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Challenges and Issues ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ The fruit crops industry plays an important role in Philippine agriculture. It contributes significantly to employment, food security, income, and foreign exchange generation through various production, processing, and marketing activities. Banana Among the fruit crops in the country, banana dominates the industry in terms of hectarage and production. Also, it is a consistent top dollar earner of the country. On a world basis, the Philippines ranks fifth among the banana-producing countries in 1998. The varieties popularly grown in the country are Saba, Latundan, Bungulan, and Cavendish. The latter is cultivated mainly for export. Since 1990, banana production has been increasing. Key destinations of export for fresh banana are Japan and China, and for banana chips , United States of America (USA), Japan, and European countries. However, even with these opportunities, the industry is also beset with many problems. Mango Mango is the third leading fruit crop export next to banana and pineapple. The Philippines is the world’s fifth largest producer of mango in 1998. The only variety cultivated for export is Carabao. Major export markets for fresh fruits are Japan and Hongkong, and for processed products, USA and Hongkong. Banana and Mango ......................................................................................................................................... 29
Competitiveness of the Commodity ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ Banana The Philippines is one of the major players in the world market for banana. Its competitiveness in the global market is well-established especially with fresh banana. The production and postproduction technologies, and management systems for export bananas are widely adopted by large plantations and their contract growers. However, there is a need to expand export potentials to new markets by capitalizing on the strengths of the industry. Chips/crackers, which are produced from Saba, offer bright opportunities. On the other hand, Lakatan and Latundan, though they have also some potentials for export, they have yet to satisfy the local demand. Table 14 presents the strengths, weaknesses, opportunities, and threats (SWOT) for banana (Saba, Latundan, and Lakatan). Mango Mango, along with banana and other fruits, has been one of the important export fruits in the Philippines for more than three decades. The consumer market for fresh, high quality mango is one of the fastest growing segments of the international food industry over the years. However, despite the opportunities presented, the industry is also faced with problems. A SWOT analysis (Table 15) is presented as an overview of the challenges/issues on mango. Table 14. SWOT analysis for banana (Saba, Lakatan, and Latundan). Variety Strengths Weaknesses Opportunities Threats Saba Easily grown cultivar Predominance of sub- Growing demand for Pests and diseases Resistant to Black sistent backyard banana chips and (Bugtok, viral Sigatoka/banana plantings other processed diseases) bunchy top (BBT) Low and poor fruit products Increasing global Can be grown organically yield and quality Good prospect of competition High potential yield with Longer gestation period, increasing yield Declining yield of improved management tall, and prone to and sustainability existing Saba Most acceptable cultivar typhoon of production plantations for chips in the world Susceptible to Bugtok market Inadequate production Diversity of processed products and postproduction technologies Poor marketing systems Lack of quality standard for fresh and processed products 30 ............................................................................................................. R&D Status and Directions
Page 2 and 3: OFFICE OF THE EXECUTIVE DIRECTOR De
Page 4 and 5: First Edition 2003 ISBN 971-20-0514
Page 6 and 7: Acknowledgment ○ ○ ○ ○ ○
Page 8 and 9: Dr. Leon C. Namuco Associate Profes
Page 10 and 11: Technology Forecasts ..............
Page 12 and 13: List of Acronyms and Abbreviations
Page 14 and 15: Introduction ○ ○ ○ ○ ○
Page 16 and 17: Commodity Industry Situation ○
Page 18 and 19: Table 3. (Continued). 1993 and 1997
Page 20 and 21: Latundan 20% Bungulan 6% Others 8%
Page 22 and 23: Table 5. Top ten banana-producing c
Page 24 and 25: Table 9. Top ten mango-producing co
Page 26 and 27: growers, sprayers, traders, coopera
Page 28 and 29: Major Completed and Ongoing Project
Page 30 and 31: - Fertilizer application in mango t
Page 32 and 33: • Site-specific integrated pest m
Page 34 and 35: Table 12. (Continued). Area Technol
Page 36 and 37: Table 13. (Continued). Area Technol
Page 40 and 41: Table 14. (Continued). Variety Stre
Page 42 and 43: Table 16. (Continued). Area R&D Gap
Page 46 and 47: Technology Forecasts ○ ○ ○
Page 52 and 53: Development of Postharvest System,
Page 54 and 55: References ○ ○ ○ ○ ○ ○
Page 56 and 57: Area Technology/Information Generat

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