729 717,366 






Total Assets 942,099 1,348,395 1,435,205 1,617,135 1,836,810 


Total Equity 902,099 1,308,395 1,391,205 1,570,935 1,788,300 





Iron Pipes Manufacturing 20 


Project Name: 

Sponsor Company/ Individual: 





PIC-2010-IO-020 

Iron Pipes Manufacturing 

Mr. Faraj Ahmed Al Khesi 

Al Shagth Street 

Al-Shaja’eya, Gaza, Palestine 

Tel: +970-8-2802614 

Mobile: +970-59-9301806 


Faraj Ahmed Al Khesi is seeking a financing partner to assist in establishing a 

company that will manufacture iron pipes in various sizes and profiles. 

The iron pipes specifications will range from 16-115 mm in length with a width 

of 0.04 - 4.00 mm display and rolls of 155 cm. These iron pipes can be used 

for industrial, agricultural, commercial and domestic roofing purposes such as 

greenhouses, parking lots, homes, etc. 

The company aims to target construction companies, wholesalers, retail shops, 

building material dealers, and contractors in the Gaza Strip. 

The company will face no local competition in Gaza, therefore the company will 

increase its market share to more than 95%. There are no local companies in 

Gaza that currently manufacture these roofing iron pipes, however there are few 

companies that manufacture plastic pipes. 

The company’s products will be priced in a competitive range with a reasonable 

profit margin in order to compete with similar imported products from Israeli 

companies as well as other countries. Additionally, the company’s final products 

will ensure high quality in order to establish an excellent reputation for the company 

and increase the customer base. 

These iron pipes will be very cost effective, light in weight and most important they 

will be fast and easy to install. 




5 months 


79


Faraj Ahmed Al Khesi was born in Gaza in 1975. Mr. Al-Khesi founded and established 

Al-Khesi Company in 1994 which develops and builds water systems and water wells. 

Additionally, Mr. Al-Khesi has been working for Gaza’s Government to improve and 

better develop Gaza’s roads and water systems. Mr. Al-Khesi has extensive experience 

in this industry and is always attempting to find ways to better develop Gaza, create job 

opportunities and improve the people’s standards of living. 














































costs; 


recycling. 


81

Strengths 

• Limited local competition 


SWOT Analysis 


Weaknesses 

• Lack of financial resources needed to 

complete all phases of the project 

• Lack of financial resources needed to 

complete all phases of the project 


Opportunities 

Threats 

• Increasing demand in export market 

• Political instability and blockade on Gaza 

• Limited number of companies in the region 

manufacturing these products 


Indicators 2010 2011 2012 2013 2014 


Revenues 1,136,800 3,410,400 3,751,440 4,135,963 4,342,761 

Gross Profit 165,256 495,768 545,345 572,612 601,243 

Net Income 93,389 279,168 321,005 344,118 368,374 




Financing Cash Flow 1,380,000 (400,000) (400,000) (400,000) (400,000) 


Total Assets 1,569,389 1,848,557 1,779,262 1,728,660 1,702,578 


Total Equity 1,473,389 1,752,557 1,673,662 1,617,780 1,586,154 





Expansion of Paper Bags Production Line 21 


Project Name: 



Total Cost of the Project: 

Investment by Current Owners: 


PIC-2010-IO-021 

Expansion of Paper Bags Production Line 

Mohammad Ahmad Mohammad Saleh 

Mr. Mohammad Ahmad Mohammad Saleh 

Al-Mahkama St., Jabalia, Gaza, Palestine 

Mobile: +972-59-9446058 

US$ 467,436 (including US$ 326,936 of existing 

business, and US$ 140,500 new investment) 

US$ 404,211 (including US$ 326,936 of existing 

business, and US$ 77,275 new investment) 



The idea of this project is to expand the current paper bag production line, in order 

to add new sizes and types to those currently produced. The factory that began 

its operations in 2002 is currently producing various types of paper bags that are 

suitable for rice, sugar, salt filling, besides many other types of fillings and usages. 

The initiator of this project, Mr. Mohammad Saleh, is currently facing high demand 

for certain types of paper bags that current production capacity cannot sustain, 

including small sandwich bags, medicine bags in laboratories and pharmacies, 

paper bags used to by fresh coffee sellers, as well as special paper bags used to 

fill and hold natural coal. 

Targeted clients are those working in restaurants, fast food, grocery stores, 

pharmacies, coffee sellers, and households. Currently, the company’s market 

share exceeds 60% of the local Gazan market; whereas competition is mainly 

from Israeli and imported products. The owner expects that the proposed project 

improvements shall lead to a higher market share, and higher profits as lower 

manufacturing costs are expected. The project is well-known within the Gaza 

Strip, and currently has purchase orders from all Gaza Governorates. 

It is worth mentioning that the project has one strong comparative advantage, which 

is that in order to deal with the constant closure problems and subsequent lack of 

raw materials, the company has developed the capacity to store large amounts of 

raw materials (mainly paper rolls), and throughout the successive crises faced by 

the Gaza Strip they have never once faced a deficit, thus have been able to fulfill 

all purchase orders. The owner’s pricing strategy is to keep prices stable even 

when raw materials are not available; thus forging strong client loyalty. 


83


Registering the Company 

Completed 

Starting the operations 

Completed 

Accessing finance needed for expansion 2010 

Increasing the number of machines and equipments July 2010 

Operation starting new machinery (new production added to current) August 2010 


Mr. Mohammad Saleh is the General Manager and sole owner of this company. Based 

on his past experience in the paper industry, he started his small paper bag production 

workshop in the year 2002. 

A strong sense of integrity and personality have helped Mr. Saleh to successfully gain 

clients’ loyalty and he gradually managed to position the company as one of the active 

players within the Gazan paper industry, which cover print houses, print presses, paper 

producers, and many other manufacturers. 


















members. 







hand, the pharmaceutical and marble & stone industries are examples of sub-sectors that 



SWOT Analysis 


Strengths 

Weaknesses 

• Currently, the only producer of paper bags in 

• Limited financial resources 

the Gaza Strip 

• Long experience in paper production 

• Accessible location and availability in whole 

Gaza Strip 

• Mass production and storage abilities creates 

economies of scale 


Opportunities 

Threats 

• Shortage of supply by current competitors • Illegal imports of competing products 

• High demand on additional types and sizes of 

paper bags 

• Ongoing political instability 



Indicators 2010 2011 2012 2013 2014 


Revenues 175,000 225,000 225,000 236,250 248,063 


Gross Profit 65,100 82,500 82,500 86,625 90,956 






Financing Cash Flow 140,500 0 0 0 (18,936) 


Total Assets 467,436 482,936 514,761 549,216 568,152 

Total Liabilities 2,500 0 625 625 625 

Total Equity 464,936 482,936 514,136 548,591 567,527 





85

Galvanized Iron Production 22 


Project Name: 





Required Investment: US $ 3,557,617 

PIC-2010-IO-022 

Galvanized Iron Production 

Electrical Production Company 

Mr. Mohammad Shaban Sawadeh 

Omar Al-Mokhtar St. 

Gaza City, Gaza Strip, Palestine 

Omar Faraj Shaban Al-Soodeh 

Tel: +970-8-2862105 

Email: elecengi@palnet.com 


The Electrical Production Company is proposing a project to build two factories in 

Gaza, one for producing steel poles and arms, in different sizes and shapes, and the 

other is for the galvanization process. Currently there is no local manufacturer for such 

products. Locally produced poles and arms can result in a 15% reduction in price. 

Major clients will be contractors working in infrastructure projects, as well as 

municipalities and electricity distribution companies. The project will be the first of its 

kind in Gaza Strip, there is only one similar project in the West Bank and there are few 

similar manufacturers in Israel. 

The project will follow different approaches in promoting and selling its products that will 

include the direct selling, selling through wholesalers and retailers of similar products, 

and participation in governmental and donors’ funded infrastructure projects. 


Land Development & Improvement August 2010 

Building and Construction start Date September 2010 

Building and Construction Completion Date August 2011 

Furniture & Equipment Procurement September 2011 

Operations Start Date October 2011 


The owner, Mr. Mohammad Shaban Sawadeh, has extensive knowledge and experience 


in the production and the galvanization process. He has already identified a team of skilled 

workers who have previously worked in similar projects inside Israel. 






































87

SWOT Analysis 


Strengths 

Weaknesses 

• Extensive experience of owner and team • High up-front capital requirements 

• Reduced shipping and production costs 


Opportunities 

Threats 

• Potential ability to venture into the West Bank 

market 


• High demand for steel products 

• Possible shortage of raw materials 


Indicators 2011 2012 2013 2014 2015 


Revenues 3,085,938 9,841,797 10,333,886 10,850,582 11,393,111 

Gross Profit 1,227,981 3,868,141 4,061,547 4,264,626 4,477,857 

Net Income 1,077,493 3,408,859 3,594,055 3,788,512 3,992,392 






Total Assets 8,192,728 9,091,348 9,992,182 10,941,747 11,942,403 

Total Liabilities 0 46,405 48,726 51,162 53,720 

Total Equity 8,192,728 9,044,943 9,943,457 10,890,585 11,888,683 





Palestine Aluminum Manufacturing 23 


Project Name: 






PIC-2010-IO-023 

Palestine Aluminum Manufacturing 

Al – Orobah for Import and Export and 

Industry Co. 

Mr. Ala’ Abu Ein – General Manager 

Tel: +970-2-2900742 

Fax: +970-2-2900750 

Email: alaabuein@yahoo.com 

Website: www.abueingroup.com 


Al-Orobah company is looking for a partner to invest in a project for producing 

kitchenware from Aluminum and Tefal materials, starting from the production of 

the raw materials themselves that are used in the production process, both from 

pure and recycled materials. When produced locally, these raw materials will be 

cheaper than importing, helping to reduce the cost of production for Al-Orobah, as 

well as other Palestinian manufacturers, wishing to purchase their raw materials 

from the company. The project will mainly target the Palestinian market, but it will 

also target the Israeli market, the Jordanian market and the Gulf markets. 


Land Purchase 

Building Construction 


Receiving Equipment 






1 month after receiving the 

equipment 


Al-Orobah for Import & Export & Industry Co. is one of Abu Ein Group companies. Overseeing 

the management of the factory today, Al Orobah Co. specializes in importing, manufacturing 

and distribution of all forms of household appliances, in addition to plastic garden furniture. 


89

The project will be closely managed by the General Manager of Al- Orobah for Investment 

& General Trading Co. and Al-Orobah for Import & Export & Industry Co., Mr. Ala Abu Ein. 

Mr. Abu Ein was the general manager of the Jordan Aluminum & Copper Factory. 


















members. 








have managed to thrive despite the challenging economic and political circumstances 


SWOT Analysis 


Strengths 

Weaknesses 


• Excellent performance during the past period 


• None of the products is locally produced 


Opportunities 

Threats 

• The opportunity to export to other markets such 


as the Israeli and Jordanian markets 


Indicators 2010 2011 2012 2013 2014 


Revenues - 672,000 772,800 888,720 1,022,028 

Gross Profit - 272,400 319,656 369,782 427,646 

Net Income - ,141,792 176,145 212,374 254,515 


Operating Cash Flow - 181,792 208,417 243,487 284,295 


Financing Cash Flow 700,000 200,000 (88,072) (106,187) (127,257) 


Total Assets 700,000 1,041,792 1,129,864 1,236,051 1,363,309 


Total Equity 700,000 1,041,792 1,129,864 1,236,051 1,363,309 





91

Furniture Factory 24 


Project Name: 






PIC-2010-IO-024 

Furniture Factory 

Zawaya Al Qaser Al Abyad 

Mr. Salem Al- Sharkaji / Souad Al-Sharkaji 

Tel: +970-9-2398547 

Fax: +970-9-2382792 

Email: info@zawayaf.com 

Website: www.zawayaf.com 


Zawaya is seeking a partnership with an investor that can help in establishing 

a furniture factory. Currently Zawaya owns a factory that produces hand-made 

furniture, however although market share has grown along with market demand, 

the point has arrived where Zawaya sees both the need and opportunity to open 

a new factory in order to meet market demand. 

Given that most furniture workshops in the West Bank are quite small, building this 

new factory will allow Zawaya to leverage economies of scale at an unprecedented 

level in the local market. Therefore not only does this project meet a real need in 

the market place, but it allows for significant competitive advantage and represents 

a highly profitable commercial opportunity. 


Land Purchase 

Construction 


Complete 




Zawaya has been importing and manufacturing furniture since 1980. Beginning as a small 

furniture shop in Nablus, it now operates a furniture factory and two retails stores in Nablus. 

Zawaya is also a wholesaler for many other retailers in Nablus, Ramallah, Jenin, and other 

cities in the West Bank. Zawaya also exports to Kuwait, Jordan and Israel. 


Zawaya furniture is hand-crafted, and can be custom-made exclusively per customer 

requests. In addition, the company also provides interior design services, and is specialized 

in commercial space planning and design, with extensive expertise working in hotels, 

condominium lobbies and public spaces. 


















members. 










93

SWOT Analysis 


Strengths 

Weaknesses 

• Already has significant local market share, as • Lacks sufficient financial resources to 

well as local & regional distribution channels fund new establishment of new factory 

• Managing entire manufacturing process helps 

Zawaya ensure quality control and customer 

satisfaction 

• Proven ability to produce all types of 

customized designs per customer requests 


Opportunities 

Threats 

• Limited competition in the field of imported 


modern sofas 

• Most local furniture in West Bank is made 

in small workshops therefore leveraging 

economies of scale will create competitive 

advantage 


Indicators 2010 2011 2012 2013 2014 


Revenues 161,290 2,150,538 2,419,355 2,284,946 2,513,441 

Gross Profit 129,212 1,881,720 2,123,656 1,989,247 2,188,172 

Net Income 102,554 1,552,419 1,752,935 1,647,032 1,813,429 






Total Assets 452,016 2,004,435 3,494,431 4,894,408 6,435,823 


Total Equity 452,016 2,004,435 3,494,431 4,894,408 6,435,823 





Mechanical, Electrical and Plumbing 

Services 25 


Project Name: 






PIC-2010-IO-025 

Mechanical, Electrical and Plumbing Services 

EnviroTech Co. – Royal for Electromechanical Eng. 

Royal for Electromechanical Engineering 

Irsal St., Ramallah 

Tel: +970-2-2426391 

Email: Info@royal-eng.ps 

EnviroTech Co. 

Ramallah 

Tel: +970-2-2959988 

Email: info@escom.ps 


Envirotech-Royal is seeking an investor to help with the establishment of a new 

firm which will provide a wide range of services for clients requiring mechanical, 

electrical and plumbing (MEP) engineering consulting and designs. The company’s 

mission is to provide quality services that meet environmental sustainability 

standards while continuing to capitalize on cutting edge technologies. 

Envirotech-Royal’s services will target residential, commercial, industrial and 

public buildings as well as infrastructure projects. The company bases its work on 

three pillars: sustainable design and environmental considerations, state of the 

art technology utilization, and competitive pricing due to low cost of engineering 

services in Palestine. 


95


Launch Phase 

Develop business plan 

Completed 

Prepare legal documents June 2010 

Website design June 2010 

Brochure June 2010 

Capacity building development program August 2010 

Communication with clients December 2010 

Communication with stack holders December 2010 

Establishment phase 

Office rent and furnishing January 2011 

Recruitment February 2011 

Development of the awarded projects June 2011 

Implementation advanced outreach program June 2011 

Participate in international conferences June 2011 

Run capacity building program – stage 1 June 2011 

Development Phase January 2012 – December 2012 


EnviroTech-Royal is a multidisciplinary engineering services company, to be established in 

June 2010 as a joint project of Royal for Electromechanical Engineering and EnviroTech. 

Based in Ramallah, it will provide mechanical, electrical and plumbing outsourcing 

engineering services for projects worldwide. 












































checked. 





industries. 


97

SWOT Analysis 


Strengths 

Weaknesses 

• Joint venture between two companies that • Lack of additional financial resources 

have extensive experience in the market from current owner 

• Royal was a MEP consultant of the highest 

building in Palestine (Palestine Tower) 

• EnviroTech managed the design process for 

the first LEED registered building in the region 

(excluding Dubai) 


Opportunities 

Threats 

• Increased awareness among developers for 

need for sustainable designs driven by legal 


requirements, financial benefits and markets 

needs 

• Low cost of engineering services in Palestine 

compared to developed markets 


Indicators 2011 2012 2013 2014 2015 


Revenues 360,000 750,000 825,000 907,500 998,250 

Gross Profit 123,600 255,600 281,160 309,276 340,204 

Net Income 77,280 154,080 169,488 186,437 205,080 



Investing Cash Flow (48,000) (59,000) 0 0 0 



Total Assets 184,280 338,360 347,848 344,285 349,365 


Total Equity 184,280 338,360 347,848 344,285 349,365 





Decorative Tiles and Bricks 

Manufacturing 26 


Project Name: 

Sponsor Company Individual: 





PIC-2010-IO-026 

Decorative Tiles and Bricks Manufacturing 

Mr. Shehada M. H. Elnajjar 

Main Street 

Khan Younis, Gaza 

Mobile: +970-59-9429977 

Email: smhnajjar@hotmail.com 


Shehada M. H. Elnajjar is seeking a strategic investment partner that will assist 

in establishing a company to manufacture floor tiles, roof tiles and decorative 

bricks which will be used for walkways, sidewalks and the roofs of residential and 

commercial buildings. 

The company will target the local market to include all provinces in Gaza since this 

company will have no local competition in Gaza, therefore the company will have 

95% of the local market share. 

The company’s clients will consist of decorative tile and brick businesses, 

construction companies, retail stores and whole sale agents of building materials. 

The company will distribute the products to all provinces in the Gaza Strip through 

wholesale dealers ensuring that their price will be competitive and at least 20% 

cheaper than Israeli companies. The company intends to produce high quality 

tiles and bricks at very reasonable prices. Tiles and bricks manufactured from 

Israel are not less than 4 NIS per tile while the company intends to manufacture 

and sell their tiles at a price of 3.25 NIS or less. 

The company will also have of transportation vehicles for delivering the products 

in order to expedite clients’ orders in a professional manner and ensure customers 

satisfaction. 




3 months 


99


Shehada M. H. Elnajjar was born in Khan Younis, Gaza in 1950. Mr. Elnajjar was the Sales 

Executive for British Caledonian Airlines for ten years. Mr. Elnajjar founded and established 

Cairo 2000 Company which specializes in importing and exporting of goods as well as 

jewelry trading. 

Mr. Elnajjar was the president of Khouza Khan Younis’s Municipality and held this responsibility 

for 5 years. In 2001, Mr. Elnajjar established ELAF Company which specializes in trading 

and contracting. 

Mr. Elnajjar has more than twenty five years of extensive experience in the industry and 

intends to achieve his goal that is assisting to better develop Gaza. 






























eadiness for collective action and with above-average performance on key factors related 














checked. 





industries. 


101

SWOT Analysis 


Strengths 

Weaknesses 


• Owners lacks financial resources 

• Minimize Palestinian companies’ reliance on 

Israeli and International companies 

• The company will have its’ own transportation 

vehicles to deliver products in a timely manner 

to their clients 


Opportunities 

Threats 

• There is a growing demand for these products • Political instability and blockade on Gaza 


Indicators 2010 2011 2012 2013 2014 


Revenues 0 411,184 472,862 520,148 546,155 

Gross Profit 0 178,592 205,381 225,919 237,215 

Net Income (14,457) 102,421 120,644 134,614 142,298 






Total Assets 207,254 317,675 339,519 375,053 417,857 


Total Equity 207,254 309,675 330,319 364,933 407,231 


Return on Assets (7%) 32% 36% 36% 34% 

Return on Equity (7%) 33% 37% 37% 35% 


Commercial Refrigeration Equipment 27 


Project Name: 

Sponsor Company Individual: 





PIC-2010-IO-027 

Commercial Refrigeration Equipment 

Mr. Johnny Saman 

Johnny Saman 

14509 Cobblestone Dr 

Silver Spring, M.D 20905 

Tel: +13019894605 

Email: johns@johnshvacr.com, 


Johnny Saman is seeking a financial partner to assist in establishing a company that 

will manufacture commercial refrigeration equipment for the food and beverage 

industry in a variety of sizes and qualities to meet specifications as per market 

demand. 

This proposed venture was developed with the intention of addressing the “quality 

gap” in the market by creating a new line of production to build higher quality 

commercial refrigeration, benefitting all local end users as well as allowing the 

company to quickly gain market share and expand. The company’s products will 

include the following: single door coolers/freezers, two door beverage coolers/ 

freezers, half door coolers/freezers, under counter refrigerators/freezers, glass 

door beverage coolers/freezers and specialty coolers for suppliers to use as display 

units, for example Coca Cola distribution plants. 

The company will target the local Palestinian market, Jordan, and the United 

States. Customers will include mainly wholesale dealers, restaurant suppliers, and 

private consumers (end users). The company intends to open a local warehouse 

in New York City’s Brooklyn area (near China Town), which will be an ideal hub for 

wholesale dealers to pick up their products. 

Johnny Saman aims to provide fast, efficient service to well-known local companies 

in the respective target markets by addressing any unexpected issues within the 

warranty period and providing them with the spare parts from the company’s 

warehouse. This focus on customer service is what will set the company apart and 

allow it to build a strong reputation in a relatively short period of time. 


103


Establishment of company 


9 Months 


John’s Air Conditioning is a family owned and operated mechanical contracting firm which 

focuses on service and repair work for all types of heating and cooling systems. Johnny 

Saman’s company has served the Washington DC metropolitan area since 1981. Michael 

Saman, owner and president, has been working with his father, John, since he was a child 

and is carrying on his father’s tradition of putting customers first by providing quick service 

at a reasonable price. The name of the firm has remained to honor the tradition of quality 

craftsmanship and customer service built by Johnny Saman. 

The business has continued to thrive by keeping customer service and quality work as 

the top priorities. They perform AC sales, installation and repairs in both commercial and 

residential markets. Customers include homeowners, landlords, businesses, nonprofit 

organizations, churches, schools, and government agencies. The work performed includes 

heating, air conditioning, and commercial refrigeration. 

Their employees are of the highest caliber. All technicians are regularly take part in in-house 

trainings, manufacturer’s classes and are EPA-certified to work with refrigerants in a safe 

manner. Johnny Saman’s Company provides quality service, installation, and repair 24 

hours a day, 365 days a year. Whether the buildings and systems are new or old, simple or 

high-tech, they take pride in offering the best service available on the market. 


















members. 










SWOT Analysis 


Strengths 

Weaknesses 

• The financial resources needed to 

• Extensive experience in the refrigerant industry complete all project phases are not 

available 

• Only local supplier in the market 

• Skilled labor is available; technicians are EPA 

certified 


Opportunities 

Threats 

• Growing demand for commercial refrigeration 


products 

• Expansion of international export markets 


Indicators 2010 2011 2012 2013 2014 


Revenues 150,000 360,000 466,000 572,600 604,860 

Gross Profit 90,000 175,000 215,000 255,000 267,750 

Net Income (38,500) 3,000 68,000 134,600 149,460 






Total Assets 1,811,500 1,814,500 1,882,500 2,017,100 2,166,560 


Total Equity 1,811,500 1,814,500 1,882,500 2,017,100 2,166,560 


Return on Assets (2.13%) 0.17% 3.61% 6.67% 6.90% 

Return on Equity (2.13%) 0.17% 3.61% 6.67% 6.90% 


105

Raed Cosmetics Expansion 28 


Project Name: 






PIC-2010-IO-028 

Raed Cosmetics Expansion 

Raed Cosmetics 

Mr. Raed Khaleel George Barhoum 

Al Ras Street, Beit Sahour, Palestine 

Mobile: +970-59-9222145 

Email: raed@raed-co.com 


Raed Cosmetics is seeking a financing partner to assist in increasing the company’s 

production, distribution, and sales. Raed Cosmetics made the decision to 

incorporate olive trees, oil and extracts into its products in order to take advantage 

of the best locally available natural ingredients with skincare and other cosmetic 

characteristics. 

Raed Cosmetics manufactures and distributes special types of cosmetic creams, 

including: anti-wrinkle creams, sun block and body lotions such as Hydro Keen- 

Age Dew, whitening cream, Avera cream, hydrosol lotion & cream, mango butter 

cream, hand moisturizing cream as well as hair cream. Raed Cosmetics also 

produces cleansing solutions such as Menthogel-Acti Thyme sanitizer spray, Acti 

Thyme spray, sanitizer gel, acne tea gel and acne tea facial wash. 

In addition, the company produces various types of shampoos for adults and 

children, including Dandeen (antidandruff shampoo), Dreams (baby shampoo), 

and Nisreen bubble bath. Finally Raed Cosmetics manufactures many types of 

cosmetics and makes ups, including foundation, compact powder, mascara, eye 

liner and lip gloss. 


Expansion Completion Date August 2010 


Raed Cosmetics Company was established to identify, understand, and satisfy consumer 


preferences through producing high quality cosmetics products such as shampoos, skin 

care creams and lotions, and hair creams, at affordable prices for the local, regional, and 

international markets. 

Raed Co. is one of the leading manufacturers of beauty cosmetics in Palestine. It is a 

family-owned business and has extensive experience in quality management that has 

allowed it to compete effectively in the local market. It was established in 1990 with the goal 

of increasing production based on market demand and consumer needs while continually 

working to enhance quality. 

Raed Cosmetics Co. aims to target export markets such as Europe, Asia and the United 

States. The company boasts many competitive advantages, the most prominent being that 

all of their products are manufactured using 100% natural products. Raed Cosmetics Co. 

exclusively uses Palestinian 100% pure olive oil which is renowned the world over for its 

unparalleled health benefits. 


The cosmetics sector is represented by an industrial association that needs to be strengthened 

and institutionalized. The estimated number of regulated companies working in the industry 

is 60, five in producing cosmetics, five in the production of paints and inks and the remaining 

are working in the detergents production. The actual number of unregulated producers is 




Traditional olive oil-based cosmetic products are sometimes categorized as traditional 

industries. A growing tendency in developing these products is being noticed. There is 

an overlap in industries which produce detergents and cosmetics with companies which 

produce medicines, veterinary products, detergents and cosmetics. 


The chemical industry deserves more attention because of its direct correlation with human 

health. Therefore increasing awareness among both manufacturers and consumers is vitally 

important for the development of the industry. Quality is a demand at the manufacturers’ 

side according to 33% of the questioned factories. Quality will help increase the fair 

competitiveness of the locally regulated licensed industries. 


There is a potential for exporting certain cosmetic products. Markets like Jordan, Algeria, 

Gulf States and Yemen need to be pursued for export along with the necessary prerequisites 

in terms of standards, quality, certificates and promotion. Packaging and labeling is an issue 

of concern to the industry in building the image and brand. Companies need to learn how to 

more effectively position themselves. In addition, promotional materials should be heavily 

invested in within the sector at large. 


107

SWOT Analysis 


Strengths 

Weaknesses 

• Owners need financial assistance to 

expand and develop a higher number of 

• High demand for cosmetic products 

products, increase company’s promotion 

and sales 


Opportunities 

Threats 

• The existence of preferential trade agreements 

with stronger global markets opens the door for • Political instability 

more export and market penetration 

• Industrial investments are generally not 

secured and guaranteed against political 

risks 


Indicators 2010 2011 2012 2013 2014 


Revenues 311,660 360,498 417,016 483,396 558,026 

Gross Profit 82,085 117,906 160,650 211,474 271,721 

Net Income 29,424 63,048 103,469 151,837 209,489 




Financing Cash Flow 126,200 - - - - 


Total Assets 522,677 585,725 689,195 841,031 1,050,520 


Total Equity 362,940 425,988 529,458 681,294 890,783 





Reinforcing Bars Manufacturing 29 


Project Name: 



Total Cost of the Project: US$ 23,555,000.00 

Investment by Current Owners: US$ 23,555,000.00 

PIC-2010-IO-029 

Reinforcing Bars Manufacturing 

Watan for Investment and Development 

Al-Irsal Street 

Ramallah 

Tel: 970-2-2965215 

Email: jeri@palnet.com 


Watan for Investment and Development is seeking a financing partner to assist 

in establishing a company that will manufacture reinforcing bars, also known as 

rebar, which are produced all over the world and are used for various construction 

applications. The reinforcing bars are most commonly used to reinforce concrete 

and masonry units. Rebar is manufactured from steel billets through hot rolling 

mills. The company intends to manufacture the rebar in different sizes that range 

from 8 mm to 32 mm in length and from 6 m and above depending on the clients’ 

requested size(s). 

The company’s primary target market will be the local construction industry, 

residential and housing, social, commercial and industrial construction sectors. 

The estimated size of the Palestinian market in 2007 was 336,000 tons, of which 

236,000 tons were consumed by the West Bank and about 100,000 tons were 

imported by the Gaza Strip. In 2009, the construction and real estate markets 

were growing and the projects introduced new cities and neighborhoods along with 

affordable housing. As a result of new developments, the demand has increased 

and the consumption is estimated at 450,000 tons. 

The company’s competitive advantages include the following: 

1. 

2. 

Location: The proximity of low labor costs, and low average income families 

makes Jenin suitable for a production facility; 

Palestinian National Interests & Sustainable Development: The company 

will market the product as high quality steel for construction products, 

touting the strategic benefits of developing the local steel industry for the 

sake of Palestinian national interests and sustainable development; 


109

3. 

4. 

5. 

Excellent Customer Service: Currently, local rebar producers suffer from a 

bad reputation following years of poor customer service; 

Economies of Scale: Leveraging economies of scale will allow the company 

to keep operating costs down, passing the savings onto customers; 

Wide Product Range: The factory will produce small-size diameters of 8 

mm and 10 mm which are currently being imported at very high prices. 




18 months 


Watan for Development and Investment, an offshore holding company was founded in 2009, 

is involved in various commercial activities in Palestine and other Arab countries, including 

agriculture and industries such as construction and real estate development. Watan aims 

to contribute to the economic and social development of Palestine by building the economy 

and enhancing its competitiveness through the establishment of companies with potential 

for strong economic returns and positive community development impact. 

Watan was registered in Palestine as a public shareholding company with a capital of US$ 

100 million. The founders and strategic partners own 75%, while the remaining 25% equity 

stake is shared among public shareholders. 






































Industry problems and needs: 








costs; 


recycling. 


111

SWOT Analysis 


Strengths 

Weaknesses 

• Reinforcing bars are used worldwide and are • Lack of fully equipped testing 

essential for building 

laboratories 


• Real estate development is booming in 



Opportunities 

Threats 

• Growing demand for construction materials • Political instability 

• No end in sight for Palestinian residential 

• Difficulty to insure industrial investments 

and commercial real estate boom = ongoing 


demand for rebar 

• Fluctuation of metal prices 


Indicators 2010 2011 2012 2013 2014 


Revenues 0 82,160,000 116,800,000 154,940,000 162,687,000 

Gross Profit 0 1,800,000 4,480,000 15,930,000 16,726,500 

Net Income 0 796,500 3,466,500 14,906,500 15,698,500 


Operating Cash Flow 0 (1,351,000) 3,101,000 14,409,750 16,341,488 


Financing Cash Flow 23,555,000 0 (10,000,000) (10,000,000) (10,000,000) 


Total Assets 23,550,000 24,351,000 27,818,000 32,724,500 38,423,000 


Total Equity 23,550,000 24,351,000 27,818,000 32,724,500 38,423,000 


Return on Assets 0 3.27% 12.46% 45.55% 40.86% 

Return on Equity 0 3.27% 12.46% 45.55% 40.86% 


Recycling Cooking Oil 30 


Project Name: 






PIC-2010-IO-030 

Recycling Cooking Oil 

Mr. Fayeq Sadeq Sleiman Daraghmeh 

Main Street 

Tubas, Palestine 

Mobile: +970-59-9379097 

Email: mr-darachmah83@yahoo.com 


Fayeq Sadeq Sleiman Daraghmeh is seeking an investor to assist in establishing 

a company that will convert used cooking oil into petroleum. 

The company’s main products will include recycled frying oil which can be used as 

an alternative energy source for diesel engines, farmers and stone quarries. 

Targeted clients will be companies with factories that use diesel engines, whether 

in cars or electrical generators. Conventional petrol fuel will be the project’s main 

competitor. 

The company’s competitive advantage will be that recycled frying oil can be sold 

at a much lower price than conventional fuel, thereby allowing companies and 

factories to reduce their production costs. In addition, the company’s final product 

will be cleaner than conventional petrol fuel. 




12 months 


Fayeq Sadeq Sleiman Daraghmeh is originally from Tubas. He is fluent in English, Arabic 

and Hebrew and has extensive experience in the recycling industries. 


113


















members. 










SWOT Analysis 


Strengths 

Weaknesses 

• Management team has extensive experience in • Owner lacks necessary financial 

the industry 

resources 

• The project has the necessary quality controls 

built in 


Opportunities 

Threats 

• There is growing demand for petroleum • Ongoing political instability 

• Availability of labor 


Indicators 2010 2011 2012 2013 2014 


Revenues 85,000 980,000 1,115,000 1,500,000 1,575,000 

Gross Profit 34,000 735,000 836,250 1,125,000 1,181,250 

Net Income 7,250 628,000 783,250 1,069,350 1,122,818 


Operating Cash Flow (72,750) 628,000 783,250 1,069,350 1,122,818 


Financing Cash Flow 750.000 0 0 0 0 


Total Assets 757,250 1,385,250 2,168,500 3,237,850 4,360,668 


Total Equity 757,250 1,385,250 2,168,500 3,237,850 4,360,668 





115

Natural Textile Manufacturing 31 


Project Name: 






PIC-2010-IO-031 

Natural Textile Manufacturing 

Qalqilya Municipality 


Mr. Samer Dwabash 

Mobile: +970-59-7916585 

Email: abdalmom@yahoo.com 


Qalqilya’s Municipality is seeking a financing partner to assist in establishing a 

company that will manufacture natural textiles. The company will also house a 

natural products laboratory and agricultural research center. 

The project aims to increase Qalqilya’s revenues as well as to improve public 

services. Additionally the project intends to create employment and trade 

opportunities by providing competitive high quality natural textiles. 

The project aims to target all agricultural centers, farmers and all countries in the 

Middle East. 

The expected local competition the project might face is very limited, and the 

market share in the Northern part of Palestine is currently about 25% only, while 

the projects share will reach up to 75%. 

The City of Qalqilya has lots of land where many farmers are producing a wide 

variety of goods yearly. Qalqilya is very close to the green line therefore the 

project will be able to attract Palestinians living in Israel to purchase their products. 

Additionally the farmers in Qalqilah have extensive experience in farming, and the 

lands’ soil is appropriate to produce many goods. 




18 months 



Qalqilya Municipality was established in 1912 by the first local council in accordance with a 

specific structure of the family under the chairmanship of the late Omar Hussein Younis. 

Qalqilya Municipality provides various services to its citizens and those in the surrounding 

villages through its various departments that work under the supervision of the mayor and 

the municipal council which consists of 15 members. 

Qalqilya Municipality has been developing the educational system in the city through its 

substantial contribution of building schools as a result of the growing need for educational 

units and constant maintenance of all schools and educational facilities. The Municipality 

also supports the city’s health sector by tackling the environmental pollution, and finding 

appropriate waste management methods. Additionally, the municipality is trying to overcome 

the high level of unemployment rates, by creating job opportunities and connecting to donor 

countries to assist in the agricultural sector since Qalqilya’s land is very well known for its 

healthy soil and quality produce. Despite the Municipality’s efforts to improve the citizen’s 

standard of living and Qalqilya’s overall economy, they still suffer tremendously from the 

political situation which has lead to the closure and the economic embargo on the Palestinian 

territories and in particular the city of Qalqilya. However, Qalqilya’s Municipality is making 

great efforts to maintain the quality and efficiency of the services it provides to its citizens. 
















federation. 












117

SWOT Analysis 


Strengths 

Weaknesses 

• The City of Qalqilya has lots of land where 

many farmers are producing a wide variety of • Lack of financial resources 

goods yearly 

• Qalqilya is very close to the green line 

therefore the project will be able to attract 

Palestinians living in Israel to purchase their 

products 

• The lands soil is appropriate to produce a large 

range of goods 


Opportunities 

Threats 

• Opportunity to create employment and trade 

opportunities by providing excellent high quality • Political instability 

natural textiles 


Indicators 2010-2011 2012 2013 2014 2015 


Revenues 132,000 138,600 145,530 152,807 

Gross Profit 66,000 69,300 72,765 76,403 

Net Income 33,000 34,650 36,383 38,202 


Operating Cash Flow 36,300 38,115 40,021 42,022 

Investing Cash Flow (1.015.000) 0 0 0 0 



Total Assets 1,065,000 1,098,000 1,132,650 1,169,033 1,207,234 


Total Equity 1,065,000 1,098,000 1,132,650 1,169,033 1,207,234 





Plastic Recycling Plant 32 


Project Name: 






PIC-2010-IO-032 

Plastic Recycling Plant 

Al-Khudari Plastic Co. 

Mr. Reyad Yehya Atta Al-khodari 

Al-Naser St., Gaza City 

Gaza Strip, Palestine 

Tel: +970-8-2871675 

Email: knk02@hotmail.com 


The owner’s strong awareness of the plastic waste problem in the Gaza Strip led 

him to develop an initiative to help solve it, while generating a commercially viable 

return. Given the lack of plastic materials in Gaza due to the Israeli-imposed closure, 

there is a major economic incentive to use new and innovative recycling methods. 

The factory will produce agricultural pipes, plastic water pipes, and plastic coating 

for electrical lines. It will use recycled plastic solid waste, which is estimated by 

UNRWA reports to amount to 50 tons of plastic and rubber waste per day. The 

recycled plastic will then be reproduced into the final desired product. 

Under the current circumstances, market demand outstrips supply by 65% and 

with no end in sight to the crippling siege, the demand for such products increases. 

The company can achieve significant returns by utilizing the resources available. 

Management plans to adopt a marketing campaign to attract customers through 

newspaper advertisements, radio jingles, billboards and workshops aimed at 

highlighting the company’s mission and products. One of the company’s main 

intangible assets is the management’s extensive knowledge both in recycling and 

marketing. 

Al-Khudari Plastic Co. is seeking a strategic partnership with an investor that is 

willing to enter the Gazan market of plastic recycling. The level of investment 

sought after by company owners is US$ 1,310,457. 


119


Land Development & Improvement June 2010 


Machine Installation September 2010 


Inauguration Date October 2010 


Al-Khodary for Plastic was established in 1990. Over the years, the company has managed 

to withstand the harsh economic and political circumstances that have affected the Gaza 

Strip. Management’s dedication and experience over the years helped to create the strong 

reputation that the company and its products currently enjoy. The company’s creative 

designers have managed to invent new products and through modern production techniques 

in order to meet the growing market demand. 


Approximately 1.4 million tones of municipal solid waste is estimated to have been generated 

in the Palestinian Territories in 2010 (875,000 tons in the West Bank, and 525,000 tons in 

the Gaza Strip). Waste composition varies widely. The majority of waste (up to 67%) is 

organic waste; paper/paperboard and plastics comprise up to 19% and 17% respectively of 

waste in the West Bank, but a much lower percentage in Gaza. Other materials comprise 

small fractions of the waste stream except in Gaza, where sand comprises 25% of waste. 

Average growth in waste generation is estimated at 4% per year. This figure depends 

on population & economic growth and the extent to which people adopt “consumer” and 

“disposable” lifestyles. Waste collection coverage varies. In urban areas, waste collection 

coverage is estimated at 85%, while in rural areas it is much lower (35%); up to 25% of 

the population is estimated to remain uncovered by this service. The majority of municipal 

solid wastes (99%) are managed through land disposal, 30% in landfills (both in the Gaza 

Strip) and 69% in dumps. Open dumps have proliferated in recent years, particularly in the 

West Bank, as a result of restrictions on access to established waste disposal sites; at least 

450 illegal dumps have been established even as municipalities have being taking steps 

to rehabilitate established dumps. The disposal of hazardous wastes in municipal waste 

dumps occurs in the West Bank, where biomedical wastes, waste oil and other hazardous 

wastes (possibly including munitions) are known to be disposed of in these ways; in Gaza, a 

hazardous waste cell is used for disposal of hazardous wastes generated in the Gaza Strip. 

Composting and recycling are not undertaken in a formal sense; recycling by the informal 

sector occurs, but its impact on the waste stream has not been quantified. 


SWOT Analysis 


Strengths 

Weaknesses 

• Inability to control raw material collection 

• Extensive knowledge in Plastic recycling 

levels 

• High owner profile and company reputation 

• Low raw material costs (Plastic waste) 


Opportunities 

Threats 

• Increasing market demand, and low supply due 

• Ongoing blockade and political instability 

to current siege on Gaza 

• High product prices 


Indicators 2010 2011 2012 2013 2014 


Revenues 108,108 324,324 340,540 357,568 375,446 

Gross Profit 27,895 63,685 94,226 105,294 110,558 

Net Income 3,886 12,876 23,368 34,484 36,365 


Operating Cash Flow (27,505) (32,649) (16,703) 310 462 




Total Assets 449,311 462,187 485,604 520,088 556,588 


Total Equity 446,608 459,484 482,901 517,385 553,750 





121

Plastic Bags Recycling 33 


Project Name: 






PIC-2010-IO-033 

Plastic Bags Recycling 

Naffar Industry and Trade Co. 

Mr. Sami Naffar 

Down Town, Khan Younis, Palestine 

Tel: +970-8-2053550 

Fax: +970-8-2065166 

Mobile: +970-59-9555447 

Email: plastic111@hotmail.com 


This opportunity is for a 50% equity share of a new plastic recycling plant in 

Khan Younis. The recycling plant will gather plastic waste from existing municipal 

rubbish sites and old plastic materials from greenhouses. The end product would 

be plastic garbage bags of different sizes, in addition to plastic raw materials for 

use by other plastic producers in the Gaza strip. 

Demand for plastic products is on the rise in Gaza. In addition, the recycling plant 

will have a positive impact on the environment and enable the community to make 

use of their waste. There are experienced technical specialists available locally to 

help with the project. Main production inputs will be the plastic waste collected in 

addition to chemicals which can be purchased from the local market. 

Licenses for the project has been acquired and construction of the facility is expected 

to be finished and in operation by august 2010. Production size is expected to meet 

75% of local market demand for garbage bags by the 3rd year of operations. 


Facility setup completion August 2010 

Starting operations 4st Quarter 2010 


Naffar Industry and Trade Co. was established in 1994 with extensive experience in the 


manufacturing and plastics industries in Gaza. The main company is owned by five brothers 

who are well known as pioneers in the Gaza industrial sector. 


Approximately 1.4 million tones of municipal solid waste is estimated to have been 

generated in the Palestinian Territories in 2010 (875,000 tons in the West Bank, and 

525,000 tons in the Gaza Strip). Waste composition varies widely. The majority of waste 

(up to 67%) is organic waste; paper/paperboard and plastics comprise up to 19% and 

17% respectively of waste in the West Bank, but a much lower percentage in Gaza. 

Other materials comprise small fractions of the waste stream except in Gaza, where sand 

comprises 25% of waste. 












wastes (possibly including munitions) are known to be disposed of in these ways; in Gaza, 

a hazardous waste cell is used for disposal of hazardous wastes generated in the Gaza 

Strip. Composting and recycling are not undertaken in a formal sense; recycling by the 

informal sector occurs, but its impact on the waste stream has not been quantified. 


123

SWOT Analysis 


Strengths 

Weaknesses 

• Experience and success in starting up new 


investments 

• Availability of plastic waste 

• Low cost of production inputs 

Opportunities 

• Expanding product lines 


Threats 


in Gaza 

• Inability to bring in equipment 



Indicators 2010 2011 2012 2013 2014 


Revenues 20,000 109,320 120,252 132,277 145,505 


Gross Profit 7,240 53,778 60,884 68,700 76,434 


Net Income (12,744) (6,174) (1,168) 5,148 10,656 


Operating Cash Flow (139,900) 50,298 59,770 (28,057) 78,728 




Total Assets 433,764 427,590 426,422 433,237 442,226 

Total Liabilities 0 0 0 1,667 0 

Total Equity 427,590 426,422 433,237 442,226 427,590 


Return on Assets (2.94%) (1.44%) (0.27%) 1.19% 2.41% 

Return on Equity (2.94%) (1.44%) (0.27%) 1.19% 2.41% 


Energy Saving Lamps 34 


Project Name: 






PIC-2010-IO-034 

Energy Saving Lamps 

Waseem Al-Khozondar Co. for Industry, Trading 

and Contracting 

Mr. Waseem Al-Khozondar 

Omar Al-Mukhtar Street, Gaza, Palestine 

Tel: +970-8- 2861861 

Mobile: +970-59-9407030 

E-mail: wkh@palnet.com 


Waseem Al-Khozondar Co. for Industry, Trading and Contracting seeks a strategic 

partnership with an investor willing to help with the establishment of a new 

factory for lamp manufacturing to be located in Gaza City. It is estimated that the 

establishment of this factory will require a total investment of US$ 850,000. 

The new factory will be specialized in producing all types of energy saving lamps 

and flood lights such as: LED lamps, emergency battery-powered LED lamps, 

flood lights and street flood lights. The factory will be targeting local consumers in 

Gaza Strip and the West Bank. In the second phase the company is planning to 

export its products to some neighboring countries. 

Since the factory is the only one of its kind in Palestine and the Middle East, there 

will be no local competition; however, the company will face competition from 

Chinese and German products. 



Preparing the Land July 2010 

Building and Construction Starting Date July 2010 


Equipment and Furniture Purchase August 2010 



125


Waseem Al-Khozondar Co. for Industry, Trading and Contracting was established in 1993 

and is registered as an ordinary company by the Companies Registration Department at the 

Ministry of National Economy. The company is currently employing 15 employees. 

Waseem Al-Khozondar Co. has extensive experience importing and marketing a wide range 

lamps and electrical parts. The company is co-owned by Waseem Al-Khozondar (75%) and 

Ahmad Khozondar (25%). 


















members. 










SWOT Analysis 


Strengths 

Weaknesses 

• Unique manufacturer of such products • Large upfront investment needed 

• Extensive experience in marketing such 

• Lack of manufacturing experience 

products 

• The company is a family business 


Opportunities 

Threats 

• Effort to rebuild Gaza will require many building 

• Ongoing siege of Gaza Strip 

materials 

• Potential access to the West Bank market shall • Potential new rivals working in the field, 

lead to dramatic increase in sales 

especially from the West Bank 

• Potential access to export markets shall lead to 

• Lack of raw materials in Gaza 

increase in sales 

• Energy saving products are the new trend 

globally 


Indicators 2010 2011 2012 2013 2014 


Revenues 233,333 700,000 770,000 850,000 892,500 


Gross Profit 62,283 186,850 234,850 263,480 276,992 





Investing Cash Flow (595,0000 0 0 0 0 



Total Assets 898,115 1,072,461 1,237,307 1,209,117 1,194,438 


Total Equity 898,115 1,042,461 1,234,807 1,205,783 1,190,271 





127

Hakoura Gold Chains Production 35 


Project Name: 






PIC-2010-IO-035 

Hakoura Gold Chains Production 

Ghattas Hakoura & Sons Jewellery 

Mr. Yacoub Ghattas Yacoub Hakoura / Manager 

Omar Al Mokhtar St. Gaza, Palestine 

Tel: +970-8-2869843 

Mobile: +970-59-9100051, +970-59-9408653 

Email: jacknjewellery@hotmail.com 


Mr. Yacoub Hakoura is seeking a strategic partnership with an investor to produce 

gold chains and other jewellery. The idea of this project is to produce gold chains 

that are needed by jewellery factories and retail stores. The production of gold will 

include chains to be used as part of sets and other jewellery items, chains to be 

used for pendants, and necklaces. 

The owner of the idea has extensive experience working as a goldsmith, producing 

a wide variety of necklaces, rings and bracelets. Market assessments reveal that 

Gaza Strip lacks any automated production of gold chains. The project will benefit 

from the following advantages as part of its operational and marketing strategy: 

• High product quality, based on the usage of very sophisticated fully 

automated chain machines (Italian Machinery); 

• Leveraging Hakoura’s strong reputation in the Gazan goldsmith market; 

• Utilizing past successful marketing strategies to sell gold products; and 

• Updating current designs in line with European (Italian) and international 

manufacturers. 

The project’s customers are gold shops in the Gaza Strip in addition to individuals. 

Ghattas Hakoura & Sons Jewellery is seeking a strategic partnership with an 

investor who is willing to collaborate on the establishment of this new line of gold 

production in the Gaza strip. 









