Consumer Electronics Mainstream

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Product Categories:Competitive Position Value value MS 2000 Sony Group Matsushita Group Philips Gr. CTV 18% - #1 9% - #3 11% - #2 Audio 31% - #1 15% - #2 11% - #3 DVD 25% - #1 11% - #2 7% - #5 VCR/TV-VCR 12% - #3 19% - #1 17% - #2 Total AV (excl Japan) 22% - #1 12-% - #3 12+% - #2 Total AV (incl Japan) 22% - #1 13% - #2 10% - #3 Monitors 9% - #3 NA 9% - #2 Top 2 player outside Japan in: Total AV; Display products Identified opportunity areas: digital AV playback & recording Sources : GfK, Intelect, AC Nielsen, G9, ZYK, Trade Int., Electros, Afardo.
Value Market Share ’00-’01 YTD (World World - excl Japan) CTV Monitors Audio DVD VCR TV-VCR Top 3 and ≥10% Top3 or ≥ 10% < Top 3 and
Page 1 and 2: Consumer Electronics Mainstream G.
Page 3 and 4: Statistics • > 60 mln products so
Page 5 and 6: Topics • Statistics • Market &
Page 7 and 8: Our served CE Market 120 100 80 60
Page 9: Topics • Statistics • Market &
Page 13 and 14: Competitive position: Minimum hurdl
Page 15 and 16: Key Operational Issue: € mln, 200
Page 17 and 18: …but Audio proves it can be done
Page 23 and 24: Create Premium Brand • Reinforce
Page 25 and 26: Create Premium Brand • Accelerate
Page 27 and 28: Consumer/Product Segmentation • Q
Page 29 and 30: Emotive: Products 2001 (ILLUSTRATIV
Page 31 and 32: Basics: Products 2001 (ILLUSTRATIVE
Page 33 and 34: Philips Street Challenge 2000
Page 35 and 36: Youth Experience & Spectacle
Page 37 and 38: Aaron’s Party in Singapore
Page 39 and 40: DVD- SACD. “What Video” on DVD9
Page 41 and 42: DVD- SACD Hifichoice magazine: Reco
Page 43 and 44: Monitors I 150B What PC? UK Best Bu
Page 45 and 46: VCR/ TV-VCR • T3 Magazine about 2
Page 47 and 48: Alliances Active Pursuit of Allianc
Page 49 and 50: e-Appliances Internet Radio Expaniu
Page 51: Create Basis for sustainable BiC pe

Consumer Electronics Mainstream

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