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Annual Report 2011 - PGS

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Introduction to<br />

Business Units<br />

<strong>PGS</strong> allocates its<br />

seismic acquisition<br />

capacity between Marine<br />

Contract and MultiClient<br />

assignments — in order to<br />

maximize profitability<br />

Proactive Capacity<br />

Allocation to Optimize<br />

Profitability<br />

Petroleum Geo-Services is a focused marine<br />

geophysical company. Noted for fleet efficiency<br />

and technological innovation, <strong>PGS</strong> ranks<br />

among the world’s three largest marine seismic<br />

companies.<br />

<strong>PGS</strong> provides a broad range of geophysical and<br />

reservoir services worldwide and is organized<br />

into four business units: Marine Contract,<br />

MultiClient, Operations, and Data Processing &<br />

Technology.<br />

The business model of Marine Contract is<br />

acquiring and processing seismic data under<br />

exclusive contracts with individual customers,<br />

such as oil and natural gas companies and<br />

governments. Seismic data is vital to them; key<br />

uses are to identify structures that may contain<br />

hydrocarbons, determine the size of reservoirs<br />

and optimize reservoir production. A highly<br />

efficient seismic fleet and advanced acquisition<br />

technologies are major <strong>PGS</strong> competitive<br />

advantages.<br />

Acquisition and processing is also conducted<br />

for <strong>PGS</strong>’ library of MultiClient field surveys.<br />

Under this business model, <strong>PGS</strong> invests in<br />

MultiClient seismic surveys and the processed<br />

data sets and images are marketed to multiple<br />

customers on a non-exclusive basis. MultiClient<br />

has two revenue sources: pre-funding and<br />

late sales. Customers pre-funding surveys<br />

commit to buying into the survey before and<br />

while the data are acquired and processed.<br />

Late-sales customers purchase the data when<br />

it has become a part of the MultiClient library<br />

of acquired and processed data. Reservoir<br />

Services consulting is a part of the MultiClient<br />

business unit. Reservoir Services comprises<br />

an industry-leading team of subsurface<br />

and production geoscientists providing<br />

interpretation and reservoir characterization<br />

expertise to <strong>PGS</strong> and external customers.<br />

The Operations business unit supports<br />

Marine Contract and MultiClient with reliable<br />

and efficient production capacity as well as<br />

resource planning, fleet renewal and expansion<br />

strategies.<br />

Data Processing & Technology is managed as<br />

a separate business unit due to its distinctive<br />

specializations. The business unit has two<br />

departments: DATA PROCESSING provides a<br />

full range of processing, advanced imaging and<br />

reservoir-related processing services to a global<br />

exploration and production customer base<br />

and to <strong>PGS</strong>’ MultiClient library and regional<br />

MegaSurveys. GEOSCIENCE & ENGINEERING<br />

constitutes <strong>PGS</strong>’ research and development<br />

center. Core projects are GeoStreamer dualsensor<br />

streamer technology, survey fleet<br />

efficiency, high-end imaging and automation,<br />

and electromagnetic (EM) acquisition research.<br />

Proactive Allocation of Capacity<br />

<strong>PGS</strong> allocates its seismic acquisition capacity<br />

between Marine Contract and MultiClient<br />

assignments — in order to maximize<br />

profitability. The annual budgetary vessel<br />

allocation is based on the relative strength of<br />

the market, geographical focus and specific<br />

projects. A key decision criterion for MultiClient<br />

investments is whether the project delivers a<br />

risk-adjusted profitability that, on a discounted<br />

basis, compares favorably to use of the<br />

capacity for contract work. In a weak market,<br />

the margins from good MultiClient projects are<br />

on average higher than in the contract market,<br />

so more capacity is allocated to MultiClient.<br />

To reduce exposure to the cyclical nature of<br />

the contract market, <strong>PGS</strong> will allocate more<br />

capacity to solid MultiClient projects with high<br />

pre-funding levels to optimize profitability and<br />

cash flow when the contract market is weak.<br />

This strategy results in an internal competition<br />

for capacity between the business units Marine<br />

Contract and MultiClient.<br />

<strong>PGS</strong> History<br />

In 1991, the Norwegian venture capital<br />

firm Norsk Vekst acquired all the shares of<br />

A/S Geoteam in order to develop it into a<br />

worldwide seismic company. Norsk Vekst<br />

renamed the company Petroleum Geo-Services<br />

(<strong>PGS</strong>) as of July 1, 1991. Subsequently, <strong>PGS</strong><br />

established a new subsidiary, Geoteam A/S,<br />

to which all <strong>PGS</strong> operating activities were<br />

12 <strong>PGS</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong>

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