Furniture & Equipment Purchase August 2010 

Operations Start Date August 2010 


It was in 1939 when Ghattas Yacoub Hakoura at the age of nineteen, started to lay the 

foundations for a life-long business, starting as a simple goldsmith, who travelled from Gaza 

to Beer Sheeba with his mother as she searched for a place to earn some money for her 

family by making dresses for bedouin women. From Beer Sheeba he travelled to the city of 

Ramleh and finally to Jaffa where he was trained to work as a goldsmith. Upon his return to 

Gaza, Hakoura quickly established himself as one of the two leading goldsmiths; eventually 

opening his own jewellery shop. 

Mr. Hakoura was well known as one of the foremost two jewellers and goldsmiths in Gaza. 

His knowledge and experience matured in this field, leading him to become one of the 

most successful jewellers in recent Gazan history. Today the tradition continues thanks 

to the legacy he left with his sons, who founded Ghattas Hakoura and Sons Jewellery 

Company. They now own the largest two branches of the leading jewellery business in 

Gaza; a dynamic company with a natural talent for creating new and beautiful designs. The 

company satisfies the various requirements of different consumer tastes, offering its clients 

a wide assortment of items in 24 kt, 22 kt, 21 kt, and 18 kt. 

Ghattas Hakoura & Sons Company’s market share within the Gaza Strip exceeds 80%, 

and is currently employing 27 employees, three administrative employees, one certified 

mechanical engineer, 20 certified jewellery technicians, one executive secretary, and one 

advertising specialist. 


Palestine’s Jewellery sector has witnessed major growth since the establishment of the 

Palestinian National Authority. Investments were undertaken in the establishment of many 

new workshops, particularly in Hebron to supply the local market with jewellery. 

The market is monitored by the Ministry of National Economy whose reports indicate an 

average of approximately 370 Kg of golden jewellery production per month. 

Gold and silver jewellery is deep rooted in Palestinian tradition, particularly for brides 

and accordingly the market is expected to continue its natural growth. Yet, the dramatic 

increase in gold price on the global market has had repercussions on the Palestinian market. 

Traditionally, brides are given certain amounts of gold as part of their marriage dowry, as gold 

prices have risen, grooms’ families have begun giving money as a dowry instead of gold. 

On the other hand however, gold is seeing a resurgence as a popular investment commodity. 

Due to recent price increase, investors have begun purchasing gold in the hopes that it will 

maintain its long-term value more consistently than currencies such as the US Dollar or the 

Jordanian Dinar. 


129

SWOT Analysis 


Strengths 

Weaknesses 

• Utilization of sophisticated production 

• High upfront capital requirements 

machinery 

• Decades’ experience in the production and 

marketing of gold products 

• Excellent reputation among merchants and 

customers 


Opportunities 

Threats 

• Constant natural increase of demand on Gold • Israeli-imposed blockade on Gaza 

• Potential for export to the Egypt 

• Inability to import raw materials, or other 

needed tools and equipment 



Indicators 2010 2011 2012 2013 2014 


Revenues 83,333 600,000 600,000 630,000 661,500 


Gross Profit 22,800 267,384 267,384 280,753 294,791 


Net Income (18,300) 147,509 150,509 161,324 172,091 



Financing Cash Flow (600,000) 

Investing Cash Flow 1,050,000 (36,877) (37,627) (40,331) (43,023) 


Total Assets 1,033,700 1,144,332 1,257,214 1,378,307 1,507,480 


Total Equity 1,031,700 1,142,332 1,255,214 1,376,207 1,505,275 


Return on Assets -1.77% 12.89% 11.97% 11.70% 11.42% 

Return on Equity -1.77% 12.91% 11.99% 11.72% 11.43% 


ICT 

Sector

Broadband and Modern IP 

Communication Service Company in 

Palestine 1 


PIC-2010-IO-036 

Broadband and Modern IP Communication Service 

Project Name: 

Company in Palestine 


JAFFA.NET Computer Systems 

Dr. Yahya Al Salqan / Manager and CEO – Project Manager 

Al-Mobaadin St. 

P.O. Box 2435, Ramallah, West Bank, Palestine 


Tel: +970-2-2412020 

Fax: +970-2-2413030 

Email: alsalqan@i-jaffa.net 

Websites: http://www.i-jaffa.net , http://www.yalla.ps 






Jaffa.Net is aiming to complete its offerings and expand its Yalla Broadband network 

to cover the major cities in Palestine. With Yalla Broadband service available, 

coupled with other Yalla services already in place (Yalla Mobile, Yalla ADSL Calls, 

Yalla Calling Cards); Jaffa.Net will be in a very competitive position to play a major 

role in developing an advanced broadband and value added services on top of it. 

In order to be the major player in the field of Data and IP based Communication 

Network, Jaffa.Net is seeking to widen its investment and cooperate with regional 

and international communication players in the field. Jaffa.Net therefore is seeking 

to partner with strategic investor and/or a strategic IP operator which will provide 

strategic strength to become a regional player in a short period of time and to 

sustain the competition with the major Palestinian Telecom operators. 

Jaffa.Net acquired two licenses to set up a modern Telecommunication Operation 

in Palestine. The services to be offered by Jaffa.Net telecommunication range from: 

1. 

2. 

Voice Over IP (VOIP) origination from Palestine to the whole world and 

termination to Palestine; 

Broadband Provider that allows Jaffa.Net to set up a modern IP-based network 

in Palestine to provide Wireless Internet Access, Wireless IP based phone 

services, Wireless ADSL services, Triple play services, IPTV services, Smart 

Cities and Municipalities services, Smart Campus Services, and alike services; 


3. 

4. 

Palestine Data Communication Network to provide audio, video, text, voice, 

teleconferences and telecommunication services; and 

Internet Service Providing. 

Jaffa.Net has invested in setting up these services especially the VOIP origination 

and termination services whereby Jaffa.Net is providing call termination to Palestine 

as well as call origination now. Jaffa.Net SIP server and gateway is up and running, 

the accounting system is in place. The international call prices offered today from 

Jaffa.Net come to up to 70% off the current market price which is a significant 

price reduction that will stimulate the economy and uplift the economic burden on 

households and individuals. With this, Jaffa.net is expecting a good turnout in a short 

period of time and the return on investment will be 320% in the first three years. 

Jaffa.Net offers its Yalla Communication services in Palestine. Yalla Services 

now includes: Yalla Calling Cards (introduced in November 2009), Yalla Mobile 

(introduced in April 2010), Yalla ADSL Calls (introduced in May 2008); and Yalla 

Wireless Broadband (operational in a pilot city; Nablus, since January 2009). 


Recently, The Ministry of Telecommunication and Information Technology has licensed 

Jaffa.Net to provide the VOIP and Broadband services. In addition, the Ministry of 

Telecommunication and Information Technology has approved the Interconnection 

Guidelines that govern the relations with the licensed communication service providers. 

The Interconnection Guidelines have also been endorsed by the Palestinian Cabinet. 

The network and services will be established in phases. Jaffa.Net is looking for strategic 

investor(s) for the current phase for the Wireless Data Communication Networking Company 

including the Mesh Wi-Fi and the Wi-Max network (when it becomes available). Jaffa.Net is 

willing to spin-off a new company. 

This said, Jaffa.Net is addressing investors to discuss the concept and to undergo a 

detailed planning, if interested. A full business plan is available and Jaffa.net is willing to 

discuss it in details if initial screening of the proposal is positive. The business plan includes: 

1) situation analysis, 2) marketing plan with target markets, locations, promotion, prices, 

services, and marketing channels, 3) action plan, 4) strategic plan that includes positioning 

and differentiation, and a full financial analysis. 


Jaffa.Net Computer Systems (www.i-jaffa.net) when established in 1998 was focusing on 

software development and networking solutions with an emphasis on quality IT solutions. 

Since 2007, Jaffa.Net Communications division is providing VoIP and broadband services as 

well. Jaffa.Net Software portfolio of products include: The Courts.Net, Check Clearing System 

for Commercial Banks, Human Resources Management System; Financial Management, 

ERP, and CRM solution, School.Net, Archiving.Net and Document Management System, 

and MoneyEx.Net. 

Jaffa.Net was ranked as “the most advanced IT company in Palestine” by the CBI - an 

ICT Sector 

133

independent IT evaluation company based in the Netherlands. Jaffa.Net is CISCO partner, 

AVAYA partner, Juniper Networks partner, an Oracle Certified partner, a Microsoft partner, 

and the high number of Oracle and Microsoft Applications consultants in Palestine this 

makes the setting, operation, and maintaining of such operations attainable in a short 

period of time. 

Jaffa.net is led and co-owned by Dr. Yahya Al-Salqan, who has extensive management and 

technical experience acquired in the Middle East and the Silicon Valley, California where 

he worked as a senior engineer at Sun Microsystems. Dr. Al-Salqan has a Ph.D. from the 

University of Illinois. Dr. Al-Salqan has 9 patents registered in his name internationally. 

Finally, Jaffa.Net is a World Bank Registered Vendor. A Dun Bradstreet evaluated as 

Excellent and Stable standing under number 53-208-5669. Jaffa.Net is a founding member 

of PITA (www.pita.ps), a founding member of PICTI (www.picti.ps), and a member of Paltrade 

(www.paltrade.org). 


The Information and Communications Technology (ICT) sector has a significant influence 

on the development of the Palestinian infrastructure and on the quality of living. The ICT 

sector has an imminent role in shaping the future of Palestine as it facilitates the ability for 

Palestinians to communicate with others locally and globally despite complexities. 

Economic experts gave high scores to the Palestinian ICT sector for its viability and ability to 

aid the development of the Palestinian economy. International outsourcing experts attested 

“that the Palestinian outsourcing industry is capable of sustaining multiple concurrent IT 

development projects at levels of quality, timeline and customer satisfaction as buyers 

would expect from a global IT outsourcing services provider.” Experts stress that despite 

the current political situation and the Israeli suffocating policies, the ICT sector stands on 

top of other economic sectors in its readiness to expand Palestinian economic base and 

significantly penetrate regional and international markets. 

Palestine is leaping forward in the ICT world where statistics show a huge increase in 

the number of households that use ICT technology. According to the Palestinian Central 

Bureau of Statistics 32.1% of the households have a computer at home and 15.6% of the 

households have internet access; a 72.8% increase from the year 2004. Other significant 

statistics such as the number of people using cell phones indicate that it has more than 

doubled from the year 2004. 

As of 2007 year end, ICT sector contributed about 10-12% of the GDP with a market size of 

around $500 million. There are approximately 250 ICT companies, 150 small computer stores, 

more than 150 Internet Cafés in the West Bank and Gaza and over 5300 individuals working 

in the sector. Palestinian ICT companies cover a wide spectrum of the ICT market including 

hardware distributors, software development firms, office automation vendors, internet service 

providers, telecommunications companies, ICT consulting and training companies. 

Broadband penetration is mainly dominated by Paltel now and having other companies that 

provide the service with quality emphasis will lead to better and higher internet penetration 

and lowering the cost where it becomes (broadband service) a main economic driver for 

future economic, social and democratic change. 


SWOT Analysis 


Strengths 

Weaknesses 

• Somehow late in deciding on this step; 

• Learned from the do’s and don’ts in wireless 

JaffaNet Spent a good time analyzing 

Mesh WiFi through its pilot in Nablus 

and studying the technologies and 

available solutions 

• Sales force needs to be more trained 

• Strong VoIP Solution and other complimentary to become result and success oriented 

services 

in such a fluctuating environment in 


• Strong ICT Relationships with leading WiFi and 

networking manufacturing companies 

• Solid IT solution background in developing data 

centers, financial management systems, billing 

systems, NOC 

• Strong relations with many Internet and 

international and regional providers 

• Have quality and customer service orientation 

• Highly qualified and trained technical staff 

• JaffaNet is a well established name, and 

is ranked by international IT evaluation 

companies as “No 1 IT Company in Palestine” 


Opportunities 

Threats 

• Overcome the lack of good quality of service 

• Big companies to go into a price war with 

provided by the incumbent internet provider 

the new licensed operators 

And to become a major player in the wireless 

alternative solution provider 

• Fragmentation of the market due to 

• Become a modem IP based communication non clear policy from the Ministry of 

solutions provider to offer IPTV, mobile TV, Telecommunication But there has been 

mobile VoIP, Unified communications 

a good sign recently that makes this 

threat less important in time if the same 

trend continues 

• To host a greater share of Business Web 

Solutions and Portals 

• Provide and introduce the hosted IP BPX 

solution to homes, organizations and 

businesses especially SMEs 

• Provide an internet alterative to the expensive 

Satellite Broadcasting, and uplinks to many TV 

stagnations and agencies 

• Provide youth content as the youth in Palestine 

forms more than 70% of the population (below 

age of 25) 

• Be the main provider of smart cities, smart 

Colleges and smart neighborhoods 

ICT Sector 

135



Indicators 2010 2011 2012 2013 2014 


Revenues 1,160,400 2,650,000 3,710,000 5,194,000 6,492,500 

Operating Expenses 1,648,000 1,848,000 2,032,800 2,439,360 2,683,296 

Gross Profit (487,600) 802,000 1,677,200 2,754,640 3,809,204 

Taxes 0 48,816 103,032 495,835 685,657 

Net Income after Tax (487,600) 753,184 1,574,168 2,258,805 3,123,547 


Operating Cash Flow (487,600) 753,184 1,574,168 1,694,104 2,342,660 

Investing Cash Flow (3,648,000) (400,000) 0 564,701 780,887 



Total Assets 5,512,400 6,265,584 7,839,752 9,533,856 11,876,516 


Total Equity 4,134,300 4,699,188 5,879,814 7,150,392 8,907,387 





PALETS - Palestine Education 

Technologies Services 2 


PIC-2010-IO-037 

Project Name: 

PALETS - Palestine Education Technologies 

Services 


PALETS - Palestine Education Technologies 

Services 

Mr. Yassen Al-Tamimi 



Mobile: +0970-59-7162476 

E-mail: yassentam@yahoo.com 




US$ 150,000 Equity investment 


The owners of “Palestine Education Technologies Services” are seeking a strategic 

investor to be part of the establishment of this e-learning software production 

project. The idea is to establish the company in Hebron due to the absence of 

availability of such services in the city. Not only was Hebron selected for its location, 

but also due to the presence of a large number of schools and universities that are 

the first beneficiaries of this project and other considerations of importance. 

Programs produced by the company are educational in nature, and developed in 

a way that encourage self-learning and distance education to be used either in 

classrooms or individually. There are also special programs for institutions such 

as staff training programs which are connected to a proprietary network called 

“mimio”, which can be loaded on the users’ computers. Such programs are offered 

by using the e-board as a display screen, which is connected to the computer 

presenting the material. 

The idea behind starting up such a company within the Palestinian educational 

sector is not only new, but also significant in that it will act on producing electronic 

software as interactive programs for the interest of all educational institutions, 

as well as the production of educational sites for students, including sites for 

universities and schools. 

The company provides design services and appropriate programs for all ages 

whether school or university students, as well as hosting and designing educational 

sites. The company also plans to offer work programs in a more interactive way 

that help instructors save the lessons and send them to their students through the 

school’s website. 

ICT Sector 

137


Land Development & Improvement 

Building and Construction start Date 


Furniture & Equipment Procurement 





Two months from financing 

Three months from financing 

Current Owners’ Profiles: 

Mr. Mustafa Al-Sharif 

Instructor at the University of Polytechnic, Hebron. 

significant experience in corporate management. 

Specialization in accounting, has 

Mr. Yassen Al-Tamimi 

Holds a B.A. degree in Business Administration from Al Quds Open University, worked for 

two local companies in sales and marketing. 

Mr. Mustafa Bader 

Graphic Designer, holds a B.A. degree from the University of Al-Zaitouna, Amman, Jordan. 

Works as a web and graphic designer. 

Ms. Kamilia Bader 

Software and Web developer, with a B.A. in ICT from the University of Polytechnic, Hebron. 


The trend towards e-Learning in Palestine is growing rapidly as more and more students 

are eager continue their studies in spite the numerous obstacles they face. Most of the 

Universities in Palestine are introducing the e-learning course in the syllabus and they have 

been invited by the British Council to Scotland. E-learning courses in Palestine are not 

so much a luxury as they are a necessity. This is why it is critical that the new e- learning 

courses on offer are both innovative and effective. 

Distance education has become mandatory in Palestine as many students face Israeliimposed 

restrictions on traveling to schools and universities. Problems such as limited 

sources and a scarcity of experienced teachers are slowly being overcome to gain e-learning 

access. Birzeit University has started the Ritaj portal, which provides on line information on 

the administrative and material services to the students. The Islamic University of Gaza has 

also started an e–learning center, which offers online teaching content to the students. An 

online training facility for the staff is provided and sharing of expertise via video conferencing 

is also encouraged. 


SWOT Analysis 


Strengths 

Weaknesses 

• The presence of difficult conditions 

• Sells at a low price compared with prices of 

in the country limits market growth 

other competitors 

opportunities 

• The company is the sole dominant presence in 

the Palestinian market and the first of its kind 


Opportunities 

Threats 

• Refusal or hesitation by some institutions 

• Introduction of new technology in the country 

to abandon traditional ways and adopt 

enables new information-exchange medium 

modern technology 

• Expansion by opening new branches in 

different provinces of the country 


Indicators 2010 2011 2012 2013 2014 2015 


Revenues - 195,000 205,000 210,000 315,000 330,000 

Operating Expenses - 63,000 72,500 77,000 181,000 194,000 

Gross Profit - 132,000 132,500 133,000 134,000 136,000 

General and Admin. Exp. - 64,448 64,780 65,160 66,140 68,100 

Net Income - 67,552 67,720 67,840 67,860 67,900 


Operating Cash Flow - 67,552 67,720 67,840 67,860 67,900 

Financing Cash Flow 200,000 0 0 0 0 0 



Total Assets 200,000 155,352 163,120 171,276 179,839 188,831 


Total Equity 200,000 79,752 85,620 93,143 99,739 101,331 


Return on Assets - 43% 42% 40% 38% 36% 

Return on Equity - 85% 79% 73% 68% 67% 

ICT Sector 

139

CoolNet – Internet Solutions Provider 3 


Project Name: 




Investment by Current Owners: 


Required Bank Loan: US$ 1,674,210 

PIC-2010-IO-038 

CoolNet – Internet Solutions Provider 

Alami Net 

Mr. Hani Alami, CEO 

Telefax: +970-2-2959933 

Mobile: +970-59-7800950 

Email: hani@alami.net 

Website: www.coolnet.ps 

US$ 6,153,772 (including existing business) 

US$ 2,247,282 (including existing business) 


CoolNet offers numerous products and services; including commercial high-speed 

broadband wireless internet access, residential broadband wireless internet 

access, wireless wide area networks (WWAN), security and video surveillance 

systems, fleet management and vehicle tracking solutions, as well as network and 

server management (ASP). CoolNet is planning to expand its coverage in current 

geographical areas in addition to entering new ones; this expansion in coverage 

will also include increasing the number of users and launching new services. The 

expansion is planned to increase the total number of users – under the different 

lines of business – from the current 625 to more than 4,200. 

CoolNet Internet Solutions Provider was founded in 2008 following the privatization 

of the Palestinian Telecom Market. CoolNet has acquired the necessary licenses 

to provide Broadband and VOIP services. The company is privately held and 

profitable, with no VC (venture capital) participation. CoolNet has a strong record 

of customer satisfaction, leadership and industry leading innovations. What makes 

CoolNet unique as a relative newcomer to the market is the vast experience 

of its management and technical teams in the field of wireless and internet 

solutions. CoolNet represents many leading international vendors in telecom and 

wireless communications, thus providing maximum quality assurance and robust 

performance. Bolstered by its years of experience and successful track record, 

CoolNet has emerged as an industry leader in the wireless internet broadband 

marketplace and is committed to continued excellence. CoolNet’s broadband and 

internet solutions are currently used by hundreds of satisfied customers. CoolNet 

has the know-how to design, develop and deploy tailored wireless communications 

systems and solutions for a wide range of commercial, industrial and government 

organizations. 



Obtaining financing and acquiring equipment July 2010 

Upgrading the existing bandwidth September 2010 

Enhancing coverage in existing areas October 2010 

Recruiting additional staff January 2011 

Adding new paths and covering the rural areas March 2011 


Alami Net is a leading internet service provider in Palestine, providing its customers with 

services of the highest standards. As part of its development and growth, Alami Net has 

maintained high level technology in servers, modems and dial-up networks. Alami Net offers 

a wide range of internet connections to its private customers via analogue, ISDN, and ADSL 

lines. It offers its corporate customers dedicated lines with different speeds from 32k up to 

4MB, as well as providing web site hosting and other services. 



on the development of Palestinian infrastructure and on general quality of life standards. 

The ICT sector plays a critical role in shaping the future of Palestine as it facilitates the 

ability for Palestinians to communicate with others locally and globally. 

Economic experts gave high marks to the Palestinian ICT sector for its viability and ability to 





the current political situation and heavy-handed Israeli restrictions, the ICT sector stands 

on top of other economic sectors in terms of its readiness to boost the Palestinian economy 

and significantly penetrate regional and international markets. 

Palestine is leaping forward in the ICT world as statistics show a huge increase in the 

number of households that use ICT technology. According to the Palestinian Central Bureau 

of Statistics, 32.1% of households have a computer at home and 15.6% have access to the 

internet; a 72.8% increase from 2004. Other significant statistics such as the number cell 

phone users indicate that the sector has more than doubled since 2004. 

As of 2007 year-end, the ICT sector contributed about 10-12% of GDP with a market size of 


more than 150 internet cafés and over 5,300 individuals working in the sector in the West 

Bank and Gaza. Palestinian ICT companies cover a wide spectrum of the ICT market including 


providers, telecommunication companies, as well as ICT consulting and training companies. 

Broadband penetration is mainly dominated by Paltel presently and by having other 

companies that provide the service with quality emphasis, this will lead to higher internet 

penetration while lowering the cost. Indeed, due to its heavy cross-sectoral impact, a 

competitive broadband service industry has the potential to become a main economic driver 

for future economic, social and democratic change. 

ICT Sector 

141

SWOT Analysis 


Strengths 

Weaknesses 

• Registered business with all required licenses • Tight implementation plan for the 

and permits 

expansion project 

• Broadband license from the Ministry of 


Telecom and Information 

• Qualified technical and management teams 

• Existing steady pipeline of satisfied customers 

• Strategic partnerships and alliances with 

international companies 

• Clear understanding for the local market needs 


Opportunities 

Threats 

• Increasing demand by residential and business • Increasing competition and related price 

customers 

wars 

• Increasing number of business, research, and • Absence of a national strategy 

leisure tools supported by the internet 

organizing the work of ISPs 

• Limited number of licensed companies 

• Lack of high quality services provided by other 

ISPs 

• The trend toward smart cities, smart 

neighborhoods, smart universities, and others 



Indicators 2010 2011 2012 2013 2014 


Revenues 543,682 2,097,800 2,391,770 2,750,536 3,163,116 

Expenses 507,263 1,788,438 2,131,575 2,312,518 2,301,042 

Gross Profit 248,443 1,014,860 1,189,139 1,391,765 1,627,210 

Depreciation 47,104 326,139 605,174 605,174 605,174 

Net Income 36,419 309,362 260,195 438,018 862,074 


Operating Cash Flow 141,756 634,655 857,102 1,022,263 1,214,952 


Financing Cash Flow 5,304,738 (621,925) (404,969) 0 0 


Total Assets 6,018,713 5,832,376 5,705,333 6,152,320 6,796,479 

Total Liabilities 1,292,732 447,033 59,794 68,764 79,078 

Total Equity 4,725,981 5,385,343 5,645,539 6,083,556 6,717,401 





Mishwar 4 


Project Name: 






PIC-2010-IO-039 

Mishwar 

Speedtech Investment Company 

Mr. Iyad Dweikat 

Tel: +970-9-2333111 

Fax: +970-9-2336581 

Mobile: +970-59-9579463 

Email: iyad@speedtech.ps 

Website: www.speedtech.ps 


The project consists of two interrelated components, Mishwar Channel and the 

web material part of the website, which is already under development. 

Mishwar is a tourism portal proposed to gather a wide variety of tourist information in 

Palestine in one place. The portal covers different travel, tourism and entertainment 

data such as travel and transport, accommodation, food and dining, luna parks, 

swimming, gaming and playing, events and activities, banking and money change, 

phone and internet services information. 

Under the Mishwar Channel, the website will function as a gateway for receiving 

proposed materials for publishing from different sources. A media and awareness 

campaign will be conducted to encourage tourism agencies to produce and 

broadcast their materials on the channel. 

The project will run over the period of 24 weeks starting from the date of signing 

the agreement. 

ICT Sector 

143


Define and hire project team Week 1 and 2 

Design the concept page (Mishwar) Week 3 

Prepare infrastructure, domains, hosting and servers Week 3 

Update programming of Mishwar From week 3 to 5 

Prepare Tourism Mishwar Channel / design From week 4 to 5 

Design and prepare media plan From week 3 to 5 

Media and newspaper ads, TVs, radios, bill inserts, SMS and events From week 6 to 20 

Conduct Awareness workshops in all major cities From week 6 to 10 

Receiving, rating and broadcasting entries From week 6 to 24 

Visits to major tourism sites / ventures From week 10 to 16 

Review and evaluation Week 1, 8, 12 and 24 

Final evaluation, reporting and project closure From week 22 to 24 


Established in the city of Nablus in January 2007, Speedtech Investment Co. is a private 

shareholding company owned by a group of professionals in the fields of IT, finance, management, 

as well as commerce and strategy. The company is headquartered in Nablus with operations in all 

West Bank and Gaza, in addition to some activities conducted outside Palestine, mainly related 

to web services. Speedtech has a network of agents and dealers spread all over the West Bank, 

thus giving the company a comprehensive geographical coverage. This network provides support 

to the company’s customers in ADSL and web services in addition to hardware maintenance 

when needed. In 2007, Speedtech established and managed an e-entertainment centre for youth 

in Nablus focused on providing a new gaming environment built on electronic games. 

Speedtech has a reputable record of achievement in web services and has already initiated 

and developed tens of professional web sites in different sectors with emphasis on tourist 

facilities like hotels and restaurants. 

























providers, telecommunication companies, as well as ICT consulting and training companies. 






SWOT Analysis 


Strengths 

Weaknesses 

• Speedtech has extensive experience in • Lack of additional financial resources 

website development 


• The website will form the first reference of 

information for internet users who browse the 

net for information on Palestine 

• Speedtech has a well defined and solid media plan 


Opportunities 

Threats 

• There is no direct competitor for the same service • Low barrier entries due to ease of imitation 


Indicators 2010 2011 2012 2013 2014 


Revenues 100,200 108,300 108,300 108,300 108,300 

Gross Profit 66,200 77,300 75,300 73,300 71,300 

Net Income 16,500 27,600 25,600 23,600 21,600 



Investing Cash Flow (30,000) (34,470) - - - 

Financing Cash Flow 64,470 - (30,000) (50,000) (80,000) 


Total Assets 46,500 108,570 104,170 107,770 99,370 


Total Equity 46,500 108,570 104,170 107,770 99,370 




ICT Sector 

145

Virtual Visit 5 


Project Name: 






Debt US$ 40,000 

PIC-2010-IO-040 

Virtual Visit 

Anoud General Trading Ltd. 

Ms. Rania Ghneim 

1 Beit Hanina St., Jerusalem, Palestine 

Tel: +970-2-2343113 

Fax: +972-2-6565399 

Email: info@anoud.com 

Website: www.anoud.com 


Anoud General Trading Ltd. is seeking a partnership with a strategic/financing 

partner that can help in the development and distribution of new software called 

‘Virtual Visit’. 

It is the lifelong hope and wish of every Arab and Muslim to visit the Holy City of 

Jerusalem. To help them realize this dream, Anoud Games is venturing into the 

world of virtual reality software to enable anyone to visit the Holy Sites of the Dome 

of the Rock and Al Aqsa Mosque in Jerusalem without physically being there. 

‘Virtual Visit’ would provide a realistic experience to any user wishing to virtually 

visit Al-Aqsa, possibly even allowing them to experience the sensation of praying 

there. One of the features unique to ‘Virtual Visit’ is total control of movement in a 

3D environment, in addition to the wealth of audio and text information provided 

in various languages. 

The opportunities are almost limitless with the right resources, including financing 

and an effective marketing strategy. By leveraging the internet and e-marketing 

tools, a global audience can be reached, including all Arab and Muslim countries. 

‘Virtual Visit’ is expected to attract a minimum of 1-5% of the global Arab and 

Islamic population. The Anoud team anticipates that millions of people around the 

world would be interested in experiencing this new product firsthand. 



Quarry 

Developing a prototype 1st Quarter 2010 

Developing the product 3st Quarter 2010 

Operations Start Date 4th Quarter 2010 


Anoud Games is a company that develops and sells an innovative product line of Educational 

Toys and Games for children and adults. The company was established in Jerusalem in 

1996, with the goal of promoting educational games and aids as a means of enhancing 

learning through playing. It aims to assist in the provision of quality education through the 

dissemination of educational aid models that will enhance a child’s participatory learning. 

Anoud Games has been recognized as the leading provider of educational games in the area, 

and has been approached to take part in a number of exhibitions and workshops that target 

schools, teachers, parents, and students. Anoud offers a wide variety of educational games 

and teaching aids that have received a strong welcome by the educational institutes as well 

as the public. So far, Anoud Games has succeeded in introducing various games to schools, 

libraries, as well as various educational organizations and institutes that care for children. 



















As of 2007 year-end, the ICT sector contributed about 10-12% of GDP with a market size 

of around $500 million. There are approximately 250 ICT companies, 150 small computer 

stores, more than 150 internet cafés and over 5,300 individuals working in the sector in the 

West Bank and Gaza. Palestinian ICT companies cover a wide spectrum of the ICT market 

including hardware distributors, software development firms, office automation vendors, 

internet service providers, telecommunication companies, as well as ICT consulting and 

training companies 

ICT Sector 

147






SWOT Analysis 


Strengths 

Weaknesses 

• The first software of its kind in the Palestinian • Insufficient capital to develop new 

Territories 

project 

• Extensive experience developing highly 

• Limited experience with e-marketing 

successful educational software and games 

• No shipping costs 


Opportunities 

Threats 

• Jerusalem as a renowned holy place for • Insufficient bandwidth/internet speed 

Muslims and Arabs 

available to targeted users 

• Ongoing political instability makes physical 

travel to Jerusalem difficult for target audience 



Indicators 2011 2012 2013 2014 2015 


Revenues 1,575,600 4,135,950 13,500,000 14,850,000 16,335,000 

Expenses 952,680 1,097,190 3,192,000 3,511,200 3,862,320 

Gross Profit 622,920 3,038,760 10,308,000 11,338,800 12,472,680 

Depreciation 0 0 0 0 0 

Net Income 622,920 3,038,760 10,308,000 11,338,800 12,472,680 






Total Assets 843,828 3,393,650 12,126,481 21,733,513 32,302,164 


Total Equity 810,975 3,368,347 12,109,154 21,724,612 32,302,164 





TechnoKit 6 


Project Name: 






PIC-2010-IO-041 

TechnoKit 

Ms. Najwa Taha 

Al-Diwan Street 

Salfeet, West Bank, Palestine 

Mobile: +970-59-7324792 

Email: Najwa.taha@hotmail.com 


Najwa Taha is seeking a financing partner that will assist in establishing a computer 

store that will provide all computer related services, including the sale of computer 

devices, accessories, maintenance of equipment and the preparation of networks 

and web design. 

The company is also planning to provide computer training courses to individuals 

between the ages of 18-45 years of age. The company aims to target school and 

university students as well as those who are not familiar with computers or their 

applications. There is a very high demand for computers in Palestine. Computer 

literacy is a requirement to many business and local governmental offices. The 

company is planning to distribute its services through a single point of sale, and 

will hire an agency to promote its services to other customers. 

Techno Kit’s will provide a wider range of products to meet the needs of the entire 

target market. The company will focus on schools, universities and offices. The 

company will also offer design for websites at competitive prices. 



Start up Date 

2 months 


Najwa Taha received her BA in Information Technology and Communications from Al-Quds 

Open University. She is the Chairperson of the Board of Directors of Techno Kit for Software 

Engineering and Information Technology. 

ICT Sector 

149

Najwa Taha had a vital role in establishing the company and developing its plans. 

Najwa Taha is interested in teaching applications and computer maintenance, web design, 

preparation and maintenance of networks. 

























training companies. 







SWOT Analysis 


Strengths 

Weaknesses 

• No Competition within the area of Salfeet • Lack of financial resources 


Opportunities 

Threats 

• High demand for computers especially in the 

northern area of Palestine 



Indicators 2010 2011 2012 2013 2014 


Revenues 24,000 70,000 87,500 109,377 114,846 

Gross Profit (111,000) 46,000 53,500 65,377 68,646 

Net Income (131,723) 24,947 31,395 42,167 44,275 



Investing Cash Flow (92,212) 



Total Assets 108,041 132,988 164,383 206,550 250,825 


Total Equity 108,041 132,988 164,383 206,550 250,825 




ICT Sector 

151

“My Money” Free Accounting and 

Bookkeeping Portal 7 


PIC-2010-IO-042 

Project Name: 

“My Money” Free Accounting and Bookkeeping 

Portal 


DataSet 

Mr. Munther Dakkak 

Salah Eddin St. - Jerusalem, Palestine 


Tel: +972-2-6271634 

Fax: +972-2-6271219 

Email: munther@dataset-pal.com 





The purpose of the project is the development of Free Accounting and Bookkeeping 

Portal code named “ My Money “ that will act as an advertising and branding 

channel. Advertising over the internet is becoming one of the largest sources 

of revenues and income in the last decade. Major and most influential, online 

business models such as Google, Microsoft Bang, and One Click are built around 

attracting user to view online advertisement through search engines and brand 

web sites. The idea focuses on selling space for advertisers and attracting traffic 

to lure users to explore the advertisement. 

This project will utilize accounting and bookkeeping software, a conventional tool 

used by millions of people, to expose users to advertisements as part of their 

routine and daily accounting experience rather than be exposed to advertisements 

as part of their web browsing or web search. 

To ensure exposure to advertisement, “My Money” will offer its users services and 

functionality beyond those present in conventional online accounting software. 

Furthermore, this system will provide an innovative, familiar terminology and simple 

interface to lure non accounting people use the system. “My Money” will be the 

gateway to a variety of information and data service that can ensure advertisers 

daily access to huge number of potential clients and users. Thus, there is an 

opportunity to financially assist in this project. 


Office Setup 

Developing the system 


8 months from funding 



DataSet is full IT Enabler company with a full array of products and services ranging from system 

design and analysis, software development, testing and implementation, and IT consultancy. 

Our experience dates back to the year 1995 and is vouched by a broad client base representing 

unique solutions and products. Recognizing the complexity of customers’ requirements and 

the dramatic changes imposed by the fast leaps on the technology scene, DataSet has evolved 

from a software developer into a turnkey company providing comprehensive IT enablement. 

DataSet has offices in Palestine and Jordan, Jerusalem, Ramallah, Amman. DataSet 

maintains a strong balance sheet with sustainable growth in sales and profits since 1998. 

The company is a major player in Desktop Financial applications with a primary focus on 

not for profit organizations. 

Our client base covers all areas in Palestine and a number of implementations in Jordan. 

Among our clients are Ministries, Major NGOs, industrial houses, and World Bank funded 

Projects. The company has alliances with a number of software houses, auditing firms, and 

management consultancy firms in terms of resource utilization and joint projects. 
























providers, telecommunication companies, as well as ICT consulting and training companies 






ICT Sector 

153

SWOT Analysis 


Strengths 

Weaknesses 

• There is no substantial product offers free of 


charge online service for SMB 

• The system is localized in terms of language 

interface and accounting regulations and 

market specifics 


Opportunities 

Threats 

• Availability of skilled and trained workforce • Political instability 

• Demand for affordable and high quality 

broadband services is on the rise 

• Local Competition 

• The Palestinian Telecom market is undergoing • 

significant reform and openness 


Indicators 2010 2011 2012 2013 2014 


Revenues 0 350,000 570,000 1,100,000 1,600,000 

Gross Profit 0 176,000 330,000 974,000 1,444,000 

Net Income 0 153,000 292,000 693,000 1,055,000 


Operating Cash Flow 160,650 306,600 727,650 1,107,750 




Total Assets 173,000 326,000 618,000 1,311,000 2,418,750 


Total Equity 173,000 326,000 618,000 1,311,000 2,418,750 





Courts.Net – A Case and Court 

Management System and 

e-Justice Portal 8 


PIC-2010-IO-043 

Courts.Net – A Case and Court Management 

Project Name: 

System and e-Justice Portal 


JAFFA.NET Computer Systems 

Dr. Yahya Al-Salqan 

Al-Mobaadin St. 

P.O. Box 2435, Ramallah, West Bank, Palestine 


Tel: +970-2-241-2020 

Fax: +970-2-241-3030 

Email: alsalqan@i-jaffa.net 

Website: http://www.i-jaffa.net 

Total Cost of the Project: US$ 2,200,000.00 

Investment by Current Owners: US$ 1,100,000.00 


US$ 1,100,000.00 equity investment 


Jaffa.Net is seeking a strategic/financing partner that can help Jaffa.Net extend its 

market share and reach to become a worldwide offering. In addition, the strategic 

partner can also help Courts.Net position itself vis-à-vis international software 

companies such as Oracle or Microsoft with the long term goal of having them 

adopt Courts.Net as a vertically integrated e-Justice application. 

The Courts.Net court & case management system is a one-of-a-kind planning, 

tracking, organizational, execution, and archiving platform that systematically tracks 

court workflow. Because Palestinian and Jordanian courts have highly complex 

structures and tracking procedures, they adopted Courts.Net in their respective 

judicial systems. Aside from nearly eliminating all paperwork, and the associated 

nuisance of tracking documents and clauses, it acts as a self-monitoring and legal 

reference tool for the court’s daily planning, operations and tasks. 

With its user friendly interface and settings, Jaffa.Net’s judicial innovation 

eliminates the need for real programmers to make any changes or updates 

to its numerous workflow modules. The multi-step case life cycle and request 

management includes numerous judicial processes, including the registration 

book of operations, the case life cycle management, case accounting, case 

types and fees, case workflow, case archiving, hearing and minutes, scheduling, 

and reporting. 

ICT Sector 

155

The Courts.Net architecture allows the customer to have major flexibility on the 

type of database, application server, workflow engine, portal server, they wish to 

use. It has been tested in multiple environments on state-of-the-art model-driven 

architecture utilizing the best practices in the industry. Currently the system is 

implemented in Palestinian and Jordanian courts. 


Palestine International 

Infrastructure Development N/A N/A 

Building and Construction Date N/A N/A 

Building and Construction Completion Date N/A N/A 

Furniture & Equipment Purchase N/A Upon opening of new branches 

Operations Start Date June 2008 Upon opening of new branches 


Jaffa.Net Computer Systems (www.i-jaffa.net) is a software company established in 1998 

with an emphasis on quality IT solutions. Jaffa.Net’s portfolio of products include: The 

Courts.Net, Check Clearing System for Commercial Banks, Human Resources Management 

System; Financial Management, ERP, and CRM solutions, School.Net, Archiving.Net and 

Document Management System, as well as MoneyEx.Net. 

Jaffa.Net was ranked by the CBI, an independent IT evaluation company based in The 

Netherlands, as “the most advanced IT company in Palestine.” Jaffa.Net is an Oracle 

Certified Solution Partner, and a Microsoft Partner. 

After almost seven years of working in the judicial market, very few companies have Jaffa. 

Net’s experience in terms of comprehensive justice and case management solutions, not 

just in the Middle East but internationally as well. Jaffa.Net has proven expertise to build 

courts and case management systems on state-of-the-art IT architecture and tools from 

n-tier architecture, to database dependency, to web interface, and workflow engine powers. 

Jaffa.Net sees a trend in emerging markets to reform judicial systems, and the company 

believes it can play a significant role in achieving this noble goal. 

Jaffa.net is lead and co-owned by Dr. Yahya Al-Salqan, who has extensive management 

and technical experience acquired in the Middle East and in the Silicon Valley, where he 

worked as a senior engineer at Sun Microsystems. Dr. Al-Salqan has a Ph.D. from the 

University of Illinois and 9 patents registered in his name internationally. 

Finally, Jaffa.Net is a World Bank Registered Vendor. A Dun Bradstreet evaluated the 

company as “Excellent and Stable” standing under number 53-208-5669. Jaffa.Net is a 

founding Member of PITA (www.pita.ps), as well as of PICTI (www.picti.ps), and a member 

of Paltrade (www.paltrade.org). 
































ICT Sector 

157

SWOT Analysis 


Strengths 

Weaknesses 

• Needs considerable governmental 

• CourtsNet has proven success following its 

engagement and approvals, which can 

deployment in Palestine and Jordan 

prolong the sales process 

• Innovative approach that can suit civil and • High initial capital requirements for 

Sharia courts 

targeting international markets 

• JaffaNet is a well established name, and 

is ranked by international IT evaluation 

companies as “No 1 IT Company in Palestine” 


Opportunities 

Threats 

• Took the initiative and is currently pursuing • Competition from other multilingual 

opportunities in Ethiopia 

international software providers 

• Wide range of potential client beneficiaries 

within each country including civil and Sharia 

courts 

• Being an independent database while still 

applicable on Oracle, Microsoft, and SQL 

servers makes it highly adaptable system 


Indicators 2010 2011 2012 2013 2014 


Revenues 790,000 1,560,000 2,450,000 3,600,000 4,700,000 

Expenses 300,000 570,000 590,000 750,000 1,200,000 

Gross Profit 490,000 990,000 1,860,000 2,850,000 3,500,000 

Taxes 88,200 178,200 334,800 513,000 630,000 

Net Income after Tax 401,800 811,800 1,525,200 2,337,000 2,870,000 



Investing Cash Flow (1,100,000) 0 381,300 584,250 717,500 



Total Assets 2,601,800 3,413,600 4,557,500 6,310,250 8,462,750 

Total Liabilities 650,450 853,400 1,139,375 1,577,563 2,115,688 

Total Equity 1,951,350 2,560,200 3,418,125 4,732,688 6,347,063 





Online Virtual Mall 9 


Project Name: 






PIC-2010-IO-044 

Online Virtual Mall 

Palestine ICT Incubator (PICTI) 

Mr. Hasan Omar 

Ramallah-Jerusalem Street- Al Sheikh Tower, 

4th Floor, Palestine 

Tel: 970-59-9225092 

Email: hasan.omar@picti.ps 

Website: www.picti.ps 


Palestine ICT Incubator (PICTI) is seeking a financing partner to assist in the 

establishment of a company that will provide the following products and services: 

website development services, website development consultancy, and creating a 

virtual mall in Palestine under palmal.ps called jafra.ps, which will market traditional 

Palestinian products and provide online hands-on-training. 

The company aims to target Palestinians in the Diaspora as well as collectors/ 

hobbyists of traditional crafts worldwide. The company’s competitive advantage 

is its high level of quality in design and execution. Management has developed 

a comprehensive e-marketing plan that is based on bringing together the highest 

number of internet users. The company is also considering conducting a study on 

keywords as per the search locations where in each country/city would then have 

a specific tailored advertisement. 




6 months 


Palestine Information & Communications Technology Incubator (PICTI) designs, develops 

and implements initiatives that lead to the creation of innovative entrepreneurial enterprises 

ICT Sector 

159

focused on Information and Communications Technology (ICT). PICTI’s main competitive 

advantages include its management’s strong network extending throughout the Palestinian 

private sector, its dedicated staff with incubation know-how, its clients (some close to 

graduation), and a pioneering initiative underway to create a seed fund for the benefit of 

pre-revenue start-up companies incubated at PICTI. PICTI aims to develop the Palestinian 

Micro, Small and Medium Enterprises (MSME) sector as a means to generate new jobs, 

attract foreign investment and improve the economic situation in the Palestinian territories. 

Palestine is entering a new era. It faces a changing political environment which is constantly 

bringing about new economic, social and technological challenges. Access to finance, 

business advisory services, equipment and reliable telecommunications are all challenges 

for established businesses and entrepreneurs wishing to participate in the growing private 

sector. 

PICTI’s mission is to design, develop, implement, and promote initiatives that support 

entrepreneurial business ventures with high growth potential by providing them with an 

integrated package of world-class business development services that nurture and support 

the commercialization of their ideas while enhancing their development and growth. 

PICTI has created many programs such as outreach (awareness campaign with the 

Palestinian universities and communities on issues related to entrepreneurship, innovation 

and PICTI services), pre-incubation programs, incubation programs, seed fund investment 

(fund under establishment and ongoing fundraising), marketing (annual participation 

in Expotech www.expotech.ps and regional marketing campaigns and fundraising), a 

matchmaking program to link start-ups with business and investment opportunities, industryuniversity 

linkage programs as well as training and policy work. 

PICTI also provides entrepreneurs with office space and business development services to 

transform their commercially viable ideas into established products and businesses, provides 

job opportunities for talented Palestinians, develops the information and communications 

sector, helps establish new start-up companies, plays an important role in revitalizing an 

entrepreneurial culture and capacity building, links Palestinian entrepreneurs with investors, 

develops business plans and provides business development services for its clients. 
































ICT Sector 

161

SWOT Analysis 


Strengths 

Weaknesses 

• Uniqueness of the business idea 

• Lacks sufficient financial resources 

• Quality in design and execution 

• Extensive experience in e-marketing 

• Benefits from PICTI’s support services 

• PICTI’s extensive technical and managerial 

experience 


Opportunities 

Threats 

• Increasing demand on Palestinian traditional 

• ICT is a rapidly changing industry 

products 

• Big number of Palestinians in Diaspora • Competitors can easily duplicate 

• Increasing number of internet application users 


Indicators 2010 2011 2012 2013 2014 


Revenues 43,917 49,206 145,425 278,776 292,715 

Gross Profit 13,917 19,206 97,425 235,776 247,565 

Net Income (1,354) (18,494) 49,125 187,476 197,115 






Total Assets 118,646 100,152 99,277 106,753 103,868 


Total Equity 118,646 100,152 99,277 106,753 103,868 


Return on Assets (1%) (18%) 50% 176% 190% 

Return on Equity (1%) (18%) 50% 176% 190% 


Technology Educational Kits 10 


Project Name: 





Contributions by Project’s Revenues US$ 100,000 


PIC-2010-IO-045 

Technology Educational Kits 





Tel: 970-59-9225092 




Palestine ICT Incubator (PICTI) is seeking a financing partner to support the 

establishment of a company that aims to provide the following products and 

services: Technology Educational Kits, training students and teachers on how to 

use their kits, and encouraging Palestinian youths to come up with innovative 

ideas using their kits. 

The company aims to target the local Palestinian market which will include schools, 

universities, educational Institutions and vocational training centers. Additionally, 

the company’s customers will include students, educators and technology 

hobbyists. The two types of kits available will be the Sysco Lab-MCU Kit Level 1 

(priced under $50) and the Sysco Lab-MCU Kit Level 2 (priced under $60). 

The company’s kits are very competitive in international markets in terms of 

price and functionality. Their competitive advantage is that they will be the first 

company in Palestine to design these “Digital Kits”. They will be designed in 

an affordable and easy-to-use way, which will allow those interested to better 

understand the technology curriculum. These kits will also stimulate Palestinian 

youth to invent technological solutions and applications that benefit the longterm 

development of Palestine. 

ICT Sector 

163


Phase 3 (Final prior to completion) 


6 months 











Palestine is entering a new era. It faces a changing political environment which is constantly 

bringing about new economic, social and technological challenges. Access to finance, 

business advisory services, equipment and reliable telecommunications are all challenges 

for established businesses and entrepreneurs wishing to participate in the growing private 

sector. 











































training companies 






ICT Sector 

165

SWOT Analysis 


Strengths 

Weaknesses 

• Benefits from PICTI’s support services • Lack of financial resources 

• PICTI’s technical and managerial experience 

• Digital kits will stimulate Palestinian youths to 

invent and innovate technological solutions and 

applications 


Opportunities 

Threats 

• Invented technological solutions will boost 

• ICT industry subject to quick changes 

Palestine’s ICT sector 

• Ability to sell products to all NGO’s dealing with 

• Competitors can easily duplicate 

Palestinian youths 

• Schools and universities can encourage 

product as core requirement in their curricula 

• Increasing number of internet application users 


Indicators 2010 2011 2012 2013 2014 


Revenues 150,000 500,000 1,000,000 2,000,000 2,100,000 

Gross Profit 140,000 350,000 680,000 1,260,000 1,323,000 

Net Income 133,229 282,500 567,500 1,082,500 1,137,250 




Financing Cash Flow 150,000 0 (500,000) (1,000,000) 1,000,000) 


Total Assets 283,229 565,729 633,229 715,729 852,979 


Total Equity 283,229 565,729 633,229 715,729 852,979 





Security and Surveillance Systems 11 


Project Name: 






PIC-2010-IO-046 

Security and Surveillance Systems 





Tel: 970-59-9225092 




Palestine ICT Incubator (PICTI) is seeking a financing partner that can assist in the 

establishment of a company that will provide the following products and services: 

visual bell, security and surveillance systems, access systems and industrial 

machinery remote control systems. 

