Marathon of Marathons 2010 - PEI Media

Athens, 31 October 2010 

In the footsteps of 

Pheidippides 

www.marathonofmarathons.org 

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The marathon of marathons 

In the footsteps of Pheidippides | Athens, 31 October 2010 

On 31st October, nearly 250 

MoMers and their families 

and friends, drafted from the 

private equity and infrastructure 

communities, came to Athens as 

part of the Marathon of Marathons 

team organised by Campbell 

Lutyens and PEI. They took to the 

hot and dusty roads and streets of 

Greece and ran or walked the 26 

miles from Marathon to Athens, 

marking the 2500th anniversary 

of Pheidippides’ epic run in 490BC 

with news of victory at the Battle of 

Marathon. 

The MoM resulted in the largest charitable fundraising event ever 

organised in our industries. At press time, over €1,600,000 had been 

raised, and we are hoping to push this to the €2,000,000 mark. 

On Friday 29th October, we arrived in Athens for a reception at the 

Hotel Grande Bretagne. For the duration of our adventure the hotel 

served as MoM HQ, as it had 

for Pierre Baron de Coubertin 

in 1896 as chairman of the 

organising committee of the first 

modern Olympiad. 

On Saturday, we visited 

the Acropolis followed by a 

carbo-loading lunch featuring 

an introduction to the 

beneficiary charities by John 

Campbell, as well as inspiring 

talks from UNICEF’s Coco 

Campbell, art historian 

Dr David Bellingham, 

marathon writer Will Cockerell, 

and MoM head coach Bruce Tulloh. 

On Sunday morning we shuttled to the village of Marathon and battled 

our way back to Athens in the footsteps of Pheidippides. In the evening, we 

returned once more to the Grande Bretagne for a celebratory dinner. 

It was an unforgettable weekend. 

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Greeting from Euan McGregor 

In the footsteps of Pheidippides | Athens, 31 October 2010 1 

Hello, 

As a UNICEF ambassador I wanted to send enormous congratulations 

to those who took part in the Marathon of Marathons 2010. Well done for 

the run, and for the huge contribution you’ve made to children across the 

world. 

The Marathon of Marathons was one of the single biggest fundraisers for 

UNICEF UK last year – a year in which far too many children continued 

to suffer and to have their most basic rights denied. The Marathon of 

Marathons was – literally – an uphill battle for you all, and every step that 

was taken, every euro, pound or dollar that was pledged, was a battle cry 

for a better life for children across the world. 

Pheidippides would have been as proud of you as I am. 

Best wishes, 

Ewan McGregor. 

© UNICEF/Peru 2010/Caroline Irby 

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Letter from John Campbell 


In the footsteps of Pheidippides 

THE INSPIRATION BEGAN IN 490BC, when the 

Athenian army defeated the Persians by the Bay of 

Marathon and the herald Pheidippides ran from 

Marathon to Athens to bring news of victory. In the 

first modern Olympic Games in 1896, the legend 

of Pheidippides was honoured by a 24.85 mile 

(40,000 metres) run from the Marathon Bridge to 

the Olympic Stadium in Athens. 

In 1986, to celebrate the 90th anniversary of the 

first modern Olympiad, I suggested to eight novice 

marathoner friends that they should join me to run 

that year’s Athens marathon. Our team took on the 

challenge of this tough original marathon course, 

raising £25,000 for charity. 

We then returned in 1996 for the Centenary 

Athens Marathon. This time, we found 100 friends 

who ran together to raise money for children’s 

charities in each of the five continents symbolised 

by the five Olympic rings. We raised over 

£400,000. 

And so it was that in 2009, with all this history 

in mind, we came up with the idea for our most 

ambitious project yet: the Marathon of Marathons. 

We would take a team of 250 private equity 

and infrastructure professionals together with 

family and friends to the Athens Marathon of 

2010, exactly 2500 years after the battle of Marathon and the birth of 

Pheidippides’ legend, and hope to raise a further major pot of money for 

children’s charities around the world. 

At first the scale of the undertaking seemed 

overwhelming. But so many friends and 

colleagues in our industries greeted the idea 

with such enthusiasm – not least PEI – that soon 

enough we were on our way. 

Looking back on it now the MoM was an 

extraordinary experience for us all. Despite losing 

over 60 prospective participants to injury or for 

other personal reasons over the months before 

we arrived in Athens, we fielded only just short 

of 250 runners and walkers on the day. Many, 

many firms gave their support to the event, and 

countless individuals worked hard to help raise 

as much money for charity as possible. As at the 

time of this souvenir publication going to press 

that number stands at around €1.6 million and I 

believe that there’s more to come. Amazing. 

The Marathon of Marathons now stands as the 

largest single charitable fundraising event by our 

industries – something for which we should all 

be tremendously proud. As I write donations are 

still coming in, and you, dear reader, are kindly 

invited to make a last-minute contribution via the 

MoM website: www.marathonofmarathons.org. 

As Ewan McGregor says every extra euro, pound 

and dollar will make a difference to a child’s life 

somewhere. If we could reach €2 million it would be truly remarkable! 

We have had the good fortune to find some outstanding charities to 

work with, several of which are closely connected to the private equity and 

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Letter from John Campbell 


infrastructure communities. Indeed, it was an eye-opener to me to discover 

in the course of planning the Marathon of Marathons the true depth and 

breadth of commitment which so many companies and individuals in our 

sectors make to charitable activities. 

The Private Equity Foundation 

has itself raised over £20 million 

in recent years. Impetus Trust, 

founded by the marvellous Stephen 

Dawson, has raised over £18 

million. The Muir Maxwell Trust, set 

up by Jonny and Ann Maxwell to 

honour their son Muir and other 

epileptic children, has raised over 

£4 million. These are just three of 

the more visible examples of that 

massive iceberg – or is the word 

‘warmthberg’? – of other support which so many individuals within our sector 

commit to philanthropic activity. 

Our communities have much to be proud of in this work as, so often, 

the money is accompanied by that additional hands-on support for the 

underlying charitable enterprises, which is of course the hallmark of private 

equity investing. As we determined at the outset, half of all funds raised will 

be distributed to UNICEF and the other half will be distributed to a very 

carefully selected group of charities with a focus on children under the age 

of 18. 

In this publication, starting on p. 8 we introduce each of the beneficiary 

charities and explain what they are trying to accomplish. Each of their 

causes is a great one. We are delighted that, thanks to the many thousands 

of donors to the Marathon of Marathons, we are now able to support them 

meaningfully. 

For me personally, the Marathon of Marathons produced so many 

highlights that I cannot begin to encapsulate my feelings in this introduction. 

Tears of joy, poignancy, gratitude and laughter welled in my eyes as I read 

in these pages the tales of true human spirit, of suffering and of the MoMers 

who played their part on the road from Marathon to Athens on 31 October 

“It was an eye-opener to me to discover in the course 

of planning the MoM the true depth and breadth 

of commitment which so many companies and 

individuals in our sectors make to charitable activities.” 

2010. I wish to thank every single MoMer who joined us in Athens that 

weekend together with their fervent supporters. 

But it is my privilege to also be able to thank all the trustees, the patrons, 

the organisational team and the massed ranks of individual financial 

contributors and of the corporate 

members of the MoM Supporters 

Club, as well as the beneficiary 

charities themselves. And in that 

context we must particularly thank 

Ewan McGregor, in his role as 

a UNICEF ambassador, for his 

numerous messages of support and 

encouragement. Our thanks also go 

to Bruce Tulloh, our Olympic Official 

Trainer, for all of his hard work over 

many months and to Eddie Izzard, 

Marathoner Extraordinaire, for inspiring us on one of our training sessions 

in London. Every single person and each individual organisation have made 

a real difference. Please look at their names in this brochure and remember 

them and give thanks on behalf of children in need for what each of them 

has done. 

But, finally, I would like to add two particularly important thank-you’s. 

First, to Richard O’Donohoe, David Hawkins, Philip Borel, David Snow and 

their colleagues at PEI for their outstanding support from first to last. As our 

partners in this endeavour they have not least provided us with unparalleled 

access to the oxygen of publicity; this souvenir publication is their inspiration 

and has been prepared and produced by them. And, lastly, to all my 

partners and colleagues in Campbell Lutyens, 27 of whom, in addition to all 

their organisational work, actually ran or walked the MoM accompanied by 

11 of their family members. To date they have raised well in excess of the 

magnificent sum of €300,000. 

I hope that you enjoy this commemorative booklet as much as I have. 

John Campbell 

February 2011 

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RUNNERS AND RIDERS 


Marathon moments 

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RUNNERS AND RIDERS 


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1 October On 2010, 31 October Campbell On 31 2010, October Lutyens Campbell 2010, and PEI Campbell Lutyens brought and Lutyens together PEI brought and almost PEI together brought 250 members almost together 250 of almost the members private 250 equity of members the and private of infrastructure the equity private and equity communities infrastructure and infrastructure to communities participate communities in to the participate original to participate in the original in the origina 

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the following and the charities. following charities. 

THE ANGUS LAWSON 

MEMORIAL TRUST 





HANKS THANKS TO THANKS THE TO FOLLOWING THE TO THE FOLLOWING SUPPORTERS SUPPORTERS AND PARTICIPANTS 

AND AND PARTICIPANTS 

PATRONS’ PATRONS’ ORGANISATIONS 

PATRONS’ ORGANISATIONS ORGANISATIONS 

PLATINUM PLATINUM SPONSORS PLATINUM SPONSORS SPONSORS 

GOLD SPONSORS 

GOLD GOLD SPONSORS SPONSORS 

SILVER SPONSORS 

SILVER SILVER SPONSORS SPONSORS 

BRONZE BRONZE SPONSORS BRONZE SPONSORS SPONSORS

ORGANISATIONS REPRESENTED BY INDIVIDUAL MARATHONERS 



A P E N 

P r i v a t e E q u i t y 

MERIFIN CAPITAL 

SUPPORTERS’ CLUB 

Continental 

Capital 

Partners

The Marathon of Marathons charities In the footsteps of Pheidippides | Athens, 31 October 2010 8 

Meet our charities 

The following extraordinary children’s charities will be funded by the Marathon of Marathons Trust. 



www.unicef.org.uk 

UNICEF’s Coco Campbell, Ruth Foss-Smith 

and Sally Whitelaw joined us in Athens. 

Every year nearly 9 million children – about 25,000 every day – die before their fifth 

birthday. Did you know that? Are you also aware that more than 100 million children 

are missing out on primary education, the majority of them girls. 17 million children 

have lost one or both parents to AIDS. An estimated 300 million children worldwide 

are subjected to violence, exploitation and abuse. 

The Marathon of Marathons is proud to be contributing some of the funds raised 

to UNICEF’s Child Survival & Development Work. UNICEF’s integrated approach 

brings together three essential areas that keep children alive and healthy: Health & 

Nutrition, Water & Sanitation and Improved Family and Community Care. Each of 

them is vital in their contribution. 

A child who has been breastfed, who sleeps under a malaria net if needed, who 

drinks clean water and eats nutritious food has a hugely enhanced chance of survival 

through those first vulnerable years. These interventions are generally low cost, with 

remarkable results. 

The way UNICEF does this is by working towards integrating all these life-saving 

services and by training 

outreach workers to educate 

children and mothers in 

good health practices. With 

their extensive networks 

of government, NGO and 

community partners, as 

well as access to medical 

supplies sourced locally and 

globally. They can develop 

programmes that tackle 

©UNICEF/NYH2010-0225/Noorani communities’ health needs 

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The Marathon of Marathons charities 


from all angles. This means they are able to provide all round health care and save 

children’s lives. 

Here is how your money will help UNICEF: 

£250 could pay for more than 35 families to receive a ceramic water filter to 

naturally clean water helping children avoid water borne diseases in Myanmar 

£250 could pay for syringes for more than 6,000 children to receive safe 

vaccinations helping to protect them from the 6 killer childhood illnesses 

£100 could pay for the necessary medication treatment to prevent HIV from 

passing from 5 mothers to their babies in Somalia 

£100 is enough to provide water treatment chemicals to a school in Ethiopia for a 

whole year, helping more than 500 children access clean water every day 

Remember! In 2009 UNICEF: 

Delivered over 43 million mosquito nets; provided over 574 million doses of 

vitamin A; secured more than half of the world’s vaccines; and provided emergency 

supplies for 69 countries and territories. Go out and tell your friends! 

www.impetus.org.uk 

Daniela Barone Soares is CEO of Impetus 

and ran the Marathon of Marathons. Read her 

story on p. 22. 

Impetus invests in charities that are working to effect far-reaching change 

for economically disadvantaged people. The aim of our investments is to enable 

those charities to transform their impact so they can help many more people. This 

is achieved by providing the charities in the Impetus portfolio with an integrated 

package of support that includes: 

1. Unrestricted grant funding; 

2. Very hands-on support from the Impetus investment team; Specialist support for 

capacity building, from experts who volunteer their skills. 

All of the charities in the portfolio are based in the UK and are working to break the 

cycle of poverty by creating more opportunities for the poorest 20% of the population 

to gain education, skills and, ultimately, jobs. 

Helping vulnerable children 

Recently Impetus has created a brand new Impetus Initiative to Help Vulnerable 

Children, which aims to reduce underachievement of disadvantaged children and 

help increase their chances of social mobility. The Initiative, which launched in the 

autumn of 2010, will identify and back a number of innovative charities and social 

enterprises that are helping children in their very early years to break out of this cycle. 

Money raised by the Marathon of Marathons will help this Initiative succeed. 

Three-to-six charities and social enterprises helping vulnerable children 

will be selected to receive a valuable support package from Impetus, including 

approximately £300,000 

in unrestricted money, 

ongoing support over 

the life of the investment 

from a dedicated 

Impetus Investment 

Executive, and targeted 

specialist support from 

our pool of talented 

executives willing to 

share their skills, usually 

valued at as much or 

more than the grant 

itself. 

The Impetus for 

Vulnerable Children 

Initiative builds on Impetus Trust’s eight years of experience scaling up charities and 

social enterprises working to break the cycle of poverty. During these years, a total 

of 15 organisations have benefited from the Impetus model of venture philanthropy. 

