Annual Report 2011 - PGS

Annual Report 2011 - PGS Annual Report 2011 - PGS

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Introduction to Business Units PGS allocates its seismic acquisition capacity between Marine Contract and MultiClient assignments — in order to maximize profitability Proactive Capacity Allocation to Optimize Profitability Petroleum Geo-Services is a focused marine geophysical company. Noted for fleet efficiency and technological innovation, PGS ranks among the world’s three largest marine seismic companies. PGS provides a broad range of geophysical and reservoir services worldwide and is organized into four business units: Marine Contract, MultiClient, Operations, and Data Processing & Technology. The business model of Marine Contract is acquiring and processing seismic data under exclusive contracts with individual customers, such as oil and natural gas companies and governments. Seismic data is vital to them; key uses are to identify structures that may contain hydrocarbons, determine the size of reservoirs and optimize reservoir production. A highly efficient seismic fleet and advanced acquisition technologies are major PGS competitive advantages. Acquisition and processing is also conducted for PGS’ library of MultiClient field surveys. Under this business model, PGS invests in MultiClient seismic surveys and the processed data sets and images are marketed to multiple customers on a non-exclusive basis. MultiClient has two revenue sources: pre-funding and late sales. Customers pre-funding surveys commit to buying into the survey before and while the data are acquired and processed. Late-sales customers purchase the data when it has become a part of the MultiClient library of acquired and processed data. Reservoir Services consulting is a part of the MultiClient business unit. Reservoir Services comprises an industry-leading team of subsurface and production geoscientists providing interpretation and reservoir characterization expertise to PGS and external customers. The Operations business unit supports Marine Contract and MultiClient with reliable and efficient production capacity as well as resource planning, fleet renewal and expansion strategies. Data Processing & Technology is managed as a separate business unit due to its distinctive specializations. The business unit has two departments: DATA PROCESSING provides a full range of processing, advanced imaging and reservoir-related processing services to a global exploration and production customer base and to PGS’ MultiClient library and regional MegaSurveys. GEOSCIENCE & ENGINEERING constitutes PGS’ research and development center. Core projects are GeoStreamer dualsensor streamer technology, survey fleet efficiency, high-end imaging and automation, and electromagnetic (EM) acquisition research. Proactive Allocation of Capacity PGS allocates its seismic acquisition capacity between Marine Contract and MultiClient assignments — in order to maximize profitability. The annual budgetary vessel allocation is based on the relative strength of the market, geographical focus and specific projects. A key decision criterion for MultiClient investments is whether the project delivers a risk-adjusted profitability that, on a discounted basis, compares favorably to use of the capacity for contract work. In a weak market, the margins from good MultiClient projects are on average higher than in the contract market, so more capacity is allocated to MultiClient. To reduce exposure to the cyclical nature of the contract market, PGS will allocate more capacity to solid MultiClient projects with high pre-funding levels to optimize profitability and cash flow when the contract market is weak. This strategy results in an internal competition for capacity between the business units Marine Contract and MultiClient. PGS History In 1991, the Norwegian venture capital firm Norsk Vekst acquired all the shares of A/S Geoteam in order to develop it into a worldwide seismic company. Norsk Vekst renamed the company Petroleum Geo-Services (PGS) as of July 1, 1991. Subsequently, PGS established a new subsidiary, Geoteam A/S, to which all PGS operating activities were 12 PGS Annual Report 2011