The company will target the local Palestinian market including residential, private 

industrial institutions as well as governmental organizations. Its competitive 

advantage is that it will provide locally built, customized systems. The company 

will analyze clients’ needs and design the system accordingly (custom made 

services). 

Highly trained technicians will install the systems, which they have created. This 

is a major advantage because they will have a high degree of familiarity with the 

products and will therefore be able to provide the highest possible level service 

to clients. Additionally, all installed systems will be accessible remotely, so that 

clients are able to control them from multiple access points. 



Operations Start Date 2-3 months depending on needs of the client 

ICT Sector 

167











Palestine is entering a new era. It faces a changing political environment which is 

constantly bringing about new economic, social and technological challenges. Access 

to finance, business advisory services, equipment and reliable telecommunications are 

all challenges for established businesses and entrepreneurs wishing to participate in the 

growing private sector. 

















































ICT Sector 

169

SWOT Analysis 


Strengths 

Weaknesses 



• Major components needed are available in the • Products may be slightly expensive, but 

local market 

effective 

• PICTI’s support services 

• PICTI’s technical and managerial experience 


Opportunities 

Threats 

• Growing demand for security & surveillance 


products 

• Competition from Israeli and foreign 

imports (especially china) 


Indicators 2011 2012 2013 2014 2015 


Revenues 90,000 150,000 200,000 260,000 273,000 

Gross Profit 30,000 75,000 105,000 160,000 168,000 

Net Income 1,832 333 46,500 101,500 106,825 






Total Assets 101,832 102,165 103,665 105,165 111,990 


Total Equity 101,832 102,165 103,665 105,165 111,990 





“Shobiddak” 12 


Project Name: 






PIC-2010-IO-047 

“Shobiddak” 





Tel: 970-59-9225092 




Palestine ICT Incubator (PICTI) is seeking a financing partner to assist in the 

establishment of a company that will provide the following services: classified ads, 

Google ads, and Facebook ads along with website performance development 

on SEO. 

The company has many competitive advantages which include its popular name 

“shobiddak,” its high number of hits (more than 225,000 monthly), its ranking in 

the top 100 websites in Palestine, its user friendly interface, its special feature 

of enabling visitors to post ads without registration or subscriptions, and its 

competitive prices. 



Operations Start Date 4 months 


Palestine Information & Communications Technology Incubator (PICTI) designs, 

develops and implements initiatives that lead to the creation of innovative entrepreneurial 

enterprises focused on Information and Communications Technology (ICT). PICTI’s main 

competitive advantages include its management’s strong network extending throughout 

the Palestinian private sector, its dedicated staff with incubation know-how, its clients 

ICT Sector 

171

(some close to graduation), and a pioneering initiative underway to create a seed fund for 

the benefit of pre-revenue start-up companies incubated at PICTI. PICTI aims to develop 

the Palestinian Micro, Small and Medium Enterprises (MSME) sector as a means to 

generate new jobs, attract foreign investment and improve the economic situation in the 

Palestinian territories. 

Palestine is entering a new era. It faces a changing political environment which is 

constantly bringing about new economic, social and technological challenges. Access 

to finance, business advisory services, equipment and reliable telecommunications are 

all challenges for established businesses and entrepreneurs wishing to participate in the 

growing private sector. 










matchmaking program to link start-ups with business and investment opportunities, 

industry-university linkage programs as well as training and policy work. 

PICTI also provides entrepreneurs with office space and business development services 

to transform their commercially viable ideas into established products and businesses, 

provides job opportunities for talented Palestinians, develops the information and 

communications sector, helps establish new start-up companies, plays an important role in 

revitalizing an entrepreneurial culture and capacity building, links Palestinian entrepreneurs 

with investors, develops business plans and provides business development services for 

its clients. 






Economic experts gave high marks to the Palestinian ICT sector for its viability and ability 

to aid the development of the Palestinian economy. International outsourcing experts 

attested “that the Palestinian outsourcing industry is capable of sustaining multiple 

concurrent IT development projects at levels of quality, timeline and customer satisfaction 

as buyers would expect from a global IT outsourcing services provider.” Experts stress 

that despite the current political situation and heavy-handed Israeli restrictions, the ICT 

sector stands on top of other economic sectors in terms of its readiness to boost the 

Palestinian economy and significantly penetrate regional and international markets. 


number of households that use ICT technology. According to the Palestinian Central 


Bureau of Statistics, 32.1% of households have a computer at home and 15.6% have 

access to the internet; a 72.8% increase from 2004. Other significant statistics such as the 

number cell phone users indicate that the sector has more than doubled since 2004. 











competitive broadband service industry has the potential to become a main economic 

driver for future economic, social and democratic change. 

ICT Sector 

173

SWOT Analysis 


Strengths 

Weaknesses 

• High demand for the company’s services • Lack of financial resources 

• Palestinians will use website as a main source 

of promotion and advertising 

• Website has had more than 225,000 hits 

monthly (top 100 in Palestine) 

• PICTI’s support services 


Opportunities 

Threats 

• Palestinian industries tendency to use website 


to sell, trade and export products 

• Website can become Palestine’s main 

• Low barriers to market entry for 

classified webpage such as craigslist which is 

competitors 

recognized worldwide 


Indicators 2010 2011 2012 2013 2014 


Revenues 63,833 434,000 499,000 549,000 603,900 

Gross Profit 13,333 306,000 365,000 160,000 168,000 

Net Income (18,567) 247,400 290,800 328,800 372,750 






Total Assets 51,433 58,833 49,633 48,433 51,183 


Total Equity 51,433 58,833 49,633 48,433 51,183 





Mobile Search Service 13 


Project Name: 




PIC-2010-IO-048 

Mobile Search Service 

ModernTech Corporation Ltd. - Gaza 

Mr. Rassem F. Mushtaha, General Manager 

ModernTech Corporation Ltd. (MTC) 

Al-Azhar St. Al-Rimal, Gaza, Palestine 

Tel: +970-8-2824099, +970-8-2824199 

+970-8-2840317 

Fax: +970-8-2820929 

Mobile: +970-59-9408843 

E-mail: rassem@mtc.ps 

Website: http://www.mtc.ps 

US$ 704,178 (US$ 84,365 of which are new 

investment) 





ModernTech Corporation Ltd. is initiating a new service through cellular 

telecommunication; the search service through mobile phones enables any 

mobile owner to navigate certain business directories, available jobs advertised, 

and e-markets. 

The proposed service is a new and unique service compared with search services 

using different fixed (non mobile) platforms. The services shall be extended to 

cover the dictionary, translator, and other services. 

The target customers of this service are both individuals and companies; individuals 

can access the services and search for their desired information, companies can 

make such information available through MTC, to improve out-reach to current/ 

potential customers and/or employees. 

The most significant advantage of this service is the fact that the end user as an 

individual, does not need to reach/open the computer to access such information, 

or to check out the newspaper; through this service the mobile is the source of the 

information, and with considerably low prices compared to other providers. MTC 

estimates that each service shall cost the end customer US$27 Cents only. 

MTC has the technical and human resources needed to initiate and operate the project, 

as an addition to its current services, and already begun preparations towards this step 

mainly in the awareness and promotional aspect. MTC is seeking a strategic partner 

to assist in initiating this project and is seeking US$ 42,182 equity investment. 

ICT Sector 

175


The preparations creating the software already started. Equipment needed, could be 

delivered within two months from financing. Operations can start four months from full 

finance availability. 


ModernTech Corporation Ltd (MTC) is one of the pioneering companies in the Palestinian 

technology sector. The company was established in 1987 in Gaza City and since its inception 

there was a strict and firm commitment within the company to being nothing but the best. 

This commitment by MTC was challenged in varying degrees on a number of occasions 

since then, but the MTC team has always managed to overcome such obstacles and more 

determined to be the best and deliver the ultimate service. 

From its beginnings MTC has committed itself to evolving at a pace with the evolving 

world of technology. Therefore, MTC was always able to harness the latest technological 

innovations (Design environments, programming languages, software and hardware) to 

develop IT Tools that range from ready-made programs to tailor-made solution to our users, 

businesses and partners. 

MTC provides a number of valuable technological products and services. These cover wide 

section of the technology sector. The activities include; 

1. 

2. 

3. 

4. 

Software Development: a) Ready-Made Software packages that can be used by 

businesses, other organizations and individuals to improve the daily operations 

and/or tasks. These range from Office Automation Tools and Special Purpose 

Applications to Educational & Entertainment Programs. b) Tailor-Made Solutions; 

MTC is proud to offer this service to those respected clients whereby MTC designs 

& develops a software to meet the exact requirements of each individual client. 

Technical Support & Maintenance Services: MTC prides itself for providing a 

technical support and maintenance service only second to none. This excellent 

and efficient service covers every single product sold by the MTC. 

Dynamic Web Design & Development: A new and exclusive service offered by 

MTC to those individuals and organizations looking to take charge of the design 

and development of their website. A user friendly web design tool developed 

by MTC’s highly skilled team of programmers. It provides dynamic content and 

database design. And, on-line user management and fully integrated e-commerce 

front-end. 

Hardware Maintenance, Sales & Installation: As well as being heavily involved in 

the software side of the business, MTC has also been active in hardware sales, 

installation and maintenance. Products provided ranges from personal computers, 

accessories and components to full network and Internet presence installations. 



























Broadband penetration is mainly dominated by Paltel but with new providers by having 

higher internet penetration will increase while lowering the cost. Due to its heavy crosssectoral 

impact, a competitive broadband service industry has the potential to contribute to 

future economic, social and democratic change. 

ICT Sector 

177

SWOT Analysis 


Strengths 

Weaknesses 

• Locally oriented search engine, which is 

considered the first of its kind through personal 

• High sales efforts needed 

mobiles in Palestine 

• Low comparative prices 

• Easy to use functions, high speed, and totally 

secure sources of data 

• Inability to move between West Bank 

and Gaza Strip might reduce the West 

Bank participation from both individual 

and companies’ sides 


Opportunities 

Threats 

• Potential high demand on mobile services, as • Possible new rivals in the market from 

third and fourth generation mobiles are more bigger companies working in the field 

available 

• Fragmentation of the market due to 

• Additional returns from advertisements is to be 

non clear policy from the Ministry of 

included in developing future services 

Telecommunication, 

• Technical problems on the mobile 

• The possibility of adding new services utilizing 

network itself might reduce the quality of 

the same base system, 

the service 


Indicators 2010 2011 2012 2013 2014 2015 2016 


Revenues 600,000 720,000 840,000 960,000 1,008,000 1,058,400 1,111,320 

Direct Expenses 62,400 71,760 82,524 94,903 99,648 104,630 109,862 

Gross Profit 537,600 648,240 757,476 865,097 908,352 953,770 1,001,458 

Indirect Expenses 194,672 208,072 212,212 216,973 227,256 238,054 249,392 

Net Income after Tax 342,928 440,168 545,264 648,124 681,096 715,716 752,067 


Operating Cash Flow 362,432 463,472 556,568 659,428 692,400 727,020 763,371 

Investing Cash Flow (28,500) 0 0 (9,400) 0 (28,500) (9,400) 

Financing Cash Flow 84,365 (220,084) (272,632) (324,062) (340,548) (357,858) (376,033) 


Total Assets 704,178 924,262 1,196,894 1,520,956 1,861,504 2,219,362 2,595,395 

Total Liabilities 78,791 78,791 78,791 78,791 78,791 78,791 78,791 

Total Equity 625,387 845,471 1,118,103 1,442,165 1,782,713 2,140,571 2,516,604 


Return on Assets 48.70% 47.62% 45.56% 42.61% 36.59% 32.25% 28.98% 

Return on Equity 54.83% 52.06% 48.77% 44.94% 38.21% 33.44% 29.88% 


Agribusiness 

Sector

Al-Ard Palestinian Agri-Products Ltd. 1 


Project Name: 






PIC-2010-IO-049 

Al-Ard Palestinian Agri-Products Ltd. 

Anabtawi Group 

Eng. Ziad Anabtawi 

Western Industrial Zone, Nablus, Palestine 

P.O.Box 313 Nablus 

Tel: +970-9-2348035 

Fax: +970-9-2348035 

Email: z.anabtawi@anabtawigroup.com 

Website: http://www.anabtawigroup.com 


Al-Ard Palestinian Agri-Products Ltd. (Al Ard) is seeking a partnership with a strategic 

investment partner that can help in the reclamation of about 5,000 Dunums (acres) 

of agricultural land and cultivating it with olive trees, and providing all technical 

and technological elements needed for that purpose including increasing land 

productivity through irrigation. 

The implementation of this project and its infrastructure will nurture lands planted 

with olive trees that are neglected due to the absence of their owners and the 

dispersion of ownership, which allows Al-Ard Palestinian Agri-Products Ltd. to lease 

such lands and reclaim them. The project also includes establishing a modern olive 

mill, that will offer its services to various farmers in compliance with international 

standards, with a possibility to add flavors to the oil while in the milling process. It 

would be possible to market the produced oil through Al-Ard Ltd. since it exported 

and marketed high quality olive oils in the past years. Another part product of 

this project as well; a portion of the dried olive waste (Jift) would be collected 

and converted into organic fertilizer through a process of degradation passed by 

certain types of bacteria and enriched with basic nutrients with expected amount 

of fertilizers that could reach about 42 tons per annum. 

The company is currently working on developing and marketing other types of 

Palestinian agri-products such as traditional olive soap, dried thyme, and other 

products. Al-Ard Palestinian Agri-Products Ltd. obtained a number of national and 

international quality certifications: ISO 22000 Food Safety Standards, Palestinian 

Standards Certificate, Organic Certification, and SA8000 Global Social Accountability 

standard for decent working conditions, Social Accountability International (SAI). 



Infrastructure Development August 2010 

Building and Construction August 2010 

Building and Construction Completion November 2010 

Furniture and Equipment Procurement December 2010 

Operations Start Up January 2011 


Anabtawi Group is one of the first companies to operate in Palestine. The beginning was 

in 1963 when Anabtawi General Trade Company was established. Its business then was 

restricted to the distribution of foodstuff items and consumer goods, with sub-agencies for 

international brands like Nestlé and Philip Morris. The start of the company, characterized by 

perseverance, clear objectives and a sharp awareness of the conditions of the Palestinian 

market, was the launch pad for a number of companies specialized in certain fields. However, 

the Group’s expansion did not stop at its commercial, industrial and investment activities; 

it moved beyond to acquire shares in a number of national economic firms which played 

the most distinctive role in the rise and development of the Palestinian economy. Anabtawi 

Group has now turned into a holding group operating through its companies in a number 

of basic economic activities, through which it made important achievements and reached 

a high level of competitiveness. In addition, the Group manages its investments with the 

aim of diversifying and expanding its economic activities, and achieving better returns and 

building the best investment portfolio. 

Al Ard was established in 2008 as an offshoot of the Near East Industry and Trade Company. 

It is located in Nablus, the business center of investment in the agricultural production sector. 

The company owns the largest olive oil storage capacity that reaches 1,350 MT under 

adequate and standard conditions. The company derives its experience from the long history 

of the Anabtawi Group of companies, particularly, their special experience in marketing, 

crisis and logistics management, which makes Al Ard the most efficient in distributing and 

marketing in the Palestinian market (West Bank, Gaza Strip, and Jerusalem), and best 

capable in investing these experiences to export and market Palestinian products in the 

international markets. Anabtawi Group companies firmly believe that whoever succeeds in 

producing, distributing, and marketing in Palestine, despite all the complexity, can easily 

succeed internationally. 


The food sector is growing rapidly both vertically and horizontally. The official figures of the 

sector indicate that there are more than 1,600 working firms in this sector including bakeries. 

Excluding bakeries, the actual number of firms becomes 224 manufacturing firms including 

the large scale milk cow farms (>50 cows). 152 of them are active members of the food 

industry association, which is a strong association. The large number of female cooperatives 

working in food processing sector and traditional sweets and confectionary makers are not 

included. The labor force is estimated at 8,000 workers. The industry is spread all over the 

West Bank. The importance of the sector is its direct organic relation the food security of the 

nation. Food and beverage sector participate with 4.8% of the Palestinian GDP. 

Agribusiness Sector 

181


The sector is comprised of a wide variety of products. These are: meats, vegetables (fresh 

and frozen), oils and fats, dairy, flour mills, animal feed, chocolates and confectionaries, 

spaghetti, water and soft drinks and beverages, chips and snacks, and others. 


Food products are directly related to human health and safety; hence they deserve special 

attention in terms of quality assurance and quality control. Short expiry dates are another 

factor concerning quality. The accumulated experience of the industry helped in the 

consolidation of quality culture. The public awareness at the consumer’s side and severe 

competition has created a challenge for continuous improvement of quality. Many firms have 

acquired the necessary certifications of ISO versions and HACCP. About 95% of foodstuffs 

are covered by the technical specifications of the Palestinian standards. Many firms have 

also acquired the necessary national certificates PS, and the international HACCP, ISO 

22000 standards. 


The average purchasing food basket of any Palestinian household is around 42% of all 

other living expenses. This indicates the importance of this sector. The majority of sales 

are targeting the Palestinian population in the West Bank and Gaza, few products are sold 

in Jerusalem and less are being sold in Israel. The closure of Gaza and Jerusalem has 

resulted in depriving the sector from 55% of its normal constituencies. The market share of 

food products varies between 90% for meat products to 30% for dairy products; the average 

is around 50%. The food industry has experienced export mainly to Arab countries. Olive oil 

and other fair trade products have been exported to many countries around the world. 


The total investments in the sector are estimated at US$ 480 million. Many firms have set 

their own plans for development and growth. Research shows that 70% of factory owners 

need to invest in machinery and developing products. Investing in developing new markets 

is a second priority for the new investments. 


SWOT Analysis 


Strengths 

Weaknesses 

• Various sources of income: increase in land 

price after reclamation, sales of olive, olive oil, • The need for significant funds 

organic fertilizer, olive wood 

• Possibility of getting donor funds as part of land • 4 years lead time until the olive trees 

and heritage preservation 

start producing 

• Experience working on marketing and 

exporting olive oil and other agri-products 

• Acquiring local and international quality standards 

• Al-Ard company owns a high storage capacity 

of about 1000 tons in Palestine, and a high 

storage capacity in the USA 


Opportunities 

Threats 

• Expectations of higher oil and olive consumption • Israeli confiscation of land, and Israeli 

both locally and in the export markets 

aggression 

• Palestinian olive oil has a competitive 

advantage both for its quality and heritage and • Israeli obstacles on Palestinian exports 

religious connections 

• Storage capacity of Al-Ard company creates 

the opportunity of maintaining good prices 



Indicators 2011 2012 2013 2014 2015 


Revenues 3,150,000 3,460,000 4,100,000 6,052,460 6,657,706 

Expenses 2,547,467 2,798,170 3,315,751 4,894,744 5,384,218 

Gross Profit 602,533 661,830 784,249 1,157,716 1,273,488 

Depreciation 175,000 183,750 188,344 192,111 192,111 

Net Income 427,533 478,080 595,906 965,606 1,081,377 



Investing Cash Flow (8,000,000) (1,000,000) (500,000) (500,000) 0 

Financing Cash Flow 0 0 0 0 0 


Total Assets 12,372,533 13,943,613 15,231,518 17,282,862 18,545,814 

Total Liabilities 945,000 1,038,000 1,230,000 1,815,738 1,997,312 

Total Equity 11,427,533 12,905,613 14,001,518 15,467,124 16,548,502 





183

Near East Industries and Trade Ltd. 2 


Project Name: 






PIC-2010-IO-050 

Near East Industries and Trade Ltd. 

Anabtawi Group 

Eng. Ziad Anabtawi 

Western Industrial Zone, Nablus, Palestine 

P.O.Box 313 Nablus 

Tel: +970-9-2348035 

Fax: +970-9-2348035 

Email: z.anabtawi@anabtawigroup.com 

Website: http://www.anabtawigroup.com 


Near East Industries and Trade Ltd. is seeking a strategic partnership with an 

investor that can help in developing its vegetable oil manufacturing plant. The 

manufacturing process is as follows: imported raw oils are stored in special 

tanks before entering into the preparation phase, followed by the refining phase 

during which impurities are removed, before reaching the final bleaching and 

deodorization phase. There also exists a special unit for margarine production. The 

end products are margarine and vegetable oils of high standard, packaged and 

sold in the market under some registered trademarks and under new trademarks 

to be created. In addition, vegetable oil is sold in bulk to factories as well as 

vegetable fats to food and confectionary industries, which are currently supplied 

by neighboring countries such as Israel and others. 

The company’s current capital of US$ 6 million is expected to rise to US$ 10 

million upon expansion based on the planned new production line. It is expected 

that the new facility will employ additional 15 workers in addition to the current 45 

employees. In addition to the new production line which includes the bleaching 

and deodorization section, the expansion requires new machinery, equipment, 

and tools, as well as infrastructure upgrades, new vehicles and a laboratory. 


Infrastructure Development July 2010 

Building and Construction September 2010 

Building and Construction Completion March 2011 

Furniture and Equipment Procurement March 2011 

Operations Start Up April 2011 



Anabtawi Group is one of the first companies to operate in Palestine. It all began in 1963 when 

Anabtawi General Trade Company was established. At the time, its activities were restricted 

to the distribution of foodstuffs and consumer goods, with sub-agencies for international 

brands like Nestlé and Philip Morris. The Group’s humble beginnings were characterized 

by perseverance and a clear focus on objectives combined with a sharp awareness of the 

Palestinian market, providing the launching pad for a number of companies specialized in 

certain fields. However, the Group’s expansion did not stop at its commercial, industrial and 

investment activities; it moved beyond to acquire shares in a number of national economic 

firms which played a prominent role in the development of the Palestinian economy. Anabtawi 

Group is now a holding company operating through its various subsidiaries in a number of 

economic sectors as well as managing its investment portfolio with the aim of diversifying 

and expanding its activities while continually achieving higher returns. 

Near East Industries is based in Nablus, the commercial heart of Palestine. As the industrial 

arm of the Anabtawi Group of Companies, it is considered the leader in the field of packing 

and distributing vegetable oils under well known trade-marks. Near East Industries has 

a Gaza branch that complements the main office in Nablus and covers the needs of the 

local market in Gaza Strip. The company stresses the importance of scientific research 

to develop its products in order to achieve the highest quality standards. Production and 

packing operations are supervised by a team of experts, supported by the most modern 

technology available. Rigorous scientific methods are employed to ensure product quality 

and safety standards. In addition to the Palestinian Quality Certificate awarded by the 

Palestine Standards Institution, the company was awarded the ISO 22000 food safety 

certificate for its production of Palestinian olive oil, thereby becoming the first company in 

the world to obtain this certificate in the field of olive oil storage and packing. 


The food sector is growing rapidly both vertically and horizontally. The official figures 

indicate that there are more than 1,600 firms in the sector including bakeries. Excluding 

bakeries, the number goes down to 224 manufacturing firms including the large scale milk 

cow farms (>50 cows). 152 of them are active members of the food industry association. 

The large number of female cooperatives working in the food processing sector combined 

with traditional sweets and confectionary makers are not included. The total labor force is 

estimated at 8,000 workers. The importance of the sector is its direct relation to the nation’s 

food security. The food and beverage sector accounts for 4.8% of the Palestinian GDP. 




spaghetti, water and beverages, chips and snacks, and others. 



attention in terms of quality assurance and control. Short expiry dates, an increased 

awareness among consumers, and severe competition are all factors that continue to 

push producers towards higher quality standards. Many firms have acquired the necessary 


185

certifications of ISO versions and HACCP. Approximately 95% of foodstuffs are covered by 

the technical specifications of the Palestinian standards. Many firms have also acquired 

the necessary national certificates PS, as well as the international HACCP, ISO 22000 

standards. 


The average food purchases of Palestinian households make up around 42% of all other 

living expenses. This figure highlights the importance of the sector. The majority of sales 

target the Palestinian population in the West Bank and Gaza, few products are sold in 

Jerusalem while even less are being sold in Israel. The closure of Gaza and Jerusalem has 

resulted in depriving the sector of 55% of its normal constituencies. The market share for 


is around 50%. The food industry has experienced exports mainly to Arab countries. Olive 

oil and other fair trade products have been exported to many countries around the world. 


Total investments in the sector are estimated at US$ 480 million. Many firms have set 


need to invest in machinery and developing products. Developing new markets is a second 

priority for the new investments. 


SWOT Analysis 


Strengths 

Weaknesses 

• The company has a long experience in 

• The company has no refinery experience 

producing and marketing vegetable oils 

• Currently, the company’s local market share of • High investment is needed for fixed 

vegetable oils and margarine is around 55% costs 

• The company has already developed a 

production line for plastic packages 

• The project has the necessary quality 

certifications 


Opportunities 

Threats 

• Working throughout the whole production 

process to include refining then filling shall 

• Volatility of raw material prices 

reduce the overall cost of production, thus 

increase the mark-up 

• There is a growing demand for vegetable oils • Israeli obstacles and restrictions on 

in local and regional markets 

movement and exports 

• Trade agreements with some foreign countries 

exempt Palestinian origin products from • There exists tough foreign competition 

customs 



Indicators 2011 2012 2013 2014 2015 


Revenues 7,400,000 7,700,000 8,000,000 8,500,000 8,500,000 

Expenses 4,700,000 4,890,541 5,081,081 5,398,649 5,398,649 

Gross Profit 2,700,000 2,809,459 2,918,919 3,101,351 3,101,351 

Depreciation 600,000 630,000 645,750 658,665 658,665 

Net Income 2,100,000 2,179,459 2,273,169 2,442,686 2,442,686 


Operating Cash Flow 2,700,000 2,809,459 2,918,919 3,101,351 3,101,351 

Investing Cash Flow (5,000,000) (500,000) (250,000) (250,000) 0 

Financing Cash Flow 0 0 0 0 0 


Total Assets 13,320,000 16,089,459 18,702,628 21,545,315 23,988,001 


Total Equity 11,100,000 13,779,459 16,302,628 18,995,315 21,438,001 





187

New Production Line for Al-Naser 

Roasted Nuts 3 


Project Name: 






PIC-2010-IO-051 

New Production Line for Al-Naser Roasted Nuts 

Al-Naser Nuts Bakery Ltd. 

Mr. Adnan Abu-Shkhaidem 

Near the Islamic Bank, Da’rat Al-Sair Street, 

P.O. Box. 544, Hebron, Palestine 

Tel: +970-2-2224083 

Fax: +970-2-2222297 

Mobile: +970-59-8138283 

Email: abushkhaidem@yahoo.com 


Al-Naser Nuts Bakery Ltd. is seeking a strategic partnership with an investor that 

can help in developing its new production line filling and packaging certain types 

of hot drinks, powder drinks and powder foods including: cappuccino, Chocó, 

Jello, Orchid, Baking Powder, Vanilla Powder, and Dry Fruit Syrup. Products are 

to be filled in special aluminum packs in different sizes, so that it has an extended 

expiration date that lasts for about two years from production. 

Products are expected to be equivalent in quality, similar in taste, and cheaper in 

prices compared to the Israeli brands marketed in West Bank cities and villages. 

The technology used in the production process is European. The company 

expects a high competitive advantage in the production of Orchid, which is going 

to be distinguished in terms of quality and taste and shall be more towards the 

traditional taste of Palestinian Orchid. 

The company is working with “VOLPAK Packaging Technology Pvt Ltd” Bharat 

– India, to import a fully automated filling production line that can fill units 

starting with 100 grams to 5,000 grams of any of the above mentioned products, 

in addition to the Arabic Milled Coffee. The company expects that sales are 

going to be higher in the winter months due to the seasonality connected to 

consumption habits. 









Furniture & Equipment Purchase October 2010 

Operations Start Date November 2011 


Al-Naser Nuts Bakery Ltd. is an established Palestinian company that started its operation 

back in the year 1945 as a small shop specialized in Arabic coffee; and in 1992 it was 

registered as a limited private company located in Hebron. 

Currently, in addition to the production of milled Arabic coffee, the company produces 

traditional Arabic roasted nuts, thyme, and spices. The company acquired the Palestinian 

standards certification since 2004 and is currently seeking to enter the Jordanian and Saudi 

Arabian markets and is compliant with all legal procedures through the Palestinian Ministry 

of National Economy and Hebron Chamber of Commerce. 

The company also imports certain brands of chocolates, sweets, gorge, and other types of 

sweets and biscuit and markets them within the West Bank cities and villages. 


The food sector is growing rapidly both vertically and horizontally. The official figures of 

the sector indicate that there are more than 1,600 working firms in this sector including 

bakeries. Excluding bakeries, the actual number of firms becomes 224 manufacturing firms 

including the large scale milk cow farms (>50 cows). 152 of them are active members of 

the food industry association, which is a strong association. The large number of female 

cooperatives working in food processing sector and traditional sweets and confectionary 

makers are not included. The labor force is estimated at 8,000 workers. The industry is 

spread all over the West Bank. The importance of the sector is its direct organic relation 

with the food security of the nation. Food and beverage sector contribute to 4.8% of the 

Palestinian GDP 


The sector is comprised of a wide variety of products. These are Meats, Vegetables (fresh 

and frozen), Oils and fats, Diary, Flour mills, Animal feed, Chocolates and confectionaries, 

Spaghetti, Water and soft drinks and beverages, Chips and snacks and others. 



attention in terms of quality assurance and quality control. Short expiration dates are 

another factor concerning quality. The accumulated experience of the industry helped in the 






189





other living expenses. This indicates the importance of this sector. The majority of sales are 

targeting the Palestinian population in the West Bank and Gaza, few products are sold in 

Jerusalem and less is being sold in Israel. The closure of Gaza and Jerusalem has resulted 

in depriving the sector from 55% of its normal constituencies. The market share of food 

products varies between 90% for meat products to 30% for dairy products; the average is 

around 50%. The food industry has experienced export mainly to Arab countries. Olive oil 








SWOT Analysis 


Strengths 

Weaknesses 

• The company has a long experience in 

• The company has no experience in filling 

producing and marketing different types of food 

and packaging drinks and powder foods 

products 

• The company’s market share within the local 

• High investment is needed in capex 

and Palestinian market is growing rapidly 

• The project has the necessary quality 

certifications 


Opportunities 

Threats 

• There is a growing demand for food products 

• Volatility of raw material prices 

and sweets locally and regionally 

• Trade agreements with some foreign countries 

exempt Palestinian origin products from • Israeli and foreign competition 

customs 



Indicators 2011 2012 2013 2014 2015 


Revenues 642,162 706,378 777,016 854,718 940,190 

Expenses 429,983 451,482 474,056 497,759 522,647 

Gross Profit 212,179 254,897 302,960 356,959 417,543 

Taxes 21,218 25,490 30,296 35,696 41,754 







Total Assets 856,650 971,353 1,107,686 1,268,317 1,456,212 


Total Equity 597,185 825,650 941,533 1,078,070 1,237,780 





191

Fruit and Vegetable Farm 4 


Project Name: 



PIC-2010-IO-052 

Fruit and Vegetable Farm 

Mr. Haitham Shurab 

Mr. Haitham Shurab 

Tel: +970-8-2864119 

Mobile: +970-59-9408908 





This project will provide the market a yearlong production to help meet local market 

need for various products such as cherry tomatoes, strawberries, citrus, medical 

herbs and flowers. 

The main inputs for the project are seeds and seedlings and the project will use drip 

water irrigation system in addition to utilization of mechanical equipment for farming. 

Fifty dunums will be planted with vegetables producing 225 tons of vegetables 

yearly. Additionally, 35 dunums will be planted with fruits and citrus trees that 

would start producing in the 4th year yielding an estimated 60 tons yearly. The 

surplus of production will be used to produce juice pulp and concentrate. 

The envisioned project will strive to acquire the highest of industry standards, 

including the Global Gap to facilitate growing first grade products suitable for the 

local, regional and global markets. 

Revenues are estimated at USD 290,000 in the first year with an expected cash 

flow in the third year generating a yearly profit of 80,000 USD. 


Company Registration 3rd Quarter 2010 

Equipment Purchase 4st Quarter 2010 

Starting Operations 1st Quarter 2011 



Mr. Haitham Shurab is a young Palestinian businessman who is a partner in a successful 

medicine and medical supplies company. He comes from a family with a long heritage in 

farming with proven success in growing, packaging and exporting Gazan citrus. 

Mr. Shurab, with other family members who are partnering together for this project own 

large areas of fertile pieces of land in Gaza. 


A leading sector of the Palestine economy is the Palestine Agriculture. The Palestine 

Agriculture symbolizes a major constituent of the GDP of the economy. The agricultural sector 

in Palestine gives the possibility of employment to a large number of people of Palestine. 

Agriculture in Palestine is the chief earner of the overseas exchange and provides the 

essential needs of the most of the local population. Agriculture in Palestine is separated into 

rain-fed and irrigated cultivation. 

The Palestinian agriculture zone shares the joint distinctiveness of both concentrated 

irrigated farming as well as the widespread rain-fed farming which is prevailing in the 

highlands of the West Bank. The rain-fed farming forms the primary cultivated area of the 

total cultivated Palestinian land. 

The cultivation of fruit trees is the key segment of production of plant in Palestine. The main 

fruit trees of Palestine are grapevines, olive trees, citrus, figs, almonds. In the West Bank 

of Palestine the grapevines form the second among the major fruit crops. In Palestine more 

than 30 different vegetable crops have been planted. 

The type of agriculture that takes place in Palestine is yearly and cyclic agricultures such 

as grains and vegetables. In the Gaza Plain, Marj Ben Amer and some of the inner plains 

grain plantation was grown. 

Statistically: 

• In 2008, the total area of cultivated land in Palestine was about 1,513 km2; 

representing 25.1% of the total area in Palestine, while the percentage in the 

West Bank was 24.8%, and 30.1% in the Gaza Strip. 

• The total area of cultivated land cultivated permanent crops reached about 

1,172 km2, and 340.8 km2 planted with temporary crops. 

• The total area of irrigated planted land was 69.6 km2, while the area of rain-fed 

either planted land reached 1,343.4 km2. 

• The productivity of irrigated farmlands in Palestine reached 6,743.2 tons / km2 

as the productivity of rain-fed cultivated land reached 196.5 tons/km2. 

• Fruit trees form the major bulk of area cultivated reaching 63.2%, while the area 

planted with vegetables reached 10.1%, and field crops cultivated area was 26.7%. 

• Labor force in the agricultural sector was estimated at about 16.1% of the total 

labor force in Palestine, with a total number of 130,000 workers. 

• The value of total exports was US$ 10.9 million, with the exports of tomatoes reaching 

about 27% of all exports, representing the highest export of all vegetables. 


193

SWOT Analysis 


Strengths 

Weaknesses 

• Land ownership 


• Prior family success in farming and exporting 

quality agriculture products 


Opportunities 

Threats 

• Future access to West Bank and export • Current political and security conditions 

markets 

in Gaza 


• Natural conditions affecting agricultural 

production 


Indicators 2010 2011 2012 2013 2014 


Revenues 0 290,000 295,000 310,000 325,500 

Expenses 15,155 85,474 112,476 124,470 130,600 

Gross Profit (5,600) 249,200 237,880 245,000 257,250 

Depreciation 3,567 15,120 26,700 26,700 26,700 

Net Income (18,722) 189,406 155,824 158,830 168,200 






Total Assets 482,078 671,484 747,308 826,178 914,420 


Total Equity 481,278 670,684 746,508 825,338 913,538 





Expansion of Jabal Al Zaytoon 

Products & Markets 5 


PIC-2010-IO-053 

Project Name: 

Expansion of Jabal Al Zaytoon Products & 

Markets 


Jabal Al Zaytoon 

Mr. Khaled Hidmi 


Tel: +970-2-2954289 

Fax: +970-2-2965545 




Debt: US$ 537,634 


Jabal Al Zaytoon is seeking a partnership with a strategic investment partner that 

can help the company in expanding the size of work and increasing the number of 

products offered by the company. Currently Jabal Al Zaytoon is mainly exporting 

olive oil and few other agriculture products. Jabal Al Zaytoon in its expansion plan 

is attempting to export the olive oil to new markets and to increase the quantity 

exported. The company is also planning to export new products that are derivatives 

from olive oil and/or other agricultural products. Additionally, Jabal Al Zaytoon is 

working on increasing its sales in the local market. 


Land Purchase 

Finishing the Construction Work 

Furnishing the new Office 

Directly after the funding 

9 months after the purchase of the land 

Directly after finishing the construction work 


Jabal Al Zaytoon was established in Ramallah in 2005 and started operating in 2006; the 

company produces and exports olive oil and other agriculture products. Jabal Al Zaytoon is 

a profit company that provides Palestinian farmers and the Palestinian economy with high 

quality products. 


The food & beverage sector is growing rapidly both vertically and horizontally. The official 


195

figures indicate that there are more than 1,600 firms in the sector including bakeries. 

Excluding bakeries, the number goes down to 224 manufacturing firms including the large 

scale milk cow farms (>50 cows). 152 of them are active members of the food industry 

association. The large number of female cooperatives working in the food processing 

sector combined with traditional sweets and confectionary makers are not included. The 

total labor force is estimated at 8,000 workers. The importance of the sector is its direct 

relation to the nation’s food security. The food and beverage sector accounts for 4.8% of 

the Palestinian GDP. 




spaghetti, water and beverages, chips and snacks as well as others. 




awareness among consumers, and severe competition are all factors that continue 

to push producers towards higher quality standards. Many firms have acquired the 

necessary certifications of ISO versions and HACCP. Approximately 95% of foodstuffs 


also acquired the necessary national certificates PS, as well as the international HACCP, 

ISO 22000 standards. 











SWOT Analysis 


Strengths 

Weaknesses 

• The strong relationship between the company • Lack of additional financial resources from 

and the Union of Agriculture Work Committees the current owner 

• The company long experience in dealing with • The fluctuation in the olive oil quality, 

farmers 

prices and availability 

• The ability to adapt the products to the market • The lack of enough space for filling and 

needs 

storing 

• The company has annual orders from customers 

in the European Union, Japan, North Korea and 

Bahrain 

• Palestinian olive oil is certified by international 

expertise because of its distinguished taste and 

smell 


Opportunities 

Threats 

• The external market attracted by “made in the 


Holy Lands” logo 

• The opportunity to benefit from the Fair Trade • Continued uprooting of olive oil trees to 

Organization and its promotional programs build settlements 

• The cost of production in Palestine is 

• The existence of many organizations and 

higher than the cost of production in other 

programs that support the Palestinian olive oil 

countries 

• Increasing competition from new producers 

of neighboring countries 

• The lack of national strategies to market 

the olive oil and to brand it in the exporting 

markets 


Indicators 2010 2011 2012 2013 2014 


Revenues 1,161,552 2,065,906 2,474,109 3,030,660 3,333,726 

Gross Profit 151,665 403,573 618,039 772,585 849,844 

Net Income (175,037) 65,749 261,750 400,847 461,168 



Investing Cash Flow (207,222) (193,853) - - - 



Total Assets 935,925 1,192,688 1,223,152 1,328,319 1,435,487 


Total Equity 255,004 564,741 695,616 896,039 1,126,623 





197

Abu Hasera Fishing Farm 6 


Project Name: 



PIC-2010-IO-054 

Abu Hasera Fishing Farm 

Mr. Mohamed Abu Hasera 

Mr. Mohamed Abu Hasera 

Mobile: +970-59-9401819 





This venture provides the opportunity to take an equity stake in a new salt water 

fish farm. The farm will consist of five main pools located on a piece of land directly 

adjacent to the beach of Gaza. 

The farm will produce several types of fish with a focus on varieties that are 

not commonly available in the local market. Targeted clients will mainly be fish 

markets in the Gaza Strip and the West Bank as well as Israeli markets when 

production levels and movement conditions allow. Existing fish farms in Gaza 

currently meet around 50% of the local market demand. Equipment providers and 

other production inputs are already identified. 

Production capacity in the first and second year of operations is anticipated to be 

at 25% with US$ 48,000 in annual revenues; increasing to US$ 60,000 in the 3rd 

year and onwards with 100% of production capacity utilized. 


Company Registration and licensing 3rd Quarter 2010 

Purchasing equipment and setting up facility 4rd Quarter 2010 




Mr. Mohamed Abu Hasera is a successful businessman and investor in the real estate and 

hospitality sectors. He owns and manages a well-known restaurant in the heart of Gaza city. 

Mr. Abu Hasera comes from a family with a long history of Mediterranean sea fishing, fish 

farming and fish restaurants. 


Fishing is a vital industry in the Gaza Strip, and one that dates back to the time of the 

ancient port of Gaza. However the sector has suffered tremendously since the resumption 

of armed clashes in 2000. Palestinian fishing vessels are restricted to sailing only 5km from 

the shore and the economic blockade since 2007 has prevented the importing of many 

materials necessary for the fishing sector. 

Before the latest war on Gaza, the number of fishermen working in Gaza was around 

6,000, whose annual output was approximately 3,000 tons of fish, most of which was 

exported to Israel. Since the year 2000, the number of fishermen has dwindled to several 

hundreds only, given the difficulty of earning a livelihood under the strict blockade imposed 

by the Israelis. 


199

SWOT Analysis 


Strengths 

Weaknesses 

• Relatively long lead time (up to 12 

• Immediate demand for higher fish supply months) before the first batch of fish will 

be ready 

• Extensive experience as a businessman as 

well as in fishing industry 

• Availability of land adjacent to sea 


Opportunities 

Threats 

• Future ability to service the West Bank and • Ongoing political and security conditions 

Israeli markets 

in Gaza 

• Risk of inability to import production 

inputs 

• Fish are highly sensitive to the growing 

process and can be disturbed by a 

number of factors 


Indicators 2010 2011 2012 2013 2014 


Revenues 12,000 48,000 60,000 60,000 63,000 

Expenses 36,342 50,184 44,559 44,229 40,817 

Gross Profit (13,200) 20,100 34,500 34,500 40,950 

Depreciation 9,720 19,440 19,440 19,440 19,440 

Net Income (34,062) (21,624) (3,999) (3,669) 2,744 




Financing Cash Flow 1,000,000 0 (27,482) (23,877) (20,280) 


Total Assets 966,388 944,494 912,983 885,437 868,001 


Total Equity 965,938 944,314 912,833 885,287 867,751 


Return on Assets (3.52%) (2.29%) (0.44%) (0.41%) 0.32% 

Return on Equity (3.53%) (2.29%) (0.44%) (0.41%) 0.32% 


Hi-Tech Cultivating Farms 7 


Project Name: 






PIC-2010-IO-055 

Hi-Tech Cultivating Farms 

The Holy Land Co. for Agricultural Marketing 

and Investment 

Mr. Judeh Jamal 

Jerusalem Street, Al-Bireh, Palestine 

Tel: +970-2-2971901 

Fax: +970-2-2971902 

Email: jjamal@palnet.com 

Website: http://www.holyland.ps 


The Holy Land Co. for Agricultural Marketing and Investment has managed to use 

modern technology in the agricultural process. The company believes that the use 

of technology should expand to make use of more areas like Jenin and Bardala in 

the north of the Jordan Valley. 

For this purpose, the company is seeking a partnership with a strategic/financing 

partner that can help in the reclamation of around 200 thousand square meters 

of agricultural land and cultivating it with different kinds of fruits and vegetables, 

making available all technical and technological elements needed for that purpose, 

including increasing land productivity through irrigation. 

The new project will include cultivating the 200 thousand square meters as 

follow: 

• Palms project (60 thousand square meters) 

• Grapes project (55 thousand square meters) 

• Tomato project (40 thousand square meters) 

• Pepper project (20 thousand square meters) 

• Herbs project (20 thousand square meters) 


201


The Holy Land Co. for Agricultural Marketing and Investment is a Palestinian private 

shareholding company with a total capital of $3 million USD. It is the only Palestinian 

agricultural company working in all areas of agriculture (production, investment, development 

and marketing) in both domestic and international markets. 

Company’s Vision: 

To improve the Palestinian agricultural sector to the required level of advanced countries 

and to raise production efficiency and competitiveness with outside markets by cooperating 

with the public sector, NGOs, private sector and Palestinian farmers in full partnership. 

Company’s Mission: 

Develop Palestinian agricultural products to meet international standards in terms of 

requirements in quality and diversity and in turn to achieve an economically viable return on 

the production of the goods. 


The food sector is growing rapidly both vertically and horizontally. The official figures of the 

sector indicate that there are more than 1,600 working firms in this sector including bakeries. 

Excluding bakeries, the actual number of firms becomes 224 manufacturing firms including 

the large scale milk cow farms (>50 cows). 152 of them are active members of the food 

industry association, which is a strong association. The large number of female cooperatives 

working in food processing sector and traditional sweets and confectionary makers are not 

included. The labor force is estimated at 8,000 worker. The industry is spread all over the 

West Bank. The importance of the sector is its direct organic relation the food security of the 

nation. Food and beverage sector participate with 4.8% of the Palestinian GDP 


The sector is comprised of a wide variety of products. These are, meats, vegetables (fresh 

and frozen), oils and fats, diary, flour mills, animal feed, chocolates and confectionaries, 

spaghetti, water and soft drinks and beverages, chips and snacks and others. 



attention in terms of quality assurance and quality control. Short expiry dates are another 

factor concerning quality. The accumulated experience of the industry helped in the 










other living expenses. This indicates the importance of this sector. The majority of sales are 

targeting the Palestinian population in the West Bank and Gaza, few products are sold in 

Jerusalem and less is being sold in Israel. The closure of Gaza and Jerusalem has resulted 

in depriving the sector from 55% of its normal constituencies. The market share of food 

products varies between 90% for meat products to 30% for dairy products; the average is 

around 50%. The food industry has experienced export mainly to Arab countries. Olive oil 








203

SWOT Analysis 


Strengths 

Weaknesses 

• Ability of producing within the European and 

• The need of large funds 

international standards 

• 4 years lead time until the olive trees 

• The use of modern Technology 

start producing 

• Experience working on marketing and 

exporting vegetables and herbs o Europe and 

Russia 


Opportunities 

Threats 

• Israeli confiscation of land, and Israeli 

• High chances to open new export markets 

aggression 

• Jordan Valley and Jenin provide an ideal 

• Israeli controls export points 

environment 

• There might be deterioration in political 

and economic situation 



Indicators 2010 2011 2012 2013 2014 


Revenues 670,000 873,000 1,047,500 1,340,000 1,403,000 

Expenses 191,000 216,000 216,000 216,000 216,000 

Gross Profit 479,000 657,000 831,500 1,124,000 1,187,000 

Depreciation 111,600 111,600 111,600 111,600 111,600 

Net Income 367,400 545,400 719,900 1,012,400 1,075,400 






Total Assets 2,487,220 3,032,620 3,752,520 4,764,920 5,840,320 


Total Equity 1,730,220 2,275,620 2,995,520 4,007,920 5,083,320 





Al Khozondar Salt Water Fishing Farm 8 


Project Name: 






PIC-2010-IO-056 

Al Khozondar Salt Water Fishing Farm 

Jarallah Al-Khozondar & Sons Trading Co. 

Mr. Salah Al-Khozondar 

Tel: +970-8-2822550 

Mobile: +970-59-9430400 

Email: salah_eldeen_56@yahoo.com 


The opportunity is to take an equity stake in a new venture to establish a salt water 

fish-farm. The farm will consist of eight main pools utilizing a piece of land with a total 

area of 13 Dunums directly adjacent to the beach allowing the use of sea water. 

The farm will produce a variety of fish types especially two types (Porgy and Sea 

Bream), which are usually imported into Palestine. Customers will be fish markets 

in the Gaza Strip and potential markets within the West Bank. This is expected to 

happen once production levels are high enough, and movement conditions permit 

immediate transferring of fish to the West Bank through Israel. 

Equipment providers have been identified, and shall be contacted immediately 

once financing is confirmed. The first year of operations is estimated to be at 25% 

of production capacity with US$ 26,000 in annual revenues, ramping up to reach 

US$ 80,000 in the second year and reaching US$ 100,000 in the 3rd year and 

onwards with 100% of production capacity utilized. The land for the project has 

been acquired and required licensing is being obtained. 



