YTV Whoa - Paton Publishing
YTV Whoa - Paton Publishing
YTV Whoa - Paton Publishing
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FRANCAIS<br />
Whao! magazine is…<br />
An entertainment publication that’s jam-packed with jokes, comics, games and stories for French Canadian tweens!<br />
3 great reasons to advertise in Whao! French:<br />
Advertise directly to Quebec tweens.<br />
Whao! is a gender neutral entertainment magazine for French Canadian tweens.<br />
<strong>YTV</strong> has already attracted interest from the Quebec market with 10% of their web traffic coming from Quebec.<br />
Editorial Mandate:<br />
Off-beat entertainment magazine for Quebec tween<br />
girls and boys.<br />
Target:<br />
8-12 year olds<br />
Even boy/girl split<br />
Circulation:<br />
75,000 per issue distributed in-restaurant and incinemas<br />
Whao! Magazine is audited by CCAB. Please see<br />
enclosed circulation statement.<br />
Reach:<br />
225,000 tweens<br />
Frequency:<br />
4 times per year: Fall, Winter, Spring, Summer<br />
Regular Features:<br />
3 Hairy Thumbs Up – movie reviews; Listen 2 This – CD<br />
Reviews; Talk to the Pickle – answering reader’s questions;<br />
Stick Your Nose In It – book reviews; Hot Trends – fashion;,<br />
gadgets and accessories; Comic – zany fun!<br />
whaomag.com<br />
Whaomag.com offers the best of <strong>YTV</strong>.com's games and<br />
activities - in French! This site is full of awesome contests and<br />
amazing interactive games, like Inner Defence, Picnic Panic,<br />
Top That, Super Sewer and more! Also, whaomag.com keeps<br />
tweens entertained with news on their favourite celebrities and<br />
in-sync with their inner-selves through weird and wacky<br />
horoscopes!<br />
Editorial Calendar:<br />
Issue Space closing Material due Distribution Impact<br />
Spring ‘08 February 13, 2008 February 20, 2008 March 13, 2008 March/April<br />
Summer ‘08 May 16, 2008 May 23, 2008 June 13, 2008 June/July<br />
Fall ‘08 August 18, 2008 August 26, 2008 September 16, 2008 September/October<br />
Winter ‘08 October 23, 2008<br />
Published dates may fluctuate by a few weeks<br />
October 31, 2008 November 21, 2008 November/December<br />
Ad Rates:<br />
French PRINT French WEB English Print<br />
Combination English print<br />
and French print/web<br />
Gross $ $10,000 $5,000 $18,000 $30,000<br />
Interested in advertising? Please contact:<br />
Anne Lovegrove Ext. 226 alovegrove@patonpublishing.com<br />
Kelly Whittaker Ext. 236 kwhittaker@patonpublishing.com<br />
<strong>Paton</strong> <strong>Publishing</strong> 2802 Lakeshore Blvd. West Toronto, ON M8V 1H5 T. 416.503.4576 F. 416.503.8474<br />
www.patonpublishing.com www.whoamagazine.com www.whaomag.com
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