Introduction to business units transferred. Core businesses included predrilling site surveys, pipeline inspection, exclusive and non-exclusive 2D seismic surveys and the processing and interpretation of survey data. PGS remained a holding company for Precision Seismic and Geoteam Exploration Ltd. until late 1991, when PGS merged with Nopec A/S. By year-end 1991, PGS had established itself as an important 2D and 3D seismic operator in the North Sea and the Gulf of Mexico. PGS was reincorporated as a public limited liability company, Petroleum Geo-Services ASA, and listed on the Oslo Stock Exchange in 1992. PGS was listed on NASDAQ in 1993, and in 1997 trade in the Company’s American Depository Shares (ADS) was transferred to the New York Stock Exchange. Today, PGS is listed on the Oslo Stock Exchange while ADS trade is quoted on the US Pink Sheets. From 1995 to 1999, PGS designed, built and deployed six proprietary Ramform survey vessels and grew to become one of the worldwide leaders in the development and industrialization of 3D marine seismic acquisition. In 1998, PGS acquired Golar-Nor, which owned the vessels Petrojarl I and Petrojarl Foinhaven. The acquisition gave PGS a foothold in the Floating Production Storage and Offloading (FPSO) market. PGS subsequently added Ramform Banff and Petrojarl Varg to its fleet of FPSO vessels. As the year 2000 approached, PGS’ financial situation deteriorated. Aggressive growth in an unfavorable market strained the Company’s liquidity. Sale of shares in the subsidiary Spinnaker Exploration, a Gulf of Mexico oil company, and sale of PGS’ data management business and related software to Landmark Graphics Corporation, a Halliburton subsidiary, provided some relief. To secure maximum utilization of its FPSO fleet, PGS bought a 70-percent license interest in the Varg field in the North Sea from Norsk Hydro and Statoil and established the exploration and production company Pertra. PGS’ liquidity situation remained challenging and in 2001 the Company sought to sell another non-core asset, the exploration and production company Atlantis. Early in 2003, Sinochem bought the company, but at a significantly lower price than PGS’ original asking price. The low purchase price received for Atlantis and an inability to meet debt installment payments resulting from, among other factors, significant budget overruns on the FPSO newbuilding Ramform Banff, left PGS with no alternative but to voluntarily file for reorganization under Chapter 11 of the US Bankruptcy Code in July 2003. PGS emerged from Chapter 11 four months later. In March 2005, Pertra was sold to Talisman and PGS became a dedicated oil services company. Divestments continued. In 2006, PGS demerged its Petrojarl floating production unit. In late 2009, PGS’ Onshore seismic business was sold to Houston based Geokinetics. PGS is now a focused marine geophysical company; its foremost competitive advantage is the Ramform seismic fleet. The fleet was enhanced further in 2008 and 2009 when PGS took delivery Ramform Sovereign and Ramform Sterling. The Ramform vessels deliver proven operational capabilities and superior efficiency and deploy state-of-the art technologies. PGS holds the industry record for towing and handling the greatest number of streamers. Fleet efficiency will continue to improve in 2013 when the Company takes delivery of two Ramform Titan-class vessels. PGS’ proprietary GeoStreamer GS technology is another key competitive advantage, complemented and enhanced by sophisticated data processing and imaging capabilities. PGS headquarters are located at Lysaker (Oslo), Norway. The PGS Group has offices in 26 countries around the world and operates major regional centers in London, Houston and Singapore. During the year ended December 31, 2011 PGS had on average 2,145 full-time employees worldwide. PGS holds the industry record for towing and handling the greatest number of streamers PGS Annual Report 2011 13