Equipment Procurement 3rd Quarter 2010 



205


Mr. Jarallah Al-Khozondar in partnership with his five sons are owners of Jarallah Al 

Khozondar & Sons Trading Co. The company was established in 1979 and has been active 

in the agriculture sector, trade, manufacturing and construction sectors in the Gaza Strip. 

Mr. Salah Al-Khozondar is the deputy manager of the company and has a Bachelors degree 

in accounting, with extensive experience in starting up new investments. The partners own 

the 13 Dunums of land proposed for the fish farm project. 







Before the war the number of fishermen working in Gaza was around 6,000, whose yearly 

output was approximately 3,000 tons of fish, most of which was exported to Israel. Since 

2000, the number of fishermen has dwindled to several hundred, given the difficulty of 

earning a livelihood under the strict embargo imposed by the Israelis. 


SWOT Analysis 


Strengths 

Weaknesses 

• Partners own the land 


• Family has proven success in starting up new 

investments 


Opportunities 

Threats 

• Future access to West Bank and export • Current political and security conditions 

markets 

in Gaza 


• Natural conditions affecting agricultural 

production 



Indicators 2010 2011 2012 2013 2014 


Revenues 26,668 80,000 100,000 100,000 105,000 


Gross Profit (1,334) 49,000 65,000 65,000 68,250 


Net Income (24,512) 2,650 17,650 17,600 20,788 






Total Assets 2,605,863 2,608,288 2,567,124 2,535,698 2,510,444 


Total Equity 2,605,488 2,608,138 2,566,936 2,535,510 2,510,257 





207

Sinokrot Agricultural Sector 9 


Project Name: 



Historical Cost of the Project: US$ 9,250,000 


Market Value of the Project: US$ 35,000,000 

Offered Ownership Share: 25% 

PIC-2010-IO-057 

Sinokrot Agricultural Sector 

Sinokrot Global Group (SGG) 

Mr. Mazen Sinokrot, Chairman of the Board of 

Directors 

Tel: +970-2-2955701 

Fax: +970-2-2955702 

Mobile: +970-59-9279006 

Email: ceo@sinokrot.com 

Website: www.sinokrot.com 


SGG Agricultural Sector is comprised of three existing companies working under 

the umbrella of SGG; the companies are: 

1-Palestine-Garden Company; established in early 2008 in a Jordan valley oasis; 

specifically at Al-Ouja district. It consists of 300 greenhouses built on an area 

of 300 dunums. The company is supported by a technical team of agronomists, 

technicians, and supervisors who provide technical training, supervision and 

advisory services for local farmers to assist them in complying with the Global 

EuroGap and BCR standards. The company has the largest and most modern 

center for packing and packaging cherry tomatoes, colored peppers, and dates 

that are carefully sorted through fully automated production lines that work in 

compliance with international standards. The company enjoys strong relationships 

with a large number of local farmers. The company has also signed contracts with 

local farmers to cultivate about 500 dunums in the first phase of the project, so as 

to export their products to Europe, USA, Russia, and Arab countries. 

2-Zadona Agro-Industrial Company; established in early 2006 as an agro-industrial 

company that focuses on agricultural production and marketing. SGG’s strategic 

goal was to support Palestinian farmers on their farmland through assisting them in 

providing a suitable and permanent market for their production. Thus, the company 

was established in Tubas on an area of approximately 2000 hectares. The area 

is distinguished by an abundance of water, and thus, the ability to grow various 

kinds of agricultural products year round. The modern technologies employed 

in the factory have expanded its capacity to deal with the numerous fruits and 


vegetables from the region and canning them in different ways to accommodate 

the varied tastes of consumers. The company’s main products include cucumber 

pickles, pepper pickles, and olive pickles. 

3- Fresh Herbs Company; established as an extension of Zadona Agro-Industrial 

Company to focus on producing and exporting fresh herbs. The company currently 

exports 20 different types of fresh herbs to various export markets. Approximately 

40 percent of the company’s total product output is exported directly. 

SGG is aiming to benefit from its existing facilities, accumulated experiences and 

know-how to expand its range of products as well as targeted export markets by 

pursuing specific expansion initiatives and programs in each of the 3 companies 

comprising SGG Agricultural Sector. 


Building the commercial brand of the companies’ products 2010 

Increasing the percentage of direct exporting 2011 

Adding new production lines to the 3 companies 2011 

Increasing the area of owned / contracted farmlands 2011 

Increasing the number of export markets 2012 


Sinokrot Global Group (SGG) is the largest family owned business group in Palestine, 

established in 1982 and based in Ramallah. SGG has state of the art infrastructure over 

35,000 m 2 . of buildings, 800 employees supported by a modern management systems, 

as well as a retail network covering more than 30 export markets in addition to the local 

market. The chairman of SGG, Mr. Mazen Sinokrot, was appointed as the Minister of 

National Economy until March 2006. In addition he served as the Chairman of the Board for 

the Palestine Standards Institute, Palestine Investment and Promotion Agency, Palestine 

Industrial Zones, and the Free Zones Authority. 

SGG works in the manufacturing, trade, tourism, agriculture, and services sectors. 

Companies working under the umbrella of SGG include Sinokrot Food Company, Sinokrot 

Company for Animal and Agricultural Products, Zadona Agro-Industrial Company, Sultan 

Telepherique and Tourist Center, Palestinian Gardens Company and Fresh Herbs Project, 

Grand National Markets, Sultan Company for Mineral Waters, Palestinian Company for 

Industrial Supplies, and Ajyal Trading Company. 







209

















standards. 
















SWOT Analysis 


Strengths 

Weaknesses 

• Quality certificates 

• Low utilization rate of production 

capacity 

• Technical experiences and know-how 

• Limited marketing and branding activities 

• Diversification of products 

• High percentage of waste 

• Relationships with export markets 

• Reliance on indirect exporting 

• High production capacity 

• Ownership of farmlands 


Opportunities 

Threats 

• Demand for fresh and natural products 

• High export costs 

• Limited number of competitors 

• Seasonal nature of the industry 

• Donor and government support 

• Short shelf-life of the products 

• Low cost of labor 

• Sophisticated logistical arrangements 

• Availability of farmlands 

• Increasing cost of water 

• Services for other companies 


Indicators 2010 2011 2012 2013 2014 


Revenues 10,300,000 16,800,000 26,500,000 30,600,000 35,200,000 

Gross Profit 4,532,000 7,056,000 11,130,000 13,158,000 15,136,000 

Net Income 721,000 2,352,000 5,035,000 6,120,000 7,040,000 






Total Assets 13,100,000 14,400,000 21,200,000 26,600,000 34,000,000 


Total Equity 9,600,000 11,200,000 16,200,000 22,100,000 29,000,000 





211

Dairy Cattle Breeding 10 


Project Name: 






Debt: US$ 1,326,290 

PIC-2010-IO-058 

Dairy Cattle Breeding 


Products 


Al- Swahreh, Jerusalem 

Tel: +970-2-2797821/2 

Fax: +970-2-2797820 




Al - Hamoda Co. wants to establish a dairy cattle breeding company. The farm 

will have 500 cows, and will produce milk and calves. The produced milk will be 

exclusively sold to Hamoda Dairy Factory in order to be used in producing its 

dairy products and thus significantly reduce Hamoda’s production costs. Extra 

production will be sold to other local dairy manufacturers. 


Land Purchase 

Engineering Plans 

Construction 

Equipment Purchase 

Cows 

Completed 

Completed 









Quality Mark certification (PSM) under number (PS041) for fermented milk. 


From 1988 until now the company had a great shift from traditionally made products into well 

processed and packaged ones. Furthermore, new lines of products have been added the 

fact that increases quantities of daily products, on the other hand the company turned from 

limited distribution to wide marketing that used most advanced marketing and logistics systems. 

Today Hamoda Products reach every district, city, and village in West Bank & Gaza Strip. 

Hamoda today become one of the leading and biggest companies of dairy & food products 

at the level of national industries and one of the leaders in Agribusiness, it produces more 

than 40 tons of dairy products daily, and it has the second market share among the dairy 

companies in Palestine. Hamoda enriches the Palestinian table with a wide variety of its 

high quality products that contain more than 65 types of dairy products and 6 kinds of 























standards. 











213






SWOT Analysis 


Strengths 

Weaknesses 

• The company will use latest technology for • Lack of additional financial resources 

managing the farm 


• Al-Hamoda Company was the first dairy 

company to receive the Palestinian Quality 

Mark certification 

• Hamoda dairy market share is 60% of 

Jerusalem market 


Opportunities 

Threats 

• The products have a ready customer since it 


will be sold to Hamoda Co 

• Hamoda produces more than 40 ton of dairy • There is strong competition from similar 

products daily 

farms and other individual farmers 


Indicators 2010 2011 2012 2013 2014 2015 2016 


Revenues - 2,665,285 3,055,400 3,354,996 3,690,496 4,057,287 4,461,941 

Gross Profit - (618,586) (269,116) (30,488) 305,012 668,578 1,069,683 

Net Income - (1,1157,191) (793,816) (541,202) (190,784) 143,208 470,901 


Operating Cash Flow - (53,671) (493,036) (235,340) 99,835 433,827 761,520 

Investing Cash Flow (2,339,500) (300,000) - - - - - 

Financing Cash Flow 2,339,500 2,628,407 (250,340) (264,461) (279,379) (366,742) (235,450) 


Total Assets 2,339,500 4,623,620 3,589,624 2,799,203 2,329,040 2,105,506 2,340,957 

Total Liabilities - 1,902,221 1,662,042 1,412,823 1,133,444 838,307 838,307 

Total Equity 2,339,500 2,721,399 1,927,582 1,386,582 1,195,596 1,267,200 1,502,650 


Return on Assets - (25%) (22%) (19%) (8%) 7% 20% 

Return on Equity - (43%) (41%) (39%) (16%) 11% 31% 


Producing and Bottling Beverages 11 


Project Name: 






PIC-2010-IO-059 

Producing and Bottling Beverages 

Al-Safa Company for Mineral and Gas Water 

Eng. Ahmad Jaber 

Tel: +970-2-2585414 

Fax: +970-2-2585414 

Mobile: +970-59-8248495 

Email: ahmad.i.a.jaber@gmail.com 


Al Safa is looking for a financial partner to establish a bottling company in the 

city of Hebron, for producing and bottling mineral water, fresh juices as well as 

other soft drinks in different sizes. Based in Hebron, the company will have easy 

access to different raw materials that are naturally grown in the area, such as 

grapes, apple, oranges, cherries and peach, instead of using artificial flavors. The 

company will further promote the agriculture sector in the Hebron area by being a 

major customer for local Palestinian farmers. 

Al-Safa aims to use the latest technologies in the production process, complying 

with food safety standards, thus minimizing the resulting effect of pollution and 

reducing production costs. 


Land Renting 

Construction 








50 days after the receiving the 

equipments 


Al-Safa Co. is located in Hebron, South West Bank. The company has the authorization to 

produce all types of drinks. Currently Al-Safa produces mineral water (Bisan) and marketing 

it all over the West Bank. 


215

Al-Safa Co. is owned by a group of brothers from Halhul, the company’s paid in capital is 

100,000 JD. Al-Safa has been recently studying market needs and due to promising results, 

the company decided to proceed with the project. 























standards. 











SWOT Analysis 


Strengths 

Weaknesses 

• The use of fresh fruits in the production instead • Lack of additional financial resources 

of artificial flavors 


• The use of the latest technology 

• Low Price/ quality ratio in comparison to similar 

products 


Opportunities 

Threats 

• Competitors’ products are of high prices and 

low quality 



Indicators 2010 2011 2012 2013 2014 


Revenues 2,853,147 3,138,462 3,452,308 3,797,539 

Gross Profit 1,615,767 1,777,344 1,955,078 2,150,586 

Net Income 857,725 943,498 1,037,847 1,141,632 


Operating Cash Flow - 1,006,656 1,074,429 1,168,778 1,272,563 

Investing Cash Flow (9,325,500) - 

Financing Cash Flow 10,991,415 (500,000) (500,000) (1,000,000) (1,500,000) 


Total Assets 10,991,415 11,349,140 11,792,638 11,830,485 11,472,117 


Total Equity 10,991,415 11,349,140 11,792,638 11,830,485 11,472,117 





217

Cattle Farm 12 


Project Name: 






PIC-2010-IO-060 

Cattle Farm 

Rasem Sawan 

Mr. Rasem Sawan 

Mobile: +970-59-8903728 

Email: rasem.sawan@hotmail.com 


The project is to start a modern, environmentally sustainable farm on over 30 Dunum 

of land in Immatain village between Nablus and Qalqilya. The farm will raise 200-300 

sheep, and will sell all types of sheep products, including meat and dairy. Targeted 

clients will be dairy manufacturers, while the lambs will be sold in the local market. 

Mr. Sawan passionately believes that Palestinians are capable of competing with 

Israelis in the agricultural sector, given the ability to utilize modern technologies 

and techniques to maximize their land and resources. Part of the impetus in 

seeking funding for this project is to take advantage of unused lands in poor rural 

areas between Nablus and Qalqilya to raise the livestock at. There is an abundant 

source of labor in this area, and the project will provide much-needed jobs. The 

hope is that the establishment of this commercially viable, highly modern, and 

environmentally sustainable farm can highlight to others the sector’s potential. 


Land Purchase 

Construction 


Completed 




Rasem Sawan is an Agricultural Engineer specialized in animal health and animal production, 

with the vision to raise Palestinian farming standards through the implementation of 

advanced engineering and state-of-the-art technology. His extensive experience in this field 

dates back decades, as his family owned a number of farms where they raised chickens 


and cows. They also owned a store in Nablus where they imported and sold chicks, animal 

feed, veterinary equipment and drugs, as well as providing consulting services to farmers. 


















awareness among consumers, and severe competition are all factors that continue 

to push producers towards higher quality standards. Many firms have acquired the 

necessary certifications of ISO versions and HACCP. Approximately 95% of foodstuffs 


also acquired the necessary national certificates PS, as well as the international HACCP, 

ISO 22000 standards. 











219

SWOT Analysis 


Strengths 

Weaknesses 

• Owner has extensive experience as an • Lack of sufficient financial resources 

agricultural engineer 


• Reliance on local resources in feeding / 

growing the sheep 


Opportunities 

Threats 

• Limited competition in North West Bank market • Ongoing political instability 

• Potential to develop future export markets 


Indicators 2010 2011 2012 2013 2014 


Revenues - 142,857 171,429 205,714 226,286 

Gross Profit - 71,429 92,857 124,286 136,714 

Net Income - 4,067 23,133 44,869 53,927 



Investing Cash Flow (685,714) - (42,857) - - 



Total Assets 685,714 718,354 727,200 743,497 768,851 


Total Equity 685,714 718,354 727,200 743,497 768,851 





Marine Fish Farm 13 


Project Name: 



Total Cost of the Project: US $ 307,000 



PIC-2010-IO-061 

Marine Fish Farm 

Marine for Fish Breeding and Trading Co. 

Mr. Mahmoud Hasan Abed Rabo 

Deir Al-Balah, Gaza Strip, Palestine 

Tel: +970-8-2877693 

Email: mha4843@hotmail.com 


Marine for Fish Breeding and Trading Co. is seeking an investor to pursue 

this spin-off opportunity to increase the quality and capacity of the currently 

established fish farm in Gaza Strip. The upgraded fish farm is expected to 

produce four different types of fish with anticipated production capacity reaching 

18 tons per annum. 

The Israeli-imposed blockade on Gaza extends to the sailing and fishing 

sector. Fishermen have not been allowed to go further than three nautical miles 

from shore otherwise they risk facing problems from the Israeli Navy patrols. 

Therefore, fish became extremely expensive, although until recently it was a 

typical part of every Gazan’s diet. This shortage is the rationale behind this 

initiative to build a larger fish farm, in order to once again provide reasonably 

priced fish to all Gazans. 

The new farm is expected to produce sea bream, sea bass, red and black tilapia. 


Equipment Purchase and Facility Setup July 2010 

Operations Start Date July 2010 


221


Mahmoud Hassan Abed Rabo continued his higher education in Egypt where he received his 

Marine Engineering Degree. Mr. Abed Rabo was a Marine Force Agent for the Palestinian 

National Authority for nine years. Mr. Abed Rabo is the Vice President of the breeding and 

trading fish company that is located in Gaza and has held this position for the last four years. 







Before the war the number of fishermen working in Gaza was around 6,000, whose yearly 

output was approximately 3,000 tons of fish, most of which was exported to Israel. Since 

2000, the number of fishermen has dwindled to several hundred, given the difficulty of 

earning a livelihood under the strict embargo imposed by the Israelis. 


SWOT Analysis 


Strengths 

Weaknesses 

• Previous experience in fish breeding 

• Lack of financial resources for future 

farm development 

• Breeding 4 different types of fish 

• Inability to import the required raw 

materials 

• High price of fresh fish in the Gaza strip • Lengthy breeding process 


Opportunities 

Threats 

• Israeli-imposed siege on Gaza and the 

• Ability to venture into the West Bank market 

difficult political situation 

• Numerous investors are working in the 

aquaculture sector 

• Israel allowing fishermen to go further 

out to sea, thereby increasing their 

catches 


Indicators 2010 2011 2012 2013 2014 


Revenues 93,000 111,600 130,200 148,800 156,240 

Gross Profit 51,600 61,080 72,240 83,400 87,570 

Net Income 30,211 14,510 24,570 34,530 37,489 


Operating Cash Flow 6,429 (13,056) (3,023) (1,023) 4,865 

Investing Cash Flow (145,000) (10,000) (10,000) (10,000) (10,000) 



Total Assets 253,211 259,721 279,925 308,688 340,177 


Total Equity 245,211 259,721 278,291 306,821 338,311 





223

Bottling Mineral Water 14 


Project Name: 






PIC-2010-IO-062 

Bottling Mineral Water 

Al Zaytoon Agricultural Industrial Company 

Mr. Sameer Masri 

Al-Karmel Street, Salfit, Palestine 

Tel: +970925154444 / +97092517059 

Email: info@alzaytoon.ps 

Website: www.alzaytoon.ps 


Al Zaytoon Agricultural Industrial Co. is seeking a partnership with a strategic/ 

financing partner to assist in establishing a project to bottle and sell purified water 

that is filtered and enriched with natural minerals, where the products will be made 

in Palestine using Palestinian natural resources. 

The project is at a proximity to 99 natural water wells in Salfit, which will supply the 

project with sufficient water to cover its needs. 


Land Purchase 

Building 


Vehicles and Forklift Procurement 






Al Zaytoon is a democratic cooperative with its legal character and quality, members are 

connected upon their full liberty and understanding, having the character of main producers 

in the agricultural fields. 

The cooperative is financed, managed and monitored by the members, in a transparent and 

democratic way, having as a target to fulfill the needs for the economical production and the 

future plans, according to the principles and regulations of cooperatives. 


Al Zaytoon mission statement is to enable the farmers, including women and those with 

special needs, economically, socially and politically, through specific programs and initiatives 

aiming to strengthen the technical, managerial, and financial aspects of their projects. 






association. The large number of female cooperatives working in the food processing sector 

combined with traditional sweets and confectionary makers are not included. The total labor 

force is estimated at 8,000 workers. The importance of the sector is its direct relation to the 

nation’s food security. The food and beverage sector accounts for 4.8% of the Palestinian 

GDP. 













standards. 











225

SWOT Analysis 


Strengths 

Weaknesses 

• The location of the project near 99 water wells • Lack of additional financial resources 

• The products made with Palestinian resources • Lack experience in this field 


Opportunities 

Threats 

• Growing demand for safe sources of water • Political instability 

• Products competitive prices because raw • The market fragmented between many 

materials are locally available 

competitors 


Indicators 2010 2011 2012 2013 2014 


Revenues 697,255 732,117 768,723 807,159 887,749 

Gross Profit 228,448 239,869 251,862 264,455 290,901 

Net Income 176,327 195,931 206,542 217,683 596,848 






Total Assets 443,327 639,258 845,800 1,063,483 1,660,331 


Total Equity 443,327 639,258 845,800 1,063,483 1,660,331 





New Production Line and Packaging 

Machines 15 


Project Name: 






Debt: US$ 328,500 

PIC-2010-IO-63 

New Production Line and Packaging Machines 


Products 


Al- Swahreh, Jerusalem 

Tel: +970-2-2797821/2 

Fax: +970-2-2797820 




Al-Hamoda Co. is seeking a partnership with a strategic/financing partner in order 

to purchase and install a milk and juice production line together with a packaging 

machine to produce milk and yogurt with fruits and juices. 

Yogurt has changed from being consumed as basic food to multi flavored snack 

liked by all age groups. 

The project mainly targets school students and old age people in Palestinian 

Territory and East Jerusalem. The main competitive advantage of the project is 

producing the yogurt with fruits without preservatives. 

Al-Hamoda has a long experience in producing and marketing the dairy products 

and it was the first dairy company that received the Palestinian Quality Mark 

Certification. Al-Hamoda has a good distribution channel based on direct distribution 

and distribution through agents which lead to better coverage of all the Palestinian 

Territory geographical areas, this strong channel is a result of Al-Hamoda is long 

experience in the market which is more than 20 years. 


227



Building 

Equipment purchase 

Vehicle purchase 

Completed 

Completed 

4 months of funding 

4 months of funding 






Quality Mark Certification (PSM) under number (PS041) for fermented milk. 

From 1988 until now the company had a great shift from traditionally made products into 

well processed and packaged ones. Furthermore, new lines of products have been added; 

a fact that increases quantities of daily products, on the other hand the company turned 

from limited distribution to wide marketing that used the most advanced marketing and 

logistics systems. Today Al-Hamoda Products reach every district, city, and village in West 

Bank & Gaza Strip. 

Al-Hamoda today become one of the leading and biggest companies of dairy and food 

products at the level of national industries and one of the leaders in Agribusiness, it produces 

more than 40 tons of dairy products daily, and it has the second market share among the 

dairy companies in Palestine. Al-Hamoda enriches the Palestinian table with a wide variety 

of its high quality products that contain more than 65 types of dairy products and 6 kinds of 




figures indicate that there are more than 1,600 firms in the sector including bakeries. Excluding 


cow farms (>50 cows). 152 firms are active members of the food industry association. 


















standards. 











229

SWOT Analysis 


Strengths 

Weaknesses 

• The first dairy company receiving the 


Palestinian Quality Mark certification (PSM) from the current owner 

• Good marketing and logistics systems 

• Integration of the supply chain through different 

lines of business owned by the company 


Opportunities 

Threats 

• Rapid growth in the food sector 


• Hamoda has the second market share in the 

dairy companies in Palestine 


Indicators 2010 2011 2012 2013 2014 


Revenues - 9,055,645 14,623,790 16,259,178 19,941,532 

Gross Profit - 4,486,694 7,266,653 8,079,823 9,916,023 

Net Income (55,891) 2,922,599 5,025,655 5,628,335 6,996,381 


Operating Cash Flow (50,000) 2,908,167 5,291,923 6,008,735 7,214,196 

Investing Cash Flow (2,650,760) - - - - 

Financing Cash Flow 3,110,711 (659,817) (1,080,428) (1,200,964) (1,474,573) 


Total Assets 3,060,711 5,339,013 9,296,387 13,732,343 19,258,973 


Total Equity 2,751,419 5,089,498 9,110,022 13,612,690 19,209,795 





Tourism 

Sector

Bethlehem City Tour 1 


PIC-2010-IO-064 

Project Name: Bethlehem City Tour 

Sponsor Company: Laila Tours & Travel 

Ms. Laila M. Asfoura 

Laila Tours & Travel 

Middle East Building, Manger Str. 

P.O.Box 516, Bethlehem, Palestine. 


Tel: +970-2-2777997 

Fax: +970-2-2777996 

E-mail: laila@lailatours.com 

Website: http://www.lailatours.com 

US$ 1,500,000 (additional US$ 750,000 after two 


years of operation) 





Bethlehem City Tour is a new idea that aims to give tourists a closer and more 

realistic view of the Holy City and its surroundings. Private buses with tour guides 

on board will make tours across Bethlehem district, stops are to be made at the 

most attractive and important sites where tourists will have the opportunity to 

interact with local people, see the factories of handcrafts and have a closer look 

at the historical and religious sites. 

Route Network: A licensed tour guide from the Ministry of Tourism & Antiquities 

will guide the tourists through the religious sites of Bethlehem. After Bethlehem, 

the tour continues to Beit Sahour to visit the Shepherds Fields then drives up 

to Beit Jala to visit the Cremisan Monastery and enjoy a panoramic view of the 

area. Afterwards the tour proceeds to Al Khader village to visit Saint George’s 

monastery and Solmon’s pools. 

Bethlehem City Tour is seeking a partnership with a strategic/financing partner that 

can help in the establishment of this route network, starting with the building of the 

premises, purchasing of the equipment, furniture and buses. Bethlehem City Tour 

already started negotiating the purchase of the land needed for the investment, 

and secured the licenses and permits needed. Financing is needed to implement 

the project. 




Building and Construction start Date September 2010 


Furniture & Equipment Procurement September 2011 


Inauguration Date 24 December 2011 


Bethlehem City Tours is a Palestinian registered private partnership company, which started 

its operations within the Palestinian tourism sector in 2007. The company is an integral part 

of the community and provides essential services for tourists visiting Bethlehem. 

Bethlehem City Tours leads visitors to a greater understanding of the true values and 

authenticity of Bethlehem. Tourists enjoy visiting Palestine and the Holy Sites; moreover 

they get to know more about Palestinian culture, lifestyle, social settings and history. 


The Palestinian tourism sector is mainly based around the ‘pilgrimage’ sub-sector; as it has been 

for more than 2000 years. It also benefits from Palestinian expatriates returning to visit their 

families and to a lesser extent from ‘friends’ of Palestine, the latter often young backpackers. 

Palestine clearly suffers hugely from an image problem and this will take time to change. However 

nearby markets with security issues such as Jordan, Egypt and of course Israel itself have 

successfully rebranded themselves in recent years and created successful tourist industries, 

albeit with much bigger budgets than Palestine is likely to have. Palestine itself started changing 

the image and promoting the Palestinian tourism sites away from security problems. 

As of December 2009, there were 97 hotels in Palestine distributed as following: 

• northern West Bank: 7 hotels with 166 rooms and 346 beds 

• middle of the West Bank: 26 hotels with 1,083 rooms and 2,465 beds 

• the Jerusalem area: 33 hotels with 1,639 rooms and 3,688 beds 

• South of the West Bank: 23 hotels with 1,777 rooms and 3,989 beds 

• The Gaza Strip: 8 hotels with 321 rooms and 536 beds 

The average room occupancy in hotels operating in Palestine was 1,458 hotel rooms per 

day at 29% of all available rooms available. The number of guests in Palestinian hotels in 

the year 2009 totaled to 447,025 guests, 13% of them are Palestinians and 35% from the 

European Union. About 49% of these stayed in Jerusalem hotels, 30% in the south of the 

West Bank (Bethlehem and Hebron) and 19% in the middle of the West Bank (Jericho and 

Ramallah). Only a tiny proportion stayed in the northern West Bank or in Gaza. Hotel figures 

compare favorably with the year 2000 (355,711) and the subsequent decline to the low 

point of 51,357 in 2002. The 2008 figure represents an occupancy rate of 36%, and there is 

evidence that this figure will be surpassed by the years of 2010 and 2011. 

The average number of employees working in hotels reached 1,648 workers, including 

1,398 male and 250 female. Those working in managerial positions have reached 299 

workers including 236 male and 63 female, while those in the operating positions have 

reached 1,349 workers, including 1,162 male and 187 female. 

Tourism Sector 

233

SWOT Analysis 


Strengths 

Weaknesses 


• The prime location of Bethlehem 


• The first of its kind in the Palestinian Territory 

• Existence of similar desired experience 


Opportunities 

Threats 

• Political instability and ongoing conflict 

• The great potential for Bethlehem tourism 

between Israel and Palestine 

• The number of Christian tourists from all over 

the world is on the rise 

• The dramatic increase in the real estate value 

in Bethlehem 


Indicators 2010 2011 2012 2013 2014 2015 


Revenues - 607,725 689,850 1,629,771 1,787,315 1,996,469 

Expenses - 374,132 387,621 489,233 505,287 524,144 

Gross Profit - 233,593 302,229 1,140,538 1,282,028 1,472,325 

Interest Expense and 

Taxes 

- 47,722 56,567 180,530 199,869 226,423 

Net Income - 185,871 245,662 960,008 1,082,159 1,245,902 


Operating Cash Flow - 331,862 349,734 1,136,982 1,256,916 1,418,317 

Financing Cash Flow 1,540,212 (32,770) (50,416) (50,416) (50,416) (50,416) 

Investing Cash Flow (1,500,000) 0 0 (750,000) 0 0 


Total Assets 1,540,212 1,741,035 1,960,048 3,006,818 4,069,018 5,299,957 

Total Liabilities 275,000 289,952 263,303 350,064 330,104 315,142 

Total Equity 1,265,212 1,451,083 1,696,746 2,656,754 3,738,913 4,984,815 





Olympic Swimming Pools 2 


Project Name: 






PIC-2010-IO-065 

Olympic Swimming Pools 

Yarkon Company for Trading and Contracting 

Mr. Husam Eddeen Jarallah Al-Khozondar 

Omar Al-Mokhtar St. 

Gaza City, Gaza Strip, Palestine 

Tel: +970-59-9408248 

Email: hosamjnk@yahoo.com 


Yarkon Company for Trading and Contracting is seeking an investor to collaborate 

on this opportunity for building and operating a recreational facility containing 

Olympic-size swimming pools. The project facilities will include three swimming 

pools, green areas, parking space and a chalet. 

The project aims to improve the quality of life of Gazan youth and adults, the 

project will target the youth of Gaza by training and coaching them as well as 

organizing competitions and games, especially in the summer season. 

The pools will be built on an 8 dunum area of land, in central Gaza Strip and will 

be the first facility in Palestine to have Olympic size swimming pools. The facilities 

will maintain the highest of standards in safety, cleanness and service. 


Mr. Husam Al-Khozondar owns the land identified for this project in partnership with his 

father and four brothers. The Khozondar family is well-known in Gaza for its entrepreneurial 

spirit and proven success in establishing new investments in various sectors including trade, 

hospitality and services. 


Palestine’s comparative advantage of being home to Bethlehem, the birthplace of Jesus, 

Jericho, the oldest continuously inhabited city in the world, and Jerusalem being home to 

the three monotheistic religions provides a unique draw for tourists. Furthermore, visitors 


235

to Palestine are always amazed at the diversity of activities to enjoy. From its hospitable 

people and rich cultural heritage to its beautiful landscape and diverse cuisine, Palestine 

has lots to offer in addition to its many shrines, churches and mosques. 

Despite the latest political unrest which began in September 2000, today tourism in 

Palestine is showing clear signs of recovery. According to the latest figures released by the 

Palestinian Ministry of Tourism and Antiquities, the number of overnight stays in Palestinian 

hotels for the 1st quarter of 2008 reached 88,038 nights compared to 36,479 overnights 

in the 1st quarter of 2007; an increase of 141.3%. As far as the total number of visitors to 

Palestine, the MOTA and industry experts believe that arrivals will top the one million mark 

this year – a new record for Palestine. 

Both the public and private sectors are investing millions in developing, restoring and 

upgrading facilities that cater to the tourism industry. New hotels and restaurants are opening 

throughout the West Bank, while overall touristic activities on offer in Palestine have quickly 

diversified. In addition the MOTA is implementing numerous restoration and beautifications 

projects in the West Bank and East Jerusalem. 

Hotels constitute the backbone of the Palestinian tourism sector in terms of income, 

investment and employment. As with all tourism sub-sectors in Palestine, the hospitality 

industry has suffered as a direct result of the political conditions under which they have 

had to operate since 1967. Between 1967 and 1994, the number of Palestinian hotels 

remained virtually static. Scarcely any permits to build hotels, or convert existing buildings 

into hotels, were granted by the Israeli authorities to investors in Palestine. However once 

the Palestinian Authority took control of the major cities, it ushered in a period of major 

growth in tourism investment. Between 1994 and 2000, private sector investment in tourism 

alone exceeded US$ 700 million. 


SWOT Analysis 


Strengths 

Weaknesses 

• First Olympic size pool in either West Bank or • Required building materials are as of yet 

Gaza 

unavailable 

• Moderate weather conditions year-round in 

Gaza 


Opportunities 

Threats 

• Attract groups of visitors from the West Bank • Ongoing political instability 

• Difficult economic conditions 


Indicators 2010 2011 2012 2013 2014 


Revenues 6,667 80,000 100,000 107,500 115,563 

Gross Profit 5,867 77,600 97,600 104,980 112,917 

Net Income (5,565) 43,306 63,306 69,806 76,288 






Total Assets 2,142,435 2,185,741 2,233,221 2,285,575 2,342,791 


Total Equity 2,142,435 2,185,741 2,233,221 2,285,575 2,342,791 





237

Al Bashir Joy Land 2 

3 


PIC-2010-IO-066 

Project Name: Al Bashir Joy Land 2 


Al-Bashir Mech. Co. 

Mr. Mohammad Aqel 

Salah El- Din Street, Gaza, Palestine 


Tel: +970-8-2814278 

Fax: +970-8-2814278 

Email: info@al-bashir.ps 

Website: www.al-bashir.ps 





Following the outstanding success of Al-Bashir Joy Land 1, Al-Bashir Mech. 

Co. is planning to invest in building another amusement park in Gaza. The new 

park, “Al-Bashir Joy Land 2”, will be built to meet the increasing demand for 

such recreational sites in the Gaza Strip. The project aims to provide a complete 

package of recreational activities including games, green areas, and entertainment 

programs for all members of the family, with a focus on children. Al-Bashir Mech. 

Co. is seeking a partnership with a strategic investment partner who can assist 

with funding the constructing of Al-Bashir Joy Land 2 in the Gaza Strip. 

Given that it is impossible for most Gazans to leave their small coast enclave, 

there is a rising demand for a wider variety of leisure activities in the Gaza Strip. 

Following years of a crippling military siege, the psychological issues facing many 

Gazan children are well-known. These factors have played a major role in providing 

the impetus for this new initiative. Al Bashir Mech. Co. would like to provide a new 

amusement park destination for Gazan families and children alike. Not only is 

there a critical need for such a project for the sake of improving Gazans’ quality of 

life, but it also happens to provide an excellent business opportunity for investor(s) 

willing to collaborate on this important venture. 


Land Development & Improvement 2rd Quarter 2010 

Building and Construction Start Date 3st Quarter 2010 

Building and Construction Completion Date 4th Quarter 2010 

Equipment Procurement & Production 3rd Quarter 2010 




Al-Bashir Mechanical Co. is one of the first companies in the Gaza Strip to specialize in the 

field of industry, trade and maintenance of all hydraulic and pneumatic systems as well as 

all types of cranes and mechanicals. 

The company is the exclusive representative of the crane mechanical production 

company “Yale” in the Gaza Strip, in addition to being an authorized maintenance center 

for Yale crane. 

The company manufactures all types of games and rides for theme parks. Furthermore, 

the company provides technical support and training courses in the field of hydraulic and 

pneumatic engineering, as well as hosting training courses for universities and technical 

institutes. 





















239

SWOT Analysis 


Strengths 

Weaknesses 

• Low level of investment for such a 


project 

• Investor will provide less than 50% of the 

• Qualified in-house maintenance department 

total project cost 

• Well-trained staff 

• Company has varied income sources 


Opportunities 

Threats 

• Economical and political instability in the 

• Lack on entertainment parks in Gaza 

region 

• Potential difficulties in importing raw 

• Growing demand for recreational activities, 

materials and equipment due to closure 

especially for children 

of Gaza Strip 


Indicators 2011 2012 2013 2014 2015 


Revenues 250,000 350,000 350,000 350,000 367,500 

Expenses 208,233 266,300 266,300 271,300 284,865 

Gross Profit 41,767 83,700 83,700 78,700 82,635 

Depreciation 36,796 71,628 71,628 71,628 71,628 

Net Income 4,971 12,072 12,072 7,072 11,007 




Financing Cash Flow 705,000 (125,000) 0 0 0 


Total Assets 867,577 879,543 891,979 899,048 785,076 


Total Equity 867,471 879,543 891,615 898,687 784,694 





Developing and Expanding Al Yasmeen 

Hotel and Historical Compound 4 


PIC-2010-IO-067 

Project Name: 

Developing and Expanding Al Yasmeen Hotel 

and Historical Compound 

Sponsor Company / Individual: Al Yasmeen Investment Co. 

Mr. Nasser Abdul Hadi 

Nablus, Palestine 


Tel: +970-9-2333555 

Fax: +970-9-2333666 

Email: info@alyasmeen.com 

Website: www.alyasmeen.com 





Nablus is one of the oldest cities in the world, It was originally called “Shechem” 

by its Canaanite inhabitants. The Romans built a new city (Flavia Neapolis, in 

honor of the Roman Emperor Flavius Vespasian) a short distance from Shechem. 

The name Nablus comes from Neapolis as in Naples in the South of Italy. Nablus 

is distinguished by its location in a narrow valley between the two mountains 

Gerizim and Ebal. Holy places and Tourist attractions near the city include 

Joseph’s Tomb and Jacob’s Well. The business opportunity is to take an equity 

stake in an historic hotel in Nablus – the Al Yasmeen Hotel. The existing tourist 

hotel occupies a 600 year old building located in the heart of the Old City in 

Nablus. The hotel consists of 26 rooms, one suite, 2 restaurants, meeting halls, 

and a commercial mall with 36 stores. The hotel first opened in 1998 and attracted 

visitors and guests with an average occupancy of 75%. However, following the 

outbreak of the Intifada in 2000, the occupancy level dropped to around 10%. In 

2008, the average occupancy rate surpassed 30%, the current occupancy rate is 

almost equivalent to pre-2000 rate. The owners are seeking partners to invest in 

renovating the existing hotel and doubling the carrying capacity to 50 rooms while 

upgrading the entire facility to a 4 star hotel. 


241



Completed 

Building and Construction Date October 2010 

Building and Construction Completion Date October 2011 

Furniture & Equipment Procurement November 2011 

Operations Start Date December 2011 


Al Yasmeen Investment Company was established in 1997 with the objective of developing 

the hospitality industry in Palestine. The company’s first project consisted of reaching 

an investment agreement with local landlords to renovate the 600 year old building and 

transform it into a hotel. 

The company then opened the second branch of the famous restaurant “Zeit Ou Zaatar” in 

Jerusalem; with the third branch opening for business in Ramallah in 2005. 

Al Yasmeen Investment Company holds stakes in publicly listed Palestinian companies such as: 

Palestine Plastic Industries Company, Arab Real Estate Company, and Arab Insurance Company. 

The company’s chairman was responsible for establishing the first 2 hotels in Nablus, 

namely the Al Qasr Hotel, targeting business travelers, and the Al Yasmeen Hotel, targeting 

local and international tourists. 








Despite the latest political unrest which began in September 2000, today tourism in Palestine 

is showing clear signs of recovery. According to the latest figures released by the Palestinian 

Ministry of Tourism and Antiquities (MOTA), the number of overnight stays in Palestinian 















emained virtually static. Scarcely any permits to build hotels, or convert existing buildings 





SWOT Analysis 


Strengths 

Weaknesses 

• Centrally located in the heart of the Old City of • Financial position was badly affected 

Nablus 

following 8 years of political unrest 

• Consistent high occupancy rate (around 75%) • Needs renovation 

• Experienced management 

• Diversification of services provided by the hotel 


Opportunities 

Threats 

• Increasing demand on hotel and meeting • Potential for deterioration of political and 

facilities particularly in northern West Bank security situation 

• Misconception and negative image 

• Rebound and increase in tourism arrivals of Nablus in international markets 

(regarded as unsafe) 

• Domestic tourism is on the rise 

• Limited competition 


Indicators 2011-2010 2012 2013 2014 2015 


Revenues 0 351,000 504,000 630,000 810,000 

Expenses 0 227,155 291,245 344,613 420,083 

Gross Profit 0 123,845 212,755 285,387 389,917 

Depreciation 0 63,750 63,750 63,750 63,750 

Net Income 0 60,095 149,005 221,637 326,167 


Operating Cash Flow 0 123,845 212,755 285,387 398,917 




Total Assets 1,250,000 1,250,095 1,249,100 1,270,737 1,296,904 


Total Equity 1,250,000 1,250,095 1,249,100 1,270,737 1,296,904 





243

Hisham’s Palace Commercial and 

Tourism Compound 5 


PIC-2010-IO-068 

Project Name: 

Hisham’s Palace Commercial and Tourism 

Compound 

Sponsor Company / Individual: Mr. Mazen Sinokrot 

Mr. Mazen Sinokrot 

Tel: +970-2-2955701 


Fax: +970-2-2955702 

Mobile: +970-59-9279006 







Hisham’s Palace Hotel is an existing building located in the heart of Jericho City on 

a piece of land with a total area of 2.5 Dunum. The owner of the hotel owns another 

piece of land next to the hotel’s land with a total area of another 2.5 Dunum. 

The owner intends to construct a 6 floor building with a total built up area of 15,000 

square meters as follows: 

1. 

2. 

3. 

2 floors of commercial stores; 250 stores, 20 square meters for each store. 

2 floors of office spaces; 100 offices, 40 – 50 square meters for each office. 

2 floors of 2 – 3 stars hotel; 150 hotel rooms. 

The proposed project is responding to the increasing demand for modern 

commercial and office spaces in Jericho City, as well as the increasing demand 

for medium-level hotel rooms. In addition, the project is planned at this timeframe 

to accompany the near celebrations of Jericho 10,000 years. The owner is also 

aiming through this project to preserve one of the oldest buildings in Jericho city. 

The project targets local visitors of Jericho City, foreign tourists, and retailers and 

providers of professional and medical services who are interested in establishing their 

businesses in Jericho. Some of these private businesses target visitors and tourists 

visiting Jericho, other private businesses target the residents of Jericho city and locals. 

The project is proposing renting the first 2 floors as commercial stores for rental 

fees in addition to key money – paid for one time –, the 3rd and 4th floors will be 

rented to providers of professional and medical services for rental fees only, and 

the last 2 floors will be operated directly by the owner as a 2 – 3 stars hotel. 



Infrastructure Development June 2010 

Building and Construction Date July 2010 

Building and Construction Completion Date May 2012 

Furniture & Equipment Procurement June 2012 

Operations Start Date July 2012 


Mr. Mazen Sinokrot was appointed Minister of National Economy until March 2006. Also 

the Chairman of Board for the Palestine Standards Institute, Palestine Investment and 

Promotion Agency, Palestine Industrial Zones, and Free Zones Authority. 

Mr. Sinokrot is the Chairman of Sinokrot Global Group (SGG); the largest family owned business 

group in Palestine established in 1982 based in Ramallah with a state of the art infrastructure on 

35,000 sqm of buildings, 800 employees supported by a modern management and marketing 

systems covering more than 30 export markets in addition to the local market. 




Cable car and Tourist Center, Palestinian Gardens Company and Fresh Herbs Project, 




Palestine’s comparative advantage of encompassing Bethlehem, the Birthplace of Jesus, 

Jericho, the oldest continuously inhabited city in the world and Jerusalem being home to 

the three monotheistic religions provides a unique tourism offer. Furthermore, visitors to 

Palestine will be amazed at the diversity of activities to discover. From its hospitable people 

and rich cultural heritage to its beautiful landscape and diverse cuisine, Palestine has lots 

to offer in addition to its many shrines, Churches and Mosques. 

Despite the latest political unrest which began back in September 2000, today tourism to 



hotels for the first quarter of 2008 reached 88,038 nights compared to 36,479 overnights in the 

first quarter of 2007; an increase of 141.3%. As far as the total number of visitors to Palestine, 

Ministry of Tourism and Antiques (MOTA) and the industry believe that arrivals will top the one 

million mark this year; a new record for destination Palestine surpassing 2,000 arrivals figures. 

Both the public and private sector are investing millions in developing, restoring and 

upgrading the industry. New hotels are opening across the West Bank. The overall tourism 

offer in Palestine has diversified and expanded its offering. MOTA is implementing numerous 

restoration and beautifications projects are across the West Bank and East Jerusalem. 

Hotels constitute the backbone of the Palestinian tourism sector in terms of income, investment 

and employment. As with all tourism sectors in Palestine, hotels have suffered as a direct 

result of the political conditions under which they have had to operate since 1967. Between 

1967 and 1994, the number of Palestinian hotels remained virtually unchanged. Hardly any 


245

permits to build hotels, or convert to hotels, were granted by the Israeli authorities to any 

investor in the Palestinian sector. However once the Palestinian Authority took control of 

the major cities, investment in tourism saw a boom. Between 1994 and 2000, private sector 

investment in tourism alone exceeded US$ 700 million. 

SWOT Analysis 


Strengths 

Weaknesses 

• Prime location of the project 

• Limited available financial resources 

• Clean ownership of the land 

• Tight implementation schedule 


• Historical reputation of Hisham’s Palace 

existing hotel 

• Strong experience of the owner 


Opportunities 

Threats 

• Political and security situation in the 

• Jericho 10,000 years celebrations 

Palestinian Territory 

• Israeli procedures in isolating and 

• Increasing number of tourists visiting Jericho 

closing Jericho 

• Increasing internal tourism 

• Limited number of well organized commercial 

centers in Jericho 

• Limited number of hotel rooms in Jericho 


Indicators 2010-2011 2012 2013 2014 2015 


Revenues 0 5,200,000 6,193,000 1,512,000 1,836,000 

Expenses 0 430,500 909,600 1,006,800 1,055,400 

Gross Profit 0 5,200,000 6,193,000 1,512,000 1,836,000 

Depreciation 0 71,250 142,500 142,500 142,500 

Net Income 0 4,698,250 5,140,900 362,700 638,100 


Operating Cash Flow 0 4,769,500 5,283,400 505,200 780,600 


Financing Cash Flow 8,150,000 (4,500,000) (5,000,000) (350,000) (600,000) 


Total Assets 8,150,000 8,348,250 8,489,150 8,501,850 8,539,950 


Total Equity 8,150,000 8,348,250 8,489,150 8,501,850 8,539,950 





Expansion of Jerusalem Hotel in Jericho 6 


Project Name: 






PIC-2010-IO-069 

Expansion of Jerusalem Hotel in Jericho 

Jerusalem Hotel – Jericho 

Mr. Ahmad Saleh Abu Hommos 

Amman Street, Jericho 

P.O. Box: 77, Jericho, Palestine 

Tel: +970-2-2322444 

Fax: +970-2-2323109 

Website: http://www.jerusalemhotel-jericho.com/ 


Jerusalem Hotel is located in the oldest and lowest city in the world – Jericho. 

Currently it consists of 50 rooms and suites. The hotel’s location has proven highly 

strategic as it is on the road leading to and from the Jordanian border; the only 

available land port for Palestinians living in the West Bank as well as for many 

of their visitors. The hotel’s average occupancy rate currently exceeds 65%, and 

demand is rising quickly. 

The owner is aiming to expand the current size of the hotel both horizontally and 

vertically, by constructing seven new floors to the existing building, including a 

parking lot, a multi-purpose hall, and the installment of air-conditioning units for 

all old and new facilities. The hotel’s total area will increase from 960 square 

meters to 2,018 square meters. The total cost of the expansion is estimated at 

US$ 634,500. 


Land Development & Improvement January 2011 

Building and Construction Start Date January 2011 


Furniture & Equipment Procurement December 2011 

Inauguration Date January 2012 


247


Jerusalem Hotel first opened its doors to guests in 1995 as a small hotel and restaurant 

in the middle of Jericho, one of the most attractive tourism and recreational centers in 

Palestine. Jerusalem Hotel since then became known for its high quality, top-notch guest 

services, and competitive prices. As it is close to the center of Jericho, the travelers’ lounge, 

and various historical and recreational attractions, the hotel has managed to maintain strong 

earnings through all high and low seasons, despite the difficult circumstances facing the 

Palestinian economy. 

Thanks to its extensive hotel management experience and hard-earned reputation, 

Jerusalem Hotel expects to flourish in the coming years as the local tourism sector is set 

to grow significantly, thereby increasing visitor traffic through Jericho. With the help of the 

anticipated renovations and additional planned rooms and facilities, hotel management 

plans to continue offering consistently higher quality services and be highly rated. 






























