Australia's Gambling Industries - Productivity Commission

Box N.4
Comments on market segments and country shares
Other sources segment the market differently to the Commission. For example, after
the Commission’s draft report was released, Aristocrat defined the world gaming
machine market figures in its 1998 Annual Report as machines of a certain type:
[The figure in] Aristocrat’s 1998 annual report … refers only to the types of gaming machines
Aristocrat produces in regulated gaming jurisdictions. It is not an estimate of the total
number of machines worldwide (sub. D266, p. 2) (emphasis added by Commission).
Australia had 21 per cent of this market segment, as defined by Aristocrat.
This appendix takes a broader approach, identifying the main characteristics of
machines in certain countries, and grouping machines into three market segments
relevant to risk for problem gambling:
• high intensity machines (including Australian gaming machines, US slots and other
machines, Canadian slots and VLTs, as well as machines in France, New Zealand
and South Africa);
• AWP-style machines (including UK AWP and jackpot machines, German and
Spanish AWPs, and Japanese pachislo machines); and
• Japanese pachinko and UK crane grab machines (and the UK pinball and pusher
machines).
A feel for the variety of figures available on market segments is given below (figures in
italics are regional subtotals which add to totals). The Commission drew extensively
from these and other sources — in particular, where no further information on a
country’s gaming machine numbers was available from regulators or industry sources,
and information was sufficient to apportion into market segments, this appendix
generally used the highest estimate from either Professor Marfels (sub. D222) or
AGMMA (sub. D257).
Aristocrat
(Aust-style)
Prof. Marfels
(all
machines)
AGMMA
(all
machines)
Commission
(all exc. illegal
and internet)
Commission
(high
intensity)
Aust and NZ 183 449 193 000 - - -
Australia 170 123 180 000 172 764 184 526 184 526
New Zealand 13 326 13 000 - 15 751 15 751
North America 446 088 554 000 - - -
United States - 496 000 582 605 582 605 582 605
Canada - 58 000 53 877 58 000 58 000
Europe 58 895 950 000 a - - -
France - - 53 250 53 250 53 250
UK - 260 000 c 250 000 266 200 -
Germany - 227 000 c 220 593 227 000 -
Spain - 220 000 c 228 877 220 000 -
Italy - - 351 400 - -
Asia 12 314 4 746 000 - - -
Japan - 4 734 000 b 4 690 708 4 690 708 -
Africa 12 025 12 000 a - - -
South Africa - - 64 974 11 222 11 222
South America 85 536 86 000 a - - -
Other - - 463 114 822 900 -
Total 798 307 6 541 000 a 7 132 162 7 132 162 905 354
a estimate. b Pachinko and pachislo machines. c AWPs only.
Source: subs D222, D234, D257, D266, tables N.1 and N.3.
N.22 GAMBLING