Go Global Now 2014 - Entrepreneurship 360° - Startup bootcamp Rome

Accelerating the next
generation of startups in
the lifestyle, culture and
food industries
Rome Program 2014-2016

Accelerating Rome (and Italy)
We bring the international standard for startup acceleration

Why Startup Acceleration?
4 ingredients are key to a successful startup
Strong
team
Innovative
product
Market
potential
Business
traction
But in order to succeed….

...speed & execution are CAPITAL
A startup acceleration program provides:
$
FUNDING
Initial cash to build a minimum
viable product, test the traction
and reach the seed funding stage
COACHING
Strong know-how for effective
problem solving, opportunity
scouting and team setup
EDUCATION
Strong knowledge to complete the
business tool kit required by any
promising venture
SUPPORT
Strong method and top class
facilities in order to provide
effective boost to operations
ADVICE
Strong seniority in order to provide
strategic direction, address mission
and increase vision
SPONSORING
Strong network in order to promote
a valuable proposition to key
investors, partners, clients

Why Startup Bootcamp?
The top performing accelerator program in Europe
+ +
APPLY
ACCELERATE
GET FUNDED
On average over 70% of startups accelerated by SBC
have gone on to receive seed funding for their projects

Over 120 startups already accelerated

Joining an accelerator network
Already operational in 6 European cities (7 programs)
Copenhagen
Amsterdam
Dublin
Eindhoven
Mobility
NFC &
Contactless
Health
HighTech
Berlin
Transportation
Haifa
Rome
(coming up)

The 3 key ingredients of our success
1
2
3
Vertical focus and strong partners
We empower the local ecosystem, bringing the best partners
around each vertical. Our partners play a key role in validating
the startups admitted to each vertical program.
Our Managing Teams, Process and Knowledge Base
Thanks to tens of iterations, we’ve built the most powerful
startup acceleration toolkit. Our Managing Teams are lead by
top experienced serial entrereneurs and executives.
Our Network
Our wide international network of mentors, investors and
partners ensures always strong value in each accceleration
phase from startup selection to business lead generation.

SBC Program – how it works
Yearly cycle (to be repeated at least for 3 years)
Selection
(Ca. 500 yearly applications)
(Ca. 70% from abroad)
3 months
Acceleration
(10 startups)
Funding Stage
Selected startups get:
• € 15K cash per team (in exchange for 7% equity)
• € +150K value of services
• Extensive mentorship from +100 entrepreneurs
and investors
• Exposure to 200+ Angels & VCs at city Investor
Demo Days
• Investor Roadshow to London & Silicon Valley
• Additional investing by Seed funds
• Additional grants by local institutions

The only global accelerator network
+ yearly global events in over
50 cities across the world
2013
7 Programs
2014
11 Programs
2015
18 Programs

So why Rome?
The Rome ecosystem is emerging as the main
global hub for the Italian startup community
Academic. Rome hosts almost 300k
undergraduate students + 13k academic
professionals + top national R&D spenders
The Roman Regional Government is active in
supporting the Roman startup ecosystem
The Roman economy hosts tens of world class
brands and corporations active in innovation
and in the creative/lifestyle industries
Rome is probably the most beautiful town in the world,
its easy and high quality lifestyle an icon made memorable by Fellini’s dolce vita.
Rome is the hotbed of western culture. Innovating since 753 B.C.

SBC Rome Program (2014-2016)
A vertical
accelerator
targeting the
italian specific
food
Disrupting technologies for the creative/lifestyle industries
food – travel – cultural heritage – design – tourism - entertainment
exceptional product and service design

The “typical” SBC Rome startup
Team
3-5 members with a mix of product,
marketing, technology, admin skills
Product/Service
not just an idea, but a prototype,
alpha or beta that can be tested
Market
must provide strong
scaling opportunities
Technology
enabling disruption,
creating new needs
Food, beverages, restaurants, agriculture, farming, organic, GMOs, etc.
Life style, personal care, fitness, clothing, style, luxury, accessories, etc.
Home, design, furniture, real estate, renting, architecture, appliances, etc.
Culture, heritage, tourism, travel, art, hotels, B&B, ecotourism, etc.
Retail, distribution, logitics, shipping, payments, brands, marketing, etc.
Social Commerce, market places, niche social nets, apps, SAAS, etc.
Big data, analytics, massive multiuser, pattern recongnition, etc.
Internet of things, wearables, touch-less, language processing, AI, etc.
3D printing, pure UI, Smart Machines, 4D printing, etc.
Lean, agile, CRM, productivity etc.
Traction
the team must prove solid
trackrecord with convincing metrics
Service
Consumer
Corporate
Product

Our main challenge is...
...to build a strong value propositions
capable of attracting
the best startups in the world
that operate in the vertical
Strong funding
value by partner
investors
Top facilities,
program
and team
Strong strategic
partners active in
the vertical

Top Facilities: LuissEnlabs incubator
1500 sq.m Open Space
120 workspaces
Strong startup experience
* we are also considering with LuissEnlabs to open another dedicated top facility for the SBC Rome Program

SBC Rome Team
Managing Partner
Peter Kruger
CEO & Founder
Paolo Cuccia
Chairman & Cofounder
Key Advisors (expanding)
Lorenzo Barbantini Scanni
Chief innovation Officer
Brand Portal
Carlo Fei
VP at Firmenich
Sn marketing executive in the
fashion and lux industries
Team members
Andy Shannon
Head of Global Operations
Startup Bootcamp Global
Luigi Capello
Ceo & founder
Lventure Group
Livio Marcheschi
Business analyst
Lorenzo Ottaviano
marketing manager

Investment plan
The target is to raise at least €1.8fund to support 3 year
operations and €15k investment in ca. 30 startups
50%
Investors
50%
Corporate
Sponsors
€1.8m
3-year operation
and investment
fund
Year 1
€15k x 10
companies
Year 1
€15k x 10
companies
Year 1
€15k x 10
companies

Talking to partners of excellence
Tech
Strong global e-partners
eg. Google, Facebook, Cisco, Microsoft etc.
Food
Top food italian brands
eg. Nestle, Barilla, Eataly, Ferrero, Lavazza etc.
Design
Innovation driven Italian brands
eg. Fendi, Luxottica, Piaggio, Olivetti etc.

SBC Rome Partners aim to...
Foster technology innovation through supporting and
interacting with a leading global startup ecosystem
Gain business insights into technology trends and
exposure to high-potential international startups
Expand corporate connections with leading technology
investors, mentors, and partners
Position itself as a strong global innovation player and
leading contributor to the development of its own
ecosystem

SBC Rome Investors aim to...
Gain early exposure to high-potential international startups
for potential later stage investment follow-on.
Secure entry by investing in multiple diversified and highly
selected startups, spreading the risk on multiple entities.
Monetize investments right after a successful exit.
Support and interact with a leading global startup
ecosystem, expand connections and complement existing
investments.

Join the
Startupbootcamp Rome
Program
Peter Kruger
Head of SBC Rome Program
CEO & founder of eZecute
kruger@ezecute.com
+39 348 4074087