SWOT Analysis 


Strengths 

Weaknesses 

• Lack of necessary funding to complete 

• The prime location of Jericho 

upgrade/renovation 

• Extensive hospitality industry experience 

• Renowned quality of guest services 

• Competitive pricing 


Opportunities 

Threats 

• Jericho’s growing ability to draw local and 

international tourists 


• Rising value of Jericho’s real estate 

• Competition from other hotels and 

resorts in the Jericho region 



Indicators 2011 2012 2013 2014 2015 2016 


Revenues 305,174 762,935 839,229 923,151 1,015,466 1,117,013 

Expenses 118,883 297,208 312,069 327,672 344,056 361,258 

Gross Profit 186,291 465,727 527,160 595,479 671,411 755,755 

Interest Payment 0 0 0 0 0 0 

Depreciation and 

Amortization 

37,305 93,262 93,262 93,262 93,262 93,262 

Taxes 29,797 74,493 86,780 100,444 115,630 132,499 

Net Income after Tax 119,189 297,972 347,118 401,774 462,519 529,994 


Operating Cash Flow 168,510 540,975 974,873 1,477,091 2,055,240 2,717,733 


Financing Cash Flow 634,500 (148,986) (173,559) (200,887) (231,260) (264,997) 


Total Assets 1,441,808 1,590,794 1,764,353 1,965,240 2,196,500 2,461,497 

Total Liabilities 216,271 238,619 264,653 294,786 329,475 369,225 

Total Equity 1,225,537 1,352,175 1,499,700 1,670,454 1,867,025 2,092,272 


Return on Assets 8.27% 18.73% 19.67% 20.44% 21.06% 21.53% 

Return on Equity 9.73% 22.04% 23.15% 24.05% 24.77% 25.33% 


249

CGC Motel In The Ramallah Area 7 


Project Name: 






PIC-2010-IO-070 

CGC Motel In The Ramallah Area 

CGC for Trade and Investment 

Mr. Mohammad Hamada 

Jerusalem, Palestine 

Tel: +972-54-5774160 

Email: info@alqudsliftsco.com 


City Gates Center is seeking a financing partner to assist in the establishment of 

a 30 room motel that will provide accommodation to guests visiting the Ramallah 

area. The motel will consist of 3 floors, including a restaurant on the top floor with 

an excellent view of the city’s skyline. In addition, the motel will include a banquet 

hall to be used for dining, meeting room space and business workshops. 

The motel will target businessmen and employees from international diplomatic 

agencies, consulates and other international organizations interested in visiting 

Ramallah to conduct business or field work. 




12 months 


CGC Company for Trade and Investment Inc. was established with the goal of using capital 

and other resources to contribute towards the building of Palestine’s future. CGC aims to 

play a role in providing the best necessary needs for the commercial services of companies 

and offices. 

One of its subsidiaries, the Al Quds Lifts Company, is one of the leading elevator companies 

in Palestine. In addition, they own a majority stage in International Elevators Company, the 

exclusive agent of the renowned Swiss company Schindler. 


The City Gate Center building was establish following extensive market research which 

indicated the demand for office space for foreign representatives and organizations needing 

quick access to both Ramallah and Jerusalem. The motel will be built by adding 2 floors 

to the existing building, which will also make it a convenient location for travelling/visiting 

business associates of the CGC’s existing tenants. 






























251

SWOT Analysis 


Strengths 

Weaknesses 

• Motel will be located in the entrance of 

• Owners lack financial resources 

Ramallah 

• Multi-purpose hall will be available 


Opportunities 

Threats 

• Limited high quality hotel/motel options in 


Ramallah 

• Expected increase in domestic tourism 


Indicators 2010 2011 2012 2013 2014 


Revenues 0 236,250 432,000 432,000 432,000 

Gross Profit 0 229,688 420,750 420,188 420,188 

Net Income 0 187,677 177,000 177,000 175,750 






Total Assets 1,725,000 1,761,667 1,788,677 1,815,667 1,841,417 


Total Equity 1,725,000 1,761,667 1,788,677 1,815,667 1,841,417 





Furnished Buildings 8 


Project Name: 

Sponsor Company/Individual: 





PIC-2010-IO-071 

Furnished Buildings 

Tayel Mohammad Saleem Odeh 

Rafidia St. 

Nablus, Palestine 

Mobile: +970-59-9247281 

Email: nablusforum@gmail.com 


Tayel Mohammad Saleem Odeh is seeking a financial partner that will assist in the 

construction of a project that aims to build furnished apartments. The project will 

target local and international tourists visiting the Nablus area. 

The project, which is based in the northern half of the West Bank, is expected to 

face little local competition, since no other similar project exists and because the 

number of hotels operating in the area is very limited. 




12 months 


Tayel Mohammad Saleem Odeh, is the General Manager of Al Howari company and a 

board member of several organizations including the Nablus Businessmen Forum, Nablus 

Chamber of Commerce. Mr. Odeh is a founding committee member of Al Quds University. 

Al Howari company provides money exchanging services, overseas transfers, real-estate, 

car rental in addition to the manufacturing of gold jewelry. 


253


The Palestinian tourism sector is mainly based around the ‘pilgrimage’ sub-sector; as it 

has been for more than 2000 years. It also benefits from Palestinian expatriates returning 

to visit their families and to a lesser extent from ‘friends’ of Palestine, the latter often young 

backpackers. Palestine clearly suffers hugely from an image problem and this will take 

time to change. However nearby markets with security issues such as Jordan, Egypt and 

of course Israel itself have successfully rebranded themselves in recent years and created 

successful tourist industries, albeit with much bigger budgets than Palestine is likely to 

have. Palestine itself started changing the image and promoting the Palestinian tourism 

sites away from security problems. 


• northern West Bank: 7 hotels with 166 rooms and 346 beds 

• middle of the West Bank: 26 hotels with 1,083 rooms and 2,465 beds 

• the Jerusalem area: 33 hotels with 1,639 rooms and 3,688 beds 

















SWOT Analysis 


Strengths 

Weaknesses 

• The first company that will provide furnished 

apartments in the Northern area of Palestine 



Opportunities 

Threats 

• Boom in the economy of Northern area of 

Palestine and the increase in domestic tourism 



Indicators 2010 2011 2012 2013 2014 


Revenues 0 34,016 417,303 518,969 544,917 

Gross Profit 0 26,816 374,103 469,169 492,627 

Net Income 0 (91,204) 248,219 342,500 365,375 




Financing Cash Flow 0 3,000,000 0 0 0 


Total Assets 0 2,908,796 3,157,015 3,499,515 3,864,890 


Total Equity 0 2,908,796 3,157,015 3,499,515 3,864,890 


Return on Assets 0.00% (3.14%) 7.86% 9.79% 9.45% 

Return on Equity 0.00% (3.14%) 7.86% 9.79% 9.45% 


255

Days Inn Hotel 9 


Project Name: 



PIC-2010-IO-072 

Days Inn Hotel 

Tiger Group 

Mr. Jamal Nimer 

Tel: +970-2-2901961 

Fax: +970-2-2900335 

Mobile: +970-59-9580000 

Email: jnimer@daysinn.ps 

Website: www.daysinn.ps 





Tiger Group is looking for a strategic investor to partner with to complete the 

construction of the Days Inn Hotel. The Days Inn is the first 4 stars international 

brand hotel to open in Ramallah. The importance of the hotel stems from two main 

factors; the well established name of the Hotel – Days Inn – and being part of the 

Days Inn network and under the Wyndham Hotel Group direct supervision. 

The Hotel targets residents of Ramallah with middle to high level income including 

local and international Non-Governmental Organizations (NGOs), donors’ projects, 

tourists, and others. 

The hotel will consist of 21 floors and 130 rooms and suites, as well as a wedding 

hall, ballrooms, a business center, a swimming pool, gym, several restaurants, 

coffee shops and a parking lot. 


Completion Percentage: 

2009 8.89% 

2010 18.42% 

2011 30.32% 

2012 42.37% 



The Tiger Group is an Investment Company focused on real estate and construction 

projects based in Ramallah. The company has completed several large scale real estate 

development projects in Palestine, including residential and commercial real estate projects 

totaling US$ 75 million. 

Mr. Nimer, Chairman of Tiger Group, has been running a ceramics business since 1994, 

and has since expanded his business activities to include real estate development and 

international trade in construction materials, serving as an agent for International construction 

materials manufacturers. 







has lots to offer in addition to its many shrines, churches and mosques. Despite the latest 

political unrest which began in September 2000, today tourism in Palestine is showing 

clear signs of recovery. According to the latest figures released by the Palestinian Ministry 

of Tourism and Antiquities, the number of overnight stays in Palestinian hotels for the 1st 

quarter of 2008 reached 88,038 nights compared to 36,479 overnights in the 1st quarter of 

2007; an increase of 141.3%. As far as the total number of visitors to Palestine, the MOTA 

and industry experts believe that arrivals will top the one million mark this year – a new 

record for Palestine. 


upgrading facilities that cater to the tourism industry. New hotels and restaurants are 

opening throughout the West Bank, while overall touristic activities on offer in Palestine 

have quickly diversified. In addition the MOTA is implementing numerous restoration 

and beautifications projects in the West Bank and East Jerusalem. Hotels constitute 

the backbone of the Palestinian tourism sector in terms of income, investment and 

employment. As with all tourism sub-sectors in Palestine, the hospitality industry has 

suffered as a direct result of the political conditions under which they have had to operate 

since 1967. Between 1967 and 1994, the number of Palestinian hotels remained virtually 

static. Scarcely any permits to build hotels, or convert existing buildings into hotels, were 

granted by the Israeli authorities to investors in Palestine. However once the Palestinian 

Authority took control of the major cities, it ushered in a period of major growth in tourism 

investment. Between 1994 and 2000, private sector investment in tourism alone exceeded 

US$ 700 million. 


257

SWOT Analysis 


Strengths 

Weaknesses 

• The management will be supervised by the 

Days Inn International management 


• Group 

• Days Inn has representation in various 

international countries 

• International recognized franchise name of the 

hotel 


Opportunities 

Threats 

• The possible deterioration in the political 

• High potentials for tourism industry in Palestine 

and security situation 

in general and Ramallah in specific 

• The continuous increase in numbers of Arab 

tourists from Israel 

• Limited number of good hotels and restaurants 

with consistent levels of services and 

reasonable prices in Ramallah 

• The regulatory and security limitations 

on businesses operating in the 

Palestinian 

• Territories 


Indicators 2010 2011 2012 2013 2014 


Revenues 0 0 1,788,384 6,194,932 6,504,679 

Gross Profit 0 0 1,341,976 4,960,264 5,208,277 

Net Income 0 0 702,494 2,868,925 3,053,451 


Operating Cash Flow 0 0 1,134,006 4,307,349 4,523,771 

Investing Cash Flow (11,601,304) (4,861,056) (6,793,274) 0 0 

Financing Cash Flow 11,601,304 4,861,056 5,839,268 0 0 


Total Assets 11,601,304 16,462,359 22,988,803 22,188,313 21,387,823 


Total Equity 11,601,304 16,462,359 22,988,803 22,188,313 21,387,823 


Return on Assets 0% 0% 3.06% 12.93% 14.28% 

Return on Equity 0% 0% 3.06% 12.93% 14.28% 


Bethlehem Tourism Center 10 


Project Name: 






Debt: US$ 500,000 

PIC-2010-IO-073 

Bethlehem Tourism Center 

Anwar Michael Anton Hilal 

Staih Street 

Beit-Sahour, West Bank, Palestine 

Tel: +970-59-9233890 

Email: hilal_eng@yahoo.com 


Anwar Michael Anton Hilal is seeking a financing partner to assist in establishing 

a Tourism Center that consists of a trade center to cater to tourists’ needs of 

souvenirs such as local artisan products including olive wood, mother of pearl, 

knitting, ceramic, leather, silver, gold and copper products, Hebron glass as well 

as traditional sweets and drinks, locally produced cheese, etc. 

The Tourism Center will also include a Heritage Art Hall along with a bowling alley 

for the tourists as well as Bethlehem’s local residents to enjoy. Specifically it will 

target tourists visiting Bethlehem from all over the world as well as Palestinians 

from the West Bank and those living in Israel. 

The Tourism Center will be ideal for local business owners as they will be able 

to rent out building space in a centralized location, as well as being in a location 

which draws a steady stream of tourists and potential customers. 



Operations start date 

16 months 


Hilal Construction Company (HCC) located in Bethlehem is one of the leading Palestinian 

companies in the construction industry. HCC specializes in electro mechanical engineering 

since 2003. 


259

Hilal Construction Company’s vision is to be the top construction company in Palestine. 

HCC’s mission is to build a reputation for its high quality construction projects, including 

building, finishing and installing electromechanical works. In addition, HCC thrives to ensure 

that its employees are self-empowered with the ability to access trainings, and thereby 

increase their knowledge and skill level. HCC aims to provide the best for the Palestinian 

community while always keeping customer satisfaction as their number one priority. 






























SWOT Analysis 


Strengths 

Weaknesses 

• Bethlehem is a major global destination for • Owner lacks sufficient financial 

tourists 

resources 

• Bowling alley will attract local residents to the • Tourists often prefer small traditional 

Center during the low tourist season 

shops over such shopping centers 


Opportunities 

Threats 

• Store rentals are in very high demand 

• Political instability risks affecting number 

of tourists visiting Bethlehem 



Indicators 2010 2011 2012 2013 2014 


Revenues 0 28,125 468,000 468,000 514,800 

Gross Profit 0 28,125 468,000 468,000 514,800 

Net Income 0 (8,005) 274,515 248,358 281,696 




Financing Cash Flow 1,760,000 1,143,595 (251,864) (238,786) (255,455) 


Total Assets 1,760,000 2,912,983 2,957,575 2,983,861 3,021,295 


Total Equity 1,760,000 2,471,995 2,609,252 2,733,431 2,874,279 


Return on Assets (0.27%) 9.28% 8.32% 9.32% 

Return on Equity (0.32%) 10.52% 9.09% 9.80% 


261

Murad Tourist Resort & Hotel 11 


Project Name: 






PIC-2010-IO-074 

Murad Tourist Resort & Hotel 

Murad Tourist Resort & Hotel 

Mr. Jamil Murad / Mr. Shaker Murad 

Bethlehem, Beit Sahour Street, Palestine 

Tel: +970-2-2759880 

Fax: +970-2-2759881 

Email: info@murad.ps 

Website: www.murad.ps 


Murad Hotel and Resort Company is located in Bethlehem, 15 minutes from the 

city centre and close to Shepherds’ field. The company is seeking a partnership 

with a strategic/financing partner in order to add multiple tourist facilities that blend 

historic authenticity with modern technology and entertainment systems.. 

Murad Hotel and Resort is located in Bethlehem and it has been working from 

June 2006 until now on phases 1, 2 and 3 of the project. Remarkable segments 

and projects were completely achieved mainly: 

• Four swimming pools 

• Business halls 

• 25 chalets 

• Rocky rooms 

• Coffee shop and restaurant 

• Murad therapy baths / Turkish cave 

• AD – DAY’A Tent 

• Tourist Hotel (phase1)/ 33 rooms 

• Spa for ladies 

The estimated cost of the above mentioned items accomplished until now is 

around 10 million U.S. dollars. 

As part of its continued development, the company is seeking to add more facilities 

that will include an Amusement Park, Stationary Crew Ships and 15 VIP chalets. 



15 VIP chalet 10 months from funding 

Tourist Hotel (Phase 2) 


Dancing launch 


Multipurpose hall 


Modern kitchen 


Resort gardens 


Children playground 

7months from funding 

Water falls and water fountains 


Upgrading the existing Olympic swimming 



Murad’s Investment Group Co. was established since more than 30 years. The group 

established Murad’s Undertaking Co. in 1976, this company was accredited as one of 

the largest construction and reconstruction companies in the country. Then it established 

Murad’s Rent a Car Co. which has recently became an agency for Hyundai Co. for cars and 

one of the biggest modern tourist rent car Companies at Bethlehem District. 

In 2006, Murad’s Tourist Resort was inaugurated and has been internationally recognized 

as premium tourist offering in the Holyland. This Resort was the first of its kind in the country 

where its basic utilities formed part of the local topography (underground caverns) with paid 

capital that exceeded 10 million USD. 












• Northern West Bank: 7 hotels with 166 rooms and 346 beds 

• Middle of the West Bank: 26 hotels with 1,083 rooms and 2,465 beds 

• The Jerusalem area: 33 hotels with 1,639 rooms and 3,688 beds 








263



compare favorably with the year 2000 (355,711) and the subsequent decline of 51,357 in 

2002. The 2008 figure represents an occupancy rate of 36%, and there is evidence that this 

figure will be surpassed by the years of 2010 and 2011. 





SWOT Analysis 


Strengths 

Weaknesses 

• Large variety and comprehensive products and 

services which include sport, entertainment, 


tourism, recreation and educational and 

heritage activities 

• The Resort is first of its kind in Palestine 

Territory 


Opportunities 

Threats 

• The great potential of tourism in Bethlehem • Political instability 

• The number of Christian tourists from all over 

the world is on the rise 

• The increase in the domestic tourism 


Indicators 2010 2011 2012 2013 2014 


Revenues 759,732 835,705 5,204,000 5,646,200 5,737,410 

Gross Profit 405,273 445,800 3,909,540 4,321,850 4,383,170 

Net Income 108,475 119,323 2,748,440 3,160,750 3,222,070 






Total Assets 16,718,475 23,447,798 26,196,238 29,356,988 32,579,058 

Total Liabilities 1,051,892 946,703 937,236 843,512 759,161 

Total Equity 15,666,583 22,501,095 25,259,002 28,513,476 31,819,897 





Hayat Nablus 12 


Project Name: 






PIC-2010-IO-075 

Hayat Nablus 

Hayat Nablus for Development and Investment 

Ltd 

Mr. Omar Barham, Chairman of the Board of 

Directors 

Mr. Samer Atyah, General Manager 

Nablus, Tunis Street, Palestine 

Tel: +970-9-2347788 

Fax: +970-9-234776 

Email: Info@hayat-nablus.com 

Website: www.hayat-nablus.com 


Hayat Nablus is the first touristic project of its kind in Nablus. The venue houses 

a conference and events hall, restaurant, terrace, gym, pools and nursery. The 

owners of the project are seeking funds to develop the centre and to add more 

facilities, including a hotel in the coming years. The center provides an “all in one” 

venue in one location. The project facilities include: 

Hayat Nablus Hall for conferences and events 

Hayat Nablus has a large hall that is over 800 square meters, equipped with 

modern equipment and high experienced staff fully trained to provide outstanding 

customer service. The staff capable to offer wedding planner services to its 

customers. 

Hayat Nablus is also equipped with the latest devices to enable workshops and 

training courses, as well as video conferencing system, for interested companies 

and institutions. 

Hayat Nablus Restaurant 

The restaurant overlooks the beautiful nature of Nablus with a capacity of more than 

400 customers. The restaurant’s terrace offers its customers a none-forgettable 

experience, where they can enjoy smoking Argeela and watching movies on large 

screens. In addition, the restaurant houses an internal hall which can host more 

than 150 customers. 


265

Pools 

Hayat Nablus has a number of internal and external swimming pools that meet 

Olympic standards and are equipped with the latest devices for water filtration and 

sterilization. 

Hayat Nablus also offers swimming courses and other water sports for all ages, 

managed by trained professionals, certified by the Palestinian Pool Union. 

Fitness Center 

Hayat Nablus fitness center is considered one of the most advanced centers in 

Nablus, which is equipped with high quality training machines and facilities. The 

center also includes modern rooms for dry and steam sauna, as well as a special 

pool for foot care built to treat skin problems such as skin cracks, dehydration, as 

well as other problems, using special materials. The center also includes a special 

room for massage and natural treatment for those who need therapeutic massage 

sessions under the supervision of specialized cadres for both sexes. 

The center staff also designs health programs for physical fitness, body building, 

weight loss and nutrition programs that are carefully selected to fit the physical 

structure of each person. 

The Nursery 

Hayat Nablus has a first-class nursery with a staff experienced in dealing with 

children. The nursery in Hayat Nablus is equipped with all modern entertainment 

and educational material aimed at making the children’s stay enjoyable. The 

nursery is open in the evening hours for customers of Hayat Nablus. 


Outdoor Kids Facility Nov. 2010 – April 2010 

Indoor Kids Facility Nov. 2010 – April 2010 

Wedding Hall for Men Dec. 2010 – April 2010 

Expansion the Gym Aug. 2010 – Sep. 2010 

Expansion the Parking Sep. 2010 – Oct. 2010 

Building the Hotel Jan. 2012 – June 2013 


Hayat Nablus was established in 2009. It is the first tourism services project of its kind in 

Nablus. The project is located in the calm and prestigious area of Rafeedia, at a distance 

from the city center, yet easily accessible from all over Nablus. 













• Northern West Bank: 7 hotels with 166 rooms and 346 beds 

• Middle of the West Bank: 26 hotels with 1,083 rooms and 2,465 beds 

• The Jerusalem area: 33 hotels with 1,639 rooms and 3,688 beds 

















267

SWOT Analysis 


Strengths 

Weaknesses 


• Project already has high customer traffic 


• Availability of adjacent land for expansion 


Opportunities 

Threats 

• The increase in domestic tourism 


• Limited number of hotels in North Palestine 


Indicators 2010 2011 2012 2013 2014 


Revenues 876,344 1,123,656 1,123,656 1,123,656 1,123,656 

Gross Profit 607,527 720,430 720,430 720,430 720,430 

Net Income 496,987 609,890 609,890 609,890 609,890 




Financing Cash Flow 1,144,600 - - - - 


Total Assets 4,307,678 5,489,868 6,234,166 6,978,464 7,722,762 


Total Equity 4,023,260 5,233,892 6,003,788 6,771,123 7,536,155 





Sultan Cable Car and Tourist Center 13 


Project Name: 



Historical Cost of the Project: US$ 5,135,000 


Market Value of the Project: US$ 13,000,000 

Offered Ownership Share: 25% 

PIC-2010-IO-076 

Sultan Cable Car and Tourist Center 



Directors 

Tel: +970-2-2955701 

Fax: +970-2-2955702 

Mobile: +970-59-9279006 




The center is comprised of a state of the art cable car linking Jericho to the Mount 

of Temptation in less than five minutes. The cable is 1330 meters long from the 

base station to the top station in the mountain. There are 12 cabins and each 

cabin takes 8 persons with a carrying capacity of 625 persons per hour. Cabin 

number two accommodates disabled tourists. 

The view from the top station is breath taking and there are a number of catering 

outlets including the Sultan Restaurant and coffee shop. The overview of ancient 

Jericho is overwhelming. 

In addition, the cabins travel over the Jericho oasis and - banana fields and half 

way through the journey to the Mount of Temptation there is a brief stopover to 

allow the visitors to take pictures and enjoy the panoramic view of Jericho. The 

Monastery is a few minutes’ walk from the top station. 

The Management is considering a mid-term strategy for the coming three years to 

expand the center, its services as well as constructing a hotel and other recreational 

facilities. Outlined below is a framework of the expansion plan: 

• Constructing and operating a hotel 

• Activating and operating the restaurant on the main street 

• Increasing the annual number of the center’s visitors to 400,000 by 2012 

• Establishing and operating a water park 

• Providing catering and food delivery services 

• Upgrading the services provided by the facility to 4-star level 


269


Preparing and start operation the restaurant in the main street 2010 

Preparing water park 2011 

Developing the level of all facilities services to four stars level 2012 

Finishing the hotel construction work 2011 

Adding food delivering service to the facilities services 2010 

Currenttt Owners’ Profile: 

The chairman of SGG, Mr. Mazen Sinokrot was appointed Minister of National Economy 

until March 2006. Also the Chairman of Board for the Palestine Standards Institute, Palestine 

Investment and Promotion Agency, Palestine Industrial Zones, and Free Zones Authority. 

Mr. Sinokrot is the Chairman of Sinokrot Global Group (SGG); the largest family owned 

business group in Palestine established in 1982 based in Ramallah with a state of the 

art infrastructure on 35,000 sqm of buildings, 800 employees supported by a modern 

management and marketing systems covering more than 30 export markets in addition to 

the local market. 





























industry has suffered as a direct result of the political conditions under which they have had 

to operate since 1967. Between 1967 and 1994, the number of Palestinian hotels remained 

virtually static. Scarcely any permits to build hotels, or convert existing buildings into hotels, 

were granted by the Israeli authorities to investors in Palestine. 

However once the Palestinian Authority took control of the major cities, it ushered in a period 

of major growth in tourism investment. Between 1994 and 2000, private sector investment 

in tourism alone exceeded US$ 700 million. 

SWOT Analysis 


Strengths 

Weaknesses 

• First of its kind in Palestine 

• Low utilization rate of operation capacity 

• Strategic Location 

• Facilities low capacity 

• High operation capacity 


Opportunities 

Threats 

• The increase in the number of tourists to 


Palestinian Territory 

• The increase in the domestic tourism 


Indicators 2010 2011 2012 2013 2014 


Revenues 2,322,581 4,704,301 5,376,344 6,182,796 7,110,215 

Gross Profit 1,705,215 3,564,736 4,052,694 4,660,598 5,359,903 

Net Income 483,785 1,907,241 2,241,920 2,677,547 3,178,519 




Financing Cash Flow (290,271) (1,427,492) (1,345,152) (1,606,528) (1,907,111) 


Total Assets 5,639,457 6,179,242 7,098,412 8,196,312 9,498,633 


Total Equity 4,861,984 5,624,881 6,521,649 7,596,917 8,864,075 





271

Ya Hala Project 14 


Project Name: 






PIC-2010-IO-077 

Ya Hala Project 

Almilad Tourism Investment Company 

Manger Street 

Bethlehem, Palestine 

Mobile: +970-59-9360290 

Fax:+970-2-2770628 

Email:samer.tawil@gmail.com 


Almilad Tourism Investment Company is seeking an investor to assist in establishing 

a commercial complex that will include a hotel, shopping center, museum and 

theater. The complex will be located in the heart of Bethlehem along the Street of 

the Nativity. The project will be ideally located for tourists visiting Bethlehem since 

the view from the hotel rooms and restaurant will be of the City of Bethlehem on 

one side and of Manger Square on the other. 

This 4 start hotel will consist of 114 rooms as well as a restaurant, multi-purpose 

hall, swimming pool and gym; all modern facilities designed to ensure the guests 

enjoy the utmost comfort throughout the length of their stay. The adjacent 

shopping center, museum and theater will also add to the guests’ experience, 

while remaining open to all other visitors as well. 

Not only is this venture positioned to be a highly profitable investment opportunity, 

but it also seeks to contribute to Bethlehem’s tourism industry over all. 




18 months 


Issa Jiries Tawil was born in 1941 in the city of Bethlehem. Mr. Tawil received his B.Sc. in 

Civil Engineering from Damascus University in 1966. Mr. Tawil has extensive experience in 

the field of construction and spent 10 years in Saudi Arabia working in the industry. In 1976, 

Mr. Tawil founded an engineering consulting firm in Bethlehem, Tawil Engineering Bureau. 


In 1996 Mr. Tawil co-founded the MIDCO Investment and Development Company which is 

a building contracting company. In 1999 Mr. Tawil co-founded Almilad Tourism Investment 

Co. for the purpose of starting the Ya Hala Project. In 1999 Mr. Tawil also co-founded the 

Almathwad Tourism Investment Co. as well as the “Crib of Nativity Museum and Theater”. 






























273

SWOT Analysis 


Strengths 

Weaknesses 

• Owner lacks sufficient financial 

• Ideal location in Bethlehem city center 

resources 

• Hotel will have a 4 star ranking, and will include 

a museum, theater and shopping center 


Opportunities 

Threats 

• Expected increase in tourism to Bethlehem • Ongoing political instability 


Indicators 2010 2011 2012 2013 2014 


Revenues 3,503,858 3,437,663 3,182,846 3,336,267 3,425,954 

Net Income 2,265,878 1,968,339 1,708,874 1,807,455 1,846,961 






Total Assets 11,465,878 11,434,217 11,443,091 11,450,546 11,497,507 


Total Equity 11,465,878 11,434,217 11,443,091 11,450,546 11,497,507 





Nablus Amusement Park (NAP) 15 


Project Name: 






PIC-2010-IO-078 

Nablus Amusement Park (NAP) 

Al-Mobdeoon Investment Company 

Mr. Wael Othman Salous 

Yafo Street. near the Municipal Stadium 

P.O. Box: 1134, Nablus, Palestine 

Tel: +970-9-2380333 

Fax: +970-9-2380333 

Mobile: +970-59-7251000, +970-56-9251000 

E-mail: wael@alqalaa.ps, qalaa@alqalaa.ps 

Website: http://www.alqalaa.ps 


Al-Mobdeoon Investment Company seeks to establish an entertainment park 

for the inhabitants of Nablus city as well as its surrounding villages and refugee 

camps. It is estimated, based on figures generated by the Palestinian Central 

Bureau of Statistics that the annual household spending on recreational activities 

for the year 2008 was about US$ 16,227,106. Nevertheless, the governorate does 

not have an integrated amusement park, and a good portion of the amount spent 

goes towards times spent outside Nablus. The project’s location, on the western 

side of Nablus city, was chosen with the aim of minimizing the distance for those 

living in the villages and nearby communities. The location can be easily reached 

by paved roads and public transportation. 

The park shall have multiple facilities, including a full service restaurant offering 

adult and children’s menus. On the other hand, guests with their own lunch 

baskets and coolers can also enjoy the use of the service. NAP shall have the most 

exhilarating collection of rides in Palestine. Guests who enjoy thrilling experiences 

can get that adrenaline rush, while those who prefer milder thrills will be able to 

choose from a variety of more relaxing rides. The park’s atmosphere shall be 

suitable for individuals and families, while all guests’ safety and comfort will be 

paramount to the park’s owners and management. 

There is no direct competition in Nablus. Other recreational sites are either limited 

to non-electric entertainment, such as the three municipal parks and shopping 

centers, or are located as far away as Tulkarem, Jenin, or Amman. 


275



Building and Construction start Date June 2010 


Furniture & Equipment Purchase November 2011 

Inauguration Date January 2012 


Al-Mobdeoon Investment Company is a Palestinian registered private partnership company, 

which started its operations within the Palestinian tourism sector in the year 2008. Its first 

investment was the Al-Qalaa City for Occasions and Celebrations (hosting wedding and 

engagement parties, conferences, business meetings, oriental and western buffets, birthday 

parties, graduation parties, and seminars). It consists of the following facilities: 

1. Al-Qalaa Theater, a 600 square meter theater with a capacity of over 550 persons, 

equipped with modern machines and equipment: sound system, two large LCD 

screens, two projectors, light system, air conditioner, smoke machine, bubble 

machine and a control room; 

2. Al Nobalaa Hall, a 250 square meter hall with a capacity of 250 people, suitable for 

small celebrations and receptions. It is designed in a classical fashion with antique 

decorations. It includes the following modern systems: sound system, one screen 

L.C.D, one projector, full light system, and an air conditioner. 

3. Parking Lot: indoor parking with a capacity of 90 vehicles, and outdoor parking with 

a capacity of 30 vehicles. 

The company hopes that its next step will be the establishment of the Nablus Amusement 

Park (NAP), which would be the first of its kind in Nablus, the West Bank’s largest city. 































277

SWOT Analysis 


Strengths 

Weaknesses 

• The historical city of Nablus draws many 

• High initial capital requirements 

visitors 

• The first park of its kind in the Nablus 

governorate 


Opportunities 

Threats 

• Economic instability facing many 

• The dramatic increase in the real estate value 

Palestinian households leads to risk of 

in Nablus 

lower disposable income 

• The high number of children relative to the 

population & consistently high birth rate in 


• Competitive prices as compared to 

transportation costs of reaching similar sites 



Indicators 2010/2011 2012 2013 2014 2015 2016 


Revenues - 520,047 551,732 601,387 658,519 656,873 

Expenses - 121,296 122,079 124,656 127,149 129,692 

Gross Profit - 398,751 429,653 476,731 531,370 527,181 

Interest Payment - 24,971 22,223 19,276 16,179 12,923 

Depreciation and Amortization - 114,643 114,643 114,643 114,643 114,643 

Taxes - 38,871 43,918 51,422 60,082 59,942 

Net Income after Tax - 220,266 248,869 291,390 340,466 339,673 


Operating Cash Flow 33,048 317,156 632,166 994,254 1,410,981 1,823,519 

Investing Cash Flow 221,346 (110,133) (124,434) (145,695) (170,233) (169,836) 

Financing Cash Flow 516,474 (70,821) (79,821) (79,821) (79,821) (79,821) 


Total Assets 770,869 835,151 901,988 987,138 1,093,729 1,196,667 


Total Equity 770,869 695,588 751,609 820,282 907,749 1,012,154 





Qalqilya Health & Entertainment Center 16 


Project Name: 



Total Cost of the Project: US $600,000 

Investment by Current Owners: US $300,000 

Required Investment: US $300,000 

PIC-2010-IO-079 

Qalqilya Health and Entertainment Center 



Mobile: +970-59-7916585 



Qalqilya Municipality is seeking a financing partner to assist in the implementation 

of building a venue that will include a half Olympic indoor swimming pool, 

fitness area and an entertainment center. The Municipality aims at building this 

establishment on the grounds of the city of Qalqilya’s amusement park and zoo. 

The project will focus on improving the overall services, conditions and appearance 

of the grounds in order to encourage local residents along with Palestinians from 

the West Bank and those living in Israel to visit and enjoy the facility. Qalqilya 

Municipality’s intentions are to decrease the emotional stress of the citizens of 

the city from the Israeli occupation and the presence of the wall which has both 

physically and emotionally imprisoned the Palestinians. 

The projects customers will be mainly athletes who are either processional or amateur 

swimmers along with those who are interested in participating in swimming races 

and contests. This facility will be open to public of different ages and both genders. 

The project will also focus on encouraging women who enjoy swimming to visit 

the facility since it will be indoors and segregated. Additionally, the project will 

motivate governmental and nongovernmental organizations who are interested in 

encouraging, educating and uplifting youth in Palestine to conduct field trips to the 

establishment and enjoy the facility. 

Qalqilya Municipality will be the first to create a fully equipped half Olympic indoor 

swimming pool that will meet the standards of pools worldwide. 

Qalqilya Municipality has extensive experience in promoting tourists and citizens 

of Palestine to visit their city and participate in their cities local events. 

The project’s administration that currently operates Qalqilya’s recreational park 

and zoo accepting roughly 300,000 visitors from Palestine a year will also be 

running the operations of the newly established facility. 


279



Establishment of Project 12 















standard of living and Qalqilya’s overall economy, they still suffer tremendously from the 


territories and in particular the city of Qalqilya. However, Qalqilya’s Municipality is making 



Since 1994, optimism about the future political situation prevailed in Palestine resulting 

in significant growth for the tourism industry. In 2000, an estimated 12,000 workers were 

employed in the sector, with estimated total income receipts reaching US $226.3 million; 

following the outbreak of the Intifada, tourism dropped by over 90 percent in 2001 and 

2002. More recently, the local tourism industry has expanded as Palestinians look for local 

recreational alternatives, especially in the spring and summer. Families and groups are 

interested in educational holidays that include visits to historical sites, museums, festivals, 

and heritage or cultural-based attractions. This is a growing trend in the tourism sector. 


SWOT Analysis 


Strengths 

Weaknesses 

• Increase Qalqilya’s visitors 


• The project will offer a unique recreational and 

cultural experience that is not available in the 

Northern parts of Palestine 

• Project offers a diverse range of services under 

one roof 

• The Northern climate allows the facility to 

operate for a long season 


Opportunities 

Threats 

• Great potential for the local tourism industry • Political instability 

• Ground facilities will allow for future expansions 


Indicators 2010 2011 2012 2013 2014 


Revenues 107,271 134,089 160,907 187,725 214,542 

Gross Profit 40,277 50,284 60,341 70,397 80,454 

Net Income 925 7,406 13,887 20,367 26,848 






Total Assets 600,925 608,331 622,218 642,585 669,434 


Total Equity 600,925 608,331 622,218 642,585 669,434 





281

Recreational Resort 17 


Project Name: 






PIC-2010-IO-080 

Recreational Resort 

Saleem Al Ghosain & Partners for Trade and 

Construction Co. 

Mr. Saleem Al Ghosain 

Tel: +970-8-2822285 

Mobile: +970-59-9408930 

Email: lmossleh@yahoo.com 


There is an opportunity to take a 40% equity share in the development of recreation 

resort in Gaza City, located near the beach front. 

The recreation resort will be built with a distinct architectural design that blends 

with the surrounding environment. The facility will target tourists and all those 

who are looking for a distinct and relaxing recreational experience with first class 

service. The resort will include a range of facilities including chalets, green areas, 

playgrounds, restaurants and cafes in addition to swimming pools that will operate 

year round. It will maintain the highest levels of cleanliness and safety standards, 

as well as having well trained staff in addition to swimming trainers. 

Gaza has great potential as a future tourist area with moderate weather, beaches 

and archaeological sites. Local families will remain the target market until the 

tourism sector is developed. The ownership of such a large area of land is a real 

competitive advantage. The land has been purchased and once a strategic partner 

is located, company registration will take place in the 3rd quarter of 2010. 

Positive cash flows are expected in the second year of operation with revenues 

estimated at US$ 330,000 in the third year of operations. 



Construction Start Date 3rd Quarter 2010 




Mr. Saleem Al Ghosain is managing partner of Al Ghosain Co., an active business working 

in Gaza trade and construction sectors. 






























283

SWOT Analysis 


Strengths 

Weaknesses 

• Land ownership 


• Previous success in starting successful 

projects 

• Land prime location on the beach front 


Opportunities 

Threats 

• Future demand for Palestinian tourism (from 

• Ongoing political instability in Gaza 

West Bank) 

• Inability to bring in equipment and 

building materials 



Indicators 2010 2011 2012 2013 2014 


Revenues 72,000 328,500 328,500 328,500 344,925 


Gross Profit 68,000 316,500 316,500 316,500 332,325 


Net Income 29,212 158,636 158,636 158,636 168,681 






Total Assets 1,710,212 1,788,848 1,827,484 1,866,120 1,914,801 


Total Equity 1,710,212 1,788,848 1,827,484 1,866,120 1,914,801 





JAR Recreational Parks 18 


Project Name: 






PIC-2010-IO-081 

JAR Recreational Parks 

JAR Industrial and Trading Co. 

Mr. Yousef Joma’a Yousef Al-Safadi 

Jerusalem St, Gaza City, Palestine 

Tel: +970-59-9412850 

Email: mcc_yy@yahoo.com 


This proposed project aims to improve the quality of life of Gaza’s youth and adults, 

by building three new recreational parks inside the Gaza Strip, with an estimated 

area of 1,800 square meters per park. Targeting families and children, the parks 

will include a barbeque area, children’s toys, green areas and swimming pools. 

The parks are slated to be built on hills away from the beach, this is especially 

important for the success of the project since water sources are much cleaner 

than those near the beach. Recent studies revealed that water sources within the 

areas very close or directly on the Gaza beach are highly polluted. 



Building and Construction start Date August 2010 



Inauguration Date October 2010 


Mr. Yousef Al-Safadi is the Board Deputy Chairman of JAR Industrial and Trading Co., a 

producer and trader of different sorts of food products. 


285






























SWOT Analysis 


Strengths 

Weaknesses 

• High quality services, including clean and • No previous experience in managing this 

hygiene water 

type of park 

• Moderate prices compared to competition 

• Nice view of Gaza’s beaches 


Opportunities 

Threats 

• Potential attraction of West Bank inhabitants, • Ongoing blockade on Gaza and political 

and tourists 

instability 

• Moderate weather condition all year round in • The possibility of not being able to import 

Gaza strip 


• Current lack of recreational facilities and 

activities in Gaza 


Indicators 2010 2011 2012 2013 2014 


Revenues 45,000 54,000 60,000 60,000 63,000 

Gross Profit 44,550 52,750 58,250 58,163 61,071 

Net Income 31,313 34,120 39,470 39,245 41,794 






Total Assets 706,063 740,183 699,653 658,898 620,691 


Total Equity 706,063 740,183 699,653 658,898 620,691 





287

Construction, 

Real Estate and 

Infrastructure 

Sector

Al Rawdah Subdivision 1 


Project Name: 





Contribution by Project’s Revenues US$ 19,320,000 


PIC-2010-IO-082 

Al Rawdah Subdivision 

Mr. Shahin Shahin 

Mr. Shahin Shahin 

Telefax: +970-2-2961515 

Mobile: +970-59-9440496 

Email: Shahin@cena.ps 

Shahin@rawda.ps 

Website: www.cena.ps, www.rawda.ps 


Al Rawdah Subdivision is the first apartment subdivision in the city of Ramallah. 

The subdivision will be built on 27 dunums of land that is located in Ain Misbah 

about 5 minutes drive from the City Center. The subdivision is planned to have 

21 buildings that will include 417 apartments for sale. This apartment subdivision 

will offer different size apartments that are located in different size buildings. 

The building size will range from 7 – 13 floors with apartment sizes that range 

from 160sqm – 230sqm. The owner of the subdivision was successful in getting 

the permits for the subdivision and is currently working on finalizing the needed 

paperwork to start the construction of the 5 year project to be completed by the 

end of 2014. In addition, the main road for the project was opened and excavation 

works for the first 2 lots were started. 

In positioning the subdivision, the management wants to show a combination of 

the prime location and well organized modern built subdivision that offer homes 

for the community of Ramallah. The project is targeting people that are planning 

to own an apartment in Ramallah. Some of whom are people that have not been 

able to buy due to the high apartments’ price and/or due to the difficulties in getting 

a mortgage without having 50% down payment available at hand. The project 

management will focus on selling the apartments to groups of people at once 

and will not target individuals. The reason behind this is to be able to start the 

construction after there is a commitment from all buyers within the group. 



Land Purchase and Preparation 

Completed 

Construction Permits and Licenses 

Completed 

Buildings 1, 2, 3, and 4 2012 

Buildings 5, 6, 7, 8, 9 and 10 2013 

Buildings 11 – 21 2014 


Mr. Shahin Shahin, Engineer, is one of the most famous engineers in the West Bank area. 

Mr. Shahin will be the general director of the Al Rawdah Subdivision project. Mr. Shahin has 

over 30 years of experience in project management and is currently running his engineering 

company “CENA” in Ramallah. CENA is a leading Engineering Company in Palestine 

specialized in architecture, interior design, and construction management. 

As a developer, Mr. Shahin has accomplished 3 main housing projects with a total of 90 

apartments. Through his work in housing projects in Kuwait as a project manager, his 

work in Palestinian Housing Council as a projects manager, and his own experiences as 

a developer, Mr. Shahin developed an excellent and comprehensive knowledge of the 

residential apartment industry in Palestine. 


The real estate market in the West Bank is one of the most important sectors of the private 

sector. The construction sector is currently expanding and contributing around 2.5% of GDP 

and 11.6% of employment. The sector is important for growth as it carries significant forward 

and backward linkages, ranging from simple manufacturing plants to major construction 

materials processing industries. In addition, the sector has also provided an impetus for local 

investment, and has contributed to the consolidation of the Palestinian economic base. 

There is a huge need for new apartments. The statistics show that the current deficit in 

number of necessary apartments is approximately 145,000 units, and the expected annual 

demand on apartments is 30,000 units per year with growth in the population of about 3% 

annually. This means to satisfy the deficit and the current demand in the next 10 years the 

market is in need of 45,000 apartments per year. 

Ramallah is currently acting as the economic capital of the Palestinian Authority. There has 

been huge demand for apartments within the city limits, which causes the expansion of the 

city and the start of new neighborhoods in the mountains within the city limit. Some people 

took it a step further and started building in the suburban area of Ramallah to satisfy the 

huge demand. 


291

SWOT Analysis 


Strengths 

Weaknesses 

• The prime location and geographical position • The number of floors 

• The size of the subdivision 

• The number of apartments 

• The selling price 

• The lack of financial resources 

• The flexible size of the apartment 

• The lack of selling experience 

• Available permits and licenses 

• Private park and playground 


Opportunities 

Threats 

• The start of the 2 other competing 

• The current selling price in the market 

project 

• The low percentage of rented apartments • The availability of vacant new building 

• The shift in investments towards commercial • Consumer behavior not adapting to living 

buildings 

in high buildings 

• Lack of clear implementation plans by 

competitors 


Indicators 2010 2011 2012 2013 2014 


Revenues 1,000,000 2,000,000 8,000,000 12,000,000 20,000,000 

Expenses 710,000 1,420,000 5,680,000 8,520,000 14,200,000 

Gross Profit 290,000 580,000 2,320,000 3,480,000 5,800,000 


Net Income 290,000 580,000 2,320,000 3,480,000 5,800,000 


Operating Cash Flow (7,000,000) (4,500,000) 0 5,500,000 18,000,000 


Financing Cash Flow 11,210,000 (580,000) (2,320,000) (3,480,000) (5,800,000) 


Total Assets 11,500,000 11,500,000 11,500,000 11,500,000 11,500,000 


Total Equity 11,500,000 11,500,000 11,500,000 11,500,000 11,500,000 





Abu Dies UniversityDorms 2 


PIC-2010-IO-083 

Project Name: 

Abu Dies University Dorms 


Al Mashriq Real Estate Company 

Mr. Hani W. Dajani / General Manager 

Ramallah-Palestine 

Tel: +970-2-2971901 


Fax: +970-2-291902 

Mobile: +970-59-9297306 

Email: hani.dajani@almashriq.ps 

Website: http://www.almashriq.ps 




US$ 2,000,000 equity Investment 


Al Mashriq Real Estate Company seeks to build a state-of-the-art complex that 

will include two five-floor dormitory buildings, one for females and four for males. 

Constructed on the campus’ 3.3 dunums, with a total built-up area of 6,660 m2, 

the complex will strive to meet the demands of the students and faculty of Al Quds 

University by offering the first on-campus dorms to accommodate the increasing 

numbers of students enrolling each year. 

The landscape around the complex will have multiple parking lots and a large 

green area to maintain the natural setting that the University is known for. The 

design has been carefully selected to conform to the University’s standards 

and offers the utmost in comfort and care for both the students and faculty of 

the University. 

The project will be developed to address the housing needs for students enrolling 

at Abu Dies University. With an estimated 14,000 students enrolling this year, 

the project is expected to have full occupancy from its inception. Each tower will 

have 95 rooms with single (19), double (38), and triple (38) occupancy layouts. 

This design was selected after a thorough assessment of the students’ needs 

and their financial ability to pay for housing costs. When fully occupied, the two 

towers will house a total of 420 students (50% males and 50% females). This 

accounts for less than 1% of the total number of students enrolled in the university 

per year (0.03%). This is the first Build Operate & Transfer (BOT) contract with 

a Palestinian University to further expand on the services they provide to their 

students by offering on-campus housing. 


293


Project is in its final design phase 

Building and Construction Date June 2010 

Building and Construction Completion Date March 2012 


Al Mashriq Real Estate Company is a subsidiary of PADICO Holding. Al Mashriq specializes 

in Real Estate and Commercial Development projects, while concentrating on niche markets 

within Palestine. Since its inception in 1993, the company has been busy developing major 

real estate projects, ranging from small housing complexes to commercial buildings. 

The company also holds the only Capital Lease License on Real Estate in Palestine, and is 

currently working with the Palestinian Capital Market Authority on setting the regulations and 

bylaws needed to launch the Capital Leasing program to be offered in one of its commercial 

buildings. 

PADICO is a limited public shareholding company with a paid-in capital of USD 250 million, 

and is traded on the Palestine Securities Exchange (PSE). Since its inception in 1993, its 

mission has been to develop and strengthen the Palestinian economy through investing in 

vital economic sectors. This mission was initiated by several Palestinian and Arab investors 

who had a clear patriotic goal, but also had the belief that the Palestinian market was a 

unique business opportunity which offered substantial returns. The number of PADICO’s 

investors has gradually increased over the years from a mere 710 shareholders in 1998 

to over 12,000 shareholders in 2008. The profile of PADICO’s shareholders is diverse, 

constituting major investors from Palestine, the MENA region, and international markets. 












































checked. 





industries. 


