Zoological Parks Authority - Parliament of Western Australia - The ...

Zoological Parks Authority ANNUAL REPORT 2012
Significant Issues Impacting the Agency
Looking Ahead – Initiatives in 2012‐13
• The Zoo’s strategic direction will continue
to focus on achieving its goals in the
conservation of wildlife and improving the
visitor experience. This includes continuing
our work in conservation education,
research and communications, fundraising
to support conservation projects, breeding
programs for threatened species, and
breed‐for‐release programs.
• The Zoo will continue to apply for research
and grant funding to supplement recurrent
funding as well as build commercial activities
to continue this work.
• The Zoo will continue to closely monitor the
economic environment to analyse and act
on actual and potential impacts on visitor
numbers and the Zoo’s broader revenue
generation capacity.
• There will be a concentration on
implementing new commercial visitor
experiences – including a new-look Close
Encounter behind the scenes visitor program
– and enhancing visitor experiences
and products.
• A key project will be to progress the
implementation of e-commerce through
the final stage of the new Customer
Management System. Targeted areas
include on-line admission ticket sales and
membership initiation and renewal.
• The 2012‐13 asset investment program
will provide for future requirements for
the upgrade of exhibits and facilities to
enhance visitor experiences and further
conservation and breeding initiatives.
Projects in 2012‐13 include:
– Environmental sustainability projects
including the final commissioning and
completion of the Zoo’s solar energy
system and progression of the integrated
water management program. This latter
project is being staged over six years.
– Construction of elevated visitor viewing,
interpretation and play facilities at the
Sumatran Orangutan exhibit.
– Improved visitor amenities including an
upgrade of the front entry and playground
area providing benefits for families and all
Zoo visitors.
– Phased implementation of an upgrade
of the Western Swamp Tortoise
breeding facilities.
– Progression of planning for other exhibit
and facility upgrades throughout the Zoo.
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