Zoological Parks Authority - Parliament of Western Australia - The ...

Zoological Parks Authority ANNUAL REPORT 2012
Agency Performance – Report on Operations
Directorate Reports
Corporate and Commercial Development Directorate continued
Outcomes
Visitation
After successive years of growth, visitor attendance figures stabilised in
2009-10 and fell by 3.7% in 2010-11. Visitor attendance growth returned
in 2011-12, exceeding the target of 630,000 visitors by 1.7% to produce
a record attendance figure of 640,642 – the highest annual attendance
achieved in the Zoo’s 114 year history.
Admission numbers
2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12
597,027 612,925 620,705 636,969 635,136 611,793 640,642
90,000
80,000
70,000
60,000
50,000
40,000
Visitor Attendance 2011-12
Very high temperatures during the summer school holidays had a negative
effect on attendance but perfect Zoo visiting weather during the Easter
school holidays compensated for the earlier loss. Interactive, fun school
holiday activities also contributed to strong attendance. Analysis of visitor
attendance against established benchmarks, along with annual market
survey data, indicates a high level of satisfaction with the Zoo experience.
The vast majority of visitors participating in intercept surveys at the Zoo
during April 2012 said the Zoo continued to represent excellent or quite good
value for money but the research also confirmed that entry prices are an
important element in deciding to visit the Zoo.
30,000
20,000
10,000
0
Jul-11
Aug-11
Sept-11
Oct-11
Nov-11
Dec-11
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12
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