With Impetus’s package of long-term core funding, along with stronger organisational 

capacity and business expertise, these organisations will be better equipped to turn 

around the lives of many more children - and by doing so - hopefully help reverse a 

devastating trend in the country. 

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www.muirmaxwelltrust.com 

Ann Maxwell, a co-founder of the trust, ran 

the Marathon of Marathons. 

What would you give for a good night’s sleep? Among the UK’s 15,000 children 

with severe epilepsy, night-time seizures may lead to brain damage and can be fatal. 

For parents, it means constant checking and sleepless nights. 

Since 2003, the Muir Maxwell Trust has been raising money to provide alarms 

and other forms of practical 

support for families affected 

by epilepsy. But helping 

families cope is only part 

of what we do. We also 

raise funds for vital hospital 

equipment and research, and 

are committed to increasing 

awareness and understanding 

of a devastating condition 

that affects 70,000 children in 

the UK. 

Today, we are considered 

the UK’s most significant 

children’s epilepsy charity raising funds for childhood epilepsy. Our vision is to change 

the landscape of paediatric epilepsy in the UK – and beyond. 

We have already taken great strides, but there remains a long way to go. 

Childhood epilepsy still has a very low public profile, while medical research into the 

condition receives only very limited funding. Most worrying is the large number of 

families with no access to support – many simply don’t know where to turn. 

That is exactly the position Ann and Jonny Maxwell found themselves in 2003, 

having wrestled with their son Muir’s severe epilepsy since he was four months old. 

Together, they established the Muir Maxwell Trust to help others and, from small 

beginnings in Ann’s study in their Edinburgh home, the Trust has now raised more 

than £4m. 

In an ever-challenging landscape of good causes, the Muir Maxwell Trust 

continues to ‘punch above its weight’, changing lives and offering hope. For the 

Marathon of Marathons, however, we have a simple goal – one that could quite literally 

mean the difference between life and death. For every €500 raised by the Athens 

event, we will be able to provide a family with a night-time epilepsy alarm. 

The Trust has recently launched its most ambitious project to date – to establish 

The Muir Maxwell Childhood Epilepsy Research Centre dedicated to the development 

of new treatments for children with severe epilepsy, in partnership with Edinburgh 

University College of Medicine. We have pledged to raise £1m in the next five years to 

assist with this project. 

As we embark on the latest vital leg of our journey, we are delighted to have been 

chosen as one of the good causes to benefit from the Marathon of Marathons. The 

event has made an extraordinary difference to our unique charity. 

www.shinetrust.org.uk 

Cameron Ogden, a trustee of Shine, 

ran the Marathon of Marathons. 

Shine is a UK charity set up to fund and develop additional education initiatives to 

encourage underachieving children and young people, from disadvantaged areas, to 

raise their academic attainment levels. 

Look at the statistical links between economic disadvantage and academic 

underachievement. Children eligible for free school meals are twice as likely to leave 

primary school completely unable to read or write. As teenagers they will, on average, 

gain far fewer good GCSEs than other students. Even those who do well are much less 

likely to go into higher education, particularly to top universities. 

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All SHINE-funded programmes use cutting edge methods, practical learning 

and outside trips to enrich the core curriculum. Imagine you’re Jake, you’re 10 and 

it’s Saturday morning and Geronimo! – it’s time for SHINE. “It’s like school, but better” 

because today, you’re making brownies. It’s fantastic, messy fun that also teaches 

literacy (imperative verbs), numeracy (weights and measures) and science (why do 

they rise in the oven?). Another small group is outside testing hot air balloons, while 

some others are writing an article about last Saturday’s trip to the Science Museum. 

Next week, it’s CSI:SHINE – all bodies, blood and fingerprints... what’s not to like? 

Some of our programmes work with children who are seriously struggling; others 

target particularly vulnerable groups, such as children in care; a few work to stretch 

gifted children from poor backgrounds; all give valuable extra time, attention and 

support to those who need it most. 

How do we know this? Because SHINE operates as a business, rigorously 

evaluating our projects 

to ensure we can deliver 

maximum impact and 

excellent value for money. 

This approach helped 

SHINE to become the first 

grant-making organisation 

ever formally endorsed by 

New Philanthropy Capital. 

What’s more, SHINE’s 

trustees cover all operating 

costs so every penny we 

receive goes directly to the 

programmes we fund. 

These include the 

21 SHINE on Saturday projects we have launched since 2001. Each one gives 

underachieving children a mixture of creative teaching, practical learning and 

outside trips that extend and enhance the school curriculum. They’re lots of fun, very 

successful and have been described by Ofsted as “imaginative”, “effective” and “good 

value for money”. Previously underperforming students regularly end up exceeding 

expectations and improving their results. Some even overtake their classmates. 

By running in Athens last year, you have given many more disadvantaged children 

the chance to go to one of these projects. 

www.holeinthewallcamps.org 

Peter Kulloi, one of our patrons and the 

founder of Hungarian Hole in the Wall Camp, 

joined us in Athens. 

The Association of Hole in the Wall Camps is an international family of camps that 

provide life-changing experiences to children with serious medical conditions, always 

free of charge. Their goal is to extend these experiences to as many children as 

possible around the world. 

Hole in the Wall Camps give children the 

resources, courage and, most of all, the freedom 

they need to succeed - they are places where 

anything and everything is possible. Camp 

allows children to regain their independence, 

fostering optimism and personal growth. All 

of their programs are designed to inspire 

children to realize their full potential, encourage 

teamwork and social interaction and boost selfesteem 

and confidence. 

Their Philosophy 

• Children First – Children are children first; their abilities and medical conditions do 

not define them. All of the activities at camp, from meal time and boating, to ropes 

courses and cabin chats, are designed to be child-centered. 

• Therapeutic Play – Everything at camp incorporates intentional programming and is 

based on the principles of therapeutic recreation. 

• Challenge By Choice – Each individual chooses to what extent they participate in 

each activity depending on their appropriate level of challenge. Through challenge 

by choice, children have the opportunity to try new things in an environment that is 

positive and exciting. 

• Barrier Free – Camp and camp activities are universally accessible making it possible 

for children to participate in any activity they choose. 

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www.almt.org 

www.privateequityfoundation.org 



Ed Hutton, a trustee of the Angus 

Lawson Memorial Trust, ran the Marathon 

of Marathons. See p. 33 for his story about 

Team Campbell Lutyens. 

“No man or woman stands so straight as when they stoop to help a child.” 

As a children’s trust, the ALMT has been engaged with more than 40 projects 

worldwide with a particular focus on education, vocational training and healthcare 

provision. As a small trust, the ALMT prefers to partner with grassroots NGOs and 

to sponsor initiatives where outcomes 

can be easily monitored and where the 

trust can have a life-changing impact on 

children’s futures. 

The ALMT prides itself on low running 

costs, which helps us to have a maximum 

effect on our projects. Since its inception 

in 2006, the trust has grown at a rapid 

rate with corporate partnerships, an active 

board of trustees and project costs of 

nearly £2 million. 

Working throughout the globe in 

Africa, India and South-East Asia the 

trust is able to be flexible and responsive 

to changing economic circumstances, with certain topical projects such as working 

with migrant communities in China and vaccinations in Pakistan. However, over the 

past four years the ALMT’s main focus internationally has been to give thousands of 

children an education, through schooling and vocational training, as a key to a better 

future. 

In the UK the trust has worked closely with Kids Company in its centre for 

traumatised children and the trust also provides a free grief counselling service for 

families with young children. 

Charlie Green, a PEF trustee, joined us 

in Athens despite a last-minute injury. His 

wife Ros stepped up and ran in his place. 

The Private Equity Foundation (PEF) works with carefully selected charities to 

empower children and young people to reach their full potential. To quote Herbert 

Hoover, 31st US President, “Children are our most valuable natural resource” - but they 

need investing in. 

PEF’s mission is to bring together the private equity community into a powerful 

partnership with third sector organisations to help them 

scale up. The aim is to provide many more children and 

young people with the vital literacy, numeracy, mental 

health support, practical skills and aspirations that they need 

to make a success of their lives. 

Following extensive due diligence, it has identified 17 

of the most exceptional charities working in this field and 

using grant funding and a private equity ‘tool-kit’ of longterm 

value creation is backing them to become bigger and 

better. 

Through harnessing the support of over 70 firms across 

the private equity, advisory and financial sectors, PEF is 

able to give these ‘portfolio’ charities an unprecedented quality and breadth of 

advice ranging from financial management and strategic growth to marketing and 

infrastructure. Members and supporters have so far donated not only £20 million but 

a further £5 million worth of expertise, and by acting together, PEF is able to make 

sure that money goes even further. Every £1 donated to PEF has a £5 impact. 

The most recent figures show that a shocking one in ten 16 to 18-year-olds in the 

UK are categorised NEET (not in any education, employment or training). That’s not 

only too many lives wasted before they’ve even had a chance to start, but with every 

NEET 16-year-old estimated to cost the state £97,000 on average over their lifetime, 

it’s a false economy not to invest in their future. 

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www.oeh-online.de 

www.mariaschildren.ru 

Officium et Humanitas member 

Philip Borel ran in the MoM. See p. 34 

for a story about his battle on the day. 

Ruslan Lartsev ran in Athens. 

A Russian orphan, Ruslan benefited 

directly from Maria’s Children’s work. 

Officium et Humanitas is a charity in Germany aiming to support people living 

in perilous health and dignity-threatening circumstances worldwide. Its main focus is 

on children and minors too young to protect – let alone improve – their livelihoods. 

To help, Officium et Humanitas seeks to carry out sustainable projects in the areas 

of education, nutrition, health and basic 

infrastructure. Members of Officium et Humanitas 

continuously manage the projects at its location 

to guarantee highest standards of accountability 

and reliability. Recently, Officium et Humanitas 

received the DZI Spendensiegel, the most 

prestigious charity award in Germany. Since its 

inception,we have completed more than 20 

projects in 12 countries on four continents. 

Our share of the Marathon of Marathons 

funds will go towards building and operation of a Medical Centre for children in 

La Boquilla in Cartagena de las Indias, Colombia, where Officium et Humanitas 

is working closely with a local charity. Once up and running, the facility will give 

the children of the community access to essential medical services including 

general medical treatment, psychological treatment, child-specific treatment and 

gynaecological treatment. The general care and the gynaecological treatments are of 

particular importance if the children’s basic needs are to be met, the quality of their 

lives improved, and the rate of infant mortality as a result of infections and diseases 

including AIDS lowered. They are also vital to enhancing the well-being of thousands 

of young pregnant women and their unborn children, and to reducing pregnancies 

among minors in the poor area of La Boquilla. One of our members is based in 

Cartagena and will be supervising and monitoring the project on the ground to 

ensure the funds are distributed appropriately. 

Maria’s Children works with orphans and special needs children in Russia, trying 

to close the chasm between those raised in traditional families and those from state 

institutions. They aim to help these children develop their creative abilities, gain daily 

life skills, cultivate kindness, and instil in them a desire to help others and serve their 

community. They aspire to share the problems these children face with society. 

The charity runs daily art classes (painting, 

ceramics, music, patchwork etc.) at their studio for 

orphans from six different Moscow orphanages. 

They also organise 

• Wall painting in children hospitals and 

orphanages. 

• Clowns’ trips to children hospitals, baby houses 

and orphanages. 

• Psychological seminars for orphanage 

graduates and volunteers. 

Ruslan Lartsev in Athens 

• Spring and summer art adaptive camps for 

orphans and children with special needs. 

• Weekend seminars and trainings for orphans and children with special needs. 

•Annual trips to Beslan arts master-classes and game trainings for children from 

Beslan School #1, Beslan Boarding School and the Vladikavkaz orphanage. 

• Trip to Italy, living with Italian families, for a group of orphans in the summer holidays 

• Training to develop personality and communicative skills through team-building 

games, clowns games and improvisation 

Maria’s Children’s dream is that there will be no lonely children deprived of 

parental support in Russia in the future, and that every child will have loving and 

caring parents (biological or foster ones). So far they try to fill the lives of orphans with 

warmth, care, love, personal attention, creativity and fun, so that life experiences are 

expanded and their chance for further successful integration into society is enhanced. 

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www.marysmeals.org 

Graham McDonald, trustee of the 

MoM Trust and a supporter of Mary’s 

Meals, ran in Athens. See page 23. 

Mary’s Meals sets up and runs school feeding projects in communities where 

poverty and hunger prevent children from gaining an education. 

We are a small charity, 

with just 25 staff, and we 

provide daily meals in 

school for over 400,000 

children in Africa, Asia, 

Latin America and 

Europe, feeding 10 per 

cent of the primary school 

population in Malawi 

alone. 

Our aim is to address 

the immediate needs 

of a hungry child by 

providing a daily meal, 

and to enable that child 

to receive the education 

that can offer an escape 

from poverty. 

We operate in fifteen countries, from Albania to Zambia, with our largest 

projects in Haiti (13,000 children fed) Liberia (24,000) and Malawi (over 350,000), 

which has become the flagship for our school feeding programme. 

Through our Malawi project we believe we have developed a model for 

effective, cost-effective, school feeding that can be replicated across that country 

and in many of the poorest countries in the world, making a measurable impact in 

the long and short term. 

Children in our Malawi projects eat likuni phala, a cheap but nutrient rich cornsoya 

blend, which is produced locally. A team of 11,000 local volunteers prepare 

the food, helping us to feed a child for just over £6 a year. Where schools do not 

have kitchens, we set them up, providing tools like fuel-efficient rocket stoves and 

a mug for each child. 

In India, Mary’s Meals helps to overcome barriers to education faced by 

children from ‘untouchable’ castes. In Romania, Mary’s Meals provide for children 

in the stigmatised Roma community, and in Ukraine and the Philippines, support 

for street children is a step on a path to school. 