295

SWOT Analysis 


Strengths 

Weaknesses 

• This type of project has never been 

• First BOT project with a Palestinian University 

tested before 

• High demand for student housing 

• Guaranteed full occupancy rate, thanks to 

demand and on-campus location 


Opportunities 

Threats 

• Closure of University for any reason and/ 

• Major income potential 

or disruption of semester 

• Expand model to other universities 


Indicators Amounts in USD 2010 2011 2012 2013 2014 2015 2016 2017 


Revenues 0 210,940 632,820 663,600 663,600 663,600 690,144 690,144 

Expenses 0 23,922 111,765 112,483 113,208 113,940 114,679 115,426 

VAT Payment 0 0 0 0 0 0 4,973 87,372 

Gross Profit 0 187,018 521,055 551,117 550,392 549,660 570,492 487,346 

Depreciation 0 0 215,842 215,842 215,842 215,842 215,842 215,842 

Earnings before Interests and 

Taxes 

0 187,018 305,213 335,275 334,550 333,818 354,650 271,504 

Interest Expense 0 0 0 0 0 0 0 0 

Income Tax 0 0 0 0 0 0 0 40,726 

Non-Operating Income 0 0 0 0 0 0 0 0 

Net Income 0 187,018 305,213 335,275 334,550 333,818 354,650 230,778 


Operating Cash Flow 0 187,018 736,897 766,959 766,234 765,502 786,334 703,188 

Investing Cash Flow (684,665) (2,789,777) 0 0 0 0 (84,360) 0 

Financing Cash Flow 684,665 2,789,777 0 0 0 0 84,360 0 


Total Assets 684,665 3,661,460 4,182,515 4,733,632 5,284,024 5,833,684 6,572,896 7,060,242 

Total Liabilities 136,933 695,677 794,678 899,390 1,003,965 1,108,400 1,248,850 1,341,446 

Total Equity 547,732 2,965,783 3,387,837 3,834,242 4,280,059 4,725,284 5,324,046 5,718,796 


Return on Assets 0.00% 5.11% 7.30% 7.08% 6.33% 5.72% 5.40% 3.27% 

Return on Equity 0.00% 6.31% 9.01% 8.74% 7.82% 7.06% 6.66% 4.04% 


“The One” Executive Club 3 


Project Name: 






PIC-2010-IO-084 

“The One” Executive Club 

Al Mashriq Real Estate Company 

Mr. Hani W. Dajani / General Manager 


Tel: +970-2-2971901 

Fax: +970-2-291902 

Mobile: +970-59-9297306 

Email: hani.dajani@almashriq.ps 

Website: http://www.almashriq.ps 


The project aims at developing a state-of-the-art Executive Club with a total builtup 

area of 2,800 square meters nestled in the heart of Tal El-Safa neighborhood 

in Al-Tireh, Ramallah. It will entail the development of the first exclusive Executive 

Club in Palestine, complete with a modern gym, pool, natural healing center 

(massages, body and skin care), multi-purpose hall, meetings rooms, restaurants, 

a juice bar and a coffee shop. 

The Executive Club is designed to meet the demands of those from the top echelons 

of business, finance and government. The Executive Club will be Palestine’s 

premier private business club, offering an elegant and welcoming ambience in 

which to meet and network, to exchange ideas, and to entertain guests. The Club 

is committed to the highest levels of comfort and cuisine, exceptional events and 

an unmatched level of personal service. The Executive Club follows proudly in 

the tradition of other exclusive private clubs, where members mix, meet and are 

entertained in elegant and comfortable surroundings. 

Members will typically use the Club to host business and social lunches, dinners, 

meetings, seminars, breakfast meetings, anniversaries, birthdays, signing 

ceremonies, cocktails and parties. With our exquisite furnishings, stunning vistas, 

excellent cuisine and personalized service, the Executive Club is the perfect venue 

for business and personal entertainment. 

Overall, the Executive Club provides the highest level of comfort and cuisine, an 

exceptional event program which fosters the exchange of ideas, global business 

and social interaction, and unmatched personal service. 


297



Already Started 

Building and Construction Completion Date March 2011 


Al Mashriq Real Estate Company is a subsidiary of PADICO Holding. Al Mashriq specializes 

in Real Estate and Commercial Development projects, while concentrating on niche markets 

within Palestine. Since its inception in 1993, the company has been busy developing major 

real estate projects, ranging from small housing complexes to commercial buildings. 

The company also holds the only Capital Lease License on Real Estate in Palestine, and is 

currently working with the Palestinian Capital Market Authority on setting the regulations and 

bylaws needed to launch the Capital Leasing program to be offered in one of its commercial 

buildings. 





















































checked. 





industries. 


299

SWOT Analysis 


Strengths 

Weaknesses 

• First Executive Club in Palestine 

• Limited outdoor space 

• Built and operated to the highest standards 

• It is located in one of the most prestigious 

locations in Ramallah 


Opportunities 

Threats 

• Prestige associated with membership 

• Ongoing risk of West Bank closures 

• Meeting point for businesses and social 

activities 

• Socializing with top executives 


Indicators Amounts in USD 2010 2011 2012 2013 2014 2015 2016 2017 


Revenues 0 1,752,855 1,752,855 1,889,355 1,889,355 1,964,929 2,151,068 2,151,068 

Expenses 0 768,502 783,872 799,549 815,540 831,851 848,488 865,458 

VAT Paymnet 0 0 67,612 239,192 239,192 248,760 272,325 272,325 

Gross Profit 0 984,353 901,371 850,614 834,623 884,318 1,030,255 1,013,285 

Depreciation 0 167,098 167,098 167,098 167,098 167,098 167,098 167,098 

Earnings before Interests and 

Taxes 

0 817,255 734,273 683,516 667,525 717,220 863,157 846,187 

Interest Expense 0 0 0 0 0 0 0 0 

Income Tax 0 0 0 0 0 0 83,518 83,888 

Property Tax 0 17,000 17,000 17,000 17,000 17,000 17,000 17,000 

Non-Operating Income 0 0 0 0 0 0 0 0 

Net Income 0 800,255 717,273 666,516 650,525 700,220 762,639 745,299 


Operating Cash Flow 0 1,151,451 1,068,469 1,017,712 1,001,721 1,051,416 1,197,353 1,180,383 

Investing Cash Flow (4,500,000) 0 0 0 0 0 0 0 

Financing Cash Flow 4,500,000 0 0 0 0 0 0 0 


Total Assets 4,500,000 5,484,353 6,385,724 7,236,338 8,070,961 8,955,279 9,985,534 10,998,819 

Total Liabilities 900,000 1,042,027 1,213,288 1,374,904 1,533,483 1,701,503 1,897,251 2,089,776 

Total Equity 3,600,000 4,442,326 5,172,436 5,861,434 6,537,478 7,253,776 8,088,283 8,909,043 


Return on Assets 0.00% 14.59% 11.23% 9.21% 8.06% 7.82% 7.64% 6.78% 

Return on Equity 0.00% 18.01% 13.87% 11.37% 9.95% 9.65% 9.43% 8.37% 


Manufacturing of Construction Materials 4 


Project Name: 



Total Cost of the Project: US $ 215,000 


PIC-2010-IO-085 

Manufacturing of Construction Materials 

Al-Ghafry for Mirrors and Glass 

Mr. Hazem Abdel-Qader Mohammad Al-Ghafry 

Al-Tuffah, Gaza City, Palestine 

Tel: +970-8-2806766 

Fax: +970-8-2806766 

Email: hhmaglass@hotmail.com 


Given the Israeli-imposed blockade on the Gaza Strip, construction materials have 

been literally unavailable in Gaza Strip since 2007. However, using innovative 

recycling techniques, Al-Ghafry has managed to develop new types of construction 

materials to meet local market demands. The company is seeking a financial partner 

to assist with the development of a new production line to produce the following: 

1. 

2. 

3. 

4. 

Construction stones made of glass, cement, as well as white cement in 

various shapes and sizes; 

Ground tiles made of white black cement and glass in various sizes; 

Glass mosaic for walls, columns, swimming pools and bathrooms; 

Antiques and gifts made from glass. 

Targeted customers are the building material wholesalers, as well as dealers selling 

antiques and gifts in the Gaza Strip and foreign markets. The new production line 

will be constructed in Gaza City, where it is expected to achieve first year revenues 

in the amount of US$ 93,000. 








Furniture & Equipment Procurement November 2010 

Operations Start Date January 2011 


301


Al-Ghafry company is a limited liability company that was established in 1995 in Gaza City. 

The company produces all glass related products, like mirrors, bathroom tiles, mosaics, and 

antiques. 

During the Israeli military incursion in 2007, the company’s factory was destroyed and all 

glass raw materials were shattered. Despite this tragic fact, the owner managed to operate 

the factory by recycling the broken glass to develop new products, such as construction 

blocks and tiles made of glass, white and black cement. 

The company aims to supply the construction sector with much needed raw materials 

(building tiles and blocks) that are no longer available in Gaza due to the Israeli-imposed 

blockade. 












































checked. 





industries. 


303

SWOT Analysis 


Strengths 

Weaknesses 

• The company can only operate in Gaza 

• Uses locally recycled construction materials 

strip 

• Through innovative techniques managed to 

• Shortage of raw materials required for 

develop new products under harsh economic 

the production process 

conditions 

• Product diversification 

• Low production capacity 


Opportunities 

Threats 

• Develop new products to satisfy customers • Difficult economic conditions due to 

demands 

Israeli-imposed blockade 

• Political situation and separation of Gaza 

• Lack of competition due to the closure 

from the West Bank 


Indicators 2011 2012 2013 2014 2015 


Revenues 93,000 111,600 130,200 148,800 156,240 

Gross Profit 51,600 61,080 72,240 83,400 87,570 

Net Income 30,211 14,510 24,570 34,530 37,489 


Operating Cash Flow 6,429 (13,056) (3,023) (1,023) 4,865 




Total Assets 253,211 259,721 279,925 308,688 340,177 


Total Equity 245,211 259,721 278,291 306,821 338,311 





Ready Mix Concrete Factory 5 


Project Name: 






PIC-2010-IO-086 

Ready Mix Concrete Factory 

Badri and Hania Co. 

Mr. Mahrus Abu Erjaileh 

Main Street, Khan Younis, Palestine 

Tel: +970-8-2052905 

Email: mcomp@hotmail.com 


The project will be established under the name “Mahrus Abu Erjaileh Company” 

and will produce ready-mix concrete to be delivered directly to construction sites. 

The concrete factory will be located in the southern Gaza Strip city of Khan Younis, 

and will serve mainly Khan Younis with the goal of expanding and serving other 

cities within the coming years. 

To be differentiated from competitors, the factory owners are aiming to offer other 

customized concrete types based on customers’ requested mix designs, in addition 

to the industrial standard ready-mix concrete. 

Establishing this facility, including purchasing all required equipment and machinery, 

will cost approximately US$ 1.5 million dollars. Therefore the partners are seeking 

a partnership with a strategic investor who can help fund this important initiative. 



Preparing the Land 2nd Quarter 2010 

Building and Construction Starting Date 2nd Quarter 2010 

Equipment and Furniture Procurement August 2010 




Mahrus Abu Erjaileh Company for Ready Mix Concrete will be registered by the Companies 


305

Registrar at the Ministry of National Economy. The company will be employing 25 employees 

including the truck mounted transit mixers drivers. 

Each of the partners, Mahrus Abu Erjaileh and Khaled Abu Erjaileh, owns a 50% stake in 

the company. 












































checked. 





industries. 


307

SWOT Analysis 


Strengths 

Weaknesses 

• Produces high-quality concrete 

• Large fund is needed 

• Strong focus on providing good service to the 

contractors and engineers 

• Investment timing is not optimal 


Opportunities 

Threats 

• High demand for construction materials • Political and economical situation 

• Effort to rebuild Gaza will require large • Shortage of raw materials due to Israeliquantities 

of building materials 

imposed blockade 

• Very high competition in this sector 


Indicators 2010 2011 2012 2013 2014 


Revenues 200,000 1,200,000 700,000 1,300,000 1,365,000 

Expenses 145,233 745,000 526,000 862,000 904,925 

Gross Profit 54,767 455,000 174,000 438,000 460,075 

Depreciation 40,084 120,252 120,252 120,252 120,252 

Net Income 14,683 334,748 53,748 317,748 339,823 


Operating Cash Flow (15,233) 425,000 (97,000) 398,000 470,408 




Total Assets 1,714,683 1,725,512 1,643,260 1,583,083 1,546,085 

Total Liabilities 0 0 22,333 22,333 22,333 

Total Equity 1,714,683 2,049,431 1,703,179 1,620,927 1,560,750 





Al-Ghadeer Housing Neighborhood 6 


Project Name: 






Debt US$ 8,000,000 

PIC-2010-IO-087 

Al-Ghadeer Housing Neighborhood 

Palestine Real Estate Investment Company 

(PRICO) 

Eng. Nidal Abu Lawi 

Al Ersal Street, Al-Bireh, Palestine 

P.O.Box 3687 Al-Bireh 

Tel: +970-2-2986505 

Fax: +970-2-2986506 

Email: nidal@prico.ps 

Website: http://www.prico.ps 


Palestine Real Estate Investment Company – PRICO is planning to establish Al- 

Ghadeer Housing Neighborhood at a land with a total area of 32 thousand square 

meters to include 400 residential units, public facilities, children playgrounds, and 

commercial and green areas. The Project is located in the area of the town of 

Jiffna, 5 km from the city center of Ramallah, and it is only 900 meters away from 

the main street connecting the city of Ramallah with the town of Bir Zeit. 

This housing project is targeting middle-income residents of the cities of Ramallah, Al- 

Bireh, Jerusalem and the surrounding areas from public and private sector employees. 

Establishing Al-Ghadeer residential area is part of PRICO’s strategy to invest in 

housing projects in the different cities of the West Bank and Gaza Strip so as 

to meet the growing demand of apartments in Palestine. Accordingly PRICO is 

seeking a partnership with a strategic/financing partner that can help in constructing 

Al-Ghadeer Housing Neighborhood in the Region of Ramallah and Al-Bireh. 



Preparing the Land 3rd Quarter 2010 

Building and Construction Starting Date 4th Quarter 2010 

Building and Construction Completion Date 2nd Quarter 2012 

Operations Start Date 2nd Quarter 2011 


309


Palestine Real Estate Investment Company (PRICO) is a pioneer Palestinian company 

engaged in the business of real estate, housing and development within Palestine. The 

Company has successfully executed a number of different residential and commercial 

projects in several Palestinian cities. Moreover, PRICO manages several real estate 

investments in Palestine and abroad, and owns two subsidiaries in Jerusalem and Jordan 

as well; PRICO Jerusalem and PRICO Jordan. The principal shareholder of the Company 

is Palestine Development and Investment Company (PADICO). 

Established in 1994 with a capital of JD 50 million, the company erected projects over an 

area of 592,000 sqm, with a total value exceeding USD 287 million and generating more 

than 10,200 jobs opportunities in addition to its 596 permanent employees. 

Through its high technical capabilities, experience and successful projects, PRICO has been 

rated as class “A” General Contracting (Buildings, Electro-Mechanical and Infrastructure 

works) company. 








































Whereas, Israeli construction products constitute 23% of the market, and the remaining 

is sold in Gaza markets. It is obvious that the industry does not export any of its products; 


country for export because of proximity, but the whole costs and requirements need to 

be checked. 


The majority of operating firms request financial resources for buying new machinery, 

whereas almost half of the industry need investment in developing their products, 

developing their market and get involved in some strategic partnerships with other related 

or inter-related industries. 


311

SWOT Analysis 


Strengths 

Weaknesses 

• PRICO’s long experience in real estate 


investment 

• Relatively short payback period compared to 

other investments 

• PRICO is able to provide financial facilitation 

for buyers 

• A residential neighborhood model, independent 

and secure 


Opportunities 

Threats 


• Demand on apartments is growing 

region 

• Prices of the apartments are affordable for low 

and middle income classes 

• People are looking for apartments in city 

suburbs 


Indicators 2010 2011 2012 2013 2014 


Revenues 0 5,072,887 8,877,552 10,145,774 7,609,330 

Expenses 7,144,393 11,929,060 5,489,180 760,226 572,717 

Gross Profit (7,144,393) (6,856,173) 3,388,372 9,385,547 7,036,613 


Net Income (7,144,393) (6,856,173) 3,388,372 9,385,547 7,036,613 


Operating Cash Flow (7,144,393) (6,593,842) 3,784,015 8,742,891 6,092,551 


Financing Cash Flow 7,144,393 11,929,060 2,413,669 (2,663,651) (2,823,470) 


Total Assets 0 5,072,887 10,874,928 17,596,824 21,809,967 

Total Liabilities 0 8,000,000 5,487,121 2,823,470 0 

Total Equity 0 (2,927,113) 5,387,806 14,773,353 21,809,967 


Return on Assets - - 42% 66% 36% 

Return on Equity - - 63% 64% 32% 


Rabeiyat Al Quds Neighborhood 7 


Project Name: 






Debt US$ 12,000,000 

PIC-2010-IO-088 

Rabeiyat Al Quds Neighborhood 


(PRICO) 




Tel: +970-2-2986505 

Fax: +970-2-2986506 




Palestine Real Estate Investment Company – PRICO is planning to establish 

Rabeiyat Al Quds Housing Neighborhood at a land with a total area of 27 thousand 

square meters to include 162 residential units distributed on 22 buildings, public 

facilities, playgrounds, and commercial and green areas. The Project is located in 

the Al- Sharfat near Beit Safafa in the city of Jerusalem. 

This housing project is targeting middle and high-income residents of the cities of 

Jerusalem and the surrounding from the different business sectors in Palestine. 

Establishing Rabeiyat Al Quds Neighborhood is part of PRICO’s strategy to invest 

in housing projects in the different cities of the West Bank and Gaza Strip so as 

to meet the growing demand of apartments in Palestine. Accordingly, PRICO is 


Rabeiyat Al Quds Housing Neighborhood in the region of Jerusalem. 



Preparing the Land 1st Quarter 2011 





313


























































checked. 





industries. 


315

SWOT Analysis 


Strengths 

Weaknesses 



investment 



• PRICO is able provide financial facilitation for 

buyers 


and secure 


Opportunities 

Threats 

• There is a high demand on apartments in • Restrictions by Israel over building in 

Jerusalem 

Jerusalem 


region 


Indicators 2010 2011 2012 2013 2014 


Revenues 0 9,796,681 13,062,241 13,062,241 13,062,241 

Expenses 11,808,934 7,152,871 8,492,426 10,898,408 4,023,069 

Gross Profit (11,808,934) 2,643,809 4,569,815 2,163,833 9,039,172 


Net Income (11,808,934) 2,643,809 4,569,815 2,163,833 9,039,172 


Operating Cash Flow (10,426,730) 1,546,602 3,691,103 1,335,314 8,554,676 


Financing Cash Flow 11,808,934 6,858,001 5,125,711 7,383,776 15,084 


Total Assets 0 9,501,811 19,197,337 28,744,945 37,799,200 

Total Liabilities 0 12,000,000 9,913,312 7,680,555 5,291,506 

Total Equity 0 (2,498,189) 9,284,025 21,064,390 32,507,695 





Al-Masayef Residential Project 8 


Project Name: 






Debt US$ 1,000,000 

PIC-2010-IO-089 

Al-Masayef Residential Project 


(PRICO) 

Mr. Ayman Haj Ali 


P.O. Box 3687, Al-Bireh 

Tel: +970-2-2986505 

Fax: +970-2-2986506 

Email: ayman@prico.ps 



Palestine Real Estate Investment Company – PRICO is planning to start with 

phase 2 of Al-Masayef Residential Project. The aim of the project is to construct 

3 buildings with a total number of 33 residential apartments; the space of each 

apartment is between 160 and 200 square meters. This Project is located in 

Al- Masayef Neighborhood in the city of Al-Bireh. 

This housing project is targeting middle-income residents of the cities of Ramallah, 

Al-Bireh, Jerusalem and the surrounding areas from public and private sector 

employees. 

Establishing Al-Masayef Residential Project is part of PRICO’s strategy to invest 

in housing projects in the different cities of the West Bank and Gaza Strip so as 

to meet the growing demand of apartments in Palestine. Accordingly, PRICO is 


Al-Masayef Residential Project in the proposed area. 



Preparing the Land 3rd Quarter 2010 

Building and Construction Starting Date 3rd Quarter 2010 

Building and Construction Completion Date 1st Quarter 2012 



317






















































Whereas, Israeli construction products constitute 23% of the market, and the remaining 

is sold in Gaza markets. It is obvious that the industry does not export any of its products; 


country for export because of proximity, but the whole costs and requirements need to 

be checked. 







319

SWOT Analysis 


Strengths 

Weaknesses 



investment 




buyers 


Opportunities 

Threats 



region 

• Prices of the apartments are affordable for 

middle income classes 


Indicators 2011 2012 2013 2014 2015 


Revenues 0 1,891,998 3,153,330 1,261,332 0 

Expenses 3,459,998 1,137,995 203,898 148,013 0 

Gross Profit (3,459,998) 754,003 2,949,432 1,113,319 0 


Net Income (3,459,998) 754,003 2,949,432 1,113,319 0 


Operating Cash Flow (3,459,998) 958,410 2,689,948 962,350 0 


Financing Cash Flow 3,459,998 554,565 (514,563) 0 0 


Total Assets 0 1,308,568 3,743,437 4,856,756 4,856,756 

Total Liabilities 1,000,000 514,563 0 0 0 

Total Equity (1,000,000) 794,005 3,743,437 4,856,756 4,856,756 


Return on Assets - 115% 117% 26% - 

Return on Equity - 95% 79% 23% - 


Gaza Residential Towers 9 


Project Name: 






Debt US$ 7,000,000 

PIC-2010-IO-090 

Gaza Residential Towers 


(PRICO) 



P.O. Box 3687, Al-Bireh 

Tel: +970-2-2986505 

Fax: +970-2-2986506 




Palestine Real Estate Investment Company – PRICO is planning to establish 

200 residential apartments distributed on five towers. The project will include, in 

addition to the towers, public facilities, children playgrounds, and green areas. 

The Project is located in Al- Mashtal in the city of Gaza with a view on the 

Mediterranean Sea. 

This housing project is targeting low and middle-income residents of the cities of 

Gaza and the surrounding areas from the public and private sector employees. 

Establishing Gaza residential towers is part of PRICO’s strategy to invest in 

housing projects in all cities of the West Bank and Gaza Strip to meet the growing 

demand on apartments in Palestine. Accordingly, PRICO is seeking a partnership 

with a strategic investment partner that can help in constructing Gaza Residential 

Towers in the of Gaza Strip. 




Building and Construction Starting Date 1st Quarter 2011 

Building and Construction Completion Date 1st Quarter 2013 



321





















































The industry’s main market is the West Bank. It comprises 73% of the total market 

share. Whereas, Israeli construction products constitute 23% of the market, and the 

remaining is sold in Gaza markets. It is obvious that the industry does not export any 

of its products; due to the extensive heavy transport costs required. Jordan could 

represent a potential country for export because of proximity, but the whole costs and 

requirements need to be checked. 







323

SWOT Analysis 


Strengths 

Weaknesses 



investment 




buyers 


Opportunities 

Threats 

• Israeli control over the different access 

• The high demand on apartments in Gaza 

points to Gaza Strip 

• Prices of the apartments are affordable for • Economical and political instability in 

limited and middle income classes 

Gaza 

• Limitations on importing construction 

materials into the Gaza Strip 

• Blockade over Gaza Strip 


Indicators 2011 2012 2013 2014 2015 


Revenues 0 3,948,778 7,020,050 6,581,296 4,387,531 

Expenses 6,838,810 7,581,438 2,885,467 324,038 445,980 

Gross Profit (6,838,810) (3,632,660) 4,134,583 6,257,258 3,941,551 


Net Income (6,838,810) (3,632,660) 4,134,583 6,257,258 3,941,551 


Operating Cash Flow (6,838,810) (3,266,674) 4,211,560 5,762,691 3,399,013 


Financing Cash Flow 6,838,810 7,581,438 380,983 (2,330,695) (2,470,536) 


Total Assets 0 3,948,778 8,464,344 12,390,908 13,861,922 

Total Liabilities 0 7,000,000 4,801,231 2,470,536 0 

Total Equity 0 (3,051,222) 3,663,113 9,920,371 13,861,922 





Al- Naqourah Housing Neighborhood 10 


Project Name: 






Debt: US$ 10,000,000 

PIC-2010-IO-091 

Al- Naqourah Housing Neighborhood 


(PRICO) 




Tel: +970-2-2986505 

Fax: +970-2-2986506 




Palestine Real Estate Investment Company – PRICO is planning to establish Al- 

Naqourah Housing Neighborhood in a total area of 53 thousand square meters to 

include 482 residential units distributed on 37 buildings, public facilities, playgrounds, 

and commercial and green areas. The Project is located in the area of the town of 

Al-Naqourah, north-west to the city of Nablus and 8 km from its center. 

This housing project is targeting middle-income residents of the cities of Ramallah, Al- 

Bireh, Jerusalem and the surrounding areas from public and private sector employees. 

Establishing Al- Naqourah Neighborhood is part of PRICO’s strategy to invest in 

housing projects in different cities of the West Bank and Gaza Strip to meet the 

growing demand for apartments in Palestine. Accordingly, PRICO is seeking a 

partnership with a strategic/financing partner that can participate in constructing 

Al- Naqourah Neighborhood Project in the region of Nablus. 








325


The Palestine Real Estate Investment Company (PRICO) is a pioneer Palestinian company 






is the Palestine Development and Investment Company (PADICO). 

Established in 1994 with a capital of JD 50 million, the company has implemented projects 

over an area of 592,000 sqm, with a total value exceeding USD 287 million and generating 

more than 10,200 jobs in addition to its 596 permanent employees. 





The construction sector is dynamic and is still at an early development stage. It is roughly 

estimated that the total number of industrial firms working in the construction sector equals 

350 working facilities, regardless the size and the field of specialty. 








































checked. 





industries. 


327

SWOT Analysis 


Strengths 

Weaknesses 



investment 



• PRICO is able to provide Financial facilitation 

for buyers 


and secure 


Opportunities 

Threats 



region 

• Check points surrounding the city of 

• Prices of the apartments are affordable for low 

Nablus constraining the movement of its 

and middle income classes 

residents 

• The residential area is outside the city 


Indicators 2011 2012 2013 2014 2015 


Revenues 0 5,820,440 7,275,550 10,913,325 8,003,105 

Expenses 7,870,176 11,009,382 9,120,442 851,757 592,061 

Gross Profit (7,870,176) (5,188,942) (1,844,892) 10,061,567 7,411,043 


Net Income (7,870,176) (5,188,942) (1,844,892) 10,061,567 7,411,043 


Operating Cash Flow (7,870,176) (4,929,369) (1,372,049) 9,845,761 6,409,631 


Financing Cash Flow 7,870,176 11,009,382 6,834,527 (2,423,070) (2,568,454) 


Total Assets 0 5,820,440 10,810,075 18,448,572 23,291,162 

Total Liabilities 0 10,000,000 7,714,085 5,291,015 2,722,561 

Total Equity 0 (4,179,560) 3,095,990 13,157,557 20,568,601 


Return on Assets - - (22%) 69% 36% 

Return on Equity - - (60%) 76% 36% 


Switch Boards and Electrical Panels 11 


Project Name: 






Debt US$ 152,000 

PIC-2010-IO-092 

Switch Boards and Electrical Panels 

Electro Mechanical Engineering Company - 

ELEMCO 

Mr. Elias Abu Al Zuluf 

Schools St. Al- Sahel, Beit Jala, Palestine 

Tel: +970-2-2740555 

Fax: +970-2-2777227 

Email: info@elemco.ps 

Website: http://www.elemco.ps 


Electro Mechanical Engineering Company (ELEMCO) is one of the leading 

producers of switch boards and electrical panels in Palestine. The company’s 

main products include: 

• Main and subsidiary distribution panels; 

• Control panels; 

• K.W.H Meter for residential units; 

• Public and private telephone panels; 

ELEMCO is planning to invest in expanding the factory by adding a new production 

line to increase the quantity and quality of its products. The installation of the new 

line will have a dramatic change in the production process from unit production to 

mass production. 

The company will add a new collection of products for its clients, including 

importing and selling electrical spare parts, producing aluminum frames, water pipe 

collectors, and cable trunks. The company’s current clients are mainly engineers, 

contractors, and real estate developers (houses, buildings, commercial centers, 

other projects). As they are starting with mass production, they will soon be selling 

via retailers as well as targeting Israel and Jordan as export markets. 


329



Preparing the Place 3rd Quarter 2010 

Equipment procurement 4th Quarter 2010 



Electro Mechanical Engineering Company Ltd. was established in 1986 in Bethlehem to be 

an industrial and economic platform for growth in Palestine. 

The company is made up of the following departments dedicated to different product lines: 

• Internal Industrialization Department; 

• Internal Panel Wiring Department; 

• Sheet Iron Corner & Selected Profile Production Department 

• Special Selling Department for Supplying and Selling Electrical Spare Parts 

• Electrical Construction Department 

• Special Painting Department 

The company is currently working on developing and adding a new section for alternative 

energy (solar energy). 












































checked. 







331

SWOT Analysis 


Strengths 

Weaknesses 

• ELEMCO experience in this area of production • The need for substantial funds 

• Short payback period 


Opportunities 

Threats 

• Demand is tied to ongoing growth in real estate • Economic and political instability in the 

development 

region 

• Imported products mainly from China 

• Opening new export markets 

and Turkey 



Indicators 2010 2011 2012 2013 2014 


Revenues 1,380,000 1,580,000 1,817,000 2,089,550 2,298,505 

Expenses 249,700 1,096,000 1,272,483 1,463,268 1,681,546 

Gross Profit 1,130,300 484,000 544,517 626,282 616,959 

Depreciation 10,333 32,167 32,167 32,167 32,167 

Net Income 1,119,967 451,833 512,350 594,115 584,792 


Operating Cash Flow 1,130,300 484,000 545,100 626,865 617,542 

Investing Cash Flow (380,000) (35,000) 0 0 0 



Total Assets 1,465,126 1,882,119 2,359,628 2,918,903 3,468,855 


Total Equity 1,340,285 1,785,968 2,293,786 2,885,079 3,468,855 





Artificial Stone Manufacturing 12 


Project Name: 






PIC-2010-IO-093 

Artificial Stone Manufacturing 

Diamond Group Company 

Mr. Hisham M. M. Dawoud 

Omar Al-Mukhtar St. 


Mobile: +970-59-9679448 

Email: Diamond_group_pal@yahoo.com 


Diamond Group Company is seeking a financing partner to assist in the establishment 

of a company that will produce high quality artificial stones as blocks and slabs 

that are used in construction. These slabs and colorful stones are currently not 

produced anywhere in Palestine, making the company the pioneer in Palestine, 

and with little competition from an Israeli manufacturer whose supply covers only 

20% of the demand of the local market. Most of the raw materials required for 

operation are available locally, except for a couple of coloring materials that have 

to be imported from abroad. The company will target the local Palestinian market, 

Israel and Jordan. 

The fact that the raw materials are locally available will bring the running costs 

down thus enabling the company to aggressively provide high quality products at 

competitive prices. 




12 months 


Diamond Group Co. was established in Hebron, in February 1999. Diamond Group Company 

started its operations as a distributor of small ceramic, specifically designed for kitchens 

and bathrooms, and later the company became a distributor of ceramic tiles. 


333

In 2003, the owner of the company expanded the operations of the company to the design 

and manufacture of fountains. Diamond Group was the pioneer in this field in Palestine. 

In 2006, the company further expanded its operations to the field of stone decorations as 

well as other marble based products. 









































sold in Gaza markets. It is obvious that the industry does not export any of its products; due 

to the extensive heavy transport costs required. Jordan could represent a potential country 

for export because of proximity, but the whole costs and requirements need to be checked. 



almost half of the industry need investment in developing their products, developing their market 

and get involved in some strategic partnerships with other related or inter-related industries. 

SWOT Analysis 


Strengths 

Weaknesses 

• Slabs and colorful stones are not produced 

• Owners lacks financial resources 

anywhere else in Palestine 



Opportunities 

Threats 

• There is a growing demand for these products • Political instability 

• Decrease the dependence of Palestinian 

companies on Israel and other producers of • Tough foreign competition 

similar products 


Indicators 2010 2011 2012 2013 2014 


Revenues 0 770,000 985,600 1,261,568 1,324,646 

Gross Profit 0 433,800 582,160 777,440 816,312 

Net Income 0 188,800 296,160 454,240 481,952 



Investing Cash Flow 0 (1,700,000) 0 0 0 

Financing Cash Flow 0 1,700,000 0 0 0 


Total Assets 0 1,888,800 2,184,960 2,639,200 3,121,152 


Total Equity 0 1,888,800 2,184,960 2,639,200 3,121,152 





335

Commercial Building In An 

Industrial Area 13 


Project Name: 






PIC-2010-IO-094 

Commercial Building In An Industrial Area 

CGC for Trade and Investment 

Mr. Mohammad Hamada 

Jerusalem, Palestine 

Tel: +972-54-5774160 

Email: info@alqudsliftsco.com 


City Gates Center is seeking an investor to assist in the establishment of a 

commercial building in the existing industrial area of Ramallah City/Beitunia. 

The project will target mainly SMEs with relatively small manufacturing production 

lines, as well as industrial manufacturers and other business operators looking to 

own a location. This will be especially beneficial to small companies and factory 

owners as it will enable them to purchase their own space, as opposed to leasing 

it at a high monthly cost. 

Currently there is no competition for this type of commercial building in the entire 

industrial area of Beitunia. The City Gates Center is not only a profitable venture 

given the high demand for SME business space in Ramallah, but the fact that it 

facilitates small companies’ acquisition of their own location also serves to boost 

local industry and private sector as a whole. 



Completion of construction phase 20 months 


CGC Company for Trade and Investment Inc. was established with the goal of using capital 

and other resources to contribute towards the building of Palestine’s future. CGC aims to 

play a role in providing the best necessary needs for the commercial services of companies 

and offices. 


One of its subsidiaries, the Al Quds Lifts Company, is one of the leading elevator companies 

in Palestine. In addition, they own a majority stage in International Elevators Company, the 

exclusive agent of the renowned Swiss company Schindler. 

The City Gate Center building was established following extensive market research which 

indicated the demand for office space for foreign representatives and organizations needing 

quick access to both Ramallah and Jerusalem. A motel will be built by adding 2 floors to the 

existing building, which will also make it a convenient location for travelling/visiting business 

associates of the CGC’s existing tenants. 




































337









checked. 





industries. 


SWOT Analysis 


Strengths 

Weaknesses 

• Owner has extensive experience in both • Owners lacks sufficient financial 

industrial and real estate sectors 

resources 

• Ideal location in heart of Beitunia industrial 

zone 


Opportunities 

Threats 

• High demand for SME industrial manufacturer 


business space for sale 

• Availability of labor 


Indicators 2010 2011 2012 2013 2014 


Revenues 0 0 3,655,000 3,655,000 7,310,000 

Gross Profit 0 0 3,655,000 3,655,000 7,310,000 

Net Income 0 0 3,655,000 3,655,000 7,310,000 


Operating Cash Flow 0 0 3,655,000 3,655,000 7,310,000 


Financing Cash Flow 2,900,000 5,730,000 0 0 0 


Total Assets 2,900,000 8,630,000 12,285,000 15,940,000 23,250,000 


Total Equity 2,900,000 8,630,000 12,285,000 15,940,000 23,250,000 





339

Royal Villas, Royal Home, and Royal 

Business Center 14 


PIC-2010-IO-095 

Project Name: 

Royal Villas, Royal Home, and Royal Business 

Center 


Royal Group 

Royal Group 

Tel: +970-2-2970303 


Fax: +970-2-2970309 

Email: info@royalgroup.ps 

Website: www.royalgroup.ps 





The project is composed of three sub-projects; the Royal Villas, Royal Home, and 

Royal Business Center. 

The Royal Villas project is a fabulous, modern and state of art residential 

community concept to be located on a wonderful view in the heart of the West 

Bank city of Ramallah in Palestine. The Royal Villas are 100 meters away from 

the Future Schools in Al-Tireh neighborhood of Ramallah and directly in front of 

Birzeit University employees’ residential compound. It will be built in a newly 

developed and quiet residential area and will be equipped with the highest quality 

of technology and provide top services. 

The Royal Villas will include high-quality and affordable villas and detached 

villas that overlook the beautiful nature of Palestine with its magic unforgettable 

western view. The project will be constructed on a total of 12,500 square meters of 

residential villas classified area. Royal Villas with its great architecture and modern 

facilities ensure a comfortable home for middle and upper income residents. 

The Royal Villas will include around 30 villas and detached villas with different 

areas ranges from 250 square meters up to 450 square meters. Each Villa will 

consist of two stories in addition to a roof and a basement; each will have a private 

garden, a parking lot and a number of open terraces with the possibility to add 

indoor swimming pool. All interior designs and other details will be discussed 

separately according to individual buyer needs. 

Royal Home is a residential project that will be over 2,000 square meter in Al- 

Masyoun which is a developed residential area in Ramallah, the royal home consists 

of two separated buildings which will be built according to the best standards and 


using the high quality materials. The project will consist of 24 apartments; each 

apartment space will be 200 square meters with super deluxe finishing and each 

apartment will have its own view. 

The Royal Business Center is an integrated building of offices with space 

varies from 50 square meters to 850 square meters which is the space of the 

floor. The centre will be built in Al-Masyoun near the main business district in 

Ramallah. The centre will be built over a total of 10,000 square meter divided 

to 9 floors of sophisticated offices beside the parking areas. What distinguishes 

Royal Business Centre from other centers is that it will offer different spaces for 

purchasing instead of renting with installments that will not exceed the renting 

cost in the same area. 


Royal Villas Summer 2011 

Royal Home September 2010 – December 2011 

Royal Business Centre March 2011 – March 2013 


The success of Royal Villas represented in the selling of most villas encourage the owners 

to establish Royal Group for Construction and Contracting (RGCC), the group want to 

offer distinguished project in developed areas with great architect designs which will be 

implemented using the best materials in order to have a building with high quality. After 

one year of Royal Villas the group announces their new projects, Royal Home and Royal 

Business Centre in Al-Masyoun. 



sector equals 350 working facilities regardless of their size and the field of specialty. Whereas 

the sector is distributed all over the West Bank, and the average existing life of industry is 

15 years. 






Quality is so important in this sector. Quality in most cases is a request by the designer and 

it is one of the procurement qualification criteria. Not all firms have obtained compliance 

with the Palestinian Standards (PS) for their products, and even those who obtained it 


341

are hardly able to maintain it. Apart from ISO 9001:2000, which is requested by some 

industry operators, most of the international certifications are not mandatory. Environmental 

management systems are needed in this industry since some parts of it are considered as 

pollutant industries; ISO 14000 could be suitable for large firms only. It is worthy to mention 

that the country is moving towards reconstruction and rehabilitation processes in Gaza Strip 

which will need a huge amount of building materials. Moreover, the plans to build new cities 

and boroughs will also double the potential demand for construction materials. The cluster 

is so important for growth since it carries significant forward and backward linkages. 


The total utilized capacity of this sector is estimated at 45%. Whereas, the average 

employed labor force is estimated at 22 workers per firm. The number of work force for the 

sample ranged between 16 and 28. This means that any increase in production capacity 

will increase substantially the number of workers in the sector. It is quite noticeable that 

there are certain deviations in the technology and capacity of production in some fields, for 

example bricks production, whereas the deviation is negligible in the ready mix concrete. 

Construction is a cluster with strong growth potential and readiness for collective action 

and with above-average performance on key factors related to West Bank and Gaza 

circumstances. Its strong growth potential ratings are based not only on global forecasts but 

also on the local context, which includes a diversified product and service base. Likewise, 

the past collaboration of its firms and support institutions translate into relationships that 

should propel fruitful and immediate coordinated activities. With history of labor absorption 

reaching more than one-fifth of workforce, construction is positioned to resume its vital role 

in job creation, although the cluster’s fortunes do fluctuate with the political context. 




sold in Gaza markets. It is obvious that the industry does not export any of its products; it 

is a heavy transport costing industry. Jordan could represent a potential country for export 

because of proximity, but the whole costs and requirements need to be checked. 





industries. 


SWOT Analysis 


Strengths 

Weaknesses 

• The villas built in a newly developed area and • Lack of additional financial resources 

in quite neighborhood 


• The commercial buildings will be built in 

business area in which many of the big 

companies and banks have offices and 

branches 

• The facilities will be equipped with the highest 

quality of technology and provide top services 


Opportunities 

Threats 

• High demand on houses in general in West 


Bank 

• The value of prosperities in Palestine 

continuous to rise 


Indicators 2010 2011 2012 2013 2014 


Revenues 6,000,000 4,000,000 6,530,000 4,620,000 3,080,000 

Gross Profit 1,720,000 1,040,000 1,860,000 1,973,000 1,440,000 

Net Income 1,442,700 848,400 1,537,200 1,640,100 1,209,600 


Operating Cash Flow (5,857,300) (851,600) 6,037,200 4,098,276 2,848,384 


Financing Cash Flow 10,000,000 5,600,000 (1,500,000) (1,600,000) (1,200,000) 


Total Assets 11,442,700 17,891,100 17,928,300 17,968,400 17,978,000 


Total Equity 11,442,700 17,891,100 17,928,300 17,968,400 17,978,000 





343

Al Mashtal Chalets 15 


Project Name: 






Debt US$ 2,000,000 

PIC-2010-IO-096 

Al Mashtal Chalets 


(PRICO) 



P.O. Box 3687 Al-Bireh 

Tel: +970-2-2986505 

Fax: +970-2-2986506 




In 2005 Palestine Real Estate Investment Company – PRICO began the 

establishment of 245 chalets in Gaza. The project will include, in addition to the 

chalets, public facilities, swimming pools, restaurant, Café and multipurpose hall. 

The Project is located in Al- Mashtal near Mövenpick hotel in the city of Gaza with 

a view on the Mediterranean Sea. This project was expected to end in 2007, but 

the political situation in Gaza and the lack of needed construction material delayed 

the work progress big time. 

This chalets project is targeting middle-income residents of the cities of Gaza and 

the surrounding areas from the public and private sector employees. 

Establishing Al- Mashtal Chalets is part of PRICO’s strategy to invest in housing 

projects in all cities of the West Bank and Gaza Strip to meet the growing demand 

on apartments in Palestine. Accordingly, PRICO is seeking a partnership with a 

strategic/financing partner that can help in constructing Al Mashtal Chalets in Gaza. 





Operations Start Date 3rd Quarter 2011 











































345

















checked. 





industries. 


SWOT Analysis 


Strengths 

Weaknesses 



investment 


• The project is on hold since 2007 


• PRICO is able to provide financial facilitation 

for buyers 

• Low competition 

Opportunities 


Threats 

• Israeli control over the different access 

points to Gaza Strip 

• Economical and political instability in 

Gaza 

• Limitations on importing construction 

materials into the Gaza Strip 

• Blockade over Gaza Strip 


Indicators 2010 2011 2012 2013 2014 


Revenues 0 680,625 1,588,124 1,746,937 1,905,749 

Expenses 6,565,542 5,688,637 311,609 292,090 271,204 

Gross Profit (6,565,542) (5,008,012) 1,276,515 1,454,847 1,634,545 

Depreciation 0 (300,000) (300,000) (300,000) (300,000) 

Net Income (6,565,542) (5,308,012) 976,515 1,154,847 1,334,545 


Operating Cash Flow (6,565,542) (3,881,074) 783,975 942,624 1,012,661 




Total Assets 0 (324,010) 170,516 809,636 1,592,352 

Total Liabilities 2,000,000 1,549,544 1,067,556 551,828 0 

Total Equity (2,000,000) (1,873,544) (897,039) 257,807 1,592,352 


Return on Assets - - - 236% 111% 

Return on Equity - - - 448% 84% 


347

PRICO House 2 16 


PIC-2010-IO-097 

Project Name: PRICO House 2 



(PRICO) 





Tel: +970-2-2986505 

Fax: +970-2-2986506 






Debt US$ 4,000,000 


The Palestine Real Estate Investment Company – PRICO is planning to establish 

PRICO House (2) in Al-Masyoun Neighborhood in Ramallah, a 15 floor complex 

plus a roof commercial building. The commercial building will offer spaces for 

lease and sale to cater for companies and individual businesses. 

This project is targeting a tenant client base of middle and high income companies, 

organizations and institutions. including such as: corporations, financial institutions, 

consulates, representative offices, international and NGOs/Agencies. 

Establishing PRICO House (2) is part of PRICO’s strategy to invest in real estate 

projects in all cities of the West Bank and Gaza Strip to meet the growing demand 

in the Palestinian market. Accordingly, PRICO is seeking a partnership with a 

financing partner that can help in constructing PRICO House (2) in the greater 

Ramallah urban area. 




Building and Construction Starting Date 1st Quarter 2011 

Building and Construction Completion Date 3rd Quarter 2012 




Palestine Real Estate Investment Company – PRICO is planning to start with phase 2 of 

Al-Masayef Residential Project. The aim of the project is to construct 3 buildings with a total 

number of 33 residential apartments; the space of each apartment is between 160 and 200 

square meters. This Project is located in Al- Masayef Neighborhood in the city of Al-Bireh/ 

Ramallah. 

This housing project is targeting middle-income residents of the cities of Ramallah, Al-Bireh, 

Jerusalem and the surrounding areas from public and private sector employees. 

Establishing Al-Masayef Residential Project is part of PRICO strategy to invest in housing 

projects in the different cities of the West Bank and Gaza Strip so as to meet the growing 

demand of apartments in Palestine. Accordingly, PRICO is seeking a partnership with a 

strategic/financing partner that can help in constructing Al-Masayef Residential Project in 

the proposed area. 





























349

eady mix concrete is negligible. Construction is a cluster with strong growth potential and 















checked. 





industries. 


SWOT Analysis 


Strengths 

Weaknesses 



investment 



• Strategic location in Al Masyoun Neighborhood 

• SMART building is fully equipped with the latest 

systems and high tech electro-mechanical 

systems 


Opportunities 

Threats 

• Demand is growing for similar commercial • Economical and political instability in the 

buildings in the area 

region 


Indicators 2011 2012 2013 2014 2015 


Revenues 0 2,039,921 4,094,612 4,107,019 1,795,076 

Expenses 9,299,537 1,924,994 522,398 534,227 503,736 

Gross Profit (9,299,537) 114,927 3,572,214 3,572,792 1,291,340 

Depreciation 0 90,179 180,359 180,359 180,359 

Net Income (9,299,537) 24,747 3,391,855 3,392,433 1,110,981 


Operating Cash Flow (9,299,537) 944,087 3,084,538 2,883,050 894,913 




Total Assets 0 1,029,647 3,677,250 6,273,333 6,532,220 

Total Liabilities 4,000,000 3,304,437 2,560,185 1,763,835 911,741 

Total Equity (4,000,000) (2,274,790) 1,117,065 4,509,498 5,620,479 





351

Sinokrot Trade and Service Compound 17 


Project Name: 






PIC-2010-IO-098 

Sinokrot Trade and Service Compound 



Directors 

Tel: +970-2-2955701 

Fax: +970-2-955702 

Mobile: +970-59-9279006 




SGG is looking for a strategic investor to partner with, in establishing a landmark 

project in Jerusalem through constructing and operating a trade and services 

compound that responds to different daily needs of the residents of Jerusalem, its 

visitors, and users of Ramallah-Jerusalem street. 

The proposed start-up project is intended to be established on 3 dunums of land 

that is owned by SGG and is located in a very prime location in Jerusalem on the 

main Ramallah-Jerusalem street. 

The overall objective of the project is to construct and operate a 5000 square 

meters compound that is comprised of the following facilities: 

1. 

2. 

3. 

4. 

2000 square meters Health Center Facility, providing sports and recreational 

programs and facilities for children, men, and women. 

1500 square meters Multi-Purpose Hall providing all types of hospitality 

services for weddings, training, workshops, seminars, meetings, and 

others. 

1000 square meters Supermarket offering all grocery items at one 

location. 

500 square meters Coffee Shop serving the users and visitors of the 3 

facilities as well as external guests. 



Construction Licenses and Permits 2011 

Infrastructure Development 2011 

Building and Construction Date 2011 

Building and Construction Completion Date 2012 

Furniture and Equipment Procurement 2012 

Operations Start Date 2013 


The Chairman of SGG, Mr. Mazen Sinokrot was appointed Minister of National Economy 

until March 2006 as well as the Chairman of the Board for the Palestine Standards Institute, 

Palestine Investment and Promotion Agency, Palestine Industrial Zones, and Free Zones 

Authority. 

Mr. Sinokrot is the Chairman of Sinokrot Global Group (SGG); the largest family owned 

business group in Palestine established in 1982 based in Ramallah with 35,000 sqm of 

industrial buildings, 800 employees supported by a modern management and marketing 

systems covering more than 30 export markets in addition to the local market. 








Jerusalem’s historical, cultural, and religious importance makes it unique and ideal place to 

invest. With proper risk assessment and management there is high potential for significant 

financial return. Investment is vital to generate employment and improve living standards. 

There is also potential for high social return as investment would contribute to the preservation 

of Jerusalem and support efforts to peace and stability. 

Currently local population and their families have limited access to services and facilities 

in their neighborhoods. Demand is thus high. There is a greater need for shopping centers 

and entertainment. The young population means that there is significant potential from 

the development of retail services, family entertainment facilities, and food and drink 

establishments. With a growing workforce there is also potential from investment in 

professional services, like call centers or ICT companies. There is currently a lack of office 

buildings with many businesses using private residences as their base. 