Introduction to business units<br />

transferred. Core businesses included predrilling<br />

site surveys, pipeline inspection,<br />

exclusive and non-exclusive 2D seismic surveys<br />

and the processing and interpretation of survey<br />

data. <strong>PGS</strong> remained a holding company for<br />

Precision Seismic and Geoteam Exploration<br />

Ltd. until late 1991, when <strong>PGS</strong> merged with<br />

Nopec A/S. By year-end 1991, <strong>PGS</strong> had<br />

established itself as an important 2D and 3D<br />

seismic operator in the North Sea and the Gulf<br />

of Mexico.<br />

<strong>PGS</strong> was reincorporated as a public limited<br />

liability company, Petroleum Geo-Services<br />

ASA, and listed on the Oslo Stock Exchange<br />

in 1992. <strong>PGS</strong> was listed on NASDAQ in 1993,<br />

and in 1997 trade in the Company’s American<br />

Depository Shares (ADS) was transferred to the<br />

New York Stock Exchange. Today, <strong>PGS</strong> is listed<br />

on the Oslo Stock Exchange while ADS trade is<br />

quoted on the US Pink Sheets.<br />

From 1995 to 1999, <strong>PGS</strong> designed, built<br />

and deployed six proprietary Ramform<br />

survey vessels and grew to become one of<br />

the worldwide leaders in the development<br />

and industrialization of 3D marine seismic<br />

acquisition.<br />

In 1998, <strong>PGS</strong> acquired Golar-Nor, which owned<br />

the vessels Petrojarl I and Petrojarl Foinhaven.<br />

The acquisition gave <strong>PGS</strong> a foothold in the<br />

Floating Production Storage and Offloading<br />

(FPSO) market. <strong>PGS</strong> subsequently added<br />

Ramform Banff and Petrojarl Varg to its fleet of<br />

FPSO vessels. As the year 2000 approached,<br />

<strong>PGS</strong>’ financial situation deteriorated.<br />

Aggressive growth in an unfavorable market<br />

strained the Company’s liquidity. Sale of shares<br />

in the subsidiary Spinnaker Exploration, a Gulf<br />

of Mexico oil company, and sale of <strong>PGS</strong>’ data<br />

management business and related software to<br />

Landmark Graphics Corporation, a Halliburton<br />

subsidiary, provided some relief.<br />

To secure maximum utilization of its FPSO fleet,<br />

<strong>PGS</strong> bought a 70-percent license interest in the<br />

Varg field in the North Sea from Norsk Hydro<br />

and Statoil and established the exploration<br />

and production company Pertra. <strong>PGS</strong>’ liquidity<br />

situation remained challenging and in 2001<br />

the Company sought to sell another non-core<br />

asset, the exploration and production company<br />

Atlantis. Early in 2003, Sinochem bought the<br />

company, but at a significantly lower price than<br />

<strong>PGS</strong>’ original asking price. The low purchase<br />

price received for Atlantis and an inability to<br />

meet debt installment payments resulting<br />

from, among other factors, significant budget<br />

overruns on the FPSO newbuilding Ramform<br />

Banff, left <strong>PGS</strong> with no alternative but to<br />

voluntarily file for reorganization under Chapter<br />

11 of the US Bankruptcy Code in July 2003. <strong>PGS</strong><br />

emerged from Chapter 11 four months later.<br />

In March 2005, Pertra was sold to Talisman and<br />

<strong>PGS</strong> became a dedicated oil services company.<br />

Divestments continued. In 2006, <strong>PGS</strong> demerged<br />

its Petrojarl floating production unit. In late<br />

2009, <strong>PGS</strong>’ Onshore seismic business was sold<br />

to Houston based Geokinetics.<br />

<strong>PGS</strong> is now a focused marine geophysical<br />

company; its foremost competitive advantage<br />

is the Ramform seismic fleet. The fleet was<br />

enhanced further in 2008 and 2009 when <strong>PGS</strong><br />

took delivery Ramform Sovereign and Ramform<br />

Sterling. The Ramform vessels deliver proven<br />

operational capabilities and superior efficiency<br />

and deploy state-of-the art technologies. <strong>PGS</strong><br />

holds the industry record for towing and<br />

handling the greatest number of streamers.<br />

Fleet efficiency will continue to improve in<br />

2013 when the Company takes delivery of two<br />

Ramform Titan-class vessels. <strong>PGS</strong>’ proprietary<br />

GeoStreamer GS technology is another key<br />

competitive advantage, complemented and<br />

enhanced by sophisticated data processing and<br />

imaging capabilities.<br />

<strong>PGS</strong> headquarters are located at Lysaker<br />

(Oslo), Norway. The <strong>PGS</strong> Group has offices in<br />

26 countries around the world and operates<br />

major regional centers in London, Houston and<br />

Singapore. During the year ended December<br />

31, <strong>2011</strong> <strong>PGS</strong> had on average 2,145 full-time<br />

employees worldwide.<br />

<strong>PGS</strong> holds the industry<br />

record for towing and<br />

handling the greatest<br />

number of streamers<br />

<strong>PGS</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 13

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