Our enthusiasm for school feeding is because it aims to combat these 

problems, and thus benefits the poorest children most dramatically. The 

straightforward idea has attracted the attention and support of the local 

community in Scotland and overseas, and this help, which we believe can be 

replicated further, is what ensures it is a success in practice. 

www.floga.org.gr 

Christina Baka, an active supporter 

of Floga, joined us in Athens and gave 

John Campbell a tour of the Floga 

house. 

Floga was set up to relentlessly pursue the interests and the rights of children 

in Greece with cancer to improved treatment and care conditions, by providing 

material, financial, psychological and social support. Within this context, to 

efficiently liaise with the medical community, the state authorities and other 

bodies and organizations directly or indirectly involved in the above areas. 

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Additionally to increase the awareness and educate the general public 

about childhood cancer. 

Floga owns and operates a guest house of 1500m² , where families 

(coming from areas outside Athens) are offered free accommodation. 

The guest house is located walking distance from the two Children’s 

Hospitals hosting the Oncology departments. 

Floga provides for in-house schooling for all educational levels, as children 

need to be absent from their regular schools during the long periods of therapy. 

As medical and care conditions in the two Children’s Hospitals do not suffice, 

Floga provides for medical and other equipment as well as finances 

the improvement of medical care facilities at the two hospitals. 

Floga finances additional medical tests to children in cases where they are 

prescribed by their attending physician but not covered by their insurance or 

the national health system. We run a home care programme for children 

with cancer in Athens, and we also offer psychological support via dedicated 

professionals to children and their families. 

Floga’s plans for the future 

• To be a model, voluntary, charity organization acting as a key partner in the 

decision making of medical, legal and social aspects referring to children 

with cancer whether these are driven by the Paediatric Oncology Hospitals/ 

departments, the state or other instrumental organisations. 

• To continue providing for all the support needed to children with cancer 

and their families beyond any racial and religious discrimination, in terms 

of medical and psychological treatment, free accommodation to those 

relocating to Athens for therapy and financial assistance of the 

weaker families. 

• To continue being acknowledged and trusted by the medical community, 

the state, parents and children. 

• To play a key role in transferring knowledge from other organisations 

operating around the world and to be a key contributor in increasing 

awareness of childhood cancer. 

www.childrenaction.org 

Andrew Marchant, a supporter 

of Children Action, served on the 

Marathon of Marathons Organising 

Committee. 

Children Action’s mission is to bring real change in children’s lives, irrespective of 

their nationality, race of religion. 

The Foundation’s strategy is to focus on a small number of projects carefully 

selected according to their impact and feasibility, employing some of the world’s best 

medical experts / practitioners. 

While remaining open to 

multidisciplinary intervention, Children 

Action focuses on improving children’s 

health, particularly through: 

• medical and surgical projects (for 

children who cannot benefit from 

appropriate medical treatment due to 

limited financial resources or lack of 

local expertise) 

• psychological support (fighting against 

teenage suicide; teenage pregnancies, 

helping in a multi disciplinary way mothers and babies facing difficulties) 

Children Action works in France, Romania, Switzerland, Cameroon, Vietnam, 

Argentina and Peru, and aims specifically, to: 

• reduce the numbers of suicide amongst teenagers; 

• reintegrate teenage mothers in their social, professional or school life 

• allow teenage mothers to have their rights recognized; 

• change children’s lives by performing complex surgeries 

• offer a better reintegration to teenagers suffering from HIV 

• schooling children by building schools in remote areas 

• providing daily canteen meals for children from very underprivileged families 

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THE TRAINING 


Getting ready 

In the spring and summer of 2010, MoM fitness chief Bruce Tulloh hosted several practice runs in London’s 

Green Park. Afterwards the contenders socialised and compared training notes at the offices of Campbell Lutyens. 

Especially memorable was the night Eddie Izzard – world class comedian and marathoner extraordinaire – 

joined us for a session. 

Bruce in action 

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THE TRAINING 


‘Marathon 

running is all 

in your head’ 

Eddie Izzard, one of the world’s 

outstanding comic talents, was a patron 

of the Marathon of Marathons. In 2009, he 

made endurance history by running more 

than 1,100 miles across Britain – completing 

a mindboggling 43 full Marathons in 51 

days, and raising more than £1 million for 

Comic Relief. MoM trainer Bruce Tulloh 

had coached him for the ordeal. When 

Izzard came to a MoM training run in early 

September, we spoke to him about what 

it takes to keep on running when the pain 

starts to bite. 

What made you decide to support the 

Marathon of Marathons? 

Izzard with the Marathon of Marathons team in London 

What’s your advice to the first-time runners in the MoM pack? 

“This isn’t my line, but somebody once said: endurance running is 90 percent 

mental resolve, and the rest is in your head. This is absolutely true. Get your 

brain to decide that you will get there, and you will get there.” 

When the going gets tough, what do you think about to keep yourself going? 

“I don’t think about any particular goal, like getting to the finish or anything 

like that. What I do is, I get into the history 

of where I run, and think about what would 

have been going on in these places back 

when. It fascinates me. If I were to run 

across America for example, I’d read up on 

Native American history beforehand. The 

Athens Marathon will be great for this sort 

of thing too, of course.” 

Your 43 marathons - were they the hardest 

test you ever had to pass? 

“I’d say the second hardest. Doing 

Stand-Up in France, in French – that was 

way harder. Quite scary, actually. But again, 

after the first few gigs I got used it, and it 

got easier.” 

“I heard about it from Bruce Tulloh, your coach. Bruce is an incredible 

athlete. It was he who inspired me to run Britain, by telling me about his 

run across America in 1969. He was my trainer, and his son Clive made a 

TV documentary of the run. I owe them both a great deal, so when Bruce 

told me about the Marathon of Marathons, I wanted to help. It’s a brilliant 

initiative, supporting great causes. And it’s in Athens, 2,500 years after 

Pheidippides - how good is that? I’d love to be there myself, but I’ll be filming 

in Los Angeles that week – it’s going to be tight.” 

Our runners were helped on their way, 

both in training and on the day, by the 

Orbana healthy energy drink. Thank 

you to Orbana for providing these 

drinks for us. Orbana can not only help 

runners but is a good way to keep your energy up when working late into 

the night! For more information visit www.orbana.com. 

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The pre-race luncheon 


Saturday 30th October 2010 

Gathering strength 

Digging into carbohydrates at the Hotel Grande Bretagne on Saturday, the MoMers also learned about our 

charities, the Battle of Marathon, the history of marathon running, and vital last-minute preparations for 

their big day. 

UNICEF’s Coco Campbell reminded those gathered why their 

marathon-inspired fundraising was so important 

Saving children 

across the world 

Together with a team from Campbell Lutyens, PEI 

and Specialised Travel, Jo has slaved in Herculian 

– Pheidippidian! - fashion for many months and for 

all at UNICEF, she and the wider team have been 

an absolute pleasure and joy to work with. 

UNICEF, the United Nations Children’s Fund, 

food, blankets and essential life saving medicine 

to children affected by war and disaster, 

regardless of race, creed, status, nationality and 

political belief. 

Today UNICEF’s mandate is far wider reaching 

- we have a presence in 192 countries, working in 

“On behalf of UNICEF I firstly want to thank 

my ever-inspiring father, John Campbell. He 

is a man of extraordinary heart, enormous 

vision and unwavering determination and 

this formidable combination is the reason 

that through you, your supporters and this 

incredible event – this Marathon of Marathons 

– that UNICEF, and the other amazing charities 

that UNICEF stands alongside here today, will 

be able to carry out their vital live-saving and 

life-changing work for hundreds of thousands 

of children across the world. 

And to the powerhouse of organisation 

behind the vision for the Marathon of Marathons, 

Jo Shellard, another enormous thank you. 

“By running and supporting and sponsoring UNICEF you become 

the route to rehabilitation for a child soldier in Chad, you become the 

reconstruction effort in Haiti, the life-saving vaccination in Madagascar.” 

was born out of a humanitarian response to 

the children of Europe’s desperate need for 

assistance in a world emerging painfully from the 

horror of the Second World War. It started, as it 

often continues today, by providing emergency 

healthcare, education, protection, advocacy and 

much more beyond and we work at every level 

from supporting grassroots community based 

initiatives to working with local, regional, national, 

and international government bodies. 

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Coco Campbell 

In my role at UNICEF I have been lucky enough to have seen the 

vast breadth of UNICEF’s programme work in the field – to have seen 

UNICEF’s unique reach and scope. 

In Chad I’ve seen UNICEF negotiate at the most senior governmental 

level the release of child soldiers imprisoned after long and bloody 

battles between national troops and rebel forces so that these 

traumatised, deeply damaged children could be given medical treatment 

before being decommissioned, rehabilitated and ultimately reunited with 

their families – families from which the vast majority of these young boys 

had originally been kidnapped. At the other end of the scale I have seen 

UNICEF staff digging wells to ensure children and families had access 

to clean water in refugee camps in some of the most hard to reach and 

remotest of regions – areas completely cut off from the rest of the country 

during the rainy season when all ground routes are unsafe and unusable 

and the only access is by air. UNICEF remained. 

The UNICEF projects that I have seen are only made possible by the 

generosity of UNICEF supporters - the schoolboy who pledges his pocket 

money for a month; the company that commits to a partnership; the 

people who put on their running shoes, many for the first time, and finish 

that marathon and raise that sponsorship. UNICEF does not receive any 

money from the UN budget and relies entirely on such voluntary donations. 

Donations such as yours. 

By running and supporting and sponsoring UNICEF you become 

the route to rehabilitation for a child soldier in Chad, you become the 

reconstruction effort in Haiti, the life-saving vaccination in Madagascar, the 

emergency shelter in Pakistan, the clean water in the Philippines, the training, 

the knowledge and the expertise, you become the caring hand and the 

protector of all children and their rights. You become UNICEF. 

And for that we are extraordinarily grateful. Thank you. Thank you so 

much. To all that are running and walking tomorrow – good luck! Stride out 

strong. Victory will be yours!” 

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Dr David Bellingham, Sotheby’s Institute of Art 

The battle of 

marathon 

“The village of Marathon, being a 

marathon in distance from the urban sprawl 

of Athens, has changed very little over the last 

2,500 years, and in Lord Byron’s timeless words, 

“preserves alike its bounds and boundless 

fame”. In the Romantic years of the early 

nineteenth century, after Lord Elgin had sent the 

Parthenon marbles to Britain, Byron continued: 

“Marathon became a magic word;/Which 

utter’d to the hearer’s eye appear/The camp, 

the host, the fight, the conqueror’s career,/The 

flying Mede, his shaftless broken bow;/The fiery 

Greek, his red pursuing spear....”. 

To the runners of the 2010 Marathon, 

this “magic word” once more evoked the 

topography, atmosphere and struggles of 

the famous battle. The route of the race 

deliberately veered off the straight main road to 

Athens, in order to circumnavigate the funerary 

mound. Several runners were equipped with 

helmet, sword and sandals in memory of the 

192 young Athenian soldiers whose ashes lie 

beneath the mound which marks the epicentre 

of the battle. Professor John Boardman has 

counted precisely 192 men on the Parthenon 

frieze (there are less today, but some of the 

slabs are missing), and argues that the famous 

cavalcade commemorates the Marathon dead 

Dr David Bellingham 

by elevating the majority from infantrymen to 

equestrians, with magnificent pectorals and iliac 

crests thrown in for good measure. 

What do we know about the battle of 

Marathon? It was fought between the (mainly 

Athenian) Greeks and Persians in the summer 

or autumn of 490 BCE. No one knows the 

exact month or day, although sources tell us 

of a full moon, and therefore it could have 

been on September 11th, a highly significant 

day, considering that Marathon decided the 

future fate of the Eastern and Western empires! 

Ancient historians - all Greek, and therefore the 

numbers are probably exaggerated - tell us that 

the Persians (Byron’s “Medes”) far outnumbered 

the Athenians, but that the Athenians induced 

a panic into the Persian ranks by a surprisingly 

Dr David Bellinghaminto marshland, and over 

6,000 died before they could reach the safety of 

their ships. 

However, the Persians were not yet beaten. 

A second fleet was to the west of Athens, ready 

to attack the city in a classic pincer movement. 

Therefore, the surviving Athenians had to 

race back to Athens within the day in order to 

defend their wives and children. 

According to Peter Krentz’s recent 

scholarship, this is the real miracle of Marathon: 

namely that soldiers, already wearied by the 

battle, were able to cover the 26 miles back 

to Athens handicapped with 50-70 pounds 

of armour. Whether the legendary runner 

Pheidippides arrived before them to announce 

the victory and fall dead with exhaustion 

remains a moot point – his feat is not mentioned 

until several hundred years later. But the new 

theory means that our commemoration of the 

event is all the more remarkable and moving. 

Few of us would be willing or able to run a 

Marathon in nearly half a bodyweight of armour 

- but we might if it were a matter of the life and 

death of family and friends!” 

Following his inspirational talk to the team, 

David ran his first Marathon in just under five 

hours. 

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Will Cockerell, author of ‘The 50 Greatest Marathon Races of All Time’, 

addressing the MoMers on the history of marathon running. 

Will finished his Marathon of Marathons in 2:59:40 – and won the 

highly unusual Iliac Crest Award (see p. 40). 

Whatever you do, don’t forget your Vaseline: MoM head coach Bruce 

Tulloh gave out vital information on how to avoid disaster during the 

race. The oldest MoMer at 75 years old, Bruce finished in 6:15:45. 

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Notes from the Road 


Sunday 31st October 2010 

Race day! 

The Marathon of Marathons was a great adventure for everyone who took on 

the challenge. In the following pages some of our runners and walkers tell 

their story about the event – the fear, the pain, the fun, the joy. 

Daniela Barone Soares, Impetus Trust, London 

The big thrill 

“The Marathon of Marathons was 

definitely one of the hardest things I have ever 

done... and certainly one of the most thrilling! I 

loved the experience and that is a masochistic 

side of me I wasn’t aware of! 

When I signed up to run in July, it was on 

the eve of my 40th birthday, and I thought 

running in a Marathon would achieve several 

things: 1) a level of fitness I hadn’t felt in 

years; 2) support for Impetus - we are proud 

to be one of the chosen beneficiaries of the 

Marathons of Marathons; 3) support for our 

new initiative to improve the life chances of 

disadvantaged children aged 0 - 5 in the UK. 