Investment opportunities in the services sector include the opening of new private schools 

and shopping centers, development of commercial office space, and establishment of call 

centers. 


353

SWOT Analysis 


Strengths 

Weaknesses 

• Prime location of the project 

• Long and complicated licensing process 

• Long management and market experiences of 

• Tight implementation plan 

the owners 

• Diversification and integration of services 

provided 

• Financial and management support of SGG 

• Ability to use joint infrastructure and human 

resources for the different facilities 

• Flexibility in designing and constructing the 

facilities 


Opportunities 

Threats 

• Israeli action in isolating and closing 

• Increasing demand on food and entertainment 

Jerusalem 

facilities in Jerusalem 

• High payroll and operating expenses in 

• Lack of alternatives 

Jerusalem 

• Very limited competition 

• Strict laws and regulations 

• Increasing number of local visitors to 

Jerusalem 

• Increasing tendency towards buying all needs 

from one location 

• High percentage of youth 


Indicators 2010–2012 2013 2014 2015 2016 


Revenues 0 1,550,000 1,765,000 1,910,000 2,196,500 

Gross Profit 0 1,226,000 1,376,000 1,475,500 1,696,825 

Net Income 0 522,060 603,048 652,299 773,572 






Total Assets 6,800,000 6,822,000 6,825,108 6,827,407 6,850,979 


Total Equity 6,800,000 6,822,000 6,825,108 6,827,407 6,850,979 


Return on Assets 0% 7.65% 8.84% 9.55% 11.29% 

Return on Equity 0% 7.65% 8.84% 9.55% 11.29% 


Fine Gravel Manufacturing 18 


Project Name: 






PIC-2010-IO-099 

Fine Gravel Manufacturing 

Mousa Mohammad Salem Hreizat 

Yatta Main Road 


Mobile: +970-59-9827242 


Mousa Mohammad Salem Hreizat is seeking a financing partner that will assist in 

establishing a company to manufacture gravel and fine gravel, and Base course. 

These products are essential raw materials needed for construction. The company 

will target the local Palestinian market, mainly quarry owners and big real estate 

contractors. The company will also manage the logistics through its own vehicles, 

and will deliver their products anywhere in the West Bank. 

The competition in this sector is relatively low, due to the high demand which 

exceeds by far the available supply and which has become more noticeable during 

the past years. 

The company will use rubles and stone quarries leftovers as their main raw 

materials which is abundant in Hebron; the home of many stone quarries. 





Musa Mohammad Salem Hreizat was born in Yatta, Hebron. Mr. Hreizat is a successful 

business man who owns Al-Khomaysiyya Fuel Company and many stone Quarries known 

as al Injaas. 

Al- Khumasia for fuel is located in the entrance of Yatta, Hebron on the main street, and has 

been in business for more than 30 years. 


355









































to the extensive heavy transport costs required. Jordan could represent a potential country 

for export because of proximity, but the whole costs and requirements need to be checked. 






industries. 

SWOT Analysis 


Strengths 

Weaknesses 

• Raw materials are abundant in the local 

• Owner lacks financial resources 

Palestinian market 

• Strategic location of company as Hebron has 

many stone quarries 


Opportunities 

Threats 

• Demand of products is much higher than the 


supply 

• Labor is available at competitive cost 


Indicators 2010 2011 2012 2013 2014 


Revenues 647,500 724,000 1,071,250 1,337,500 1,404,375 

Gross Profit 228,100 202,850 480,700 746,450 783,773 

Net Income 57,792 13,696 145,246 339,749 362,282 






Total Assets 978,955 972,360 1,096,171 1,413,275 1,751,636 


Total Equity 890,662 904,359 1,049,604 1,389,353 1,751,636 





357

Autoclaved Aerated Concrete (AAC) 19 


Project Name: 






PIC-2010-IO-100 

Autoclaved Aerated Concrete (AAC) 

Watan for Investment and Development 

Al-Irsal Street 


Tel: +970-2-2965215 

Email: jeri@palnet.com 


Watan for Investment and Development is seeking a financing partner to assist 

in establishing a company that will manufacture Autoclaved Aerated Concrete 

(AAC) which although not a new building system, it is relatively new in the 

Palestinian Territories. 

A wide variety of AAC products will be manufactured under this new initiative, 

including walls, floors, roof plans, wall boards, standard blocks, and specialty 

blocks, including lintel, U-block and cored block. Panels reinforced with steel 

wire cages can be used to build structures as high as six stories. The proportions, 

forms and/or sizes of AAC can be adjusted during the production processes to 

meet the customers’ requirements. 

It is estimated that the consumption of Ytong Brick by the West Bank during 

the years before the uprising was about 224,000m per year. Currently, the 

expected demand on AAC bricks for roofs was calculated relative to the rate of 

consumption in the West Bank of construction materials over the past 10 years. 

The total demand on complex AAC products used in ceilings, walls, partitions 

(internal and external) is anticipated to amount to 188,000m in 2011 and will 

probably reach 500,000m over the next 10 years. 

The product was invented in Sweden in the mid-1920s and is currently produced 

all over the world. AAC is manufactured from lime, sand, cement, gypsum, foam 

and water to produce pre-cast blocks and panels. Residential and commercial 

buildings are commonly built with AAC, of which Ytong and Siporex are well 

known brands. 





12 months 


Watan for Development and Investment, an offshore holding company was founded in 2009, 

is involved in various commercial activities in Palestine and other Arab countries, including 

agriculture and industries such as construction and real estate development. Watan aims 

to contribute to the economic and social development of Palestine by building the economy 

and enhancing its competitiveness through the establishment of companies with potential 

for strong economic returns and positive community development impact. 

Watan was registered in Palestine as a public shareholding company with a capital of US$ 

100 million. The founders and strategic partners own 75%, while the remaining 25% equity 

stake is shared among public shareholders. 



























359
















to the extensive heavy transport costs required. Jordan could represent a potential country for 

export because of proximity, but the whole costs and requirements need to be checked. 





industries. 


SWOT Analysis 


Strengths 

Weaknesses 

• AAC is patented product 

• Limited available financial resources 

• Relatively low in cost compared to similar • New product in the local Palestinian 


market (low consumer awareness) 


Opportunities 

Threats 

• Growing demand for construction materials • Political instability 

• Rising prices for raw materials used in • Difficulty to insure industrial investments 

construction 



Indicators 2011 2012 2013 2014 2015 


Revenues 5,980,000 18,299,000 24,886,000 26,130,300 27,436,815 

Gross Profit 411,500 3,469,000 5,450,000 5,722,500 6,008,625 

Net Income (718,450) 2,118,050 3,869,050 4,095,200 4,323,658 


Operating Cash Flow (64,500) 2,772,000 4,523,000 4,749,150 4,986,608 


Financing Cash Flow 14,686,000 0 (3,000,000) (3,500,000) (4,000,000) 


Total Assets 13,967,550 16,085,600 16,954,650 17,549,850 17,882,508 


Total Equity 13,967,550 16,085,600 16,954,650 17,549,850 17,882,508 


Return on Assets (5.14) 13.17% 22.82% 23.33% 24.23% 

Return on Equity (5.14) 13.17% 22.82% 23.33% 24.23% 


361

Qalqilya Commercial Center 20 


Project Name: 



Total Cost of the Project: US $11,230,000 



PIC-2010-IO-101 

Qalqilya Commercial Center 




Mobile: +970-59-7916585 



Qalqilya Municipality is seeking a financing partner to assist in establishing a 

commercial center in the heart of Qalqilya. 

Many of the commercial buildings in the city of Qalqilya lack the appropriate 

facilities and services for visitors and tenants. Many of the buildings lack parking 

areas, elevator service, and most important requirements of the premises. 

Qalqilya Municipality is therefore seeking to build a commercial center that will 

provide services which include a shopping plaza, parking area and office spaces 

for renting on the top floors. The commercial building will improve the cities 

appearance as well as improving the current conditions of the buildings in Qalqilya. 

The building will give doctors and professionals the ability to rent out office spaces 

and be in the heart of the city making it easy for those interested to have easy 

access to the location. 

The commercial building aims to target local businesses, specialists (doctors) and 

shoppers who wish to rent out space in this newly established building in the 

center of town. The establishment’s customers will be local citizens, Palestinians 

from the West Bank as well as those living in Israel. 

The fact that the city of Qalqilya is very close to the green line also adds value 

to the commercial center since it will attract Palestinians living in Israel to visit 

the facility, enjoy the services available and give them the opportunity to open 

businesses and serve their own people. 




Establishment of Commercial Building 24 















standard of living and Qalqilya overall economy, they still suffer tremendously from the 


territories and in particular the city of Qalqilya. However, Qalqilya Municipality is making 



Palestinians have strong entrepreneurial talent and tradition, and cities and villages in the 

West Bank and Gaza are crowded with small shops and workshops. The majority (57%) of 

all the private, public, and NGO establishments in the Palestinian Territory operate in the 

field of internal trade. More than 80% of these establishments are in retail trade while 4% 

are wholesalers and the remaining firms sell and repair motor vehicles. 

Similar to Palestinian enterprises in general, internal trade establishments are predominantly 

small-scale activities, and 97% of them employ fewer than 5 people. Most of the persons 

engaged in this sector are men; only 7% are women. Internal trade establishments are 

found all over the Palestinian Territory, with approximately one third of enterprises, ad jobs, 

in the Gaza Strip. 

The sector has suffered from the internal and external closures imposed on the movement 

of people and goods in the West Bank and Gaza Strip. Israeli security procedures delay 

transportation and lead to large increases in transaction costs, which have reduced 

competitiveness. 


363

SWOT Analysis 


Strengths 

Weaknesses 

• The location of the building is in the heart of • The project is slightly expensive 

the city of Qalqilya and is very close to the compared with other commercial centers 

green line 

and buildings 

• The building will offer a high standard of 

services that are not available in many of the • Limited designs and building standards 

buildings in the city 

• The tough political and economic 

• The latest technology will be used in 

environment may affect the ability to 

constructing and managing the building 

attract tenants 


Opportunities 

Threats 

• The political and economic situation in 

• Professional office space is in high demand 

Palestine is unstable 

• There are not many modern and secured 

buildings available 


Indicators 2010 2011 2012 2013 2014 


Revenues 0 385,000 404,250 424,463 454,686 

Gross Profit 0 364,000 382,200 401,310 421,376 

Net Income 0 (7,837) 7,723 24,087 41,297 






Total Assets 11,230,000 11,222,163 11,229,885 11,253,973 11,295,269 


Total Equity 11,230,000 11,222,163 11,229,885 11,253,973 11,295,269 


Return on Assets 0.00% (0.07)% 0.21% 0.37% 0.52% 

Return on Equity 0.00% (0.07)% 0.21% 0.37% 0.52% 


Solid Waste Recycling - Nablus 21 


Project Name: 






PIC-2010-IO-102 

Solid Waste Recycling - Nablus 

PADICO Holding 

Mr. Abdallah Sha’rawi 

Tel: +970-2-2403336 

Fax: +970-2-2403363 

P.O.Box: 1708 Ramallah – Palestine 

Email: padico_ramallah@padico.com 

Website: http://www.padico.com 


PADICO is seeking a partnership with a strategic partner/investor to participate in the 

establishment of a solid waste recycling project that will provide suitable solutions 

to reduce the environmental burden that household and commercial solid waste 

pose in the Nablus governorate. Plastic, steel, and carbon waste will be sorted 

into recyclable components which can be reused as input materials, while organic 

waste will be transferred into compost. The recycling and composting facility will 

be established in northern Nablus. 75% of municipal solid waste discharged in the 

facility (150 tones) will be recycled, while the remaining 25% will be transferred to 

a dumping site. The project will be guided by partnership principles, particularly 

between the public and private sectors, and civil society associations. It aims to 

protect the environment, in addition to improving the quality of public services 

provided to all citizens of the area. 

This is considered as a pilot project in Palestine because it is the first to introduce 

a complete solid waste management system that offers recycling and composting 

services. On the supply side, the project will be the only source of locally produced 

compost and other recycled goods in the Palestinian territories. Previously, the 

majority of the demand for compost in the Palestinian agriculture sector was 

met through imports from the Israeli side. However, recent legislation passed by 

the Palestinian Authority has banned farmers from importing compost material 

produced in Israel. 


365


Land excavation June 2010 

Building Hangers July 2010 

Starting operations September 2010 











The Business Model 

The mission to develop the Palestinian economy is being fulfilled through a well-structured, 

focused, and resourceful group of associates and affiliates who invest in major sectors 

that are in line with PADICO’s overall strategy, including real estate, telecommunications, 

tourism, industry, and financial services. PADICO’s ability to generate profits depends to a 

great extent on the operations of its subsidiaries and affiliates. Although they have faced 

dire political and economic circumstances, some have managed to operate and generate 

revenues, whereas others have been adversely affected, especially those in the tourism 

and industry sectors. PADICO’s business model, which depends on sector diversification, 

has allowed it to become the leading investment and development company in Palestine. 

Its ability to achieve high returns during the past years, given the difficult conditions within 

which it operates, has made PADICO the model for investing in Palestine. 

The PADICO Advantage 

For a number of reasons, PADICO is unique compared to other Palestinian and international 

investment players. Firstly, its highly knowledgeable board of directors enjoys vast 

international experience in various sectors such as banking, real estate, etc. Secondly, its 

flexible investment strategy, characterized by diversification – within economic sectors or 

geographical areas – has allowed the company to operate and generate profits even under 

extremely difficult circumstances. For example, when the local economy was deteriorating 

in 2002, the management opted to invest in financial securities in the MENA region, parallel 

to its investments in Palestine, and thus secured the constant appreciation of its current and 

long-term assets. The most distinctive factor of PADICO is its ability to engage in high-risk 

investment opportunities, which are usually shunned by the local business community. This 

has been translated into investments in the infrastructure and tourism sectors. 


Approximately 1.4 million tons of municipal solid waste is estimated to have been generated 

in the Palestinian Territories in 2010 (875,000 tons in the West Bank, and 525,000 tons 


in the Gaza Strip). Waste composition varies widely. The majority of waste (up to 67%) is 

organic waste; paper/paperboard and plastics comprise up to 19% and 17% respectively of 

waste in the West Bank, but a much lower percentage in Gaza. Other materials comprise 

small fractions of the waste stream except in Gaza, where sand comprises 25% of waste. 












wastes (possibly including munitions) are known to be disposed of in these ways; in Gaza, a 

hazardous waste cell is used for disposal of hazardous wastes generated in the Gaza Strip. 

Composting and recycling are not undertaken in a formal sense; recycling by the informal 

sector occurs, but its impact on the waste stream has not been quantified. 


367

SWOT Analysis 


Strengths 

Weaknesses 

• High quality compost and recycled good • Project first of its kind 

• Competitive prices of recycled goods 

• Locally produced 


Opportunities 

Threats 

• High demand for compost 

• Political challenges 

• Restrictions on imports of Israeli compost • People’s acceptance of recycled goods 

• No local production 

• Scavenger activity 

• Agricultural activity 



Indicators 2010 2011 2012 2013 2014 


Revenues 1,372,260 1,457,144 1,555,776 1,697,296 1,782,161 


Gross Profit 717,463 756,511 806,099 895,141 923,855 


Net Income 415,123 444,733 482,333 549,851 571,624 



Financing Cash Flow (1,700,000) 222,366 241,167 274,926 285,812 



Total Assets 2,503,057 3,037,202 3,602,134 4,222,350 4,860,393 


Total Equity 2,002,446 2,460,134 2,917,729 3,420,104 3,936,919 





Tertiary Waste Water Treatment 

Project – Jenin 22 


Project Name: 





PIC-2010-IO-103 

Tertiary Waste Water Treatment Project – Jenin 

PADICO Holding 

Mr. Abdallah Sha’rawi 

Tel: +970-2-2403336 

Fax: +970-2-2403363 

P.O. Box: 1708 Ramallah – Palestine 

Email: padico_ramallah@padico.com 

Website: http://www.padico.com 


Jenin’s Municipality, in cooperation with UNDP, is currently implementing a project 

to rehabilitate the city’s waste water treatment facility. The project is expected to be 

concluded by October 2010. PADICO Holding intends to upgrade the municipality’s 

project to include a tertiary water treatment unit, which would produce water 

suitable for irrigation purposes. 

Approximately 3,000 cubic meters of wastewater are currently discharged at the 

Jenin waste water treatment plant on a daily basis. This quantity will increase to 

reach 6,000 cubic meters per day, and will reach up to 16,000 cubic meters per 

day in the coming years. The quantity discharged will be treated and reused for 

irrigating certain types of trees. The remaining sludge, on the other hand, will 

be disposed of in a safe and environmentally friendly manner according to the 

Palestinian standards and specifications for treated effluent. 

This project is considered highly strategic in economic terms since it will create 

numerous direct and indirect job opportunities. It will also contribute to developing 

the Palestinian agriculture sector through providing additional water resources 

suitable for irrigation purposes, particularly in the Jenin area which suffers from 

water scarcity in relation to its vast agricultural land. 

The project will also have numerous environmental benefits. The treatment of 

wastewater for irrigation purposes will reduce both the contamination of aquifers and 

the dependence on fresh water resources. This is extremely critical, particularly in 

Palestine which suffers from a scarcity in natural resources and water reserves. 


369


Building the Tertiary treatment plant November 2010 

Starting operations February 2011 











The Business Model 

The mission to develop the Palestinian economy is being fulfilled through a well-structured, 

focused, and resourceful group of associates and affiliates who invest in major sectors 

that are in line with PADICO’s overall strategy, including real estate, telecommunications, 

tourism, industry, and financial services. PADICO’s ability to generate profits depends to a 

great extent on the operations of its subsidiaries and affiliates. Although they have faced 

dire political and economic circumstances, some have managed to operate and generate 

revenues, whereas others have been adversely affected, especially those in the tourism 

and industry sectors. PADICO’s business model, which depends on sector diversification, 

has allowed it to become the leading investment and development company in Palestine. 

Its ability to achieve high returns during the past years, given the difficult conditions within 

which it operates, has made PADICO the model for investing in Palestine. 

The PADICO Advantage 

For a number of reasons, PADICO is unique compared to other Palestinian and international 

investment players. Firstly, its highly knowledgeable board of directors enjoys vast 

international experience in various sectors such as banking, real estate, etc. Secondly, its 

flexible investment strategy, characterized by diversification – within economic sectors or 

geographical areas – has allowed the company to operate and generate profits even under 

extremely difficult circumstances. For example, when the local economy was deteriorating 

in 2002, the management opted to invest in financial securities in the MENA region, parallel 

to its investments in Palestine, and thus secured the constant appreciation of its current and 

long-term assets. The most distinctive factor of PADICO is its ability to engage in high-risk 

investment opportunities, which are usually shunned by the local business community. This 

has been translated into investments in the infrastructure and tourism sectors. 


In Palestine, groundwater is the most abundantly available and used renewable water 

resource. The available amount of groundwater in the West Bank is estimated at (580 –830) 


mcm/year of which the Palestinians nowadays have access to only 15 -20%. In addition to 

water scarcity, in recent years, a ‘red line‘ has been crossed, as polluted water has begun 

to seep into these water sources, i.e. springs and groundwater aquifers. Alarming signs 

have been reported in some places as to groundwater pollution with high concentrations of 

chloride (e.g. 400 mg/l), sodium (e.g. 200 mg/l), potassium (e.g. 35 mg/l) and nitrate (eg. 

up to 250 mg/l) in both the West Bank and the Gaza Strip. The deteriorating environmental 

situation in Palestine is extremely pressing and thus requires an immediate action for the 

treatment of raw sewage as well as the upgrading of existing overloaded treatment plants. 

Domestic and industrial wastewaters in Palestine are collected mainly in cesspits or, to 

a much lesser extent, in sewerage networks. In some villages and refugee camps, black 

wastewater is collected in cesspits, while grey wastewater is discharged via open channels. 

The majority of the collected wastewater from the sewered localities is discharged into 

nearby wadis without any kind of treatment. About 65 % of the West Bank population is 

not served with sewerage networks, and therefore uses mainly cesspits and occasionally 

septic tanks. The other 35% is served by sewerage networks, but less than 6% of the total 

population is served by treatment plants. The existing treatment plants in the West Bank 

have been in Tulkarem, Jenin and Ramallah since the beginning of the 1970s, and consist 

of lagoon technology. None of them function well and consequently hardly achieve any 

treatment higher than primary. In addition to the aforementioned treatment plants, there are 

another three. The first is a ponds system located in Hebron City, but since its construction 

it has sat in disuse due to a dispute between the Hebron municipality and Israeli authorities. 

The second was constructed since 1980 at Birzeit University and consists of a contact 

stabilization system serving 4,500 students and employees. It has been functioning in 

excellent condition however the operational cost is prohibitively high due to the cost of 

electricity for aeration. Treated effluent has been used for irrigation of the landscape within 

the University campus. The third, an extended aeration treatment plant serving Al-Bireh 

City, was recently built and put into operation (as of February 2000); it currently serves 

50,000 inhabitants as per the first planning phase (100,000 capita upon completion of final 

planning phase). 


371

SWOT Analysis 


Strengths 

Weaknesses 

• High quality water suitable for irrigation 

purposes 

• No prior experience 

• Alternative water source at affordable prices 

• Farmers’ acceptance of using treated 

water 


Opportunities 

Threats 

• Scarcity of water resources 

• Political Challenges 

• High water demand for irrigation purposes 

• Availability of vast areas of agricultural land in 

the Jenin Governorate 



Indicators 2010 2011 2012 2013 2014 


Revenues 355,263 390,789 429,868 472,855 520,141 


Gross Profit 155,263 170,789 187,868 206,655 227,321 


Net Income 139,737 153,711 169,082 185,990 204,589 



Financing Cash Flow (700,000) 38,428 42,270 46,497 51,147 



Total Assets 1,155,263 1,287,625 1,433,223 1,593,381 1,769,554 


Total Equity 924,211 1,042,976 1,160,911 1,290,638 1,433,339 





Education 

Sector

Knowledge Village 1 


Project Name: 






PIC-2010-IO-104 

Knowledge Village 

Mr. Hassan Kassem 

Mr. Hassan Kassem 

Tel: +970-2-2966266 

Fax: +970-2-2966269 

Mobile: +970-59-9520104 

Email: hkassem@dimensions.ps 


Knowledge Village is an integrated education service in one place. The owner’s 

vision is to establish one place that provides high quality education services 

from kindergarten to high school, with different educational programs including 

international and Palestinian programs. The village will be equipped with the best 

educational equipment and with the latest technology. 

The owner aims to expand the Village to include high education degrees: high school 

diploma, bachelor and master degrees. The Village will also include a training 

centre, educational consulting company and educational equipment company. 

Knowledge Village will have affiliations with regional and/or international schools 

and universities; this relationship with other schools and universities will lead to 

better educational services. 


Land Purchase 

Infrastructure and Construction 

Equipment and Furniture Procurement 

Complete 

1 year after funding 

4 months after construction completed 


Mr. Kassem has more than 20 years of experience in information technology and computer 

systems. As a masters graduate in computer science from the American University in 

Washington, Mr. Kassem started his career in academia at Birzeit University and later in 


1994 he established Arab Technology Systems (ATS) in Palestine which he led as a CEO 

and succeeded in few years to make it the largest software house company in the country 

partnering with international IT leaders such as Oracle and Microsoft. ATS became the 

biggest IT solution provider for the government working with different ministries such as 

health, finance, communications and transportation. In addition ATS had a long list of private 

sector clients in the country and the Middle East region. In 2006 Mr. Kassem sold ATS to 

Paltel Group where he became the CEO for the newly formed Hulul Company consolidating 

ATS and the IT departments of two communication companies owned by Paltel to form an IT 

firm with more than 300 employees. In 2008 Mr. Kassem left Hulul to become the Chairman 

of Dimensions Holding, Dimensions Healthcare and Dimensions Consulting. Mr. Kassem 

is a founder and a previous board member of the Palestinian IT Association (PITA) as well 

he was a board member of Paltrade and the Palestinian Information and Communication 

Technology Incubator (PICTI). He is also a board member of the Young Scientist Club. Mr. 

Kassem has many business investments and partnerships in the Middle East region. 


The education sector is one of the sectors with the most potential for investment. As 

mentioned above, Palestinian people value education highly, and private schools flourish in 

the WBGS. Furthermore, the Palestinian Reform and Development Plan (PRDP) presented 

at the Donor meeting in Paris in December 2007 is positively slanted towards education, 

emphasizing that it is the major pillar that the Palestinian economy will be built on, and 

includes several projects to improve the quality of education in Palestine. 

Student enrolment increased by 1.7% during the academic year 2007/2008, which translates 

into an annual rate of increase of around 19,000 students. At the same time, the number of 

schools in 

The Palestinian Territory increased by 78, i.e. 3.3%. Despite these developments, the twoshift 

system in schooling – morning and evening – remains the prevailing phenomenon in 

the Palestinian Territory. Additionally, a number of schools and kindergartens continue to 

operate in rented the buildings, which are often unsuitable for schooling. 

Given this situation, and the fact that the public sector is overstretched in terms of its capacity 

to invest in educational facilities, there are excellent prospects for private investment in this 

sector. Student per classroom and student per teacher ratios are better in the West Bank 

than in the Gaza Strip, which is in dire need of further investment in education. Within the 

West Bank, the situation is better in the centre and worse in the north and south. 

Education Sector 

375

SWOT Analysis 


Strengths 

Weaknesses 

• Wide range of educational services offered by • Lack of additional financial resources 

the Village 


• The location of the Village between two main 

cities, Ramallah and Al-Bireh 


Opportunities 

Threats 

• The limited number of good private schools • Political instability 

• The continuous increase in demand on 

education services offered by private schools 


Indicators 2010 2011 2012 2013 2014 


Revenues - - 2,252,470 2,900,887 4,265,784 

Gross Profit - - 1,739,584 2,319,750 3,655,346 

Net Income - - 1,131,309 1,691,641 3,003,442 


Operating Cash Flow - - 1,521,456 2,081,786 3,393,592 

Investing Cash Flow (5,601,500) (3,801,500) - - - 

Financing Cash Flow 5,601,500 3,801,500 - - - 


Total Assets 5,601,500 9,403,000 10,534,309 12,225,950 15,225,950 


Total Equity 5,601,500 9,403,000 10,534,309 12,225,950 15,225,950 





Kuhail Vocational Training Center 2 


Project Name: 






PIC-2010-IO-105 

Kuhail Vocational Training Center 

Osama Jaber Kuhail Co. for Trading, Industry 

and Contracting 

Mr. Osama Kuhail 

Al Rimal, Gaza, Palestine 

Tel: +970-8-2844204 

Email: usama.kuhail@pcu.org.ps 


Osama Jaber Kuhail Co. for Trading, Industry and Contracting is seeking a 

strategic and financial partnership with an investor that can help in establishing a 

Vocational Training Center in the Al Rimal area of Gaza. 

The Center will be specialized in providing vocational training for Gazan people in 

the following areas: 

• Construction; 

• Carpentry and blacksmithing; 

• Aluminum work; 

• Decorating and painting; 

• Maintenance of construction machinery; 

• Health and safety; 

• Mechanical work; 

• Buildings general maintenance; 

• Heating and cooling. 

The center will be open for all people with different educational levels and 

backgrounds, but the main focus will be 9th and 12th grade graduates. 


377



Building and Construction start Date 2rd Quarter 2010 


Equipment Purchase & production August 2010 



Osama Jaber Kuhail Co. for Trading, Industry and Contracting was established in May 2001 

construction company. It employs 82 employees. 

Osama Jaber Kuhail Co.is classified by Palestinian Contractors Union in the following field: 

• Public work: First 

• Electro Mechanics: First 

• Water and Sewerage: First 

• Metal construction: Third 

• Building: First A 

The company is co-owned by Osam Kuhail (90%) and Nuhad Kuhail (10%). 


There are various entities (governmental, non-governmental and UN) that have been 

involved in providing Vocational Education and Training for Palestinian youth through 

different pre-employment schemes. Some of these institutes are also providing tailor-made 

life-long learning programs. Unlike any other country where governments are mostly the 

main provision of VET, due to the political status most NGOs and UN has been involved 

in VET since 1948, UN and some NGOs are also involved with Palestinian refugees in 

the region. In addition; there are other private sectors, non-governmental and civil society 

organizations that are providing various (Limited Skills) short courses and adult education 

as part of Life Long Learning in Palestine. Linkages between the different systems and the 

general education system are still lacking. Following is a summary of VET providers in the 

West Bank and Gaza Strip, the data are based on a recent study conducted by the ILO: 


Ownership Institutes # Duration 

Ministry of Labor 12 VTC centers 6-10 months 

Ministry of Education and Higher Education 14 VSS 2 scholastic years 

Ministry of Social Affairs 14 VTCs 2 years 

Other Ministries 

Ex-Prisoners ( Abu- 

Jihad) PECDAR-NITT 

variant 

UNRWA 3 VTCs 2 years 

NGO-VSS 3 VSS 2 scholastic years 

NGO-VTC 7 VTCs 11 months to 2 years 

NGO schools & centers run 6-11 months VT 3 institutes 11 months VT 

Private cultural centers, NGO centers, women 

centers 

Over 200 registered at 

MEHE & MOL 

30- 300 hours courses 

Despite the improvements in the TVET system in Palestine, there are still many difficulties 

that face the technical and vocational education training in Palestine, these include: 

• Lack of self motivation by students to go through technical and vocational training 

and the community’s negative perception of this type of training. 

• Weak academic performance of students enrolled in the technical and vocational 

education. 

• Difficulties of enrollment in higher education institutions by technical and vocational 

education graduates. 

• The high establishment and operating costs of technical and vocational training 

institutions. 

• Deficiencies in adopting changes in technology. 

• Difficulties in obtaining employment opportunities and access to job market. 


379

SWOT Analysis 


Strengths 

Weaknesses 

• Extensive experience in contracting and • Investor will only be providing 50% of 

construction 

the total project cost 

• Strong possibility donors will support the project 

• The center is specialized in construction 

related trainings 

• The first training center of its kind in Gaza Strip 

Opportunities 


• Demand on specialized vocational training is 

expected to grow 

Threats 


• Competition from other donor funded 

projects 


Indicators 2010 2011 2012 2013 2014 


Revenues 180,000 450,000 650,000 800,000 840,000 

Expenses 1,024,211 560,700 587,100 630,270 664,834 

Gross Profit (844,211) (110,700) 62,900 169,730 175,167 

Depreciation 19,200 57,600 57,600 57,600 57,600 

Net Income (863,411) (168,300) 5,300 112,130 117,567 




Financing Cash Flow 1,028,000 0 0 (250,000) (250,000) 


Total Assets 994,000 830,700 831,833 693,547 561,113 

Total Liabilities 0 5,000 833 417 417 

Total Equity 994,000 825,700 831,000 693,130 560,697 





IMI’s Vocational Training Centre 3 


Project Name: 






Debt US$ 90,000 

PIC-2010-IO-106 

IMI’s Vocational Training Centre 

IMI Equipment Co. 

Imad Al-Aref 


Tel: +970-2-2961678 

Fax: +970-2-2977460 

Email: ceo@imi-equipment.ps 

Website: www.imi-equipment.ps 


The company is seeking a financial partner to take an equity stake by financing the 

creation of the Center. The project will introduce the latest engineering technology training 

to Palestine and will provide hands on experience to high school graduates and those 

from other vocational centers. he objective of the project is to enrich the Palestinian and 

regional markets with professional technicians and skilled workers specialized in heavy 

machinery. The project will provide complementary education to the programs offered by 

local universities and engineering programs, and will be accredited from the Ministries 

of Education and Transportation. The Center’s training activities will be supervised by 

Maxilift which will provide technical support, and the Maxilift specific business knowledge 

will be incorporated in the solution. Students of the centre will have the possibility to be 

exposed to intensive training in Middle East and other areas in which Maxilfit operates. 

Noting that there are no specialized institutions in the Technical and Vocational 

Education and that the existing institutions are largely unsystematic and much too 

small in their scope and capacity, the equipment is outdated and in most cases 

also the buildings are in a bad shape in Palestine. IMI Equipment Co. is willing to 

bridge this gap by establishing a Vocational Training Center in Bethlehem. 


Land Purchase 

Construction 

Equipment 

Starting operation 

Completed 





381


IMI Equipment is an international trading company with a corporate office in Palestine and 

associate branches in Jordan and Kuwait. The company’s main focus is on heavy machinery 

and equipment supply and project implementation. 

IMI Equipment Co. is the sole representative of leading international companies in the region 

including Hidromek – Turkey, Landini – Italy, Manitou – France, Nasser Group – Jordan, 

Bomag – Germany, Cemen Tech – USA, Cukorova – Turkey, Dressta – Poland. 

IMI Equipment Co lately established a new line for trading to include solid waste related 

product such as compactors, solid waste stationary units and clean city principles. IMI 

Equipment Co is developing its services to serve various Palestinian market businesses’ 

sectors including water, electricity, concrete and infra structure. 



involved in providing Vocational Education and training for Palestinian youth through 

different pre-employment schemes. Some of these institutes are also providing tailormade 

Life Long Learning programs. Unlike any other country where governments are 

mostly the main provision of VET, due to the political status most NGOs and UN has 

been involved in VET since 1948, UN and some NGOs are also involved with Palestinian 

refugees in the region. In addition; there are other private sectors, non-governmental and 

civil society organizations that are providing various (Limited Skills) short courses and 

adult education as part of Life Long Learning in Palestine. Linkages between the different 

systems and the general education system are still lacking. Following is a summary of 

VET providers in the West Bank and Gaza Strip, the data are based on a recent study 

conducted by the ILO: 

Ownership Institutes # Duration Entry requirements 


All 10th grade, except Secretarial 

course 12th grade 

Ministry of 

Education and 14 VSS 2 scholastic years 10th Grade 

Higher Education 

Ministry of Social 

14 VTCs 

Affairs 

2 years Target group 

Ex-Prisoners 

Other Ministries ( Abu-Jihad) variant 

Target group 

PECDAR-NITT 

UNRWA 3 VTCs 2 years 9th – 12th & Target Group 

NGO-VSS 3 VSS 2 scholastic years 10th Grade 

NGO-VTC 7 VTCs 11 months to 2 years Drop-outs, 9th - 12th &Target Group 

NGO schools & 

centers run 6-11 3 institutes 

11 months VT 10th to 12th 

months VT 

Private cultural 

Over 200 

centers, NGO 

30- 300 hours 

registered at 

centers, women 

courses 

MEHE & MOL 

centers 

Variant upon course 


According to the Palestinian Central Bureau of Statistics following is the distribution of 

employed persons 15 years and over in the Palestinian Territory by profession and gender 

Profession by gender 

% of 

% of % of % of % of VET 

Female 

all males females Grad. 

VET Grad. 

Legislators & Managers 02.6 02.4 03.8 02.2 03.9 

Professionals, Technicians, Associate 

Professionals & Clerks 

17.6 12.7 59.1 15.6 24.5 

Services & Sales Workers 17.5 18.7 07.2 28.6 48.9 

Skilled Agricultural & Fishery Workers 05.9 05.6 08.2 01.9 02.0 

Craft and Related Workers 22.9 24.0 13.1 31.4 11.7 

Plant & Machine Operators & Assemblers 07.7 08.5 00.6 07.9 03.4 

Elementary Occupations 25.6 27.9 07.7 12.4 05.6 

Not Stated 00.2 00.2 00.3 00.0 00.0 






education. 



• The high establishment and operating costs of technical and vocational training 

institutions. 




383

SWOT Analysis 


Strengths 

Weaknesses 


• The centre has the support of Maxilift 


• The training is accredited from the related 

• High tuition fees 

Palestinian ministries 

• The strong qualification of IMI management 


Opportunities 

Threats 

• Shortage of professional skilled workers and 


technicians in Palestine and the region 

• There are few specialized training and 

vocational centers 

• There is an immediate demand for vocational 

training in the region 


Indicators 2010 2011 2012 2013 2014 


Revenues 65,000 95,000 135,000 205,000 225,500 

Gross Profit 53,250 43,000 102,000 167,000 183,700 

Net Income 28,978 (16,277) 30,219 87,662 100,901 




Financing Cash Flow 1,058,407 - (17,381) (62,192) (69,847) 


Total Assets 1,089,385 1,056,656 1,069,494 1,094,964 1,126,218 


Total Equity 1,003,978 987,701 1,017,920 1,061,751 1,112,202 


Return on Assets 3% (2%) 3% 8% 8% 

Return on Equity 3% (2%) 3% 8% 9% 


Technical Vocational Center for 

Mechanical Engineering 4 


PIC-2010-IO-107 

Project Name: 

Technical Vocational Center for Mechanical 

Engineering 


The Palestinian Trade and Engineering Co. 

Mr. Rami Marwan Kishawi 

Al-Shuja’eh, Salah Eldeen Str. 


Tel: +970-8-2812961 

Fax: +970-8-2811261 

Mobile: +970-59-9861001 

Email: petco@p-i-s.com 





The Palestinian Trade and Engineering Company is seeking a strategic partnership 

with an investor with a track record in education investment, who is willing to 

enter into a partnership to develop a technical vocational center for Mechanical 

Engineering in the Gaza Strip. 

The overall objective of the project is to establish this vocational center next to the 

“Mercedes Benz” agency to prepare graduate skilled and professional technicians 

in the field of mechanical works for vehicle maintenance. The center will train 

at the highest levels using the training materials and methods provided by the 

mother company (Mercedes-Benz - Germany), using the most advanced testing 

machines and tools also provided by the mother company. By the end of each 

training program, successful participants will be granted certifications. 

The rationale for the establishment of this project is the lack of similar projects in the 

mechanical and mechatronics sectors, and this centre will be the only of its kind in 

Gaza Strip. Participants of training courses includes (Students who wish to work in 

the field of auto mechanics andTechnicians who work in auto mechanics and want 

to increase their technical capabilities and access to an approved certificate. 

The project will be set up in Gaza City, where it is expected to generate total 

revenue of US$ 50,000 in the first year of operations. 


385








Furniture & Equipment Purchase August 2010 

Operations Start Date August 2010 



involved in providing vocational education and training for Palestinian youth through 

different pre-employment schemes. Some of these institutes are also providing tailor-made 

Life Long Learning programs. Unlike any other country where governments are mostly the 

main provision of VET, due to the political status most NGOs and UN has been involved 

in VET since 1948, UN and some NGOs are also involved with Palestinian refugees in 

the region. In addition; there are other private sectors, non-governmental and civil society 

organizations that are providing various (Limited Skills) short courses and adult education 

as part of Life Long Learning in Palestine. Linkages between the different systems and the 

general education system are still lacking. Following is a summary of VET providers in the 

West Bank and Gaza Strip, the data are based on a recent study conducted by the ILO: 

Ownership Institutes # Duration 


Ministry of Education and Higher Education 14 VSS 2 scholastic years 

Ministry of Social Affairs 14 VTCs 2 years 

Other Ministries 

Ex-Prisoners ( Abu- 

Jihad) PECDAR-NITT variant 

UNRWA 3 VTCs 2 years 

NGO-VSS 3 VSS 2 scholastic years 

NGO-VTC 7 VTCs 11 months to 2 years 

NGO schools & centers run 6-11 months VT 3 institutes 

11 months VT 

Private cultural centers, NGO centers, women 

centers 

Over 200 registered at 

MEHE & MOL 

30- 300 hours courses 






education. 



• The high establishment and operating costs of technical and vocational training institutions. 




SWOT Analysis 


Strengths 

Weaknesses 

• The only provider of Mechanical VET in Gaza 

• The need of large investment 

Strip through an official training centre 

• Practical training through one of the most 

advanced methodologies provided by 

• Lack of qualified local trainers 

“Mercedes Benz” 


Opportunities 

Threats 

• Political challenges, and the closure of 

• High demand for mechanical skilled labors, Gaza entries, which may lead to inability 

thus training in Mechanical works 

of entering trainers and training tools 

and equipment 


Indicators 2010 2011 2012 2013 2014 


Revenues 50,000 125,000 250,000 500,000 525,000 


Gross Profit (70,000) 45,000 170,000 420,000 441,000 


Net Income (88,975) 7,050 132,050 382,050 402,240 






Total Assets 371,025 376,312 475,349 761,886 1,063,566 


Total Equity 371,025 376,312 475,349 761,886 1,063,566 





387


Stone & Marble 

Sector

Cultured Marble Manufacturing 1 


Project Name: 






PIC-2010-IO-108 

Cultured Marble Manufacturing 

Eiffel Contracting Co. 

Mr. Ashraf Qindeel 

Gaza, Palestine 

Tel. +970-8-2127075 

Mobile: +970-59-9605800 

Email: e.498@pcu.org.ps 


Eiffel Contracting Company is seeking to expand its business into cultured marble 

manufacturing (engineered composite). Initial market research has been conducted 

to confirm demand and the viability of the business opportunity. Therefore Eiffel 

Contracting Co. is looking for a strategic investor who can provide part of the 

required capital for this new initiative. 

The proposed manufacturing facility will be the first of its kind in the West Bank 

and Gaza Strip to produce cultured marble, which outperforms natural marble in 

the following ways: 

• Is less absorbent (does not stain easily); 

• Can be produced in a wider range of colors; 

• Can be shaped according to mold; 

• And finally can be priced at 50% less than natural marble. 

The manufacturing facility will produce floor tiles, kitchen slabs and window castings. 

These new products will be marketed directly to construction projects taking 

place in Palestine. A promotional campaign will be launched to make contactors, 

engineers and home owners aware of the cultured marble advantages. 

Raw materials used in the production process will be purchased from the local 

market, Egypt and Israel. 

Over 90% of the total project cost will go into the construction of the facility and the 

purchase of the equipment. Monthly sales are projected to be US$ 25,000 for the 

first 3 years of operations with a 5% annual increase thereafter. 



Construction of facility and Equipment Procurement 3rd Quarter 2010 



Eiffel contracting is one of the leading construction companies in the Gaza Strip. Established 

in 1997 with a paid-in capital of US$ 2 million, Eiffel has been contracted for many 

infrastructure projects, public building, and residential houses. Eiffel contracting has been 

classified by CCC as first class category (A) for buildings, water and sewage projects. 

In spite of the extremely difficult conditions currently facing the Gazan construction sector, 

the company has continued to operate and is presently implementing construction projects 

on behalf of UNRWA. 







and Hebron. 



















Stone & Marble Sector 

391





















are needed. 







markets. 


SWOT Analysis 


Strengths 

Weaknesses 

• First Palestinian company to produce cultured 


marble 


• Limited experience in manufacturing 

• Owner engaged in the construction sector 


Opportunities 

Threats 


• Future access to the West Bank market 

in Gaza 

• Can play major role in ongoing Gaza 

• Inability to bring in raw materials due to 

reconstruction efforts 

Israeli-imposed blockade 


Indicators 2010-2011 2012 2013 2014 2015 


Revenues 100,000 300,000 300,000 300,000 315,000 

Expenses 79,900 239,700 239,700 239,700 251,610 

Gross Profit 40,000 120,000 120,000 120,000 126,000 

Depreciation 5,668 17,004 17,004 17,004 17,004 

Net Income 14,432 43,296 43,296 43,296 46,386 




Financing Cash Flow 277,000 0 0 (50,000) (50,000) 


Total Assets 301,432 334,728 380,024 373,320 369,706 

Total Liabilities 10,000 0 2,000 2,000 2,000 

Total Equity 291,432 334,728 378,024 371,320 367,706 





393

Al-Zaeem Company for Marble 

and Stone 2 


Project Name: 






PIC-2010-IO-109 

Al-Zaeem Company for Marble and Stone 

Al-Zaeem Company for Marble and Stone 

Mr. Mohammad Al Halaika 

Shyoukh Al-Aroub, Hebron, Palestine 

Tel: +970-2-2560669 

Fax: +970-2-2560669 

Email: malmashni1966@yahoo.com 


The company offers a wide collection of building stone and marble in different 

sizes and colors to meet customers’ taste and style. The main sources of needed 

raw material (natural stone) are its own quarries in the Southern West Bank. In 

addition to selling the product to the end customer, the company will also be selling 

natural stone to other stone and marble factories. 

The Company aims to produce high quality products according to the international 

standards and with a competitive price to grow its market share within the 

Palestinian market. It will be targeting the export markets; namely Israeli, Arabian 

and European markets. For this purpose the company will be displaying its 

products in a showroom in Amman, Jordan. 

It is estimated that the establishment of this facility, equipped with modern 

equipment and machines will cost around 2 million US dollars. Therefore the 

partners are seeking a partnership with a strategic/financing partner that can help 

in the establishment of the factory. 



Building and Construction start Date 3st Quarter 2010 


Furniture & Equipment Procurement 4th Quarter 2010 




The Company is established under the name “Al-Zaeem Company for Marble and Stone” 

with a paid in capital of 200,000 JOD. 

Al-Zaeem Company for Marble and Stone is registered in November 2009 as an ordinary 

company by the Companies Registration Department at the Ministry of National Economy 

according to the Jordanian Law of Companies No. 12 of 1964. 

Each partner Mohammad Al-Mashini, Imad Al-Mashini, Marouf Al-Mashini Ahmad Al- 

Mashini, the founders of Al-Zaeem Company, owns 25 % of the company. 


The stone and marble industry is considered the biggest industry in terms of number of firms, 

sales volume, employment rate and total investment. In recent years the industry showed 

a linear decline in production, sales and returns. The total number of manufacturing firms 

is around 700 firms, and the total number of workers is estimated at 8000 workers. The 

industry is spread over the West Bank regions but focused in the regions of Bethlehem 

and Hebron. 









is an important issue in selecting the materials and in the surface finish of the final product 

resulting from proper manufacturing practices. The basic competitive features of the 

products are color and texture. Quality and price are interchangeable factors in the sector. 

More quality means more costs in the manufacturing and supply chain. 














395






market is classified as: 65% Israel, 25% local market in West Bank and 10% for export. 

The marketing of these products highly depend on the design specification done by 

engineering offices. So, networking with engineers and contractors is vital for the survival 

and growth of these companies. Competition among local producers is severe, whereas 

competition with imported products in the local market is weak, and almost negligible with 

external cladding products. Competition in the international market is high especially with 

economies of low manufacturing costs such as Jordan and Turkey. Palestinian stone and 

marble has built its image in more 33 countries all over the world. Proper promotional tools 

are not widely used in the sector. Continuously improved product catalogues and other 

promotional materials are needed. 


The initial investments in the sector exceeds the amount of 400 million dollars and 

are mostly generated by own savings and family resources. Severe competition and 

reductions in total sales have influenced payment terms and affected the cash flow of the 

industry. Most firms depend on commercial banks for facilitation. When factory owners 

were asked about their priorities in financing, the answer was to buy new machines and 

develop new markets. 


SWOT Analysis 


Strengths 

Weaknesses 

• The Company owns its own Quarries • Large fund needed 

• The company owns two other factories in 

Jordan and Hebron 

• Showroom in Jordan 

Opportunities 

• Real estate sector is booming 


Threats 

• Competition is very high in the local and 

international market 


region 





Indicators 2011 2012 2013 2014 2015 


Revenues 0 842,000 875,000 915,000 1,006,500 

Expenses 0 647,000 680,000 706,000 776,600 

Gross Profit 0 195,000 195,000 209,000 229,900 

Depreciation 48,500 194,000 194,000 194,000 194,000 

Net Income (48,500) 1,000 1,000 15,000 35,900 






Total Assets 1,886,500 1,887,500 1,888,500 1,903,500 1,939,400 


Total Equity 1,886,500 1,887,500 1,888,500 1,903,500 1,939,400 





397

Expansion of Al-Dar Company for 

Marble and Stone 3 


PIC-2010-IO-110 

Project Name: 

Expansion of Al-Dar Company for Marble and 

Stone 


Al-Dar Company for Marble and Stone 

Mr. Mohammad Al Halaika 

Shyoukh Al-Aroub, Hebron, Palestine 


Tel: +970-2-2560669 

Fax: +970-2-2560669 

Email: malmashni1966@yahoo.com 





Al Dar Company for Marble and Stone offers a wide collection of building stone, 

tiles, marble and antiqued marble in different sizes and colors to meet customers’ 

taste and style. The main sources of needed raw material (Natural stone) are the 

company’s own quarries in the Southern West Bank. 

Since the company is new in the Palestinian market, it aims to produce high 

quality products according to the international standards and with a competitive 

price to grow its market share within the Palestinian market. The company is 

looking forward to enter International markets starting with the Israeli market and 

neighboring Arab countries. 

