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Zoological Parks Authority ANNUAL REPORT 2012 Agency Performance – Report on Operations Directorate Reports Community Engagement Directorate continued Teachers accompanying school groups to the Zoo for education experiences provided very positive feedback on the content, relevance and connection to the natural environment for their students. They were also very positive about the trend away from indoor Discovery Room experiences to greater use and exploration of the Zoo’s outdoor exhibits. The preschool program A to Zoo has shown steady growth since its inception in 2009 and will be expanded in 2012-13. In addition to providing a positive learning experience for children under five years, this program facilitates positive family and social experiences in a safe and relaxed environment. Online Media, Interpretation and Publications The Perth Zoo website continued to be a well-used portal for accessing the Zoo’s online resources with a 7% increase in visits, up from 490,680 in 2010-11 to 525,393 visits in 2011-12. The Zoo’s social media channels continued to grow and develop as an avenue to promote the Zoo’s conservation and recreational activities to the online community. The Facebook page had 12,621 fans at year end (up 162% from 2010- 11) and the Twitter account had 2,218 followers (up 132%). Monitoring of Twitter for Perth Zoo references is undertaken regularly to help identify visitor issues or concerns with the Zoo or its services. In June 2012, Perth Zoo posted a series of tweets live from the health check and vaccination of seven African Painted Dog pups. A total of 32 tweets including eight photographs documenting the pups’ sex and markings were posted over an hour. Photographs of the pups received the biggest response and while the exercise didn’t increase Twitter followers, it was a good learning experience and will inform other similar ventures in social media. Kids meet a Radiated Tortoise 54
Zoological Parks Authority ANNUAL REPORT 2012 Agency Performance – Report on Operations Directorate Reports Community Engagement Directorate continued Fans, Followers and Subscribers for Perth Zoo Social Media Facebook Twitter YouTube As at 30 June 2012 12,621 fans 2,218 followers 117 subscribers As at 30 June 2011 4,816 fans 955 followers 54 subscribers Growth 162% 132% 117% Visits, Views and Check-ins for Perth Zoo Website and Social Media Website YouTube FourSquare 2011-12 525,393 visits 98,705 views 751 check-ins 2010-11 490,680 visits 72,040 views 530 check-ins Growth 7% 37% 42% Perth Zoo’s YouTube channel (www.youtube.com/PerthZoo) continued to grow and now includes 37 films. Films uploaded in 2011-12 included: • vaccination and health check of African Painted Dog pups • medical treatment for a wild echidna at Perth Zoo’s veterinary hospital • preparations for an orangutan’s move from Perth Zoo to Sumatra • new arrivals (Ring-tailed Lemur, Bilby, echidna, giraffe, Nepalese Red Pandas and orangutans) • reopening of the refurbished baboon exhibit • bathing Emus • Dibblers feeding on mealworms • release of Bush Stone Curlews into the wild • 55th birthday celebrations for Asian Elephant Tricia The number of subscribers grew from 54 in 2010-11 to 117 in 2011-12 with a total of 175,040 views for the channel since it began in October 2009. Ring-tailed Lemurs New on-site interpretive facilities developed in 2011-12 included: • updated walking tours led by Docents through the African Savannah, Asian Rainforest, Australian Bushwalk and Australian Wetlands – part of ongoing work to integrate a new presentation style across the Zoo. • new signage for the Birds of the South-west Aviary • new signage on frog conservation • new entry signs for the Cassowary and Tree Kangaroo exhibits • interpretation for the new savannah outlook tower. 55
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