Mind over matter wins the day My determination flourished in all the 

months leading up to the Marathon. It is a great 

personal and physical challenge. Whereas 

I like the drive and commitment needed to train and complete it, I was 

concerned about my sciatica and the conditions of the Marathon. My 

parents had come from Brazil to watch me run, which was a great support 

personally as well as to the greater purpose of this run -- and also added a 

bit of pressure to complete the course. 

It was almost a relief to be at the starting line, and to know that the day 

had finally come. Despite all manner of bodily pain during the race, I can’t 

describe the feeling of ecstasy when, right after a curve, I saw the 2500-yearold 

Olympic stadium and crossed the finish line (I sprinted for the last 

2km!!). So, the body was suffering but the “head” was fine. Beyond a certain 

point, what gets you through is sheer determination. It took me just under 

5h30m, which is 30m more than my aim. So I’m pretty happy. The sciatica 

was fine too, which was the best news of all. 

I was super sore and exhausted - my face red from the scalding sun. 

But I would definitely recommend running a marathon: it is a thrill. Just not 

Athens - the course is crazy! 

It is an experience I will never forget (or repeat - at least that’s what I feel 

now). To be part of this Marathon of Marathons and share the experience 

with so many others from the private equity and infrastructure industries 

- who have been wonderful supporters of Impetus over the years - was in 

the end absolutely what I needed to kick-start my forties. Plus I managed to 

raise nearly €30,000 – thanks to everyone who sponsored me!” 

Emma Morgan, Arcus Infrastructure Partners, London 

Daunting, draining, 

awe-inspiring 

“Without a doubt, the Athens Marathon 2010 was the most daunting, 

draining and terrifying ‘mission’ I’ve ever signed up for! Nothing can 

prepare you for the fatigue, pain, blood, sweat and tears - literally - of 

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your first (and possibly only!) marathon. With one heck of a good playlist 

on my iPod, the support of friends, family and colleagues and the 

knowledge that the money raised was going to such valued children’s 

charities, the gruelling 26.2 miles in the Athens sunshine was made all 

the more worthwhile. Raising money for helpless, vulnerable and sick 

children from all corners of the world was a privilege and a humbling 

experience. The talk given by John Campbell in Athens the day before 

the marathon gave the whole experience of fundraising a sense of 

realism. His emotion and passion were awe-inspiring and brought to life 

the whole purpose of all of us being there. Running the Athens marathon 

with the Marathon of Marathons Trust has been one of the greatest 

experiences of my life and I look back on it with pride, fondness and still 

one black toenail!” 

Emma ran Athens together with her Arcus colleague Paolo Rastelli. 

Fay Sanders, Mergermarket, London 

‘Sanders! Sanders!’ 

Emotional after 4hours 9 minutes 

“Having never run anything more than 

5.6km prior to signing up to the Athens 

marathon in early June, I knew I was in for a 

tough challenge. I began rigorous training 

and nagging-friends-for-sponsorship 

programmes pretty soon after enrolling. 

Efforts on both fronts eventually paid off. 

The day itself was hotter than I had 

envisaged, but I remained focused and 

let my legs to do the work. I felt surprising 

waves of emotion at varying intervals along 

the way. I felt privileged to be taking part in 

such a monumental event, running alongside 

participants from all walks of life; with such a range of nationalities, ages, 

abilities and costumes. 

The support of the crowds was extremely motivating and it was 

rewarding to tap children’s outstretched hands and see their faces light 

up into a smile. Towards the end of the marathon my enthusiasm for this 

subsided slightly, as did my tolerance for supporters waving plastic devices 

that made loud clicking noises. 

At the cusp of a hill a Greek lady leant forward to read my surname on 

myvest before enthusiastically shouting out “Sanders! Sanders!” followed 

by a string of unintelligible encouragement in Greek. At least I’m assuming 

it was encouragement, but either way it did the trick. 

Running into the Olympic Stadium brought a strong, final flood of 

emotion. I completed the marathon in 4 hours 9 minutes and have 

already signed up to do the Barcelona marathon on 6th March to try to 

improve my time.” 

Graham McDonald, Lloyds Banking Group, Edinburgh 

Against the odds 

McDonald: Nenikekamen! 

“My training plan was somewhat 

hampered by injury and necessitated 

18 vital visits to physiotherapy during 

the months of June to October. It is not, 

however, every year that you get the 

opportunity to take part on the route of 

the original marathon, indeed one of the 

toughest in the world - and to celebrate its 

2,500th anniversary. 

And so after all the hard work, we 

arrived in Athens on the Friday night, 

detecting a strong mood of anticipation 

amongst the MoM team. 

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Saturday morning: visit to the Acropolis deepens the sense of 

anticipation and thirst for knowledge on the history of the Marathon. 

Saturday afternoon: a most interesting and informative lunch. We 

hear more about all the charities. 

Speech from David Bellingham on the history of the Battle of 

Marathon - absolutely spell-binding. Then Will Cockerell, author of The 

World’s Top 50 Marathons, tells us: ‘You will realise you are at best half 

way having completed 30km. Let’s face it: some 30 percent of you will 

get injured and about 20 percent of you will not finish… This is one of 

the world’s toughest courses.’ With this reality dawns and you can sense 

the mood in the room changing: this is going to be tough. Luckily Bruce 

Tulloh, the official MoM coach, recovers it with tales of Vaseline. Maybe 

we will get through this after all… 

Then it’s Sunday, the big day has arrived: 

• Alarm call at 05.00 

• Light breakfast at 06.00 followed by preparation, namely loads of 

Vaseline and a litre of isotonic drink 

• 06.30 buses depart from Athens to Marathon. Through the coach 

windows we survey the route in all its gory glory 

• Our bus breaks down 4 kilometres from Marathon - is this an omen? Full 

effects of litre of isotonic drink take effect but it is not an all male bus, so 

I’m cross-legged as I wait the relief bus 

• Relief bus arrives and we finally arrive at Marathon, where 12,500 

Marathoners assemble and it’s almost impossible to recognise other 

MoMers 

• 9:00: we’re away! 

• After some 8k – injury! My left hip is where I am feeling most pain with 

various stops for medical ‘encouragement’. I consider a short cut at the 

tomb of the unknown warrior but see a recording station half way round 

the loop 

• Great encouragement en route and a real international flavour to the 

participants 

• From 33k on supposedly downhill through the streets of Athens. I’m 

hurting all over but determined not to be outflanked by a group of 

ancient Greek warriors! 

• I make use of every water stop, and count each and every single one of 

the individual 42 kilometre markers 

• It’s brilliant to reach the ancient stadium but then you realise you have 

to run half way round the track. Sponsored by a sleeve of Paracetamol 

my weary body crosses the line some 6 hours and 5 minutes after 

having started 

• Alas, there is yet a final hurdle: due to the streets of Athens being 

closed we have to walk back to the hotel! 

Goodness this was tough but as they say: ‘Finishing is the achievement’’ 

Too right. I think about Pheidippides who when he arrived in Athens 

uttered the words “Nenikekamen” - “we have won” - then collapsed 

and died on the spot from exhaustion. I uttered nothing. I was just too 

knackered.” 

Jason Gull, Adams Street Partners, Boston 

Brave comeback 

after 24 miles 

“I was feeling pretty good during the 

run, even after the approximately first 

20 miles of relentless uphill. However, 

after hitting the 20 mile marker, the 

road finally crested the top of the hill 

descending for the next six miles into the 

centre of Athens. The pounding on my 

already fatigued thighs from the descent 

took its toll. At the 24 mile point, my 

thighs seized up and I involuntarily 

collapsed on the road. When I looked 

Indestructible: Adams Street’s Gull up, a boy scout fully decked out in his 

uniform inquired, “hey sir, do you need 

any help?” Which was followed by a fellow runner exclaiming, “You’re 

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almost there, don’t stop now!” What are the chances of collapsing right 

next to a boy scout?! And to my fellow runner I thought, “I didn’t stop, my 

legs just stopped working”. But not giving up, I stretched out my thighs 

for a few seconds, stood up and kept running. The crowd erupted in loud 

cheers as I got up. I felt like the conquering hero.” 

Jackie Zider, HarbourVest Partners, Boston 

Through the wall to a top 

quartile finish 

“Last year I completed the 

San Francisco marathon, which 

is purported to be one of the 

toughest marathons for its hilly 

course. I can say with authority, 

however, that the Athens course 

is much more difficult! The main 

reason is that the Athens course 

gives the runners the pleasure of 

running mostly uphill from about 

mile 6 to 10, and then again 

“Bravo Jackie!” 

from mile 11 to 19, whereas the 

hills in the SF marathon were 

concentrated in the first half of the course and were generally shorter in 

duration but more intense. 

In Athens, I was still happy until about mile 15 or 16, when I officially 

hit ‘the wall’ - the point in the race where your mind and body are telling 

you that you must stop running immediately. It doesn’t help to have this 

feeling when you’re going up a hill with 10 percent gradient and you 

still have 10+ miles to go. Thankfully, I knew that at about mile 20, the 

course would begin a slight decline to the finish, so if I could just get to 

that point, I would have a good chance of maintaining a decent time. So, 

one foot in front of the other, I kept going. There was so much support on 

the course – both from local fans cheering “Bravo! Bravo!” and from race 

volunteers providing water, sports drinks and snacks that it can actually 

be really encouraging when all you want to do is stop. 

After running 25 miles, I was joined by my support team of one and 

he ran with me in the final mile to provide encouragement – it’s surprising 

how the feeling of wanting to stop running can continue even when 

you’re so close to the finish. As I entered the Stadium to the wall of noise 

from the supporters in the stands, I gave a few hearty fist pumps and 

crossed the finish line. And as usual, upon finishing I said I’d never run a 

marathon again but surprisingly, that feeling faded after only about 3 or 4 

days…usually it takes weeks or even months for it to subside! 

This was truly an incredible experience, brilliantly organised by 

Campbell Lutyens. I am exceptionally grateful to George Anson for 

spearheading both HarbourVest’s and my own involvement in the event. 

As requested by him, I finished in the top quartile of all the Marathon of 

Marathons participants and I actually think I was the 5th female of the 

group to finish!“ 

Luis Miranda, IVCA, Mumbai 

Waving the flag for India 

Miranda and friends 

“I am glad that I made it to 

Athens. 42 kilometres! I never 

thought that I would ever 

complete it, and I made it just 

before they closed the track! 

My kids are convinced that I am 

going through a mid-life crisis – 

in 2010, I climbed Mt Kilimanjaro 

with our son, retired from a fulltime 

role at IDFC Private Equity 

and participated in the Athens 

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Marathon. I initially wasn’t going to take part, but after meeting John 

Campbell and Philip Borel in Delhi a few months earlier, I decided that 

India needed to be represented in this global gathering of crazy PE guys 

to raise money for some great charities. My colleagues on the Executive 

Committee of the Indian Private Equity and Venture Capital Association 

(IVCA) pitched in to sponsor IVCA’s representation at Athens. 

So what was it like? It was great meeting up with old friends in the 

infrastructure space - and learning about the physique of ancient Greek 

athletes! - at the networking events and the race. The arrangements by 

Campbell Lutyens were perfect and we set off by bus early on the cold 

(for Mumbai) Sunday morning to the starting line. It was an adrenaline 

rush to be participating in the 2,500th anniversary of the original run. 

The going was good initially but after about 15 kilometres it became 

tough and wondered why I had signed up for this insanity. The last 10 

kilometres were pure murder. But I wanted to complete it and managed 

to struggle across the line to much fanfare and a medal ... made me feel 

like a hero! 

But no more full marathons for 2011 – I’m too old for this stuff!” 

Luis was sponsored by Indian private equity firms Sequoia, IL&FS, 

ChrysCap, IDFC, IDG, TVS, ICICI Venture and Ascent Capital. 

Josyane Gold, SJ Berwin, London 

My moments to cherish 

“My moments to cherish: 

• The warm camaraderie and shared apprehension amongst the 250 

participants and family members from the private equity industry; 

• Hearing the long roll call of children’s charities which will benefit from 

monies raised by the 250 MoM participants; 

• The start of the final wave of marathon runners/walkers with me 

sandwiched amongst thousands of others and the sun beating down in 

the clearest blue sky; 

Eliot and Josyane Gold 

Richard Shields, AMP Capital Investors, London 

Doing the Zorba 

• Sir Colin McColl, ex-intelligence chief, 

introducing his speech at the post-marathon 

dinner with the question, “Why didn’t 

Pheidippides take a horse?”; 

• My son Eliot, who participated with me in 

the marathon, having taken the place of 

a female ‘private equity’ participant and 

ensuring that her name has now gone down 

in the annals of marathon history as the 29th 

fastest woman in the world over 60!; 

• And finally, the exhilaration of arriving at 

the Olympic Stadium having completed 

the marathon and blowing kisses, as though 

I had won, to the then somewhat diminished 

crowd.” 

“I actually used to do a lot of running but never more than half 

marathons. Unfortunately my right leg is now held together by various bits 

of metal so running is impossible. However I can still walk so I was in the 

pack at the back of the field. Although I cannot say I totally enjoyed the 

experience, at least I now know exactly why I never actually ran a marathon. 

I think I can safely say I will never do one again. I was a total physical 

wreck for a couple of days. However I did enjoy the company of Danny 

Latham of First State Investments who walked with me for the full distance - 

except for the 100 metre sprint he put in at the end just to show me up. 

Being amongst the walkers also meant that I was surrounded by nonathletes 

pretty much all of whom were participating solely to raise money, 

some for big charities, some for very personal reasons. It was quite uplifting 

meeting and talking to these people along the way. 

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The other moment that sticks in my mind was all the runners warming up 

to ‘Zorba the Greek’. I took a video of this on my phone and emailed it to my 

family and they loved it too. A great sight and sound. 

So: thanks for all the memories … I think!” 

