Consumer Electronics Mainstream

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Create Premium Brand • Reinforce Philips brand – Consistent consumer/product segmentation – Dedicated youth marketing in all Regions – New global communication approach with DDB – Consistent approach in Customer Care centers and CRM – Focus on digital products – E-marketing
Create Premium Brand • Accelerate upgrade Product mix – Offer best picture and sound quality – More attention for design – Accelerate growth of digital portfolio
Page 1 and 2: Consumer Electronics Mainstream G.
Page 3 and 4: Statistics • > 60 mln products so
Page 5 and 6: Topics • Statistics • Market &
Page 7 and 8: Our served CE Market 120 100 80 60
Page 11 and 12: Value Market Share ’00-’01 YTD
Page 13 and 14: Competitive position: Minimum hurdl
Page 15 and 16: Key Operational Issue: € mln, 200
Page 17 and 18: …but Audio proves it can be done
Page 23: Create Premium Brand • Reinforce
Page 27 and 28: Consumer/Product Segmentation • Q
Page 29 and 30: Emotive: Products 2001 (ILLUSTRATIV
Page 31 and 32: Basics: Products 2001 (ILLUSTRATIVE
Page 33 and 34: Philips Street Challenge 2000
Page 35 and 36: Youth Experience & Spectacle
Page 37 and 38: Aaron’s Party in Singapore
Page 39 and 40: DVD- SACD. “What Video” on DVD9
Page 41 and 42: DVD- SACD Hifichoice magazine: Reco
Page 43 and 44: Monitors I 150B What PC? UK Best Bu
Page 45 and 46: VCR/ TV-VCR • T3 Magazine about 2
Page 47 and 48: Alliances Active Pursuit of Allianc
Page 49 and 50: e-Appliances Internet Radio Expaniu
Page 51: Create Basis for sustainable BiC pe

Consumer Electronics Mainstream

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