Marathon of Marathons 2010 - PEI Media

The Marathon of Marathons charities In the footsteps of Pheidippides | Athens, 31 October 2010 8
Meet our charities
The following extraordinary children’s charities will be funded by the Marathon of Marathons Trust.
THE ANGUS LAWSON
MEMORIAL TRUST
www.unicef.org.uk
UNICEF’s Coco Campbell, Ruth Foss-Smith
and Sally Whitelaw joined us in Athens.
Every year nearly 9 million children – about 25,000 every day – die before their fifth
birthday. Did you know that? Are you also aware that more than 100 million children
are missing out on primary education, the majority of them girls. 17 million children
have lost one or both parents to AIDS. An estimated 300 million children worldwide
are subjected to violence, exploitation and abuse.
The Marathon of Marathons is proud to be contributing some of the funds raised
to UNICEF’s Child Survival & Development Work. UNICEF’s integrated approach
brings together three essential areas that keep children alive and healthy: Health &
Nutrition, Water & Sanitation and Improved Family and Community Care. Each of
them is vital in their contribution.
A child who has been breastfed, who sleeps under a malaria net if needed, who
drinks clean water and eats nutritious food has a hugely enhanced chance of survival
through those first vulnerable years. These interventions are generally low cost, with
remarkable results.
The way UNICEF does this is by working towards integrating all these life-saving
services and by training
outreach workers to educate
children and mothers in
good health practices. With
their extensive networks
of government, NGO and
community partners, as
well as access to medical
supplies sourced locally and
globally. They can develop
programmes that tackle
©UNICEF/NYH2010-0225/Noorani communities’ health needs
Alternative
Insight