Working according to international standards requires investment in modern 

machines. Therefore, Al-Dar Company for Marble and Stone is seeking a 

partnership with a strategic/financing partner that can help in the establishment 

of a new modern production line, purchasing of the equipment and new vehicles 

for transporting the raw material from quarries to the factory and transporting end 

products to the clients and ports. 



Equipment and Vehicles Procurement 1st Quarter 2011 




Al-Dar Company for Marble and Stone was registered in November 2009 as ordinary 

company by the Companies Registration Department at the Ministry of National Economy 

according to the Jordanian Law of Companies No. 12 of 1964. 

Al-Dar Company for Marble and Stone was established end of 2009 with a paid in capital of 

200,000 JOD. The net worth of the company is around 450,000 US Dollars. 

Each partner Khaleel Al-Halaika and Munther Jaradat, the founders of Al-Dar Company, 

owns 50 % of the company. 







and Hebron. 









is an important issue in selecting the materials and in the surface finish of the final product 

resulting from proper manufacturing practices. The basic competitive features of the 

products are color and texture. Quality and price are interchangeable factors in the sector. 

More quality means more costs in the manufacturing and supply chain. 













399
















are needed. 







markets. 


SWOT Analysis 


Strengths 

Weaknesses 

• The Company owns its own Quarries • Lack of experience 

• It is already an established and ongoing • Capital is low in comparison to 

business 

competitors 

Opportunities 

• Real estate sector is booming 


Threats 




region 





Indicators 2010 2011 2012 2013 2014 


Revenues 400,000 424,000 434,000 460,000 506,000 

Expenses 301,500 317,500 335,500 347,500 382,250 

Gross Profit 98,500 106,500 98,500 112,500 123,750 

Depreciation 38,658 82,200 82,200 82,200 82,200 

Net Income 59,842 24,300 16,300 30,300 41,550 






Total Assets 948,642 972,942 989,242 1,019,542 1,061,092 


Total Equity 948,642 972,942 989,242 1,019,542 1,061,092 





401

Colored Artificial Stone 4 


Project Name: 






PIC-2010-IO-111 

Colored Artificial Stone 

Al-Aqsa Co. 

Mr. Yaqoub Yousef Yaqoub Skaab 

Children’s St, Saleebi Building 


Mobile: +970-59-9676004 

Email: jsakkab@nta.com 


Al Aqsa Company is seeking a financing partner to assist in establishing a company 

in Tulkarem that will manufacture sheets of colored artificial stone and tiles. The 

company’s products will also include building-blocks of various colors and sizes 

made from the remnants of natural stone and marble. 

The company aims to target the local Palestinian market, Israel, Jordan, the Gulf, 

as well as the United States. The company’s customers will mainly be real estate 

contractors and interior designers. 

Al-Aqsa Company will have an ideal competitive advantage in the local Palestinian 

market since their location will be in Tulkarem which will allow them to strongly 

obtain the markets in the southern and middle areas of the West Bank. 




12 months 


Al Aqsa Company for Marble was established in 1984 in Al-khader city. Al-Aqsa Company 

is a pioneer company in the marble and stone industry; it has a professional team with 

extensive experience in this domain. 

Al Aqsa Company also owns many quarries in the West Bank, with sufficient space to store 

big quantities of stone. 


In addition to their highly advanced machines, Al Aqsa Co. is always seeking to improve and 

expand their production lines so as to satisfy their clients. 


The stone and marble industry is considered the biggest industry in terms of number of firms, 

sales volume, employment rate and total investment. In recent years the industry showed a 

linear decline in production, sales and returns. The total number of manufacturing firms is 

around 700 firms, and the total number of workers is estimated at 8000 workers. The industry 

is spread over the West Bank regions but focused in the regions of Bethlehem and Hebron. 





























The marketing mix is shifting towards export in the last 7-8 years. The composition of the market 

is classified as: 65% Israel, 25% local market in West Bank and 10% for export. The marketing 

of these products highly depend on the design specification done by engineering offices. So, 

networking with engineers and contractors is vital for the survival and growth of these companies. 


403

Competition among local producers is severe, whereas competition with imported products in 

the local market is weak, and almost negligible with external cladding products. Competition 

in the international market is high especially with economies of low manufacturing costs such 

as Jordan and Turkey. Palestinian stone and marble has built its image in more 33 countries 

all over the world. Proper promotional tools are not widely used in the sector. Continuously 

improved product catalogues and other promotional materials are needed. 


The initial investments in the sector exceeds the amount of 400 million dollars and are mostly 

generated by own savings and family resources. Severe competition and reductions in total 

sales have influenced payment terms and affected the cash flow of the industry. Most firms 

depend on commercial banks for facilitation. When factory owners were asked about their 

priorities in financing, the answer was to buy new machines and develop new markets. 

Strengths 

• Company’s location will be ideal 


SWOT Analysis 


Weaknesses 

• Lacks sufficient financial resources to 

fund initiative 


Opportunities 

Threats 

• Possibility to expand export markets 

• Ongoing political instability in the West 

Bank 


Indicators 2010 2011 2012 2013 2014 


Revenues 0 1,500,000 1,620,000 1,750,000 1,900,000 

Gross Profit 0 1.116.000 1,216,066 1,326,000 1,453,000 

Net Income 45,000 106,066 185,500 281,000 






Total Assets 5,000,000 5,045.000 5,051,066 5,086,566 5,117,566 


Total Equity 5,000,000 5,045.000 5,051,066 5,086,566 5,117,566 





Establishing a New Factory for 

Stone and Marble 5 


PIC-2010-IO-112 

Project Name: 

Establishing a New Factory for Stone and 

Marble 


Al-Fawagra for Stones and Marbles 

Mr. Issa Al-Fawagra 


Mobile: +970-59-9574777 

Email: alfawagra@yahoo.com 





Al-Fawagra is seeking a partnership with a strategic/financing partner that can help 

in establishing a new factory using advanced technology for producing stones and 

marbles in order to produce the same products with lower cost and better quality 

according to the international standards and requirements. 

The company aims to utilize its long experience in the stone and marble industry 

and acquire additional machinery and equipment to help in establishing a cost 

advantage through reducing the waste and production expenses, and at the same 

time respond to the needs of the export markets. 

The expansion project aims to strengthen the company’s position in targeting new 

and current export markets such as Europe, Middle East, America, and East Asia. 


Land Purchase 

Stone Quarry Purchase 


Equipment Ordering 



Completed 

Completed 

1 year after funding 


3 months of ordering 

2 months after receiving it 


Al-Fawagra Co. is located in Bethlehem, and was established by the businessman Ibrahim 

Al-Fawagra in 1978. The company produces marble slabs, stones and tiles. Total number 


405

of full time and part time employees working for the company is 100. The company started 

recently targeting the European, Arab, and American markets in addition to the Israeli market 

that was targeted by the company since establishment. 







and Hebron. 








































are needed. 







markets. 


407

SWOT Analysis 


Strengths 

Weaknesses 

• The company is a well established player in the • Lack of additional financial resources 

markets 


• Continuous success since 1978 


Opportunities 

Threats 

• Demand for stone and marble is increasing • Political instability 

• Competition from other regional and 

international producers 


Indicators 2010 2011 2012 2013 2014 


Revenues - 450,000 2,100,000 2,400,000 2,550,000 

Gross Profit - 270,000 1,260,000 1,440,000 1,530,000 

Net Income - 112,500 525,000 600,000 637,500 



Investing Cash Flow (1,360,150) (1,360,150) - - - 

Financing Cash Flow 2,720,300 - (250,000) (250,000) (250,000) 


Total Assets 1,360,150 2,832,800 3,107,800 3,707,800 4,345,300 


Total Equity 1,360,150 2,832,800 3,107,800 3,707,800 4,345,300 





Antique Marble Manufacturing 6 


Project Name: 






PIC-2010-IO-113 

Antique Marble Manufacturing 

Halaika Marble and Stones Industries Ltd. 

Mr. Mohammad Halaika 

Tel: +970-2-2745757 

Fax: +970-2-2747805 

Email: halaika@halaikastones.com 

Website: www.halaikastones.com 


Halaika Ltd is seeking a partnership with a strategic/financing partner that can help 

in establishing a new factory for producing antique marble. Currently the company 

has a marble and stone factory, as well as several quarries that supply several 

types of stone with over 60 different colors. The company aims to differentiate 

itself through having both factories complement each other through the products 

they jointly offer. 

The project idea is responding to the increasing demand on the antique marble, 

and aims to capture parts of this product’s market share in the local, regional, and 

international markets. 

In planning and implementing this expansion project, the company is relying on 

several success factors that include ownership of many stone and marble quarries, 

strong market linkages in regional and international markets, existing agents in 

more than one country, and previous participation in several stone and marble 

trade exhibitions. 


Land Purchase 


Equipment Ordering 







1 month after receiving after funding 


409


Halaika Ltd. was established in 1996 in Bethlehem. Since its establishment the company 

focused on fulfilling the consumers’ needs and demands, whilst swiftly adjusting to market 

developments. 

With solid steps forward, the annual average of production of the Halaika Company steadily 

increased over the years reaching (300,000 m²) of the different varieties, colors, and 

standards, all extracted from five quarries by using modern equipment and appliances with 

renewable modern technology. 

In response to the changing different market needs, the Halaika Company established a 

number of sister companies in the working in same filed, including a stone crusher project 

and a concrete company, which operate in compliance to international standards and with 

high production capacity. 

Empowered by its management and employees, the Halaika Company for stone and 

marble was awarded the ISO certificate, thus starting a new era of hard work, growth and 

prosperity. 

In the year of 1999, the company opened a new branch in Amman -Jordan, thus creating 

another hub towards regional and international markets. 







and Hebron. 








































are needed. 







markets. 


411

SWOT Analysis 


Strengths 

Weaknesses 

• The company has representing offices in many • Lack of additional financial resources 

countries 


• The factory location close to crossings reduces 

the shipping costs 

• Halaika owns several quarries that can supply 

raw materials 

• Large variety of stone types and colors 

• High storage capacity 


Opportunities 

Threats 

• Increasing demand on antique marbles • Political instability 


Indicators 2010 2011 2012 2013 2014 


Revenues 5,500,000 8,500,000 10,000,000 11,000,000 12,100,000 

Gross Profit (100,000) (120,000) 8,860,000 9,740,000 10,714,000 

Net Income (912,708) (1,370,000) 6,375,600 7,089,600 7,892,640 


Operating Cash Flow 258,333 - 6,870,600 8,217,933 9,870,600 


Financing Cash Flow 7,950,000 - (3,187,800) (3,544,800) (3,946,320) 


Total Assets 8,325,625 7,205,625 9,768,425 13,321,558 17,227,045 


Total Equity 6,367,292 7,205,625 9,768,425 13,321,558 12,277,045 


Return on Assets (11%) (19%) 65% 53% 46% 

Return on Equity (14%) (27%) 78% 60% 50% 


Stone and Marble Manufacturing 7 


Project Name: 






PIC-2010-IO-114 

Stone and Marble Manufacturing 

Naeem Noaman Tamimi 

Farsh Al Hawa Street 


Tel: +970-59-9773573 

Email: naeem-sh1971@hotmail.com 


Naeem Noaman Tamimi is seeking a financing partner to assist in establishing a 

company that will manufacture various types of stone such as building stone, floor 

tiles, stone columns and many other types of tiles. 

The company will target the Palestinian, Israeli and international markets. It will 

provide all of its products in a wide range of colors and in high quality to ensure 

customer satisfaction. They will be characterized in the market for their excellent 

customer service along with quick delivery speed upon order. 




9 months 


Naeem Noaman Tamimi was born in Hebron. Mr. Tamimi received his BA in English 

language and literature in 1994 from Hebron University. Mr. Tamimi is a board member 

of the stone and marble industry union. Mr. Tamimi has twelve years of experience in the 

stone and marble industry. He is currently responsible for managing all the aspects of Al 

Tawfeeq stone and Marble company. 





413




and Hebron. 














































SWOT Analysis 


Strengths 

Weaknesses 

• Known for delivery speed and excellent 

• Owner lacks financial resources 

customer service 

• Products come in wide range of colors 



Opportunities 

Threats 

• High demand for these products 



Indicators 2010 2011 2012 2013 2014 


Revenues 0 4,032,000 4,060,000 4,466,000 4,912,600 

Gross Profit 0 2,424,000 2,345,000 2,649,500 2,884,450 

Net Income 0 1,618,286 1,179,286 1,233,786 1,398,736 


Operating Cash Flow 0 962,000 1,130,000 1,286,000 1,362,000 


Financing Cash Flow 2,840,000 


Total Assets 2,840,000 4,458,286 5,637,572 6,871,358 8,270,094 


Total Equity 2,840,000 4,458,286 5,637,572 6,871,358 8,270,094 





415

Colored Stone & Marble Manufacturing 8 


Project Name: 






PIC-2010-IO-115 

Colored Stone and Marble Manufacturing 

Rateb Hussein Sleiman Hidaib 

Al Salam Street 

Yatta, Hebron, Palestine 

Mobile: +970-59-9257516 

Email: ratb.Hadeb@yahoo.com 


Rateb Hussein Sleiman Hidaib is seeking a financing partner to assist in establishing 

a company that will manufacture stone and marble products. These products will 

be characterized by their distinctive colors which will include red, blue and many 

camouflage colors. 

The company will target the local Palestinian market, Israel and international 

countries seeking these rare distinctive colors and the high quality of the stone 

and marble products. 

The company will have little to no competition in the Palestinian market due to the 

scarcity of these colors and rare type of stone and marble the company intends 

to use. 




10 months 


Rateb Hassan Hidab was born in Yatta, Hebron in 1944. Mr. Hidab received his secondary 

diploma from Hussein Ibn Ali School in Hebron, and continued his higher education in 

Germany receiving his Masters in Political Science and Business Administration. Mr. Hidab 

has been involved in managing many projects dealing with stone in Hebron, and is the 

owner of a 25 dunum stone quarry in Hebron. 








and Hebron. 




































417











SWOT Analysis 


Strengths 

Weaknesses 

• Products will be characterized by their 

distinctive colors which will include red, blue 


and many camouflage colors which do not exist 

in the local Palestinian market 

• Little to no competition in the Palestinian 

market 


Opportunities 

Threats 

• There is market demand for this end product • Political instability 

• Expanding export to other countries 


Indicators 2011-2010 2012 2013 2014 2015 


Revenues 0 2,760,000 3,220,000 3,680,000 4,140,000 

Gross Profit 0 1,297,895 1,527,895 1,753,789 1,979,479 

Net Income 0 1,081,949 1,311,949 1,530,546 1,748,574 


Operating Cash Flow (200.000) 131,949 591,949 1,040,546 1,488,574 

Investing Cash Flow (825.000) 0 0 0 0 



Total Assets 1,025,000 2,106,949 2,918,898 3,949,444 4,698,017 


Total Equity 1,025,000 2,106,949 2,918,898 3,949,444 4,698,017 





Raw Stone Cutting 9 


Project Name: 






Debt: US$ 233,000 

PIC-2010-IO-116 

Raw Stone Cutting 

Mousa Mohammad Salem Hreizat 

Yatta Main Road 


Mobile: +970-59-9827242 


Mousa Mohammad Salem Hreizat is seeking a financing partner that will assist 

in establishing a company in Hebron that will cut raw stone in quarries. The 

company’s services will include splitting the big blocks of stone into blocks through 

an extraction process that will be conducted by specialized machines known 

as Super Niche. The company will also include transportation vehicles that will 

deliver products to the customers. The company will target the local Palestinian 

market as well as the export markets. These customers will include owners of 

stone quarries and building material companies. The company will have a huge 

competitive advantage in the market since all local stone quarries will need to 

have the huge blocks of stone cut into smaller sizes that can be easily worked 

with and delivered to the end customer. Additionally the company will have a large 

customer base since many stone quarries are located in Hebron. 





Musa Mohammad Salem Hreizat was born in Yatta, Hebron. Mr. Hreizat is a successful 

business man who owns Al-Khomaysiyya Fuel Company and many stone Quarries known 

as al Injaas. 


419







and Hebron. 














































SWOT Analysis 


Strengths 

Weaknesses 

• Low cost of delivery 


• All local stone quarries need to have the huge 

blocks of stone cut into smaller sizes and 

delivered to their locations 

• Many stone quarries in the Hebron area 


Opportunities 

Threats 

• Meet the high demand for final product • Political instability 


Indicators 2010-2011 2012 2013 2014 2015 


Revenues 0 75,000 100,000 110,000 115,500 

Gross Profit 0 15,700 33,200 43,200 46,450 

Net Income (2,754) 370 15,825 26,438 29,548 






Total Assets 220,508 210,591 215,549 230,506 247,927 


Total Equity 220,508 210,591 215,549 230,506 247,927 





421

Quarry and Stone & Marble 

Manufacturing 10 


Project Name: 






PIC-2010-IO-117 

Quarry and Stone & Marble Manufacturing 

Bait AlMaqdes Trading and Contracting Co. 

Mr. Mufeed Sehwail 

Nablus Street, Al-Bireh, Palestine 

Tel: +970-2-2413232 

Fax: +970-2-2413434 

Email: baitalmaqdes@planet.com 


Bait Al-Maqdes Trading and Contracting Company is seeking a partnership with 

a strategic/financing partner that can help in the establishment of a Quarry and 

modern stone and marble factory in the area of Ramallah. 

The Company has a major competitive advantage in that it can guarantee own raw 

material supply. The Company owns large areas of land to the north of Ramallah 

that contains natural stone which will serve as available non costly raw material. 

The company will work on establishing a modern factory for cutting, carving, and 

shaping stone and marble into different forms and sizes to be used for building 

and decoration. At the first phase the products of both the factory and quarry 

will be targeting only the Palestinian market. Exporting will be the second goal 

of the company which will start within the second year of production. Export 

products will first target Jordan and the Arab Gulf countries. It is planned that 

exports will constitute 30% of total production by the final Quarter of year two 

operations. Projections indicate that exporting level will increase to reach 30% 

of the production after year and a half from starting the exporting and then it will 

be stable. 



Quarry 


Building and Construction start Date 3st Quarter 2010 


Furniture & Equipment Purchase 4th Quarter 2010 


Factory 

Building and Construction start Date 2nd Quarter 2011 

Building and Construction Completion Date 3rd Quarter 2011 

Furniture & Equipment Purchase 3rd Quarter 2011 



Bait Al-Maqdes Trading and Contracting is registered in February 2005 as ordinary company 

by the Companies Registration Department at the Ministry of National Economy according 

to the Jordanian Law of Companies No. 12 of 1964. 







and Hebron. 








The sector’s major competitive advantage is its access to local raw materials. Quality is an 

important issue in selecting the materials and in the surface finish of the final product resulting 

from proper manufacturing practices. The basic competitive features of the products are 

color and texture. Quality and price are interchangeable factors in the sector. More quality 

means more costs in the manufacturing and supply chain. 


423



























are needed. 


The initial investments in the sector exceeds US$ 400 million dollars and are mostly 






SWOT Analysis 


Strengths 

Weaknesses 

• The Company owns its own quarry 

• Lack of funds 

• Strategic location of the factory 

• Multiple sources of income: Quarry and Factory 


Opportunities 

Threats 


• The investment in real estate is booming 



• Potential export markets 

region 





Indicators 2011 2012 2013 2014 2015 


Revenues 125,000 915,000 1,850,000 2,165,000 2,381,500 

Expenses 45,000 991,000 1,443,000 1,565,000 1,721,500 

Gross Profit 80,000 (76,000) 407,000 600,000 660,000 

Depreciation 52,879 105,650 105,650 105,650 105,650 

Net Income 27,121 (181,650) 301,350 494,350 554,350 


Operating Cash Flow 80,000 (76,000) 407,000 600,000 660,000 

Investing Cash Flow (1,450,000) (815,000) 0 0 0 

Financing Cash Flow 1,450,000 815,000 0 0 0 


Total Assets 1,477,121 2,110,471 2,411,821 2,906,171 3,460,521 


Total Equity 1,477,121 2,110,471 2,411,821 2,906,171 3,460,521 


Return on Assets 1.84% (8.61%) 12.49% 17.01% 16.02% 

Return on Equity 1.84% (8.61%) 12.49% 17.01% 16.02% 


425

Other 

Sectors

Vehicles for Rental and Sale 1 


PIC-2010-IO-118 

Project Name: 

Vehicles for Rental and Sale 


Nadeen Co. for Renting, Importing, and Selling 

Used Vehicles 

Mr. Issam Shamroukh 

Jerusalem – Hebron Street 



Tel: +970-2-2749855 

Mobile: +970-59-7677001 

Email: nadeen_co@yahoo.com 


US$ 555,500 (including existing business) 

Investment by Current Owners: US$ 221,500 (including existing business) 



Nadeen Co. for renting, importing, and selling used cars is an existing business 

located in Bethlehem to the south of the West Bank. The Company is registered 

in the Palestinian Ministry of National Economy under Registration Number 

562476374 since 12 February 2005. The Company holds a license for renting 

cars as well as another license for importing and selling used vehicles. 

The company imports used vehicles and re-sells to residents of the West Bank 

in general and more specifically the Bethlehem Governorate. In addition, the 

company leases cars to residents and visitors of Bethlehem City. 

The company’s positive profits for the past four years attest to the company’s 

knowledge and experience. 

In addition to responding to the increasing demand for car rental and the shortage 

in supply, the Company is seeking to expand its operations through increasing the 

number of cars available for rent to 25 cars – compared with 10 cars currently – 

and increase the number of imported cars to 30 cars annually. 


Registering the Company 

Completed 

Operations Startup 

Completed 

Accessing finance needed for expansion 2010 

Increasing the number of vehicles available for rent to 25 cars 2011 

Increasing the annual number of imported vehicles to 30 cars 2012 



Mr. Issam Shamroukh is the General Manager of the company and one of its owners. Mr. 

Shamroukh holds a Bachelor Degree in Political Science from Al Quds Open University, he 

is fluent in both Arabic and English languages. 

Before opening the Company, Mr. Shamroukh worked for more than 5 years in importing 

and selling computers, computer accessories, and surveillance systems. Mr. Shamroukh is 

experience also includes participation in training programs in technical as well as managerial 

aspects inside and outside Palestine. 


Palestinians have strong entrepreneurial talent and tradition, and cities and villages in the 

West Bank and Gaza are crowded with small shops and workshops. The majority (57%) of 

all the private, public, and NGO establishments in the Palestinian Territory operate in the 

field of internal trade. More than 80% of these establishments are in retail trade while 4% 

are wholesalers and the remaining firms sell and repair motor vehicles. 

Similar to Palestinian enterprises in general, internal trade establishments are predominantly 

small-scale activities, and 97% of them employ fewer than 5 people. Most of the persons 

engaged in this sector are men; only 7% are women. Internal trade establishments are 

found all over the Palestinian Territory, with approximately one third of enterprises, ad jobs, 

in the Gaza Strip. 

The sector has suffered from the internal and external closures imposed on the movement 

of people and goods in the West Bank and Gaza Strip. Israeli security procedures delay 

transportation and lead to large increases in transaction costs, which have reduced 

competitiveness. 

Other Sectors 

429

SWOT Analysis 


Strengths 

Weaknesses 

• New cars offered by the company 


• Marketing and managerial experience 

• Accessible location 

• License to import cars 


Opportunities 

Threats 

• Limited number of licensed companies • High competition in the market 

• Instability in economic and political 

• Shortage in supply in Bethlehem governorate 

situation 

• Increasing demand on car rental by tourists 

• Relative improvement in economic situation 

• Reduced customs on imported cars 



Indicators 2010 2011 2012 2013 2014 


Revenues 505,120 606,800 644,000 708,400 779,240 

Expenses 406,444 458,300 492,132 516,739 542,575 

Net Income 98,676 148,500 151,868 191,661 236,665 






Total Assets 654,176 652,676 654,544 646,205 642,870 


Total Equity 567,101 565,601 567,469 559,130 555,795 





Stylish Stained Glass 2 


Project Name: 






Debt: US$ 3,360 

PIC-2010-IO-119 

Stylish Stained Glass 

Stylish Stained Glass 

Mr. Mervat Jaqman 

Tel: +970-2-2741969 

Mobile: +970-59-9396927 

Email: mervat@stylishstainedglass.com 

Website: www.stylishstainedglass.com 


Stylish Stained Glass is seeking a financing partner in order to help develop 

its current small home studio. The owner is willing to expand the business by 

constructing trendy displays to show off Stained Glass products in order to draw 

more customers. 

The owner is looking for financial assistance to facilitate the purchase of some 

essential tools, supplies and advanced equipment. In addition the owner 

wants to build a room to store the finished products and exhibit them to his 

prospective customers. 


Equipment Purchase 

Renting the Exhibition 

Furniture Purchase 





Stylish Glass factory is a new established business located in Bethlehem. The owner has 

learned this hand craft in 2004 at the International Center in Bethlehem, for the sake of 

creating a new and rare art in the area. Moreover, her main goal is to help and support her 

family as to have better standard of living. 

Other Sectors 

431

Stylish Stained Glass is the name of the new factory which presents a very unique variety 

of colored glass made of recycled and raw glass. The factory produces high end home 

garnishes, office accessories, gifts, made to order glass art work, and special ornaments 

for Christmas and Easter. 


Bethlehem is the number one attraction for pilgrims and tourists. The number of olive wood 

workshops has decreased from about 160 to 135, where 12 of them have reasonable size 

operations and the remainders are small. The mother- of- pearl workshops have also sharply 

declined from about 130 to 15 working operations. Hebron was famous for family owned 

pottery, glass and ceramic workshops. Today, very few of these workshops still exist in each 

category. Other sectors of handicrafts are scattered all over the West Bank. 


The sector is composed of diversified components. These are classified as oriental 

handicrafts; olive wood carving, mother-of-pearl, ceramics, glass works, pottery, embroidery, 

carpet knitting, wax, sham jewelry and other hand works. 


The quality of these products is derived from being handmade which adds a great value 

to it. Quality is seen in the surface finish appearance and results from good chosen raw 

materials. A certificate of excellence is issued by some chambers but nothing to do with PSI. 

Traditionally, this industry was related to the tourism sector. Hence, thousands of skilled 

people, especially in Bethlehem area, were specializing in this sector. So, this represents a 

great value to the local population there, and it is one of its features. 


Generally speaking, the industry is working on low capacity in most of the fields. Since this 

industry is highly sensitive to tourism, the last decade has shown some shifts in production. 

Smaller workshops have vanished and fewer workshops have grown their production 

capacity and sales. The mother-of-pearl workshops have declined sharply and also ceramic 

and glass art works. 

The industry has a rich capacity of skilled labor and traditional culture in this regard. It 

is also moving towards more exports and therefore the need for development is highly 

urgent. Most of the machinery and hand tools are old and need to be upgraded. One great 

feature of this industry is low investment, and hence any development will create substantial 

effects on production. This industry needs an overhaul when it comes to the use of modern 

technologies and developments in machinery and design. 


Traditionally, handicrafts products used to be sold locally to tourists and pilgrims. The 

activities carried out by promotional institutions and chambers, and the holding of regional 

and international cultural trade shows have opened the door for direct exports. Other major 

exports are sold in the American markets and some are sent there in the form of gifts. These 


exports have created the need to change in the industry. Informal figures from the industry 

show that the volume of sales last year reached up to six million dollars, whereas the formal 

figures hardly reach the figure of one million dollars. The industry has a potential in the 

export market and can capitalize on the unemployed skilled labor. 


The sector is categorized by low investments in machinery. It is largely dependent on skilled 

labor. Cash is needed in obtaining the necessary raw materials and in financing the workers 

until the receivables are in the account which might take months. The industry operators 

need the cash to finance their procurements. They are also looking for financing the opening 

up of potential markets. 

SWOT Analysis 


Strengths 

Weaknesses 

• The owner experienced and qualified for this • Lack of additional financial resources 

type of handcrafts 


• The availability of labor 


Opportunities 

Threats 

• Great opportunity to export the products • Political instability 

• The possibility to design the products 

according to the customers’ needs 


Indicators 2010 2011 2012 2013 2014 


Revenues 0 58,065 77,419 96,774 106,452 

Gross Profit 0 20,161 38,839 50,935 56,065 

Net Income (1,389) 5,299 21,995 31,356 34,811 



Investing Cash Flow (13,441) (7,796) (1,344) (2,151) 0 



Total Assets 13,652 32,334 52,642 81,816 114,201 


Total Equity 10,438 29,527 50,423 80,211 113,281 




Other Sectors 

433

Intravenous Infusion & Dialysis Facility 3 


Project Name: 






PIC-2010-IO-120 

Intravenous Infusion & Dialysis Facility 

DVP – Dana Veterinary Pharmaceutical 

Mr. Omar Abdel-Rahim Hanbali 

Tel: +970-9-231-6211 

E-mail: infor@danavet.com or danavet@yahoo.com 

Website: http://www.danavet.com 


The company has identified a new market demand and is looking for a partner 

investor to co-invest in establishing a modern, fully-automated production facility 

offering infusion and dialysis solutions. 

The company plan is to target sales in the local Palestinian market as well as 

in regional and African markets. For the Middle East and African markets, the 

company is in the process of negotiating an international distributor, who would 

be committed to purchasing a minimum of 2 million 500 ml. infusion bags. Due 

to its central geographic location, Palestine is well positioned to distribute these 

products to nearby countries without the need to incur high transportation costs. 

Sales projections are estimated at 3 million units per year in the Palestinian market 

which currently has an annual consumption rate of approximately 6 million units. 

The local market is mostly served by imported products of either lower quality or 

higher cost. 

The company is expected to sell directly to governmental hospitals via the standard 

tendering process, and believes that by guaranteeing product quality it will be able 

to win a sizable market share by matching the market price of PVC based inferior 

products. The company will use effective developed cost effective local distribution 

network to market locally at a premium price justified by its superior product line. 

Product Quality assurance is based on the fact that the owner has already 

reached an agreement with BioPharmax BV, a Netherlands based company, to 

build a complete facility including covering all aspects of the design, supply and 

installation. This turn-key facility will be ready to start operations immediately 

upon construction, staffed by fully trained employees. In addition to the dialysis 

& infusion bags, this state-of-the-art manufacturing facility will be able to cost- 


effectively produce other related products, which will conform to FDA, CE, and 

cGMP regulations and standards. 

The plant will be constructed on a11,000 sq. meter site near Nablus. All economic, 

environmental, financial, and structural plans are developed and ready for 

implementation. In addition all legal and regulatory approvals have been issued. 





Furniture & Equipment Purchase and Installation 


Completed 

As soon as the financing is available 

12 Months from start date 

6 months from construction completion 

20-24 months from finance availability 


Dana Vet. Drugs Factory is a leading Palestinian company established in 1993 by experts in 

the pharmaceutical & veterinary fields. Its line of activity is manufacturing veterinary drugs, 

disinfectants & animal health care products. Lines of production include: Sterile Injectable 

Solutions, Sterile Injectable Suspensions, Oral Solutions, Oral Powders, Ointments & 

Creams, and External Solutions & Disinfectants. Pharmacological classifications under 

Dana factory production are: Antibiotics, Anticoccidials, Anthelmintics & Antiparasitics, 

Vitamins & Tonics, NSAIDs, Disinfectants, and Hormones. 


The Pharmaceutical industry is made up of six manufacturers in the West Bank; five of 

whom are located in Ramallah. The industry produces 1,118 medicines (mostly generics) 

according to the ministry’s registry while according to market studies approximately 4,500 

medicines are available in pharmacies and hospitals. The labor force in the industry is 

estimated at 1,200 workers. 

The industry contributes less than 1 percent to the Palestinian GDP, yet, it is considered one 

of the highest in worker productivity (US$ 44,000 in 2005). Local manufacturers currently 

focus their production on three medicinal groups: anti-infective, muscoskeletal and alimentary 

medicines. In addition to pharmaceutical medicines, two of the companies also produce 

veterinary medicines, while two of them producing some types of detergents and cosmetics as 

well. The industry has invested a lot in infrastructure and machinery to be qualified for certain 

certifications; mainly GMP (Good Manufacturing Practice). Acquiring GMP certifications from 

local and international authorities is considered the “visa” to enter international markets 

The market share of this industry accounts for approximately 55% of the total market in 

terms of volume and 45% in terms of dollar value. Almost 90% of local industry sales are in 

WBG, the rest is exported to eastern Europe, Arab and African countries. The total market 

size of medicine is estimated at about US$ 48 million. It is distributed as follows: 71% 

private sector, 20% public sector, and 9% for NGOs including UNRWA. The sector uses 

a wide variety of promotional materials and sales methods and is generally considered a 

rather robust industry by local economic standards. 

Other Sectors 

435

SWOT Analysis 


Strengths 

Weaknesses 

• The use of non-PVC based products have 

a longer shelf life, offer better public health • PVC products used by most competitors 

outcomes and have less impact on the 

have a more cost effective structure 

environment 

• Superiority in terms of product quality due to 

• Location needed, also all facilities and 

modern and accepted European standards of 

preparations are expensive 

the facility itself and sterilization level 

• Accessibility to water, power supply, and 

• Competitive prices compared to existing 

other elements suitable for such facility 

products and existing product qualities 

is feasible but costly 


Opportunities 

Threats 

• Given lack of local competitors, this facility will • Israeli control over Palestinian ports of 

be a unique in the Palestinian market 

entry, thus influencing export potential 

• Exploring other regional markets through • Competitors could offer lower quality 

international distributor 

substitute products at lower prices 

• High growth in market demand 


Indicators 2011-2010 2012 2013 2014 2015 


Revenues 0 6,852,709 7,691,816 9,789,585 9,789,585 

Gross Profit 0 2,514,750 3,353,000 4,023,600 4,023,600 

Net Income 0 1,331,491 1,784,755 2,530,632 2,530,632 






Total Assets 9,200,000 10,531,491 12,494,722 15,025,354 17,555,986 


Total Equity 9,200,000 10,531,491 12,494,722 15,025,354 17,555,986 





Handmade Crochet Work 4 


Project Name: 






PIC-2010-IO-121 

Handmade Crochet Work 

Ms. Rula Taher Mahmoud Shabaneh 

Farsh Al Hawa Street 


Mobile: +970-59-8584208 


Rula Tahir Mahmoud Al Muhtaseb is seeking a financing partner to assist in 

establishing a company that will manufacture all types of hand crochet work (with 

printings in different languages including Arabic, English, Dutch etc. depending on 

the clients request), different types of decorations for all events and occasions, 

stands and jewelry boxes, Fragrance baskets which will be filled with various types 

of nuts in addition to different types of conference and party decorations. 

The company will target all segments and ages of society, covering individuals with 

middle to high income. Additionally, the company will target the local Palestinian 

market, Israeli market as well as the overseas markets. The company will strive in 

producing beautiful handmade Crochet and Crafts work that will be sold to tourists 

visiting the country as well as local citizens. 

The company is expected to face limited competition because of the flexibility the 

company is offering in creating decorative products including crochets, fragrance 

baskets, stands and jewelry boxes. 

The company’s products will all be of very high quality that will pass through a 

robust and innovative production process. Despite the fact that the company’s 

products will be new to the local market, once established in the market, the 

owners are hopeful the company will gain a very good reputation for its products 

and services and people will begin to admire its work and products. 

The company intends to distribute its products through the company’s sales 

agents. Additionally, the company will sell its products through distribution points 

(wholesalers). The company’s website will also be used to assist the company 

selling and distributing its products online. 

Other Sectors 

437




12 months 


Rula Taher Mahmoud Shabaneh a local resident of Hebron, holding a BA degree in English 

language and literature from Hebron University. Mrs. Shabaneh has four years of extensive 

experience in teaching and training. Mrs. Shabaneh also has excellent communication and 

writing skills in both English and Arabic. 


The religious and tourism handicrafts are concentrated in Bethlehem area. The number of 

olive wood workshops has decreased from about 160 to 135, 12 of them have reasonable 

size operations and the remaining are small. The mother of pearl workshops has sharply 

decreased from about 130 to 15 working operations. 

Hebron was famous for family owned pottery, glass and ceramic workshops. Today, very few 

of these workshops still exist in each category. Other sectors of handicrafts are scattered 

all over the West Bank. 


The sector is composed of diversified components. These are classified as oriental 

handicrafts; olive wood carving, mother of pearl, ceramics, glass works, pottery, embroidery, 

carpet knitting, wax, false jewelry and other hand works. 


The quality of these products is derived from being handmade which adds a great value to 

them. Quality is seen in the surface finish appearance and resulted from good chosen raw 

materials. A certificate of excellence is issued by some chambers but nothing to do with 

PSI. 

Traditionally, this industry was related to the tourism sector. And hence, thousands of skilled 

people, especially in Bethlehem area, were specialized in this sector. So, this represents a 

great value to the local population there, and it is one of its features. 


Generally speaking, the industry is working on low capacity in most of the fields. Since this 

industry is highly sensitive to tourism, the last decade has shown some shifts in production. 

Smaller workshops have disappeared and fewer workshops have grown their production 

capacity and sales. The mother of pearl workshops has declined sharply and also the 

ceramics and glass works. 

The industry has a rich capacity of skilled labor and traditional culture in this regard and 

is moving towards more exports and hence the need for development is highly urgent. 

Most of the machinery and hand tools are old and need upgrading. One feature of this 


industry is low investment, and hence any development will create substantial effects 

on production. This industry needs to deploy modern technologies and developments in 

machinery and design. 


Traditionally, handicrafts products used to be sold locally to tourists and pilgrims. The 

activities carried out by promotional institutions and chambers, and the holding of regional 

and international cultural trade shows have opened the door for direct exports. Other major 

exports are sold in the American markets and some are sent there in the form of gifts. These 

exports have created the need to change in the industry. 

Informal figures from the industry show that the volume of sales last year reached up to 

six million dollars, whereas the formal figures hardly reach the figure of one million dollars. 

The industry has a potential in the export market and can capitalize on the unemployed 

skilled labor. 


The sector is categorized by low investments in machinery. It is largely dependent on skilled 

labor. Cash is needed in obtaining the necessary raw materials and in financing the workers 

until the receivables are in the account which might take months. 

The industry operators need the cash to finance their procurements. They are also looking 

for financing the opening up of potential markets. 

Other Sectors 

439

SWOT Analysis 


Strengths 

Weaknesses 

• The financial resources needed to 

• Pioneer in producing such product catalogue complete all phases of the project are 

not available 

• Competition is very limited due to the rareness 

of the idea 


Opportunities 

Threats 

• Increase the companies export market • Political instability 

• Skilled labor is available 


Indicators 2010 2011 2012 2013 2014 


Revenues 0 650,000 1,460,000 1,560,000 1,660,000 

Gross Profit 0 460,000 1,120,000 1,180,000 1,340,000 

Net Income 0 374,000 999,000 1,034,000 1,184,000 




Financing Cash Flow 540,000 (350,000) (1,000,000) (1,000,000) (1,000,000) 


Total Assets 540,000 564,000 563,000 597,000 781,000 


Total Equity 540,000 564,000 563,000 597,000 781,000 





Russian Eye Center 5 


Project Name: 






PIC-2010-IO-122 

Russian Eye Center 

Palestinian Russian Medical Company 

Mr. Nayef Ahmad Yousef Abu-Sebaa 

Russian Eye Center 

Al-Rameh District, Hebron, Palestine 

Tel: +970-2-2213380 

Fax: +970-2-2213381 

E-mail: ruspal@ymail.com, naifah@mail.ru 

Website: http://ruspal.net/ 


The Russian Eye Center in Hebron is seeking a strategic partner to take a 40% 

equity stake in the center. The Center was established to diagnose eye diseases 

and provide treatment using updated laser technologies. The clinic not only carries 

out laser treatments on eye pathologies (diabetes mellitus, nearsightedness, 

myopia etc), but also performs therapeutic treatment. The owner 

Types of treatment covered: 

• Excimer-laser procedures for correction of myopia, hypermetropia, and 

astigmatism; 

• Surgical treatment of cataracts, glaucoma, and retinal detachment (including 

vitrectomy); 

• Penetrating keratoplsty; 

• Surgery of strabismus (squint), pterygium, etc. 

• Sclera- and collagen-plastics for progressive myopia; 

• Plastic surgery of eyelids, including cosmetic procedures; 

• Preventive argon – laser coagulation patients with myopia and diabetic 

retinopathy; 

• Medical helium – neon laser procedures for patients with endothelia – 

epithelial dystrophy or amblyopia; 

Other Sectors 

441

• YAG – Laser procedures for patients with glaucoma, secondary cataract etc; 

• Radial keratotomy for myopia 1.0 – 8.0 D; 

• Special keratotomy (optional) of astigmatism 1.0-5.0 D; 

• Combined keratotomy (optional) for combination myopia and astigmatism; 

• Thermokeratocoagulation (optional) of hypermetropia and astigmatism 1.0- 

6.0 D; 

The center began operations in April 2010 with most of its facilities functioning. 

It is expected that by July 2010 all of its facilities will be fully functioning. The 

clinic estimates that it has performed approximately 1,250 annual operations and 

interventions out of about 2,400 patients diagnosed and screened. 


Land Development & Improvement 


Building and Construction start Date 




Furniture & Equipment Purchase July 2010 

Operations Start Date Started April 2010 


The Palestinian Russian Medical Company “RusPal” was registered in 2009 by Russian 

and Palestinian investors who focused on the building of medical centers and hospitals. 

RusPal’s first major achievement is the Russian Eye Center in Hebron, the first of its 

kind in Palestine. Its doctors have more than twenty years’ experience in major Russian 

medical centers (Fedorov Clinic, Lenar Clinics, etc.). The Russian Eye Center has the latest 

equipment, medication and surgical instruments including the OCT, Excimer Laser, Phaco, 

and Vitrectomy machines. 


According to the “Palestinian Medical Relief Association”, attention to eye care is rather 

poor within the Palestinian health care system. Existing ophthalmic services are often 

too expensive for average Palestinians, leaving many without access to basic ophthalmic 

care. An estimated 10 percent of the population need glasses but cannot afford to purchase 

them. 

Due to the lack of health education programs and awareness campaigns at the national level, 

and no national eyesight screening program in Palestinian schools, many Palestinians are 

not familiar with the concept of eye check-ups and general ophthalmic care, which is why 

many eye problems go undetected. Particularly among children, cases are often undetected 

or are not treated correctly. Children are often given improper glasses which can have 

long term detrimental effects on their eyesight. To compound the problem, children whose 


impaired sight has not been properly treated are often misidentified as slow learners. 

Currently, the Eye Health Program implemented by the Palestinian Medical Relief Association, 

has identified the following as key problems affecting eye health in Palestine: 

• Vernal Catarrh disease, prevalent in the Mediterranean climate where hot weather 

helps the virus survive in the eye; 

• Cataracts, caused by diabetes, aging and sometimes trauma; 

• Allergic Conjunctivitis, Pterygium and Blepharitis, all due to damage from excessive 

sun, are common in Palestine but very rare in Europe; 

• Night Blindness, due to Vitamin A deficiency, a problem common among those 

living in poverty and which is transferable through consanguineous marriages; 

• Diabetic Retinopathy, which results when diabetics do not or are unable to maintain 

a proper diet; 

• Glaucoma, of which there is a high level of incidence in Palestine. Patients can 

easily go blind if they are misdiagnosed or do not receive treatment; and 

• Refractive errors: 50 percent of school children (aged 7-15) need glasses. 

Currently, the main operating centers specialized in eye health care are St. John’s Ophthalmic 

Hospital, the Eye Health Program of the Palestinian Medical Relief Association, Al-Noor Eye 

center, Musalam Eye Center, and Al-Razi Hospital in Ramallah. 

Other Sectors 

443

SWOT Analysis 


Strengths 

Weaknesses 

• The only specialized eye center in Hebron • Limited internal financial resources 

• The most advanced eye center in the 

Palestinian Territories 

• Highly experienced doctors and professors 

who worked in major Russian eye centers 


Opportunities 

Threats 

• High demand on medical, surgical, and plastic • Lack of trust in medical centers among 

interventions 

the local population 

• Inability to import necessary equipment 

• Low competition in the Hebron area 

due to Israeli restrictions 


Indicators 2010 2011 2012 2013 2014 


Revenues 318,750 637,500 956,250 1,211,250 1,275,000 

Expenses 169,213 338,425 507,638 643,008 676,850 

Gross Profit 149,538 299,075 448,613 568,243 598,150 

Interest Payment 0 0 0 0 0 

Taxes 22,431 44,861 67,292 85,236 89,723 







Total Assets 1,842,107 2,032,767 2,318,758 2,681,012 3,062,333 


Total Equity 1,565,791 1,727,852 1,970,944 2,278,860 2,602,983 





Ibn Sena Specialty Hospital in Jenin 6 


Project Name: 






PIC-2010-IO-123 

Ibn Sena Specialty Hospital in Jenin 

Ibn Sena Specialty Hospital Company 

Mr. Mustafa Naser Ali Hamarshah 

Tel: +970-4-2504144 

Fax: +970-4-2504144 

Mobile: +970-59-9734769 

Email: info@ishjenin.com 

Website: www.ishjenin.com 


Ibn Sena Specialty Hospital Company is planning to establish a new specialty 

hospital in Jenin to provide medical and health services for Jenin City residents 

and surroundings. Geographical areas that can be served by the hospital include 

Salfeet, Tubas, Qalqilya, Nablus, Jenin, and Tulkarem. 

The hospital that will be constructed with total built up area of 2400 square meters on a 

land with a total area of 4500 square meters and will include the following facilities: 

• Operations Theater 

• Mother Care Unit 

• Medical Lab 

• IVF Lab 

• Radiology Department 

• Blood Bank 

• Intensive Care Unit 

• Child Care Department 

• 7 Patients’ Private Rooms 

• 9 Patients Regular Rooms 

• Emergency Unit 

• Other Supporting Facilities (Kitchen, Laundry, Reception, etc.) 

The hospital project is responding to the increasing demand on hospital beds in 

Jenin and other governorates in the West Bank. Statistics show that there are 1 

bed for every 1,588 person in Jenin governorate compared with the international 

standard of 1 bed for every 1,000 person. 

Other Sectors 

445


Land Purchase 

Completed 

Construction Completion June 2011 

Equipment Order June 2011 

Receiving and Installing the Equipment October 2011 

Operations Start Date January 2012 


Ibn Sena Specialty Hospital Company was established in August 2009 as private shareholding 

company under registration number 562488155 according to the Company Law 12 for the 

year 1964. Total registered capital of the company is USD 1 million. The company is owned 

by 40 doctors, engineers, and professional service providers in addition to Jenin Chamber 

of Commerce and Industry. 


There are more than 77 hospitals in Palestine equipped with nearly 4,824 beds. Nearly 

ninety percent of the hospitals are fully equipped and cater to the needs of the patients. 

Every hospital of Palestine has nearly 62 beds. Palestine has seventeen general hospitals, 

two psychiatric hospitals, two pediatric hospitals. 

All the Palestinian hospitals are looked after by the Ministry of Health in Palestine. Maternal 

departments are there in most of the beds and the rehabilitation beds are looked after by 

the NGOs. 

Facilities of Hospitals in Palestine: 

• General Surgery and Surgical Wards 

• General surgeries are carried by experienced doctors. 

• Pediatric Medicine: The pediatric department takes care of the children under the 

age of twelve. 

• Maternal Beds: Pregnancy and non pregnancy related cases are looked after 

efficiently. 

• Special care beds: The special care beds are for people who are in a critical state 

and special care is given by specialized nursing and medical staff. The cesarean 

section is equipped with all the necessary equipments. 

• Mental Hospital Beds: Mental Health services are provided to the different mentally 

challenged patients. 

• Hospital diagnosis center 

The diagnosis center offers medical imaging services in its departments and sections. 

X rays, radiology tests, mammography, ultrasound examinations and MRI facilities are 

provided by the hospitals. 


SWOT Analysis 


Strengths 

Weaknesses 

• Established company for starting and 

• Lack of additional financial resources to 

managing the hospital 

complete the project 

• Long experiences and high credibility of the 

founders of the company 

• Availability of all needed permits and licenses 


Opportunities 

Threats 

• Increasing demand on hospital services • Political instability 

• Low ratio of beds to population in Jenin 

governorate 


Indicators 2010–2011 2012 2013 2014 2015 


Revenues 5,100,000 5,865,000 6,744,750 7,756,463 

Expenses 2,584,739 2,843,213 3,127,535 3,440,288 

Net Income 2,515,261 3,021,787 3,617,215 4,316,175 


Operating Cash Flow - 2,624,521 3,131,047 3,726,475 4,425,435 




Total Assets 3,100,000 4,115,261 5,137,048 6,254,263 7,570,438 


Total Equity 3,100,000 4,115,261 5,137,048 6,254,263 7,570,438 




Other Sectors 

447

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