Danny Latham, First State Investments, London 

50,000 steps later 

“It was with a healthy dose of 

trepidation that I lined up in the final 

wave awaiting the opportunity to 

follow in Pheidippides’ footsteps. The 

trepidation was the fear that I may 

repeat his marathon end! My training 

regimen had been less than optimal, 

notwithstanding the knowing advice 

from Bruce Tulloh over the preceding 

few months. Practice included the 

odd (and I mean very odd) brisk walk 

and sometimes even running for a 

Latham (left), Shields: a man and his rock bus... 

I was jolted out of my reverie with 

the sound of the starter’s gun. We were off - surrounded by bastions of 

my infrastructure world - Thierry Deau (Meridiam), Richard Shields ( AMP), 

Luis Miranda (IDFC) and Stephen Vineburg (CVC). We settled into a steady 

pace with the stated objective of finishing before the course closed and the 

streets were retaken by pedestrians and vehicles. We ate up the kilometres, 

taking all food and drink on offer, each agonising step at a time. 

Some rough maths indicates that by the end I had taken about 50,000 

steps. Probably explains the blisters circling my feet, the need for crutches at 

the dinner that night and a wheelchair for the 6am flight the next morning! 

But there was also the sense of accomplishment at finishing, 

notwithstanding the pedestrian time, and camaraderie from the 250 other 

MoMers. An enduring memory was the warm reception of the locals 

throughout the 6+ hours that we trudged along. 

Eternal thanks to Richard Shields who was the rock and pacesetter that 

ensured we met our objective of not only finishing, but comfortably ahead 

of some of the aforementioned infra bastions and prior to the drinks tables 

being packed up. Now that the skin is slowly returning to the feet, I can 

extend a heartfelt thanks to all the organisers, sponsors, helpers etc. And 

John Campbell: thanks to you also.” 

Stephen Vineburg, CVC Capital Partners, London 

Great support from peers 

and colleagues 

“I had previously completed around 12 marathons, including New 

York, Venice and the Six Foot Track ultra-marathon in Sydney; but that 

was some years and many kilograms ago. 

In Australia, I was also actively involved 

in medical research foundations and in 

charities which provided opportunities for 

young people. 

The Marathon of Marathons provided a 

great personal opportunity to bring these 

two threads together again. 

Unfortunately extensive travel in the 

run-up to the marathon meant that most of 

my training involved running for a plane. 

Despite feeling under-prepared, there was 

no way I wasn’t going to participate in the 

Stephen Vineburg 

event, and I was determined to complete the 

course even if it wasn’t to be a personal best. 

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My highlights were running past the burial mound of the Battle of 

Marathon, being handed home-made laurel wreaths from Athenian wellwishers 

and then, finally running into the 1896 Olympic Stadium. And: I was 

very pleased to see the extent of the support from the infrastructure and 

private equity community for this great initiative.” 

Inspired by the global cause 

Team Coller, Coller Capital, London 

Outperforming Pheidippides 

“When we heard the Marathon of Marathon was happening we needed 

no encouragement to 

take part. Our mixed 

team of 11 people ranged 

from the experienced old 

stagers to “how difficult 

can it be?” newcomer 

types. It turned out 

though that none of us 

really had much idea 

what we’d let ourselves 

in for. We’d looked at the 

Coller runners, from left to right: Lorna Kelly, Chris Boulet, 

Rune Munk, Francois Aguerre 

course profile obviously, 

but that just goes to show 

the limitations of due 

diligence. By 10 kilometres 

in, we all knew the reality! It’s difficult to say whether the biggest test was the 

mental challenge or the Greek hills. In the end, it came down to individual 

commitment and team spirit - as it always does. 

And what did we get out of it? Well, the rate of return may have felt slow 

on the day, but we came away with multiple memorable moments. Best of 

all, all of us outperformed Paula Radcliffe and Pheidippides! The Marathon 

of Marathons was quite simply unforgettable.” 

Thierry Deau, Meridiam Infrastructure, Paris 

Thierry alongside Meridiam 

colleague Parviz Madjedi. 

Parviz was the only Persian on 

the MoM team – and honorably 

took up the rear position of the 

field! 

“It would be reasonable to expect any marathon runner to be almost 

entirely focused on his or her physical training, target times, and mental 

preparation prior to the race. While certainly true for the runners in 

Athens, we chose to participate in the Marathon of Marathons for reasons 

far greater than individual triumph; rather, we ran with a communal spirit, 

drawn together by a shared charitable cause. 

On the morning of the race, my team looked anxiously toward the 

grueling test of will ahead, though what awaited us at the finish line 

had less to do with achieving our target times than it did with finishing 

with a committed sense of responsibility. That our team (and the wider 

group) represented our international character only highlighted the 

global nature of our shared responsibility, to UNICEF and the various 

participating charities, and also, importantly, to each other. 

Many thanks to Campbell Lutyens, UNICEF, the organisers, charities, 

sponsors and everyone that made this historic event truly inspirational.” 

Meridiam Infrastructure fielded five participants, including fastest 

MoMer Olivier Garnier, and was one of five teams to raise more than 

€50,000. 

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Veera Someralmi, Global Private Equity, Paris 

Crying and laughing 

“The afternoon sun was burning hot on my face as I struggled to turn 

the last corner and stretch the last few hundred meters of the grueling 42 

kilometre route from the village of Marathon over the mountain pass and 

down to Athens. Then suddenly the vast marble stadium of Panathinaiko 

was there in all its glory, with the cheering crowds and ecstatic runners, the 

finishing line – and I was crying and laughing for joy, for pain, for sense of 

accomplishment. Then I spotted the MoM crowd by the side of the track 

and joined them in the after party with shaking legs, shining medals and 

rehydrating drinks. What a day it was – and all for good causes.” 

Veera (left) with Christilla de Moustier of PAI partners 

Rollo Campbell, London 

Epic, exciting 

“This time, it all 

started with the 

familiar ‘ting’ of an 

email newly 

arrived in my inbox. 

I say “this time” 

because it had 

happened before, 

but not for fourteen 

years and not 

with such daring 

ambition. 

The first time was 

Rollo Campbell, Athens veteran 

October 1996, when 

John Campbell, my 

father, led a group of one hundred excited souls, young and old, to Athens 

to run that year’s edition of the Athens marathon. 

We ran to celebrate the centenary anniversary of Baron de Coubertin’s 

first modern Olympics and the creation of the marathon, that most 

famous of all endurance events. What better anniversary to celebrate, 

we thought; and celebrate we did. One hundred started (including 70 

marathon novices) and one hundred finished, we stiffly danced that 

October night away and made merry on Ouzo and tales of that day’s epic 

feats. I was 18 years old then and fit as an Olympian. In spite of the fact that 

my youthful exuberance predictably led me head on into the dreaded 

‘wall’, I managed to finish the race and in a time that I was happy to 

bore my friends with for years to come. The marathon box was now 

firmly ticked and I was ready to move on to other challenges. 

Little did we know then that a far grander anniversary was looming 

over the pink attic horizon, ready to lay down a far greater challenge. 

And so, on the morning of April 14 2009, on my 31st birthday the email 

arrived. Few things get past my father unnoticed and the 2,500th 

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anniversary of the Battle of Marathon wasn’t going to be one of them. 

He sent the email to the family at large and laid out his new vision: 

“2,500 years, 250 participants, raising €2,500,000 for children”. The 

email was a rallying call for us all to rise to the challenge and to help 

him organise the event. Not giving any consideration to the fact that 

I might actually be expected to run – the years in between had not 

been unkind, but nor had they been generous - I was filled with 

excited energy yet disbelief that such a seemingly huge task 

could be pulled off. 

How wrong I was proved to be. Today, several months on from the 

MoM, I think we can all look back with pride and say that it was a 

resounding success. A humdinger of epic proportions. This is thanks to 

everybody that took part. To the runners and walkers, who came from all 

corners of our blue marble literally to lay their bodies on the line 

for all of our wonderful children’s charities. To the organisers at 

Campbell Lutyens, PEI, Specialised Travel and UNICEF, without whom we 

wouldn’t have made it to the start line. And to all the brilliant 

sponsors, patrons and trustees, who gave their financial support and 

time so generously. 

However, above all, and please permit me some flagrant paternal 

adulation, I’d like to heap some praise on my father, John Campbell. 

When PEI asked me to scribble down a few words about my experience 

and my memories of the MoM there was one that immediately jumped to 

the fore. My highlight of the whole event was seeing his beaming face as 

each one of the MoM team entered the stadium to run/walk/crawl up the 

finishing strait. This was the moment that had made all of the 

previous year and a half’s work worthwhile. 

I’m certain that he would be embarrassed to read this, he is the 

last person I know to look for plaudits and thanks, but he was 

undoubtedly the key man without whom the MoM would never have taken 

place. From that first email through to the hundreds of personal 

emails and letters that he sent and the telephone calls that he made, to the 

rallying speeches he gave at conferences, to the attending of umpteen 

committee meetings to discuss the charities, runner recruitment, 

travel arrangements etc., down to smallest of details such as the 

designing of t-shirts, caps and medals, he worked tirelessly to bring 

the occasion to fruition. All along his focus was on leaving no stone 

unturned in the pursuit of raising enough money to make a real 

difference to some truly outstanding children’s charities. I would say that 

he has achieved this and much, much more, thanks to his leadership and 

the combined efforts of all those that took part. 

So, to my Pa, I’d like to raise a glass of something non-isotonic and 

say the hugest of thank you’s. Your energy and spirit throughout was of 

Pheidippidean proportions. You were the spring in my step and the wind 

at our backs. 

And finally to everyone else, thank you and congratulations. I’m 

looking forward to dusting off the pot of Vaseline and seeing you all 

in 2020 for the Ten Year Anniversary!” 

Reto Kreienbuehl, Capvis, Zurich 

Four under four 

Swiss power: Capvis’ Andreas Simon 

“Athens and the marathon will remain in our memories as a 

wonderful event. Our journey started with the decision to undergo 

a vigorous training to compete in such a demanding event as the 

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marathon. Capvis as a team decided to prepare with weekly group 

training accompanied by individual sessions and the required focus 

on the objective. We all benefitted from the positive side-effects of 

endurance training; and so, to maybe even a larger extend, did our 

spouses. 

We also launched a big fundraising effort, which resulted in a 

cumulated donation of more than €50,000. We were delighted to see 

to what extent our friends, business partners and family members were 

enthused to join our effort for a good cause. It equally motivated us to go 

further in our training to meet the high expectations set by our donors. 

Lastly, the marathon on the original course was a terrific experience. 

After a long and hard 42 kilometres, we were greeted by the loud and 

cheering crowd in the antique Olympic Stadium in Athens. Crossing the 

line was fantastic, even more so as the entire team managed to finish in 

less than 4 hours. Some of us even had enough energy left for an act of 

entertainment for our support group as you can see in the photograph!” 

Zurich-based buyout firm Capvis fielded a team of four runners which 

included the writer, Daniel Flaig, Andreas Simon and Eric Trueb. 

The entire 

weekend was an 

enormous triumph 

of collaborative 

good; thanks to 

the organisation of 

Campbell Lutyens 

much money was 

raised for deserving 

causes, and the 

talks from the 

representatives of the 

Mark sets off... 

various charities were 

inspiring. They served 

to show us how fortunate we all are, and what a privilege it is to be able 

to do something to help.” 

The O’Hare family contributed € 27,109 to the Marathon of Marathons 

Trust. 

Cordelia, Josephine, Freddy, Thomas, Lindy and Mark O’Hare, Preqin 

Family feast 

“Missing toenails are a visual reminder of the agony of any marathon. 

The enduring ecstasy of achievement never pails, it is energised every 

time you tell someone that you finished. The Athens Marathon will long 

be one of our family’s shared triumphs. All six of us took part – 258km 

in total (extra 6km because Mark trotted 3km back up the course to 

accompany Lindy home!) Mark - a veteran of twenty marathons – was 

pipped at the post by Freddy (19), whose idea of training was buying 

new running shoes and being 19. For the rest of us this was a first, but 

not a last, two of us having now signed up for the forthcoming London 

Marathon. Health warning: marathons can be infectious! 

...and arrives withThomas and Lindy 

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David Bentley, Future Fund, Melbourne 

A stellar 

fundraising from 

a very fast LP 

Tasting success 

“When our CEO Paul Costello 

approached me at the start of 

the year and told me about the 

opportunity to run in the 2,500th 

anniversary of the original 

marathon as part of a private equity 

and infrastructure fundraising 

initiative I was very enthusiastic 

about the opportunity. It was 

a great chance to compete in 

the most historically significant 

marathon in the world as well as 

a chance to raise funds for some 

important children’s charities. 

My initial commitment to Paul 

was somewhat complicated when 

in March I managed to qualify for 

the Ironman World Championships 

in Hawaii which was scheduled to 

be run only three weeks prior to 

the marathon. But even though it 

is not advisable to do more than 

a couple of marathons a year, the 

opportunity to run in Athens was 

something that I couldn’t possibly pass up so I decided that it would just 

have to be done, somehow. 

We had a whip-round in the office to cover the costs of the trip 

(including travel and accommodation) and Future Fund staff were 

extremely generous in their contributions towards these costs. Without 

this fundraising I would not have been able to participate, and we would 

not have been able to raise the funds that we were able to for charity. 

The main focus of the MoM was of course to raise funds for UNICEF 

and several other very worthy children’s charities. Our private equity firms 

were extremely generous in their contributions, with many managers 

contributing both personally and through their organisations. With this 

support we quickly surpassed our original goal of raising €10,000 and by 

the time I was scheduled to leave Melbourne we had almost hit €30,000 

in commitments. 

So, with our fundraising target far exceeded, less than three weeks 

after completing the Hawaii Ironman and with the fatigue from that event 

having only just subsided, I departed Melbourne on a little experiment to 

see what happens when you do an Ironman and a marathon in the same 

month. After 30-odd hours of travelling, I finally arrived in Athens not really 

knowing which way was up! 

