annual report 2008 Pelikan Holding AG

Pelikan Group
3. Acquisition of subsidiaries
Pelikan Nordic AB
On 26 May 2008, the Group acquired 100% equity share capital of Goldcup D 3135 AB (“Goldcup”),
incorporated in Sweden, representing 100,000 shares of Swedish Krona (SEK) 1 each, for a cash consideration of
CHF 171,000 (SEK 100,000). Subsequently, the share capital was increased from SEK 100,000 to SEK 1,000,000
by the issue of additional 900,000 new shares of SEK 1 for a total consideration of SEK 900,000. The name of
Goldcup was also subsequently changed to Pelikan Nordic AB. The principal activities of Pelikan Nordic AB
includes distribution of writing instruments, art, painting and hobby products, as well as school and office
stationery supplies in Sweden and Scandinavia.
Pelikan France SAS
On 3 December 2008, the Group incorporated a new subsidiary in France, namely Pelikan France SAS (“Pelikan
France”), whereby the Group had subscribed for 100% equity interest, representing 25,000 new shares of EUR
10 for a total consideration of CHF 369,000 (EUR 250,000). The principal activities of Pelikan France include
distribution of office, school and stationery supplies under Pelikan brand in France.
4. Net sales
CHF (000) 2008 2007
Sales to third parties 319,210 268,779
Sales to related parties 10,890 13,399
Total 330,100 282,178
2008 2007
Sales by region CHF (000) % CHF (000) %
Germany 177,324 53.7% 153,031 54.3%
Italy 27,322 8.3% 26,148 9.3%
Switzerland 17,107 5.2% 15,497 5.5%
Rest of Europe 48,766 14.8% 30,077 10.6%
Total Europe 270,519 82.0% 224,753 79.7%
Latin-America 41,333 12.5% 37,771 13.4%
Other countries 18,248 5.5% 19,654 6.9%
Total 330,100 100.0% 282,178 100.0%
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