Consumer Electronics Mainstream

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Design Awards iF Design awards (Germany) 42PF9952 Flat TV - (Winner, CE category) Plus iF Awards for 32PW9525 TV, SBC890 Pronto HE910 headphones, Xenium 989 GSM phone International Designers’ Society of America Gold Award for New Vision TV Plus 2001 iF Design Awards for • cBright LCD projectors • ToUcam PC cameras • SBC RU100 remote controls • Rush Digital Audio Player
Alliances Active Pursuit of Alliances to: • Strengthen regional position • Reinforce the Philips brand • Access to key technologies • Availability of products from ODM • Leverage the internet
Page 1 and 2: Consumer Electronics Mainstream G.
Page 3 and 4: Statistics • > 60 mln products so
Page 5 and 6: Topics • Statistics • Market &
Page 7 and 8: Our served CE Market 120 100 80 60
Page 11 and 12: Value Market Share ’00-’01 YTD
Page 13 and 14: Competitive position: Minimum hurdl
Page 15 and 16: Key Operational Issue: € mln, 200
Page 17 and 18: …but Audio proves it can be done
Page 23 and 24: Create Premium Brand • Reinforce
Page 25 and 26: Create Premium Brand • Accelerate
Page 27 and 28: Consumer/Product Segmentation • Q
Page 29 and 30: Emotive: Products 2001 (ILLUSTRATIV
Page 31 and 32: Basics: Products 2001 (ILLUSTRATIVE
Page 33 and 34: Philips Street Challenge 2000
Page 35 and 36: Youth Experience & Spectacle
Page 37 and 38: Aaron’s Party in Singapore
Page 39 and 40: DVD- SACD. “What Video” on DVD9
Page 41 and 42: DVD- SACD Hifichoice magazine: Reco
Page 43 and 44: Monitors I 150B What PC? UK Best Bu
Page 45: VCR/ TV-VCR • T3 Magazine about 2
Page 49 and 50: e-Appliances Internet Radio Expaniu
Page 51: Create Basis for sustainable BiC pe

Consumer Electronics Mainstream

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