The race was very tough, but I finally crossed the finish line with the 

clock reading 2:54:53. It was a huge relief to finish and somewhat cruelly 

I immediately felt better once I’d stopped running. I collected my race 

medal and goodies bag and headed over to see John Campbell and 

the rest of the Campbell Lutyens organising team. We spent the rest 

of the glorious afternoon in the Olympic Stadium welcoming home the 

other members of the Marathon of Marathons team. It was a good way to 

spend a gentle afternoon in the Athenian sun. 

I would like to take this opportunity to thank both the staff of the 

Future Fund and each of the organisations who were so generous in their 

support of this event. I was honoured to participate in this event on 

behalf of our fund and am amazed at the generosity of our managers, 

many of whom also had their own participants in the event, whom they 

had also supported. We far exceeded our original fundraising target 

and the €30,000 was the second-highest individual fundraising for any 

MoMer.” 

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Ed Hutton, Campbell Lutyens, London 

Sas 

chairetízoume! 

“I would think it’s fair to say that if, a year ago, you 

had told most of my colleagues in Campbell Lutyens 

who ran in Athens last October that we would sign up 

– quite willingly – to run a marathon, you might have 

received a rather spicy response. But here we are, 15 

weeks on from that fantastic event, and Team CL has 

achieved something most of us never dreamt we’d do, 

and we have raised an awful lot of money to boot. 

Outside of our daily business affairs, we tend to be 

a fairly unassuming bunch at our firm, so it’s my task to 

talk up Team CL’s input to the extraordinary Marathon 

of Marathons. 27 of our staff participated, but our total 

team numbered 39 runners and walkers, including our 

wonderful wives, husbands, family members, girlfriends 

and boyfriends. That in itself is a huge achievement – a 

mass mobilisation from a growing but still avowedly 

“boutique” firm. 

The fastest male runner award goes to our super 

swift Kiwi colleague and Middle East supremo, Simon 

Kinzett, who ran the course in a formidable 3.29.00, and 

fastest female award to project manager extraordinaire, 

Paula Langton, 4.40.54, who was most ably supported 

by co-running husband Dan. I‘m not sure, but I may take 

the slowest Team CL runner award at 5.16.54, but most 

importantly, the entire team made it round and that is all 

that counts! 

Then the money – the total raised by Team CL 

including an awesomely generous contribution by 

our senior partner and MoM 

mastermind, John Campbell, 

amounts to well in excess of 

€300,000. It’s an incredible sum. 

As with other MoMers, we were 

asked to nominate charities to be 

recipients of some of the funds 

raised. I myself put forward the 

Angus Lawson Memorial Trust, which funds children’s 

relief projects around the world. As a trustee of the 

charity I will see where and how the money we receive 

will be put to good use. I take my responsibility very 

seriously and will report back. Our colleague Richard 

Allsopp is linked to Anne and Johnny Maxwell’s charity, 

The Muir Maxwell Trust, and he alone raised a staggering 

€32,587 of sponsorship. 

Furthermore, we can be proud to have persuaded 

so many people from the world of private equity and 

infrastructure and their nearest and dearest to join us in 

Athens. Yes, the course was a huge struggle and the pain 

the runners and walkers felt was not insignificant. But 

who will ever forget coming into that splendid Olympic 

stadium to be met by the cheers of the blue T-shirted 

brigade of MoMers and supporters? 

Above all, it was a tremendously fun weekend. 

Everyone came away having made some new friends 

and cemented older friendships. There was a palpable 

sense of purpose and camaraderie. The spirit of the 

event was huge. 

So, well done Team CL. Collectively we can be very 

proud of what we achieved. But I know that I speak for all 

of us at CL when I say that we would much rather expend 

our energy thanking all of our co-runners, supporters, 

families, sponsors and all of you connected in so many 

different ways with the MoM. As the Greeks would say, 

‘Sas chairetízoume’: We salute you!” 

Ed Hutton (left), Jean-Philippe Keravec 

Simon Kinzett, Chris Davidsson 

Conrad Yan, Andrew Sealey 

Matty, Richard and Milo Allsopp 

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Clash of the editors 


Philip Borel, PEI, London 

Thanks for 

nothing, Hermes! 

PEI’s Philip Borel blames the fickle Greek god for his 

defeat by his friend and colleague David Snow. 

“The course was too hilly. 

My socks felt funny. 

I didn’t bring my shades. 

My marathon bib number was unlucky. 

But the most important reason why I completed Sunday’s Marathon of 

Marathons in Athens behind my friend and colleague David Snow is 

because Hermes let me down. 

There I was, running along and feeling good, with just eight kilometres 

left to go, when all of sudden I saw Snow running right in front of me – the 

one man in this field of 12,000 whose back I didn’t want to see! 

I could tell he’d just sneaked past me. He looked fast and in control, 

making big, decisive strides. Already a gap had opened up between us, 

and it was widening all too quickly. 

He hadn’t seen me, so I drew level. “Hello Dave,” I called out to get 

his attention. His head shot round and for a moment he stared at me in 

disbelief. “Oh you bastard”, he hissed, clearly misreading the situation. I 

told him it was I, not he, who had just been overtaken. We checked our 

watches, and then we knew for sure: unbeknownst to both of us David 

had started the race far behind me and at this very moment, 34,000 

metres into the Marathon of Marathons, he was running a full seven 

minutes ahead of me. 

Seven minutes! No way would I ever catch up to him. Game over for 

me. Glory for Dave. 

“How’re you feeling?”, he asked 

graciously. “I think I’m done”, was all I could 

reply. He upped the pace, and then he was 

gone, consolidating his lead with every 

step and leaving me to ponder where it 

had gone wrong. 

I felt better the moment I realised who 

was to blame: Hermes, patron god of 

athletics. Hermes, Schmermes. What an 

ungrateful little god. All those offerings 

I made, and he couldn’t find the time to 

subtract a measly few minutes from my run 

time. A wing-footed weasel, if you ask me. 

My animal sacrifice to him (lamb kabob 

special: €34.95) was clearly in vain. 

Do yourself a favour – next time you train 

for a marathon in Greece, don’t count on the 

help that the local gods will give you come race day. 

Down but not out 

As for Snow, I wish him a hearty congratulations. His victory was clearly 

the result of hard training, an undiminished fire in the belly, and possibly 

the inspiration he received from the ‘Best of Bananarama’ playlist I found 

on his iPod Shuffle.” 

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Clash of the editors 


David Snow, PEI, New York 

Gel and lOAthing 

on the rOAd to 

Athens 

David Snow relives his day of marathon victory. 

Boosted by Bananarama 

“i was somewhere around 

the edge of Athens when the Gu 

began to take hold. 

I don’t know what they put in 

those little energy gels, but after 

sucking down four of them I came 

to a startling double realisation: yes 

I was sick to my stomach, but I was 

going to finish the marathon. 

They say the second half of 

a marathon begins not at the 

12-mile marker but at the final 

six miles – a grueling slog to the 

finish line that can’t come soon 

enough. I can confirm what ‘they’ 

say. As I plodded heavily through 

the streets of Athens in search of 

the Olympic stadium where the 

race ended, each corner turned 

broke my heart, because all I saw 

was what seemed to be miles of 

unending pavement ahead of me, 

albeit lined by cheering Greeks. 

After rounding yet another city corner and still seeing no stadium 

entrance, the marathoner next to me used what sounded like his last breath 

to utter a series of expletives. 

But, not unlike a 10-year limited partnership with several annual 

extensions, my journey ultimately did come to an official end. I entered the 

Panathinaiko Stadium four hours and six minutes after starting my run near 

the original battlefield of Marathon, over a series of hills that, legend has it, 

one Pheidippides ran to inform the Athenians of their military victory over 

the Persians. 

My own motivations were somewhat less glorious. I had never run a 

marathon before, but it was something that I’d always thought I should 

eventually do. My father was an avid marathon runner so I felt like it was 

somewhat of a family obligation. My colleague Philip needed to be taught 

a lesson. And I was also inspired by the fact that the Campbell Lutyens 

team was organising not just a group jog, but an adventure involving travel 

to a place of historic importance, educational programming, charitable 

giving and the chance to see well respected private equity executives in 

funny outfits. It was an opportunity I felt I had to take.“ 

Friends once again 

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Notes from the road 


Paul Malan, Deutsche Bank Global Markets, Infrastructure Investment Group 

My Big Fat Greek 

Catharsis 

This chronicle of Paul’s MoM experience is an extract 

from a personal note of thanks he sent to his sponsors 

who gave generously to the worthy MoM causes. 

My biggest fan Max with me after I had picked myself up off the ground 

The self-deception started early and endured: 

T minus 7 years - Cease all form of physical exercise - the daily 5 

minute walks to and from the Tube should be enough to keep me in peak 

physical condition! 

T minus 8 months - Signing up for this escapade had nothing to do 

with turning 40! 

T minus 6 months - Training Strategy Number 1: Halve the risk of injury 

by procrastinating commencement of training to 3 months prior to the 

event instead of recommended 6 months - it’s simple algebra! 

T minus 2 months - Training Strategy Number 2: Lots of short runs 

should amount to the same as fewer long runs (not to mention sooo 

much easier) 

T minus 1 month - Training Strategy Number 3: Always round up 

distances covered to the nearest 5 miles and quote in kilometres - larger 

numbers are far more impressive provided you don’t have to run them! 

T minus 3 weeks - Training Strategy Number 4: Cramming worked at 

university, so surely marathon training can be crammed around a busy 

travelling schedule. Mental note: Catch the Heathrow Express rather than 

running home from Terminal 5 - I have now done both and can assure you 

that the train offers excellent value for money. 

T minus 2 weeks - Better start fund raising (in earnest) as looks 

increasingly likely I may actually end up having to attempt this madness! 

T minus 1.5 weeks - Training Strategy Number 5: Rigorously adhere to 

the accepted wisdom of tapering early (and comprehensively). 

Verdict: Sophisticated training regime successful - got me to the 

start line but would it get me to the finish? After eating more spaghetti 

carbonara in a week than would be medically advisable, I was ready to 

find out... 

Athens, 31 October 2010, 3.45am London time. A great time to get up 

to run 42.196m. Best to start the day as you plan to end it - so completely 

out of it don’t know whether coming or going. 

4.00am London time. Balanced breakfast of half a dozen bananas and 

blue Powerade - feels like a good time to conduct an untried nutritional 

experiment. Pack enough energy bars to feed the Titanic - appropriate 

given the sinking feeling in my stomach. Don’t forget the nipple protectors 

- one of two parts of my body that I would like to see survive the day. 

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Couldn’t find anything in Runners Need to protect the other critical 

appendage so decide on the spot to apply copious quantities of the 

runner’s equivalent of KY Jelly. While I’m at it, seems like a good idea to 

grease my feet. I literally slide out of the hotel room. Not bad, 15 minutes 

and only broken the cardinal runners’ rule (“only do on race day what you 

have practiced in training”) three times. 

4.45am London time. Bus journey following racecourse to the start 

line provides further (redundant) confirmation that the marathon is a 

distance best covered in a motorised vehicle. Greek guide announces that 

only supplies left in his stash are Band-aids and Vaseline - unclear if they 

were meant for us or left from a previous tour. No takers. Was sure the 

topographic map had “downs” as well as “ups” but all can hear ringing in 

my ears is the screech of the bus’ air brakes 

as it descends hills to be climbed later on 

two legs. Small envy felt of the participants 

walking but tempered by implications for 

them of spending 7-8 hours under the 

increasingly (and unseasonally) strong sun 

- so much for the relevance of training runs 

in freezing Oslo in October, this feels like midsummer! 

If looking for inspiration, will not find 

it in the scenery - Pheidippides was clearly not 

a sightseeing tour operator. 

7.45am Athens time. Arrive at start. 

Anarchy - Deep Heat covered bodies up hill 

and down dale contorting unnaturally in an 

unfamiliar and unsettling ritual. Struck by the 

amazing number of Portaloos - all occupied 

by individuals apparently experiencing 

the same existential crisis as me. God a 

cigarette feels appropriate - 12,500 people 

and not a single smoker to bum a fag from! Not too late to make that 

bus journey a return trip. Increasingly hysterical pleas from loudspeaker 

announcer for contestants to deposit their belongings and get into their 

allotted departure blocks. Possibly because we are in Greece, attempts at 

organisation treated with amused indifference. Greek disco music starts 

booming from speakers and achieves unity that announcer could not. 

Vision eerily reminiscent of the underground party scene in the Matrix 

- the entire field starts pulsating in dance and popping energy sachets. 

Not lost on me that everyone bar a select group of the superstars in that 

Matrix scene suffers a gruesome death - pretty clear what role us mere 

mortals in my final starting Block 7 are expected to fulfill. I am beginning 

to understand how those foot soldiers now stuck in the Marathon funeral 

mound must have felt 2,500 years ago. 

9.00am. Starting gun lets off an insipid, disappointing puff and elite 

athletes are off in the 2,500th anniversary running of race. Something 

merciful in the fact that the good athletes run away from us normal folk – 

saves us from having our noses rubbed in our physical mediocrity. Begin 

our slow march forward to the start line past 

barriers covered in abandoned clothes, the 

wise/experienced seemingly knowing that 

they don’t need worldly possessions where 

they are going! 

9.25am “Last and definitely least”, Block 

7 is let loose to do our worst by the final 

whimper from the starter’s gun. Lead runners 

already over 10km down the road - sobering 

thought! 

1km - 2.4% complete, only 97.6% to go. 

This is like human dodgem cars - bodies 

everywhere. 

4km - Notwithstanding advertised as 

the “original course”, pretty certain that 

Phidippides did not take a right angled left 

turn to run around the Marathon funeral 

mound only to have to turn round and run 

back to the main route - but then he was 

clearly mad as a hatter. 

5km - First drinks station. Some of that bus driver’s Vaseline would 

have come in useful for the Greco-Roman wrestling match that ensues 

as hundreds of runners converge on the first drinks table (contrary to all 

pre-race advice). Water and bottles everywhere - why not add a swimming 

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leg to complete the challenge? Can envision archaeologists digging up 

1000’s of blue bottle tops in millennia to come and trying to figure out 

what went on here. 

6km - Passed by power walker as if standing still - a tad disconcerting. 

Mental note: Walk the next marathon. 

