Zoological Parks Authority - Parliament of Western Australia - The ...

Zoological Parks Authority ANNUAL REPORT 2012
Significant Issues Impacting the Agency
Current and Emerging Issues and Trends
Consumer uncertainty and the broader
economic climate remain key considerations
for Perth Zoo. Despite our very high visitor
numbers in 2011‐12, the Zoo’s annual market
research confirms the need to remain focused
on maintaining the Zoo as an attractive and
dynamic destination, offering an affordable
day out and value for money for our visitors.
Another key focus will be to continue to plan,
upgrade and develop exhibits and experiences
across the Zoo.
The vast majority of visitors (95%) participating
in the Zoo market research intercept surveys
in 2012 said Perth Zoo continued to represent
“extremely good or quite good value” for
money. Perceived value for money also
remained high amongst the general public with
80% indicating extremely good or quite good
value for money.
However, the research confirmed that the
public is increasingly interested in value for
money packaged activities as well as new
experiences and displays. As a consequence,
in 2012‐13, there will be a focus on improving
and implementing new and improved visitor
experiences and confirming our value for
money activities, as well as continuing to plan
for the implementation of the Zoo’s broader
infrastructure needs.
Our planning will continue to use our existing
resources to prepare for necessary capital
development and upgrades across the Zoo.
A major continuing activity will be the project to
upgrade the Zoo’s water infrastructure which
commenced in 2011‐12. Additionally, upgrades
to the Zoo’s front entrance and playground, and
the finalisation of the visitor experience aspects
of the orangutan exhibit will be major activities
in 2012‐13.
A Close Encounter visitor experience
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