8km - Amazed by the uplifting roadside support - if these people are 

screaming “BRAVO!” for every one of the 12,500 runners, they will end the 

day more exhausted than us runners. On the other hand, perhaps it is just 

for me because I look like I need it. 

10km - Pass through a town having a disco party - a far better way to 

spend a Sunday morning than my choice. Can imagine that only rarely 

does something exciting happen in this place and, this year, we appear to 

be it! 

11km - Awesome - our first real hill! 

12km - Run past 2 men running shoulder 

to shoulder dressed in full Greek military 

regalia (helmut, shield, spear, thongs, etc). 

NUTS! Wonder why it took me 12 km to pass 

them? 

15km - Another person with full Greek 

warrior clothing and accoutrements breezes 

past me - WHO is nuts now? 

16km - Enjoying liberating feel of the first 

(and hopefully not the last) steep descent. 

Develop irrational jealousy of a Japanese 

man effortlessly running around his group like 

an angel wearing helium heeled shoes while 

simultaneously taking photos with an SLR 

attached to a 20cm telephoto lens. Clearly 

well ahead of me in the queue when God was 

handing out physiological attributes. 

17km - Fantastic, the hill climbing starts in earnest - this is the part I was 

really looking forward to! My mind keeps mulling over the erudite website 

description of this section of the course: “Starting from the Rafina Junction 

[around the 17th km], the course goes uphill again, while the most difficult 

part is until the 20th km. As the runners pass along the district of Pikermi, 

they run through some, more or less, uphill parts of the course up to the 

25th km. The passage through the city of Pallini (27th - 28th km) is also 

rising. The last and most difficult part of the course starts from Gerakas and 

goes up to Agia Paraskevi (30th - 31st km).” Borrowing the words of the 

eloquent 43rd President of the United States: “Bring it on!” 

21.15km - Under the Alpha Bank half marathon archway in less than 

two hours and on my way home. I AM INVINCIBLE! At a stretch, I can do 

this in 3.30. If only BetFair was running a book on my time, I could make 

fortune! Energy bars - who needs them? 

22km - Took the mantra “drink as much as you can whenever you can” 

too literally and bladder is screaming for relief. This event has turned the 

road to Athens into the world’s longest urinal - I decide to join and give 

thanks for the convenience of being a man. 

Wonder whether any market exists for runners’ 

nappies? 

23km - Spoke too soon - someone has 

turned my hips into the anatomical equivalent 

of a mortar and pestle. This was not in the 

script. 

25km - Left hip now excruciatingly painful 

and can’t focus on anything else - dragging 

my left leg behind me and starting to wonder 

whether will need to use my arms to assist its 

movement. 

26km - Awesome, I now have something 

else to focus on - my right knee appears to 

have lost nearly all strength because of the gait 

I have had to adopt to address my hip pain. At 

this rate, I am going to end up crawling before 

too long. 

27km – Adopt a rolling series of 

improvised “running” styles in effort to minimise the pain - resulting 

uncoordinated speed walk offers little relief (apart from entertainment for 

roadside observers). Settle on weak imitation of a “Cliff Young Shuffle” (for 

non-Australians, refer to web). Article I read pre-race said stride length not 

relevant to race time - this is fortunate because now pacing out massive 

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half foot strides and barely keeping up with walkers. Mental note: Don’t 

believe everything you read. 

28km - Run (in slow motion) past walker complaining that the hills 

never end. Helpfully advise him that he has “only around 5km more uphill 

following which only another 10 undulating kilometres to the finish line”. 

Experience warm inner feeling from my Good Samaritan act of giving 

hope. Think I hear the sound of someone collapsing in despair behind me. 

29km - Pass by medical station overwhelmed with injured runners 

and surrounded in haze of “magic spray”. If someone lights a match, we 

will have a fireball on our hands. 

30km - Into the unknown. Never run this far. Never even walked 

this far. Come to think of it, haven’t driven a car this far in last 5 years. 

31km - Downhill is not the respite it 

is cracked up to be after running uphill 

for 14km. My doctor’s diagnosis of 

musculoskeletal weakness ringing in my ears 

as each step reverberates through my body 

with a beautiful harmonic motion. Upper 

body seems determined to get to the finish 

line before my legs. 

32km - Delusion now seriously set in - this 

must be the 35km water station which means 

only 7km to go. Pick up tempo to bring it 

home within a respectable four hours. 

33km - Marker meant to say “36km” in fact 

reads “33km”. BUGGER, BUGGER, BUGGER . 

. . Last water station must have been at 32km. 

34km - Stagger gracefully past a barefoot 

runner. Feel irresistible urge to step on his 

toes. Only stopped by realisation that the 

masochist would probably enjoy it. 

35km - Glad my shoe salesman convinced me to buy shoes 1/2 a size 

too big - now just enough room in toes for the ballooning blisters. 

37 km - Been shadowed for last 2km by a man with a disconcerting 

Anna Kournikova-like grunt. He has pulled the front of his shirt over his 

head to expose a marginally less shapely and more hirsute form than the 

noise would presage and is practicing a version of FARTLEK with 

which I am not familiar - walk 5 minutes, sprint 10 minutes. 

Nevertheless his approach seems effective as he is keeping up with me 

notwithstanding I am now pacing out impressively in elongated foot 

long strides. 

38km - Grunts again but this time a real life version of Anna 

Kournikova strides past - perhaps I have died and gone to Elysium. 

Phalanx of misguided men chasing after her with puffed out chests 

suggests not a mirage although don’t need to be Plato to foresee that 

their hearts are certain to end up just as broken as my legs. 

39km - Beginning to understand why there were so many Greek Gods 

to pray to - one is definitely not enough. 

40km - Out of body experience. Hear 

ambulance sirens - are they are coming for 

me? 

40.5km - Where the hell is that bloody 

useless horse shoe shaped stadium? 

Runners streaming past me buoyed by 

prospect of a speedy end to this madness. 

41.5km - Downhill to stadium - feel 

uncontrollable urge to cry with tears 

streaming down face from combination of 

physical pain and exhaustion. 

42km - Someone with a sense of humour 

has put insurmountable wooden ramps on 

entry to stadium as final physical challenge. 

I struggle to mount these speed humps at 

a mere fraction of my blistering flat ground 

pace while observed by hundreds of 

spectators wondering what my problem is? 

42.196km - Cross finish line with my 

watch showing 4.21. Official time 4.24 (and should be believed because 

Greek numbers have never had reason to be questioned). Collapse in fit 

of crying. 

BRING ON THE LONDON MARATHON!!!! 

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THe Dinner 


THE GALA DINNER Sunday 31 th October 2010 

The MoM Awards 

Ceremony was hosted by 

Sir Colin McColl, former 

British Intelligence chief 

and an Athens Centenary 

marathoner in 1996, was 

the highlight of the gala 

dinner on Sunday night. 

Award Runner name & company Time 

Fastest Male Runner Olivier Garnier, Meridiam Infrastructure 2.43.53 

Fastest Female Runner Joanna Linfield, Ernst & Young 3.22.30 

Slowest Male Runner Jean-Philippe Keravec, Campbell Lutyens 6.29.00 

Slowest Female Runner Lynda Guiney, Capital Dynamics 5.48.16 

Fastest Male Walker Severin Hiller, Campbell Lutyens 5.46.27 

Fastest Female Walker Georgie Mailer-Howat, Campbell Lutyens 5.21.36 

Slowest Male Walker Thierry Deau, Meridiam Infrastructure 7.40.28 

Luis Miranda, IVCA 7.45.31 

Parviz Madjedi, Meridiam Infrastructure 7.40.28 

Slowest Female Walker Alex Allsopp 7.22.47 

Ros Green 7.22.47 

Fastest Male Over 50 John Harley, Ernst & Young 4.01.12 

Fastest Female Over 50 Jane Myer, Orbana 4.25.04 

Fastest Male Novice Simon Chambers, Lazard 3.23.04 

Fastest Female Novice Josie Hinton, Alisa3 3.39.12 

Fastest Vegetarian Veera Somersalmi, Global PrivateEquity 4.34.57 

Oldest Marathoner Bruce Tulloh, 75 6.15.45 

Youngest Marathoner Freddie O’Hare, 19 4.53.49 

Fastest Team (average time taken Coller Capital 3.28.23 

of 3 quickest runners) 

Furthest Travelled (from 

Simon Dighton, Catalyst Investment 

4.42.33 

Melbourne, Australia) 

Managers 

Dave Bentley, Future Fund 2.54.56 

Most Money Raised by an Ann Maxwell, Muir Maxwell Trust: €32,291 4.57.28 

Individual 

Greatest Family Contribution The O’Hare Family: €27,109 

Most Money Raised by a Team 

(teams over €50k) 

Campbell Lutyens 

Coller Capital 

Meridiam Infrastructure 

Platina Partners 

Bridgewater 

Best Iliac Crest Muscle* – Male Will Cockerell 2.59.40 

* The Iliac Crest Muscle is part of the Iliac Furrow, aka Athlete’s Girdle, Apollo’s Belt or Adonis Belt. In 

Ancient Greece, athletes took pride in developing this muscle to the full. 

1 

2 

3 

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THe Dinner 


TBC 

4 

5 

6 

7 

8 

1. The medals table 

2. “Welcome back!” 

3. Ewan congratulates 

4. Ann Maxwell, greatest MoM 

fundraiser 

5. Sir Colin McColl 

6. Team PEI 

7. Team Bridgewater Capital 

8. The already legendary Iliac Crest 

Muscle Competition 

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The results 


Runners & RIders 

Here we list our heroes of Athens. 

Name Company Final Time Name Company Final Time Name Company Final Time 

Francois Aguerre Coller Capital 3.12.21 Jean-Charles 

Campbell Lutyens 6.28.57 Vincent Gombault Axa Private Equity 5.36.11 

Lewis Aldridge Pantheon Ventures 4.51.17 Charpentier 

Samuel Goss Platina Partners 3.57.25 

Richard Allsopp Campbell Lutyens 4.29.36 Rhishi Chhabria Campbell Lutyens 5.55.49 Dimitar Goulev Campbell Lutyens 3.56.55 

Alex Allsopp Campbell Lutyens 7.22.47 Kay Chiu 

Janus Capital 

5.28.00 Simon Gray 

Arcus Infrastructure 

5.25.38 

Søren Andersen ATP Private Equity 

3.36.55 

International 

Partners 

Partners 

Timothy Chow Capital Dynamics 4.59.08 Ros Green 

Private Equity 

7.22.47 

Chris Angus Ernst & Young 5.28.49 Will Cockerell Marathon author 2.59.40 

Foundation 

Benjamin Bach Campbell Lutyens 6.34.40 Graham Colvin Capital Dynamics 3.38.50 Peter Griffin Slaney Capital DNF 

Daniela Barone Soares Impetus Trust 5.30.24 Hayden Cooper Capital Dynamics 4.05.44 Luc Griffith-Wilkin Campbell Lutyens 5.49.57 

David Bellingham Sotheby’s Institute 4.56.25 Fiona Cooper Apax Partners 4.54.19 Lynda Guiney Capital Dynamics 5.48.16 

David Bentley Future Fund of 

2.54.56 Laurence Cozma Capital Dynamics 6.35.11 Jason Gull Adams Street Partners, 3.53.03 

Australia 

Florent Danset Partners Group 3.18.43 Guy Hacking Prudential M&G 3.51.50 

Andrew Bentley Campbell Lutyens 4.52.05 Christopher Davidsson Campbell Lutyens 5.12.05 Felix Haldner Partners Group 3.14.39 

Matthias Benz Meridiam Infrastructure 4.15.33 Pierre De Cote Campbell Lutyens 4.16.54 Kasper Hansen 3i plc 5.56.10 

Benjamin Blackett-Ord Bovill Consulting 4.28.53 Christilla de Moustier PAI partners 4.55.48 John Harley Ernst & Young 4.01.12 

Antonia Blake Solar Energy Partners DNF Benjamin Deanfield Lazard & Co Ltd 4.17.02 Laila Hassan Citadel Capital 5.21.24 

George Bliss Coller Capital 6.09.34 Thierry Deau Meridiam Infrastructure 7.40.28 David Hawkins PEI Media 6.03.09 

Philip Borel PEI Media 4.19.55 Francesco di Valmarana Pantheon Ventures 3.59.37 Garrett Hayes Macfarlanes 4.17.05 

Francois Bouillon Allstate Investment 

3.21.58 Simon Dighton Catalyst Investment 

4.42.33 Declan Hayes Ernst & Young 4.57.34 

Management 

Managers 

Joseph T. Healey Korn/Ferry 

4.47.26 

Christophe Boulet Coller Capital 3.40.44 Jeffrey D’Souza Oryx Investment 6.01.39 

International 

David Byrne Doughty Hanson 5.22.28 Eduard Egelie RBS Global Banking & 3.19.50 Simona 

Merifin Capital 5.18.20 

Douglas Cabeal Capital Dynamics 4.41.28 

Markets 

Heidempergher 

Ian Cadieu Bridgewater Capital 3.28.31 Frank Ehmer Apax Partners 3.40.59 Josephine Hess Altius Associates 6.26.03 

Barney Campbell Household Cavalry 3.25.07 Rebeca Ehrnrooth Pantheon Ventures 4.18.54 Severin Hiller Campbell Lutyens 5.46.27 

Rollo Campbell Campbell Lutyens 4.56.24 Stelios Elia BC Partners 3.59.00 Mark Hindriks Coller Capital 4.33.48 

Katy Campbell Campbell Lutyens 5.36.36 Daniel Flaig Capvis Equity Partners 3.50.44 Josie Hinton Ailsa3 Ventures 3.39.12 

Malcolm Campbell Campbell Lutyens 6.07.04 Andrew Fletcher APEN 4.17.32 Andy Hinton Ailsa3 Ventures 4.29.06 

Christine Campbell Campbell Lutyens 6.48.25 Omar Gainbourgh Meridiam Infrastructure 6.10.21 Derek Holt Alix Partners 3.01.10 

Alan Campbell Hole in the Wall Camps 4.03.50 Olivier Garnier Meridiam Infrastructure 2.43.53 Gwen Hustwit NBGI Private Equity 4.03.17 

John Capaldi 

Pathway Capital 

6.21.51 Karl Geisel Haymarket Financial 4.13.17 Edward Hutton Campbell Lutyens 5.16.54 

Management 

Alastair Gibbons Bridgepoint Capital 3.21.59 Lauren Indvik Custom House 5.18.20 

Timothy Cave Freshfields 4.37.24 Jim Gilcrest Hole in the Wall Camps 5.29.06 Robert Jenkins Bridgepoint Capital 4.18.26 

James Chalmers Campbell Lutyens 6.14.54 Rebecca Goddard Kohlberg Kravis 

5.09.44 Stuart Keith ARCapita 3.25.34 

Simon Chambers Lazard & Co Ltd 3.23.40 

Roberts 

Lorna Kelly Coller Capital 3.32.45 

Alix Charpentier Campbell Lutyens 5.05.22 Eliot Gold SJ Berwin 5.05.22 Jean-Phillipe Keravec Campbell Lutyens 6.29.00 

Camilla Charpentier Campbell Lutyens 6.28.56 Josyane Gold SJ Berwin 6.30.02 Peter Kim Coller Capital 5.21.45 

Simon Kinzett Campbell Lutyens 3.29.00 

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The results 


Name Company Final Time Name Company Final Time Name Company Final Time 

Thorsten Klapproth WMF 3.52.50 Emma Morgan Arcus Infrastructure 

5.27.49 

Reto Kreienbuehl Capvis Equity Partners 3.16.53 

Partners 

Grant Kreizenbeck Bridgewater Capital 3.50.04 

Thomas Kubr Capital Dynamics 4.18.22 

Helen Lamb Coller Capital 6.15.12 

Paula Langton Campbell Lutyens 4.40.54 

Ruslan Lartsev Maria’s Children 

4.52.28 

Charity 

Olga Lashkova Campbell Lutyens 6.54.25 

Daniel Latham First State Investments 6.57.55 

Sebastien Leutwyler Lombard Odier Daner 3.28.01 

Hentsch 

Khar Ee Lim Coller Capital 5.53.43 

Joanna Linfield Ernst & Young 3.22.30 

Parviz Madjedi Meridiam Infrastructure 7.40.28 

Chiara Magana Campbell Lutyens 6.01.56 

Gavin Mailer-Howat Campbell Lutyens 4.03.24 

Georgie Mailer-Howat Campbell Lutyens 5.21.36 

Christof Maisch Protektor 4.01.58 

Paul Malan Deutsche Bank 4.24.06 

Jean-Francoise Marco Meridiam Infrastructure 5.20.01 

Jerome Marie Arcis Capital 5.04.52 

Joseph Jacques Coller Capital 3.55.42 

Dominique Marot Coller Capital 3.55.42 

Eusebio Martin Mercapital 4.27.07 

Lester Martin NA 5.36.11 

James Mawson Private Equity News 5.32.59 

Ann Maxwell Muir Maxwell Trust 4.57.28 

Mark McDonald Pomona Capital 5.03.13 

Graham McDonald Lloyds Bank Plc 6.06.27 

Jason McGibbon Bridgepoint Capital 3.50.29 

Ray McMahon Hole in the Wall Camps 5.07.12 

Cormac McNulty JP Morgan Cazenove 3.45.58 

John Menmuir European Capital 3.21.20 

Ashley Metz 

European Ventures 

4.00.24 

Philanthropy 

Association 

Jane Meyer Orbana 4.25.04 

Timothy Meyer Orbana 6.41.46 

Luis Miranda 

Indian Venture Capital 7.45.31 

Association 

Mark Moffat 

Harbourmaster Capital 4.04.35 

Management 

Felicity Moffat Harbourmaster Capital 

Management 

6.10.22 

Rune Munk Coller Capital 4.04.42 

James Murgatroyd Finsbury 4.07.33 

Marc Murray Campbell Lutyens 4.46.53 

Wanda Nascimento Campbell Lutyens DNF 

Eugen Nuri Ernst & Young 4.16.58 

Cameron Ogden Blink Jets 4.13.47 

Frederick O’Hare Preqin 4.53.49 

Mark O’Hare Preqin 4.57.04 

Cordelia O’Hare Preqin 5.23.18 

Josephine O’Hare Preqin 5.50.31 

Thomas O’Hare Preqin 5.53.39 

Linda O’Hare Preqin 7.00.07 

Laila Omar Ahmed Citadel Capital 5.21.24 

Hassan 

Claire Panay Platina Partners DNF 

Oriana Panidha Ernst & Young 5.34.33 

Ronak Patel Campbell Lutyens 6.33.29 

Vanisha Patel Campbell Lutyens 6.33.32 

Ben Pearce Campbell Lutyens 4.25.31 

Ewan Pearson Grant Pearson Brown 4.31.43 

Consulting 

Dan Pearson Campbell Lutyens 4.40.54 

Roman Pelka Mont-Fort Capital 3.36.05 

Adrien Pinsard Platina Partners 4.31.47 

Ian Pontefract KMPG 4.44.26 

Spencer Punter Capital Dynamics 3.53.31 

Christian Puscasiu EQT Partners 3.19.10 

Verushka Ramirez Bridgewater Capital 6.15.45 

Jonathan Rascol Capital Dynamics 3.26.17 

Alberto Rastelli Arcus Infrastructure 

4.04.00 

Partners 

Paola Rastelli 

Arcus Infrastructure 

4.32.51 

Partners 

Matthew Rees Simmons & Simmons 3.38.58 

Alison Reutter Deloittes 4.41.49 

Giovanni Revoltella Argan Capital 3.47.11 

Nathalie Ricard Olympia Odos 6.19.30 

Dorothea Richter SJ Berwin 7.01.00 

Javier Rigau Apax Partners 2.59.17 

Jordan Robinson JC Flowers 5.14.59 

Dimitri Rodionov Apax Partners 5.30.14 

Kimberley Romaine Incisive Media 6.38.26 

Mayank Ruia Everstone Capital 4.39.39 

Abel Samet Lazard & Co Ltd 3.42.11 

Fay Sanders Mergermarket 4.09.42 

Jonathan Scott Ashurst 3.28.01 

Andrew Sealey Campbell Lutyens 7.15.37 

Sergey Sheshuryak Adams Street Partners, 4.21.12 

Richard Shields AMP Capital Investors 6.58.37 

Anthony Shontz Partners Group 4.26.14 

Andreas Simon Capvis Equity Partners 3.45.00 

Grant Simpson Jefferies International 4.35.15 

Stuart Sinclair Bridgewater Capital 4.47.58 

James Sladden Campbell Lutyens 4.21.56 

Greg Smith 

Private Equity 

4.03.40 

Foundation 

David Snow PEI Media 4.06.13 

Veera Somersalmi Global Private Equity 4.34.57 

Nikos Stathopoulos BC Partners 6.01.17 

Gregory Story Solar Energy Partners DNF 

Marc Thatcher Macquarie Funds 

3.45.42 

Group 

Nicholas Thorn Campbell Lutyens 4.03.28 

Ruth Tompkins Apax Partners 5.43.00 

Joe Topley Parish Capital Advisors 4.54.22 

Bjorn Tremmerie European Investment 3.24.07 

Fund 

Louis Trincano 3i plc 3.32.24 

Charlie Troup Duke Street Capital 4.09.00 

Bruce Tulloh Campbell Lutyens 6.15.45 

Mrs Tulloh Campbell Lutyens 6.15.45 

Sofia Vasileiadou Lazard & Co Ltd 4.55.57 

Andrew Vince formerly European 

6.15.45 

Investment Bank 

Stephen Vineburg CVC Capital Partners 6.55.00 

Richard von Gusovius Campbell Lutyens 5.35.55 

Marcus Warren Private Equity 

4.03.41 

Foundation 

Michael Winkler Meridiam Infrastructure 3.43.35 

Susan Woodman Alchemy partners 7.48.42 

Duncan Wollard SJ Berwin 5.24.07 

Damian Worrad Coller Capital 4.42.19 

Conrad Yan Campbell Lutyens 7.09.51 

Karim Zaghlan Platina Partners 4.15.36 

Jackie Zider HarbourVest Partners 4.01.15 

Ivan Zyuzin 

Foresight Capital 

Partners 

5.16.03 

Alternative 

Insight

Acknowledgements 


Thank you 

The participants, beneficiaries and organisers of the organisers of the Marathon of Marathons owe debts 

of gratitude to countless individuals and groups; without their help the event could not have taken place. 

Whilst it is impossible to acknowledge them all, the following must not go unmentioned: 

JO SHELLARD, ROLLO CaMPBELL AND GEORGIE MAILER-HOWAT of 

Campbell Lutyens & Co for their masterful management of the project 

Marathon of Marathons Official Trainer: 

Bruce Tulloh, British Olympian, who helped so many MoMers get into shape 

The Marathon of Marathons Trustees: 

John Campbell, Campbell Lutyens & Co; Richard Haldane, Former 

Chairman World Race Trust; David Harrel, Former Senior Partner, 

SJ Berwin; Graham McDonald, Lloyds Bank Group 

The Marathon of Marathons Patrons: 

George Anson, HarbourVest Partners; Leo de Bever, Alberta Investment 

Management Corporation; David Blitzer, Blackstone Group; Sir David 

Cooksey, Chairman of UKFI; Jeremy Coller, Coller Capital; Thierry Deau, 

Meridiam Infrastructure Partners; Javier Echarri, EVCA; Todd Fisher, 

Kohlberg Kravis Roberts; Josyane Gold, SJ Berwin; Peter Kulloi, Association 

of Hole in the Wall Camps; Richard Laing, CDC Group; Danny Latham, 

First State; Javier Loizaga, Mercapital; Dwight Polar, Bain Capital; Jonathan 

Russell, 3i; Bernard Sabrier, Unigestion Holding; Dominique Senequier, 

AXA Private Equity; Hanneke Smits, Adams Street Partners; Nikos 

Stathopoulos, BC Partners; Oliver Stocken, The Home Retail Group, MCC 

and Natural History Museum; Maarten Vervoort, Alpinvest; Urs Wietlisbach, 

Partners Group; David Wilton, International Finance Corporation 

Special thanks to UNICEF Ambassador Ewan McGregor for his video 

messages and to Eddie Izzard, Marathoner Extraordinaire, 

for his patronage and inspiring us on a runner training evening in London 

The Campbell Lutyens and PEI Organising Committee and 

Marathon of Marathon Executives, which alongside Jo, Rollo 

and Georgie included: John Campbell, Richard Allsopp, Philip Borel, 

Coco Campbell, Ed Hutton, Paula Langton, Richard O’Donohoe and 

Andrew Marchant 

Marathon of Marathons Travel Organisers: 

Poppy Savage, Pablo Basombrio and Jenny Harte 

of Specialised Travel in London; 

Roula Kastana, Katerina Mavraki and Pontikos Nikos of Tourgats 

in Athens 

Marathon of Marathons Website and Design: 

David Plank, Tom McClean, Tian Mullarkey, Joshua Chong 

Duostream Technology (Website hosting) 

The European Private Equity and Venture Capital Association 

for promoting the event to the private equity industry at its 2010 Investor 

Forum in Geneva; BVCA, IVCA and AVCAL, who also threw their weight 

behind the event. 

Alternative 

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Closing note 

In the footsteps of Pheidippides | Athens, 31 October 2010 

Making it happen 

Helicopters buzzed overhead, camera crews craning from their 

open doors, and the unburstable commentator broadcasting 

across the crowd seemed set to burst. Slowly but surely each 

colour-coded block of 1000 marathon participants ahead 

of mine had been cheered off and the athletes around me 

moved from languid limbering to much more intent readiness. 

Suddenly 42 kilometres seemed much more than a walk in 

the park. But then the starting shout was given and in an 

instant the debates, the advice, the practice, the nerves, the 

nausea all fell away. Welcome to my first marathon. 

For others who have yet to sample the joys of marathoning, 

let me at once give you my abiding memory of that start, one 

that others more seasoned later nodded to in recognition as 

I marvelled at its sonorous beauty. It’s the sound of thousands of trainer-clad 

feet pulsing a road rhythm in unison; a NikeAdidasAsicsPumaInnov8 medley 

of treads pounding tarmac. Soft but firm, patterned but changing: bosh, bosh, 

bosh, bosh, bosh, bosh. And no other sound intrudes: no shouting or cheering, no 

engines or horns. Just feet, singing. Intoxicating. 

But there was much more to this Marathon than this discovery. At lunch 

the day before we had been privileged to have representatives from the charities 

being supported by the Marathon of Marathons tell us more about what they 

do. In vivid and often deeply personal ways we were all reminded how big a 

difference even a small number of passionate people can make to the lives of 

others. Everyone I later spoke to took away their own particular memories of 

those speeches. Mine included a sense of dismayed awe at hearing how UNICEF 

is helping to rehabilitate child soldiers in Central Africa who not only have 

been victim and witness but also perpetrators of a grotesque 

catalogue of cruel acts. These are 10 year olds who have had 

their childhood ripped from them and who now have to be 

reintroduced to it by specialists supplied and supported by 

UNICEF. Things like that make 42km seem small change. 

Another discovery was to witness how far enthusiasm, 

commitment and sincere single-mindedness can carry you. 

The Marathon of Marathon was the brainchild of Campbell 

Lutyens – and John Campbell in particular – and it 

remains remarkable to me how he and the small team of CL 

people around him achieved so much. As we gathered for the 

celebratory dinner at the end of a long day [note to John: 

can the dinner not be held at the top of a flight of steps next 

time please?] we all had a chance to applaud some singular 

achievements, but perhaps the biggest cheer was given to Team Campbell 

Lutyens ; that idiosyncratic, passionate, memorable group who have that totemic 

Elizabeth Frink sculpture in their London reception area. They made it all 

happen. 

David Hawkins, PEI 

Alternative 

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Athens, 31 October 2010 

It’s not too late to donate! 

www.marathonofmarathons.org 



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